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Google Ads Management

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As a results-focused business owner, there are a few worse things in life than watching your hard-earned money go down the drain for ad campaigns offering little to no returns.

Google Ads (formerly Google Adwords) work, no doubt about that. If you want immediate leads and sales, it’s the real deal.

But here’s the thing: Google Ads is a double-edged sword. If you understand how it works and applies to your advertising campaigns, it can be a game changer for your business.

However, if you go into it unthinkingly, your ad budget will get torched in no time.

Maybe you’ve tried using Google Ads before and immediately found out you don’t have the time and expertise to maximise the platform.

Meanwhile, you might currently be working with a Google Ads management agency but feel like you’re not getting your money’s worth.

Whatever the case, one thing is sure: you’re no longer happy with your Google Ads setup, so you’re now looking for an agency that specialises in Google Ads management services.

Fortunately, you’ve got us — a digital marketing firm that has helped hundreds of clients generate revenues and leads through Google for over 15 years.

Our team comprises Google-trained specialists who excel at optimising Google Ads using advanced statistical analysis, continuous testing, and campaign evolution. We’re dedicated to achieving maximum ROI (return on investment) at the lowest possible cost.

That said, we never agree to manage a Google Ads account unless we do a reasonably detailed health check first. We come up with a plan of action and assess what we can realistically do and not do based on your (the client’s) situation.

With our pre-assessment, you never have to decide on your Google Ads spend before you have a clear and detailed plan about how to achieve your business goals through Google Ads management.

Whether you “DIY-ed” your Google Ads campaigns before and have since been convinced you need a firm to manage them, or you’re working with a Google Ads agency that can’t seem to get you the leads and sales you need, you can count on us.

  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
    It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

    Iris Lever , CMO at PropertyMe

  • I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing

    Joseph Khoury , Tree and Garden Solutions

  • We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant

    Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management

  • You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…

    Yuri Marshall , Visaone

  • I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

    Director , Eastside Speech Solutions

  • In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…

    Philip K. Bonser , Goulburn Offroad Carts

  • The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…

    Sophie Sutjiadi , Grace Hotel

  • The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service

    Tim Lassig , Director Hospitality Fitout Specialists

  • I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

    Martin Roschach , Director Reach for Life Health

  • Working with Blake and Digital Spotlight has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

    Sean Hearsee , Managing Director Sage Painting

  • Blake and his team are brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!

    Jordi Twomey , Twomey Dispute Lawyers

  • We have been very pleased with our decision to engage Digital Spotlight to manage and and improve our SEO. Blake, John and the rest of their team are very responsive and know their stuff. After some bad experiences with other providers in this space, we're not going anywhere.

    Managing Director , Avlaw Aviation Consulting

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What Are Google Ads?

As the leading paid ad network in the world, Google Ads helps ensure businesses of all sizes reach their target audience and boost conversions.

By helping companies push their website to the top of the SERP (search engine results page), Google Ads can be an excellent tool to deliver high-quality leads.

Does Google Ads Work?

Generally, yes. But we won’t be able to answer this question accurately until we hear from you and get a clear picture of your situation.
We would rather listen to you first and, if applicable, do some analysis (free of charge with no commitment required) to develop the ideal strategy to solve your current marketing issues.

We do this at great expense to ourselves because we don’t think it isn’t fair to quote you before we fully understand your business needs and goals to engage your target audience.

We also don’t require you to sign lock-in contracts because we want to assure you that partnering with us is always a win-win situation.

Why Advertise On Google?

Google is the default online search engine for most web users worldwide. It’s why Google Ads is the largest pay-per-click (PPC) ad platform and is central to PPC campaigns.

A data-driven, results-focused Google Ads strategy can skyrocket your business' leads and sales without siphoning your entire ad budget.

Let our results speak for themselves. Our work with Communicate Speech Pathology, a leading speech therapy provider in Sydney and Newcastle, led to a 1266.67% increase in conversions while cutting the cost per conversion (CPC) by 77.75%.

Google Ads Bidding Strategies

We have advanced data modelling and a market segmentation strategy that drives conversion rates while decreasing customer acquisition costs. This unique, maths-based approach continues to help us keep A-list clients. But don’t just take our word for it. Take theirs:

“Unbeatable results and customer service. I have a social media agency, and I have used Digital Spotlight for over 10 clients, and they have all had exceptional results for SEO and Google Ads. There isn’t anything this incredible team doesn’t know about Search Engine Optimisation or anything Search Marketing.”

