The problem is that you may still be struggling to make it work. After several tries and a significant financial investment, you may be nowhere close to the leads and sales you want and need.

You know (or at least have a well-informed “gut instinct”) that PPC can deliver better results. Unfortunately, you don’t have the time and expertise to figure everything out independently. 

Now, you probably think PPC is just a waste of hard-earned dollars if you and your current agency can’t help your case.

But hear us out before you decide to ditch this advertising option altogether: the problem is not PPC itself but how many agencies implement it. 

We’re here to show you that we can turn things around for the better with our unique approach, tools, and strategies.

Unlike other agencies, our paid team comprises maths pros who solve problems involving PPC ads, such as Google Ads, Bing Ads, and social media ads, through advanced statistical analysis, nonstop testing, and tweaking to achieve maximum returns for minimum ad spend.

We also work differently. 

Before you decide on your advertising budget, we conduct a thorough health check, look at your previous campaigns’ data, find growth opportunities, and give you actionable insights so you know what you’ll get from our PPC services before you partner with us.

Whether you’re a small business that wants to achieve quick leads and sales without breaking the bank or a large corporation willing to spend based on performance, we can help you achieve your PPC goals.

Australia’s Most Trusted PPC Service Agency

“We’re the most trusted agency” is an oft-repeated line most advertising companies in Australia would rather use in their sales pitches than demonstrate.

In your search for the most effective PPC services, you’ve likely worked with many advertisers who overpromise and underdeliver. 

Understandably, the words “trustworthy”, “credible”, and “reputable” mean nothing to you now unless facts and real-world case studies back them.

So, we’ll let the numbers speak for us. Over the last 15 years, we’ve worked with 1,812 businesses across 355 niches and managed over 2,103 campaigns. Did they value our partnership with them? Yes! We wouldn’t have a 95.67% client retention rate if they didn’t.

Reputable organisations have also recognised our exceptional contribution to the digital advertising and marketing industry. We’ve won multiple awards and special recognitions, including:

• 3x BRW (Business Review Weekly) Fast Starter: BRW’s Fast Starters list honours Australia’s fastest-growing, young companies.

• 2x BRW Fast 100: This list acknowledges Australia’s fastest-growing, established companies.

• 2x Deloitte Technology 500 company: This award is given only to the world’s fastest-growing technology companies.

Ash, our CEO (chief executive officer), explains how we became and remained a top agency not only in Australia but also worldwide:

“[W]e’ve worked with hundreds of clients in over 7 countries… Based on our testing, experience and access, we’ve gained some insights that have helped our clients beat their competitors and dominate their niche. As a result of what we’ve been able to do for clients, we’ve won multiple awards, including Deloitte’s top 500 fastest tech companies two years in a row.”

Accelerate Your Revenue Growth With Unparalleled Pay-per-Click Performance

PPC ads aim to provide a quick boost in leads and sales. While there are many other metrics to track, they won’t matter much if they don’t help improve your bottom line. 

We’re all about delivering high-impact results. Our unique, maths-based approach has helped skyrocket clients’ major leads and sales by 83% (sometimes 4x sales).

We’ve achieved this remarkable feat while reducing (on average) clients’ ad spend by 33% and COA (cost of acquisition) by 23%.

You’d be hard-pressed to find a PPC performance that is this good elsewhere. If you want PPC to work the same wonders for your business, we can help you. 

Drive Leads and Conversions With PPC

Leads and conversions are crucial to determining your campaign performance. That’s why conversion tracking is foundational to our PPC strategy. It helps us in the following ways:

• Identifying the origins of a lead (for example, form submissions, calls, or subscriptions) or a purchase
• Determining if we’re achieving the client’s campaign goals 
• Calculating the cost per lead (CPL) or your return on ad spend (ROAS)
• Making data-driven decisions on when to scale, stop, or optimise 
• Changing campaign strategies based on actual data and not on the mere opinion of what “sounds good” or “possibly profitable”

This systematic tracking process has helped us develop lead- and conversion-generating campaigns for our clients. 

For example, our comprehensive PPC solutions have helped PropertyMe, a leading property management software provider in Australia, increase its conversions by 21,900% while cutting the cost per conversion (CPC) by 96.42%.

What Is Pay-per-Click Advertising?

Simply put, pay-per-click (PPC) advertising is a digital advertising option where you pay an agreed-upon amount whenever users click on one of your ads.

