Increase your Google ads Performance and Deal with a Local Newcastle Google Premier Partner

Pay-per-click (PPC) marketing works. If you're looking for a way to increase your qualified leads quickly, a PPC campaign may be your go-to marketing strategy. You’ve probably heard that same spiel from other digital marketing agencies.

“Unbeatable results and customer service. I have a social media agency and I have used Digital Spotlight for over 10 clients and they have all had exceptional results for SEO and Google Ads…”
Daniel Hersee | Black Lion Digital Pty Ltd

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Newcastle Businesses That Trust Us

Below are just a few established Newcastle businesses that we've helped generate leads through Google Ads and SEO

Sage Painting

Newcastle's Premier Painting Company

Tozer Air Conditioning

Newcastle's Air Conditioning Experts for Over 30 years

Backspace Living

Local, Trusted, Designer and Luxury Granny Flat Builder

Clarity Lawyers

Family Law Experts

Client-retention rate


Average client ROAS


Number of client campaigns we’ve worked on


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The problem is that most PPC management companies promise (for the same budget) higher ad position rankings (and hence traffic), conversion rates, and return on investment (ROI) using their pay-per-click campaign tactics.

Frankly, in most cases, these tactics fail to understand the basics of long-term search engine marketing (SEM) success.

Your success in PPC advertising largely depends on how well you understand complex SEM algorithms and their relevance to your business goals. There’s no point in paying much for PPC ad campaigns or having user-friendly and eye-catching landing pages if you don’t know how to relate the numbers Google spits out to your marketing.

Digital Spotlight’s founders are high-calibre mathematicians who understand the language of PPC advert platforms. They started doing Google Ads in 2013 and Facebook Ads shortly after the ad platforms were available.

We’ve developed systems over nearly 20 years in this industry to outsmart and outperform competitors in today’s digital ecosystem.

Whether you’re a startup seeking to build brand awareness, a local Newcastle small business wanting more leads,  or an Australia-wide eCommerce company wanting to scale, our data-driven, ROI-focused marketing style may be able to help your business grow stably.

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Benefits of PPC Marketing to Newcastle Businesses

A reliable PPC ads management approach expands your online presence and generates high-quality leads. Consequently, a certified PPC ad agency can help position your paid search ads at the most crucial moments of your target demographic’s e-buying journey. 

See how our comprehensive PPC solutions helped Pure Chiropractic, a Gonstead-certified chiropractic clinic, improve its conversion rate by 304.35% while reducing the cost per conversion by 59.42%


What Does PPC Stand For?

PPC stands for pay-per-click advertising.

What Is Pay-per-Click Advertising?

Pay-per-click advertising is an online marketing program where advertisers pay a specific amount every time a searcher clicks through their ads.

A PPC campaign directs your target audience to your website or app, where they can complete an action, such as purchasing an item.

But as simple as that sounds, getting ad slots for your campaign is no job for amateurs, especially if you want to compete effectively against your competitors.

Search engines like Google and social media platforms like Facebook offer advertising services.

While Google and Facebook host PPC ads, they don’t operate like free-for-all bulletin boards where everybody gets to pin their advertisements.

In reality, the ad positions are few, the competition is fierce, and the game rules change daily. 

You can’t afford to DIY your company’s chances of getting those coveted ad slots at a cost that makes sense. You’ll need a tried and true weapon to help you lock out even your most challenging competitors.

And what’s that reliable “weapon,” you ask? People who speak the same language as Google and Meta (Facebook’s and Instagram’s parent company) do maths. 

Our team at Digital Spotlight consists of top-notch specialists who thrive in digital environments where data analysis and calculations mean the difference between winning and losing. It’s what we do. We audit, model, test, learn and refine as long as we can improve our clients’ campaigns.


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Why Use Pay-per-Click?

A well-executed pay-per-click campaign can be essential to your digital marketing strategy because it allows your product or service to enter the online radar of potential customers.

You can appear on web users’ search engine results pages (SERPs) when they’re browsing for something to purchase. 

How Does PPC Work?

PPC advertising can drive targeted demographics to your landing page and engage searchers ready to take action with you or your competitors. Additionally, you pay a specific fee whenever they click on your ad.

The actual amount you’re going to pay for a searcher’s click on your ad rests on at least three factors:

  • Your bid
  • The ad platform’s scoring system of your keyword
  • Ad and landing page combination
  • The potential impact of your ad

Consequently, to know whether PPC currently works well for your company, consider whether you’ve traced each sale and leads back to those that found you first via PPC.

