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Business Owners Trust Us to Deliver Results.

About 40% of Google search queries include local-based terms or phrases like “near me” or “in [insert city here]”. This statistic highlights a paradoxical trend— users actively seek local results even when presented with a global catalogue.

With local search engine optimisation (SEO), you can increase your web pages and content’s visibility on local search results, allowing you to capitalise on searchers’ intentions to buy from a business nearby.

Unfortunately, investing in local SEO doesn’t always result in the leads and conversions a business needs for growth. If you’ve worked with a digital marketing agency before, you know this to be true.

But let’s get something straight: it’s not local SEO’s fault.

The truth is that many online advertising firms fail to comprehend that local SEO isn’t an all-encompassing solution. After all, no two businesses are the same, even if they share the same industry and local market.

Fortunately, we’re not your average SEO provider. 

We don’t ask our clients for upfront investments. Instead, we invest millions in terms of research and development for our clients.

Before you come aboard, we’ll conduct audits to understand your objectives, current online authority, and competitive landscape to provide actionable guidance that costs thousands of dollars for free, with no obligations.

Why? It’s simple: quoting you for a service without having all the facts isn’t fair. While all businesses with websites need SEO, local SEO may not apply to every business type.

In [an] industry where many take your money and do very little for it, [Digital Spotlight] is a breath of fresh air for small businesses like mine.

Philip Bonser | Goulburn Offroad Carts

 

Want to know if your venture can benefit from local SEO? Call us at 1300-891-181 or email us at [email protected] to schedule a no-pitch consultation with one of our SEO experts.

What Is Local SEO, and How Does It Work?

Local search engine optimisation (SEO) is a digital marketing strategy for boosting your local visibility on search engines like Bing and Google.

Although the precise processes involved vary between clients, we generally utilise techniques such as:

  • Researching high-converting keywords relevant to your local audience and market
  • Correcting technical site elements like duplicate content and page speed to minimise penalty exposure 
  • Identifying authoritative websites to establish backlinks and local citations
  • Setting up local business directory listings like Google Business Profile, formerly Google My Business (GMB)

To better explain local SEO, here’s an example. Imagine you’re a swimwear retail store business owner struggling to attract potential customers in Melbourne.

As a local SEO consultant, we determine what’s causing your business to stagnate. We then craft solutions to resolve those issues and rank your web pages and content in local search engine results pages (SERPs).

More importantly, we aim to drive organic traffic from local customers to your business.

For instance, we could change your target keyword from “togs,” a term relevant to Brisbane, to “cossies,” a keyword more familiar to people in Melbourne, and integrate it into your web pages and content.

What Matters for Local SEO

When Google answers user queries, it provides results from its standard organic search listings and the local map pack. The latter is a Google SERP feature that displays the most relevant local listings and their Google Maps location to the searcher’s request.

Google uses two distinct algorithms — the standard results algorithm and the map pack algorithm– to determine the websites to put on its standard search and map pack results. 

The standard results algorithm considers the site’s content quality, backlink strength, and technical elements.

On the other hand, the map pack algorithm looks at your business’ local and proximity relevance to the searcher, your Google Business Profile, reviews, and citations.

The question is, “Which one matters most for local SEO: appearing on organic or map pack ranks?” While both can help improve your business’ search visibility, focusing on the latter may be better for establishing a local online presence.

Web pages and content from Google’s organic results appear below the map pack. However, you don’t want to ignore your organic search rankings since it also helps with your overall visibility.

Enter Digital Spotlight. We have a sophisticated analysis process utilising statistical and data segmentation and modelling techniques that let us craft the appropriate balance based on your unique business situation.

What Is Local SEO for Small Business?

It can be challenging to carve a space for a small business. Because 97.3% of Australia‘s enterprises fall under the “small business” category, you compete with over 2.5 million business owners. 

But with local SEO, you can make your products or services stand out. And that’s by making them rank higher on search engines and, by extension, more visible to your local target audience.

