Google Display Network - Digital Spotlight

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Millions of potential customers could use your product or service, but if they aren’t searching for it, Google Search Ads won’t reach them. What if there was a way to reach this group of customers anyway at an incredibly low cost per click?

There’s an answer and Google has it, but there’s a catch.

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The answer: The Google Display Network (GDN)

Google ads don’t just appear on Google.com. The Google Display Network is the world’s largest advertising network and is a collection of websites that feature ads managed by Google. No one outside Google’s headquarters knows precisely how many websites are in the GDN. What we know is that the network is unimaginably vast. Big enough to reach 90% of everyone using the internet, which means…

You can reach at least 90% of your customers via the Google Display Network.

Multi-Format

Ads on the GDN can be text or attention-grabbing images, videos or animations.

Wide-Ranging Sites

Match your product with groups of sites aimed at your customers. Selling cars? Advertise on websites read by car buyers or commuters. Selling business software? Advertise in business publications.

Profile Your Customers

Display ads only to customers who match your target profile, refined by gender, age, geography and even by whether they’ve visited your website before.

The catch

It’s famously easy to search Google. A simple one-line box; a couple of taps on your keyboard. Google advertising looks similarly easy. Type in your budget, flip a couple of sliders and press go.

In five minutes with the Google Display Network, you can have a live campaign spread over millions of websites covering 90% of the internet. But watch out. With the potential to reach millions of people an hour, a single mistake in targeting could see your daily budget swallowed before you’ve walked away from the computer.

The Secret Weapon

Google’s engineers build and manage the Google Display network. This might explain why their idea of simple is not most people’s idea of simple. It’s why the same advertising products that build empires for the businesses that know how to use them can also leave others scratching their heads wondering where their budget went.
Business owners and marketers need their own engineer on their side, someone who speaks the same language as Google and who understands your business, your product and your goals. You need a person who can take your objectives and translate them into the only language Google engineers really speak: maths.

Book a FREE no-pitch consultation

Our Google-Trained
Mathematicians
Will Tune Your Campaign

There are three things you need for Google to recognise you as one of their highest level Premier Partners. It’s the highest recognition Google can give, so the bar is set high. You have to have Google-certified staff managing millions of dollars in monthly ad spend for a fast-growing client base with the highest retention rate.

Our status as one of Google’s highest level Premier partners directly benefits our clients. We get early access to beta features, so our clients are getting the edge before their competitors even know the feature exists. And we have a direct line to our own Google appointed support team to troubleshoot any issues our clients’ experience.
It helps to be expert in the same sort of maths used by Google’s engineers. They model data. So do we. They test. We test. It’s what maths experts do. And it’s why…

… Nobody understands Google the way we do.

Grab Customers Before Your Competitors Even Know They’re Looking

It costs much less per click to advertise on the Google Display Network than Google Ads. And where Google Ads reaches only people looking for a solution, the GDN reaches almost everyone searching for an answer.

You can pull those leads into your sales funnel before your competitors know they might be looking.

Research-Based Advertising

The Google Display Network reaches a potentially budget-blowing 90% of web users. We know precisely how to fine-slice that audience to your target audience.

We analyse your potential customers, painting a detailed portrait of who they are, what sites the visit, especially the ones where they’re most likely to click on your ads. Only then do we launch your campaign, but we never stop refining. You’ll see your conversion rates climb until there’s nowhere else for them to go.

Ceaseless Testing

We gather all the information from what your customers respond to then build even more tests. We review what ad formats they respond to and what messages. We look for whether different combinations work on different types of site or device. It’s exhaustive testing, the sort of thing mathematicians like us excel at.

Like every aspect of Google’s advertising empire, the winning combination the one where marketing meets math. So what could make more sense than putting an agency run by mathematicians on your side?

Deep Focus

Anyone who has tried the Google Display Network for themselves or relied on amateur help knows you can dip your toe in and lose your foot. But approached with mathematical precision, the Google Display Network can produce a steady flow of leads at the lowest costs per click.

Why 1,812 Clients Have Trusted Us With Their Campaigns

Total Transparency

You pay Google directly, so you know exactly how much is going on displaying your ads.

Your Own Your Account

If you don't already have an Google Ads account, we'll set one up for you. You'll be the account owner; we'll be the account manager. You'll be able to see exactly how much we're doing (using Google Ads' activity log) and you can take over the account any time.

No Lock-Ins

You'll stay with us because we're delivering results, not because we locked you in.

Set Fee

We'll quote you a single fee, so you know exactly what you'll be paying. And the fee doesn't go up just because your clicks do. That's just us doing our job. ( If you have an enterprise-sized budget requiring a bespoke solution and a dedicated team, there will be a scalable fee structure.)

Book a FREE no-pitch consultation

Book A Consultation With An Expert. No Sales Pitch. Guaranteed.

We work only for clients we know we can get a serious ROI for. That's why we don't sell, we listen, and we talk about what's realistic.

If you want to talk to an expert about Google platforms, book in for a free no-pitch consultation to see why our clients don’t look back.

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