LETS TALK ABOUT YOUR BUSINESS 1300 891 181
Award-Winning Sydney Digital Marketing Agency
Let’s talk about your goal. As a business with an online presence, you want a steady and reliable increase in your return on investment (ROI). But how can you possibly do that?
You see, generating more qualified leads and sales is among the primary goals of any digital marketing strategy.
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Sydney Businesses That Trust Us
Below are just a few established Sydney businesses that we've helped generate leads through Google Ads and SEO
PropertyMe
Australia's Number #1 Property Management software provider
JMC Academy
National Tertiary Creative Industries Provider
Premier Pools
Sydney's Leading Custom Pool Builder
Prime Steel Frames & Trusses
Local Sydney Steel Frame & Truss manufacturerAre you running a business in Sydney? You might have worked with several digital marketing companies promising you a steady stream of leads at the lowest acquisition cost.
Still, you probably don’t know what you’re getting for your money. You never get results and are clueless about what digital marketing agencies actually do.
In today’s ever-changing digital landscape, you need results-driven online marketing solutions to help outperform competitors and bring stability to your digital marketing.
And what better way to deliver such results than to work with a digital marketing company whose clients win because it understands and speaks maths – the language that Google and Facebook use?
At Digital Spotlight, we dig deep into the numbers using advanced statistical analysis and multi-variant tests. In other words, we excel at maths!
Whether you’re a small business creating brand awareness, an Australian eCommerce company seeking more leads, or a startup business owner wanting to scale, our team of experts can help you with business growth.
What Is Digital Marketing?
You already know what digital marketing is. But if we’re to define it, it’s marketing done online with the primary objective of increasing your leads and sales.
If you’ve sat in a meeting with a digital marketing specialist in Sydney, they’ve probably pitched how a digital marketing strategy can boost your search engine rank and online presence on social media.
The first three minutes might have been promising and caught your attention. But then they start speaking terms like “SEO,” “PPC,” “CPC,” and “automation” and continue to sprinkle more buzzwords. You probably start wondering what exactly you are getting.
At Digital Spotlight, we won’t bombard you with unnecessary jargon.
Instead, we learn, advise, and demonstrate how we differ from these so-called “gurus.” That’s why we provide no-pitch consultations and listen carefully to your needs during those first conversations.
How a Digital Marketing Agency Can Support Your Digital Marketing Campaigns
With thousands of agencies to choose from, finding the best one for your business is incredibly challenging. There’s no single criterion to determine the best digital marketing agency.
In narrowing down an agency, seeing how focused they are on the following is a good starting point:
Increased exposure to your target audience: How focused are they on narrowing down the people actively searching for your products and services?
For your paid ads, lowering cost-per-click (CPC): CPC is the fee you pay each time a visitor clicks on your ads. Low CPC typically translates to cost-effective ad campaigns, getting you more for your budget and potentially resulting in a higher ROI.
Reduced cost of acquisition (COA): COA is the business’ overall cost to obtain a new customer. How focused are they on lowering the cost of every new sale you get?
Unlike other digital marketing agencies in Sydney, we spend plenty of time upfront trying to find out about your business and what is important to you and your bottom line.
We want to tie this back to the KPIs that are important to you. This way, we can focus on the results that matter to you.
That’s why at Digital Spotlight, we only take clients when we know we can get results for them.
Sophie Sutjiadi of Grace Hotel, a heritage-listed 387-room hotel located in the heart of Sydney, raved about how we delivered results.
“The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service. I would highly recommend Digital Spotlight’s services for your business!”
What Can a Digital Marketing Agency Provide for Your Business?
The search engine and social media marketing environments constantly evolve. Google and Facebook adjust their algorithms all the time and with increased frequency.
For this reason, choosing an advertising agency that did well in the past but doesn’t dedicate any resources to R&D with a core focus on data and maths may be risky for your business.
Even across most business schools in Sydney, it’s widely accepted that society is technology-driven. Capturing, analysing, and utilising data in a scientific way is becoming a more critical part of a successful digital marketing campaign.
Those who don’t focus on data and maths will sooner or later be beaten by those that do. So today’s competition and fast-changing technology require more than just a fancy website design, flowery email marketing, or keyword stuffing.
Not even a creative agency’s graphic design, mobile app development, or content marketing services will be enough to dominate the digital marketing industry.
