Why Should You Work With a PPC Management Company?
As mentioned, pay-per-click advertising can give you immediate results. Unfortunately, not everyone receives these fast outcomes. After all, you and other business owners are playing a game with ever-changing rules, fighting for a handful of ad spots.
Yes, running a successful PPC campaign on your own is possible. The question is, “Can you get those coveted advertisement slots at a cost that won’t strain your enterprise?”
If you’re not confident you can, consider partnering with a PPC management company like us. Here are reasons why working with a digital marketing agency specialising in PPC advertising might be the better option:
Skip the Training Needed to Be Literate in All Things PPC
From determining the appropriate bid amount to identifying channels that deliver the best outcomes, managing a PPC campaign can be intricate. Unfortunately, navigating these complexities can be a steep learning curve.
A PPC management company with years of experience— like ours— brings in-depth knowledge and expertise, sparing you the need to become a PPC expert or train someone on your team.
It Saves You Time
As a business owner, you’ll want your valuable time spent on running your venture. However, mastering the nuances of PPC, including the monitoring and tweaking aspects of your ad campaign, can consume a significant amount of this resource.
By enlisting the services of a PPC provider, you free up your schedule and alleviate the burden of day-to-day campaign management, especially if you partner with an agency relentless in its search for better results.
They’re the Experts
While it can be beneficial to get a second opinion, you generally wouldn’t question a medical professional’s diagnosis or advice, would you? After all, being an expert means you’ve honed your skills through extensive training and hands-on experience.
PPC specialists are the same. We’ve dedicated over 15 years to perfecting our craft. So, if you want to ensure your PPC campaigns are optimised for maximum effectiveness, leverage our proficiency— the expertise in navigating PPC advertising.
“We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing.
It has been an absolute pleasure to work with the Digital Spotlight team over the years, and I would highly recommend their digital services.”
Iris Lever | Property Me Pty Ltd
Why Is Digital Spotlight One of the Best PPC Management Service Providers?
We’ve worked on over 2,100 client campaigns in our 15 years in the PPC management industry. We’re proud to say that we’ve also reduced our clients’ monthly ad spending by an average of 63.4%.
But if these achievements aren’t enough to convince you, here are more reasons why we believe we’re one of the best digital marketing agencies— if not the best— to deliver meaningful PPC results for your business:
Our First Priority Is You
We don’t dwell on past accomplishments. We understand that strategies that were effective for one client might not be as useful for another. After all, each business has distinct goals and challenges.
Fortunately, you can be confident that the PPC marketing techniques we’ll utilise for your enterprise will be tailored to it alone. After all, cookie-cutter solutions rarely— if ever— deliver results.
We Make the Right Decisions for Your Brand With PPC Advertising
If you don’t target the right people and use the appropriate channels, you’re essentially flushing your hard-earned dollars down the drain. With our strategic thinking and maths-based approach to PPC, we’ll make moves that will consistently give you a reliable and steady stream of leads and sales.
Australia‘s Most Trusted PPC Service Agency
We boast a client retention rate of 95.67%. Clients stay with us because they trust us to deliver results they wouldn’t get anywhere else. But trust goes both ways. That’s why we don’t issue lock-in contracts— you can walk away any time.
Certified Google Ads Partner
Few in the Asia-Pacific (APAC) region can say they’re a Google Premier Partner. We can. But what does our high-level cooperation with Google mean for you?
Simple: our PPC specialists and, by extension, your business get early access to new features, non-public data, and a direct line to Google’s top support people.
You Pay for Qualified Traffic
With PPC advertising, you’re paying for clicks. But you’re not spending money just for increased website traffic, are you? We understand that. That’s why our goal is to give you qualified leads— people who contribute to your business’ revenue growth.
No Hidden Margins
We’re confident we can lower your cost-of-acquisition (COA). That’s because we’ve done it repeatedly, successfully reducing our clients’ ad waste by 33% and making their PPC campaigns more cost-efficient.
Fortunately, you don’t have to worry about your spending rising when your clicks do— that’s just us doing our job. After all, we don’t charge performance bonuses. The fee we quote is exactly what you’ll pay, nothing more, nothing less.
A Team of Experts Backed by Years of Proven Results
Our 15 years in the pay-per-click management business isn’t just for show. In that time, we’ve helped over 1,800 businesses succeed in their respective niches. And if you ask any of them to describe us using one word, we’re sure they’ll answer “Results”.