As a PPC ad model, Google Ads offers four products:

• Google Search
• Google Remarketing
• Google Shopping
• Google Display (+ YouTube)

Depending on where your target audience sees your business, they’ll see different ads.

Paid Text Ads

Generally, a text ad has a clickable title linking to a webpage, one or two lines of text, and a URL (uniform resource locator), which functions as a web address.

These ads appear above and below Google SERPs (search engine results pages).

However, the SERP is not the only digital space where you can see paid text ads. Google also has partner websites (for example, Amazon.com, Ask.com, and NYTimes.com) that can feature Google Search ads.

We use paid text ads to help you reach your target audience, make them consider your offers and convert (take action, for example, submit a form or schedule a consultation with you).

Here’s an example: in just one year, we’ve helped Twomey Dispute Lawyers (TDL), an Australian legal practice specialising in disputes and commercial litigations, increase its conversion by 1,571.43% while reducing CPC (cost per conversion) by 82.03%.

Display Ads

GDN (Google Display Network) is like a sprawling metropolis where advertisers can showcase their brands across a myriad of digital billboards. Just how vast is GDN, exactly? GDN is expansive enough to display ads on over 2 million apps, videos, and websites, reaching 90% of internet users worldwide. 

No wonder many businesses think of it as the cure-all advertising elixir. After all, more reach equals more customers and sales, right?

But before you say, “Eureka!” consider this: the “90% reach” can be a blessing or a curse, depending on how your PPC strategy plays out.  

The rewards are high, but so are the risks. You could torch your budget faster than a raging bushfire if you’re not careful.

Our Google-trained paid ads specialists can optimise your campaigns with the laser-sharp precision only maths pros can offer. We can help your business generate qualified leads at the lowest cost per click.

Shopping Ads

The road to eCommerce success is littered with the remains of brick-and-mortar favourites that failed to translate their offline popularity into online prominence.

These once-household names spent millions of dollars and still got left behind.

Why? Because they hired retailers to build their online shopping platforms. And you know who didn’t? Google and Amazon. These two tech giants worked with engineers — people who speak maths. 

So do we. We’re a team of maths specialists who do the same mathematical legwork as these engineers, including segmentation, multi-variant testing, and advanced statistical modelling.

We use these numbers-heavy techniques to help online shops dominate their niches.

Want proof? Our first Google Shopping client came to us for help with their advertising returns. They had a 2× ROAS that they couldn’t improve, even after four years of trying.

What could our maths-adept agency do to accomplish what our go-getting client couldn’t? As it turns out, much. We doubled their ROAS within months.

Here’s how we approached their problem:

• Model out the Google feed data and launch campaigns that enable advanced and ongoing testing
• Leverage the sophisticated insights we get through the Google Premier Partners program
• Optimise the client’s campaign using the computational logic that Google values in Google Shopping

Retargeting

Did you know? Only 1% to 4% of first-time website visitors will enquire about or buy your products or services. That’s right. 96% to 99% of that hard-earned site traffic doesn’t have time to commit right now or is still unsure what purchasing decision to make next. 

Fortunately, we can help you re-engage casual site visitors after they leave your page.

Do you want the following?

• High-level insights regarding those who don’t take action on your website
• Data-informed, cost-effective campaigns that bring back visitors to your site when they’re ready to buy or take action

You can have these benefits through our Google Remarketing service. 

Google Remarketing technology lets us tag visitors on your site using a code whenever they visit your app or website. 

Then, we use the “tags” to target potential customers and show them highly relevant ads whenever they go to any of the hundreds of millions of sites in Google’s vast network.

Google Remarketing is all about segmentation — and no one can segment data into profitable categories better than mathematicians. 

Say you want to display the right message before the right audience on the right site. In that case, you’ll need to test these three variables multiple times to know their ideal combination and develop the most effective campaign version.

If it sounds like a job for people well-versed in maths and research, that’s because it is. So, who better to consult than a maths-oriented agency like us?

As Google-trained pros, our paid ads specialists can do the following:

• Analyse website traffic and search for clues, enabling us to profile various users and their buying signals
• Create laser-targeted campaigns for each of those audiences
• Distribute these campaigns to carefully selected websites in the GDN

The result? You’ll get:

• Reduced average CPC (cost per click)
• Increased traffic, quality leads, and sales

Here’s an example: Pension Boost, a financial service provider for Aussie seniors, came to us with only six conversions acquired at a high cost ($417.64 cost per conversion). 

Through our remarketing service, we increased their conversions by 3,983.33% while slashing the cost per conversion by 94.98%.

