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Whether you're a local or national business, you've probably had your fair share of digital marketing agencies talking about their SEM service and promising that they can solve all of your marketing, lead and sales problems.

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Business Owners Trust Us to Deliver Results.

Google has been the dominant search engine in Australia, capturing a 94.45% market share in December 2023. In comparison, Bing, the second most-used search platform in the country, only had a 3.89% share.

Whether you’re running a small business or a large corporation, these figures show considerable potential for leads and sales if you can achieve first-page rankings in these search engines.

One way to rank and reach the top is through search engine marketing (SEM).

You may have worked with other digital marketing agencies. Still, they haven’t delivered the SEM results you expected despite the money you spent, and rarely—if at all—do you get the leads and sales you want.

These things can affect your business’ growth and revenue, and you may feel like quitting.

Perhaps you’ve tried SEO (search engine optimisation) and Google Ads for your online marketing campaign. However, you can’t seem to make them work, and you don’t have the time to learn how to use these tools the best way for your business.

Enter Digital Spotlight.

With data gathered from over 2,000 client campaigns, we build a model that can help create the right campaign mix using Google Ads and SEO to optimise your marketing budget and hit your targets.

Rather than pitching, we listen to your needs. As an Australian-based digital marketing company, we can help boost your business through our SEM services that will leave your competition behind.

Benefits of Hiring an SEM Agency

When you want your website to rank high in the search engine results pages (SERPs) through SEO or Google Ads, it makes sense to work with a digital marketing agency experienced in organic and paid traffic.

And when you work with an agency like us, one benefit you’ll get is results.

You already know that you want reliable leads and sales for your business while keeping your acquisition costs low. Most SEM agencies will tell you they can deliver those.

But when you work with us, you’ll get more, like the following:

  • A commitment to learning your business goals and uncovering problems that keep you from achieving those goals
  • High-quality advice tailored to your issues and objectives
  • Examples of other happy clients working with us for 5 or 10 years or more
  • Results driven by the confidence that we can deliver without locking you in a long-term contract
  • Access to a team in Google, dedicated to our agency, that provides exclusive training, non-public data, and new tools to give you an edge over your competitors
  • Collaboration with maths-savvy experts who apply the same advanced statistical analysis methods Google uses
  • Expert advice sought by popular media outlets like BRW (formerly Business Review Weekly), Anthill, and Financial Review

Sky Rocket Your ROI With SEM Services

With our SEM services, you have a great chance of getting your return on investment (ROI). Even better, with a well-thought-out and properly implemented SEM campaign, your numbers might exceed what you expect!

Your target ROI can differ from other businesses, so we tailor-fit our SEM solutions depending on your business goals.

For example, some metrics we use to measure the success of your SEM campaign are as follows:

  • SEO
    • Keyword rankings
    • Organic traffic growth
    • Brand awareness
    • Conversions
  • Paid ads
    • Leads
    • Revenue or purchases
    • Exposure or search impressions

Furthermore, we don’t limit ourselves to ROI to measure success. Improving brand image or opening new business opportunities are excellent indicators, too, alongside getting more conversions without increasing the cost

As you work with us, we’ll monitor and share your campaign’s progress and insights so you’ll know if your marketing plan is on track.

Why SEM or PPC Ads?

Sure, SEM can be a great way to bring in that much-needed revenue, as we just mentioned. But why consider this service? And why get pay-per-click (PPC) ads when you can obtain organic traffic through search engine optimisation (SEO)?

Let’s look at why you should partner with us for SEM services:

SEM (Search Engine Marketing): A Solid Investment

SEM combines paid advertising with SEO techniques to improve your online visibility in search engines. This way, you can promote your products and services through organic search and paid ads.

After all, as long as your business needs marketing and budgets allow, why settle for a single channel when you can get higher ROI from both?

And these channels work, too. With SEM, you can benefit from increased visibility, precise audience targeting, and quick results from paid advertising, allowing you to reach your target customers on top of getting conversions through organic marketing.