For the most part, we believe that ad agencies shouldn’t dwell on creating witty ads or sleek web designs. Ideal PPC campaign managers focus on ongoing analytics, tracking, testing, and segmentation, allowing customers to vote on which ad and landing page work best when they vote with their wallets.

At Digital Spotlight, we don’t tie you down with lock-in contracts. Why? Because our team of maths experts takes numbers seriously. If the numbers don’t show we’ve increased the profitability of your advertising campaigns, we’re out. 

What Happens When New Customers Search for Your Business on Google?

When searching for a product or service, they may do two to seven variations of the same search to find which competitors they will call. It’s important to track (with accuracy) which variations deliver the best results for your given budget to avoid blowing it.

You may read about how our data-driven, maths-conscious Google Ads strategy has helped Communicate Speech Pathology, a well-established speech therapy provider servicing Newcastle and Sydney, increase its conversions (a 1266.67% increase) at a lower cost per conversion (a 77.75% decrease).

Our agency has developed a data model using millions of dollars invested over 10 years for 1,812 clients. This dataset functions as a multidimensional GPS, selecting the most effective Google Ads campaign to engage your market segment.

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What Are the Types of PPC?

Here are some PPC advertising campaign options that can help generate leads for your business: 

Paid search


This advertising format consists of text ads that appear at the top of SERPs.


Your PPC ad agency should have expert skills in targeting the right keywords with the highest probability of generating qualified leads/sales to establish your brand online without blowing your budget.


You may be interested to know how we’ve helped Pension Boost, a leading financial services company for everyday Australian seniors, increase its conversion rate by a whopping 1225.58% while decreasing the cost per conversion by 94.98%.

Display advertising


This campaign allows you to place graphic or text ads on various websites to grab the attention of potential customers.


For instance, the Google Display Network (GDN) is a vast network of online sites featuring Google-run ads. The GDN displays your advertisements on websites targeting the same customers as you.


Social media marketing


Advertising on social places your campaigns on social networking sites such as Facebook, Twitter, and LinkedIn. While paid search ads appear on SERPs, social media ads appear on your social media feed.



This ad strategy tracks people who have visited your website and serves them ads when they have left your page to encourage them to revisit your site and transact.


With the help of our research-driven team, you can create cost-effective and high-converting campaigns using Google Remarketing technology.


How We Can Serve Your Business

There’s no shortage of digital marketing agencies offering PPC management services today. Still, few take a data-driven approach to PPC advertising. 

Our founders are exemplary mathematicians with much experience winning in the most challenging niches.

We’re crazy about optimising results. Our research-oriented brains rebel at “good enough” outcomes.

We never stop refining campaigns; we don’t dwell on past accomplishments. We aim to raise conversion rates until they reach their peak.

Facebook and Instagram Marketing

Your PPC goals for Facebook and Instagram shouldn’t just aim to get likes and engagement. Of course, we can deliver that for you. But our real strength is in establishing your business with a steady stream of qualified leads.

You may be interested in how we revamped a losing Facebook ad campaign and generated an extra $102,580.47 in sales for free in two months.

Google Ads

Google Ads is an ad platform running on complex formulas that continues to evolve.

World-class engineers, statisticians, and mathematicians helped design Google. So businesses must understand how to capitalise on logical-mathematical intelligence to rise above their competitors.

We’re in the enviable position of being capable of bridging the communication gap between maths and marketing. The innovative mathematicians who founded our agency are business owners themselves, so your company is in good hands. 

Search Engine Optimisation

Search engine optimisation (SEO) services increase your site’s visibility and, as a result, organic search traffic. We know. It’s much easier said than done.

You must be competent in data modelling, market segmentation, and statistical analysis to win. So you need to work with an expert team

Our Chief Innovation Officer, Anish, knows what it takes to succeed in the most challenging SEO niches. 

We can assist you in refining your campaigns with the finesse only maths experts can provide. Our chief aim is a steady flow of leads at the lowest cost per click for each campaign we manage.

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Combine PPC Marketing With Other Services

Did you know that 36.3% of residents in the community are unaware that the government operates a Newcastle Museum? 

Do you know why that’s the case? 

What’s the answer? Failure to create a strong, consistent, and recognised brand. 