Fortunately, our local SEO services cater to all business sizes. We even offer custom solutions via our enterprise-level package, perfect if you need a large-scale strategic approach to local SEO.

For a comprehensive list of our digital marketing options, call 1300-891-181 or email us at [email protected].

Essential Local SEO Statistics

Local SEO can be a game-changer for a business. Most online marketing companies stop at that statement without explaining why and how. But that’s not Digital Spotlight.

To demonstrate the importance of local SEO, here are some interesting statistics:

  • There were 25.31 million internet users in Australia in early 2023.
  • Search engines take up around 93% of all web traffic.
  • 76% of searches containing geo-specific keywords, which account for 40% of all online searches in Google, have local buying intent.
  • 75% of searchers only look at the first SERP.
  • 70% of consumers check only one of the first three business listings.

So, what do these figures tell us? Your business will miss a significant market opportunity if you don’t improve your local search engine visibility and SEO ranking.

Is Local SEO Competitive?

The numbers suggest that local SEO is a valuable tool every business, including yours, should use. But it may surprise you that very few implement a local SEO strategy like creating a Google Business Profile account— 56% of local businesses have yet to set up theirs.

Now, you may wonder why. The answer is that only a few realise the value of leveraging the local market. Industry bigwigs will never tell you how local traffic can be some of your business’ most valuable traffic.

Despite the lack of public awareness, local SEO can effectively give businesses the online visibility they need to attract local customers, and our clients can attest to that.

Case in point: SAGE Painting, a Newcastle-based commercial and residential painting company, has appeared on Google Search’s Top 3 101 times and 242 times in the Top 10 with our local SEO services.

Improvements in its local search rankings – 2,425% for being in the Top 3 and 297% for being in the Top 10 – have helped SAGE Painting expand to other local markets, including Lake Macquarie, Port Stephens, Nelson Bay, and more.

“Working with Digital Spotlight has been great! They took the time to figure out a realistic strategy that helped our organic rankings immensely!

We are now on the front page for so many head terms that were previously out of reach!

Sean Hersee | SAGE Painting

How Did Search Engines Evolve?

Search engines like Google perform a three-step process when you enter a word or phrase, which are:

  • Crawling: This stage is where “search engine bots,” “crawlers,” or “spiders” scour the available web pages and content across the World Wide Web.
  • Indexing: The next phase involves storing the crawled websites in a database, allowing the search engine to find answers more effectively relevant to the user query.
  • Ranking: Lastly, the search engine will sort the indexed pages from most relevant to least applicable to the searcher’s request.

Although these mechanisms are still used today, Google has constantly tweaked its ranking process. A few decades ago, you didn’t need anything special to show up on SERPs. If you’re lucky, your business website might end up on the first page— without you doing anything.

But that’s no longer true.

How Google Ranks Search Results

Google engineers never stop adjusting the ranking algorithm. So when these amendments happen, many digital marketers are left scratching their heads trying to figure out why a previously working strategy is no longer as effective.

Fortunately, you don’t have to worry about us getting left in the dust. That’s because we speak the same language as Google and other search engines do— mathematics.

While so-called SEO gurus will tell you that you only need to pump out as much content as possible, we know that Google’s algorithm primarily considers domain authority (DA) and our approach works to improve it.

The more authoritative your business looks to Google, the higher its chances of reaching the first page and your target audience seeing your products or services.

Are Google Reviews Important for a Local SEO Strategy?

When Google’s algorithm deems you the most authoritative on a subject, internet users are inclined to believe the same. Searchers view your business as the best answer.

For this reason, Google also considers online reviews on your business listing as a ranking factor. And the more positive appraisals your business gets, the better its odds of locking out local competitors.

Is It Possible to Rank for More Than One Location?

Aside from DA and reviews, Google also uses proximity factors to determine which web pages and content appear in its SERPs. Essentially, Google checks the searcher’s location when matching appropriate sites to the query.

In other words, your business can rank in local search results in several geographic areas. Hence, our local SEO services include optimising your local business directory listings where you have a physical location.

