Each year, Google makes subtle adjustments to its algorithm. These tricky and secret changes decide how well your web content matches search terms, where your site should rank for each search term, and on what page.
Some of these updates are so significant that there are well-documented cases of algorithm shifts eliminating entire businesses.
Now the best SEO tacticians can unearth anomalies signalling a significant change in the Google algorithm – if they go beyond the typical SEO process and take a business-savvy, mathematical approach instead.
How Are SEO and PPC Different?
Paid advertising platforms, such as Google Ads (formerly known as Google Adwords), display paid advertisements on SERPs. Meanwhile, SEO services work to increase organic traffic to your website.
PPC (pay per click) results often appear above organic SEO results on the SERPs, and businesses pay for each click in PPC.
Integrating paid and organic marketing options can be a powerful strategy to increase your overall return on investment (ROI). — that is, if you have maths specialists who can apply cutting-edge solutions (including isolating keyword intent, proper segmentation, and split testing) to help you achieve your sales goals.
What Makes Content Rank on Google?
You know your SEO content is good when its intent is tailored to the keywords you want to rank for.
Google functions as the “Big Brother” of web content, monitoring every word you post online. This way, Google determines if you are a relevant and meaningful source of information for your target audience.
Forget about winning SEO campaigns if your strategy is just stuffing keywords into new content. Google’s ever-changing algorithm can detect linkbait blog posts and nonsensical copywriting material.
So how can you avoid wasting time on content that doesn’t rank?
Study the results of each critical keyword you want to rank for – it will give you an insight into what Google might consider high-quality content.
Pay close attention to their adjustments and feedback. You can do that by teaming up with maths specialists who don’t only understand Google-talk but also know how to adapt it to fit your content marketing objectives.
Our Chief Innovation Officer, Anish, knows what it takes to win in the most competitive SEO niches.
Quality Organic Traffic
Google’s aim with every search is to match the search intent with the information the searcher is looking for while giving the searcher the best user experience on the web.
SEO done right means identifying your customers and optimising your site by giving them the information they are looking for better than your competitors.
The flip side is that your ideal target market will come to your site and view you as an authority. Prospects will be calling you for help.
SEO (executed correctly) for searchers online is more accessible and less invasive. You’re offering a helpful resource that matches the readers’ unique search query rather than barraging an unwilling audience with irrelevant words.