Talk To An Award Winning SEO Agency That Gets Results For Clients Like You

Whether you're a local or national business, you've probably had your fair share of digital marketing agencies talking about their SEO service and promising that they can solve all of your marketing, lead and sales problems.

Let’s Get In Touch

Contact Form

  • This field is for validation purposes and should be left unchanged.

Let’s Get In Touch


Asia Pacific - Contact

  • * By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message. Message & data rates may apply. Reply STOP to opt out of further messaging.
  • This field is for validation purposes and should be left unchanged.

As seen on

Business Owners Trust Us to Deliver Results.

There are around 16,500 dentists in Australia. If you’re reading this, chances are, you’re nowhere near capacity for your practice — worse, your dental practice may even be on a decline.

We understand how frustrating it may be for you to watch potential patients choose your competitors despite your exceptional skills and competitive offerings. Fortunately, we have the solution you need: SEO (search engine optimisation) for dentists.

With Digital Spotlight’s proven dental marketing strategies and 15-year SEO expertise, we can get your practice’s website in front of prospective clients and give it the traffic, quality leads, and conversions it needs to dominate your industry.

Unlike other SEO agencies, we accomplish this task through a sophisticated process that considers your unique situation, goals, and challenges— not with off-the-shelf solutions.

Continue reading to learn more about our tailored dental SEO approach and how it can help your web pages and content reach the top of search engine results pages (SERPs) and new patients’ radars.

The Ultimate Guide to Dental SEO

There’s a reason we offer dental search engine optimisation (SEO) as a solution over other advertising techniques: online marketing is a powerful tool that shouldn’t be ignored.

In early 2023, Australia had an internet penetration of approximately 96%. Interestingly, around 93% of all online activities occurred on search engines like Google and Bing.

So, what do these numbers mean for you? Simple: the clients your dental office needs for growth are on the internet and are likely searching for procedures or practices like yours.

What Is SEO?

Here’s a hard truth: you could offer the most groundbreaking procedures and have exclusive accreditations, but you won’t attract new patients if they don’t know your dentistry practice exists.

Search engine optimisation solves this problem by making your dental office’s website content and pages appear as results when consumers search for businesses or information about dental care.

 While every SEO company has its unique approach, the SEO process generally revolves around making your website more search-friendly, increasing its chances of ranking high on search engine results pages (SERPs).

What Is Dental SEO?

SEO for dentists or dental SEO is a specialised search engine optimisation approach. The primary distinction between the two lies in whom the optimisation is for.

Dental SEO is explicitly for dentists or clinics aiming to become more searchable to people looking for dental care-related businesses or information.

However, the core principle remains: to enhance your organic search engine visibility and secure more enquiries and bookings for your dentistry practice.

Do I Need a Dental SEO Specialist?

Contrary to what many dental SEO providers will tell you, you don’t need a dental SEO specialist. The beauty of SEO is that anyone can learn the practices and use the tools to improve their search engine rankings.

The question is, “Are you willing to put in the time and effort to test SEO strategies and find which ones provide the most tangible results?”

If you’d rather spend your valuable resources putting your dental care expertise into good use than using them to master a new skill like online marketing, consider partnering with dental SEO experts like us.

Here are reasons why this option would be more beneficial:

Dental SEO Builds Credibility and Trust With Patients

Search engines like Google use advanced systems, known as algorithms, to determine which pages to recommend to searchers. Essentially, the more a website meets the algorithm’s criteria, the higher its chances of becoming a search result and the better it ranks.

Consumers know that websites go through stringent screening to appear on SERPs. So, they’re naturally inclined to believe that web pages and content on top of the list are trustworthy and credible— because the algorithm deems it so.

With our dental SEO services, your target audience will see you as the #1 dentist. We’re confident because our ever-dynamic SEO models and hotline access to Google engineers tell us how search engines rank sites.

Search Engine Optimisation Leads to More Website Traffic

SEO for dentists isn’t the only online marketing solution you can utilise to drive more clicks to your website. A noteworthy alternative is pay-per-click (PPC) advertising, a strategy wherein you pay a publisher to display your ads on its platform.

Sometimes, a PPC campaign can be better than search engine optimisation. Unlike the latter, the former can give you immediate search visibility through “Sponsored” or “Ads” placement on SERPs.

But here’s where SEO has the upper hand: searchers prefer organic results. Although a PPC technique like Google Ads means people will see you more often, it doesn’t always translate to more website traffic.

