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Pay-per-click (PPC) marketing works. If you're looking for a way to increase your qualified leads quickly, a PPC campaign may be your go-to marketing strategy. You’ve probably heard that same spiel from other digital marketing agencies.
Below are just a few established Newcastle businesses that we've helped generate leads through Google Ads and SEO
The problem is that most PPC management companies promise (for the same budget) higher ad position rankings (and hence traffic), conversion rates, and return on investment (ROI) using their pay-per-click campaign tactics.
Frankly, in most cases, these tactics fail to understand the basics of long-term search engine marketing (SEM) success.
Your success in PPC advertising largely depends on how well you understand complex SEM algorithms and their relevance to your business goals. There’s no point in paying much for PPC ad campaigns or having user-friendly and eye-catching landing pages if you don’t know how to relate the numbers Google spits out to your marketing.
We’ve developed systems over nearly 20 years in this industry to outsmart and outperform competitors in today’s digital ecosystem.
Whether you’re a startup seeking to build brand awareness, a local Newcastle small business wanting more leads, or an Australia-wide eCommerce company wanting to scale, our data-driven, ROI-focused marketing style may be able to help your business grow stably.
A reliable PPC ads management approach expands your online presence and generates high-quality leads. Consequently, a certified PPC ad agency can help position your paid search ads at the most crucial moments of your target demographic’s e-buying journey.
See how our comprehensive PPC solutions helped Pure Chiropractic, a Gonstead-certified chiropractic clinic, improve its conversion rate by 304.35% while reducing the cost per conversion by 59.42%
Pay-per-click advertising is an online marketing program where advertisers pay a specific amount every time a searcher clicks through their ads.
A PPC campaign directs your target audience to your website or app, where they can complete an action, such as purchasing an item.
But as simple as that sounds, getting ad slots for your campaign is no job for amateurs, especially if you want to compete effectively against your competitors.
Search engines like Google and social media platforms like Facebook offer advertising services.
While Google and Facebook host PPC ads, they don’t operate like free-for-all bulletin boards where everybody gets to pin their advertisements.
In reality, the ad positions are few, the competition is fierce, and the game rules change daily.
You can’t afford to DIY your company’s chances of getting those coveted ad slots at a cost that makes sense. You’ll need a tried and true weapon to help you lock out even your most challenging competitors.
And what’s that reliable “weapon,” you ask? People who speak the same language as Google and Meta (Facebook’s and Instagram’s parent company) do maths.
Our team at Digital Spotlight consists of top-notch specialists who thrive in digital environments where data analysis and calculations mean the difference between winning and losing. It’s what we do. We audit, model, test, learn and refine as long as we can improve our clients’ campaigns.
A well-executed pay-per-click campaign can be essential to your digital marketing strategy because it allows your product or service to enter the online radar of potential customers.
You can appear on web users’ search engine results pages (SERPs) when they’re browsing for something to purchase.
PPC advertising can drive targeted demographics to your landing page and engage searchers ready to take action with you or your competitors. Additionally, you pay a specific fee whenever they click on your ad.
The actual amount you’re going to pay for a searcher’s click on your ad rests on at least three factors:
Consequently, to know whether PPC currently works well for your company, consider whether you’ve traced each sale and leads back to those that found you first via PPC.
For the most part, we believe that ad agencies shouldn’t dwell on creating witty ads or sleek web designs. Ideal PPC campaign managers focus on ongoing analytics, tracking, testing, and segmentation, allowing customers to vote on which ad and landing page work best when they vote with their wallets.
At Digital Spotlight, we don’t tie you down with lock-in contracts. Why? Because our team of maths experts takes numbers seriously. If the numbers don’t show we’ve increased the profitability of your advertising campaigns, we’re out.
When searching for a product or service, they may do two to seven variations of the same search to find which competitors they will call. It’s important to track (with accuracy) which variations deliver the best results for your given budget to avoid blowing it.
You may read about how our data-driven, maths-conscious Google Ads strategy has helped Communicate Speech Pathology, a well-established speech therapy provider servicing Newcastle and Sydney, increase its conversions (a 1266.67% increase) at a lower cost per conversion (a 77.75% decrease).
Our agency has developed a data model using millions of dollars invested over 10 years for 1,812 clients. This dataset functions as a multidimensional GPS, selecting the most effective Google Ads campaign to engage your market segment.
Here are some PPC advertising campaign options that can help generate leads for your business:
Paid search
This advertising format consists of text ads that appear at the top of SERPs.
Your PPC ad agency should have expert skills in targeting the right keywords with the highest probability of generating qualified leads/sales to establish your brand online without blowing your budget.
You may be interested to know how we’ve helped Pension Boost, a leading financial services company for everyday Australian seniors, increase its conversion rate by a whopping 1225.58% while decreasing the cost per conversion by 94.98%.
