Instagram & Facebook Advertising: A Game Played By Rules That Change Every Day

If You Want To Win, You Have To Be Able To Keep Up

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Surely, you’d have to be crazy to agree to pay to play a game where the competition is cutthroat, and the referee changes the rules every day. So why do millions of advertisers agree to do just that every time they launch a Facebook and/or Instagram advertising campaign? Because the potential rewards are enormous.

In a game with shifting conditions and ruthless opposition, it helps to have a secret weapon. And what could be better than teammates who speak the same language as the people who make the rules?

That’s us.

Book a FREE no-pitch consultation

Want To Double Your Best Customers?

Instagram & Facebook gives us the technology to “clone” your most valuable customers. Instagram & Facebook will analyse your customer database to find Instagram & Facebook users with the demographics and behaviours. Unlike your existing customers, they don’t know you but they will after we run highly-targeted campaigns to turn these customer “doubles” into sales.

We prefer Leads & Sales over likes and engagement

If likes and engagement with your Instagram & Facebook campaigns are a vital part of your marketing goals, we can deliver those for you. However, our real strength is in building your business with a stream of qualified leads & sales.

Even clients who think they’ve seen it all with Instagram & Facebook are amazed by what we can do for their return on investment.

Keep Them Coming Back For More

It’s easy to get distracted searching the web. You’re looking for something; you get interrupted then you can’t remember how to find your way back to that site that had just what you needed. That site could be yours, so how do you make sure your visitors can always find their way back? Instagram & Facebook retargeting.


Put your name in front of your website visitors as they continue on their buying journey. Your there with them until your best leads are ready to convert.


Run email marketing campaigns? Sync with Instagram & Facebook’s retargeting list and increase your email list’s open rates (even revitalizing an old list)


Raise your brand awareness by appearing in front of potential customers on Instagram & Facebook, across the web and in their favourite apps.

Experts Working With Experts

Your business is full of experts in what you do. Working with us will mean bringing in an entire team of experts in paid advertising campaigns with a deep understanding of Instagram & Facebook’s algorithms. You can continue growing your business without having to become an expert in these platforms at the same time.

We’re doing this all day every day, which means we’re on top of Facebook & Instagram’s changes minute by minute. Working by yourself, you just wouldn’t have the volume of data and signals we’re able to pick up from managing millions of dollars in advertising spend for hundreds of clients.

Never Leave A Lead On The Table

When you work with experts, you know you’re not leaving any leads on the table because you don’t know all the options for attracting them. And you know you’re getting your leads at the lowest cost of acquisition.

Leave It To Us Or Use Us To Learn

We're about long-term relationships, so we're always happy to talk through what we're doing and to teach you anything you want to learn.

No Lock-ins

We don’t lock anyone into a contract because we know we’ll be delivering a constant stream of hot leads.

No Secrets

We work through your Instagram & Facebook Ads account. You can see everything we’re doing and take back control anytime you want.

Book A Consultation With An Expert. No Sales Pitch. Guaranteed.

We work only for clients we know we can get a serious ROI for. That's why we don't sell, we listen, and we talk about what's realistic.

If you want to talk to an expert about Google platforms, book in for a free no-pitch consultation.


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Suite 2, Level 18, 45 Clarence St. Sydney NSW 2000, Australia

Suite 1, 24 Alma Rd, New Lambton NSW 2305, Australia



1300 891 181



  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
    It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

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