The Best Dental SEO Translates to Better User Experience

Google and other search enginesalgorithms consider various elements in deciding how a website ranks in SERPs. One of these ranking components is user experience.

Be it high-quality content or fast load times, a well-executed dental SEO campaign from an experienced SEO team can identify what your potential patients look for in a dentist’s website and optimise your pages to provide those demands better than other dental care providers.

Other Dental Practices Are Using SEO

Getting to the first page of SERPs has nothing to do with luck— at least, not anymore. So, if you see your competitors on there when you Google “dentists near me” or “teeth whitening in [your city]”, it’s highly likely that they’re using an SEO strategy.

The solution: fight fire with fire. A dental SEO strategy from an established digital marketing company can help you stand toe-to-toe with other dentistry practices.

But if you partner with a firm like ours, one that uses advanced statistical analysis, niche segmentation, and data modelling instead of cookie-cutter processes, you can even overtake your competition and prevent potential clients from ever hearing about them.

SEO for Dentists Requires a Specialised Approach

Website traffic is the driving force behind some businesses and industries. For this reason, many SEO providers are content calling their marketing campaigns successes once they’ve delivered a certain number of clicks.

Yes, web traffic can be a good gauge of audience interest and the effectiveness of a digital marketing strategy

However, success can mean different things to different people. That’s why our dental SEO approach includes setting baselines. This way, we can tailor our approach to acquire the results that matter most for your dental practicethe numbers that fit your interpretation of “success.”

After all, we don’t set the bar; you do.

Dental SEO Marketing Starts With Great Content

Imagine your dental clinic’s website as a house. How do you ensure your visitors enjoy their visit and make them want to return? You provide them with functional and comfortable items, such as a sofa, a T.V., maybe even a bed.

Your website content works similarly, including text, images, and other interactive elements. They provide the information searchers seek and define their user experience.

An effective dental SEO campaign incorporates a content strategy, such as identifying high-value opportunities to produce relevant, high-quality, and original content that provides value to prospective patients— not avenues for keyword stuffing.

Dental Websites That Increase Traffic and Conversions

Your website is your first point of contact with potential patients looking for dental care providers online. Fortunately, we also offer web development services that help ensure your dental office has the online presence to drive traffic, leads, and conversions to your offerings.

Our SEO-supplementing web development services include the following:

  • Setting up a hosting environment that ensures your website is always operational and ready to answer your clients’ queries
  • Creating design templates that communicate who you are as a dentist
  • Incorporating UX (user experience) elements that help visitors navigate your website better, such as text links

Local Search for Dentists

Here’s an interesting statistic that may surprise you: 76% of queries in Google with geo-specific keywords like “near me” or “in [insert location here]”, which account for 40% of Google searches, have local buying intent.

What does this statistic highlight? Internet users use Google and other search engines to find local options despite having access to a global catalog.

In other words, your dentistry practice is missing out on new patients by not establishing your local search visibility.

Local Dental SEO Marketing Basics

Fortunately, you can be confident knowing that our dental SEO approach incorporates local SEO techniques, allowing you to market your procedures or services to your local market.

These local dental SEO strategies include the following:

  • Claiming and optimising your practice’s listing on online directories like Google Business Profile (formerly Google My Business).
  • Identifying high-converting keywords relevant to your geographic area before targeting general search terms.
  • Researching your local competitors to determine opportunities to overtake their SEO position and defend your rankings. 

How to Obtain That Top Spot

There aren’t any guarantees in SEO. Any digital marketing agency claiming it can give you the top spot on SERPs is likely relying on black hat techniques to deliver results.

Unfortunately, these increases in traffic, lead, and conversion numbers are often short-lived. Search engines like Google punish websites that use unethical strategies by removing them from SERPs altogether.

While we can’t promise that your dental practice’s web pages and content will be the #1 result, know that the rankings we earn for you are attained using white hat methods.

How can you be sure? We have the highest level of Google Premier Partner in the Asia-Pacific (APAC) region— a title Google rarely bestows on SEO firms and one we earned by showcasing quality work.

Harness SEO and Social Media Marketing

We understand that no two dental practices are the same. Even those offering similar dental care services will require different avenues to attract more prospective clients.

That’s why we provide online marketing services besides search engine optimisation. One of these alternative advertising options is social media marketing (SMM).

Through organic posts and paid ads, our SMM services can help you reach potential patients, establish your presence in the dental care industry, and drive traffic to your competitive offerings.

