How Does PPC Work?
PPC advertising can drive targeted demographics to your landing page and engage searchers ready to take action with you or your competitors. Additionally, you pay a specific fee whenever they click on your ad.
The actual amount you’re going to pay for a searcher’s click on your ad rests on at least three factors:
- Your bid
- The ad platform’s scoring system of your keyword
- Ad and landing page combination
- The potential impact of your ad
Consequently, to know whether PPC currently works well for your company, consider whether you’ve traced each sale and leads back to those that found you first via PPC.
For the most part, we believe that ad agencies shouldn’t dwell on creating witty ads or sleek web designs. Ideal PPC campaign managers focus on ongoing analytics, tracking, testing, and segmentation, allowing customers to vote on which ad and landing page work best when they vote with their wallets.
At Digital Spotlight, we don’t tie you down with lock-in contracts. Why? Because our team of maths experts takes numbers seriously. If the numbers don’t show we’ve increased the profitability of your advertising campaigns, we’re out.