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Your Approach
SEO largely depends on your data
research approach.
Most people think SEO is all about art or luck, but it’s not; it’s a numbers game. To play it smart, you need experienced maths pros in your corner.
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SEO Agency in Newcastle
We are a digital agency specialising in search engine optimisation (SEO), with an office in Newcastle and are here to tailor your search goals that make sense to your business
“Unbeatable results and customer service. I have a social media agency and I have used Digital Spotlight for over 10 clients and they have all had exceptional results for SEO and Google Ads…”
Daniel Hersee | Black Lion Digital Pty Ltd
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Newcastle Businesses That Trust Us
Below are just a few established Newcastle businesses that we've helped generate leads through Google Ads and SEO
CST Tax
International Tax Specialist
Sage Painting
Newcastle's Premier Painting Company
Tozer Air Conditioning
Newcastle's Air Conditioning Experts for Over 30 years
Backspace Living
Local, Trusted, Designer and Luxury Granny Flat BuilderAs seen on
The question is: can SEO as a digital marketing strategy measure up to the hype?
As a marketing agency that has been doing this for over 14 years for over 1,812 international businesses in 355 niches, we know that SEO, if done correctly, can pay off profitably and on an ongoing basis.
The Secret Behind Successful SEO Campaign
The secret behind a successful SEO campaign isn’t based on magic (as most agencies want you to believe).
SEO operates on logical rules based on maths and data, which means you can test your SEO agency’s competence by how much it knows its maths.
Mathematicians, not mavens, are the secret to helping you win first-page rankings on Google’s search engine results pages (SERPs).
The founders of Digital Spotlight are advanced mathematicians who speak the language of Google’s engineers: maths. Our agency uses data-driven and research-oriented strategies to improve clients’ digital marketing and advertising campaigns.
With offices in New Lambton, we specialise in SEO services for Newcastle-based industries and have obtained pretty impressive results for businesses like SAGE Painting (professional commercial painters, house painters, and decorators that service the Newcastle and Lake Macquarie locations).
Whether you’re a local eCommerce start-up seeking to lock out your competition in Newcastle or a small business aiming to be a household name in Australia, our maths-based and ROI-centred marketing style can help you achieve your company goals.
What Is Search Engine Optimisation?
We can overwhelm you with hundreds of terms and their meaning like DA, DR, domain authority, title tags, H-tags, meta descriptions, Canonical pages, 404’s, and redirect hops to make you think we’re smart and know SEO inside and out.
But we’re not going to do that.
While we know SEO inside out (we have been doing this for over 14 years!), we also know that using shoptalk when explaining what it is and how it works is unnecessary.
Let’s ditch the SEO jargon and talk about search engine optimisation, shall we?
SEO boosts a website’s organic (non-paid) ranking in search engine results pages (SERPs).
But SEO is more challenging than some SEO companies would like you to think. There’s more to it than just flinging keywords around and begging for links so you can rank higher in organic searches, hoping for increased website traffic.
For us, SEO requires careful examination of Google engineers’ work to pin down a critical algorithm change and leverage that discovery to solidify marketing efforts.
SEO strategies are based on observed patterns, guidelines provided by Google, and industry knowledge.
Why Should You Invest in SEO Services?
Do a quick Google search to find Newcastle-based businesses similar to yours.
Then, ask yourself, “What’s my edge?” “Why would potential customers choose my products or services over my competitors?”
Is it your lower pricing? Your extremely user-friendly web design? You may think high-quality web content is enough to get those prospects to contact you.
While these factors may help build your brand, none of it will matter if people don’t have the slightest idea your business exists.
Why are SEO services worth your time and money? Two words: visibility and authority.
How Valuable Is SEO for Your Business?
SEO doesn’t only place your company in the purview of possible buyers. If done correctly, it can also spotlight your offerings, establishing your brand as an authority in your particular niche.
Check out what Sean Hersee, the founder and managing director of Newcastle’s foremost painting company, SAGE Painting, says after partnering with us:
“Working with the DS team has been great. [They] took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach.”