Dental SEO Is Part of Our Website Service

The decision to invest your hard-earned marketing budget in dental SEO isn’t easy. It can even be more challenging if you’ve tried SEO for dentists before, only to be disappointed with the results or lack thereof.

But once you decide to partner with us, you don’t have to worry about us asking you for an upfront investment. On the contrary, we’ll invest thousands of dollars in you to conduct a technical audit free of charge.

Our experienced SEO team will thoroughly audit your website, analyse your current SEO position, research your market and competition, and develop an actionable strategy before you sign up.

The best part is that we’re not even obligating you to commit to us. We do all these because, as mentioned, we only work with those we believe— with certainty— can benefit from our services.

Are you still not convinced? Then, put us to the test. Schedule a commitment-free consultation with one of our dental SEO experts by calling 1300-891-181 or emailing [email protected] and see how much we can accomplish before you spend a cent.

What We Can Do for Your Clinic

Unlike other SEO agencies, we won’t make a statement unless we can back it up. So, to give you insight into what we can do for your dental practice, let’s look at what we accomplished for Dr. Andrew Maratos.

Dr. Maratos heads M Dentistry, a cosmetic dentistry clinic based in Rose Bay, Sydney. When he first approached us, his website had made it into Google’s Top 10 and Top 3 search rankings 47 and 32 times, respectively. Modest numbers considering his 20 years in the industry.

Using our math-based approach to dental search engine optimisation, which includes comparing real-world data with our constantly-changing SEO models, we’ve improved his Top 10 Google ranking by 521% and his Top 3 rank by 416%.

He now also enjoys the top spot for his select short-tailed keywords— an incredible feat considering that these search terms are highly competitive.

How We Optimise for Dental SEO

Although the exact steps we take to help our clients gain new patients depend on our free auditing stage findings, our dental SEO approach generally follows the Pareto Principle or the 80-20 rule, a concept wherein 80% of outcomes result from 20% of causes.

Under this philosophy, we focus on improving 20% of the ranking factors that account for 80% of your website’s SERP ranking. These elements include your web pages and content’s on-page, off-site, and technical characteristics.

Here’s how Digital Spotlight’s dental SEO team enhances these ranking components:

On-Page SEO for Dentists

From your page titles to your URL (uniform resource locator) structure, our on-page SEO process covers anything we can improve on your website to boost your search rankings.

Meta Titles and Descriptions

Your web pages’ meta titles and descriptions give search engines and internet users context on what they’ll find on them. Our job is to ensure each page has a title tag and a meta description, follows a specific format, and includes your target keywords.

Internal Linking

Internal links are straightforward: redirecting the user to another page within your practice’s website. If your web pages don’t have these links, search engines like Google won’t be able to find and rank them.

Our dental SEO team’s responsibility? You guessed it— identifying “orphan” pages with tools like Screaming Frog. We then link these orphans to other internal web pages while ensuring they use the appropriate URL version.

On-Page Content

Your on-site content is critical in connecting your dental practice to potential patients. To ensure these materials provide value to searchers and establish your authority in the dental industry, our content marketing strategy involves the following:

  • Auditing your existing content to ensure it aligns with SEO standards.
  • Identifying content opportunities based on pre-defined SEO-focused guidelines.
  • Crafting original, high-quality, relevant content while incorporating high-converting keywords.

Information Architecture (I.A.)

An effective information architecture (I.A.) helps visitors and search engines find what they’re looking for more efficiently. In other words, it’s the navigability of your site.

We’ll optimise your I.A. by updating or creating a sitemap. Our dental SEO experts will also ensure that your sitemap:

  • Doesn’t contain deleted pages
  • Has no coding errors
  • Is under 50 MB (megabytes), and 50,000 URLs

Technical SEO for Dentists

Before a search engine can rank your website, it must crawl and index it. In other words, it must be able to find it on the web and save a copy in its database. Your page speed significantly affects a search engine’s ability to perform these tasks.

As your dental SEO partner, we’ll diagnose your website’s performance issues using Google’s tools, like PageSpeed Insights and Search Console, and resolve them according to the search engine’s guidelines.

We’ll also ensure your dental practice website has a PageSpeed score of 90 or higher. This score measures your internet site’s speed and efficiency. It’s also an essential search engine ranking factor.

Page Load And Mobile Friendliness

Optimising the technical aspects of your web pages and content isn’t solely for search engines. It’s also for your site visitors. 