What Is the Difference Between SEO and Local SEO?

Traditional or “regular” SEO and local SEO work similarly. Both digital marketing strategies aim to draw users to your website by improving its organic search rankings.

Of course, both approaches also consider the geographical element. The primary distinction is that local SEO explicitly focuses on enhancing “local” search visibility. In short, it’s an online advertising technique for targeting your local market.

Local SEO Is a Different Pattern

Google engineers know that internet users searching for businesses want results from their local area. As a result, Google’s ranking system now considers location even if the searcher isn’t explicitly looking for a nearby option.

While SEO and local SEO involve many of the same methods to achieve search engine domination, the latter requires more specialised techniques that incorporate the geographic component.

For example, we identify and target keyword opportunities based on your local competition and market, recommend and produce region-relevant content, and create and improve your local listings.

Should You Pay Someone to Do SEO?

Here’s what other online marketing firms won’t tell you: local search superiority is possible on your own. The main benefit of doing so is that it’s free. But is it?

Time is money. Unfortunately, learning the ins and outs of SEO involves much trial and error. If you’re willing to dedicate the time and effort you could’ve otherwise spent on running your business, then by all means.

But by partnering with a seasoned SEO provider like us, you ensure your marketing campaigns start on the right foot. After all, we have a checklist built over 15 years in the SEO industry, allowing us to consistently hit search engine sweet spots.

How Much Does Local SEO Cost?

Partnering with a local SEO provider lets you leverage its knowledge and expertise. However, doing so comes at a price, sometimes a substantial amount.

While most firms are eager to put a price tag on their offerings, that’s not us. We don’t want to mislead you into thinking that paying $X will guarantee Y results. Every business, whether big or small, has unique challenges and goals.

That’s why we want to understand your venture before quoting. Fortunately, when we set a dollar value, know that you’ll only pay that amount— no hidden fees or performance bonuses.

If you want to know how much of your marketing budget you’ll need to invest in local SEO, call 1300-891-181 or email us at [email protected] and tell us about your business.

Why Is Local SEO Important?

Don’t get us wrong. While we’ve been singing local SEO’s praises, we’re not saying it’s the only way to attract local customers to your business— it may not even be the solution you require.

That said, some advantages make local SEO superior for enhancing your local search visibility. Here are some of those upsides:

Drive Quality Local Leads

Results from SEO can take a while— four months to a year, according to Google. If you want immediate visibility, you can consider pay-per-click (PPC) advertising, which lets you buy SERP placement.

Unfortunately, paid search marketing nets you 70% less traffic. With local SEO, you’re organically improving your online presence, raising your odds of attracting quality leads— consumers looking for and ready to buy from nearby businesses.

Do Local Leads Convert Well?

Not all leads will fill out a contact form, purchase your offerings, or, in other words, become conversions. But as mentioned, local SEO is effective at drawing quality leads, those who are deep in the buying cycle.

These local searches often result in conversion. In fact, data suggest that local leads are 78% more likely to perform a desired action on your business website.

Is Local SEO Good for Branding?

Consumers may never know your business exists if it doesn’t appear on the first page of SERPs. Surveys show that only 25% of searchers bother checking past the initial list.

Local SEO can help your products or services get top placement in the search rankings. The benefit of showing as a top result? Searchers instinctively feel you’re the top brand when search engines believe you’re the most relevant answer.

Who Needs Local SEO?

If you’re a business owner who wants to promote your products or services to internet users looking for options in their local area, you’ll want to leverage local search engine optimisation.

But even if you’re not relying on your local customers for growth, you can still benefit from local SEO. Search engine algorithms consider proximity factors, regardless of whether the searcher included local-based keywords like “near me” in their query.

Do understand, however, that local SEO isn’t a one-size-fits-all solution. We’ll never recommend it if we’re not convinced it can help your business.

Despite what other digital marketing companies may say, SEO isn’t for everyone. We’d rather let you walk away than waste your marketing budget trying to prove local SEO is the answer, even when it’s not.

