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You’ve probably made a considerable investment in your Google Ads marketing campaign, and you’re already getting high traffic. Sounds good, right?

But you’ve noticed that you’re getting only a small amount of sales from first-time visitors, and now you’re wondering what you should do.

How could you make more visitors interested in your products? What could you do to push them to make a purchase?

You’re likely looking for a solution to convert your visits into sales. Maybe you also need a cost-effective remarketing service based on data-led decisions that’ll help maximise your return on investment (ROI).

Digital Spotlight offers a solution through Google Remarketing to help you increase your return from returning visitors and sales.

We’ll listen to your digital marketing needs and show you our process so your large or small business can squeeze every sale out through Google Remarketing.

Having the highly coveted Google Premier Partner badge is a testament to our dependable, ROI-focused, and data-driven strategy. We have access to Google’s data, which is crucial for your business’ remarketing needs.

Let us show you how we can help you achieve your desired results and business goals.

  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
    It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

    Iris Lever , CMO at PropertyMe

  • I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing

    Joseph Khoury , Tree and Garden Solutions

  • We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant

    Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management

  • You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…

    Yuri Marshall , Visaone

  • I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

    Director , Eastside Speech Solutions

  • In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…

    Philip K. Bonser , Goulburn Offroad Carts

  • The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…

    Sophie Sutjiadi , Grace Hotel

  • The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service

    Tim Lassig , Director Hospitality Fitout Specialists

  • I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

    Martin Roschach , Director Reach for Life Health

  • Working with Blake and Digital Spotlight has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

    Sean Hearsee , Managing Director Sage Painting

  • Blake and his team are brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!

    Jordi Twomey , Twomey Dispute Lawyers

  • We have been very pleased with our decision to engage Digital Spotlight to manage and and improve our SEO. Blake, John and the rest of their team are very responsive and know their stuff. After some bad experiences with other providers in this space, we're not going anywhere.

    Managing Director , Avlaw Aviation Consulting

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Why Choose Digital Spotlight for Your Google Remarketing Campaign?

Google Remarketing involves segmentation that puts the right message in front of the right audience on the right site.
We test these three variables in different combinations to find the most effective version at the lowest acquisition cost.
Digital Spotlight can help you deal with these numbers. Our company is founded by mathematicians, who are whizzes at finding patterns in data.

Contact Us

 

Google Remarketing Agency That Will Effectively Re-engage With Target Audience

Our Google-trained in-house specialists will:

  • Review your site data, looking for traces and patterns that your website visitors leave to determine their readiness to buy
  • Design targeted remarketing campaigns for every possible audience
  • Distribute those campaigns to an appropriate selection of websites in the Google Display Network

Google Remarketing That Maximises Every Sales Opportunity

With Google Remarketing, not only can we help you get past visitors to come back to your site. We can also help you convert these visitors’ actions into sales.

With Digital Spotlight, you can:

  • See the average cost per click (CPC) in your Google Ads campaign go down
  • Notice your website traffic increase
  • See your leads and sales shoot up

An Omni-Channel Approach, Optimised at Every Level

Using a multi-channel remarketing approach, we can target users on their preferred devices at certain times and stages of their buyer’s journey.

Digital Spotlight is a Google Partner, so we have early access to their latest technologies and non-public data straight from the source.

This exclusivity allows us to use innovative technologies to intensify your remarketing campaign, accelerating your sales and your business’ growth.

Whether someone just browsed your website, showed interest in an item or service, or added your products to their cart, we can help create strong brand recall and meaningful messages for your company—so you’ll stay on your audiences’ radar.

Experienced, Reliable, and Transparent

There’s a reason why 1,812 clients trust us with their digital marketing campaigns.

At Digital Spotlight, we provide:

  • Total transparency: What you pay goes directly to Google, so you know how much exactly goes into displaying your ads.
  • Your own account: You can set up your account, or we can do it for you. The bottom line is that you’re the account owner, and we’re your account manager.

You can see what we’re doing through Google Ads’ activity logs in your account. You can also take over the account at any time.

An Agency That Cares

Our clients trust us because they know we care enough to ensure that their projects succeed.