Your site’s speed and mobile-friendliness impact user experience and the likelihood that searchers will revisit your online presence.

Fortunately, our dental SEO services consider both factors. We discussed page speed, but for the mobile-friendliness portion, our process involves ensuring your site meets Google’s mobile usability standards, including the following:

  • Web pages have different HTMLs (hypertext markup language) and separate URLs for every device.
  • Your dental practice website uses images that aren’t low-resolution and are supported on mobile devices.
  • Google can crawl information on your mobile website that requires user interaction, such as swiping or clicking.

Off-Page SEO for Dentists

If on-site SEO covers ranking factors within your dental clinic’s website, off-site SEO involves optimising external components. Our off-page SEO process includes the following:


Linking root domains or backlinks are nods of approval from other websites. Essentially, the more of these referrals you have, the more relevant and credible your practice appears to your target audience and search engines.

Like our content marketing strategy, our link-building techniques focus on quality instead of quantity. That’s why we focus on acquiring these referrals from other relevant and authoritative websites.

A Note on Backlinks

Collecting backlinks helps improve your practice’s online authority. That said, search engines consider two types when ranking websites: domain authority (D.A.) and page authority (P.A.).

Domain authority measures how likely your overall website is to rank on SERPs. Meanwhile, page authority forecasts your individual web pages’ ranking performance.

Although our dental SEO approach works to improve both, we emphasise P.A. over D.A. The reason is that your P.A. score tells search engines whether your link profile is natural.

However, this focus on raising your P.A. scores doesn’t mean we ignore your D.A. After all, D.A. reflects your website’s overall domain strength and credibility and contributes to P.A.

Local Citations

Citations mention your NAP (name, address, and phone number). Meanwhile, a local citation is an online mention of your dental practice. These references can help your clinic build local search visibility. 

Our responsibility is to build citations and ensure their consistency on the most authoritative directories, primarily on the following:

Google My Business (GMB)

Google Business Profile, formerly Google My Business (GMB), is a platform that lets you display your dental office‘s essential information, show who you are with photos and descriptions, and interact with your potential clients.

The advantage of earning citations on your Google Business Profile is that it helps boost your dental practice website’s chances of appearing on Google Search and Google Maps

Guest Blogging

Did you know that you can write content on other businesses’ websites? With guest blogging, you can create citations linking to your clinic’s web pages. 

If you partner with us, we’ll connect you with industry-related websites where you can post relevant and valuable content.

Social Media

Although social media doesn’t directly help enhance your SERP rankings, it can drive website traffic to your dental care practice. That’s why our dental SEO includes identifying citation-building opportunities on social networks.


Online reviews help your website rank. So, we’ll help gather reviews, such as by reminding clients to leave their feedback, regardless of whether they’re positive or negative. After all, discouraging negative assessments leads to search engine penalties.

Keyword Research

A search engine’s role is to find the most appropriate, most relevant web pages based on a searcher’s query— the keywords they used. So, identifying the terms and phrases your potential customers will likely type to find dentists and dental clinics becomes critical.

Fortunately, we have a sophisticated keyword research process that utilises advanced statistical analysis and modelling. This approach ensures we’re able to choose terms and phrases tailored to your:

  • Practice
  • Industry
  • Priority
  • Geographical region
  • Objectives
  • Competition’s keyword rankings

E-A-T and YMYL

E-A-T is the acronym for expertise, authoritativeness, and trustworthiness, factors that search engines, primarily Google, use to check your website content’s quality.

E-A-T was replaced in December 2022 with E-E-AT, with the extra “E” for “Experience.” While E-A-T and the new E-E-A-T aren’t search engine ranking factors, they play a role in dental SEO.

As a dentist, your materials are considered YMYL (your money or your life) topics— subjects that can significantly affect your reader’s health, safety, and well-being.

That’s why, unlike many dental SEO providers, our content marketing strategy focuses on quality instead of quantity. With our in-house writing and editing team, you can be confident that your articles or blogs are original, well-researched, accurate, and relatable.

DDA and HIPAA Compliance

If you’re familiar with the Disability Discrimination Act (DDA), you’ll be glad to know that our dental SEO brand includes techniques that make browsing your website accessible to people with disabilities, such as the following:

  • Offering text alternatives like providing descriptions for images and colours
  • Structuring headers to help visitors understand your site’s hierarchy for better navigability
  • Incorporating input modalities that don’t require users to use multipoint gestures

The HIPAA (Health Insurance Portability and Accountability Act) is also something we consider in our dental SEO process. That’s why our approach includes protecting your patients’ valuable and sensitive information. 

