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Business Owners Trust Us to Deliver Results.

There’s a reason 65% of small- to medium-sized enterprises (SMEs) have a pay-per-click (PPC) advertising campaign: this digital marketing strategy works.

With PPC’s ability to quickly increase your business visibility with your target audience, it makes sense that you’d want to jump on the bandwagon, too.

But if you’re reading this write-up, you might have already realised that cracking the PPC code isn’t straightforward.

Fortunately, the sentiment, “I know PPC could work better for my venture, but I lack the expertise and time to navigate its complexities,” is something you share with many others.

Countless Australian business owners and entrepreneurs have embarked on the PPC journey and invested significant dollars, only to find their ad campaigns falling short of expectations.

The solution? Digital Spotlight’s PPC service.

With our maths-based approach, commitment to continuous testing, meticulous tweaking, and in-depth health checks, we can identify growth opportunities and maximise your investment to get the leads and sales you need.

Unlike other online advertising firms promising top ad placement on Google, Bing, or social media platforms, we provide you with a clear plan of action— BEFORE we ask you to invest a cent.

This way, you’ll know exactly what to expect when you partner with us. No guesswork, no uncertainties— just a strategic roadmap for pay-per-click marketing success tailored to your business.

“We’ve used Digital Spotlight for over 15 years for all our SEO, remarketing adwords, analytics, and much, much more!

Our business has grown at an incredible rate thanks to [Digital Spotlight]. We will never use anyone else; highly recommend [them!]”

Diana Norris | Dural Irrigation

Continue reading to learn more about our PPC strategy and how our understanding of the intricacies of PPC advertising can be the catalyst for your Australian company’s success.

What Is PPC and How Does It Work?

PPC is the acronym for pay-per-click. It’s a digital marketing technique wherein a publisher like Google or Meta charges you for displaying your ads on its platform.

But as the name of this strategy suggests, you only pay whenever someone interacts with your marketing materials, making it a cost-effective solution to build brand awareness with and promote your offerings to your intended audience.

While the processes involved in a PPC campaign can differ depending on factors like your chosen advertising firm or your unique business situation, ours involve the following:

Establishing a Brief

How can you expect to maximise your advertising budget if you don’t have a defined objective? Are you after more leads or more website visitors? How about new business opportunities?

Your business goals in launching a PPC campaign will set the tone for your approach. That’s why our PPC service begins with understanding what your business is and what it’s trying to achieve. Doing so allows us to develop a plan of attack in line with your intended ad spend.

Campaign Setup

Once we’ve ironed out the details, we’ll set up your PPC campaign. This stage includes identifying your most valuable audience, researching keyword options, and writing ad copies— processes guided by our love of mathematics, meaning every move is deliberate and calculated.

An advantage of partnering with us is that everything we do for your campaign will involve your ad account and it only. If you don’t have one, we’ll gladly set one up on your behalf, but you’ll still be the account owner.

This way, you know where your hard-earned money is going and whether we’re meeting your expectations, allowing you to step in and take back control at any time.


Unlike many PPC firms, we never consider a campaign “set”. After all, there’s always room for improvement, and we never forget that fact. For this reason, we’re constantly monitoring results and tweaking our strategies as your campaign progresses.

Can we distribute your budget from nonperforming ads to ones performing well? Is this a down season for your industry? Are there current circumstances lowering consumer engagement with your business?

Our campaign management involves answering those questions and ensuring your PPC ad campaign always reflects the answers. Yes, we’re after the numbers. But our job doesn’t end as soon as we see some.


Transparency is the name of our game. While other online marketing agencies will try to hide their progress, we’re proactive in sharing ours. That’s because we want your feedback on how we’re handling your PPC advertising investment.

So, expect regular insights and reports. And if you need help understanding your results, our PPC team is always available. All you need to do is dial 1300-891-181 or email [email protected].

What Are the Types of PPC?

What comes to your mind when you hear “PPC ad?” If you think of the “Sponsored” listings you see when looking for an answer on search engines or those while scrolling through your social media newsfeed, you’d be correct— but only partly.

Pay-per-click advertising comes in various formats. Depending on your unique business situation, some PPC types might be more effective than others at drawing your target audience to your products or services.

So, let’s break down the most common ones. 

Paid Text Ads

Also known as search ads, paid text ads are synonymous with PPC marketing, specifically Google Ads (formerly Google AdWords and Google AdWords Express).