If your business goal is simply to get by on day-to-day operations, you don’t have to worry about that. But if you’re aiming to be the first pick of most potential customers in your niche, you can up the ante in your advertising campaigns by combining various marketing options.

Digital Spotlight specialises in implementing unique, reliable, and realistic digital marketing solutions for the following services:

  • Facebook Ads Management
  • Bing Ads Management
  • SEO (search engine optimisation)
  • Google Ads

Should You Try PPC and SEO?

Combining PPC and SEO marketing tactics can boost your overall ROI in ways that you may not have experienced. 

When you call us, you won’t hear from fast-talking salespeople. We’re slow-talkers, always listening to our clients before offering recommendations (we only take on a client if we’re sure we can add value – this is why we have no lock-in contracts). 

Why do we do that at a high cost to ourselves? Because it’s only fair to quote you after we understand your company’s needs.

What About Trying PPC and Social Media Marketing?

Social media marketing can supplement PPC campaigns to expand your audience reach and increase overall ROI. 

But not all businesses need the simultaneous use of both strategies. We’ve been in digital marketing for over 10 years and can help you determine what’s best for your advertising campaigns

Newcastle PPC Services

Google Ads Management

As Google Ads Certified Professionals who are trained directly through Google’s development programs, we know what it takes to get results while keeping costs low.

Facebook Ads Management

To ensure your Facebook ads are as targeted as possible, you need a finely tuned campaign, specialized tools and insider knowledge.

Bing Ads Management

Don’t leave all your eggs in the Google basket. Microsoft’s Bing platform is growing, so get ahead of your competitors with our Bing-optimised strategies.

Let’s Get In Touch

Feel free to get in touch with us or if you like, you will
always be welcome at our office, we love visits!


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Suite 2, Level 18, 45 Clarence St. Sydney NSW 2000, Australia

Suite 1, 24 Alma Rd, New Lambton NSW 2305, Australia



1300 891 181



Find Us

Suite 1, 24 Alma Rd,
New Lambton NSW
2305, Australia

Our Certifications


Are you a certified Google Partner?

Yes! We’re one of Google’s highest levels of Google Premier Partners. We have our own Google agency team in Sydney (we meet with them regularly). 

This badge indicates we have a proven track record in:

  • Reducing wasted ad spend for our clients over the long term
  • Rapidly expanding our list of high-performing clients
  • Partnering with those clients for a long time (even without lock-in contracts)

As a Google Premier Partner, our company directly access Google’s top support personnel. We also have first access to Google’s latest tech and access to beta ads before they are released to the public, which we use for our clients even before competitors are aware of their existence.

What does cost-per-click mean?

Cost-per-click refers to the amount you pay for each click through your ads.

How much will my ads cost per click?

Your ad’s cost per click can depend on the following factors: your bid, the quality of your ads, and the possible effect of your ads.

Is PPC suitable for my business?

Over a decade, our agency has invested millions of dollars in 1,812 companies across 355 niches. While partnering with us, our clients have seen how advanced mathematicians and statisticians use PPC campaigns to generate unbelievable ROIs for various businesses.

We do consultations upfront. We want to help, but if we think PPC is not suitable for you –  and it’s not fit for everyone – we’d rather say no outright than have you spend your hard-earned dollars only to see for yourself that it isn’t.

If you want a no-pitch consultation with a specialist about whether PPC is an excellent option for your business, let’s discuss it.

You can email us at [email protected] or call us at 1300 891 181.

  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
    It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

    Iris Lever , CMO at PropertyMe
  • I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing

    Joseph Khoury , Tree and Garden Solutions
  • We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant

    Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management
  • You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…

    Yuri Marshall , Visaone
  • I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

    Director , Eastside Speech Solutions
  • In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…

    Philip K. Bonser , Goulburn Offroad Carts
  • The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…

    Sophie Sutjiadi , Grace Hotel
  • The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service

    Tim Lassig , Director Hospitality Fitout Specialists
  • I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

    Martin Roschach , Director Reach for Life Health
  • Working with Blake and Digital Spotlight has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

    Sean Hearsee , Managing Director Sage Painting
  • Blake and his team are brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!

    Jordi Twomey , Twomey Dispute Lawyers
  • We have been very pleased with our decision to engage Digital Spotlight to manage and and improve our SEO. Blake, John and the rest of their team are very responsive and know their stuff. After some bad experiences with other providers in this space, we're not going anywhere.

    Managing Director , Avlaw Aviation Consulting