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Increase your Google Ads Performance and Deal with a Local Sydney Google Premier Partner

If you’re a Sydney-based business and are spending money on Google Ads every month without having a clear sense of what you’re getting in return, it’s time for us to help you!

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Sydney Businesses That Trust Us

Below are just a few established Sydney businesses that we've helped generate leads through Google Ads and SEO

PropertyMe

Australia's Number #1 Property Management software provider

JMC Academy

National Tertiary Creative Industries Provider

Premier Pools

Sydney's Leading Custom Pool Builder

Prime Steel Frames & Trusses

Local Sydney Steel Frame & Truss manufacturer

Client-retention rate

95.67%

Average client ROAS

x5.5

Number of client campaigns we’ve worked on

2,103+

The truth is that the market competition grows along with the city’s growth. 

Here’s what that means for your business: constant changes in advertising costs, the Google Ads landscape, and the tools or services required to get a competitive edge.

If you’re seeing fewer results in website leads, sales, and repeat customers, yet you’re spending as much as other companies in your industry on Google Ads, blame the competition. The game has changed and is much more challenging now than 10 years ago.

That’s why you need an agency with a direct line to Google (with their Sydney-based team) that can keep pace with the latest developments.  

Have you searched for an agency specialising in Google Ads without any luck? 

The key is finding an SEO and search engine marketing (SEM) specialist who can produce solid results for the right price.

At Digital Spotlight, we focus on fine-tuning your Google Ads campaigns to deliver you the right website traffic so that you can have a higher conversion rate.

Our data-driven, customer-focused approach has made us one of Google’s highest-level Premier Partners. This platinum status directly connects our company to Google Ads’ top support levels.

We focus on only the metrics that matter to your bottom line.

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New To Google Ads?

Google Ads is an online advertising platform created by Google. Google Ads was initially called AdWords but became known by its current name in 2018.

Google Ads can help you promote your business by helping sell your products or services to potential customers, raise awareness, and increase traffic to your website.

At Digital Spotlight, our Google Ads management can help you:

Promote your business online

Increase targeted and relevant potential customers to your website

Sell more products and services

What Is Google Ads Advertising?

The ultimate goal of advertising is to generate leads and sales. For example, we can help you discover the target keywords that can deliver the right traffic and have the highest probability of converting people in your niche to a lead and or sale.

When search engine users type relevant keywords, Google Ads allows you to advertise your products and services. Done right, with the right ad for the right keyword going to the right landing page, it can create the perfect combination of persuasion to have your prospects choose you over your competitors.

But, the truth is that Google Ads is not only an online advertising program–even though that’s how random Google searches define it. It’s an advertising platform that runs on a set of complex formulas.

In fact, Google’s co-founders have maths and computer science backgrounds. This attribute can help explain Google’s approach to online advertising.

Our agency has created a list of pointed questions you should definitely ask to test
your Google Ads agency’s competence. Remember: simple questions require simple
answers. A baffling answer is typically a red flag.

What exactly is Google Ads, and why does your Newcastle-based company need a
top-notch Google Adwords management agency?

What is Search Marketing?

Search marketing involves displaying ads on Google search results when a customer is looking for keywords highly related to your online business. 

Our search marketing specialists can optimise search campaigns through Google Ads to convert your business’ advertising dollars into leads and sales. 

What Is Cost-per-Click?

The cost per click (CPC) is the cost for each click your company is paying for your ads. It’s calculated as the total cost of your ad campaigns divided by the number of clicks to your site. 

In CPC bidding campaigns, you set the maximum CPC bid, the highest amount you’d pay for someone to click your ad. 

What is PPC Advertising?

Pay-per-click (PPC) is a popular online advertising pricing model in which advertisers pay an amount each time someone clicks on their ad. 

It’s the method where you bid to advertise, and it isn’t limited to search engines. As a digital marketing agency, we can assist with your PPC management and your website’s PPC campaigns on both Google and Facebook to help you with your marketing campaign and achieve your marketing goals.   

Here’s what Joseph Khoury of Tree and Garden Solutions had to say about our Google Ads campaigns:

“I can’t believe how well PPC works. We can’t keep up. Many thanks for everything you and your team are doing!“

What Is Cost-per-Lead?