One of the techniques we use to enforce data security is ensuring your website has an SSL (secure sockets layer) certificate signed by a trusted authority.

But why does our approach follow DDA and HIPAA guidelines, you ask? Search engines favour websites that are accessible and protected, helping your web pages and content rank higher and gain more organic traffic.

Tracking Your Results

Transparency is one of our core beliefs. While most online marketing firms only report when there are noticeable positive results, not us. We want to share our progress and get your feedback.

We’re relentless, monitoring every blip in the numbers. Doing so lets us know which dental SEO efforts are working and which need tweaking.

With Semrush

We use a variety of tools to track your SEO campaign. One of these is Semrush. Here, we see your keyword rankings and how they stack up on the SERPs, giving us insight into which ones to optimise further.

With Google Analytics

Another tool we use to monitor your results is Google Analytics. It provides essential ranking information and then some, such as penalties and site issues, allowing us to make adjustments according to our unique SEO methodology.

Other Marketing Services

Search engine optimisation for dentists isn’t the only service we offer. While it’s an effective marketing tool to help clinics acquire prospective patients, it’s not for everybody. That’s why we also provide other growth avenues, including Google Ads management.

Google Ads for Dentists

SEO results don’t appear overnight. So, if you prefer instant search visibility for your dentistry office, consider Google Ads

To give you insight into how potent Google Ads is as an SEO alternative, here’s what we’ve achieved for our clients:

  • 33% lower marketing campaign costs 
  • 23% reduction in the cost of acquisition
  • 83% more leads and sales

However, every dental clinic is unique. To determine what digital marketing strategy your practice needs to be visible to more patients, call us at 1300-891-181 or email [email protected].

What’s the Return on Investment of SEO for Dentists?

From website traffic to conversions, there are several metrics to monitor to determine whether your SEO investment is being put to good use. But for a quantitative look, there’s your return on investment (ROI).

Calculating your ROI is straightforward: you subtract your SEO costs from the revenue from your newly acquired patients and divide the figure by your SEO investment. To get the percentage, multiply the result by 100.

(Revenue from new patients – SEO campaign cost) / SEO campaign cost * 100%

Do understand, however, that while ROI is an effective gauge for campaign success, it may not paint the entire picture. There are qualitative results like brand awareness that you can’t summarise into a single number.

That’s why our partnership will include defining success metrics. With this approach, we can set baselines and track the most critical numbers for your dental care practice.

One More Thing to Keep in Mind…

As mentioned, paid advertising, like PPC campaigns, can give your dentistry clinic immediate visibility, making it more cost-effective than dental SEO— at least in the short term.

Meanwhile, search engine optimisation provides better ROI in the long run. Unlike PPC ads, the leads and clients your dental office gained via organically optimising your website for search engines don’t vanish when your marketing budget does.

Bonus: How to Find Out Where Your Site Ranks

Yes, monitoring your ROI can give insight into where your hard-earned money is going. But not everyone likes looking at numbers as much as we do.

Fortunately, there’s a quick and easy way to check if your dental SEO investment is panning out: search for your website. If your web pages and content appear as one of the first results, it’s a good indicator that your SEO strategy works.

How Do Search Engines Work?

We keep our clients in the loop on what we do. Unlike most SEO providers, we won’t try to confuse you with technical jargon, hoping you’ll mindlessly leave everything to us.

Instead, our partnership will be a collaborative one. And to explain why we do the things we do, let’s discuss how search engines work.

How Do Search Engines Determine the Rankings of Dental Websites?

When you type a query like “dental clinics near me”, a search engine like Google will pull out a list of websites from its index that it believes are the most relevant answers to your question.

You might wonder, “But how does the search engine know if a website is the appropriate match?” Good question! The answer: it checks that web page’s ranking factors.

On-Site Ranking Factors for Dentists

On-page or on-site ranking factors involve the elements within your dental practice website, such as your title tags, heading tags, and content— components that tell search engines who you are, what you provide, and whether you’re credible.

Off-Site Ranking Factors for Dentists

Off-page ranking factors are the elements outside your practice’s website that impact its search visibility. These considerations include backlinks, citations, reviews, and other mentions of your web page across the World Wide Web.