SEM Is More Than Just Google

Even if we can get your website to dominate Google, we don’t limit our SEM services to that platform only. Other search engines, such as Microsoft’s Bing, exist where we can also promote your services.

Besides, when Google can no longer give you more after you’ve maximised your marketing campaign, using Bing can be an excellent opportunity to squeeze about 5% to 10% more potential leads.

Growth Hack

Other digital marketing agencies will recommend choosing between SEO or paid advertising. However, we have successful clients that have worked with both, leading to massive growth and results you won’t believe possible.

One of our clients, Twomey Dispute Lawyers, had a 2,450% increase in leads from April 2021 to June 2023, thanks to our SEO Premium package. The firm’s website also gained a jaw-dropping 26,200% increase in the top 10 Google rankings in the same period.

Meanwhile, through Google Ads (formerly Google Adwords), the law firm’s website saw a 272.81% increase in its conversion rate and a reduced cost per conversion by 82.03% from October 2022 to November 2023.

Is SEM a Paid Service?

As we mentioned, SEM doesn’t only consist of SEO but paid services like Google Ads and Bing Ads. In other words, paid services are a part of the SEM strategy.

When we implement these paid advertising services for your SEM campaign, you only pay when online users click or view your ads. These advertisements appear on top of the Google Search rankings, significantly improving your visibility to potential customers.

What Is the Difference Between SEO and SEM?

SEO focuses on boosting your website’s rank in the organic search results. However, this approach can take time to produce the results you want.

With SEM, you can address this limitation by adding paid search ads to your marketing campaign. If you want an investment turnaround with immediate visibility, traffic, and conversions, paid ads such as Google Ads can help deliver quick results.

What Is the Difference Between PPC and SEM?

What makes SEM different from PPC is that SEM isn’t only about paid search advertising. As we’ve said, SEM combines paid ads (PPC) and organic marketing to give you the best of both worlds.

One prominent feature of PPC is that it lets you reach potential customers online by paying to have your ads appear on various platforms. With PPC, you bid on keywords and specify your demographics to reach your target audience.

Is SEM the Same as Google Ads?

Not quite, but Google Ads is a major component of our SEM services. It is the online advertising solution we use to promote your products and services on various Google platforms, such as Google Search, YouTube, and other Google partner websites.

Since Google Ads is a pay-per-click (PPC) service, you only pay when someone clicks on your ad. Google Ads is a cost-effective solution that gives you access to millions of daily search engine users and visitors to the search engine giant’s partner websites.

Search Engine Marketing Services We Offer

We offer tailored solutions, not run-of-the-mill packages containing services you don’t even need. Your business needs can change over time, so we provide the following SEM services that can cater to those needs.

SEO Services

Whether you run a large or small business, there’s bound to be an SEO solution that’s right for your needs and budget. Below are our customised SEO packages and their corresponding number of target keywords:

  • Entry: 3 to 5 keywords
  • Premium: 6 to 10 keywords
  • Corporate: 9 to 15 keywords
  • Corporate Plus: 12 to 20 keywords
  • Tailored Corporate: Customised
  • SEO Enterprise: Customised

Google Partner

What makes us confident in our SEM services is that we’re one of Google’s highest-level Premier Partners, a privilege afforded to only a select few. And we’ve earned the search engine giant’s trust by investing millions of dollars in our clients monthly and growing that investment consistently.

As a Premier Partner, we offer you the following benefits:

  • Direct contact with Google’s top support teams that treat you as a priority client
  • Exclusive access to Google’s non-public data directly from the search engine giant’s servers
  • First access to new features, giving you an edge over your competitors

Digital Marketing

The Sydney Opera House wasn’t built just to host operas. This iconic landmark also lets you attend workshops and watch dance performances, theatre plays, and musical spectacles.