Video Ads

You probably already know this, but many prefer videos to written content today. But do you know that this trend also affects consumers’ purchasing decisions?

Some even say that customers today prefer watching a product video to reading about the product four times.

Needless to say, video marketing is a viable strategy if you want to capture more potential customers. 

You’ll be glad we’re here. We can help you run video ads across the colossal GDN network, including YouTube. 

Here are four video types that we offer in our PPC service:

• In-stream: Visual content that appears before, during, or after a video. Viewers may skip these video ads (usually after five seconds).
• Discovery: These ads only appear on YouTube and reach online users in digital spaces where they search for content. When a viewer clicks your discovery ad’s thumbnail, the video will play on its channel page or YouTube watch.
• Non-skippable: As its name suggests, viewers can’t skip this video marketing material. Thus, you can use these ads to communicate your entire message. Note: Non-skippable ads typically last 15 seconds or less. 
• Bumper: Like non-skippable video ads, viewers can’t skip bumper ads. However, these ads are short videos that usually last six seconds or less.

Social Media Ads

Consider these statistics:

• Approximately 62% of the world’s population today uses social media. 
• The average time users spend daily on social media is 2 hours and 23 minutes.
• In Australia, there are 20.80 million active social media users, with Australians aged 16 to 64 spending nearly two hours on social media daily. 

The point? Given these trends in online behaviour, social media platforms can be impactful digital advertising channels. 

For instance, Facebook has billions of active users to whom you can advertise your services and products.

We can help you reach and engage potential buyers on Facebook (and other social platforms). Here’s how:

• Use diverse ad formats, including video, image, and carousel ads, to showcase your business creatively
• Target your audience precisely using info regarding demographics, consumer behaviour, interests, and location
• Retarget users who are interested in what you offer to increase your site’s conversion rate

Read how we revamped a losing Facebook ad campaign and drove $102,580.47 worth of extra sales in two months for free.

Optimise Your PPC Campaigns

PPC is numbers and data all the way, up and down. An effective campaign requires careful optimisation based on accurate measurement of impactful metrics.

That’s why you need advertising pros like us who think and speak like maths experts and engineers do (in numbers and data). 

As an agency founded by high-calibre mathematicians, our PPC practice involves much testing, tracking, and optimisation. We take this approach to heart.

Here are the crucial metrics we monitor and evaluate when fine-tuning your campaigns:

• Conversions: We can measure this factor in two ways:
  • Clicks x  conversion rate (the ratio of people who converted or performed a specific action to the number of people who went to your site through your ad)
  • Impression (the number of people who saw your ads) x CTR (click-through rate or the rate of people who clicked vs. saw the ad) x conversion rate

• Cost per conversion: We calculate CPC via this formula: average cost per click (Avg CPC) ÷ conversion rate

• Return on ad spend (ROAS): We determine the ROAS using these three formulas:

• • Conversion value (also known as revenue) ÷ cost (total amount we’ve paid)
  • (Clicks x conversion rate x average order value) ÷ (clicks x average CPC) 

Note: Average order value (Avg order value) = conversion value ÷ conversions

• • (Conversion x  Avg order value) ÷ Avg CPC

• Search IS (impression share or the percentage of impressions your ad receives relative to the total number of impressions your ad could get)

Laser-Focused Campaigns That Deliver

Many advertisers, especially amateurs, rely on their gut feeling, thinking they know what ads will sell and what won’t. 

In reality, no one knows which advertising dollars generate the best return on investment (ROI) until someone has tracked, collected, and analysed complex data.

Our paid team measures and evaluates all impactful metrics with laser-focused precision. Then, we use this info to deliver the highest ROI possible on your paid traffic through ongoing, data-informed testing and optimisation. 

This unique, metric-driven, and data-heavy approach has helped us achieve remarkable outcomes for many clients.

Here’s one example: within less than a year of working with us, Pure Chiropractic, a certified Gonstead chiropractic clinic in Australia, improved its conversion rate by 304.35% while slashing the cost per conversion by 59.42%.

Why PPC Matters

Pay-per-click ads offer many benefits. However, businesses likely value this advertising option because it can generate returns and enhance businesses’ online presence quickly.

Still, PPC ads’ overall impact depends on your unique objectives, situation, and time horizon. That’s why we seek to understand where you’re coming from, how your current strategy is doing, and what you intend to get from a PPC campaign.