Display advertising
This campaign allows you to place graphic or text ads on various websites to grab the attention of potential customers.
For instance, the Google Display Network (GDN) is a vast network of online sites featuring Google-run ads. The GDN displays your advertisements on websites targeting the same customers as you.
Social media marketing
Advertising on social places your campaigns on social networking sites such as Facebook, Twitter, and LinkedIn. While paid search ads appear on SERPs, social media ads appear on your social media feed.
Remarketing
This ad strategy tracks people who have visited your website and serves them ads when they have left your page to encourage them to revisit your site and transact.
With the help of our research-driven team, you can create cost-effective and high-converting campaigns using Google Remarketing technology.
There’s no shortage of digital marketing agencies offering PPC management services today. Still, few take a data-driven approach to PPC advertising.
Our founders are exemplary mathematicians with much experience winning in the most challenging niches.
We’re crazy about optimising results. Our research-oriented brains rebel at “good enough” outcomes.
Your PPC goals for Facebook and Instagram shouldn’t just aim to get likes and engagement. Of course, we can deliver that for you. But our real strength is in establishing your business with a steady stream of qualified leads.
You may be interested in how we revamped a losing Facebook ad campaign and generated an extra $102,580.47 in sales for free in two months.
Google Ads is an ad platform running on complex formulas that continues to evolve.
World-class engineers, statisticians, and mathematicians helped design Google. So businesses must understand how to capitalise on logical-mathematical intelligence to rise above their competitors.
We’re in the enviable position of being capable of bridging the communication gap between maths and marketing. The innovative mathematicians who founded our agency are business owners themselves, so your company is in good hands.
Search engine optimisation (SEO) services increase your site’s visibility and, as a result, organic search traffic. We know. It’s much easier said than done.
You must be competent in data modelling, market segmentation, and statistical analysis to win. So you need to work with an expert team.
Our Chief Innovation Officer, Anish, knows what it takes to succeed in the most challenging SEO niches.
We can assist you in refining your campaigns with the finesse only maths experts can provide. Our chief aim is a steady flow of leads at the lowest cost per click for each campaign we manage.
Did you know that 36.3% of residents in the community are unaware that the government operates a Newcastle Museum?
Do you know why that’s the case?
What’s the answer? Failure to create a strong, consistent, and recognised brand.
If your business goal is simply to get by on day-to-day operations, you don’t have to worry about that. But if you’re aiming to be the first pick of most potential customers in your niche, you can up the ante in your advertising campaigns by combining various marketing options.
Digital Spotlight specialises in implementing unique, reliable, and realistic digital marketing solutions for the following services:
Combining PPC and SEO marketing tactics can boost your overall ROI in ways that you may not have experienced.
When you call us, you won’t hear from fast-talking salespeople. We’re slow-talkers, always listening to our clients before offering recommendations (we only take on a client if we’re sure we can add value – this is why we have no lock-in contracts).
Why do we do that at a high cost to ourselves? Because it’s only fair to quote you after we understand your company’s needs.
Social media marketing can supplement PPC campaigns to expand your audience reach and increase overall ROI.
But not all businesses need the simultaneous use of both strategies. We’ve been in digital marketing for over 10 years and can help you determine what’s best for your advertising campaigns
As Google Ads Certified Professionals who are trained directly through Google’s development programs, we know what it takes to get results while keeping costs low.
To ensure your Facebook ads are as targeted as possible, you need a finely tuned campaign, specialized tools and insider knowledge.
Don’t leave all your eggs in the Google basket. Microsoft’s Bing platform is growing, so get ahead of your competitors with our Bing-optimised strategies.
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Yes! We’re one of Google’s highest levels of Google Premier Partners. We have our own Google agency team in Sydney (we meet with them regularly).
This badge indicates we have a proven track record in:
As a Google Premier Partner, our company directly access Google’s top support personnel. We also have first access to Google’s latest tech and access to beta ads before they are released to the public, which we use for our clients even before competitors are aware of their existence.
Cost-per-click refers to the amount you pay for each click through your ads.
Your ad’s cost per click can depend on the following factors: your bid, the quality of your ads, and the possible effect of your ads.
Over a decade, our agency has invested millions of dollars in 1,812 companies across 355 niches. While partnering with us, our clients have seen how advanced mathematicians and statisticians use PPC campaigns to generate unbelievable ROIs for various businesses.
We do consultations upfront. We want to help, but if we think PPC is not suitable for you – and it’s not fit for everyone – we’d rather say no outright than have you spend your hard-earned dollars only to see for yourself that it isn’t.
If you want a no-pitch consultation with a specialist about whether PPC is an excellent option for your business, let’s discuss it.
You can email us at [email protected] or call us at 1300 891 181.