Here’s what sets Digital Spotlight apart from other digital marketing agencies:

  • No lock-ins: You’ll choose to stay with us, not because you’re locked in a contract but because we deliver results.
  • A set fee: We’ll quote you a single price, so you’ll know exactly how much you’ll pay. And even when the visits and clicks skyrocket, your fee won’t because we’re just doing our job.

We Don’t Just Provide Digital Marketing Services; We’re Your Partner in Performance

When we talk to our clients, we listen carefully and take the time to understand their problems so we can present the exact solutions they’re looking for.

We also work for clients only if we know we can help them.

If you want a no-pitch consultation about whether Google Remarketing, Google Ads, SEO (search engine optimisation), Facebook, or Bing advertising is the right solution for your business, let’s talk. Our experts would love to hear from you.

A Clever Google Remarketing Ad Agency

Many businesses have been using remarketing on Google Ads for a long time, but only a few have gotten the formula right. Who else can better deal with maths than mathematicians, which is exactly what we are?

A Complete Remarketing Solution We’re Proud to Call Our Own

At Digital Spotlight, we have access to the best of Google’s remarketing technology that gives you information about users who don’t take action on your site.

We can then use that knowledge to help bring those users back to your website and convert their visits into sales.

The best part of this solution? It’s inexpensive and targeted in ways your competitors are not. If you ask us, that’s a massive opportunity to gain a competitive edge.

Leveraging Google Display Remarketing

People usually don’t buy a product immediately. That’s typical buyer behaviour.

Buyers usually consider and evaluate whether the product is worth buying, compare it with other products, and then commit to making the purchase.

It helps when the business uses brand recall while the visitors still think about the products.

When your brand is on top of your audience’s mind—a catchphrase that’s often associated with Google Display Remarketing ads—your business can become more visible to the buyer.

So when the consumer considers several options, remarketing helps put your brand at the top of their choices.

Take advantage of Google Display Remarketing’s potential and see your ROI go through the roof.

Adwords Remarketing Lets You Pinpoint Your Audience

So how does remarketing via Google Ads target your audience? Our Google Remarketing service can help you with that by:

  • Choosing the right customers that you want to retarget
  • Setting the right time frame for when you run your campaign
  • Making changes to your ads to convince your customers to move seamlessly from the cart to checkout

Our in-depth competitor analysis can also help make sure that you’re ahead of your game.

Tag Your Site for Adwords Remarketing

While you have access to various tools to help track your targets and bring visitors right back to your website, interpreting the data and knowing what to look for takes technical expertise. Fortunately, we’ve got that covered.

Our team of Google-trained specialists can assess what works best for your website. They have the skills to help your campaigns capture your audiences’ attention, increase sales, and sweep past your competitors.

Direct, Dynamic Remarketing for Your Business

Google Remarketing isn’t only about bringing your customers back to your site. It’s also about placing products and services your visitors have viewed but haven’t purchased yet.

With targeted messages and engaging calls to action, these ads can be a personalised approach to help pull audiences back to your site.

PPC Remarketing Made Relevant

Like the rest of Google Ads, Google Remarketing is pay-per-click (PPC). This means you pay Google a specific amount based on how many people click your link.

You can use remarketing to keep your brand in front of your customer. These buyers can go straight to your website when they’re ready to take action. So, you can place your brand directly before these customers without costing you anything.

Capitalise on the eCommerce Cycle

Our multi-channel remarketing approach can target individuals on their preferred devices at the right time and at the right stage of their buyer’s journey.

By accelerating sales and adding scalable growth for your organisation, the power of remarketing is intensified through innovative technologies adopted by experienced digital strategists.

So, whether someone has browsed your website, demonstrated interest in a particular product, or added items to their virtual cart only to abandon it later, we can ensure you stay on your visitor’s radar using strong brand recall and meaningful messages.


Why Your Business Needs Google Remarketing

You have plenty of reasons to include Google Remarketing in your digital marketing strategy.