Generally speaking, marketers should design an effective digital marketing strategy focused on the following:
Claiming the top organic search results to increase your website traffic for your most important potential customers
Improving lead generation for paid channels and decreasing your CPC while improving your website’s CTR, CPL, and CPA
Positioning your keyword on a landing page to reduce friction for your potential customers and increase the probability of them taking action on your site
To win in digital marketing, you need to work with a full-service digital marketing agency that understands and uses Google’s and Facebook’s data patterns to your advantage.
Digital Spotlight can help transform your business in Sydney into a digital marketplace leader.
How Digital Marketing Can Help Scale Your Business
With the right digital marketing mix, you can scale your business through the following:
Broader online expansion and geographical reach
Using traditional marketing strategies like TV, radio, or print advertising to expand your business to new geographical areas can be expensive and time-consuming.
Successful digital marketing strategies can help your business break location barriers. With a few clicks, you can target cities and countries all over the world.
For example, we’ve helped immigration lawyers and schools advertise their Sydney-based business to over 20 countries simultaneously and with minimal relative cost.
More cost-effective than traditional media
Print ads and billboards can be expensive, and even more so with TV and radio ads that charge by the second.
Digital marketing can help you reach your audience at a much lower cost.
For us, being cost-effective means bringing better value for every dollar, every cent you spend. After all, what’s a cheap service if it doesn’t bring you value?
Improved ROI
An effective digital marketing plan should focus on returning more than you spend at a healthy margin.
Because everything with digital marketing can be tracked, you can segment in ways beyond what more traditional forms of media allow. This feature means hyper-targeting your most profitable audiences.
Why Is Digital Marketing Essential for Brand Building?
These days, brands are expected to have a strong online presence. People will extensively research you and your competitors before they take action (fill out a form, call in, or buy something from your site).
Whether you’re managing a small or large business, a well-rounded presence across multiple platforms can help contribute to the overall awareness of your brand.
Services Digital Spotlight Offers
We provide a suite of online services to help supercharge your marketing potential, increase sales, and improve your ROI.
SEO
If you did a quick Google search on SEO (search engine optimisation), you’d likely get a good idea of what SEO does.
Simply put, SEO strategy involves ranking your website high in the organic (non-paid) listings on Google’s search engine results page (SERP). In other words, SEO services seek to increase your website’s visibility and organic traffic.
And when Google’s engineers pull off over 10,000 adjustments to its algorithms yearly, you’ll know that what you did yesterday may no longer be effective.
At Digital Spotlight, our SEO experts have the skills to detect these changes and reverse-engineer them to help boost your digital marketing campaigns.
Just ask our Chief Innovation Officer and co-founder, Anish, who knows the formula to win in those hard-to-crack SEO niches. That winning formula involves maths in the form of statistical analysis, data modelling, and market segmentation.
Our founders are mathematicians that see numbers the way you see words.
At this point, are you still trying to figure out if SEO is right for your business?
Here’s what Iris Lever, Chief Marketing Officer of PropertyMe, a Sydney-based property listings site, had to say:
We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing.
Meanwhile, Australian Premier Finance, a company that provides loans to customers in Adelaide, Sydney, has been our client since January 23, 2012.
From zero leads in January 2012, we managed to increase the company’s leads by 34% in February 2022.
Google Ads
Google Ads (formerly called Google Adwords) is Google’s online pay-per-click (PPC) service.
A digital marketing agency specialising in Google Ads can be a massive help to your online marketing campaigns.
But Digital Spotlight isn’t just any agency providing Google Ads services; we’re one of the highest tiers of Google Premier Partners worldwide. This recognition means Google has a high level of trust in us. So high, in fact, that they’ve given us a direct line to their most elite support teams in Sydney.
Our Google Ads service includes these products:
Google Search
When users search for the right keywords, and your ad appears on the Google search page, you know you’re in a prime position for that coveted click.
Google Display
About 90% of your potential customers see ads on the Google Display Network. It is the largest advertising network in the world.
Google groups these users by interests, location, gender, age, and buying intention and then targets these interests with pinpoint accuracy through the right sales and brand message.
Google Remarketing
Scale your business’ brand awareness by targeting visitors who have already visited your site or app for a meagre cost.
