Why Your Business Needs Google Remarketing
You have plenty of reasons to include Google Remarketing in your digital marketing strategy.
Never Assume a Customer Will Say No
You may have invested your budget in SEO, Google Ads, Google Shopping, and Facebook Ads, and these services may be reaching the right people. Do you know that only 1% to 4% of visitors will purchase anything on their first visit? Depending on your product, that rate may even be lower. But just because these visitors don’t convert the first time around doesn’t mean they’re not interested. Around 96% to 99% of these people are still researching, so they can’t commit yet. Maybe they had work to do, got distracted, or had to fetch the kids from school. Or maybe they’re still shopping around and haven’t decided what to buy yet. The right remarketing ad will give your site’s visitors that much-needed push to convert. Customers don’t necessarily say no. Instead, they say, “not yet.” A remarketing campaign helps you catch them before they head off to a competitor. And that’s where we can help.Stay Front-of-Mind With Google Remarketing
With so many customers not buying your products or services during their first visit, how do you motivate them to visit again? Google Remarketing is a helpful solution to keep customers remembering your brand and convince them to click that buy button and complete their purchase.Squeeze More ROI
Google Remarketing helps get your ads in front of millions of different websites. So no matter where your customer browses online, your brand has a presence. And with a broader reach, there’s a good chance you’ll attract more customers who can convert to sales, increasing your ROI.Strengthen Your Brand: Build Brand Awareness and Recognition
Guests visiting your website can leave traces that form buying behaviour patterns. With remarketing, you can display ads that take advantage of these behaviours, making visitors more likely to become aware of your brand. This awareness can turn into brand recognition, which helps put your business in front of your customers’ minds.Promote Your Products
Your customers’ shopping behaviour can change each time they visit your site. With dynamic remarketing, you can show specific products to customers based on what items they viewed on your website before. You no longer have to worry too much about buyers not seeing the product they’re looking for and you losing sales to your competitors.Google Search and Display
Google delivers many different remarketing ad types and targeting options, including:- Display remarketing through the Google Display Network to showcase your brand visually
- Search marketing through Google Ads or SEO to reach customers in search results