That’s because marketing materials in this format are the text listings on search engine results pages (SERPs) that lead to your business website or contain your phone number.

Paid text ads utilise the Google Search Network, Bing Ads networks, and their respective search partners, allowing you to reach a wide audience, driving traffic to your venture, and increasing your chances of acquiring leads and sales.

Display Ads

Consider display ads if you want to add more flair to your marketing materials. Unlike paid text ads, this advertising structure lets you use other media, such as images, video, and audio.

The primary benefit of display ads is that you can reach 90% of internet users. After all, this type of PPC can appear on the Google Display Network and, by extension, YouTube videos, Gmail, and various mobile applications.

Google Shopping Ads

We’d like to admit that we underestimated the value of Google Shopping PPC. But after looking at this ad type mathematically, we realised that it can boost your sales numbers by up to 10 times.

Following that discovery, we never ignored this PPC type again, and you shouldn’t, too, especially if you’re running an eCommerce business.

Because unlike traditional text ads, Google shopping marketing materials let you showcase your brand, products, and essential information about your business.

Video Ads

Some consumers prefer to digest information in video form. Video ads allow you to capture this demographic and then some. After all, these PPC materials run across the Google Display Network, including YouTube.

The video ads included in our PPC service are the following video types:

  • In-stream: Advertising that can appear before, during, or after a video— the ones you can skip after five seconds.
  • Discovery: Videos that appear as sponsored results when internet users search for content.
  • Non-skippable: As its name implies, this type of video marketing material showcases your entire message.
  • Bumper: Short-form videos, usually six seconds or less. Like non-skippable video ads, bumper ads cannot be skipped.

Social Media Ads

Social media platforms can be powerful online marketing channels. After all, they boast a massive audience, with Facebook alone having billions of active users you can promote your business to.

Some prominent benefits of Facebook ads and other social media PPC advertising include diverse ad formats, precise audience targeting, and remarketing capabilities, allowing you to reach your desired demographics, drive web traffic, and generate leads and sales.

Content Syndication

Although content syndication or republishing content on third-party websites can be an organic marketing tool, it can also be a paid advertising strategy— a type of PPC.

The purpose of paid content syndication is to establish your business as a credible and authoritative figure by paying third-party entities like industry leaders to broadcast your message on their platforms, driving their audience to your products or services.


Also referred to as remarketing, retargeting is a form of PPC advertising that allows you to reach individuals who’ve previously interacted with or shown interest in your business’ offerings.

With a remarketing campaign, you increase the chances of converting audiences actively seeking products or services like yours and turning previous customers into repeat patrons.

Gmail Sponsored Promotions (GSP)

If you want a PPC campaign that provides your target audience with a direct line to your business, there are Gmail Sponsored Promotions (GSP). These ads appear on your potential customers’ Gmail inbox under the “Promotions” tab.

Local Services Ads

Are you aware that your local market can be some of your most valuable traffic sources? With Google’s Local Service Ads (LSA), you can advertise your business’ offerings to prospective customers in your geographical area.

One of the standout features of LSA is that your marketing materials include “Google Guaranteed” badges once you pass a Google screening, raising your credibility with internet users.

What Are the Cons of PPC?

As much as we want to hail PPC as a miracle digital marketing strategy, we know it isn’t. Yes, it’s an effective way to get online visibility quickly. However, it does have its shortcomings.

For one, PPC could work on a CPC (cost-per-click) model. To explain, you pay every time a user clicks or views your ad. While it’s typically more effective in reaching the target audience than organic marketing methods, PPC exposes you to click fraud.

Click fraud, or the intentional clicking of your advertising materials with vindictive intent, can quickly eat away and waste your budget. Although our PPC team uses advanced monitoring tools to detect this malicious activity, it’s still an ever-present threat.

Another downside to a PPC campaign is that internet users prefer organic search results over paid ones. According to our data, a PPC strategy like Google Ads only picks up 30% of searchers, lowering your click-through rate (CTR). This metric measures your PPC campaign’s effectiveness.

However, arguably, the most significant drawback of using a PPC approach is that the results you get from it disappear as soon as you stop paying. In contrast, an organic strategy like search engine optimisation (SEO) can continue to provide numbers even after the campaign ends.

SEO or PPC: Which One Is the Right Strategy for Your Business?