We Unlock a Lift in PPC Performance
Yes, our highest-level Google Premier Partner status allows us to use data from Google itself to guide our PPC strategies. But we don’t really need to. Why, you ask? Because we built a tried-and-tested model from data collected from investing millions of dollars for our clients.
We Make Your Goals Our Goals
At Digital Spotlight, clients are not just clients— they’re partners. That’s why your success is our success. It’s also why we have people always on standby, waiting for your call, and happy to answer any of your questions and ensure our PPC approach aligns with your business goals.
Our Flexibility
We’re nothing but flexible. Whereas other PPC service providers work on a fixed schedule, we don’t— tweaking your PPC ad campaigns to align with times your target audience is likelier to engage. And you’ll see this restless quest for better numbers on your account when you work with us.
Multi-Location PPC Approach
Are you running a business catering to several geographic locations? Don’t worry. Whether it’s Google Ads or Facebook Ads, our PPC management ensures your campaigns are optimised for your target demographic in each region.
You’ll Experience Explosive Growth With High-Volume Keywords
We understand how critical it is to pick high-volume keywords for your PPC campaigns. But our approach takes this process further by controlling which words and phrases trigger your ads. After all, you spend your budget whenever a user clicks on your marketing materials.
You Save Yourself Valuable Time
As mentioned, hiring a PPC management service provider saves you time. The same is true when you partner with us. That’s because we have the know-how and expertise to run PPC campaigns successfully, letting you focus on your business.
You’ll Receive Transparent ROI Reporting
Your return on investment (ROI) is how you determine whether your advertising dollars are being put to good use. That said, ROI isn’t limited to tangible metrics.
It can refer to qualitative, non-tangible ones like new business opportunities. For this reason, our PPC management includes establishing baselines and monitoring the progress of metrics most valuable to your enterprise.
Comprehensive PPC Audit
How do we ensure our strategies can help your business hit its targets? We audit. Through our in-depth research and analysis, we identify potential campaign issues and adjust our approach to ensure we’re traversing all growth avenues.
Diversity in PPC Services
Your business might require additional or other marketing channels. Fortunately, we offer PPC advertising across various platforms, including Google Ads, Bing Ads, Meta Ads, and their respective networks and partners, such as Amazon, the New York Times, and YouTube.
Digital Spotlight PPC Management Services
Now that you know the reasons for partnering with a digital marketing agency like ours, it’s time to dissect the processes involved in our PPC management services.
These techniques might have different effects from business to business. However, they can give you an idea of how we’ll address your business challenges and achieve your goals.
Copy For Paid Text Ads
Crafting compelling and effective ad copies is an art. Fortunately, our PPC strategists and writers excel in this craft, helping you create engaging, relevant headlines and description text that can resonate with your target audience.
Retargeting and Remarketing Strategy
We understand the significance of repeated interactions in the buyer’s journey. That’s why our PPC management service includes retargeting and remarketing efforts designed to reach individuals who’ve demonstrated interest and those who previously engaged with your business.
Shopping Campaign Creation and Management
Out of Google’s vast advertising network, Google Shopping almost always offers the best ROI for eCommerce businesses. We ensure that’s the case with your venture by optimising your feed to display information that Google rewards, such as ads using appealing product images.
Paid Content Syndication Management
A paid content syndication strategy allows you to tap into a wider audience by distributing your materials on various platforms and websites. As your PPC campaign manager, we connect you with relevant, credible, authoritative third-party entities.
Graphic Design for Display Ads
Visual appeal is critical in PPC advertising, especially if you plan to promote your products or services on the Google Display Network. When you partner with us, we’ll ensure your ads are tailored to your potential customers’ interests and appear at the right time.
Combining PPC With SEO Services to Maximise Results
Depending on your business’ unique situation, one might be more effective at delivering growth-inducing leads and sales. But here’s the thing: we never said you can’t use PPC and SEO simultaneously.
Combining both digital marketing strategies gives your business the immediate visibility of PPC and the organic results of SEO. How do we know? Some of our clients use our PPC and SEO services together.
“We’ve been working with the team at Digital Spotlight on our SEO strategy for a couple of years now.
[Recently, we’ve bought] Google Ads. A great team to work with— with great communication and who create[s] great results!”
Jordi Twomey | Twomey Dispute Lawyers
Maximise Your Google Ads
Setting up a Google Ads campaign is easy. However, maximising its potential is a different story. Fortunately, we know how to use Google to grow your enterprise. That’s because we speak its language: maths.
