Why Digital Spotlight? - Digital Spotlight

Here’s what you already know:

1. You want a reliable flow of leads & sales

2. You want those leads & sales at the lowest possible cost of acquisition

3. You want an agency to take ownership of their role and do their job properly so you can focus on yours

4. Every single agency tells you they will definitely deliver on all 3 points

5. You know most agencies you speak to will probably fall at 2 of three if not all 3

Here are 7 tests you can use on any agency
(including your current one)
to evaluate how well they may be able to do for your business):

1. Total Commitment To Understanding What You’re Trying To Achieve

When you first speak to an agency, are they more interested in talking about themselves, or are they more focused on learning about your current problems and what you’re trying to achieve? Are they asking detailed questions about your current situation, your current problems, and the results that would make a difference to your business? Have they been able to uncover problems (that can be independently verified) that you may have not even been aware of? You’ll know you’re talking to the right agency when they’re talking more about you than they are about themselves.

2. Quality, Tailored Advice

You’re entitled to know whether an agency knows what it’s talking about before it takes your money. Ask for their input on your current strategy, and how they would tailor a solution differently to address your unique problems and goals better (If they don’t pass test 1, they’ll fail here before they can start)

3. Happy Clients

Top agencies can give examples of clients that are currently very happy. They can also give examples of clients that have been with them for 5 and 10+ years.

4. Confidence

Agencies confident in their ability to deliver excellent results don’t need to lock their clients into long term contracts. They are confident in their service, results and communication and are happy to allow clients to leave whenever they are not happy.

5. Certifications & Dedicated Access To Their Own Team in Google

Running paid ads with an agency? What certifications and level of access to insiders do they have in the platforms you’re planning to spend thousands with? Top paid agencies are given their own internal agency team. As an example, we have been assigned our own Google agency team that invites us to exclusive training, provides us with non-public competitor data, and gives us access to new products that can give our clients an edge before they are released to the public.

6. They Offer Something Unique

There has to be a reason to choose one agency over another. The reason to choose us is our application of the same advanced statistical analysis that Google and Facebook use. That’s what you get when you work with an agency founded by mathematicians expert in finding patterns in data. It’s the difference between working with someone following a gut feeling and someone with a GPS.

7. Sought-After Advice

We’ve been asked for our expertise multiple times by BRW, the Financial Review, and Anthill, among others. We also currently advise in-house teams of multi-billion dollar organisations in search patterns and work with startups on search idea validation.

One word.

That’s a 7-step test that any agency you’re considering should pass with flying colours. However, we can give you a single word that will convince you to call us for a free conversation about your campaigns.

It’s not “guarantee”. (The eighth test of an agency is that it doesn’t offer you guarantees. There are too many variables for a guarantee to have any meaning.)

The one-word reason for using Digital Spotlight is “results”. The results our clients enjoy are why you should work with us, too. Call us, and we’ll show you how we’re different before we ask you to invest a dollar.

Let us show you how.

Talk to us about the results we could get for you

Talk to an expert with our no-pitch promise

We take on clients only when we know we can get results for them. That's why no one listens more carefully than we do in those first conversations. We don't pitch; we learn, we advise, and we demonstrate exactly how we're different.

If you would like to talk to an expert about your best approach to SEO, Google Ads, Instagram/Facebook or Bing advertising, we'd love to hear from you. It won't cost you a thing, but it could unlock results your competitors won't be able to understand.

Contact us today for a no-pitch consult

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You know what you want: the highest possible flow of qualified leads at the best possible cost of acquisition. The problem is that every SEO, Google Ads, Instagram, Facebook, and Bing advertising agency tells you that’s exactly what they’ll do for you.

Here’s what you already know:

Here are 7 tests you can use on any agency (including your current one) to evaluate how well they may be able to do for your business):

1. Total Commitment To Understanding What You’re Trying To Achieve

2. Quality, Tailored Advice

3. Happy Clients

4. Confidence

5. Certifications & Dedicated Access To Their Own Team in Google

6. They Offer Something Unique

7. Sought-After Advice

One word.

Let us show you how.

Talk to an expert with our no-pitch promise

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Iris Lever , CMO at PropertyMe

Joseph Khoury , Tree and Garden Solutions

Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management

Yuri Marshall , Visaone

Director , Eastside Speech Solutions

Philip K. Bonser , Goulburn Offroad Carts

Sophie Sutjiadi , Grace Hotel

Tim Lassig , Director Hospitality Fitout Specialists

Martin Roschach , Director Reach for Life Health

Sean Hearsee , Managing Director Sage Painting

Jordi Twomey , Twomey Dispute Lawyers

Managing Director , Avlaw Aviation Consulting

Contact us today
for a no-pitch consult

Here are 7 tests you can use on any agency
(including your current one)
to evaluate how well they may be able to do for your business):