What makes us different? We understand that there is no one-size-fits-all approach to SEO. Different businesses face unique challenges and have different goals, so we offer customisable SEO packages that fit your needs.
Before we take any client on, we do an overall competition and technical analysis, investing thousands of dollars in analysing and auditing their website. We can do this for you, too, free of charge and with no strings attached.
Using the results of our analyses and audits, we give you a clear picture of your situation and what you really need. We provide you with the facts so you can decide how you want us to manage your SEO campaign.
“What Is an SEO Agency and Why Do I Need One?”
We understand if you want to do SEO by yourself, especially when you want to keep costs down. But if you don’t have the time and expertise to do it alone, consider working with us at Digital Spotlight.
We’re an Australia-based, award-winning SEO agency with 15+ years of experience in the industry. By partnering with a digital marketing agency like ours, you can focus on running your business while we do the SEO heavy lifting.
Keep reading to know how we can make SEO work for you to help your business grow.
What Does an SEO Company Do?
Other SEO companies will tell you they’ll deliver the leads and sales you want while lowering your acquisition cost. But you already know that. Still, many SEO digital companies fail at those points.
What makes us different is that we deliver results. Our maths-savvy experts eat numbers for breakfast and focus on data and results to help you achieve your business goals.
Why Is SEO So Important?
You may sell in-demand products on your online store, have fantastic customer support, or have a user-friendly web design. But without SEO, your customers might not hear about or notice you, no matter how great your offers are.
Overall, SEO can help your website become more visible to your target customers and turn your brand into an authoritative source.
If you want an online marketing campaign that provides significant medium- to long-term returns on your investment, SEO is one of your best options.
No Extra Investment
We’ll perform a free technical audit that might cost you thousands of dollars with other agencies. While this may seem like we’re giving away valuable information, we believe it’s fair to quote you only after knowing your issues and needs.
Plus, we don’t charge extra when your website performs well. We’re simply doing our job. In other words, your website gets cheaper to run as its value increases.
Save Your Time and Energy
For some business owners, the time spent not managing the business is the time they’re not earning.
If you’re one of these owners, spending time and energy learning and doing SEO may be challenging since you also have a business to run.
Fortunately, we have the SEO expertise with over a decade’s experience to deliver an amazing and ongoing return on investment (ROI). This allows us to take ownership of our role as SEO specialists so you can focus more on your work.
What Types of SEO Services Do You Provide?
Are you targeting clients within your city or region? Do you cater to customers in various places across Australia? Do you run an online store? The following SEO services we provide can be tailored to fit these unique business needs:
Local SEO
We provide local SEO services to help your local business rank high in Google’s local search results. When doing local SEO, we look at customer reviews, local citations, your Google Business Profile (GBP) information, and other essential elements affecting your local business ranking.
Enterprise SEO
Our SEO Enterprise service is a large-scale, strategic approach that uses core SEO fundamentals with advanced tactics to help boost the number of conversions on your business website.
Many corporations running large websites prefer the enterprise package because it allows them to create high-level strategies that connect SEO with content marketing, P.R.s, and other social elements.
Content Marketing
Content marketing is one way to educate your target audience about your business. High-quality content that leverages SEO allows you to maximise your search engine visibility.
National SEO
National SEO targets customers across the country. This strategy can work best for businesses where location is irrelevant.
A national SEO strategy also requires more general keywords to reach a wider audience. This strategy can be challenging, primarily when many similar businesses already target those keywords.
eCommerce SEO
Are you running an online store and want to improve your visibility and organic ranking in search engine results? If so, eCommerce SEO is an excellent solution for you.
eCommerce sites can benefit from SEO because it can help drive up website traffic, boosting sales. And when your online store shows up high in search results, more potential customers will likely see your products, leading to higher sales.
Other Services
SEO isn’t just the only digital marketing service we’re good at. We also offer the following services to give you more options to benefit your business:
Search Engine Marketing
Search engine marketing (SEM) is about leveraging search engines, such as Google, to help enhance your brand’s online visibility by combining SEO techniques and paid search ads.
Instead of choosing whether to use SEO or Google Ads, SEM allows you to use both solutions simultaneously.