What Does SEO Do for Your Business?
Doing SEO is playing to win the medium to the long game. If you work with people who know how to play the cards right, there’s a good chance you’ll start to see compounded returns with marginally lower marketing costs.
For example, our technical audits and comprehensive solutions have helped CommunicateSpeech.com.au, a top-notch speech therapy service provider assisting clients in Newcastle and Sydney, improve its leads by 66%.
Still, any SEO agency that guarantees you a #1 website ranking on Google’s SERP is lying or using phony tactics to lock you in with them long enough to get paid. They’ll disappear when Google penalises you by removing you from search completely.
At Digital Spotlight, we don’t make grand promises. We guarantee this: our metrics-oriented approach and in-depth technical know-how will inform you where the greatest opportunities for your business lie. We don’t believe in guesswork.
Everything we do and recommend will be customised around your current situation, budget and opportunity. We don’t do what most agencies do – put you in a cookie-cutter SEO process and hope for the best.
How SEO Can Add Value to Your Business
SEO is not a one-size-fits-all solution; its value depends on your marketing context. Getting (and keeping) strong organic rankings is the lifeblood for some of our clients (which is why we avoid dodgy tactics that attract Google penalties).
High search engine rankings for other clients are a great supplement to boost sales further.
How Does SEO Work?
Every year, Google makes thousands of adjustments to its algorithm. These secret, often abrupt, changes determine how well your website matches search terms and where you should rank for each term in Google.
Some of those updates in Google’s algorithm were significant and have destroyed once-dominant websites.
Now the best SEO tacticians can root out the tiniest anomalies, signalling a real change in Google’s algorithm.
Read moreHow Do You Do SEO For a Website?
The process of reverse engineering Google’s top-tier engineers is critical to our SEO strategy. That’s why our SEO specialists dedicate enormous time to studying the Google machine like an Enigma code. We are not just talking the talk. We’re walking the walk and doing it every single day.
Why Would Your Business Do SEO?
Even the slightest adjustments to your SEO can make a huge difference in how your website performs in search engine results.
It’s the difference between being invisible to your target market and being front and centre when they’re searching for your products and services.
SEO: What Is the Difference Between Organic and Paid?
Paid
Paid advertising systems, such as Google Ads (formerly known as Google Adwords), focus on displaying paid advertisements on SERPs.
Organic
Meanwhile, SEO services drive organic traffic to your website.
Mixing paid and organic marketing can be a powerful strategy to increase your return on investment (ROI)—that’s if you have maths experts in your corner who can adopt various technical solutions to meet your marketing objectives.
SEO Content: How Do I Do It Well? How Do I Know if I’ve Done It Wrong?
You know you have well-made SEO content when it’s based on research and data.
Google acts like a “Big Brother” of website content; it watches over every word you publish online and figures out how trustworthy and authoritative your content is compared to your competitors.
This way, Google determines if you’re a legitimate and relevant source of information for users.
Forget winning SEO campaigns if your strategy is jamming keywords into new content. Google’s fast-evolving algorithm can filter out link-bait blog posts and non-sensical web copy.
How do you not get on the wrong side of Google? Simple.
Recognise what their top-notch engineers are saying. Listen closely to their updates and recommendations.
You can do that by working with mathematicians who understand Google-talk (maths) and know how to translate it to meet your marketing goals. If it sounds like an impossible task to you, we understand.
Our Chief Innovation Officer, Anish, knows what it takes to win in the most demanding SEO niches.
How Do You Approach SEO for a Website?
A viable SEO approach requires reverse-engineering the work of first-rate engineers at Google. Here’s how we continually get positive and consistent results for our clients:
Our full-time researcher spearheads our process by unravelling a clue to a real algorithm change and examining clients’ campaigns against our fail-safe dataset (vs. reading an unproven forum or Reddit thread and using your site as a test case).
Once we’ve got a clue, we gather our team of specialists to undertake tests until we’ve singled out the change.
If the change is consequential, we begin refining our campaigns to capitalise on the boost.