On top of this proficiency, we have early access to feature roll-outs, insider information, a hotline to Google’s top support people, and a PPC model using data from our clients’ Google Ads campaigns.
Budget
Not every business has the disposable income to invest in PPC advertising— any more than necessary. For this reason, we prioritise wise budget management.
This focus ensures our PPC efforts acquire qualified leads for your venture, not clicks. After all, consumers interested in your offerings and those at the latter stage of the buying cycle are likelier to convert, increasing revenue.
Local Ads
Did you know that 76% of searches have local buying intent? This statistic demonstrates how your local market can be a valuable marketing channel.
With PPC’s hyper-targeting feature and our local— Australia-based— expertise, you can be confident that your business won’t miss out on these potential local customers.
Personal Service
We take pride in our ability to connect with people. Yes, we’re a data-driven online advertising services provider. But we’re not robots. Our PPC specialists will be with you every step of the way, ready to assist you in achieving your business goals.
Keyword Research and Analysis
The search terms and phrases you target can make or break your PPC campaign. After all, these keywords trigger the appearance of your ads.
For this reason, our PPC advertising firm employs various strategies to understand your target audience’s search behaviour and predict the queries they’re likely to use.
So expect our paid search specialists to conduct thorough keyword research and use techniques like specifying keyword match types and adding negative keywords to ensure your marketing budget doesn’t go to waste.
Landing Page Conversion Optimization
Your landing page is where internet users arrive after clicking your ad, making it your initial point of contact with potential customers. That’s why our PPC management services include enhancing your landing pages, aiming to compel visitors to take your desired action and increase conversion rates.
Ads A/B Split Testing
Our pay-per-click management agency is committed to optimising your ads. We never stop. Fortunately, A/B split testing supports our desire to deliver the best results, allowing us to create different ad variations and refine your succeeding pay-per-click advertising campaigns.
YouTube Ads
Advertising on YouTube can help you draw potential customers when they search and watch videos on the platform. Whether through in-stream, video discovery, non-skippable, or bumper ads, we’ll help you advertise on a marketing channel that boasts two billion users.
Bing Ads Management
Google takes up 93% of the Australian search market. On the other hand, Bing only accounts for 5.04%. However, don’t let these figures fool you into thinking that the latter isn’t as valuable.
After all, Bing provides some of the cheapest online leads. Fortunately, we offer Bing Ads PPC management, allowing you to capitalise on this untapped marketing avenue.
Social Media Ad Management
We make connections through social media ads to foster trust with your target audience and, by extension, build a loyal customer base for your business. Our social media strategists work across prominent platforms, including Facebook, Instagram, and Twitter.
Expert PPC Call Tracking
Your web pages and content aren’t the only way to track user conversion. Our PPC management service employs call tracking, allowing you to pinpoint specific ads driving phone interactions.
Case Studies
Everything we mentioned in this write-up won’t mean much unless we have success stories to vouch for our PPC services. But you can put your apprehensions to rest. That’s because our clients can back up our claims.
For instance, let’s look at PropertyMe’s journey. Before the client employed our PPC management services, their Google Ads campaign barely worked.
Their average monthly clicks were only 346. Unfortunately, their conversion rate was even worse at 0.29%, equaling a cost-per-conversion (CPC) of $956.18.
Clearly, there was a need to put the PPC house in order. Then, Digital Spotlight came into the picture.
As of February 2023, PropertyMe enjoys 16,784 monthly ad interactions and converting users at a rate of 353.53%. Did we mention that we also trimmed their CPC down to $34.27?
A similar story unfolded on their Instagram and Facebook Ads. Initially, their ads had 426 monthly clicks, a 0.23% conversion rate, and a CPC of $1,358.26. After we stepped in and applied our PPC expertise, we increased PropertyMe’s chances of converting by 1,407.96% and lowered the cost to get those conversions by $1,253.81, or a 92.31% decrease.
It’s safe to say that our maths-driven PPC approach changed PropertyMe’s campaign outlook. We can change yours, too! If you need more proof of our PPC management service’s effectiveness, check out our other PPC advertising case studies.
Are You Looking for World-Class PPC Management Services?
Your search is over if you’re looking for a digital marketing agency to turn your pay-per-click advertising campaigns into qualified lead-generating tools. After all, there’s Digital Spotlight.
Schedule a no-obligation consultation with our PPC experts to uncover how we’ll unlock your PPC campaign’s potential. You can reach us at 1300-891-181 or [email protected].