Google Remarketing - Digital Spotlight

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Your website is an investment in presenting yourself in the most persuasive light. The traffic you buy from Google, Facebook or elsewhere is an investment in getting the right people to your site. Yet even if you’ve got both those things precisely correct, just 2% of website visitors will buy on their first visit. That’s right. 98% of those hard-earned website visitors don’t have time to commit or they get distracted, or they’re still researching.

Fortunately, Google’s remarketing technology means you can:

Gather intelligence about the 98%.
Turn that knowledge into cost-effective campaigns that bring them back to your website ready to buy.

It’s targeted, it’s inexpensive, and your competitors probably aren’t doing it right. This is a massive opportunity for competitive advantage.

What Is Google
Remarketing?

Visitors to your site are “tagged” with code on their computer, smartphone or tablet. That tag gives you the power to show them an ad when they land on any of the hundreds of millions of sites in Google’s colossal network.

These ads are high-converting because:

They’re shown only to people who’ve already shown an interest in your website.

You can slice your message for precision targeting.

And who better to do that slicing than mathematicians like us who live for segmenting and testing?

Pinpoint Accuracy With Google Remarketing

Laser-Guided Messaging

Google has a depth of information on your website visitors—age, gender, location, buying intention, interests and what other sites they visit. You can overlay that with what you know about how they behaved on your website. Those two layers of information give you a dossier on every visitor that you can use to laser-target your advertising.

You can:

Display a different offer to a first-time visitor than a visitor further into the buying cycle.

Show specific ads to people when they’ve shown an interest in a particular offer on your website.

Direct one niche to one version of a sales page and another to a version tailored differently.

Build On Your Message

Instead of just a handful of words in a text ad on Google's search page, your Google remarketing campaign can include eye-catching images, videos and animations.

Claim The Best Advertising Real Estate

Don't let your customers finish their research without you. Display your ads on precisely the websites they're using to research their decisions.

Lower Cost Per Clicks

Your remarketing traffic is warm; they’ve already visited your site and know your brand. That means higher clickthrough rates and an increased chance of conversion.
Remarketing is a small additional investment to supercharge the impact of your existing campaigns and stretch the investment you’ve already made in your website.

Want Conversions For Free?

Like the rest of Google Ads, Google remarketing is pay per click (PPC). If you use remarketing to keep your brand in front of your customer, they might not click but go straight to your website when they’re ready. That means you’ve kept your brand directly in front of them, but it’s cost you nothing.

That’s called a view-through conversion, and it’s the sweetest of all because it’s absolutely free.

Low Maintenance, Long-Running Campaigns

Because your campaigns are ultra-targeted to the needs of specific segments of your market, they’re the closest to set-and-forget that you can get in online marketing. These campaigns keep working without your constant attention.

Digital Spotlight: The Only Choice For Your Remarketing Campaign

Google remarketing is all about segmentation—putting the right message in front of the right audience on the right site. Those three variables need to be tested in multiple combinations to find the most effective version with the lowest cost of acquisition. That sounds like a job for mathematicians, which is precisely what we are.

I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing
Joseph Khoury, Tree and Garden Solutions
We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant
Daren, Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management
You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…
Yuri Marshall, Visaone
I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…
Director, Eastside Speech Solutions
In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…
Philip K. Bonser, Goulburn Offroad Carts
The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…
Sophie Sutjiadi, Grace Hotel
The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service
Tim Lassig, Director Hospitality Fitout Specialists
I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual
Martin Roschach, Director Reach for Life Health

Our Google-trained specialists will:

Go through all your site data searching for the tiny clues your website visitors leave about themselves and their readiness to buy.

Design highly-targeted campaigns for each viable audience.

Distribute those campaigns to the right selection of the millions of websites in the Google Display Network.

You’ll:

Watch your sales ringing up.

Why 1,812 Clients Have Trusted Us With Their Campaigns

Total Transparency

You pay Google directly, so you know exactly how much is going on displaying your ads.

Your Own Your Account

If you don't already have an Google Ads account, we'll set one up for you. You'll be the account owner; we'll be the account manager. You'll be able to see exactly how much we're doing (using Google Ads' activity log) and you can take over the account any time.

No Lock-Ins

You'll stay with us because we're delivering results, not because we locked you in.

Set Fee

We'll quote you a single fee, so you know exactly what you'll be paying. And the fee doesn't go up just because your clicks do. That's just us doing our job. ( If you have an enterprise-sized budget requiring a bespoke solution and a dedicated team, there will be a scalable fee structure.)

Book a FREE no-pitch consultation

Book A Consultation With An Expert. No Sales Pitch. Guaranteed.

We work only for clients we know we can get a serious ROI for. That's why we don't sell, we listen, and we talk about what's realistic.

If you want to talk to an expert about Google platforms, book in for a free no-pitch consultation so you can see the difference for yourself.

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