Here’s Cate Carpenter, a certified practising marketer, expressing her deep appreciation for our work on NSW Wildlife Information Rescue and Education Service Incorporated:

“I can’t speak highly enough about Digital Spotlight. [The] team’s dedication to delivering results [is] exceptional. Their communication, transparency, and commitment to client success make them [stand out]. I highly recommend Digital Spotlight to any business looking for a top-notch digital marketing partner. Kudos to the entire team for exceeding expectations!”

Research Keywords

We can help place your ad on the coveted top spots of SERP (search engine results page) for the right keywords, matched to the right ad copy and landing page. 

But our job doesn’t end when we get you several clicks that convert. Our paid ads specialists use the same statistical analysis Google uses to scale your PPC campaign. 

This high-level modelling and customer segmentation can skyrocket conversion rates while slashing acquisition costs.

Here’s what Newcastle Carpet and Flooring, a flooring solutions provider based in Belmont North, says about partnering with us:

“Met with [the Digital Spotlight] team — great advice and fabulous service. Google Ads specialists [that] really get the ads pumping. You won’t regret it.”

Conduct Split Tests

Our agency is committed to optimising your ads. We track, test, and fine-tune campaigns nonstop. Fortunately, A/B split testing enables us to deliver optimal results, allowing us to develop different ad variations and refine your succeeding PPC advertising campaigns.

Select Channels

Where your PPC ads appear ultimately hinges on the advertising product you’re using. For example, PPC ads on Google Ads will be displayed on Google’s advertising network. Meanwhile, PPC ads on Facebook will appear on the social media platform. 

These multiple PPC channels provide you with a range of advertising options to choose from. 

Optimise Bidding

Google Ads “hosts” an auction whenever a vacant ad slot is on a search result, news site, blog, or other partner websites.

Each auction determines whether your ad will appear on the available ad space. Advertisers like us join the auction by placing bids.

Depending on the campaign type, we can focus your bids on these factors:

• Clicks
• Impressions 
• Conversions 
• Views
• Engagements
  

Here’s where you’ll need us. As a pioneer and leader in the PPC industry, we’ve developed a field-tested, systematic approach to optimising bids. We know from first-hand experience when to increase and decrease bids to maximise return on ad spend.

Create Copy

Your ad copy should hit right where a prospective client’s “pain points” or urgent needs lie. To do so, you must know the user’s current queries and why they’re “Google-ing” them. In short, pinpoint where they are on their online buying journey.

Someone who types in “top dental clinic Australia” on Google’s search engine is likely not doing pure research. They’re likely comparing options online, wanting the best dental service they can get.

If the searcher experiences persistent toothache, you know they want to get treated ASAP. 

Say you are a local dentist. In that case, our Google Ads services — including developing well-written, data-informed ad copies — could help you get prospective clients to book an appointment with you.

We develop our keyword-optimised content to target people who are more likely to act in response to an ad campaign.  

How? Our keyword research focuses on searchers who are already “in the market” (ITM) and those about to “enter the market” (ETM):

• ITM: Searchers at this level are deep in the buying cycle. They are ready to buy. If you do not get them to buy from you, your competitor will. This population is the ideal source of sales-generating traffic.

• ETM: Searchers want a product or service like yours at this stage. ETM consumers are unsure whether to convert yet (take action) but are very interested. 

With the help of our content specialists and strategists, you can capture both ETM and ITM searchers. 

Analyse Campaign Performance

PPC products, like Google Ads, are all about metrics. For example, Google measures these five variables when giving ad slots to a bidder (businesses and advertisers):

• Bid: The “bid” is the highest amount PPC users are ready to pay for every click on their ads.
• Ad quality: An ad’s usefulness and relevance to searchers significantly matter. Google’s quality score (which you can track on your Google Ads account) summarises an ad’s overall quality.
• The projected impact from ad assets and other formats: An ad asset is info, like a phone number and a link to a specific web page, that Google Ads users can include in their ads.

Google estimates the impact of the ad assets and formats on an ad’s overall performance.

• Ad rank: To ensure high-quality ads, Google implements the minimum requirements for an ad to appear in a given slot.
• The ad’s context: Context matters in ad auctions. When measuring ad rank, Google examines:
  • The user’s search terms, time and location of the search, and the searcher’s device type, such as mobile or desktop
  • The nature of the search terms
  • Other search results, including advertisements, displayed on the page

We track these metrics meticulously to evaluate your ad campaign’s performance. Then, we analyse the data gathered to uncover what works and what doesn’t.