Never Assume a Customer Will Say No

You may have invested your budget in SEO, Google Ads, Google Shopping, and Facebook Ads, and these services may be reaching the right people. Do you know that only 1% to 4% of visitors will purchase anything on their first visit? Depending on your product, that rate may even be lower. But just because these visitors don’t convert the first time around doesn’t mean they’re not interested. Around 96% to 99% of these people are still researching, so they can’t commit yet. Maybe they had work to do, got distracted, or had to fetch the kids from school. Or maybe they’re still shopping around and haven’t decided what to buy yet. The right remarketing ad will give your site’s visitors that much-needed push to convert. Customers don’t necessarily say no. Instead, they say, “not yet.” A remarketing campaign helps you catch them before they head off to a competitor. And that’s where we can help.

Stay Front-of-Mind With Google Remarketing

With so many customers not buying your products or services during their first visit, how do you motivate them to visit again? Google Remarketing is a helpful solution to keep customers remembering your brand and convince them to click that buy button and complete their purchase.

Squeeze More ROI

Google Remarketing helps get your ads in front of millions of different websites. So no matter where your customer browses online, your brand has a presence. And with a broader reach, there’s a good chance you’ll attract more customers who can convert to sales, increasing your ROI.

Strengthen Your Brand: Build Brand Awareness and Recognition

Guests visiting your website can leave traces that form buying behaviour patterns. With remarketing, you can display ads that take advantage of these behaviours, making visitors more likely to become aware of your brand. This awareness can turn into brand recognition, which helps put your business in front of your customers’ minds.

Promote Your Products

Your customers’ shopping behaviour can change each time they visit your site. With dynamic remarketing, you can show specific products to customers based on what items they viewed on your website before. You no longer have to worry too much about buyers not seeing the product they’re looking for and you losing sales to your competitors.

Google Search and Display

Google delivers many different remarketing ad types and targeting options, including:
  • Display remarketing through the Google Display Network to showcase your brand visually
  • Search marketing through Google Ads or SEO to reach customers in search results
Whatever your product or service, our team can help you build a smart remarketing strategy that reaches the right customers at the right time and in the right places.

Cross-Channel Integration

You can build a more powerful remarketing program by integrating it with other platforms like Facebook and Instagram. A cross-channel approach allows you to expand your engagement with potential customers, help you increase repeat sales, and widen your brand’s reach further. Let Digital Spotlight show you how.

Segment by Purchase Stage

When customers purchase a product, they undergo several stages, including searching for information, evaluating alternatives, and deciding to buy. By segmenting your audience by purchase stage, you can show visitors different creative messages and concepts as they progress through each stage. Remarketing also lets you segment by purchase history and website browsing activity.

Produce Mesmerising Creative Results

At Digital Spotlight, we don’t just show what benefits your website can get. We also design highly targeted campaigns. Our experienced in-house specialists can help you develop ads tailor-fitted to your needs to cut through the noise and resonate directly with the right customers. We can also work closely with your design agency or internal team to produce eye-catching campaigns that get results.

Receive Detailed Reporting

We provide our clients with detailed but easy-to-understand reports that are valuable and meaningful. This way, you and your team can feel more confident about making important business decisions.

Turn Window Shoppers Into Online Shoppers

In theory, the more visitors see your ad, the more likely they’ll purchase. But what brands don’t realise is that it can take several interactions before a visitor decides to buy a product. Remarketing can help you maintain a consistent remarketing ads campaign.

What Are the Benefits of Google Remarketing?

A well-crafted remarketing campaign provides the following advantages:

Appear Bigger Than You Are

Even though remarketing is common practice, businesses still need to understand how it works. Remarketing can make your business appear bigger to consumers and generate trust in you and your brand.

Help a Customer Complete Their Purchase or Take the Action You Want

A customer may still be thinking of what action to take next. Seeing your ad can help convince them to do business with you.

Work Toward Higher Conversion Rates

Targeting traffic from other marketing activities lets you use the data we already have so you can make better decisions and improve your overall conversion rates.

Boost Ad Performance

The more your marketing ads convert visits to sales, the better price and placement you’ll get on social and advertising networks.

Remarketing campaigns can lead to a higher conversion rate so that you can benefit from more exposure for lower ad spending.

Remind Customers That They Want to Do Business With You

Your customers may have been doing something else or gotten distracted before completing a purchase. Remarketing can remind them about the purchase they left or didn’t complete.

Keep Your Brand on Top of Their Mind

Large brands advertise frequently and almost everywhere.

These actions keep their brand at the front of your mind for easy recall. With remarketing, you can achieve a similar effect.

