LETS TALK ABOUT YOUR BUSINESS 1300 891 181
You already know this, but it's worth rehashing: advertising’s end goal is to generate a steady stream of qualified leads to increase sales.
Accordingly, effective pay-per-click (PPC) campaigns aim not just for leads but for a steady flow of qualified leads.
Revenue, not clicks and traffic, determines digital marketing success.
Below are just a few established Sydney businesses that we've helped generate leads through Google Ads and SEO
Most so-called search engine marketing “gurus” have little to no idea how maths relates to pay-per-click advertising and don’t generally know how to get you that steady flow of qualified leads that improve over time beyond throwing some keywords and bids up and hoping for the best.
But statisticians and engineers will.
Whether you’re a start-up seeking to establish your online presence or an Australia-wide eCommerce wanting to scale, your business in Sydney doesn’t deserve ad campaign tactics that would’ve only worked in the 90s. Instead, it deserves our digital marketing agency that uses advanced statistical tools to get clients clear-cut paid search campaign results.
Continue reading to find out how a numbers-conscious and research-based PPC marketing service can help grow your company in Sydney,
An adequately managed pay-per-click advertising campaign can help grow and stabilise your business in a way you may never have imagined.
But watch out—a bad PPC strategy can also destroy your budget.
You can read how our full-scale technical solutions helped PropertyMe, an acclaimed property management software provider in Australia, improve its conversion rate at a lower cost. To be exact, a 282.89% improvement in conversion rate with a 93.49% cost per conversion decrease.
You see, it’s all about numbers with PPC ads. A winning PPC service hinges on your ad management company’s skills and expertise in working with algorithms, ongoing split testing and ensuring they do regular trading, data, and conversion audits.
Digital Spotlight’s math-based digital marketing strategy may be able to increase your leads and conversion rates to levels you have never seen through PPC, as we have for many companies in Sydney.
Google likes to design simple advertising products: set your budget, adjust a few sliders, and your advertisement is live in a few minutes. The Google Ads (formerly known as Google Adwords) platform seems like a haven for many advertisers.
But, as with many things, there’s a catch. Google Ads is more than just your typical advertising program; it’s a complex beast that operates on thousands upon thousands of shifting calculations.
Three thousand of the best brains in the maths and engineering world maintain Google’s algorithm. And the big names in your niche? They’re businesses that can exploit those complicated calculations for their products and services.
Using Google Ads without seriously considering how its algorithms reward or punish you is asking for Google to rob you blind.
Our team consists of Google-trained mathematicians who can use data modelling, multi-variant tests, and advanced statistical analysis to give muscle to your Google Ads campaign.
Our unique and dependable ad management system is so effective that we’ve earned one of the highest levels of Google Premier Partners.
This platinum status means we can directly access Google’s principal support people and gather exclusive insights straight from the source to give you an edge over your competitors.
Your Facebook PPC objectives should include more than just likes and engagement. Of course, we can get you those goals. But our true strength lies in providing your company with a constant influx of qualified leads.
Instagram is another tool in the Meta Audience Network arsenal. When you use Instagram together with Facebook to target your audience, you can improve your chances of grabbing their attention and getting desired results.
Like Google Ads, maths geniuses operate Meta (the company that owns Facebook and Instagram), not marketing people. You’ll need an expert team on your corner to integrate Facebook’s language (maths) into your marketing needs.
You might be interested in how we relaunched a failing Facebook ad campaign and generated an additional $102,580.47 in sales for free in just two months.
Bing Ads, now called Microsoft Advertising, is the proverbial middle child of digital advertising and marketing. Your usual marketers pay little attention to its potential. Still, if you’ve exhausted Google, it could be a little-known source for cheap qualified leads.
Did you know that, as of August 2023, 3.84% of Australians consider Bing their go-to search engine when looking for answers?
In a time when most companies ignore those possible leads, it’s an opportunity for you to get better ad slots at a low cost and generate higher conversion rates.
Digital Spotlight has what most agencies don’t: a dedicated Bing Ads management service with Bing Ads specialists who can score you some of the cheapest but highly qualified leads from the platform.
Google has agreements with millions of websites to display ad campaigns that it manages. Nobody outside of Google knows exactly how many sites comprise the Google Display Network (GDN), though some websites disclose their participation in the network.
We know that the GDN is huge – the network is large enough to reach 90% of internet users. What a marketing boon, right?
If you’re new to using Google Ads, it seems to be everything you’ve ever wanted to build brand awareness.
But, if you’ve used the GDN before, you know that the “90 percent reach” can also mean your budget gets eaten up pretty quickly, with little to no results.
This is one reason our Google-certified specialists regularly communicate with our Google Agency team in Sydney – we’re looking for the best and latest strategies that are working today to give our clients an edge.
We can assist you in refining your campaigns with the finesse only maths experts can provide. Our chief aim is a steady flow of leads at the lowest cost per click for each campaign we manage.
PPC advertising can attract specific demographics to your landing page and engage those most likely to buy your product. You also pay a specific fee each time an internet user clicks on your advertisement.
Your bid, the ad platform’s scoring system, and your ad’s potential impact all play a role in how much you actually pay when a searcher clicks on your ad.
The best PPC campaign managers concentrate on providing measurable results, improving leads and sales for the same budget, or achieving the same results for a lower budget while fighting Google’s growing daily competition.
