If a site has deep foundational issues, it will take significant time to fix.

The good news is that, in most cases, we’ll be able to give you a general idea of your site’s current issues and how difficult or easy they are to fix. 

When you talk with us, we’ll offer you our straightforward assessment.

Our SEO team constantly monitors our tests’ progress and delivers monthly reports to you on the anniversary of your start date with us. 

Yes, you can do your own SEO. That said, if you’re even in a moderately competitive niche, you’ll be competing with industry experts dedicated to studying Google’s increasing complexity. 

We’d recommend leaving this to capable agents with more sophisticated and continually evolving SEO models who continue to spend on research and development. 

Specific issues and recommendations on how to fix the issues we’ve identified. You can go to our competitors and verify our findings.  

Google’s algorithm, like SEO’s rules, is ever-evolving. A good SEO strategy keeps pace with the quick and often sudden updates at Google. 

Work with SEO consultants and specialists who monitor and evaluate real-time data using advanced analytics tools. 

Your competitor outranks you for two reasons: they’ve been doing SEO for a long time, or their SEO technique can adapt to Google’s updates.

Although there could be hundreds of specific reasons why your competitor is ranking above you, it will almost always come down to one of three reasons:

1. Your competitors have a higher domain authority (and more trust from Google) than you
2. Your competitors’ overall content and topicality are more relevant to the intent of the keyword you are competing for
3. If one and two aren’t true, then you must have some technical issue stopping Google from properly attributing one and two to you 

When you partner with Digital Spotlight, you will benefit from our 14 years of experience and one-of-a-kind maths-based marketing solutions. 

We’ve got case studies, awards, and testimonials to prove that we can deliver your desired results.

Yes. This is because Google makes frequent updates to its algorithms. Many might be minor tweaks, but a select few are considered major algorithm updates.

SEO done correctly remains a good medium– to long-term investment. If you partner with people who can play your cards well, there’s a high probability that you’ll start to see compounded returns with incrementally lower marketing costs. 

For example, our well-rounded SEO approach helped Binnari Property, a top-notch property investment advisory in Sydney, improve its organic traffic by 2,250%.

SEO isn’t for every business or industry. Its value depends on what its potential impact is on your bottom line.

That said, most of the time, business owners work with the wrong digital marketing agency, are fed incorrect information, and don’t discover how SEO works. 

As a Newcastle- and Sydney–based agency, we’ve also created SEO campaigns for Brisbane, Melbourne, and global brands. 

Here’s how we achieve excellent SEO results for our clients:

• We have a dedicated researcher who leads our process by detecting the most significant factors impacting the algorithm and comparing client campaigns to our dependable dataset.
• Once we have a clue, we assemble our team to test until we have identified the change. If the change is substantial, we refine our campaigns to capitalise on this learning. 
• We continue to optimise even after we have given you a ranking for a few keywords. We don’t stop optimising. We seek to get you better rankings the longer you are with us.

You can start working on your SEO campaign today by consulting with us. 

We offer a pitch and pressure-free consultation to help you determine what your SEO campaign needs. 

Domain authority (DA) and relevant content form the foundation of Google’s algorithm. Your chances of taking over the first SERP increase as you gain more domain authority while tailoring your content more specifically to the intent of a keyword. 

In addition to our efforts to get you ranked for keywords, we always work on your foundations. We take into account your current online profile, making it easier for you to rank for new keywords in the future.

If you’re thinking, “SEO sounds like a lot of work. Can’t I just pay for Google Ads?”

Unfortunately, Google Ads picks up only 30% of searchers online. Seventy per cent skip the ads to click on an organic (non-paid) result. Most of that 70% click through one of the top three results. 

That means the top three organically ranked websites get two-thirds of all internet queries. 

There is no better way to build your online brand than to convince Google that you are one of the best solutions for user searches. 

More and more customers are starting their product/service search online, mainly if they are interested in researching. 

If you don’t want to get left behind, getting your digital marketing foundations right so you are set up for success could significantly impact your bottom line. 

We only partner with clients we know we can add value to with a high probability. That’s why we don’t sell. Instead, we listen, analyse and explain our approach before any contracts are signed.

If you want to speak with a Google platform expert, set up a free no-pitch consultation with us. We offer a free preliminary SEO tech audit to help you identify what is holding your results back.

You can email us at [email protected] or call us at 1300 891 181.

You can also visit us at Suite 2, Level 18, 45 Clarence St., Sydney, NSW 2000, Australia, and discuss your campaign.