Now that you’re aware of the cons of pay-per-click advertising, it’s understandable that you’d consider other digital marketing services like search engine optimisation.

After all, SEO doesn’t have the problems that PPC does. Unfortunately, we’re in no position to recommend one or the other— at least, not until we’ve taken a closer look at your business.

Every venture is unique, even those in the same industry. While one advertising strategy might work for one business, the other might be more effective for another Australian company.

That’s why we’re committed to understanding our clients, their market, and their competition. With our technical audits and in-depth health checks, we can identify which approach will most benefit your unique situation.

If you’re ready to determine whether SEO, PPC, or both is the right strategy for your brand, schedule a no-obligation consultation with our PPC and SEO experts. Call 1300-891-181 or email [email protected].

“Unbeatable results and customer service. I have a social media agency and used Digital Spotlight’s [marketing services] for over 10 clients.

They have all had exceptional results for SEO and Google Ads. There isn’t anything [Digital Spotlight] doesn’t know about search engine optimisation or search marketing. Hire them before your competitor does!”

Daniel Hersee | Black Lion Digital Pty Ltd


Why PPC Services?

We can’t discuss the disadvantages of a digital marketing technique like PPC advertising without listing its many benefits. Otherwise, it wouldn’t be fair.

So, here are reasons why you should consider a pay-per-click marketing approach for your business and seek a PPC service from an experienced PPC agency like us:

PPC Is a Cost-Effective Way to Advertise

Think of PPC as paying a proprietor to display your advertisement on their billboard. However, instead of compensating the publisher for that digital real estate, you only pay whenever someone clicks on your ads, making it more economical.

It Delivers Fast Results

Establishing your business as a relevant, trustworthy, and authoritative voice in your industry using organic methods like SEO takes time. According to Google, results usually appear between four months to a year.

But here’s where pay-per-click advertising has a leg up: it can deliver results immediately. So, if you’re looking for a way to drive traffic to your business website and increase leads and sales quickly, choose PPC.

You Can Easily Track Results

How do you gauge a digital marketing campaign’s performance? Simple: you track the results. PPC services like Google Ads management provide analytics and reporting tools, giving you insight that enables data-driven decisions.

It’s Hyper-Targeted

Your message isn’t as crucial if you’re targeting the right audience. An online advertising agency like ours can help identify your most valuable demographic— the consumers likely to become leads and convert.

And with a PPC service, you ensure you’re reaching those people. After all, PPC ads can be tailored to accurately target qualified customers based on various factors, including keywords, location, interests, and even device types.

It Hands Your Business’ Offerings on a Silver Platter

Forty-four percent of consumers use search engines like Google to look for product information. Running a PPC campaign can get you on top of SERPs, increasing the odds that searchers will click on your ads.

But it doesn’t stop there. Fifty-five percent of internet users compare products online. With a Google Shopping campaign, for instance, you can highlight your business’ offerings, making it easier for potential customers to make purchasing decisions.

It Increases Revenue

It’s not the number of clicks or site visitors determining digital marketing success. Instead, it’s revenue. Fortunately, PPC advertising is excellent at increasing profits.

Where’s our proof? It’s in the more than 1,800 businesses using our PPC services and are enjoying an average of 83% boost to their sales numbers— some of them reaping the benefits of up to a 400% increase.

Higher Ranking Will Increase Your Online Visibility

Are you aware that 70% of internet users will click on one of the first three listings? In short, most of your target audience will never know your business exists if your products or services don’t appear on top of SERPs.

With a PPC service from an experienced digital marketing firm that utilises a maths-based approach, you raise the chances of winning ad auctions and your ads appearing prominently on top.

Conduct Split Tests

Here’s an added advantage of fast and trackable results: you can quickly spot opportunities for improvement on your PPC campaign. This process can be easier if you partner with a PPC firm that conducts split testing.

Ads split testing, or A/B testing, lets you compare ad group performance to determine which PPC ads perform more effectively. With this information, you can tweak underperforming ads or pause them altogether.

Select Channels

There are various publishers that offer platforms for PPC advertising. Unfortunately, determining which channels and networks to use to get the leads and sales your business needs for growth can be challenging.

Fortunately, you can be confident that our PPC experts— using our data-built and data-driven PPC model— can help you find the right campaign mix, ensuring your advertising dollars go to channels that consistently deliver positive outcomes.