 — Daniel Hersee, founder of Black Lion Digital Pty Ltd

“I have worked with Blake and his team at Digital Marketing for several years now and can not speak more highly of them. Like most, I have experienced several other companies over time but am sticking with these guys. Their response time is super fast, even if it is the smallest of questions. I used to micro-manage my accounts, but now I feel very confident in stepping back and letting Blake and his team do what is best. I honestly could not ask for more.”

— Joe Bavaro, Director, Bird Control Australia

Contact Us

Automated Vs. Manual Bidding

Here’s how these bidding strategies work:

  • Automated bidding puts Google in charge and adapts your bid based on your competitors.
  • Manual bidding allows you to set bids for specific ad groups and keywords, reducing ad spend.

Bidding On Branded Search Terms

Branded terms contain your company name or unique product name. Bidding on these terms could help your domain appear higher in search results and enables you to convert prospects into actual customers.

Cost Per Acquisition (CPA)

CPA means the overall amount a business invests in obtaining a new customer. A low CPA indicates higher sales with less investment.

What Is The Difference Between the Google Ad Manager and Google Ads?

While Google Ads is advertiser-focused, Google Ad Manager focuses on the publisher side of the online advertising chain.

“Can An Advertising Agency Help Me With Google Ads?”

An advertising agency with the right data, skills, and experience can boost your Google Ads results.

Over the last 15 years, we’ve used an evidence-based and systematic approach to help drive revenue and leads for hundreds of businesses and make Google a reliable and profitable channel.

Maybe you’ve partnered with companies that deem themselves the “best digital marketing agency” out there.

The problem is that many Google Ads agencies eager to get you to sign up often give confusing messages to hide their inexperience or incompetence.

Our agency created a list of pointed questions you must ask to test your Google Ads agency’s competence. Remember: simple questions require simple answers. A cryptic answer is typically a red flag.

Clearer Data, Smarter Decisions

We can determine whom to target and bid on the most relevant keywords using a statistical model based on a massive amount of data gained from 1,812 clients. Using these data, we calculate the optimal campaign mix, structure, and budget to reach your targets.

Cutting-Edge Capabilities That Maximise Scalable Efficiency

Developing a data-driven, scalable Google Ads campaign that consistently generates leads and sales for your business requires the help of research-oriented, technical, and direct response experts.

Our Google Ads management team don’t just focus on clicks. We also capitalise on your customer’s buying process to increase conversion rates.

Grow Faster With Unparalleled Google Ads Performance

The ultimate goal for Google Ads management is to drive efficiency at scale. This is what makes us different from our competitors.

With methodical optimisation and relentless testing, we provide ongoing improvements to scale your leads and sales by thoroughly analysing your entire sales funnel.

Understanding your customer’s buying behaviour drives our planning, optimisation, and evaluation process.

Start Your Google Ads Campaign

Given its reach and authority, Google Ads are worth including in your marketing game plan. Contact us for a first-hand experience of how a fine-tuned, maths-based Google ads campaign can benefit your business goals.

How Do I Start Advertising On Google?

Here’s how our Google-trained specialists set up ads on Google:

  1. Define the targets/objectives based on the client’s inputs.
  2. Choose or recommend the best Google ad network for the ads.
  3. Ask for the budget and assets to be promoted in the ads.
  4. Set up the targeting (keywords, demographics, location, devices, etc.)
  5. Set up conversion tracking.

Ensure that the configuration, such as the ads, structure, budget, and conversion tracking, is set up accurately. Before going live, our team ensures that everything works as expected.

How Much Does Google Adwords Management Cost?

With us, you control your Google Ads cost! How much you’re willing to invest in ad campaigns is up to you.

What Services Do You Offer?

We specialise in delivering unique, long-term, and realistic digital marketing solutions for the following services:

  • SEO (search engine optimisation)
  • Instagram and Facebook Ad Management
  • Bing Ad Management
  • Google Ads

How to Choose the Right PPC Agency

Your success in PPC advertising strongly relies on your understanding of sophisticated SEM algorithms and their relevance to your marketing goals.

There’s no point in paying much for PPC ad management or having user-friendly and impressive landing pages if you don’t connect the numbers Google puts into your campaigns.

