Search Engine Optimisation

Contact us today
for a no-pitch consult

Contact Form

We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

Iris Lever , CMO at PropertyMe
I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing

Joseph Khoury , Tree and Garden Solutions
We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant

Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management
You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…

Yuri Marshall , Visaone
I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

Director , Eastside Speech Solutions
In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…

Philip K. Bonser , Goulburn Offroad Carts
The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…

Sophie Sutjiadi , Grace Hotel
The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service

Tim Lassig , Director Hospitality Fitout Specialists
I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

Martin Roschach , Director Reach for Life Health
Working with Blake and Digital Spotlight has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

Sean Hearsee , Managing Director Sage Painting
Blake and his team are brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!

Jordi Twomey , Twomey Dispute Lawyers

Google started indexing the web in 1998. Back then, being on the first page was a little about timing and a lot about luck. SEO means much more than scattering keywords with the right frequency.

Google has never rested, however. Pretty quickly, those 10-page-one slots started going only to the websites that tried a bit harder.

Want help
with search?

Again, Google said it couldn’t be enough to do what everyone was doing. The gurus doubled down. They told their students to give content till it hurt. Do whatever you can do to squeeze a like or a tweet out of an audience swimming in excess “content”. Their students developed typing calluses; the gurus made millions of dollars selling courses on how to do more.

Still, Google was on the sidelines watching and judging.

Can You Type Faster Than An Engineer Can Tweak?

You won’t find any “ninjas” or “mavens” at Google, just engineers dealing in unforgiving statistical modelling.

When Google’s engineers saw their users drowning in mediocre content that was begging for links, they sent their maths experts back to the data models. They drilled into the numbers, tuning their algorithm to make it even harder. While the gurus auto-tweeted recycled advice, Google moved on.

Sometimes the world wobbles when Google takes a stride. Some of Google’s algorithm adjustments are headline-makers that wipe once-mighty websites from the face of the internet.

Other changes create almost imperceptible shockwaves. Sure, operators with maths skills could ride those shockwaves all the way to the first page. However, by the time any guru is talking about them on the speaking circuit, Google will have moved on, again.

We are not gurus (nor do we want to be).

Anish is our CIO and heads up all search research and development.

Anish is an advanced mathematician who has successfully invested millions for clients in some of the most toughest SEO niches. There are very few in the world that approach SEO using statistics, segmentation, and modelling to win at SEO.

Even so, he has no interest in the “guru” label or the speaking circuit.

Instead, Anish and our team of experts keep the results of their work exclusively for our clients. Our findings are for us and our clients alone.

By comparing real-world performance against our ever-evolving SEO models, our researchers are continuing to evolve our models to pattern what Google is ranking today. We do segment this analysis by niche, and even by sub-niche in some cases. We’re essentially looking out for small shifts (that go undetected to most agencies) that lead to long-term SEO results.

Anish Aryal, Digital
Spotlight Founder

How Do We Get The Results We Do?

Reverse engineering the work of Google’s engineers is a team effort.

On the frontline, we have a full-time researcher with two jobs.

His first job is to study the first few pages of the search engine result for a broad range of topics and their respective keyword sets. He then does it more specifically for each of our clients. This is then tracked.

Then he goes into each website and looks for patterns across topics, keywords, content, site authority and a checklist of other items we’ve built over the years to see what Google is consistently favouring now. Both generally, and specifically by topic and keyword set.

This process then repeats.

Our researcher’s second job is to monitor the internal data we have from the campaigns we’re running for clients. He is looking at how those campaigns are running against what our modelling predicts. (After over a decade of work for more than 1,800 clients, we’ve collected a dataset capable of uncovering patterns that signal a shift in Google’s algorithm.)

When a new pattern unveils itself, we gather the team to develop a hypothesis so we can begin experimenting on our own internal sites we build for this purpose. We test and test again until we’ve isolated the change. If it’s significant, we start optimising our client campaigns to capitalise on this.