Optimise Bidding

If you’ve explored PPC campaigns before and you’re reading this write-up, you likely didn’t get the results equal to your ad spend. But you shouldn’t beat yourself up. After all, PPC marketing can be intricate, especially the bidding stage.

The bidding or ad auction is the process that determines whether your ads appear when someone searches for a specific keyword. Fortunately, our PPC service includes bid optimisation, allowing you to win ad slots against others vying for the same position.

Create Copy

“Words have the power to make things happen”— that’s why our PPC service, including our ad writing and content marketing process, emphasises the significance of understanding your target audience’s problem and providing a solution that resonates with them.

Low Barrier to Entry

Unlike other digital marketing strategies, PPC advertising doesn’t require a significant upfront investment. In fact, a small- to medium-sized Australian business only needs $1 to $25 per click on search ads, making it accessible for most business owners to launch a PPC campaign.

Why Should You Work With a PPC Management Company?

As mentioned, pay-per-click advertising can give you immediate results. Unfortunately, not everyone receives these fast outcomes. After all, you and other business owners are playing a game with ever-changing rules, fighting for a handful of ad spots.

Yes, running a successful PPC campaign on your own is possible. The question is, “Can you get those coveted advertisement slots at a cost that won’t strain your enterprise?”

If you’re not confident you can, consider partnering with a PPC management company like us. Here are reasons why working with a digital marketing agency specialising in PPC advertising might be the better option:

Skip the Training Needed to Be Literate in All Things PPC

From determining the appropriate bid amount to identifying channels that deliver the best outcomes, managing a PPC campaign can be intricate. Unfortunately, navigating these complexities can be a steep learning curve.

A PPC management company with years of experience— like ours— brings in-depth knowledge and expertise, sparing you the need to become a PPC expert or train someone on your team.

It Saves You Time

As a business owner, you’ll want your valuable time spent on running your venture. However, mastering the nuances of PPC, including the monitoring and tweaking aspects of your ad campaign, can consume a significant amount of this resource.

By enlisting the services of a PPC provider, you free up your schedule and alleviate the burden of day-to-day campaign management, especially if you partner with an agency relentless in its search for better results.

They’re the Experts

While it can be beneficial to get a second opinion, you generally wouldn’t question a medical professional’s diagnosis or advice, would you? After all, being an expert means you’ve honed your skills through extensive training and hands-on experience.

PPC specialists are the same. We’ve dedicated over 15 years to perfecting our craft. So, if you want to ensure your PPC campaigns are optimised for maximum effectiveness, leverage our proficiency— the expertise in navigating PPC advertising.

“We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing.

It has been an absolute pleasure to work with the Digital Spotlight team over the years, and I would highly recommend their digital services.”

Iris Lever | Property Me Pty Ltd

Why Is Digital Spotlight One of the Best PPC Management Service Providers?

We’ve worked on over 2,100 client campaigns in our 15 years in the PPC management industry. We’re proud to say that we’ve also reduced our clients’ monthly ad spending by an average of 63.4%.

But if these achievements aren’t enough to convince you, here are more reasons why we believe we’re one of the best digital marketing agencies— if not the best— to deliver meaningful PPC results for your business:

Our First Priority Is You

We don’t dwell on past accomplishments. We understand that strategies that were effective for one client might not be as useful for another. After all, each business has distinct goals and challenges.

Fortunately, you can be confident that the PPC marketing techniques we’ll utilise for your enterprise will be tailored to it alone. After all, cookie-cutter solutions rarely— if ever— deliver results.

We Make the Right Decisions for Your Brand With PPC Advertising

If you don’t target the right people and use the appropriate channels, you’re essentially flushing your hard-earned dollars down the drain. With our strategic thinking and maths-based approach to PPC, we’ll make moves that will consistently give you a reliable and steady stream of leads and sales.

Australia‘s Most Trusted PPC Service Agency

We boast a client retention rate of 95.67%. Clients stay with us because they trust us to deliver results they wouldn’t get anywhere else. But trust goes both ways. That’s why we don’t issue lock-in contracts— you can walk away any time.

Certified Google Ads Partner

Few in the Asia-Pacific (APAC) region can say they’re a Google Premier Partner. We can. But what does our high-level cooperation with Google mean for you?

Simple: our PPC specialists and, by extension, your business get early access to new features, non-public data, and a direct line to Google’s top support people.

