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Don’t scroll down yet. There are a few things you must know about us first.
You definitely want to know we’re Google Ads Platinum Partners (because there is only a handful of us in the world).
You should also know we weren’t founded by salespeople who saw an easy opportunity in being “Google Ads gurus”. We were established by statisticians, just like Google was. The kind of maths we use to engineer campaigns is not something you can pick up from a few blog posts on optimising your Google Ads campaigns.
But all that is just stuff we’re telling you. The real test of a Google Ads agency is what they can show you.
Case Study
A Financial Services Company With Almost No Web Visibility
The client was paying around $38 per conversion. They wanted to get that down to $20. We did it in the first month. By the fourth month, we were delivering leads at 75% below their target.
In four months we:
- Slashed cost per acquisition by 58%
- Reduced cost per click by 16%
- Increased conversions by 700%
Test #2: Look Who’s Talking
Your Google Ads agency needs to get you. They should be as close to you as your own marketing department. That means they need to know what you do and what your goals are. That means they have to listen, so the second test to find the right agency is:
- Does the person you’re talking to ask about your goals? (If they don’t care about your goals, you know whose sales goals they do care about.)
- If they do ask for your goals, what happens next? (Your goals are just the first question. You want your agency to be able to ask more questions to dig deeper, not just tick a box on their script and move on to the sell.)
Want To Talk To An Google Ads Agency That Listens?
Book a FREE no-pitch consultation
When I spend money on Google Ads with Digital Spotlight, I know it will turn into dollars in the bank for me.
— Brenton Tong, Managing Director, Financial Spectrum
Put Digital Spotlight to the test
Put us to the test on your campaigns with our no-lock-in contracts, and you’ll see exactly how our methods would:
- Slash wasted spend on Google Ads spend by an average of 33%
- Boost the critical lead and sale numbers by 83% on average (and in some cases by up to 400%)
- Cut average cost per sale by 28%
More Benefits Of Working With Digital Spotlight
Complete transparency
We use your Google Ads account to run campaigns. You pay Google directly for ad spend. Why?
- When you pay Google directly, you can see we are not hiding a commission on clicks. Some agencies charge small management fees but run ads through their own Google Ads accounts. Only some of what you pay them for ads is going to Google; the rest is a commission to the agency for every click.
- By checking the history in your account, you can see exactly how much we’re doing for you. Why pay an agency to “manage” your account if they’re not doing anything?
- It’s your account, so everything belongs 100% to you, and you can take over any time.
Google Premier Partner
Premier status with Google is the highest level of recognition. It means we have Google-certified staff:
- Managing ad spend at the highest levels
- Rapidly growing our A-list client list
- Retaining those clients for long periods
As Premier partners, we have a direct line to Google’s top-tier support people. If there’s an issue with your account, we only have to pick up the phone.
We also get first access to new features because Google wants our opinion. That means you’re using the latest features in Google Ads before your competitors have even heard of them. That’s an incredible edge.
The Best Data Model Outside Google Itself
Winning at Google Ads is a numbers game. As a company founded by the same kind of mathematicians maintaining Google’s algorithms, we’ve kept every piece of data from every campaign we’ve ever run. Even the smallest campaign we build is tested against a model informed by millions of dollars of Google Ads spend in thousands of niches. We segment, we slice, we model, we test, we learn, we perfect.
Restless Improvement
Today’s secret formula for Google Ads success is tomorrow’s well-trodden path. Being mathematicians and statisticians, we’re running hundreds of experiments at any one time. We take what we learn and use it to optimise our ads to keep our clients ahead of the flock with optimised clickthrough rates and low costs per click.
Referral Business
We have grown almost entirely through referrals. Our clients get incredible results, and they tell other people, which is why we keep our standards sky high.
Lock Out Competitors
Once we’re in your corner and you reach a certain level of service with us, we won’t take on any competitor.
Case Study
Outdoor Supplies Company. Average Sale $9,000.
Our client’s previous agency couldn’t stop a spiralling cost per sales figure. (Analysis later showed they were wasting money on keywords that cost a fortune but never converted.)
In just eight weeks we achieved:
- 53% fall in cost per acquisition
- 20% increase in CTR
- 3x more conversions
- 12.5% cut in cost per click
Book A Consultation With An Expert. No Sales Pitch. Guaranteed.
We work only for clients we know we can get a serious ROI for. That's why we don't sell, we listen, and we talk about what's realistic.
If you want to talk to an expert about Google platforms, book in for a free no-pitch consultation.
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