How PPC Works at Digital Spotlight

Not all PPC strategies can add value to your business. Many agencies claim a foolproof approach but couldn’t deliver the results they guaranteed. And if they do, they won’t likely be able to sustain them.

What about us? We’d rather let real-world results speak for us than make pie-in-the-sky promises.

Here are six reasons you’ll prefer our PPC services over others: 

• Absolute commitment to your unique goals: We’ve been active participants in the ongoing development of the digital marketing industry for over a decade.

We develop our strategies based on hard-won insights from our extensive experience in the school of hard knocks.  

So, if you’re looking for PPC specialists who really know what they’re doing, we’re them.

That said, we don’t impose our templated plans on clients. In fact, we achieved incredible success in PPC because we listen to business owners.

That’s why we ensure we understand your objectives and situation before selling anything. 

When you partner with us, you won’t get half-baked advice and one-trick pony solutions. 

Instead, we’ll develop campaign strategies to suit your unique problems, targets, and goals. 

• Loyal client base: As a top agency, we have clients who have been with us for over 10 years.

Why do they stick with us? Because we can get them impressive and sustained ROIs. 

Read what Diana Norris, the marketing and web assistant from Dural Irrigation, an Australian online irrigation mega shop, says about our work with them:

“We have used DS for over 15 years for all our SEO, remarketing adwords, analytics and much, much more! Their customer service is impeccable and is always quick to respond to any issue or enquiry we may have. Our business has grown at an incredible rate thanks to [this] team. We will never use anyone else, highly recommend.”

• Google Premier Partner: Our Google-trained specialists can access insider info that most ad agencies don’t have.

How? We’ve got a dedicated Google agency team that provides exclusive training, nonpublic data about competitors, and early access to Google’s newest tools and features.

• Confident approach: We don’t lock in clients through long-term contracts. We’re confident in our ability to deliver ROIs you can’t get elsewhere. Results, or we’re out.

• Industry leader and pioneer: Highly regarded publications like Anthill and Financial Review have interviewed us multiple times. 

Start-ups and multi-billion dollar businesses have also sought our advice regarding search patterns and idea validation. Why? 

We don’t just keep pace with the innovations of search platforms. We help drive the digital marketing industry forward.

• One-of-a-kind marketing agency: We don’t know you (yet), and you’ve yet to hear from us what makes us the ideal choice for all your PPC needs. But we know this: we’re likely different from agencies you’ve worked with.

Our agency’s founders aren’t just accomplished business people. They’re also exceptional mathematicians with an in-depth understanding of data patterns.

That’s why our PPC specialists don’t operate on a hunch when developing campaigns. We follow the numbers and data where they lead.

You Are Our First Priority

“Client-first” policy isn’t just a slogan we repeat as part of our sales pitch. It is foundational to our entire PPC approach.

That’s why we don’t dwell on past accomplishments. We know that strategies that worked for one client might not be as effective for another.

After all, each business has unique goals and situations. 

Instead of imposing a “set” strategy, we strive to understand our client’s POV (point of view) first and ours second.

When you work with us, you can be confident that we’ll only devise and implement a PPC marketing game plan tailored to your case.

Diversity in PPC Services

Your business might benefit from using additional or other PPC platforms. Fortunately, we’re an agency with time-tested expertise in managing diverse PPC products, including Meta Ads, Google Ads, Bing Ads, and their respective partner networks (for example, the New York Times, YouTube, and Amazon).

Real-Time Automation

While effectiveness (getting things right) matters to us more than efficiency (getting things done quickly), our PPC approach aims to achieve both.

For example, we might use automated bidding to maximise results based on your set campaign objectives.

Automated bidding lets us set bid amounts automatically based on your ad’s likelihood of generating a click or conversion. 

For Shopping campaigns, this strategy responds in real time based on your campaign’s historical performance (for example, past clicks) or conversion data.

Automation can be a great way to save time while leveraging algorithms to optimise an account. That said, we only use automation after carefully evaluating your situation.

Live and Dynamic Pricing

This pricing strategy lets businesses adjust product prices based on real-time market demands. 

PPC platforms, like Google, may use dynamic pricing algorithms to offer advertisers flexible options and expand their advertising network.

That’s why PPC campaigns almost always have fluctuating prices per click for an entire campaign.

Product and Inventory Intelligence

Google uses product data (product info that Google’s Merchant Center records) to display dynamic ads, free product listings, and Shopping ads whenever advertisers run a Google Ads campaign.

