Search Engine Optimisation

Contact us today
for a no-pitch consult

I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing
Joseph Khoury, Tree and Garden Solutions
We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant
Daren, Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management
You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…
Yuri Marshall, Visaone
I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…
Director, Eastside Speech Solutions
In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…
Philip K. Bonser, Goulburn Offroad Carts
The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…
Sophie Sutjiadi, Grace Hotel
The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service
Tim Lassig, Director Hospitality Fitout Specialists
I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual
Martin Roschach, Director Reach for Life Health

Google started indexing the web in 1998. Back then, being on the first page was a little about timing and a lot about luck. SEO means much more than scattering keywords with the right frequency.

Google has never rested, however. Pretty quickly, those 10 page-one slots started going only to the websites that tried a bit harder. It might just have been throwing up blogposts mirroring popular search terms, but it took some effort.

Want help
with search?

Again, Google said it couldn’t be enough to do what everyone was doing. The gurus doubled down. They told their students to give content till it hurt. Do whatever you can do to squeeze a like or a tweet out of an audience swimming in excess “content”. Their students developed typing calluses; the gurus made millions of dollars selling courses on how to do more.

Still, Google was on the sidelines watching and judging.

Can You Type Faster Than An Engineer Can Tweak?

You won’t find any “ninjas” or “mavens” at Google, just engineers dealing in unforgiving statistical modelling.

When Google’s engineers saw their users drowning in mediocre content that was begging for links, they sent their maths experts back to the data models. They drilled into the numbers, tuning their algorithm to detect fainter and fainter signals that one website deserved page one more than another. While the gurus auto-tweeted recycled advice, Google moved on.

Sometimes the world wobbles when Google takes a stride. Some of Google’s algorithm adjustments are headline-makers that wipe once-mighty websites from the face of the internet.

Other changes create almost imperceptible shockwaves. Sure, operators with maths skills could ride those shockwaves all the way to the first page. However, by the time any guru is talking about them on the speaking circuit, Google will have moved on again.

Google makes something like 10,000 secret changes to its algorithm every year. Only the biggest make their way into the gurus’ Amazon “bestsellers”. The rest are guarded like nuclear launch codes. Only those with the skills to detect the changes and reverse engineer them can benefit from them, and they keep what they find to themselves.

Even if you could write link-bait blogposts faster than Google can evolve, the internet has come a million miles from where blogposts were going to make the difference.

Anish is not a guru

Anish heads up our Technical Specialist Department. Anish is an advanced mathematician who has successfully invested millions for clients in some of the most toughest SEO niches. No one outside Google knows more about using statistics, segmentation and modelling to win at SEO.

Even so, he has no interest in the “guru” label or the speaking circuit.
Instead, Anish and his team of experts keep the results of their work as secret as Google’s own analysis. Their findings are for our clients alone.

By comparing real-world performance against our complex model, our researcher is listening for the tiniest anomalies in performance. These coded signals tell him there has been a change in the algorithm.

Anish Aryal, Digital
Spotlight Founder

How Do We Get The Results We Do?

Reverse engineering the work of Google’s 3,000 engineers is a team effort. On the frontline, we have a full-time researcher with two jobs.

His first job is to pour over every word Google publishes and track every industry rumour to its source. Sometimes, somewhere in the hype is a thread we can pull to unravel a real change to the algorithm.

Our researcher’s second job is to monitor data from the campaigns we’re running for clients. He is looking at how those campaigns are running against what our modelling predicts. (After over a decade of work for more than 1,800 clients, we’ve collected a dataset capable of detecting the tiniest anomalies that signal a change in the Google algorithm.)

When we find a clue to a change, we gather the team to develop a hypothesis so we can begin experimenting. We test and test again until we’ve isolated the change. If it’s significant, we start optimising our campaigns to capitalise on the boost.

We have web development partners who every six months change the way they build sites so they can capitalise on what we discover.

Sure, But I Could Just Buy Google Ads?

Google Ads picks up only 30% of searchers. 70% sweep right over the ads to click on an organic result. The majority of that 70% will click on one of the first three results. That means that two-thirds of all searches are shared by the first three organic results on Google.

What would it be worth to your business to pick up your share of those searches?

The Organic Halo

When Google thinks you’re the #1 answer to a question, people can’t help but think you’re the #1 brand. People trust Google to get it right, but they know an ad is just something you buy.

Lock Out The Competition

How far do you scroll with your own Google searches? If you can lock your competitors out of the top organic results, your customers might never even hear about them.

But Can You Really Get Me To Rank

We only work with companies whose rankings we think we can improve. We get too much of our business from word of mouth to take on clients we can’t help. We have real-world examples where our SEO campaigns are winning in tough niches right now.

#1 In Two Months

Within two months, we secured #1 ranking in their city for a medical training company for their main keyword. Following our unique escalation model, they now have seventy-three first page rankings. Today, Google represents a significant portion of new business revenue at an unbelievable ROI.

E-commerce Fashion Retailer

When organic traffic started to drop off despite growth in other areas of marketing, the company called us in. In less than nine months, they were ranking #1 on a highly popular (and lucrative) keyword, and they’d brought in an extra $800,000 in sales.

Real-World Examples

A Medical Training Company

Within two months of starting our optimisation, they secured number-one positions for their main keyword in their city. Today, they have seventy-three first-page rankings. Now, Google makes up a significant portion of their total new business revenue at an incredible ROI.

Online Fashion Retailer

The company was experiencing growth in all offline forms of marketing but their organic traffic was suffering. Within nine months, we helped generate an extra $800,000 in sales with a #1 ranking on a highly popular (and profitable) item.