That’s why working with an algorithm-aware PPC agency can set you apart from the herd.

We’re founded by high-calibre mathematicians who speak the language of PPC ad platforms. They started working on Google Ads in 2013 and Facebook Ads shortly after the launch of these ad networks.


Google Ads Best Practices

Google Ads is all about data. You can analyse your ad campaigns using certain metrics to uncover what works and what doesn’t.

But the people who run Google think and speak in numbers and algorithms. Thousands of engineers, mathematicians, statisticians, and computer scientists run and maintain Google.

As an agency founded by first-rate mathematicians, our Google Ads practice involves nonstop testing and fine-tuning. We take this principle to heart. And being the maths geeks that we are, working with datasets is where we excel.

Avoid Broad Keyword Terms

Nailing the right keywords is crucial in Google Ads. That’s why ongoing optimisation is part of our process. If your search terms are too broad, Google will likely show your ad to the wrong demographic, resulting in fewer clicks and a higher ad spend.

Don't Run Irrelevant Ads

If your ad doesn’t correspond to the searcher’s intent, you won’t get a return on your ad spend. Your ad copy and headline must match the keywords you’re bidding on.

Improve Your Quality Score (QS)

Your quality score (QS) is Google’s rating of how your ad should rank. Some factors with a significant quality score impact include whether your ads use relevant keywords and whether your landing page addresses your target audience’s needs and interests.

Optimise Your Ad Landing Page

A landing page is a webpage where prospects land after they click your ad. We can help build your ad landing pages, ensure your links direct customers to the correct page, and report your ads’ performance.

Google Ads Tips

When done right, even short-term Google ads can give you a significant ROI at a low cost. Here are some ways to maximise Google Ads campaigns:

Have a Clear Goal

As with other activities in life, a hit-and-miss attitude towards Google Ads will only hurt your prospects. So, define your overall Google Ads campaign goals first instead of crafting an ad and forcing it to fit an ever-changing objective.

Don’t know where to begin? Set up a consultation with us and talk with an expert.

Create a Relevant Landing Page

Ensure that your ad corresponds to the right landing page. Getting thousands of clicks on your ad will not matter if the URL links users to a poor, irrelevant landing page.

Use the Right Keywords

The importance of targeting high-quality keywords can’t be overstated. Your search ads can take up Google’s top four search results with the right keywords.

Automate the Process

You can maximise conversions by optimising the bidding process.

“Maximise” conversions uses advanced machine learning to optimise bids automatically, providing auction-time bidding features that tailor bidding for every auction to help obtain the cheapest conversions possible for your budget.

Use Ad Extensions

Extensions can take your ad performance up a notch. These extensions let you specify your services, locations, goods, or sales promotions.

Use Negative Keywords

These keywords are crucial because they help ensure your ads reach the right audience.

By including negative keywords in your campaign, your ads appear to only those interested in what you’re selling. This approach can reduce ad waste and improve campaign effectiveness.

Measure and Improve Upon Your Strategy

When you pair your ads with Google Analytics, you can monitor metrics, including page popularity and the keywords generating the most traffic.

Organising and analysing these factors and other metrics can help you create better ads, score more conversions, and increase revenue progressively.

Book a FREE no-pitch consultation

Book A Consultation With An Expert. No Sales Pitch. Guaranteed.

We work only for clients we know we can get a serious ROI for. That's why we don't sell, we listen, and we talk about what's realistic.

If you want to talk to an expert about Google platforms, book in for a free no-pitch consultation. We'll show you exactly how doing the maths right can take your campaigns to an entirely different level.

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Suite 1B, Level 16 56 Pitt Street Sydney NSW 2000, Australia
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Suite 1, 28 Donald St, Hamilton NSW 2303, Australia

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[email protected]

Privacy Policy Terms and conditions

  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
    It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

    Iris Lever , CMO at PropertyMe

  • I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing

    Joseph Khoury , Tree and Garden Solutions

  • We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant

    Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management

  • You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…

    Yuri Marshall , Visaone

  • I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

    Director , Eastside Speech Solutions

  • In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…

    Philip K. Bonser , Goulburn Offroad Carts

  • The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…

    Sophie Sutjiadi , Grace Hotel

  • The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service

    Tim Lassig , Director Hospitality Fitout Specialists

  • I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

    Martin Roschach , Director Reach for Life Health

  • Working with Blake and Digital Spotlight has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

    Sean Hearsee , Managing Director Sage Painting

  • Blake and his team are brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!