You Pay for Qualified Traffic

With PPC advertising, you’re paying for clicks. But you’re not spending money just for increased website traffic, are you? We understand that. That’s why our goal is to give you qualified leads— people who contribute to your business’ revenue growth.

No Hidden Margins

We’re confident we can lower your cost-of-acquisition (COA). That’s because we’ve done it repeatedly, successfully reducing our clients’ ad waste by 33% and making their PPC campaigns more cost-efficient.

Fortunately, you don’t have to worry about your spending rising when your clicks do— that’s just us doing our job. After all, we don’t charge performance bonuses. The fee we quote is exactly what you’ll pay, nothing more, nothing less.

A Team of Experts Backed by Years of Proven Results

Our 15 years in the pay-per-click management business isn’t just for show. In that time, we’ve helped over 1,800 businesses succeed in their respective niches. And if you ask any of them to describe us using one word, we’re sure they’ll answer “Results”.

We Unlock a Lift in PPC Performance

Yes, our highest-level Google Premier Partner status allows us to use data from Google itself to guide our PPC strategies. But we don’t really need to. Why, you ask? Because we built a tried-and-tested model from data collected from investing millions of dollars for our clients.

We Make Your Goals Our Goals

At Digital Spotlight, clients are not just clients— they’re partners. That’s why your success is our success. It’s also why we have people always on standby, waiting for your call, and happy to answer any of your questions and ensure our PPC approach aligns with your business goals.

Our Flexibility

We’re nothing but flexible. Whereas other PPC service providers work on a fixed schedule, we don’t tweaking your PPC ad campaigns to align with times your target audience is likelier to engage. And you’ll see this restless quest for better numbers on your account when you work with us.

Multi-Location PPC Approach

Are you running a business catering to several geographic locations? Don’t worry. Whether it’s Google Ads or Facebook Ads, our PPC management ensures your campaigns are optimised for your target demographic in each region.

You’ll Experience Explosive Growth With High-Volume Keywords

We understand how critical it is to pick high-volume keywords for your PPC campaigns. But our approach takes this process further by controlling which words and phrases trigger your ads. After all, you spend your budget whenever a user clicks on your marketing materials.

You Save Yourself Valuable Time

As mentioned, hiring a PPC management service provider saves you time. The same is true when you partner with us. That’s because we have the know-how and expertise to run PPC campaigns successfully, letting you focus on your business.

You’ll Receive Transparent ROI Reporting

Your return on investment (ROI) is how you determine whether your advertising dollars are being put to good use. That said, ROI isn’t limited to tangible metrics.

It can refer to qualitative, non-tangible ones like new business opportunities. For this reason, our PPC management includes establishing baselines and monitoring the progress of metrics most valuable to your enterprise.

Comprehensive PPC Audit

How do we ensure our strategies can help your business hit its targets? We audit. Through our in-depth research and analysis, we identify potential campaign issues and adjust our approach to ensure we’re traversing all growth avenues.

Diversity in PPC Services

Your business might require additional or other marketing channels. Fortunately, we offer PPC advertising across various platforms, including Google Ads, Bing Ads, Meta Ads, and their respective networks and partners, such as Amazon, the New York Times, and YouTube.

Digital Spotlight PPC Management Services

Now that you know the reasons for partnering with a digital marketing agency like ours, it’s time to dissect the processes involved in our PPC management services.

These techniques might have different effects from business to business. However, they can give you an idea of how we’ll address your business challenges and achieve your goals.

Copy For Paid Text Ads

Crafting compelling and effective ad copies is an art. Fortunately, our PPC strategists and writers excel in this craft, helping you create engaging, relevant headlines and description text that can resonate with your target audience.

Retargeting and Remarketing Strategy

We understand the significance of repeated interactions in the buyer’s journey. That’s why our PPC management service includes retargeting and remarketing efforts designed to reach individuals who’ve demonstrated interest and those who previously engaged with your business.

Shopping Campaign Creation and Management

Out of Google’s vast advertising network, Google Shopping almost always offers the best ROI for eCommerce businesses. We ensure that’s the case with your venture by optimising your feed to display information that Google rewards, such as ads using appealing product images.

Paid Content Syndication Management

A paid content syndication strategy allows you to tap into a wider audience by distributing your materials on various platforms and websites. As your PPC campaign manager, we connect you with relevant, credible, authoritative third-party entities.

