Do You Provide SEO Packages?

Yes, we do! But we don’t just offer off-the-shelf packages like a menu in a restaurant. We do audits and analyses and develop a customised SEO package solution tailored to the needs and budget of your Sydney-based business.

What You Get With Our Power House SEO Packages

When you work with us, you can access powerful SEO features and benefits that boost your online performance based on the SEO package that suits your needs. Let’s discuss these benefits.   

Lead Generation-Guaranteed SEO Packages in Sydney

We don’t make guarantees or promises, such as increased leads or the top spot on Google. 

No one can. 

If anyone says they can and they will, they’re lying or using black hat techniques that violate the search engine’s terms of service.

We’ve helped generate leads for several Sydney-based businesses, including a property management software provider, a custom pool builder, a steel frame and truss manufacturer, and a tertiary creative industries provider.

Iris Lever, PropertyMe’s chief marketing officer in Sydney, had this to say about our services:

“We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing.”

Monthly SEO Activities in Each SEO Package

Monthly SEO activities for each of our SEO packages depend on your business needs and our analysis.

For instance, our SEO Entry package offers sitemap creation and targeting of three to five core keywords that can rank your website for 10 to 35 or more derivatives of such keywords on Google.

Meanwhile, our SEO Corporate package simultaneously targets 9 to 15 core keywords. We send weekly progress snapshot emails so you can track your website’s SEO performance.

Another example is our SEO Enterprise package, which includes benchmarking analysis, Google Analytics audit, content audit, and anchor text optimisation. 

And because client demands are ever-changing, we also have custom enterprise solutions utilising a high-level SEO approach tailored to your business’ budget and needs.

For example, we can provide content brief creation and production if you need content for your site.

Ultimately, our goal is to help you succeed in your business objectives. We aspire to be the SEO agency you’ll view as your trusted business partner.

SEO Consultation and Discovery

You won’t deal with fast-talking salespeople when you come to us for an SEO consultation. Instead, you’ll be speaking with expert consultants who talk slowly. 

We listen first and, where appropriate, offer a free technical audit that would otherwise cost thousands of dollars with other providers.

Why give away something valuable for free, you ask? Because we believe it’s only fair to quote you for an SEO package after we know what your business truly needs.

Action Plan

We follow a plan for your SEO campaign, along with a recommendation on which package best suits your business. Here are the sources of the data for the keywords to be used:

• Client questionnaire
• Search term report
• Competition report
• Google-suggested keywords
• SEMRush (for suggested keywords that can be included in the list)
• Ahrefs (for choosing keywords on page 2 onwards)

Keyword Research

Keyword research requires determining the best keywords to attract the most relevant traffic to your company’s website to help achieve your business objectives.

We determine those keywords through strategy development and ongoing review. Depending on your package, we also comprehensively analyse important keywords and identify terms needing repair.

Competitor Analysis

Your competitors can rank higher or lower than you in the search results. Analysing your competitors involves determining the factors their websites rank as they do compared to yours.

Competitor Analysis for Local SEO

We perform competitor analysis and market research on request. This way, we can formulate a plan to beat your competition for their locally ranked keywords.

SEO Setup

Our SEO services include setting up and integrating your website’s Google Analytics tool, as discussed in the following section.

Google Analytics Setup and Integration

SEO analytics involves collecting and analysing your data to understand better your site’s performance and how users behave on your website.

Depending on our analysis and SEO package, we can set up Google Analytics where required and possible.

Google Maps Optimisation in SEO Packages

SEO packages that include optimisation for Google Maps can help you showcase your local business on Google Maps search results. 

Contact us to learn more about how this service can help your Sydney business capture additional traffic.

Account Management

When you sign up with our SEO package services, we manage your account through the following:

• We check your uniform resource locator (URL or web address) to see if it is correct or redirects to another page or site.
• We communicate with the account director for the SEO questionnaire.
• While waiting for the questionnaire, the account manager assigned starts gathering data from SEMRush, Ahrefs, Google SERP, your website, and social media accounts.
• We set up the project for you and update its details in the task list.
• The linking team will email your startup information.