The cost per lead (CPL) is your total cost for each lead to your business. 

Is your CPL too high? We’ve helped hundreds of eCommerce websites and businesses reduce their CPL, delivering more leads for a fixed budget. 

At Digital Spotlight, we aim to provide a steady flow of leads at the lowest possible cost per click.

What Are Google Leads?

Google Leads refers to leads generated through Google Ads. However, not every lead generated from Google Ads might be termed Google Leads.

Here’s what Joseph Khoury of Tree and Garden Solutions had to say about our Google Ads campaigns:

“I can’t believe how well PPC works. We can’t keep up. Many thanks for everything you and your team are doing!“

How Do You Get the Most Out of Google Ads?

Effective Google Ads optimisation requires non-stop fine-tuning and testing. This principle is core to our agency’s approach, and being the maths geeks that we are, we excel at working with datasets.

How Does Google Ads Work?

The Google Ads universe includes the four main products: Google Search, Google Display (+ YouTube), Google Remarketing, and Google Shopping.

Knowing how to get the perfect balance of these products can be the difference between a loss-leading campaign and a wildly profitable one.

Does Google Ads Work?

The big question is: how effective are Google Ads? 

Google Ads executed well is highly effective. It’s the basis on which Google has become one of the most significant businesses in the world.

It’s one of the best ways to reach your targeted audience in a sniper-like fashion. 

As an example, Google Search Network (GSN) includes a group of search-related websites and applications where the search giant displays your ads.

When advertising on the GSN, your ads can appear in search results when someone looks through terms related to one of your keywords (a proxy for their interest in a solution your business provides).

Why Should You Work With Us?

Teaming up with Digital Spotlight can provide your company with many benefits. 

We are one of Google’s highest-level Premier Partners. That means we have direct access to Google Ads’ only support teams, which most other agencies can’t offer. They may have a partnership status, but how many have a direct line to their agency team in Google?

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Here’s what Iris lever, CMO of PropertyMe.com.au has to say about our company:

We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing.

Most recently they worked closely with us on a complete website relaunch. With a project like this, you would generally expect to see a short-term drop in SEO due to the sheer number of changes. However, not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.

It has been an absolute pleasure to work with the Digital Spotlight team over the years, and I would highly recommend their digital services.

What Does a Google Ads Agency Do?

We only take on new clients to whom we can add significant value.   

This is why we insist on looking at your existing accounts, campaigns, and strategy and give you an honest and detailed assessment of what we find could be improved and what we would tackle first if you were to start with us.

You’re free to take these learnings and implement them yourself or with your current agency.

If we believe your current agency or account manager is doing a good job, we’ll also let you know. 

Why Use a Google Ads Agency?

You can manage your Google Ads. However, you must regularly test and track to stay ahead of your competition on Google’s complex number-driven ad platform.  

At Digital Spotlight, our Google Ads management team spends much time learning about how algorithms work so we can use them effectively for our clients.

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What Is the Best Approach for Google Ads?

 

We demonstrate how we can improve critical KPIs and their impact on your bottom line. As a Sydney-based agency ourselves, our Google Ads experts have developed a deep understanding of several niches in Sydney through over a decade of experiments, testing and optimisation.

This allows us to determine which keyword and ad message combination gets the most clicks to help improve your lead and sales figures. 

We live these 7-step points — it keeps us aligned with our clients and helps us maximize our client’s ROI (return on investment).

The Primary Types of Google Ads Management Services

 Google Ads, or formerly Google AdWords management services, can be broken up into the following broad categories:

Search Ads
Every time you search on Google, you may notice ads on the first few positions. These are called search ads, a form of search engine marketing that many businesses do.

When done right, search ads can provide businesses with a significant source of leads and sales.

Remarketing
Remarketing allows your company to advertise to people who:

  • Visited your website
  • Used your mobile app

You can show visitors who have already interacted with one of your web or mobile app properties custom ads when they visit other websites or use Google Search.