Graphic Design for Display Ads

Visual appeal is critical in PPC advertising, especially if you plan to promote your products or services on the Google Display Network. When you partner with us, we’ll ensure your ads are tailored to your potential customers’ interests and appear at the right time.

Combining PPC With SEO Services to Maximise Results

Depending on your business’ unique situation, one might be more effective at delivering growth-inducing leads and sales. But here’s the thing: we never said you can’t use PPC and SEO simultaneously.

Combining both digital marketing strategies gives your business the immediate visibility of PPC and the organic results of SEO. How do we know? Some of our clients use our PPC and SEO services together.

“We’ve been working with the team at Digital Spotlight on our SEO strategy for a couple of years now.

[Recently, we’ve bought] Google Ads. A great team to work with— with great communication and who create[s] great results!”

Jordi Twomey | Twomey Dispute Lawyers

Maximise Your Google Ads

Setting up a Google Ads campaign is easy. However, maximising its potential is a different story. Fortunately, we know how to use Google to grow your enterprise. That’s because we speak its language: maths.

On top of this proficiency, we have early access to feature roll-outs, insider information, a hotline to Google’s top support people, and a PPC model using data from our clients’ Google Ads campaigns.


Not every business has the disposable income to invest in PPC advertising— any more than necessary. For this reason, we prioritise wise budget management.

This focus ensures our PPC efforts acquire qualified leads for your venture, not clicks. After all, consumers interested in your offerings and those at the latter stage of the buying cycle are likelier to convert, increasing revenue.

Local Ads

Did you know that 76% of searches have local buying intent? This statistic demonstrates how your local market can be a valuable marketing channel.

With PPC’s hyper-targeting feature and our local— Australia-based— expertise, you can be confident that your business won’t miss out on these potential local customers.

Personal Service

We take pride in our ability to connect with people. Yes, we’re a data-driven online advertising services provider. But we’re not robots. Our PPC specialists will be with you every step of the way, ready to assist you in achieving your business goals.

Keyword Research and Analysis

The search terms and phrases you target can make or break your PPC campaign. After all, these keywords trigger the appearance of your ads.

For this reason, our PPC advertising firm employs various strategies to understand your target audience’s search behaviour and predict the queries they’re likely to use.

So expect our paid search specialists to conduct thorough keyword research and use techniques like specifying keyword match types and adding negative keywords to ensure your marketing budget doesn’t go to waste.

Landing Page Conversion Optimization

Your landing page is where internet users arrive after clicking your ad, making it your initial point of contact with potential customers. That’s why our PPC management services include enhancing your landing pages, aiming to compel visitors to take your desired action and increase conversion rates.

Ads A/B Split Testing

Our pay-per-click management agency is committed to optimising your ads. We never stop. Fortunately, A/B split testing supports our desire to deliver the best results, allowing us to create different ad variations and refine your succeeding pay-per-click advertising campaigns.

YouTube Ads

Advertising on YouTube can help you draw potential customers when they search and watch videos on the platform. Whether through in-stream, video discovery, non-skippable, or bumper ads, we’ll help you advertise on a marketing channel that boasts two billion users.

Bing Ads Management

Google takes up 93% of the Australian search market. On the other hand, Bing only accounts for 5.04%. However, don’t let these figures fool you into thinking that the latter isn’t as valuable.

After all, Bing provides some of the cheapest online leads. Fortunately, we offer Bing Ads PPC management, allowing you to capitalise on this untapped marketing avenue.

Social Media Ad Management

We make connections through social media ads to foster trust with your target audience and, by extension, build a loyal customer base for your business. Our social media strategists work across prominent platforms, including Facebook, Instagram, and Twitter.

Expert PPC Call Tracking

Your web pages and content aren’t the only way to track user conversion. Our PPC management service employs call tracking, allowing you to pinpoint specific ads driving phone interactions.

Case Studies

Everything we mentioned in this write-up won’t mean much unless we have success stories to vouch for our PPC services. But you can put your apprehensions to rest. That’s because our clients can back up our claims.

For instance, let’s look at PropertyMe’s journey. Before the client employed our PPC management services, their Google Ads campaign barely worked.

Their average monthly clicks were only 346. Unfortunately, their conversion rate was even worse at 0.29%, equaling a cost-per-conversion (CPC) of $956.18.

Clearly, there was a need to put the PPC house in order. Then, Digital Spotlight came into the picture.