SEO Reporting

Our SEO team continuously monitors the progress of our tests and delivers monthly reports to you on the anniversary of the date you started working with us.

SEO Tasks Provided in Each Sydney SEO Package With a Short Description

Each SEO package we offer for our Sydney-based clients includes tasks that vary depending on the package type. Here’s a rundown of the SEO tasks and their description:

On-Page and Off-Page Analyses

On- and off-page analyses are crucial SEO activities. Not only do we ensure visitors can access insightful content from your site, but we also identify and determine what websites outside your pages we need to link to. 

On- and off-page strategies involve the following:

On-Site SEO Strategy

Part of having a quality on-site SEO strategy is having meaningful content on your pages. This means we’re not just thoughtlessly stuffing your webpage with random keywords. 

Instead, we research extensively to determine the best keywords. We analyse patterns in word counts, including subtopics for every keyword, to achieve the highest content grades.

Targeting the right keywords not only attracts relevant traffic to your website but can also help improve your on-site SEO with the following strategies.

Page Title Optimisation

Our SEO package services include adjusting on-page optimisation factors, which include the title tag, to help increase your website’s relevance to Google.

When a user browses your website, the title tag defines your page’s name, which appears on your browser’s title bar and the search engine results page (SERP).

On-Page Content

Part of SEO work involves optimising your website content to specific keywords you want to rank. This way, Google can see what keywords are relevant for the page you want to optimise.

Ongoing Content Marketing

Content creation is key to your SEO success. You know our SEO content works when its intent relates to the keywords you want to rank for. 

Our ongoing content marketing process involves researching and writing information your target audience can relate to. We adjust your content to increase your website’s relevance with Google and ensure your content gets indexed as swiftly as possible.

Talk to us to learn how we can help build and curate content for your organic content marketing strategies. 

Internal Linking

Internal linking allows us to create a structure to show users where to find essential content on your website.

Internal links can also help improve user experience by allowing customers to navigate between important pages on your site freely.

Aside from being a navigational tool, internal linking can significantly boost SEO by spreading link equity throughout your site. This means that when one page ranks well, its success can help uplift other linked pages.

Search engines discover new pages on your site through internal linking. Our robust linking strategy ensures that all your important pages get seen and indexed. It’s a powerful way of telling the search engine which pages you value most, enhancing their visibility and rank.

Meta Descriptions

A meta description summarises your page’s content, describing what users and search engines expect to see on your page.

While it doesn’t directly impact your search engine rankings, our well-crafted meta descriptions help enhance click-through rates by convincing users to visit your page when it appears in search results.

Technical Audit

Building great content and authenticity will mean nothing if Google can’t index your site, so we do a technical SEO audit to examine your website for efficient crawling and indexing.

A technical audit also ensures that no underlying technical issues impact your site’s performance in search rankings. Doing so is essential for identifying and fixing issues preventing the site’s ability to rank high.

Local SEO Strategy

We can get your Sydney business to rank well in Google’s local search results through local SEO services. We can help optimise your local SEO by considering your business profile, local citations, and customer reviews.

On-Page Optimisation Factors

Aside from optimising your page title tag, we adjust other on-page elements like header tags and web page content so your website stays relevant to Google.

Off-Page SEO Strategy

SEO isn’t just about optimising your pages. It also involves going off-page and spreading the word about your brand, building up its reputation outside your website’s immediate reach. 

The following are some activities we perform under our off-page SEO strategy:

Google My Business (GMB)

We register and set up your account in Google Business Profile (GBP), formerly Google My Business (GMB), allowing you to upload photos and optimise your website for multiple first-page rankings. 

GBP also offers more visibility on Google for each branch you have an offline address.

Backlinks

To help increase traffic to your website, we build links from relevant and authoritative sources on your pages. Doing so also helps bring topical relevance and potentially build up Google’s trust in your website.