What Should You Expect to See for Your Business When Local SEO Is Applied?

Many local SEO service providers tout local SEO as a miracle cure for poor or lacking visibility, guaranteeing unbelievable results if you trust them with your advertising budget.

Sadly, there are no “guarantees” in SEO. However, there are clear, tell-tale signs that a local SEO campaign is working its magic. These indicators include the following:

Search Engine Ranking

Are you aware that the top three search results account for over 75% of clicks? This statistic indicates that having a first-page placement isn’t enough; you must also be at the top of the list.

A local SEO agency, like Digital Spotlight, with an effective strategy that relies on advanced statistical analysis instead of gut feeling, can help get your web pages and content top rankings in local search results. 

Increased Traffic

What do you think happens when your business ranks high in local SERPs? As the 75%-figure suggests, your website becomes more searchable by your target audience, resulting in more visitors and, by extension, higher odds of earning leads and conversions. 

Authentic Content

Google’s algorithm rewards websites demonstrating E-A-T (expertise, authoritativeness, and trustworthiness). So, how do you show your business meets E-A-T guidelines? You provide authentic content that answers your potential local customers’ questions.

If you partner with a local SEO firm that understands E-A-T like we do, you can expect an approach that includes a content marketing plan that gives local customers the confidence to make purchases and continue to buy from you.

Competitive Advantage

Not everyone realises the value of optimising one’s website for local search. 

Partner with us, and we’ll help you reap the benefits of digital marketing strategy, including locking out the competition. You can monopolise the local market if your customers don’t know about your business rivals.

Building Trust and Improving Reputation

You can expect an improved online reputation with a local SEO strategy. People are likelier to engage and have a positive impression of your business if Google assigns it a high search rank  

 

If the leading search engine says your business is the top brand, potential customers are likely to agree. 

Improved Online Presence

Try searching for local products or services similar to yours. Do you see your web pages and content in the organic results? How about the map pack listings? If you don’t, chances are your local target audience won’t either.

The primary goal of local SEO is to boost your business website’s local search engine visibility. After investing in local SEO, you should notice more local traffic, leads, and sales.

How Do You Get Started With Local SEO?

If you’re convinced of the many upsides of conducting a local SEO campaign, you’ll want to start ASAP. However, the first step you’ll take depends on whether you want to optimise yourself or use the experience of a digital marketing agency.

If you’re opting for the former, you can start with research. Fortunately, various guides, resources, and tools are available online to help you on your local SEO journey.

However, if you want to leverage our 15+ years of experience in the SEO industry, schedule a no-pitch consultation with one of our local SEO experts by calling us at 1300-891-181 or emailing [email protected].

Game-Changing Local SEO Services From Digital Spotlight

If done right, local SEO can put your business and its offerings on the map. Unfortunately, not many online marketing companies can, and you know that if you’re reading this write-up.

So, what makes Digital Spotlight different from the hoi polloi of SEO firms promising to get your enterprise the local attention it deserves? Allow us to tell you how.

Local SEO Strategy

A local SEO provider can claim to use groundbreaking techniques to get results. But none of those innovative processes matter if they don’t directly address the challenges preventing your business from dominating your local market.

For this reason, our local SEO strategy begins with the SEO audit and revolves around our findings. We never use off-the-shelf solutions. Everything we do for our clients is based on thorough research, math-driven analysis, and rigorous real-world testing.

What Does a Successful Local SEO Strategy Look Like?

A successful local SEO strategy is one that’s explicitly tailored to the business for which it’s trying to help. 

Every enterprise has unique challenges and objectives. So, every one of them requires a unique approach.

But as a sneak peek at our dedication to crafting effective local SEO strategies, here are some numbers:

  • We’ve helped over 1,812 international businesses in over 355 niches reach the first page of Google.
  • 79% of our clients are ranking on 200 non-branded keywords.
  • Our clients earn an additional $130 million annually with their SERP rankings.