At Digital Spotlight, we don’t bind you to lock-in contracts. Why? Because our maths specialists are focused on measurable results. If the statistics don’t indicate that we have improved your campaigns, you’re free to let us go.
The following list of skills indicates what our agency thinks is necessary for PPC:
As Google Ads Certified Professionals who are trained directly through Google’s development programs, we know what it takes to get results while keeping costs low.
To ensure your Facebook ads are as targeted as possible, ups need a finely tuned campaign, specialized tools and insider knowledge
Don’t leave all your eggs in the Google basket. Microsoft’s Bing platform is growing, so get ahead of your competitors with our Bing-optimised strategies.
Most pay-per-click (PPC) agencies or companies that provide PPC management services claim to use the latest strategies. However, a few rarely do.
Without a dedicated focus on ongoing analytics, tracking, and testing to provide measurable results, most agencies leave campaigns stale once a level of basic results has been achieved.
Unlike most, we’re obsessed with optimising results. Our research-oriented minds don’t sit well with “good enough” outcomes.
We always continue improving campaigns and intend to increase conversion rates until they reach their maximum.
A competent pay-per-click strategy can be critical to your digital marketing plan because it’s a way to get in front of your customers quickly.
If you’re after leads and sales in the short term, a well-managed PPC campaign may be able to deliver for you.
Contact UsGoogle Ads is Google’s pay-per-click (PPC) advertising program. Unlike SEO, advertisers have to pay for their ads to rank higher on Google’s SERP.
While search engine optimisation (SEO) services focus on bringing organic traffic to your website, PPC advertising focuses on displaying paid ads on search engine results pages (SERPs).
While SEO brings organic traffic, its results can take time. On the other hand, PPC can produce immediate visibility, but at a cost per click.
Combining PPC and SEO marketing tactics can boost your overall ROI if you have maths pros who can implement various technical solutions to meet your marketing needs.
Here are a few PPC ad campaign options to help boost your company’s revenue:
Paid Search
This consists of text ads that appear at the top of SERPs.
Your PPC advertising agency should be skilled at targeting the right keywords to establish your online presence while staying within your budget.
We’re proud of our work with Pension Boost, a premier Sydney-based financial service provider for Aussie seniors. We helped improve the company’s conversion rate by 1225.58% while lowering their cost per conversion by 94.98%.
Display Advertising
This campaign involves placing graphics or text ads on various websites to attract the attention of potential customers.
For example, the Google Display Network (GDN) is an extensive online network that features Google-run advertisements. The GDN places your ads on websites that cater to the same demographic as you.
Social Media Marketing
This form of marketing places your advertisements on social networking sites like Facebook, Twitter, and LinkedIn. While paid search ads appear on search engine results pages (SERPs), social media ads appear in your social media feed.
Remarketing
This advertising strategy tracks people who have visited your site and serves ads to them after they leave your site to bring them back to your site.
You can use Google Remarketing technology to create cost-effective and high-converting campaigns with the help of our research-driven team.
Feel free to get in touch with us or if you like, you will
always be welcome at our office, we love visits!
Find us
Find us
Call
Call1300 891 181
Email
Email
PPC advertising can be the quickest and most cost-effective way to generate a significant ROI.
For example, we’ve delivered significant ROI to our clients using PPC, boosting leads and sales by 83% and slashing acquisition costs by 23%.
Yes! We are one of Google’s highest-level Premier Partners in Australia. This badge recognises our achievements in the following:
PPC is an ad program where advertisers pay a specific fee every time web users click through their ads. Search engine marketing (SEM) is a broad term that covers PPC.
If you need leads and sales immediately, Google ads can help supplement your SEO strategy until your SEO work fully kicks in (SEO can take time, depending on your current online authority and site issues).
Over the last decade, and especially since the COVID-19 pandemic, online search volumes and ads have proven more cost-effective in most cases.
A well-implemented PPC ad campaign can produce controlled and scalable results.
PPC in Australia refers to a pay-per-click advertising program.
Outstanding PPC specialists should know how to detect faint changes in various ad platform algorithms and optimise for those findings to help clients’ ads rank on SERPs at a minimum cost.
On an ongoing basis, they should track, test, and segment to improve results for their clients over time.
(Side note: PPC consultants charge different amounts for their services. That is why we’re big on transparency about where your ad money goes – our fees and your Google media budget are delineated.)
We also don’t ask for additional payments when your click-through rates increase, and your results improve. That’s just us doing our job.
Cost-per-click means the amount you pay each time users click through your ads.
PPC does not work for all businesses. The success of PPC can depend on various factors like the industry, target audience, quality of ads, and landing pages. That said, in most cases, it’s just a case of businesses not finding the right partner with the right connections to Google to make their campaigns work.
SEO and paid advertising can add value to your business goals differently. But we can only advise you once we’ve understood the whole story.
You’ll be able to see if a campaign is working within 1-3 months, depending on how much history, budget, and problems on the site you have.
The best part is that we don’t hold you hostage to lock-in contracts. That’s how confident we are in our ability to deliver results.
We pride ourselves on being pretty upfront. We want to help, but if we believe PPC isn’t right for you—and it isn’t suitable for everyone—we’d rather say no outright than have you spend your money only to discover it isn’t.
Discuss your concerns in a free, no-pressure consultation with a specialist and see if PPC is a good fit for your company.
Please email us at [email protected] or call us at 1300 891 181.