You can also utilise remarketing’s user lists for other types of “audience marketing.” A customised mix of Google products can help your company achieve its goals and objectives.

Google Shopping
Google Shopping allows users to browse advertisers and sellers who decide to showcase their products through Google.

We have extensive experience scaling campaigns with Google Shopping’s fast, powerful, and comprehensive features.

Google Display Network
The Google Display Network, or GDN is a group of over 2 million websites, apps, and videos where Google ads can appear.

It’s the world’s largest display advertising network. GDN targeting allows you to set where or when you show your ads based on your target audience’s features. Over 90% of all global internet users can access the GDN.

We can help your business use GDN’s expansive universe to segment, find, and target your ideal audience.

We do this by painting a detailed image of whom these potential customers are, analysing them and the sites they visit, and creating targeted campaigns to test ads.

Only after a significant level of research do we launch your campaign. But we never stop optimising and improving. Based on your targeted metrics, we employ advanced strategies to continually improve them.

Common Challenges Faced When Using Google Ads

Google Ads optimisation executed well can be a challenging but essential part of a well-rounded digital marketing strategy.

Google makes it extremely easy to set up and start paying them for ads.  

They don’t tell you that it is much harder to build an approach to your advertising to outcompete, create a testing plan, and execute this approach and plan to make sure your bottom line is being positively impacted.  

We’re here to help.

We’re an experienced Google Ads agency that has helped thousands of businesses achieve their company objectives. 

Here’s what one of our clients, the director of Eastside Speech Solutions, has to say about Digital Spotlight: 

“I’ve been with Digital Spotlight 6 months, and the results have been terrific…many search terms related to my business, and my rankings have steadily grown each month.” 

Contact Us

Client-retention rate

95.67%

Average client ROAS

x5.5

Number of client campaigns we’ve worked on

2,103+

Let’s Get In Touch

Feel free to get in touch with us or if you like, you will
always be welcome at our office, we love visits!

AU

Asia Pacific - Contact

  • * By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message. Message & data rates may apply. Reply STOP to opt out of further messaging.
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Suite 2, Level 18, 45 Clarence St. Sydney NSW 2000, Australia
Newcastle

Suite 1, 24 Alma Rd, New Lambton NSW 2305, Australia

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1300 891 181

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[email protected]

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Sydney Google Ads Services

Google Search

 

Google Display Network

 

Google Remarketing

 

Google Shopping

 

Find Us

Sydney
Suite 2, Level 18, 45
Clarence St. Sydney NSW
2000, Australia
1300 891 181 02 8203 2695

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FAQs

What’s the difference between Google Ads and SEO?

Google Ads involves paying to play. This factor means paying for every click of traffic (or view of a video). Google Ads is the quickest way to get traffic and leads to your website.

SEO involves earning your way to Google’s first-page listing. As it is complicated to execute (and ever-changing), SEO is more of a medium to longer-term digital marketing strategy.

How is Google Ads different from Facebook Ads?

 Google Ads is the tech company’s online advertising program. It involves bidding on keywords people are searching/researching at that moment. This condition ensures you’re attracting interested parties as they are in the research process.

Meanwhile, Facebook is the world’s largest social media platform. You display ads as people scroll through their feeds and interact with friends.

What’s the difference between a Google AdWords agency and a Google Ads agency?

They’re the same. Google renamed Google AdWords to Google Ads in July 2018.

How do you build a keyword list?

We match your list of keywords and groups to the most profitable pages (services and products) for your business and ensure a perfect intent match.

How much should I pay when someone clicks on my Google ad?

The average cost per click (CPC) is the amount Google Ads charges you for clicks on your ads and is dependent on what your competitors are bidding and how well your keyword + ad + landing page match the searcher’s intent.

You can calculate your CPC by dividing the clicks’ total cost by the total number of clicks.

Is Google Ads or SEO better for my business?

This depends upon your business needs and time horizon.

If you need high-quality leads immediately, your best bet is to use Google Ads.

Investing in an SEO campaign can be highly profitable if your time horizon is longer, as you are not paying per click.

At Digital Spotlight, we can help devise the right mix of Google Ads and SEO to help your business leverage the benefits of both online marketing tools.