Localising Your Website

One of our winning local SEO strategies includes localising your website. This step involves incorporating geo-specific keywords throughout your web pages and content, such as title tags and H (heading) tags, to increase their relevance to search engines and your local market.

Content Strategy

Once upon a time, the number of content you produced played a significant role in search rankings. In fact, many digital marketing firms today still believe that all it takes to get on the first page is to flood the web with your content.

But times have changed. Now, more than ever, it’s quality over quantity. Hence, our content strategy involves analysing your existing materials and curating future content based on what search engines favour. 

Local Content

How do you define quality content? Is it the way it’s written? Is it engaging? For our local SEO approach, quality content refers to articles and blogs relevant to your business’ local market.

That’s why one of our jobs as a local SEO provider is to understand your competition and the local audience to identify and incorporate content that hits user intent—to buy locally.

Can Content Help Boost My Page Rank in Local Search Results?

Search engine algorithms consider numerous factors to determine how high to rank a website. One of these is dwell time, the time users spend on your content.

Keeping visitors engaged with original, relatable material that provides valuable insights ensures your target audience stays on your page for longer, exploring your offerings.

On-Site Optimisation

On-page SEO or on-site optimisation makes your web pages and content search engine– and user-friendly. Some steps we take to accomplish on-site SEO include the following:

  • Adding internal links to help Google and other search engines crawl and searchers navigate your site more efficiently.
  • Adjusting your web pages’ URL (uniform resource locator) structures to make them more concise and functional.
  • Assigning your target keywords to your business website’s appropriate, relevant pages.

Local Link Building

Think of links as referrals from other businesses. The more of them your website has, the more credible it appears to search engines and consumers. But like with our content creation strategy, our link-building approach focuses on quality.

That’s why we target only relevant and authoritative local business websites. What makes this a local SEO link-building process is that we also consider the site’s physical location.

Local Keyword Research

The keywords you target and incorporate into your local SEO efforts can make or break your campaign. It’s these terms and phrases that search engines use to match the most relevant pages and content to searchers.

Fortunately, we have full-time researchers who constantly monitor keyword trends that help identify what your local audience is likely to type into a search bar and bring in the most return on investment (ROI).

Local Competitor Analysis

You know what they say, “Keep your friends close and your enemies closer”. For this reason, thoroughly analysing your local competitors is one of our local SEO service’s foundations.

By understanding what your rivals are doing to attract local customers, we can formulate a strategy to outrank them on local-based keywords and defend your local search engine rank.

Google Business Profile Management

Google Business Profile, formerly Google My Business (GMB), functions as your business’ online directory listing and is the backbone of local search success.

Google Business Profile displays critical information about your enterprise, such as the business name, phone number, products or services, and photos, to searchers looking for local options on Google Search and Google Maps.

Our local SEO services include claiming your Google My Business listing on your behalf for all your physical locations and ensuring it leaves a lasting impression by highlighting everything local customers may want to know about your business.

Technical SEO

Before a search engine can assign your business website a SERP rank, it must first crawl or look for it on the web and index it or save a copy. If a search engine can’t perform these fundamental two steps, it’s unlikely your products or services will appear in local search results.

Fortunately, our technical search engine optimisation approach includes improving your website’s crawlability and indexability, such as by:

  • Setting up Google Search Console to spot issues like security vulnerabilities
  • Installing an SSL (secure sockets layer) certificate 
  • Creating or submitting a sitemap for your website
  • Improving your website’s PageSpeed score, aiming for 90 or higher

Local Landing Pages

Your landing pages or the web pages internet users are redirected to after clicking your website from the search results are one of your initial contact points with potential customers.

So, to entice local consumers to your business’ offerings, you must have location-specific pages. If you don’t have one, we can create one for you, including curating designs, content, and photos.

Reputation Management

Off-page elements like online reviews are how consumers determine if your business is credible and trustworthy. If you get enough negative appraisals from your local market, searchers will unlikely become growth-inducing leads and conversions.