Social Media Marketing
As the term suggests, social media marketing (SMM) is about utilising social media platforms like Facebook and Instagram to engage your target audience. SMM can also use organic posts and paid ads to help establish brand awareness and boost traffic to your website.
Conversion Rate Optimisation
We optimise conversion by determining how your site’s conversion rate and average cost per click (CPC) can significantly affect your cost per conversion.
For example, when your average CPC increases, and the conversion rate decreases, your cost per conversion goes up.
Conversion happens when users click or view your ads or free product listings and take actions valuable to your business, such as buying your product online or calling your business from their mobile phones.
Online Advertising
When you want to market your products online, our online advertising services, such as those on the Google Ads platform, let you bid to display product listings, ads, videos, or service offers to your target market.
One of the best things about advertising through Google is that we can place your ads on search engine results, non-search websites, videos, and mobile apps, giving you multiple avenues to reach your potential customers.
Digital Analytics
Performing digital analytics on your website, such as through Google Analytics, lets us monitor and understand your site’s traffic and user engagement on your apps and website.
For instance, analytics lets us know how many users visit your site and what they do there. The information we get allows us to measure your online performance and determine how effective your digital marketing campaign is.
Our Approach to SEO in Australia
As advanced maths experts, we’ve invested millions of dollars for clients in some of the most challenging niches, including many businesses in Australia.
Our SEO approach, which typically involves statistics, data segmentation, and modelling, contributes to our success.
Discovery and Audit
Before doing any actual work on your website, we thoroughly assess your pages, including their content and links. Some of the items we audit are as follows:
- Client ranking
- Page speed test
- Google algorithmic penalty
- Security issues
- On-page elements (e.g. title tag, header tags, meta description, body text, and thin content)
- Internal linking structure
Competitor Analysis
When you see your competitors ranking in the search results, you can assume they’re using SEO, too. The question is, whose SEO strategy is more effective?
By analysing your competition, we evaluate other industry players to determine what makes their sites rank higher or lower than yours.
Ultimately, the most effective SEO strategy results in achieving your business goals.
Market Research
We do market research to analyse your target market and learn your potential customers’ needs, preferences, and behaviours when they use search engines. These elements are essential when we do keyword analysis or create content briefs.
Keyword Research
Keyword research is all about targeting keywords that attract relevant website traffic.
Keyword research helps us determine how many users are searching for your product or service, whether your target market is likely to purchase, and how fast your page ranks in the search results.
On-Site Optimisation
On-page or on-site SEO optimises your pages to increase organic traffic and improve search engine rankings.
We don’t only publish relevant, high-quality content. We also optimise various page elements, such as headlines, images, title tags, header tags, and meta tags.
By optimising your pages, we can ensure your website has authority, trust, and a high level of expertise.
Technical SEO
Does your website have high-quality content and authoritative links but cannot rank high? Your site may have technical issues you aren’t aware of.
A technical SEO audit can help uncover penalties and other technical elements that may keep your site from ranking better.
On-Page Content
Your page content fills up your website, much like how you fill up your room with furniture to provide function and character.
Similarly, content can appear as text, videos, images, or interactive elements that give your page purpose. Content also determines the user’s experience, like how a visitor feels when visiting your home.
Keyword Usage
When targeting keywords to use in your website, we usually focus on those with the following qualities:
- Entering the market (ETM): Searchers under this category are interested in your products but are still looking for alternatives or unsure whether to buy. Examples of ETM keywords are “Sydney restaurants” and “wedding planning Melbourne”.
- In the market (ITM): Potential customers under this category are ready to buy from you or a competitor. Examples of ITM keywords include “contact plumbers Adelaide” or “buy house in Brisbane”.
By focusing on keywords with ETM and ITM qualities, we can target customers intending to buy or are already deep in the buying process.
Meta Data
Meta tags contain information about your page’s content. The description you see under a web page’s title on the search results page comes from the meta description.
Meta tags are part of the optimisation factors we use to perform on-page SEO. We do this to help ensure your page is authoritative and trustworthy.