Similarly, we don’t just offer SEM solutions. To fit your business needs, we have various digital marketing services, such as the following:

  • SEO
  • Google Ads
  • Google Remarketing
  • Google Shopping
  • Google Display Network
  • Facebook and Instagram Ads
  • Bing Ads

How Our SEM Agency Can Help Your Business

You’ve learned what SEM is and how hiring an agency specialising in this digital marketing strategy can benefit your business. So, how do we do it? How can Digital Spotlight help you achieve your goals through SEM? Let’s discuss those ways in the following sections.

Trusted SEM Company in Australia


When looking for an Australian
SEM agency, would you prefer one with pushy salespeople selling you products you don’t need or one with a proven record and hundreds of satisfied clients? If you choose the latter, consider Digital Spotlight as the SEM company of your choice.

Why us, you say? Aside from Google trusting us as a high-level Premier Partner, we have the following credentials proving that we’re not just all talk:

  • Over 1,800 businesses on page one of Google’s search results
  • 79% of these clients have over 200 nonbranded keywords ranking on the first page
  • Over $130 million in additional revenue for clients with increased organic rankings
  • Acquisition costs reduced by an average of 23%
  • Leads and sales boosted by 83%
  • Waste cost reduction by around 33%

We Know the SEM-antics


The engineers, statisticians, and computer scientists working on Google’s search engine and other platforms speak in numbers. Thus, what other
SEM agency can work better with them than one that understands their language?

Fortunately, our founders are mathematicians who speak that same language. They use advanced statistical analysis to solve your problems and help turn your marketing campaigns into revenue-generating investments worth your money.

SEM Expertise Like No Other


What makes our
SEM services unique is that our statistical analysis techniques are the same as what Google uses. Because our maths experts use these techniques to find patterns in the data, our team members work differently than other agencies that rely on gut feeling and guesswork.

Open and Honest Communication


Not all companies
will benefit from SEM it would be impossible to say otherwise. That said, we won’t keep your hopes up and lead you on if we know we can’t help. If SEM isn’t a suitable marketing strategy, we’ll tell you immediately.

That’s why we prefer listening to you and giving you a free technical audit than letting you pay for a quick-fix solution that won’t last. We believe it is fair to quote you only after we know your business needs.

ConversionFocused SEM Agency


Are you running an
eCommerce business? If so, you may feel that your online visibility and high search ranking will amount to little if you can’t convert your visitors into paying customers.

We provide conversion tracking for SEM through our Google Ads service. This way, we can capture critical data essential for optimising your marketing campaigns and allowing you to make informed decisions.

Google Ads SEM Experts


With Google having over a billion clients, you might think there’s little chance that the search engine giant will prioritise solving your
SEM-related issues if your website runs into problems.

However, one benefit of working with us, a Google Premier Partner, is our hotline access to some of Google Ads’ best support teams. These guys are one phone call away, ready to prioritise addressing your problems.

Maximising SEM Impact


SEM
can be great if it fits your needs and helps you achieve your target ROI. But what if we can do more and maximise your campaign with numbers you won’t believe are achievable? Here’s how we can help you do it.

Be the Trendsetter

We can help you identify and capitalise on trends as part of your SEM strategy. This way, not only do you help popularise or start a new movement, it can potentially provide a valuable return for your business.

One way to help you set the trend is through keyword research. We determine the keywords best for your business using three factors:

  • Quality: Is your target customer likely to buy your product?
  • Quantity: How many people are searching for your product?
  • Competition: How easy is it for your page to rank?

For instance, you run a wedding planning agency in Melbourne and notice a growing trend in drone photography for such events. We can start targeting phrases like “drone photography wedding Melbourne,” which can help lead your customers to a relevant product page.

Til Day Do Us Part

You may or may not know this, but you can schedule when you want your Google Ads to appear before your target audience. But without sufficient data, you may find it challenging to determine what time of day is profitable or costs less to show those ads.

With our ad schedule optimisation, we can help you get the most out of your ad budget by determining which days or segments per day to place your ads.