However, positive reviews, such as on your website and Google Business Profile, can significantly improve local search engine visibility. That’s why our local SEO process involves online reputation management.

Monitoring Local Search Rankings

Our local SEO strategies aren’t based on gut feelings. Instead, they’re formed by drilling into the numbers. 

 

Aside from your input, the data tell us what works and what doesn’t. So, you can be confident that we’ll be vigilant about monitoring your campaign’s performance.

Reporting and Tracking

While many digital marketing companies disappear after they get paid, not us. Transparency is one of our local SEO service’s guiding principles. We provide monthly reporting and analysis, giving insight into your campaign’s performance.

“[Digital Spotlight] is brilliant to work with! Great communication and extremely skilled in delivering awesome results. Thank you!

Jordi Twomey | Twomey Dispute Lawyers

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Why Choose Us for Local SEO in Australia?

Over 1,800 businesses trust our digital marketing services. Many have been with us for over five years, some a decade. They trust us because we deliver results.

We don’t like using complicated terminology, confusing you with all the intricacies of what we do. Instead, we talk slowly, explain everything in simple language, and keep you in the loop. We want our partnership to be a collaborative one.

Still not convinced we’re the best firm to handle your local SEO needs? Here are more reasons why many other enterprises choose Digital Spotlight and why you should, too:

Reputable Local SEO Services From a Rapidly Growing Australian Company

 

How do you expect to attract local customers to your business if you don’t understand the local market? Fortunately, we do. After all, we began our journey and established our name in the SEO industry in the Land Down Under.

Rank at the Top of Google for High-Volume Keywords in Your Industry

 

Some industry-specific keywords are more challenging to rank due to their large search volume. When they do, they often yield less-than-desirable leads and sales numbers.

Fortunately, we have a sophisticated and field-tested keyword analysis process to help determine the ones that drive highly targeted traffic from your local market.

Customised Long-Term Strategies From Digital Spotlight’s Local SEO Specialists

 

Traditional SEO focuses on general search visibility, whereas local SEO is about leaving your mark in your local area. While the two share many of the same concepts, they are distinct processes.

Unlike other local SEO companies, we treat regular and local SEO differently. We don’t rely on cookie-cutter strategies. Instead, we craft tailored solutions that provide results long after your marketing campaign has ended.

It’s About Time You Got Seen in Your Local Area!

Local SEO can give your business the local visibility it needs for growth. It’s as simple as that. 

Avlaw, a Sydney-based aviation consultation company, is a testament to the effectiveness of local SEO, increasing its organic traffic by 1,155%.

We have been very pleased with our decision to engage Digital Spotlight to manage and improve our SEO.

[Digital Spotlight]’s team is very responsive and knows their stuff. After some bad experiences with other [SEO] providers in this [industry,] we’re not going anywhere.

Avlaw Aviation Consulting

Watch Profits Grow When Customers Shop Local

 

While it can vary depending on the industry and the product or service in question, online searches can lead to a 28% chance of purchase. In other words, you’re likely missing out on sales by not appearing as a result.

With our local SEO services, you won’t have this problem. That’s because our approach focuses on matching your products or services with searchers in the later stages of the buying cycle.

Stay on Top With Our Local SEO Process

 

Getting top placement on SERPs is possible but challenging. For many local SEO providers, keeping that position is close to impossible. But not for us. The reason is that we do the following:

Know the Target

We understand that some searchers are just curious with no intention of buying. So, we don’t target them. Instead, we focus on those likely to become loyal customers— people who are very interested in offerings similar to your business and those who are ready to buy. 

Out-Strategise the Competition

Many digital marketing firms are reactive, adjusting to search engine changes when they happen. In contrast, we’re proactive. We have researchers who monitor data to spot developing trends.

This approach allows us to hypothesise, experiment on the hypotheses developed, and test strategies before others even realise a shift is occurring. Our high-level partnership with Google helps, too, giving us early access to updates and feature launches.