So even if visitors don’t need your product or service right now, they’ll remember your brand once the need for your product arises.

Improve Customer Retention

We also recommend remarketing to repeat purchasers. Unless your product or service is a once-in-a-lifetime purchase, there’s a good chance that a potential customer will come back when they see an ad.

A rule of thumb about gaining a new customer is that it can cost five times more than retaining an existing client.

Given this rate, you’ll probably want to hold on to your customers when you’ve already paid for their leads and ad clicks.

You can gain a competitive advantage if you understand your consumers’ buying patterns.

You can target users interested in your products or services during relevant times during their buying journey.

Contact Us

How Much Does Google Remarketing Cost?

Remarketing isn’t free, and the costs can change depending on your needs.

But it’s a small additional investment that can help supercharge your existing campaigns and stretch your website’s investment.

Contact us for a no-pitch, no-obligation consult to get a single-fee quotation and start your marketing campaign journey.

Speak to Us Today and Get the Digital Spotlight Team on Your Side

We take on clients whom we’re confident we can get a serious ROI. So we don’t just present solutions. We listen to what matters the most to you, and we present what’s realistic.

Book a free consultation with us so you can talk to an expert and see how we can help achieve your business goals.

  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
    It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

    Iris Lever , CMO at PropertyMe

  • I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing

    Joseph Khoury , Tree and Garden Solutions

  • We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant

    Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management

  • You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…

    Yuri Marshall , Visaone

  • I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

    Director , Eastside Speech Solutions

  • In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…

    Philip K. Bonser , Goulburn Offroad Carts

  • The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…

    Sophie Sutjiadi , Grace Hotel

  • The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service

    Tim Lassig , Director Hospitality Fitout Specialists

  • I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

    Martin Roschach , Director Reach for Life Health

  • Working with Blake and Digital Spotlight has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

    Sean Hearsee , Managing Director Sage Painting

  • Blake and his team are brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!

    Jordi Twomey , Twomey Dispute Lawyers

  • We have been very pleased with our decision to engage Digital Spotlight to manage and and improve our SEO. Blake, John and the rest of their team are very responsive and know their stuff. After some bad experiences with other providers in this space, we're not going anywhere.

    Managing Director , Avlaw Aviation Consulting

Here’s How We’ll Invest in You

At Digital Spotlight, we can provide your business with these services:

A Comprehensive Audit

We’ll perform an extensive audit of your digital marketing channels and list what works and what needs improvement.

A Unique Growth Strategy

We can give you a realistic idea of how we’ll solve your website’s marketing issues according to your objectives and give you that much-needed boost in sales.

ROI Projections

You’ve done your homework and implemented the necessary marketing campaigns.

We’ll forecast the results based on your investment and growth strategy to make sure that the outcome aligns with or exceeds your ROI targets.

Google Remarketing FAQs

What is a remarketing company?

Digital Spotlight is a digital marketing agency that provides remarketing services to help you get first-time visitors to return to your website.

What can remarketing do for my business?

Many potential customers visiting your website for the first time won’t immediately buy something from you. Remarketing helps you target those users again so they’ll come back and finally make that purchase.

Where are my ads shown?

Your ads can appear across Google’s extensive advertising networks, including Google Shopping and Google Display Network.

We can help determine the websites and channels your ads appear on using Google’s tools.

What is Google’s dynamic remarketing?

You want your ads to appear in front of the right audience and not just anyone at random.

Digital Spotlight can help you target customers that matter the most through a more tailor-fitted and laser-focused campaign than generic remarketing.

Ask us how we can help your business, or talk to us if you want to share great remarketing ideas. It won’t cost you a thing, so call us at 1300-891-181 or email [email protected].

If you’re in Australia, visit us in Sydney at Suite 2, Level 18, 45 Clarence St., Sydney, New South Wales (NSW), or Newcastle at 24 Alma Rd, New Lambton, NSW.

Book A Consultation With An Expert. No Sales Pitch. Guaranteed.

We work only for clients we know we can get a serious ROI for. That's why we don't sell, we listen, and we talk about what's realistic.

If you want to talk to an expert about Google platforms, book in for a free no-pitch consultation so you can see the difference for yourself.

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