Business Citations (NAP Links)

Citations are your online business references featuring the name, address, and phone number (NAP).

We use business citations as an essential ranking factor in local SEO. They impact how Google search engines perceive the relevancy and legitimacy of your enterprise.

Guest Posting

Writing and promoting high-quality guest posts for your site is an effective off-site digital marketing SEO strategy. 

Working with talented writers allows us to supercharge your SEO efforts through guest posting on relevant and reputable websites.

Customised SEO Reporting

When we send you our monthly SEO reporting and analysis, we use Looker Studio to customise our reports.

Looker Studio is an excellent Google tool that lets us create and share engaging reports and data visualisations to tell impactful stories.

Off-Page Optimisation Factors

Some elements we use for off-page optimisation include local citations, outreach campaigns to build high-authority links, business listings across search engines, and guest blogging.

What Is Different in Each of the SEO Packages That You Offer?

SEO packages aren’t created equal, so before we offer you an SEO package, we perform analysis and audits on your website to determine what issues we need to fix. 

Each package is customised per client, considering ever-changing demands and needs.

Among the primary differences between these packages is the number of keywords to target as search terms relevant to your page.

SEO package	Initial keywords	Keywords from month 2 onwards
SEO Entry	3	5
SEO Premium	6	10
SEO Corporate	9	15
SEO Corporate Plus	12	20
SEO Enterprise	9	To be determined

 

What Is SEO?

Perhaps your hands are full with managing your local business, and you can’t be bothered with the technical stuff about search engine optimisation. Worry not. 

Unlike other SEO agencies, we explain to you in simple terms what SEO is and how it works so you’ll understand how it can boost your business.

Effective SEO involves developing your website’s online presence to maintain your organic ranking in the search results.

However, successfully executing SEO long-term isn’t as easy as it looks. This is why we’re not just targeting keywords and soliciting links to improve your organic search rank and website traffic. We do more than that. 

We use SEO to decode the work of Google engineers to find significant algorithm changes. Then, we use those changes to help optimise your digital marketing campaigns.

How Does SEO Work?

You may not know it, but Google makes algorithm changes yearly, affecting where a site should rank for each search term and on what pages those terms should rank.

While some changes are subtle, other algorithm shifts are so significant that they caused businesses to close up shop.

Meanwhile, the best SEO experts can identify anomalies causing major shifts in Google’s algorithm. If you’re looking for such experts, look no further. 

We go beyond the usual processes and take a mathematical approach with your business in mind.

When we perform SEO for your Sydney–based business, we analyse the industry your website belongs to and how challenging the competition is. 

As SEO specialists, we evaluate your website by doing the following:

• Understanding your website’s industry
• • We determine the site’s use, such as for eCommerce or sports betting.
  • We identify what the site is about, such as clothing or medical supplies.

• Viewing your website
• • We determine the website’s target country.
  • We examine the site’s crawlability, indexability, and any issues with its content.

• Viewing your webpage
• • We identify the page type, such as whether it is a homepage, category, or post.
  • We identify the page’s purpose, such as whether it is a product, contact, or about us page.

“Why Should I Invest In SEO?”

Our SEO packages are designed to help improve your business in numerous ways by providing the following SEO benefits:

• Creating an organic halo: People are likely to perceive you as the top brand when Google considers your response to a search query as the top answer. 

In other words, our well-crafted SEO packages can position you as an authority within your industry in Sydney.

• Locking out your competition: By ranking well in the organic search results, you can keep your competition out of the picture and out of potential buyers’ minds. 

More people can find your business in Sydney, and your local customers may never know your competitors exist!

• Dominating today’s most challenging niches: Our well-implemented SEO packages can give your brand authority a stable foothold in Sydney, even in a highly competitive industry. 

SEO can help boost traffic to your website, which can convert to leads and increase sales.

Sydney SEO for Quality Organic Traffic

Google aims to match the searcher’s intent with the information they’re looking for while giving them the best online experience.