This impact of this can be so significant that we have web development partners who adjust the way they build sites when we inform them of an update so they can capitalise on what we discover.

Sure, But I Could Just Buy Google Ads?

Absolutely! And many of our clients do both Google Ads and SEO. Google Ads is pay to play and you can get immediate results. The downside is, once you stop paying for ads, you’re be dropped from Google’s listings.

Further, Google Ads picks up only 30% of searchers . 70% sweep right over the ads to click on an organic result. The majority of that 70% will click on one of the first three results. That means that two-thirds of all searches are shared by the first three organic results on Google.

What would it be worth to your business to pick up your share of those searches?

The Organic Halo

When Google thinks you’re the #1 answer to a question, people can’t help but think you’re the #1 brand. People trust Google to get it right, but they know an ad is just something you buy.

Lock Out The Competition

How far do you scroll with your own Google searches? If you can lock your competitors out of the top organic results, your customers might never even hear about them.

But Can You Really Get Me To Rank

We only work with companies whose rankings we think we can improve. We get too much of our business from word of mouth to take on clients we can’t help. We have real-world examples where our SEO campaigns are winning in tough niches right now.

#1 In Two Months

Within two months, we secured #1 ranking in their city for a medical training company for their main keyword. Following our unique escalation model, they now have seventy-three first page rankings. Today, Google represents a significant portion of new business revenue at an unbelievable ROI.

E-commerce Fashion Retailer

When organic traffic started to drop off despite growth in other areas of marketing, the company called us in. In less than nine months, they were ranking #1 on a highly popular (and lucrative) keyword, and they’d brought in an extra $800,000 in sales.

Real-World Examples

A Medical Training Company

Within two months of starting our optimisation, they secured number-one positions for their main keyword in their city. Today, they have seventy-three first-page rankings. Now, Google makes up a significant portion of their total new business revenue at an incredible ROI.

Online Fashion Retailer

The company was experiencing growth in all offline forms of marketing but their organic traffic was suffering. Within nine months, we helped generate an extra $800,000 in sales with a #1 ranking on a highly popular (and profitable) item.

The best question you can ask an SEO company is what they’re doing right now for someone in a similar position to yours. Call us and we’ll give you plenty of relevant examples like these…

CST Tax

International Tax Specialist

Dr Richard Zoumalan

Facial Plastic Surgeon

Medical ID Fashions

Medical Bracelets

ANKOM Technology

Laboratory Equipment Supplier

Our SEO Credentials

1,812 international businesses in 355 niches have reached first page rankings in Google with us.

79% of those clients have over 200 non-branded keywords on Google’s first page.

We have brought clients over $130 million of extra annual revenue by increasing their Google organic rankings.

We Work Differently

We Talk Slow Because We’re Listening

We don't employ fast-talking salespeople. We employ expert consultants who listen first and, where appropriate, offer a free technical audit that could save you thousands of dollars on its own. If it's so valuable, why do we give it away? Because we don't think it's fair to quote you before we know what you really need.

We Might Say No

We want to help, but we won't say we can if we know we can't. If we don't think SEO is right for you—and it isn't right for everyone—we'll tell you instead of spending thousands of dollars of your money showing you.

We Don’t Make Promises

Anyone who guarantees you a #1 spot on Google is lying or will be using black hat techniques to get you there long enough to get paid. They’ll be gone the moment Google punishes you by wiping you from search altogether.

There are too many variables for anyone to make promises in SEO.

We Don’t Lock You In

Clients continue to stay with us month after month even though they are free to walk away at any time.
That’s because we constantly deliver results.

We Lower Your Costs

We don’t charge a performance bonus. The better you’re ranking, the lower your cost of acquisition will be. Your website is getting more valuable while it gets cheaper to run.

We Strengthen Your Foundations

Google’s algorithm is built on domain authority (DA). The greater authority Google assigns to your domain, the higher your chances of dominating the first page. Not only do we work to get you ranking for keywords, but we're also always working on your fundamentals—getting your DA up, so it's easier for you to rank for other keywords in the future.