Full SEO Implementation

While some online advertising companies specialise in one or two aspects of SEO, we cover all the bases. From helping you target the right keywords and crafting original, high-quality content to resolving technical issues like slow page speed, we ensure we raise every ranking factor.

Modify on the Fly

We’re nothing if not adaptable. In our 15+ years in the industry, several significant shifts in SEO have occurred, deleting once-prominent websites from the internet. We’re still here because we know when and how to adjust our strategies.

We’re Here for the Win!

 

While our local SEO service’s primary goal is to get you on the first page of local SERPs, our approach doesn’t stop there. We’ll also work to help you conquer your local market by keeping your competition out of your potential customers’ radars.

We Make Things Happen

 

If you ask our clients to describe us in one word, we’re confident they’ll say, “Results”. 

We don’t make promises; we make things happen, thanks to our data-driven and maths-based approach to local SEO.

Higher Return on Investment

 

Unlike PPC advertising, the SERP rank, traffic, leads, and conversions you gain from local SEO don’t immediately vanish when your campaign ends, making it the better marketing solution for ROI.

Don’t believe us? Try it out for yourself. Feel free to walk away if we’re wrong— no hard feelings— because you can. After all, we don’t tie our clients down with restrictive, long-term contracts.

Subtle Yet Ever-Green Branding Propositions

 

Creating content is an excellent way to integrate high-converting keywords. But we don’t produce content for the sake of keyword stuffing. Instead, we focus on crafting relevant, evergreen content that raises your business’ authority, authenticity, and credibility.

Fitting Global Trends Into Local Campaigns

 

It may sound counterintuitive, but we won’t limit our SEO efforts to your local area. 

Think about it: the internet has turned every searcher into a potential customer, no matter where they are. With this larger-scale lens, we put your business in a position to expand.

Hard Work, Not Parlour Tricks

 

Here’s a tip: stay away from local SEO providers who promise you the #1 spot on SERPs. That’s because those who do often rely on “black hat” or otherwise unethical techniques.

While we can’t make guarantees, we’re confident we can give your brand the local awareness it needs to overtake its peers without risking penalties that can displace its web pages and content from search engines.

Local SEO Services That Convert

 

There are reasons why our local SEO services consistently bring conversions and sales. These are the two most fundamental ones that we do:

Establish Goals

When you choose us as your local SEO partner, know that we’ll focus on understanding who you are, what you’re trying to achieve, and the challenges preventing you from realising those goals. This way, we’re able to craft a specialised plan of attack.

Work One on One

Our partnership will be a collaborative one. Unlike other digital marketing agencies, we want you in the loop at every stage of the local SEO process. Why? Because it’s your feedback that lets us know how we can improve.

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95.67%

Client-retention rate

x5.5

Average client ROAS

2,103+

Number of client campaigns we’ve worked on

Frequently Asked Questions

Do you provide industry-specific local SEO services?

Yes. Our clients are spread out over 355 diverse niches and sectors. So, we have the experience and the know-how to navigate the local SEO scene for all types of businesses.

It’s worth noting, however, that our audit will reveal whether we can help. Yes, we want to help achieve local search visibility for your enterprise. But we don’t work with just anyone — only those who can benefit from local SEO.

When will I see results from the local SEO campaign?

As per Google, noticeable results from SEO typically take between four months and a year to appear. That said, each business is unique. If you’re starting from scratch, you can’t expect immediate local search superiority. But if your venture has a robust foundation, it may rank quicker.

Who will be working on my site?

Our experienced local SEO experts, of course. Fortunately, you can rest assured that your website is in good hands; we’ll keep you informed about everything we do.

What is NAP for local SEO?

NAP is the acronym for name, address, and phone number (plus area code). It’s another factor Google and other search engines consider in their ranking process.

Our job is to ensure your NAP details are correct, updated, and crawlable HTML text on your website. Doing so boosts your odds of appearing as a top result for local-based searches.

Is SEO still relevant?