For example, we might discover that your ads perform well on Wednesdays and Thursdays, with more conversions and the lowest cost per conversion.

Be Free From Frauds

We make no promises, and we don’t engage in unethical practices that will cause your website to get penalised by Google. Instead, we let our years of experience helping hundreds of businesses become profitable speak for what we can achieve for you.

Other agencies and project managers could make promises and guarantees that sound too good to be true. They might get you a top spot on the search results temporarily. However, you can get in trouble with Google if they resort to black hat techniques or fraudulent marketing practices.

Your website may drop in rank or get wiped off from the search results entirely. To avoid this, work with a trusted agency like us that uses a scientific and evidence-based approach to deliver the results.

Our Process

After you sign up for our SEM services, particularly Google Ads and SEO, this is our game plan:

Google Ads

  1. Update the client distribution sheets and set up the paid client folders
  2. Create a new Google Ads account or request access if you have an existing account
  3. Check the filled-out questionnaire given to new clients like you
  4. Consult our account director to update your business target and objectives
  5. Check the payment method or billing information setup
  6. Set up conversion tracking
  7. Finish the Google Ads campaign setup

SEO

  1. Check if your website has the correct uniform resource locator (URL) or if it redirects to other sites or pages
  2. Send you the SEO questionnaire or follow up with you
  3. Gather data from Semrush, Ahrefs, Google SERP, and your website and social media accounts
  4. Set up the project task for your business
  5. Email your startup information, such as the following:
  • Google Tag Manager
  • Google Analytics
  • Google Search Console
  • Google Business Profile
  1. Create your keyword rankings sheet and proceed with the keyword research
  2. Email you an initial report to set a ranking baseline
  3. Send a preliminary SEO technical audit report on or before your anniversary month working with Digital Spotlight
  4. Send you an account summary report monthly
  5. Add new keywords continuously to ensure your website ranks for additional relevant keywords

Do you want to book a free consultation with our experts? Have questions about how our SEM process can help your business? If you have such concerns, email [email protected] or call our phone number at 1300 891 181.

95.67%

Client-retention rate

x5.5

Average client ROAS

2,103+

Number of client campaigns we’ve worked on

FAQs

Is Facebook Marketing considered SEM?

Our Facebook and Instagram Ads fall under social media marketing (SMM) as they utilise these platforms to engage your target customers and build brand awareness.

SMM is different from SEM, which relies on search engines like Google to enhance your online visibility. However, both provide opportunities to drive potential customers to your site and broaden your brand’s online reach.

Can social media work with SEM?

Depending on your business goals and budget, you can use SEM while advertising your services on social media through SMM.

With SEM, we can help market your business online using SEO, Google Ads, and Microsoft Ads. Meanwhile, SMM lets you market through Facebook and Instagram.

Still trying to decide on what works best for you? Call us for a no-obligation consultation, and we’ll present a solution based on your needs without the sales pitch.

Let’s Get In Touch

Feel free to get in touch with us or if you like, you will always be welcome at our office, we love visits!

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Suite 2, Level 18, 45 Clarence St.
Sydney NSW 2000, Australia

Newcastle

Suite 1, 24 Alma Rd,
New Lambton NSW 2305, Australia

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1300 891 181

Contact Us

LOCATION
Sydney

Suite 2, Level 18, 45 Clarence St.
Sydney NSW 2000, Australia
Newcastle

Suite 1, 24 Alma Rd,
New Lambton NSW 2305, Australia

PHONE NUMBER
1300 891 181| 0435 938 820|

  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
    It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

    Iris Lever , CMO at PropertyMe
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    Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management
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    Director , Eastside Speech Solutions
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    Philip K. Bonser , Goulburn Offroad Carts
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    Tim Lassig , Director Hospitality Fitout Specialists
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    Martin Roschach , Director Reach for Life Health
  • Working with Blake and Digital Spotlight has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

    Sean Hearsee , Managing Director Sage Painting
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