Google’s Merchant Center offers customised insights regarding your best-selling items and pricing dynamics to gauge user demand, streamline inventory management, and improve sales.

The bottom line is that product data optimisation is essential to an effective campaign. Do you want to optimise your products for better returns?

Work with us. We’re paid ads specialists who offer high-level optimisation for your product.

Performance Guaranteed

We don’t make grand promises to convince clients to partner with us. But if we’re going to make any guarantee, it’s this: we won’t stop until we achieve sustainable results.

Here are three things to expect when you work with seasoned PPC specialists like us:

• Use of a state-of-the-art, multi-million dollar data model we’ve developed over decades of investing in clients across multiple industries
• Monthly influx of actionable data based on results from our work with clients in various niches
• The ideal campaign mix, budget, and structure to help you hit your targets

You can fire us anytime you want if we can’t improve your campaign’s performance — no hard feelings. We don’t use long-term contracts to force clients to stay with us. They stick with us for the results other agencies can’t give them.

High Retention and Proven Success

When we say clients love working with us, we’re not talking ourselves up. We’re merely stating facts. 

We’ve got a 95.67% client retention rate. Given that we’ve managed over 2,000 campaigns, that figure speaks volumes about our PPC services’ effectiveness. 

Here’s what Iris Lever, PropertyMe’s chief marketing officer, says about us:

“We have been working with the team at Digital Spotlight for over five years. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing… It has been an absolute pleasure to work with the Digital Spotlight team over the years, and I would highly recommend their digital services.”

PropertyMe is a leading property management software company in Australia. It is just one among many Australian businesses we’ve helped to win their niche. Contact us today, and we’ll help you rise to heights you never imagined possible.

Clearer Data, Smarter Decisions

Our advanced analytics and custom reporting simplify data and deliver actionable insights to help you make smarter moves and drive leads and sales.

How? We employ the same statistical analysis Google uses to improve your campaigns. 

This sophisticated modelling and customer segmentation can improve conversion rates while slashing acquisition costs.

Want to target users with high-buying intent? Our maths-driven, algorithm-based PPC strategy can help you.

What Are the Differences Between SEO and PPC?

SEO (search engine optimisation) and PPC have pros and cons. Many of our clients do both to maximise the returns they get from each.

SEO is great if you’re investing to generate sustainable results over a medium to long period. Getting high search rankings, a steady flow of organic traffic, and qualified leads may take time. 

The upside is that you won’t have to pay whenever users click on your content. Also, your SEO budget generally stays flat. 

Over time, a scalable, research-based strategy can help improve your traffic, ranking, and sales with lower acquisition costs.

On the other hand, PPC is ideal if you’re looking for immediate results. For instance, Google Ads can quickly improve visibility and drive traffic to businesses that want instantaneous impact and conversions. 

Given these huge potential returns, it is no wonder many businesses in your niche, including industry heavyweights, have a PPC strategy. 

But remember: if you don’t maneuver your budget wisely, PPC ads can be costly. The risks are too great to trust a rookie PPC agency or “make things up as one goes along”. 

As one of Google’s top 2% Premier Partners, we have a direct line to the search platform’s top-level support teams. This hotline access means we can deliver PPC results you won’t get elsewhere.

Check out our work with Communicate Speech Pathology, a reputable speech therapy service company servicing Melbourne, Brisbane, Newcastle, and Sydney. 

We’ve increased its conversions by 1,266.67% while reducing the cost per conversion by 77.75%. 

Are you still unsure which marketing strategy to use? You can contact us. Don’t worry. You won’t hear from fast-talking sales reps. We take considerable time to understand your case before pitching anything. 

Then, we help you devise the ideal combination of SEO and Google Ads to help you get the most out of each online marketing tool.

Combining PPC With SEO Services to Maximise Results

PPC complements your SEO efforts, amplifying marketing ROI. While these tactics don’t directly impact each other, a seasoned PPC management agency can integrate them to:

• Expand your online reach by securing top positions in organic and paid search results
• Drive more targeted traffic to your business website and raise brand awareness
• Strengthen your keyword strategy by leveraging PPC insights to discover and target relevant keywords for SEO

7 Steps to Successful PPC Campaigns

Even short-term PPC campaigns can give you a significant ROI at a low cost when done right. Here are some ways we can help you maximise your campaign’s effectiveness.

Understanding Goals

Our agency puts people first before profit. We start by listening to you from the beginning. 

Then, as needed, we craft a customised Google Ads management strategy aligned with your business objectives. Our consultants will discuss your goals in-depth and outline the steps to achieve them.