Google Shopping
For eCommerce sites, Google Shopping can boost your sales against the most prominent players in your industry. The ranking is mainly about getting the right insight, so you must work with the right specialist.
Facebook Ads
Facebook’s rule makers are the same people who join maths competitions in schools. And that’s the same type of individuals Digital Spotlight’s founders are. You can say that Facebook thinks in a way that vibes well with us.
As a way for Facebook to tell us we’ve earned their trust, they’ve certified us as a Meta business partner. So you can be confident that we can deliver results to Facebook and your business.
Instagram Ads
Instagram’s effectiveness continues to increase, and we’re seeing more social media spending going to Instagram and TikTok. Ready to see the results your business deserves? Contact us today for a pitch-free consultation.
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Sydney Digital Marketing Services
SEO
Strategy that includes detailed knowledge of your customer base and the ability to adapt to the latest search engine algorithms.
Google Ads Management
As Google Certified PPC Specialists who are trained directly through Google’s development programs, we know what it takes to get results while keeping costs low.
Facebook Ad Management
To ensure your Facebook ads are as targeted as possible, ups need a finely tuned campaign, specialized tools and insider knowledge
Bing Ad Management
Don’t leave all your eggs in the Google basket. Microsoft’s Bing platform is growing, so get ahead of your competitors with our Bing-optimised strategies.
Let’s Get In Touch
Feel free to get in touch with us or if you like, you will
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Find us
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Sydney
Suite 1B, Level 16 56 Pitt Street Sydney NSW 2000, Australia
Newcastle
Suite 1, 28 Donald St, Hamilton NSW 2303, Australia
Call
Call
1300 891 181
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Find Us
Suite 1B, Level 16 56
Pitt Street Sydney NSW
2000, Australia
FAQ
Is digital marketing in demand in Australia?
Digital marketing continues to grow in demand as more and more Australians interact online. If done well, a digital marketing campaign can significantly impact your business.
Just read our successful clients’ testimonials and case studies, some of them based in Australia, and see how they’re winning in their niches.
What channels do you work on?
We are search specialists focusing on SEO, Google Ads, and Microsoft Ads. We also have extensive experience advertising on Facebook, Instagram, and other platforms.
Click here to learn how these services can help your business win and improve your ROI.
How much does it cost to hire a digital marketing agency?
Your business needs and budget determine how much you’ll spend on an agency. An agency’s services and experience can also influence costs.
Call us for a free consultation, and we’ll give you a quote for a solution tailored to your needs.
How much does digital marketing in Australia cost?
Digital marketing costs depend on your current online profile, current issues that need addressing, how much business you’re after, and your current business objectives.
Contact us today, and we’ll give you a ballpark of what you should expect to spend based on the results you’re after.
What are digital marketing’s pros and cons?
Although digital marketing can be highly effective, it can be easy to spend money quickly on any ad campaign.
Digital campaigns also continue to increase in complexity almost daily. What worked yesterday may not work today.
To win in the long term, you need a dedicated and specialised agency focused on generating the most value from your budget while setting you up to win in the long run.
At Digital Spotlight, if the solution isn’t right for you or doesn’t fit your business goals, we’ll strongly recommend against it, even if it costs us your business.
When can I expect to see results?
Your campaign’s results depend on what platform you’re focused on, your industry, competitors, current issues, and business goals.
Though we never had lock-in contracts, 95.67% of our clients stay with us because we continue to deliver results and value month in and month out.
Ask us about the results we can deliver for you. And if you still believe you’re not getting the outcome your business deserves, we’re out.
What sort of clients do you work with?
We’ve worked in various niches in Sydney, including hotels, property listing sites, speech therapy clinics, and even tree removal services.
The bottom line is that we can work for any client we can help because we focus our efforts on the numbers that matter to your business.
What’s the difference between partnering with an agency and employing someone in-house?
Unlike an in-house employee, we have more than a decade’s data collected from 1,812 clients from various industries. Plus, as a Google-certified partner, we can request data straight from Google’s servers.
When you hire us, you’re hiring an entire team of specialists – not one person who is expected to do everything (which is nearly impossible with the daily changes in each platform).
That advantage puts us in a better position to calculate the right campaign that fits your needs and reaches your targets.
Call us at 1300 891 181 or email us at [email protected]. You can also drop by Suite 1B, Level 16 56 Pitt Street Sydney NSW 2000, Australia.