How can Google Ads help grow my business?

By bidding on high-intent keywords that potential customers are searching for when looking to find a business like yours, we can bring targeted traffic to your website.

If your site provides a compelling offer, this traffic can turn into leads and sales. We can do this 24/7. The limitation is your budget or how many people are bidding on a keyword that is valuable to you.

How do I earn money with Google Ads?

Promoting your business through Google Ads can quickly generate traffic to your website.  

Suppose you convert this traffic into a sale at a significant margin. In that case, you’ll be able to arbitrage what you sell your product or service for and what you pay Google for the traffic cost.

Are Google Ads expensive?

It depends. How expensive your Google Ads strategy can determine the answer. Google charges you for each click on your ads. 

Digital Spotlight can help your business find the minimum spend to maximize ROI.

How much does Google Ads cost in Australia?

One factor in the cost of paid ads or your ad spend in the Australian market is the niche of your business and the number of competitors in the business. 

The actual CPC is the amount Google charges you for each click on an ad.

How much does Google advertising cost per day?

You control how much you spend per day. Your average daily budget equals the average amount you reserve for each ad campaign per day. 

At Digital Spotlight, we aim to lower your daily advertising costs while increasing leads and sales.

Is paying for Google Ads worth it?

Yes. Google Ads provides businesses of all sizes with a cost-effective way to reach an unlimited target audience. You can start, stop, pause or adjust your bids anytime.  

We can help your website use effective marketing strategies to leverage the potential benefits of Google Ads.

Do I need a landing page for Google Ads?

You can use Google Ads without a separate landing page from your website. However, using specific, relevant landing pages often enhances ad performance.

We recommend having a specific page that matches the intent of the keywords you are bidding on so there is a perfect intent match.

Can my competitors click on my Google ads?

Yes, competitors can click on your ads. However, Google’s click fraud technology credits back multiple clicks from the exact location to avoid ad campaign sabotage.

At Digital Spotlight, we’re here to help ensure your Google Ads are as effective and efficient as possible.

Why can't I view my Google Ads?

If you’d like to preview your ads, log into your Google Ads account or Google account and use the “ad preview” and “diagnosis” tools.

However, if your ads aren’t showing up when you search, there may be an issue with your bidding, max CPC or budget. Logging into your account will help diagnose the issue. 

When should I use Google Ads?

Google Ads can be used as both a short and long-term strategy. Short term, you can get near-instant traffic to your website. 

When done right, long-term Google Ads can give you a significant ROI on your advertising spend.

At Digital Spotlight, we can assist you in finding the right mix of Google, Facebook, and Bing marketing for online businesses in Sydney.

Will Google Ads work for my business?

Google Ads can be an excellent investment for your business if executed correctly. At Digital Spotlight, our case studies show how we fix our clients’ unique situations.   

Ask us about any topic you’d like to learn about. Book a free, no-pitch, and no-obligation consultation with us. You can email us at [email protected] or call us at 1300 891 181.

You can also visit us at Suite 2, Level 18, 45 Clarence St., Sydney NSW 2000, Australia.

  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
    It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

    Iris Lever , CMO at PropertyMe

  • I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing

    Joseph Khoury , Tree and Garden Solutions

  • We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant

    Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management

  • You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…

    Yuri Marshall , Visaone

  • I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

    Director , Eastside Speech Solutions

  • In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…

    Philip K. Bonser , Goulburn Offroad Carts

  • The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…

    Sophie Sutjiadi , Grace Hotel

  • The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service

    Tim Lassig , Director Hospitality Fitout Specialists

  • I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

    Martin Roschach , Director Reach for Life Health

  • Working with Blake and Digital Spotlight has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

    Sean Hearsee , Managing Director Sage Painting

  • Blake and his team are brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!

    Jordi Twomey , Twomey Dispute Lawyers

  • We have been very pleased with our decision to engage Digital Spotlight to manage and and improve our SEO. Blake, John and the rest of their team are very responsive and know their stuff. After some bad experiences with other providers in this space, we're not going anywhere.

    Managing Director , Avlaw Aviation Consulting
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