The best question you can ask an SEO company is what they’re doing right now for someone in a similar position to yours. Call us and we’ll give you plenty of relevant examples like these…

CST Tax

International Tax Specialist

Display Facebook Google Ads SEO

Dr Richard Zoumalan

Facial Plastic Surgeon

Google Ads SEO

Medical ID Fashions

Medical Bracelets

SEO

ANKOM Technology

Laboratory Equipment Supplier

SEO

Our SEO Credentials

1,812 international businesses in 355 niches have reached first page rankings in Google with us.

79% of those clients have over 200 non-branded keywords on Google’s first page.

We have brought clients over $130 million of extra annual revenue by increasing their Google organic rankings.

We Work Differently

We’re Talk Slow Because We’re Listening

We don't employ fast-talking salespeople. We employ expert consultants who listen first and, where appropriate, offer a free technical audit that could save you thousands of dollars on its own. If it's so valuable, why do we give it away? Because we don't think it's fair to quote you before we know what you really need.

Technical Experts

Google changes so fast that only the top 1% of businesses can keep up. That’s partly because almost all Google’s changes today are technical—not about keywords and headlines—so you need technical specialists on your site.

We Might Say No

We want to help, but we won't say we can if we know we can't. If we don't think SEO is right for you—and it isn't right for everyone—we'll tell you instead of spending thousands of dollars of your money showing you.

We Don’t Make Promises

Anyone who guarantees you a #1 spot on Google is lying or will be using black hat techniques to get you there long enough to get paid. They’ll be gone the moment Google punishes you by wiping you from search altogether.

There are too many variables for anyone to make promises in SEO.

We Don’t Lock You In

We have the highest level of client retention even though our clients are free to walk away at any time. That's because we consistently deliver results.

We Don’t Limit Keywords

We want you ranking for as many keywords as possible, so we don’t put a ceiling on it. Once we’ve got you ranking for a set of keywords, we’ll start with a new set. That process never ends.

We Lower Your Costs

We don’t charge a performance bonus. The better you’re ranking, the lower your cost of acquisition will be. Your website is getting more valuable while it gets cheaper to run.

We Strengthen Your Foundations

Google’s algorithm is built on domain authority (DA). The greater authority Google assigns to your domain, the higher your chances of dominating the first page. Not only do we work to get you ranking for keywords, but we're also always working on your fundamentals—getting your DA up, so it's easier for you to rank for other keywords in the future.

Book a FREE no-pitch consultation

Book A Consultation With An Expert. No Sales Pitch. Guaranteed.

We work only for clients we know we can get a serious ROI for. That's why we don't sell, we listen, and we talk about what's realistic.

If you want to talk to an expert about Google platforms, book in for a free no-pitch consultation.

Australia

USA

Find us

Suite 804, 5 Hunter Street, Sydney, NSW 2000, Australia

Call

1300 891 181

Email

contact@digitalspotlight.com

Find us

16255 Ventura Blvd #505, Encino, CA 91436

Call

(+1) 310 362 6373

Email

contact@digitalspotlight.com

I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing
Joseph Khoury, Tree and Garden Solutions
We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant
Daren, Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management
You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…
Yuri Marshall, Visaone
I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…
Director, Eastside Speech Solutions
In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…
Philip K. Bonser, Goulburn Offroad Carts
The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…
Sophie Sutjiadi, Grace Hotel
The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service
Tim Lassig, Director Hospitality Fitout Specialists
I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual
Martin Roschach, Director Reach for Life Health

Contact us today for a no-pitch consult

Contact Form

Joseph Khoury, Tree and Garden Solutions

Daren, Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management

Yuri Marshall, Visaone

Director, Eastside Speech Solutions

Philip K. Bonser, Goulburn Offroad Carts

Sophie Sutjiadi, Grace Hotel

Tim Lassig, Director Hospitality Fitout Specialists

Martin Roschach, Director Reach for Life Health

Google started indexing the web in 1998. Back then, being on the first page was a little about timing and a lot about luck. SEO means much more than scattering keywords with the right frequency.

Google has never rested, however. Pretty quickly, those 10 page-one slots started going only to the websites that tried a bit harder. It might just have been throwing up blogposts mirroring popular search terms, but it took some effort.

Can You Type Faster Than An Engineer Can Tweak?

Anish is not a guru

Anish heads up our Technical Specialist Department. Anish is an advanced mathematician who has successfully invested millions for clients in some of the most toughest SEO niches. No one outside Google knows more about using statistics, segmentation and modelling to win at SEO.

Anish Aryal, DigitalSpotlight Founder

How Do We Get The Results We Do?

Sure, But I Could Just Buy Google Ads?

The Organic Halo

Lock Out The Competition

But Can You Really Get Me To Rank

#1 In Two Months

E-commerce Fashion Retailer

Real-World Examples

CST Tax

International Tax Specialist

Dr Richard Zoumalan

Facial Plastic Surgeon

Medical ID Fashions

Medical Bracelets

ANKOM Technology

Laboratory Equipment Supplier

Our SEO Credentials

We Work Differently

We’re Talk Slow Because We’re Listening

Technical Experts

We Might Say No

We Don’t Make Promises

We Don’t Lock You In

We Don’t Limit Keywords

We Lower Your Costs

We Strengthen Your Foundations

Book A Consultation With An Expert. No Sales Pitch. Guaranteed.

Asia Pacific - Contact

Find us

Call

Email

USA - Contact

Find us

Call

Email

Joseph Khoury, Tree and Garden Solutions

Daren, Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management

Yuri Marshall, Visaone

Director, Eastside Speech Solutions

Philip K. Bonser, Goulburn Offroad Carts

Sophie Sutjiadi, Grace Hotel

Tim Lassig, Director Hospitality Fitout Specialists

Martin Roschach, Director Reach for Life Health

Contact us today
for a no-pitch consult

Anish Aryal, Digital
Spotlight Founder