As of February 2023, PropertyMe enjoys 16,784 monthly ad interactions and converting users at a rate of 353.53%. Did we mention that we also trimmed their CPC down to $34.27?

A similar story unfolded on their Instagram and Facebook Ads. Initially, their ads had 426 monthly clicks, a 0.23% conversion rate, and a CPC of $1,358.26. After we stepped in and applied our PPC expertise, we increased PropertyMe’s chances of converting by 1,407.96% and lowered the cost to get those conversions by $1,253.81, or a 92.31% decrease.

It’s safe to say that our maths-driven PPC approach changed PropertyMe’s campaign outlook. We can change yours, too! If you need more proof of our PPC management service’s effectiveness, check out our other PPC advertising case studies.

Are You Looking for World-Class PPC Management Services?

Your search is over if you’re looking for a digital marketing agency to turn your pay-per-click advertising campaigns into qualified lead-generating tools. After all, there’s Digital Spotlight.

Schedule a no-obligation consultation with our PPC experts to uncover how we’ll unlock your PPC campaign’s potential. You can reach us at 1300-891-181 or [email protected].


Client-retention rate


Average client ROAS


Number of client campaigns we’ve worked on


How much does PPC cost?

PPC campaign costs vary wildly between businesses, even within those offering similar products or services. That said, the average cost-per-click of a search ad in Australia is typically between $1 and $25.

Will PPC work for my business?

A PPC service can benefit almost any enterprise, especially if it generates more leads and sales. But here’s what you won’t hear from other online marketing companies: PPC isn’t for everyone.

For instance, your business might benefit more from an organic advertising strategy like SEO if you value long-term growth over quick results. Fortunately, a straightforward way to determine whether PPC will work for your business is to contact us.

How do I get started with PPC?

While we can advise you on how to begin your PPC advertising journey, it’s better if we understand the situation of your venture first, including its industry, competitive landscape, and target audience. We can offer an actionable roadmap after our free, in-depth health check.

Call 1300-891-181 or email [email protected] to talk to one of our pay-per-click specialists.

What is Google Ads?

Google Ads is Google’s marketing platform. It’s where you can create ads to display across Google’s extensive advertising network, including its four primary products: Google Search, Google Display, Google Remarketing, and Google Shopping.

How does PPC work in Google Ads?

Pay-per-click advertising on Google Ads is complex. But since we don’t like using confusing technical jargon, here’s the gist:

  1. You choose and bid on a keyword you want your ad to show.
  2. Your ad will receive an ad rank when an internet user enters your chosen search term into Google.
  3. Afterwards, your ad enters an auction, competing with other advertisers who are likewise bidding on that same keyword.

If your PPC ad wins the bidding stage, ranking in the top seven, it’ll be one of the first ads Google displays whenever someone searches using your query. Google then charges you for every click your ad receives.

How do you do effective PPC keyword research?

While we can’t speak for other PPC advertising service providers, our keyword research generally involves the following processes:

  • Checking the client’s website
  • Analysing the nature of their business
  • Asking our client for their priority keyword targets
  • Identifying what geographical region they’re optimising their PPC campaign for
  • Understanding the client’s business objectives
  • Researching their competition’s ranking keywords

Understand that we also use tools, such as SEMRush and Ahrefs, to help us generate a list of search terms to target.

Is PPC the same as Google Ads?

Pay-per-click and Google Ads are related but not the same. The former is a digital marketing strategy wherein you pay a publisher for every click on your ad. On the other hand, the latter is an advertising platform that lets you create and manage PPC campaigns.

That said, running a Google Ads campaign is widely regarded as the most popular type of PPC advertising. It’s for this reason that many use the terms interchangeably.

Where will my PPC ads be shown?

Where your PPC ads appear ultimately hinges on the platform and channel you’re using. For example, PPC ads on Google Ads can show up on Google’s advertising network. Meanwhile, PPC ads on Facebook will generally appear on that platform.

Why am I not getting any conversions for PPC ads?

There could be various reasons why your PPC campaign isn’t delivering conversions. However, the biggest culprit is likely that you’re not targeting the correct audience.

Fortunately, you can remedy this problem. PPC allows for precise audience targeting based on keywords, geographic location, interests, and preferred device types.

In our case, we optimise our PPC ads to reach the people interested in our client’s products or services and those likely to perform a desired action, such as purchasing.