We don’t stop optimising just because we’ve ranked you for some keywords. Our keyword research and ranking changes never stop.
Why SEO Is One of the Best Marketing Strategies
You might be thinking, “SEO sounds like a lot of work. Can’t I just pay for Google Ads?”
Google Ads picks up only 30% of searchers online.
Seventy per cent skip the ads to click on an organic (non-paid) result. Most of that 70% click through one of the top three results.
That means the top three organically ranked web pages get two-thirds of the searches online.
There’s no better way to establish your brand online than getting Google to think you’re one of the best answers to users’ search queries.
ROI Obsession
We’re obsessed with numbers, which means we’ve always got our eyes on measurable returns. This marketing approach has allowed us to get higher organic rankings for many Newcastle-based businesses.
No Lock-In Contracts
We also don’t do lock-in contracts.
Our partnership will be based on month-to-month agreements. If we don’t get you results, you’re free to leave.
Our business model and growth depend on our clients retaining us, month to month, even though they are free to walk away anytime.
The Key Benefits of SEO
There are many ways SEO can benefit your business. Here are the main ones:
- Organic halo: When Google puts you forward as the best answer to a query, people inevitably believe you’re the top brand.
- Lock out the competition: If you can keep your rivals off top organic search results, your customers may never know about them.
- Win today’s toughest niches with a lower budget: Done correctly, SEO can cement your brand authority in the most challenging industries while your competitors are left spending significantly more on paid ads to get noticed.
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Why You Need an SEO Consultant
Sure, you can try doing SEO yourself. Many SEO and content marketing “gurus” out there claim that you can DIY your way to Google’s top results. Just buy their seminars or their course, they say.
However, the race toward Google’s highest organic ranking position involves constantly overcoming complex algorithmic hurdles. It requires constant tracking and testing to stay ahead of the game.
That’s why our SEO specialists dedicate enormous time to analysing how the Google algorithm works to boost our clients’ campaigns. As search specialists, it’s what we do, day in and day out.
- Put Your Business on the Map
An excellent SEO management service can help improve your local presence (Google My Business). Consequently, with real-time SEO insights, you can increase your organic ranking, traffic, and sales. - Enhance the User Experience
Real SEO experts match keyword intent to content while performing technical audits to ensure Google has little trouble indexing and rewarding optimisation efforts.
This way, they can improve your site’s relevance and user experience. - Improve Conversion Rates
Competent SEO managers can use Google’s algorithm to earn you a constant stream of qualified leads, improving your conversion rates and revenue. - Get a Higher Return on Investment
We only take on clients if we’re confident we can help them generate a significant ROI. That’s why you won’t be talking to pushy salespeople when you approach us. We don’t sell. We listen. We sit down with you and come up with solutions that make sense. - SEO Helps With Public Relations (PR)
By optimising your website and digital content for search engines, you can improve your site’s visibility and online exposure, making it more likely for people to find and engage with your message. - SEO Builds Brand Integrity
Gaining the top spot on Google’s organic search results gives potential customers the impression that your brand is well-thought-of and trustworthy.
Let’s Get In Touch
Feel free to get in touch with us or if you like, you will always be welcome at our office, we love visits!
Asia Pacific - Contact
Find us
Find us
Sydney
Suite 1B, Level 16 56 Pitt Street Sydney NSW 2000, Australia
Newcastle
Suite 1, 28 Donald St, Hamilton NSW 2303, Australia
Call
Call
1300 891 181
Email
Email
What Do SEO Consultants Do?
Here are some services you can expect from our SEO team:
Technical SEO
SEO Audit
On-Page SEO
Local SEO
Backlinks/Link Building (Off-Page SEO)
Content Strategy
Google Analytics
Newcastle SEO Services
Keyword research & strategy
On-page SEO
Link building
Local SEO
Content writing
Technical SEO
What Is the Key to Forming a Well-Rounded SEO Strategy?
We’re all about the numbers at Digital Spotlight. And when we say numbers, we’re talking about real-world, measurable results.