Bid Strategy

Bids are crucial for determining keywords’ average position. That’s why we follow a methodical, data-driven approach to bid adjustment, ensuring optimal keyword positioning.

We’ll adjust your bids when:

• Your account is limited by budget, but you can’t increase the budget. We may have to lower the bids of some keywords. 
• Your account is not spending the budget, and the search impression share is lower than 90%.

We may increase the bids to achieve maximum search impression share in this case.

Ad Launch and Tracking

Here’s how we set up ads on Google:

• Outline targets and objectives following the client’s feedback
• Recommend the optimal Google ad network for your ads
• Inquire about the assets and budget allocated for ad promotion
• Identify targets, including demographics, location, keywords, and devices
• Implement conversion tracking
• Verify ad accuracy, structure, budget, and conversion tracking setup to ensure seamless operation before launch

Contact us today for a first-hand experience of how a maths-driven Google Ads campaign can help scale your business.

Ad Copy

Prospective clients use specific keywords when searching through Google’s search engine.

So before we write your ad, we first analyse who you are writing the ad to. Who is your target audience? 

That’s why we focus on one main keyword per ad group when crafting your ad.

Once we’ve identified that keyword, we ask ourselves: “Does this keyword attract some searchers who are not good prospects?”

This scenario often arises when the keyword has an alternative meaning (for example, fencing).

In such cases, you (as our client) must be clear regarding your ad’s purpose and the ad type:

• Attractor ads aim to get everyone who views them to click on them. You want to attract everyone. 
• Filtering ads target only a specific group of people who see the ad to click it.

We suggest filtering ads when your ad group’s main keyword captures only a portion of the relevant audience.  

Here, we’ll add qualifiers to the ad, ensuring it resonates exclusively with the most promising prospects who will see it.

Now, our writers use that primary keyword and imagine the sort of person who would type that into Google, asking these guide questions:

• What are they looking for with that search?
• What is their current situation?
• What prompted them to do this search?
• What constraint or problem are they trying to solve? 
• What do they believe about their situation?

Refinement

Our team of experts diligently analyses Google day in and day out. As a result, they remain unfazed by sudden algorithm changes. In fact, they leverage this intricate computer logic to constantly enhance our clients’ campaigns.

Management

Unlike many PPC agencies, we never consider a campaign “set”. We’re always striving for improvement. That’s why we’re constantly monitoring results and fine-tuning our strategies as your campaign progresses.

Can we reallocate your budget from underperforming ads to those yielding strong results? Is your industry experiencing a low season? Are there current circumstances causing a decline in consumer engagement with your business?

Our campaign management addresses these concerns, ensuring your PPC ad campaign consistently mirrors our responses. We’re after the results. But our job doesn’t end as soon as we see some.

Progress Reporting

We run your PPC campaigns using your account so you can track where your every dollar goes.

If you’ve yet to register a PPC account (for example, a Google Ads account), we’ll set one up for you. We’ll manage the account, but you’ll be its owner.

You can also monitor our progress through your account’s activity log. Lastly, you can assume control of your account whenever you choose.

Here’s a commendation from one of our recent clients: 

“[The Digital Spotlight] team is a great choice when needing help to manage Google ads. [The team is] honest, passionate, and understanding. I highly recommend it to any business looking to grow their business.”

— Rory Chapman, Footprints Podiatry Salamander Bay and Mayfield Family Podiatry

Why Choose Us?

Here are the primary reasons why and how we continue to deliver impressive PPC advertisement returns for our clients:

• Highest level of Premier Partner status: This platinum status gives us direct access to Google’s top-tier reps, allowing us to gather high-level info directly from the source. 

• Dedication to cut ad budget wastes: We use innovative tactics (advanced bidding and campaign structure) to ensure you only pay for highly relevant and profitable clicks and traffic.  

• Constant results-oriented testing and tracking: Even if we achieve remarkable ROIs through our campaigns, we never stop testing and optimising. We monitor vital metrics and optimise for:

• • Niche and market trends
  • Seasonal shifts in search behaviour
  • Geographical variations
  • Competitors’ campaign maneuvers
• Hands-on and client-centred approach: We don’t leave your PPC campaigns to robots. Skilled and certified professionals will manage your account. You can call or email them for assistance if you need help understanding your results and reaching your short- and long-term goals.