Why do people opt for PPC?

Pay-per-click advertising offers many benefits. However, the standout advantage likely drawing businesses to this digital marketing strategy is its ability to quickly enhance your business’ online presence.

What if I don’t have a Google Ads account?

You can create one if you don’t have a Google Ads account. This process involves three straightforward steps: providing your business information, linking existing accounts, and adding your billing information.

When you choose us as your PPC management service provider, we’ll set one up for you. The best part? You’ll own the account we create we’ll just be your account manager.

How much do I need to be involved?

You can leave all the heavy lifting to us. Still, we’ll need a little help. You just need to talk about your business, its challenges, and goals and occasionally provide feedback.

Will you be installing conversion tracking on my website?

Yes. After all, tracking conversions determines whether we’re meeting your PPC campaign goals and allows us to optimise your ads for maximum returns.

Will I receive reports?

Yes. We’re all about transparency at Digital Spotlight. It’s one of the reasons why our PPC efforts are focused solely on your account, not ours. This way, you can see if we’re living up to your expectations.

Will you need access to my Google Ads account?

Yes. We create and manage PPC campaigns on your Google Ads account. Why is this setup essential, you ask? We want you to see and know where your advertising dollars are going.

Do you offer remarketing services?

Our PPC services, including Google Ads and social media ad management, provide remarketing, allowing you to reach users who’ve engaged with or shown interest in what your business has to offer.

What is the Google Display Network?

The Google Display Network is the largest marketing channel. It’s where you can showcase ads with various media types, such as traditional text and attention-grabbing images, videos, or animations.

Can I set budgets for a PPC campaign?

Yes. You can dictate how much to spend on a pay-per-click campaign. Our job as a PPC service provider is to ensure you get the most out of that limited ad spend.

How do you get better results from my PPC campaigns?

Our optimisation process involves various processes, from identifying high-converting keywords to experimenting with ad formats using split testing. However, we align and reassess your objectives to get better results from your PPC campaigns.

What is search engine marketing?

Search engine marketing (SEM) is a digital marketing approach that utilises paid search techniques like PPC and organic means like SEO.

Why is SEM important in digital marketing?

Search engine marketing offers benefits like better click-through rates (CTR) and increased brand awareness, making it worth considering as a digital marketing strategy. But most importantly, it lets you realise immediate and long-term results.

The question is, “Should you jump ship to SEM?” Let’s find out, shall we? Call 1300-891-181 or email [email protected] to determine the best online advertising option for your business in Australia.

“I have worked with [Digital Spotlight] for several years and cannot speak more highly of them.

I used to micro-manage my account, [but] now I feel very confident in stepping back and letting [Digital Spotlight] do what is best [for my business]. I honestly couldn’t ask for more!”

Joe Bavaro | Bird Control Australia

Let’s Get In Touch

Feel free to get in touch with us or if you like, you will always be welcome at our office, we love visits

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bg Find us


Suite 2, Level 18, 45 Clarence St.
Sydney NSW 2000, Australia


Suite 1, 24 Alma Rd,
New Lambton NSW 2305, Australia


1300 891 181

Contact Us


Suite 2, Level 18, 45 Clarence St.
Sydney NSW 2000, Australia

Suite 1, 24 Alma Rd,
New Lambton NSW 2305, Australia

1300 891 181| 0435 938 820|

  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
    It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

    Iris Lever , CMO at PropertyMe
  • I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing

    Joseph Khoury , Tree and Garden Solutions
  • We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant

    Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management
  • You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…

    Yuri Marshall , Visaone
  • I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

    Director , Eastside Speech Solutions
  • In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…

    Philip K. Bonser , Goulburn Offroad Carts
  • The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…

    Sophie Sutjiadi , Grace Hotel
  • The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service

    Tim Lassig , Director Hospitality Fitout Specialists
  • I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

    Martin Roschach , Director Reach for Life Health
  • Working with Blake and Digital Spotlight has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

    Sean Hearsee , Managing Director Sage Painting
  • Blake and his team are brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!

    Jordi Twomey , Twomey Dispute Lawyers
  • We have been very pleased with our decision to engage Digital Spotlight to manage and and improve our SEO. Blake, John and the rest of their team are very responsive and know their stuff. After some bad experiences with other providers in this space, we're not going anywhere.

    Managing Director , Avlaw Aviation Consulting