Bing Ads Management - Digital Spotlight

Advertising On Bing?
Crazy Smart Marketing
Or Just Crazy?

You Might Not Use Bing, But Your Future Customers Do

As seen on

Your Competitors Are Leaving Those Leads On The Table

Google dominates search, which means Bing has to offer its clicks for less. That means you can pick up the 5-10% of your customers who use Bing for a fraction of the cost you’re paying to reach the rest on Google.

And there’s a good chance you’ll be picking them up while your competitors are ignoring them. That means better ad positions and higher conversion rates.

3 Things Your Competitors
Don’t Know About Bing

Globally, Bing Is Not A Small Fish

Especially if you're expanding globally, Bing is big, and it's growing. Google is bigger, a lot bigger, but Bing's share is growing, and its numbers are far from small.

Bing Is A Default Setting For Millions

Bing is the search engine behind Yahoo! And it’s Microsoft Edge’s default search engine. It’s where millions of people go first when they’re looking for you or what you do.

Bing Generally Has Lower Cost Per Click

The quality of leads on Bing is every bit as high as on Google for a lower cost of acquisition. Still not sure? You only pay when someone clicks, so it’s got to be worth trying. You’ll be surprised.

Microsoft is working very hard to make Bing Work For Your Business

Microsoft has invested heavily in Bing, so it’s taking Bing very seriously even if you’re not. They’re focused on taking business from Google, and that business is you, which means they’re working hard to offer a better deal to win a share of your advertising budget.

You can send campaigns exclusively to Bing’s search partners—like Yahoo!—and calibrate lower CPC budgets for optimised results.

We Are Bing Experts

We are mathematicians who don’t do anything without confirmation from the data. We’ve taken the data, sliced it, diced it, and run it through our models and can tell you if Bing is worth the investment. There’s something else.

Bing is very different from Google, and it behaves differently, so you can’t just treat Bing Ads as a clone of your Google Ads campaigns.

If you do that, you’ll confirm your suspicions that Bing doesn’t work, but you’ll only have proved the two can’t be treated the same.

That’s why we have what most agencies don’t, a dedicated Bing Ads Management service with Bing Ads experts who know how to get the maximum results out of Bing’s platform.