Still undecided? Here are more things to know about us and our unique PPC approach:

Because Trust Is Everything

When you partner with us, trust is paramount. You deserve to know how your money is being utilised and what strategies we’re implementing. 

We stay in touch every step of the way, offering detailed reports on performance metrics, spending versus sales, achieved targets, and more.

We Believe in Transparency and Building Partnerships

We operate with 100% transparency, providing you with insight into every aspect of our work and delivering measurable outcomes. Your data remains exclusively yours.

That’s why our collaboration is a two-way street—we select clients as carefully as they choose us. We’re not being snobs; rather, we want to partner with businesses that are dedicated to growing their business through PPC.

Because Marketing Shouldn’t Be a Gamble

Investing in digital marketing and advertising is a big deal. We get it and take this fact seriously. While other businesses and advertisers see PPC marketing as a gamble, we don’t.

Data, numbers, and statistical analysis are the bedrock upon which our PPC strategies are built. We don’t engage in guesswork and leave everything to chance. 

As maths-loving marketing pros, we work diligently to boost your online presence, scale your business, and put a level of certainty on future results. 

We Deliver Results and Focus on ROI

It won’t matter much what a PPC agency says when you sign up for its services. The same goes while you’re still with an agency. Hype and shiny campaigns are just digital facelifts. What matters most is the finished product.

As a results-focused agency, we’ll help clarify your goals, create and implement realistic solutions, and deliver real-world outcomes.

Our team comprises Google-trained specialists who excel at optimising Google Ads using advanced statistical analysis, constant testing, and campaign evolution. We’re dedicated to achieving maximum returns at the lowest possible cost.

We Partner With the Best to Give You an Unfair Advantage

We’re a top 2% Google Premier Partner, a high-tier status reserved for elite agencies handpicked by Google. This badge recognises our expertise in the following:

• Cutting down on unnecessary ad spending
• Dramatically increasing our roster of A-list clients
• Securing long-term partnerships (clients stick with us for the long haul, even without binding contracts)

Competency in Analytics, Numbers, and Strategy

Maths and analytics are pivotal for our PPC campaign wins. As a top-notch PPC agency, we know how to use the right data and figures to our client’s advantage. 

We understand how diverse target audiences and markets behave online, a prerequisite for developing ROI-centric campaigns. Additionally, we use state-of-the-art tools to gauge PPC metrics and performance.

Repository of Curated Audience Data

The more campaigns we manage for various clients, the richer our data becomes. This effect enables us to forecast audience behaviours accurately based on our gathered insights.

Choosing a PPC agency with comprehensive data repositories, like Digital Spotlight, can save you valuable time and provide a competitive advantage in your lead generation efforts.

Local Search Expertise

88% of people who do a local search on their smartphone end up hitting a related store within a week. So, if you run a physical store, know that local search holds significant weight in your marketing efforts.

Ensure the agency you team up with is proficient in local paid search. A PPC agency, like Digital Spotlight, with strong expertise in local search, can assist in driving the foot traffic necessary for your business expansion.

Specialty in Certain PPC Channels

PPC agencies come with their own set of specialties.

One might focus solely on programmatic advertising, while another specialises in managing PPC across multiple channels, like social media. Some even offer consulting services.

However, a top-notch agency offering PPC services in Australia will provide a full range of services all in one place, with expertise in managing campaigns across various platforms.

Depending on your marketing goals, consider which channels you will likely use. Do you need help with design? Or maybe you’re after ad copywriting services? Clearing this up will help you make the right choice.

Integrated Approach to Digital Marketing

You’ll want to partner with an agency, like Digital Spotlight, that seamlessly integrates its PPC initiatives to bolster your digital marketing strategy and overall business objectives. 

We prioritise the big picture, crafting and executing campaigns that align harmoniously with other channels throughout the sales funnel.

Our integrated marketing approach will ensure you gain significant returns on your advertising dollars and reap benefits in the long run.

Hardcore Strategy

You now know that PPC is a versatile marketing tool, offering you various ways and channels to advertise your products and services. 

Despite these flexible options, navigating PPC demands a hardcore (data- and numbers-based) strategy to prevent your ad budget from being drained unnecessarily.

We’re all about delivering results. Here’s our average ROI for clients:

• Boosting leads and sale figures by a whopping 83%, with select cases achieving quadruple the anticipated sales
• Cutting down on ad waste and trimming costs by a solid 33%
• Decreasing acquisition expenses by 23%

True, we don’t guarantee quick, off-the-charts outcomes. But rest assured, we’ll deliver the expected results promptly.