Putting It All Together

So, how does a search engine work? In a nutshell, it looks for web pages and content that best matches the internet user’s question, which it accomplishes by rating those sites against several internal and external factors.

As a dental SEO provider, it’s our duty to improve your dental office’s ranking factors, ensuring that search engines deem your web pages as the go-to places to get answers.

Strategies for Improving Your Local SEO

As mentioned, we incorporate local SEO techniques into our dental SEO service. While you might think it’s unnecessary, local traffic can be a valuable channel to get new patients.

After all, 40% of all Google searches contain location-based terms. In other words, your target audience is likely looking for dentists or clinics in their immediate area.

So, to help your practice leverage its local market, here are some strategies to improve local search visibility and, by extension, establish yourself as a credible and authoritative figure in your community.

We Build Sites on WordPress

We use various content management systems (CMS) like Joomla or Drupal to form the foundation of our client websites. That said, we also use WordPress, and there are several reasons why.

For one, WordPress is free, reducing our clients’ costs to acquire a professional-looking web page. Second, it can be easily managed, letting us structure websites to fit our local SEO efforts.

We Improve Website Page Speed and Mobile-Friendliness

When we create your practice’s website, we consider its responsiveness and mobile-friendliness. That’s why we also work to ensure that it has a PageSpeed score of 90 or higher and meets search engine mobile usability standards.

After all, your dental clinic website’s page speed and mobile accessibility are factors that impact search engines’ ability to find and rank your pages and, by extension, your local audience’s user experience.

We Optimise Your Internal Links

As mentioned, your internal links influence search engines’ effectiveness at crawling and ranking your website. If a search engine like Google can’t perform these processes, your local target audience may never see your competitive offerings.

For this reason, we ensure the pages you want to rank on local SERPs use the correct URL version and are linked to at least one other page within your dental website.

We Setup Google Webmaster Tools

We love numbers. After all, the metrics give us insight into the effectiveness of our local SEO efforts and improvement opportunities. That’s why we utilise Google Webmaster Tools, now Google Search Console.

This platform allows us to check your dental practice site’s coding errors, mobile usability, link profile, and more, ensuring every element is working towards attracting potential clients in your local area.

We Create a Brand That Reflects Who You Are

How do you want local searchers to see you? Do you want to appear as a no-nonsense dentist or a family-friendly one? Our local SEO efforts ensure you communicate who you are as a dentist to your local community by matching your site’s web design to your brand.

We Create High-Quality Content Containing Relevant Keywords

Crafting thoroughly researched and relevant blogs and articles helps improve your authority in the dental sector. It’s also an avenue for keyword integration.

That’s why our local SEO strategy includes producing informative material and incorporating keywords relevant to prospective patients in your geographic location.

Bonus: Keyword Research for Dentists

Choosing keywords to target for your SEO campaign can be challenging— even for many SEO providers. But not for us. After all, we utilise tools like Google Keyword Planner and a model we’ve built to help us identify keyword opportunities that deliver the best ROI.

We Place Keywords in Headings

Yes, we incorporate relevant keywords into the content we create. But we also integrate target keywords into your meta titles. The reason is that search engine algorithms value headings more than body text.

We Create Quality Backlinks

Links from other websites help establish your practice’s credibility and authority in your local market. So, how do you get these votes of confidence for your practice? Our outreach team connects you with industry leaders in your region.

Use Outbound Links Sparingly

Backlinks direct searchers from other websites to yours. On the other hand, outbound links send users from your web pages to other sites on the internet. Interestingly, these external links can help your website rank.

Still, it’s best to avoid too many outbound links. That’s because search engines also consider dwell time, or how much time a visitor spends on your pages and content, as a ranking factor.

We Help You Stay Active on Social Media Platforms

As mentioned, social media doesn’t directly boost your SERP rankings. However, making posts and interacting can be an effective way to direct your local audience to your dental practice website. For this reason, our local SEO approach includes optimising your presence on social networks.

We Conduct Competitive Analysis and Market Research

Despite mentioning this strategy last, analysing your competitive landscape and market doesn’t mean it’s the least essential dental SEO process. In contrast, it’s the most critical, especially if you want your dental office to rank higher on local search results.

Thorough research can help you spot search trends in your industry and identify your competition’s successful strategies, allowing us to capitalise on opportunities your dentist peers aren’t taking advantage of.