Our well-executed SEO packages allow you to identify your customers and optimise your site by giving them the information they need better than your competitors. 

Your local target audience will view your business as the leading brand, and prospects in Sydney will be calling you.

The ROI of Search Engine Optimisation

Your SEO return on investment (ROI) will vary depending on your marketing goals and your SEO campaign’s performance.

We’ll ask you about your goals, industry, and target audience to determine the specific metrics by which we measure your potential ROI.

In other words, we don’t just view SEO ROI from one angle but collaborate with you to determine relevant metrics, such as:

• Organic traffic growth
• Keyword rankings
• Conversions through generated leads, purchases, or other desirable actions through organic visits
• Brand awareness   

Search Engine Optimisation vs. Digital Marketing

Digital marketing is online marketing to increase your leads and sales. SEO is just one of several digital marketing services we offer, which include Google Ads, Facebook Ads, and Bing Ads.

Digital marketing can help with brand building. With the right mix of SEO services or packages and a well-rounded presence across different platforms, digital marketing can contribute to your brand’s overall awareness in Sydney, whether a small or big business. 

Think of digital marketing as a chef’s large toolkit full of various strategies to attract customers and grow your business. It blends multiple techniques, each tailored to reach different audiences effectively.

Meanwhile, SEO is about optimising your website to rank higher on the SERPs, much like how a chef ensures their creations reach the right customers. SEO helps make your site visible to users searching for your products or services. 

Still, digital marketing and SEO are similar in some ways:

• Both aim to attract customers and increase brand awareness.
• Understanding your target audience is essential in both strategies.
• High-quality, resonant content is key to success.

The Essential Strategies for SEO Success

The right SEO strategy can immensely benefit your Sydney business by helping increase your brand’s visibility and improving your sales. Here are some of the strategies we implement with our SEO packages.

Beyond Website Optimisation

Our scope of SEO activities goes beyond simply optimising your website. Depending on the SEO package chosen, we perform other services, such as the following:

• Sitemap creation and submission for faster indexing (for compatible sites)
• Correction of errors found by Google Search Console to ensure no minor penalties interfere with reaching the first page rankings
• Ranking defence plan to maintain your first page positions against future competition once your website achieves first page ranks
• Internal Google ranking monitoring and analysis based on our unique SEO methodology to check for site issues and penalties 

Quality Website Links

Our team of outreach experts identifies and determines the suitable websites to link to.

High-quality links can help establish your relevance and domain authority for specific topics, increasing Google’s trust while also growing your referral traffic from relevant sites. 

Social Media and Super Fans

Social media signals can be an essential element in improving your search rankings. Besides, won’t it be much better if users share your content on their social networks?

Our Google Reputation Management identifies high-authority web properties that work for optimisation, such as citations, company reviews, and brand and personnel profiles on social networks and authoritative sites.

Ongoing Content Strategy

Quality content isn’t just randomly throwing keywords on your pages. Keyword intent (or search intent), which is about giving searchers what they want in a query, is essential in creating meaningful content. 

Part of our content strategy includes defining SEO-focused guidelines for creating future blogs, recommending fresh content, and introducing future content considerations to continue our work together.

Do You Offer Other Digital Marketing Services?

SEO isn’t the only service we provide in Sydney. Depending on your business needs, you can consult us for other digital marketing services, such as the following:

• Google Ads management: We’re not just Google-trained and certified pay-per-click (PPC) specialists. We also know how to get results through Google Ads while being cost-effective.
• Facebook Ads management: We create a finely tuned social media campaign through Facebook Ads using specialised tools and insider knowledge to help you target your preferred market.

Facebook has certified us as a Meta business partner, so you can trust us to deliver results to Facebook and your business.

• Bing Ads management: Google isn’t the only existing search engine. If you want to target users outside Google, Microsoft’s Bing platform can help you get ahead of competitors using our Bing-optimised strategies.