Enter Digital Spotlight.
With data gathered from over 2,000 client campaigns, we build a model that can help create the right campaign mix using Google Ads and SEO to optimise your marketing budget and hit your targets.
Rather than pitching, we listen to your needs. As an Australian-based digital marketing company, we can help boost your business through our SEM services that will leave your competition behind.
Benefits of Hiring an SEM Agency
When you want your website to rank high in the search engine results pages (SERPs) through SEO or Google Ads, it makes sense to work with a digital marketing agency experienced in organic and paid traffic.
And when you work with an agency like us, one benefit you’ll get is results.
You already know that you want reliable leads and sales for your business while keeping your acquisition costs low. Most SEM agencies will tell you they can deliver those.
But when you work with us, you’ll get more, like the following:
- A commitment to learning your business goals and uncovering problems that keep you from achieving those goals
- High-quality advice tailored to your issues and objectives
- Examples of other happy clients working with us for 5 or 10 years or more
- Results driven by the confidence that we can deliver without locking you in a long-term contract
- Access to a team in Google, dedicated to our agency, that provides exclusive training, non-public data, and new tools to give you an edge over your competitors
- Collaboration with maths-savvy experts who apply the same advanced statistical analysis methods Google uses
- Expert advice sought by popular media outlets like BRW (formerly Business Review Weekly), Anthill, and Financial Review
Sky Rocket Your ROI With SEM Services
With our SEM services, you have a great chance of getting your return on investment (ROI). Even better, with a well-thought-out and properly implemented SEM campaign, your numbers might exceed what you expect!
Your target ROI can differ from other businesses, so we tailor-fit our SEM solutions depending on your business goals.
For example, some metrics we use to measure the success of your SEM campaign are as follows:
- SEO
- Keyword rankings
- Organic traffic growth
- Brand awareness
- Conversions
- Paid ads
- Leads
- Revenue or purchases
- Exposure or search impressions
Furthermore, we don’t limit ourselves to ROI to measure success. Improving brand image or opening new business opportunities are excellent indicators, too, alongside getting more conversions without increasing the cost.
As you work with us, we’ll monitor and share your campaign’s progress and insights so you’ll know if your marketing plan is on track.
Why SEM or PPC Ads?
Sure, SEM can be a great way to bring in that much-needed revenue, as we just mentioned. But why consider this service? And why get pay-per-click (PPC) ads when you can obtain organic traffic through search engine optimisation (SEO)?
Let’s look at why you should partner with us for SEM services:
SEM (Search Engine Marketing): A Solid Investment
SEM combines paid advertising with SEO techniques to improve your online visibility in search engines. This way, you can promote your products and services through organic search and paid ads.
After all, as long as your business needs marketing and budgets allow, why settle for a single channel when you can get higher ROI from both?
And these channels work, too. With SEM, you can benefit from increased visibility, precise audience targeting, and quick results from paid advertising, allowing you to reach your target customers on top of getting conversions through organic marketing.
SEM Is More Than Just Google
Even if we can get your website to dominate Google, we don’t limit our SEM services to that platform only. Other search engines, such as Microsoft’s Bing, exist where we can also promote your services.
Besides, when Google can no longer give you more after you’ve maximised your marketing campaign, using Bing can be an excellent opportunity to squeeze about 5% to 10% more potential leads.
Growth Hack
Other digital marketing agencies will recommend choosing between SEO or paid advertising. However, we have successful clients that have worked with both, leading to massive growth and results you won’t believe possible.
One of our clients, Twomey Dispute Lawyers, had a 2,450% increase in leads from April 2021 to June 2023, thanks to our SEO Premium package. The firm’s website also gained a jaw-dropping 26,200% increase in the top 10 Google rankings in the same period.
Meanwhile, through Google Ads (formerly Google Adwords), the law firm’s website saw a 272.81% increase in its conversion rate and a reduced cost per conversion by 82.03% from October 2022 to November 2023.
Is SEM a Paid Service?
As we mentioned, SEM doesn’t only consist of SEO but paid services like Google Ads and Bing Ads. In other words, paid services are a part of the SEM strategy.
When we implement these paid advertising services for your SEM campaign, you only pay when online users click or view your ads. These advertisements appear on top of the Google Search rankings, significantly improving your visibility to potential customers.
What Is the Difference Between SEO and SEM?
SEO focuses on boosting your website’s rank in the organic search results. However, this approach can take time to produce the results you want.
With SEM, you can address this limitation by adding paid search ads to your marketing campaign. If you want an investment turnaround with immediate visibility, traffic, and conversions, paid ads such as Google Ads can help deliver quick results.
What Is the Difference Between PPC and SEM?
What makes SEM different from PPC is that SEM isn’t only about paid search advertising. As we’ve said, SEM combines paid ads (PPC) and organic marketing to give you the best of both worlds.
One prominent feature of PPC is that it lets you reach potential customers online by paying to have your ads appear on various platforms. With PPC, you bid on keywords and specify your demographics to reach your target audience.
Is SEM the Same as Google Ads?
Not quite, but Google Ads is a major component of our SEM services. It is the online advertising solution we use to promote your products and services on various Google platforms, such as Google Search, YouTube, and other Google partner websites.
Since Google Ads is a pay-per-click (PPC) service, you only pay when someone clicks on your ad. Google Ads is a cost-effective solution that gives you access to millions of daily search engine users and visitors to the search engine giant’s partner websites.
Search Engine Marketing Services We Offer
We offer tailored solutions, not run-of-the-mill packages containing services you don’t even need. Your business needs can change over time, so we provide the following SEM services that can cater to those needs.
SEO Services
Whether you run a large or small business, there’s bound to be an SEO solution that’s right for your needs and budget. Below are our customised SEO packages and their corresponding number of target keywords:
- Entry: 3 to 5 keywords
- Premium: 6 to 10 keywords
- Corporate: 9 to 15 keywords
- Corporate Plus: 12 to 20 keywords
- Tailored Corporate: Customised
- SEO Enterprise: Customised
Google Partner
What makes us confident in our SEM services is that we’re one of Google’s highest-level Premier Partners, a privilege afforded to only a select few. And we’ve earned the search engine giant’s trust by investing millions of dollars in our clients monthly and growing that investment consistently.
As a Premier Partner, we offer you the following benefits:
- Direct contact with Google’s top support teams that treat you as a priority client
- Exclusive access to Google’s non-public data directly from the search engine giant’s servers
- First access to new features, giving you an edge over your competitors
Digital Marketing
The Sydney Opera House wasn’t built just to host operas. This iconic landmark also lets you attend workshops and watch dance performances, theatre plays, and musical spectacles.
Similarly, we don’t just offer SEM solutions. To fit your business needs, we have various digital marketing services, such as the following:
- SEO
- Google Ads
- Google Remarketing
- Google Shopping
- Google Display Network
- Facebook and Instagram Ads
- Bing Ads