Yes, it is. With more and more businesses looking to the digital landscape to find customers, it’s becoming increasingly difficult to stand out. By ranking higher on SERPs, you make it easier for potential customers to find you. In short, yes, SEO is relevant now more than ever.

Can I do local search engine optimisation on my own?

Although many digital marketing companies will say otherwise, you can optimise your web pages and content for local search individually. After all, the internet has everything you need to succeed, from resources to tools.

However, there are benefits to partnering with a local SEO service provider. Most notably, you skip all the trial and error, saving you time and resources and allowing your business to reap the benefits sooner.

Is local SEO still growing?

On a broader scale, local SEO is an underutilised strategy. Proof of this statement lies in the fact that 56% of businesses haven’t or don’t leverage online listings like Google Business Profile. So, what better time to jump into local SEO than now?

Is SEO still changing?

You might think that search engine optimisation is a digital age fad. But you’d be wrong. In fact, SEO existed before Google. However, this online marketing strategy is in a constant state of change.

Search engine engineers never stop tweaking their algorithms. So, why should SEO, a technique that optimises websites for search engine visibility, stagnate?

Do I need a website to see success with local SEO?

It’s not necessary, but it’s advised. Yes, a Google Business Profile should suffice since it appears on Google’s map pack results, allowing you to establish an online presence.

However, having a dedicated, well-crafted website can be beneficial. It boosts your credibility and gives your target audience a resource to learn more about what your enterprise offers.

Can social media help with local rankings?

It’s a common misconception, but social media doesn’t directly help you rank in local results. That said, it can help drive more local traffic to your business since Facebook, Twitter (now X), and other platforms utilise geotagging or location-based targeting.

Can you help with both local SEO and PPC?

We offer local SEO and PPC advertising services like Google and Bing Ads management. The best part? You can simultaneously use both digital marketing strategies for instant and sustainable results.

When do we use local SEO services?

All businesses can benefit from local search engine visibility. But if you want to draw customers to your products or services in your location, local SEO might be the avenue to achieve that goal.

How common is local search intent?

About 76% of online searches containing geo-specific keywords, which make up 40% of all online searches in Google, have local buying intent. This statistic highlights how internet users prefer local results when looking for products or services.

Who does local SEO attract?

As the name of the online marketing technique implies, local SEO targets searchers looking for businesses nearby.

Do you offer any guarantees in the ranking?

As much as we’d want to, no. Far too many elements impact SERP rankings for any assurances to have any tangible meaning.

How do I know the best local SEO package for my business?

The most effective way to determine the most appropriate local SEO package for your business is to consult our SEO experts. Our technical audits and consultations can help identify the appropriate measures based on your goals, budget, and industry.

Our holistic approach ensures that the local SEO strategies we implement for your brand meet your needs, maximising your investment to gain top placement in local search rankings.

What are some local SEO tips?

The best advice we can give is to claim your Google Business Profile. Why? It’s the foundation for many local SEO strategies. It also highlights information about your venture that local customers may want, such as your phone number.

Other tips that will serve your business well include gathering customer reviews, identifying keywords relevant to your local audience and market, and connecting with other local businesses to secure backlinks.

We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing.

It has been an absolute pleasure to work with the Digital Spotlight team over the years, and I would highly recommend their digital services.

Iris Lever | CMO, PropertyMe Pty Ltd

 

If you’re ready to leverage your online presence to turn your local market into loyal customers, schedule a no-pitch consultation with one of our local SEO experts by calling 1300-891-181 or emailing [email protected].

Let’s Get In Touch

Feel free to get in touch with us or if you like, you will always be welcome at our office, we love visits!

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Suite 1B, Level 16 56 Pitt Street
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Suite 1, 28 Donald St,
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LOCATION
Sydney

Suite 1B, Level 16 56 Pitt Street
Sydney NSW 2000, Australia
Newcastle

Suite 1, 28 Donald St,
Hamilton NSW 2303, Australia
PHONE NUMBER
1300 891 181| 0435 938 820|

  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
    It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

    Iris Lever , CMO at PropertyMe

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