An Example of How SEO for Dentists Works

If you enter the phrase “Invisalign near me” into a search engine, you’ll receive recommended websites related to that query. But here’s what you won’t see unless you use a keyword research tool:

Keyword Difficulty Volume
Invisalign near me 26 600
Dentist Invisalign near me 9 80
Cheap Invisalign near me 8 40
Affordable Invisalign near me N/A 30
Cheapest Invisalign near me 11 30

What you see here are the keywords that search engines believe match the initial query. Notice that it also included results based on affordability despite the lack of a pricing-related term.

A dental SEO strategy optimises your web pages and content to appear as results for the primary keyword and the other keywords that the search engines think are relevant to the searcher’s query, such as by identifying the underlying user intent.

The Misconception of Ranking Equals Success

The top three organic results typically get 70% of the clicks. So, it’s understandable to think that a higher rank will lead to your practice’s success. 

While top SERP placement can drive more traffic to your website, it means nothing if those visitors don’t become paying patients.

That’s why our dental SEO process focuses on targeting the right people— those interested in procedures and services like yours and those most likely to become patients.

Fortunately, we have full-time researchers who assist our SEO team in finding search patterns, hypothesising strategies, and testing solutions on our internal sites to give our clients the best chance of drawing quality leads.







Why Choose Digital Spotlight As Your Digital Marketing Partner?

Experts project that the search advertising sector in Australia will reach $6 billion at some point in 2024. One primary factor for this rapid growth is the emergence of countless digital marketing agencies offering services, such as dental search engine optimisation.

So, how do you choose one to partner with? Allow us to make a case for ourselves.

The Leading Dental SEO Agency in Australia

Google, the leading search engine and the one you’re likely optimising your dental practice website for, has over a billion clients. However, it’s very selective in whom it designates a Premier Partner.

We’re proud to say that we brandish that title and even prouder to say that we’re among the select few that Google considers its highest-level collaborators.

We earned Google’s trust and certification by consistently providing value to our clients— a characteristic you’ll only find in Australia’s leading dental SEO agency.

Turning SEO Into Revenue

In our 15+ years in the SEO game, we’ve launched and managed over 2,100 marketing campaigns, an achievement in and of itself. But the question is, “What did those campaigns lead to?”

The answer: extra revenue. The clients who trusted us with their marketing budget now enjoy an additional $130 million in revenue annually— an incredible return on investment.

Results-Driven Agency

We don’t work with everybody. But the businesses we decided to partner with always stay and we have a 95.67% client retention rate to back that statement up.

How did we manage to get this figure? It wasn’t because of long-term contracts— we don’t use them. It’s because we deliver results they wouldn’t get anywhere else.

Data-Driven Keyword Selection

Digital Spotlight was founded by mathematicians. Those roots are what guide our keyword selection process. We don’t rely on hearsay or autotweeted strategies.

Instead, we dive into the numbers— the language search engine algorithms speak— to provide you with ROI-focused key terms and phrases that search engines and users favour.


Client-retention rate


Average client ROAS


Number of client campaigns we’ve worked on

Frequently Asked Questions

How much does SEO for dentists cost?

It’s easy for us to put a dollar amount on our dental SEO services. However, we don’t want to mislead you into thinking that paying $X will automatically get you Y.

That’s why we don’t quote— at least, not until we’ve looked at your dental clinic and determined what it needs. Fortunately, you can be confident that our services won’t strain your finances. That’s because we don’t charge performance bonuses.

Why is SEO for dentists important?

The answer to this question is straightforward: if your practice doesn’t appear when people search for dentistry-related information, they won’t know you and your clinic exist, and you’ll likely lose these prospective patients to one of your competitors.

Will SEO for dentists work for your business?

Every dental practice has its challenges and objectives. So, to determine whether dental SEO will effectively bring you new patients, we must first understand your specific practice.

It’s for this reason that we offer free technical audits. We think it’s unfair to ask you to commit to a service we’re not confident will provide you with your desired outcomes.

How do I get started with SEO for dentists?

If you want to reap the benefits of dental search engine optimisation, schedule a no-commitment consultation with one of our SEO experts. Call 1300-891-181 or email [email protected].

Why is local SEO important for dentists?

The majority of searchers have local buying intent. In other words, most internet users are looking in their immediate geographical location for practices that can provide information or services related to dental care.

Do you have any contracts?

We don’t lock our clients in with contracts. If you partner with us, you’re free to walk away at any point if you don’t believe we’re the right dental SEO agency for you— no hard feelings.