U.X. Factors
We look into the following essential factors to improve your site’s user experience:
- Content relevance and quality
- Speed and performance
- Navigation and accessibility
- Website security, including addressing Google penalties, security issues, and server errors affecting user trust and safety
- Mobile optimisation, especially for users using mobile devices to access the internet
- Content presentation and structure
- Sitemaps and robots.txt files to facilitate smooth navigation for search engines and users
- Image and video optimisation
- International and multilingual aspects
- SEO and technical health, including avoiding duplicate content
- Mobile usability or core web vitals to help improve mobile user experience
Internal Link Strategy
Through internal linking, we connect one page to another within your website’s domain and ensure to pass link equity effectively and efficiently.
We update links pointing to non-indexable pages, optimise anchor text, and enhance crawl depth for your most essential pages.
URL Structure
The uniform resource locator (URL) is your website’s address. Depending on its structure, your URL affects user experience.
For example, excessive dashes and unrendered emojis can make your URL look unnatural, adversely affecting users’ perception. To fix this, we redirect your pages to simple, easy-to-understand URLs to help build your customers’ trust.
Information Architecture (I.A.)
Information architecture is how we structure and organise your website’s content. Through I.A., we create a logical flow in your site to help search engines and users find what they want.
I.A. can also help improve the following website features:
- User experience
- Search engine crawling or indexing
- Content discoverability or organisation
- Link equity distribution
- Scalability
Information architecture is vital for creating a user-friendly, searchable, and scalable website, directly impacting its success in search engine rankings and user engagement.
Off-Site SEO Approach Explained
Aside from analysing and making changes to your on-site elements, we also look into off-site factors to help improve your site’s SEO. These factors are discussed below.
Backlinks
One way to get referral traffic to your page and improve SEO performance is to have backlinks or links that one website gets from another.
We can determine your site’s authority by measuring your backlink profile’s strength and comparing that strength to others on our database.
Local Citations
Potential local customers searching for your store in Australia will likely want to know your business name, address, and phone number (NAP).
In local SEO, citations are mentions of essential business information, such as the following, to help your target market find your business fast:
- Website URL
- Email address
- Office hours
- Service descriptions
Citations use these pieces of information to help boost your online visibility and traffic and achieve your local search ranking goals.
Google My Business (GMB)
Optimising your Google Business Profile (GBP), formerly Google My Business, helps users find your business easily when they perform local searches.
We optimise your GBP listing by ensuring it has complete and accurate business information, consistent NAP details, relevant photos and videos, and accurate operating hours.
Social Media and SEO
Aside from doing SEO, we also engage in social media marketing (SMM), which uses popular platforms like Facebook and Instagram to help build brand awareness.
Contact us if you want to improve your organic ranking through SEO and engage your target market through paid social media ads.
Brand Mentions
We perform brand mentions in SEO by strategically placing references to your brand throughout the internet.
Since brand mentions are related to outreach or link building, our prospecting or outreach team works on the task.
Guest Blogging
Our guest posting service involves writing and posting articles on other blogs or websites. Guest blogging helps to generate high-quality backlinks and referral traffic.
Content Strategy
Keyword research is part of our content strategy, as this action allows us to determine the best keywords to target for your SEO campaign. When deciding what keywords to use, we consider the following factors:
- Quality: Will the searcher buy your product?
- Quantity: How many potential customers do you have?
- Competition: How challenging will it be for your page to rank?
Content Creation
A quality content strategy isn’t just about filling your webpage with relevant keywords. We must also consider the keyword intent, which is essential if you want your content to be meaningful to your target audience.
Our content creation support service involves analysing keywords to help us identify high-value opportunities. Our SEO analysis process can help us decide whether to create additional or replacement content.
Building Brand Authority
Think of brand authority as the level of trust your customers have in your brand. When they see you as trustworthy, won’t they likely choose your products and services over your rivals?
One of the ways we help improve your brand authority is by providing public relations recommendations on high-authority domains, like Forbes and Huffington Post. This helps control and protect information associated with your brand, business, and personnel and mitigate negative reviews.
Reputation Management
One of the SEO-related digital marketing services we offer is reputation management through Google.
This service lets us determine what web properties are hurting your reputation. We identify and repair the key terms that negatively impact your online reputation, considering predictive traffic and the importance of those keywords to your business.
Tracking and Reporting
We’ll send you a monthly account summary report that details your website’s SEO performance in the search engine rankings. We’ll also send a progress snapshot email so you can track the rankings of your keywords.