This SEO approach has allowed us to boost the organic search rankings for many Australian-based businesses. We’re maths-adept people, and when it comes to marketing, we’re all about demonstrable results.
What Do Your SEO Services Involve?
If you want to dominate your niche, consider a well-rounded SEO strategy that involves the following:
- Deep keyword research to identify the total addressable search market of your industry
- Technical audits and actions summary to clear blocks for Google to index and update any work done on the site
- A data-driven content strategy
- Well-researched content briefs
- Strategic, highly authoritative and relevant links
What Does On-Page SEO Involve?
On-page SEO services involve a deep analysis of your website to uncover penalties and other technical elements that may hold your site back from ranking better.
What Does Off-Page SEO Mean?
Off-page SEO is all about getting the word out about your brand and building up its “street cred” outside of your little corner of the Internet.
Why Are Backlinks Important?
When you’re building links the smart way, you’re establishing your domain authority in specific niches.
Find Us
Newcastle
Suite 1, 28 Donald St,
Hamilton NSW
2303, Australia
Suite 1, 28 Donald St,
Hamilton NSW
2303, Australia
FAQ
What is the value of doing digital marketing?
The world of digital and social media marketing is a rapidly evolving industry, and the COVID-19 pandemic has only made its importance to business growth even more evident.
Even Newcastle’s city council recognises that adopting digital marketing tactics is vital in engaging their target demographic.
The problem is that nearly every SEO, Google Ads, Facebook Ad, and Bing advertising company will keep guaranteeing you a boost in your marketing efforts using techniques that are, at best, unreliable and negatively affect your website and your business brand.
Today’s competition demands far more than stylish web design or pages stuffed with keywords. It would help if you had a marketing game plan that understands and capitalises on digital data patterns. Digital Spotlight can help you with that.
How much does SEO cost in Newcastle?
Newcastle SEO agencies offer SEO packages at different rates.
You’re in total control of your marketing budget at Digital Spotlight because we don’t lock you in with a contract.
Will SEO work for my Newcastle business?
SEO isn’t for everyone, and its value differs depending on your business segment and goals.
Any business, regardless of location, must learn how to choose or vet a reliable SEO agency and see the true potential of what SEO could do/mean for their business.
With Digital Spotlight’s more than 1,812 international businesses in 355 niches, we can help your Newcastle business grow.
Can’t I do my SEO?
Yes, you can do SEO by yourself. But, frankly speaking, given the increasing sophistication of Google’s algorithm, doing so is like gambling your hard-earned money on a bet you’re unlikely to win.
You’ll most likely compete with those who hire guys like us.
We use a detailed and reliable optimisation process (a product of investing millions of dollars for 1,812 clients across 355 niches over 14 years) which gives our clients an advanced and reliable system for gaining & keeping first-page organic rankings.
Is SEO for Newcastle service businesses competitive?
Most online searchers’ experiences begin with a search on Google and Bing. As of July 2022, Google has a 93.12% share of the Australian search market.
With a growing population currently at 277,105 and thousands of local businesses competing for the top spot on Google’s SERP, Newcastle-based businesses will gain an edge in gaining customers.
What is the secret to SEO success?
The secret behind a successful SEO campaign is based on something other than magic or luck (as most agencies want you to believe).
SEO operates on logical rules based on maths and data, which means you can test your SEO agency’s competence by how much it knows its maths.
Mathematicians, not mavens, are the secret to helping you win first-page rankings on Google’s search engine results pages (SERPs).
With offices in New Lambton, Digital Spotlight specialises in SEO services for Newcastle-based industries. We’ve obtained impressive results for businesses like SAGE Painting (professional commercial painters, house painters, and decorators that service the Newcastle and Lake Macquarie locations).
We offer a no-strings-attached preliminary SEO tech audit to help you precisely determine what is holding your results back today (we can do this with public access to your site).
Book a pitch-free consultation with one of our experts. You can email us at [email protected] or call us at 1300 891 181.
You can also visit us at 24 Alma Road, New Lambton, New South Wales (NSW) 2305, Australia, and discuss your campaign.