Do you provide a free dental website audit?

While other digital marketing companies charge for website audits, we don’t. That’s because the findings of our analysis stage will allow us to tailor our SEO approach to your dental practice and it alone.

Do you provide any SEO guarantees?

As much as we want to make guarantees, we can’t. We know that there are too many variables for assurances to matter. But if we can promise anything, when we decide to partner with you, we’re confident that we can deliver results.

Which channels actually produce new dental patients?

As mentioned, every dental clinic is unique. It’s for this reason that we conduct periodic audits, as it allows us to identify other avenues to acquire new patients outside of search engines.

How long does dental search engine optimisation take?

While the SEO timeline can vary between clinics, Google says results take at least four months to appear. You must also remember that SEO is a long-term strategy, and your dental practice’s challenges and objectives influence how long before the strategy delivers your desired outcomes.

In other words, if you’re expecting immediate growth, it may not be the marketing approach for you, and you might be better off with a solution like pay-per-click advertising.

What’s a good dental SEO marketing goal to set?

Is it getting more patients? Is it establishing a more robust online presence? Ultimately, the goal you must set is one that most matters to your practice.

Can I do my own dental SEO?

Of course! While many dental SEO providers will tell you otherwise, enhancing your website’s ranking factors and boosting your SERP rankings without professional help is possible.

Do understand, however, that successfully implementing and maintaining an SEO strategy can be complex and challenging. So much so that some firms, even those with years of experience, can get caught off-guard when search engine algorithms change. 

So, if you want to ensure your marketing campaign starts on the right foot and continues to run effectively, it may be in your dental practice’s best interest to partner with an experienced dental SEO provider, like Digital Spotlight, who’s always on top of digital marketing shifts.

Will I get more bookings?

Getting the top placement on SERPs can drive more traffic to your dental website. Unfortunately, more site visitors don’t always translate to more bookings, especially if you’re targeting the wrong people.

But don’t worry. Our sophisticated SEO process can help you identify the individuals likelier to convert and the opportunities to attract them, ensuring your dental practice acquires qualified traffic and, thereby, more bookings.

Is the dental industry competitive?

Absolutely! That’s why it’s critical that you treat your clinic not just as a dental practice but also as a business. This way, you’ll see avenues for growth that other dentist peers may not, such as dedicating resources to dental marketing like dental SEO.

How do dentists target potential patients on Google Ads?

From identifying local keywords to analysing market data, there are many ways to target potential patients on Google Ads. But are you willing to invest your time in testing all these methods? If not, consider our Google Ads management service. 

Call 1300-891-181 or email [email protected] to schedule an obligation-free consultation. Let us help you find the marketing strategy to take your dental clinic to the next level.

Let’s Get In Touch

Feel free to get in touch with us or if you like, you willalways be welcome at our office, we love visits! test

Asia Pacific - Contact

  • * By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message. Message & data rates may apply. Reply STOP to opt out of further messaging.
  • This field is for validation purposes and should be left unchanged.

bg Find us


Suite 2, Level 18, 45 Clarence St.
Sydney NSW 2000, Australia


Suite 1, 24 Alma Rd,
New Lambton NSW 2305, Australia


1300 891 181

Contact Us


Suite 2, Level 18, 45 Clarence St.
Sydney NSW 2000, Australia

Suite 1, 24 Alma Rd,
New Lambton NSW 2305, Australia

1300 891 181| 0435 938 820|

  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
    It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

    Iris Lever , CMO at PropertyMe
  • I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing

    Joseph Khoury , Tree and Garden Solutions
  • We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant

    Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management
  • You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…

    Yuri Marshall , Visaone
  • I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

    Director , Eastside Speech Solutions
  • In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…

    Philip K. Bonser , Goulburn Offroad Carts
  • The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…

    Sophie Sutjiadi , Grace Hotel
  • The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service

    Tim Lassig , Director Hospitality Fitout Specialists
  • I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

    Martin Roschach , Director Reach for Life Health
  • Working with Blake and Digital Spotlight has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

    Sean Hearsee , Managing Director Sage Painting
  • Blake and his team are brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!

    Jordi Twomey , Twomey Dispute Lawyers
  • We have been very pleased with our decision to engage Digital Spotlight to manage and and improve our SEO. Blake, John and the rest of their team are very responsive and know their stuff. After some bad experiences with other providers in this space, we're not going anywhere.

    Managing Director , Avlaw Aviation Consulting