    Jordi Twomey , Twomey Dispute Lawyers

  • We have been very pleased with our decision to engage Digital Spotlight to manage and and improve our SEO. Blake, John and the rest of their team are very responsive and know their stuff. After some bad experiences with other providers in this space, we're not going anywhere.

    Managing Director , Avlaw Aviation Consulting

Google Ads Agency FAQs

Will Google Adwords work for my business?

We’ve helped businesses make Google Ads work as they should. We’ve used Google Ads to help supercharge their sales.

It’s different for every business, but Google Ads can help companies become dominant players in their niche. We know this based on 15+ years of experience and investing millions of dollars for almost 2,000 clients.

How does PPC affect SEO?

PPC is an excellent supplement to your SEO strategy to maximise marketing and advertising returns.

While these marketing moves don’t affect each other directly, SEO and PPC can work together to help you achieve the following goals:

  • Maximise your Google reach by appearing in organic and paid search results.
  • Gain more organic clicks and raise brand awareness.
  • Streamline your keyword strategies by helping you find keywords through PPCs and targeting relevant information for SEO.

Are you a qualified Australia Google Partner?

Yes! We’re a Google Premier Partner, an elite status that Google grants to a select few. This badge recognises our success in the following:

  • Eliminating unnecessary advertising expenditures
  • Expanding our client base exponentially
  • Retaining long-term clients (they stay with us for a long, even if we don’t tie them down with a contract)

How will GST affect Google Ads? What are the guidelines for Google advertising?

In 2016, Google began charging GST (Goods and Services Tax) to Google Adwords on every bill.

Your budget stays the same, but tax implications depend on whether you qualify for GST.

What is a landing page?

Landing pages can help you convert prospects into customers by letting you showcase your products and services, promote attractive deals, and provide contact details all in one place.

In other words, you can use this page to drive more sales.

How do I measure Google Ads performance?

Google uses the following criteria to determine whom to award the ad slots:

  • Bid: Your bid is the maximum amount you’ll pay for every click on one of your ads.
  • Ad quality: Your ads’ quality and relevance matter greatly. Google’s quality score summarises how it rates your ad.
  • The projected impact from ad types and extensions: How you write or present your ads can improve your ranking at a cheaper cost, despite your market rivals’ bid strategy tactics.

Still, you can lose much money quickly if you don’t monitor advertising expenses or aren’t testing enough.

But if you find the right mix of Google ad products, you can expect a steady flow of qualified leads.

Will Google Ads improve my SEO?

You can supplement your SEO efforts with PPC campaigns, like Google Ads (when applicable), to amplify your overall returns.

Google Ads and SEO have pros and cons, and our clients often use both (as they generate ROI from each).

If you need leads and sales immediately, Google Ads is the way to go. This makes the platform a huge plus.

A con is that you’re up against established players. Over time, if your advertising budget isn’t managed correctly, it can become costly, so ongoing optimisation and research are a must.

Will Google Ads work for my eCommerce business?

If you own a small or medium eCommerce, we get it. Keeping up with Google Ads’ updates and engaging your target market can be challenging.

But if you work with Google-trained experts like us at Digital Spotlight, Google Ads is worth the investment.

Can I stop competitors from clicking on my ads?

Google carefully tracks IP addresses whenever users click on ads. This ensures quick detection of unnatural behaviour displayed by legitimate customers.

Brands can also use the Google Ads specialists platform to restrict some IP addresses from accessing their ads.

I have a small business. Is Google Ads worth it?

Google Ads can be worth your time and money if it aligns with your business objectives and you work with a digital marketing firm that optimises your investment to maximise results.

The problem is that most PPC agencies focus on the creative aspects of paid ads. But online advertising is not art; it’s maths.

The digital marketing environment is cutthroat. Neither smooth landing pages nor sharp web designs can guarantee high-quality results.

You’ll need a certified PPC account management team that is well-versed in statistics and adept at leveraging them for your campaigns.

We have been managing Google Ads for over a decade and have won in almost any market.

If you want to talk to a Google Ads management expert or any other Google platform, email Digital Spotlight at [email protected] or send an online form to our website.

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