Book a FREE no-pitch consultation

Book A Consultation With An Expert. No Sales Pitch. Guaranteed.

We only work for clients that we believe we can add significant value to. That's why we don't sell, we listen, and we talk about what's realistic.

If you want to talk to an expert about Google platforms, book in for a free no-pitch consultation.

Asia Pacific - Contact

Find us

Sydney

Suite 2, Level 18, 45 Clarence St. Sydney NSW 2000, Australia

Newcastle

Suite 1, 24 Alma Rd, New Lambton NSW 2305, Australia

Call

1300 891 181

Email

[email protected]

We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

Iris Lever , CMO at PropertyMe
I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing

Joseph Khoury , Tree and Garden Solutions
We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant

Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management
You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…

Yuri Marshall , Visaone
I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

Director , Eastside Speech Solutions
In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…

Philip K. Bonser , Goulburn Offroad Carts
The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…

Sophie Sutjiadi , Grace Hotel
The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service

Tim Lassig , Director Hospitality Fitout Specialists
I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

Martin Roschach , Director Reach for Life Health
Working with Blake and Digital Spotlight has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

Sean Hearsee , Managing Director Sage Painting
Blake and his team are brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!

Jordi Twomey , Twomey Dispute Lawyers

Contact us today for a no-pitch consult

Contact Form

Iris Lever , CMO at PropertyMe

Joseph Khoury , Tree and Garden Solutions

Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management

Yuri Marshall , Visaone

Director , Eastside Speech Solutions

Philip K. Bonser , Goulburn Offroad Carts

Sophie Sutjiadi , Grace Hotel

Tim Lassig , Director Hospitality Fitout Specialists

Martin Roschach , Director Reach for Life Health

Sean Hearsee , Managing Director Sage Painting

Jordi Twomey , Twomey Dispute Lawyers

Google started indexing the web in 1998. Back then, being on the first page was a little about timing and a lot about luck. SEO means much more than scattering keywords with the right frequency.

Google has never rested, however. Pretty quickly, those 10-page-one slots started going only to the websites that tried a bit harder.

Can You Type Faster Than An Engineer Can Tweak?

We are not gurus (nor do we want to be).

Anish is our CIO and heads up all search research and development.

Anish is an advanced mathematician who has successfully invested millions for clients in some of the most toughest SEO niches. There are very few in the world that approach SEO using statistics, segmentation, and modelling to win at SEO.

Anish Aryal, Digital Spotlight Founder

How Do We Get The Results We Do?

Sure, But I Could Just Buy Google Ads?

The Organic Halo

Lock Out The Competition

But Can You Really Get Me To Rank

#1 In Two Months

E-commerce Fashion Retailer

Real-World Examples

CST Tax

International Tax Specialist

Dr Richard Zoumalan

Facial Plastic Surgeon

Medical ID Fashions

Medical Bracelets

ANKOM Technology

Laboratory Equipment Supplier

Our SEO Credentials

We Work Differently

We Talk Slow Because We’re Listening

We Might Say No

We Don’t Make Promises

We Don’t Lock You In

We Lower Your Costs

We Strengthen Your Foundations

Book A Consultation With An Expert. No Sales Pitch. Guaranteed.

Asia Pacific - Contact

Find us

Find us

Sydney

Newcastle

Call

Call

Email

Email

Iris Lever , CMO at PropertyMe

Joseph Khoury , Tree and Garden Solutions

Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management

Yuri Marshall , Visaone

Director , Eastside Speech Solutions

Philip K. Bonser , Goulburn Offroad Carts

Sophie Sutjiadi , Grace Hotel

Tim Lassig , Director Hospitality Fitout Specialists

Martin Roschach , Director Reach for Life Health

Sean Hearsee , Managing Director Sage Painting

Jordi Twomey , Twomey Dispute Lawyers

Contact us today
for a no-pitch consult

Anish Aryal, Digital
Spotlight Founder