We understand that you’ve probably heard promises like these before. That’s why we won’t pitch. That’s not us. Instead, we’ll let the numbers speak for themselves.
“Working with Digital Spotlight has been great! We took the time to figure out a realistic strategy, which has helped our organic rankings immensely!
We are now on the front page for so many head terms that were previously out of reach!”
Sean Hersee | Sage Painting
How Highly Relevant Traffic Increases Conversion
What qualities do you think a high-performing business website should have? If you answered, “It generates internet traffic,” you would be correct. Unfortunately, not all web traffic is created equal.
Marketing your business’ products or services to a broad audience can mean more visitors to your web pages and content. Doing so is essential for improving brand awareness and establishing a robust online presence.
However, high quantities of traffic alone might not be enough to grow your Perth business. For this reason, you must also work on getting high-quality traffic.
So, how do you do that? Simple— you advertise to people searching for businesses like yours and interested in similar products or services. These individuals are likelier to become customers, resulting in more leads and conversions.
Grow Your Perth Business With Our SEO Agency’s Holistic Approach
While we make getting highly relevant traffic seem straightforward, the process can be significantly complex.
Google and other search engines never stop tweaking their algorithms to match user search queries with the most relevant websites. In other words, your marketing strategies must align with these changes. Otherwise, you won’t get results.
The question is: “Can you make your business web pages and content relevant to your potential customers faster than search engine engineers make code amendments?”
Fortunately, you don’t have to. Our experienced search engine optimisation (SEO) team will do the heavy lifting for you. We use statistics, segmentation, and modelling to find patterns and use that information to ensure your ideal customer can find you online, anytime and on any device.
Rank in Google
Try searching for your business, products, or services on Google. Now, what do you see? Are any of your web pages on the first page of the search engine results?
If not, it means that Google doesn’t see your content as relevant as the ones on the top of the list are. Unfortunately, when Google ranks your content low, searchers can’t help but believe that your offerings aren’t for them.
Generally speaking, the higher a page is on Google’s search engine results page (SERP), the more relevant it is to the user’s query.
For this reason, our approach to SEO involves reverse engineering Google’s ranking system and identifying the elements that increase a website’s favourability towards the algorithm.
The Best Perth SEO Services
Many SEO agencies will tell you that the secret to getting highly relevant website traffic is to pump out as much content as possible. While this strategy may have worked, that’s no longer the case.
As mentioned, Google and other search engines continually evolve their algorithms. Some of the changes they make can turn websites that once raked in thousands of potential customers daily into ones that now barely get any visitors.
With us, you won’t ever have to worry about your Perth business getting wiped off the internet. We’re not gurus promising results based on outdated strategies and gut feelings.
Instead, we focus on maths. With over 15 years in the industry and more than 2,100 client campaigns, we’ve developed a winning formula using advanced statistical analysis to get you the traffic and, by extension, the conversions your business needs to dominate the Perth market.
The Importance of a Leading SEO Partner
Working with a “leading” online marketing company with a proven SEO system to handle your Perth-based business’ SEO can be beneficial for various reasons, including the increased likelihood of higher website rankings and conversion rates.
However, the most significant advantage of relegating SEO work to a trusted partner is that doing so lets you focus on running your venture.
Unfortunately, many SEO agencies claim they’re the “best.” So, we understand how it can be challenging to determine who’s telling the truth and who’s making false assertions and unrealistic promises.
Fortunately, there are seven questions you can ask to evaluate whether you’ve found the right SEO partner or not. These critical inquiries are the following:
- Is the firm you’re considering more focused on explaining why it’s the “leading” SEO partner instead of understanding your business goals and challenges?
- Is this “leading” digital marketing agency offering cookie-cutter solutions instead of crafting an approach tailored to your business’ unique problems?
- Is it claiming to have X number of successful SEO campaigns but doesn’t have the data or testimonials to back this statement?
- Is the SEO company asking you to sign a lock-in contract?
- Does it lack certifications and access to insider information from the search engines you’re trying to optimise your website for?
- Is the online advertising outfit spouting lines you’ve heard numerous times before while not offering anything unique or new?
- Is its so-called “expertise” not even considered by financial experts and multi-billion dollar organisations?
If you answered yes to some or all of the seven questions, you may want to look elsewhere for your Perth business’ organic traffic and search engine ranking needs.
Are SEO Services Going to Work?
Having worked with an SEO company before that promised the world but failed to deliver is something you most likely share with many other businesses. So, we understand if you’re doubtful of SEO’s effectiveness in boosting your organic search rankings.
But the truth is that SEO services do work. We have a list of over 1,800 satisfied clients during our 15 years in the digital marketing business and a 95.67% client retention rate to prove this statement.
That said, all businesses are unique. Hence, our first job is to conduct a technical SEO audit. We do this to understand whether SEO is the appropriate marketing strategy for your Perth business.
If it isn’t, we’ll be the first to tell you. We don’t do what other agencies do. Instead, We’d let you walk away rather than convince you to invest your advertising budget into something that we know won’t work for your business.
“In [an] industry where many take your money and do very little for it, [Digital Spotlight] is a breath of fresh air for small businesses like mine.”
Philip Bonser | Goulburn Offroad Carts
Call us at 1300-891-181 or email us at [email protected] to talk to our SEO experts about the best course of action for your Perth business’ growth.
What Is SEO?
When people are searching for a product or a service on the internet, where do you think they go? You’d think they’d visit online marketplaces and classifieds websites like Gumtree, Tradingpost, and Facebook Marketplace.
However, the statistic that says 93% of all online traffic comes from search engines, such as Google, Bing, and Yahoo, suggests otherwise. In other words, if your business offerings don’t appear on search engines, they’re unlikely to be found by potential customers.
Search engine optimisation or SEO solves this problem by making your website content more easily searchable on the World Wide Web. This process includes improving your web pages’ technical configuration, creating high-quality content, and targeting relevant search terms or words.
What Is Local SEO?
Google started indexing or keeping a copy of websites in 1998. Since then, it has made countless updates to how it matches relevant content with user queries.
At some point, Google realised that searchers prefer results from their immediate area. After all, how would products or services halfway across the globe apply to you if you’re looking for a local option?
Enter local SEO, a strategy that focuses on helping your business’ online visibility within a specific geographic area. In your case, the City of Lights, Perth.
An example of local SEO is improving your Google My Business (GMB) listing, now known as Google Business Profile. This tool acts as a directory for your business across Google Search, Google Maps, and other Google platforms.
What Is the Difference Between SEO and SEM?
Although SEO and search engine marketing (SEM) are sometimes used interchangeably, they are distinct approaches to elevating your website’s search engine rankings.
As mentioned, SEO involves raising your web page rankings on SERPs through organic means, such as crafting content or targeting specific words and phrases relevant to your target audience.
On the other hand, SEM is an online marketing strategy that utilises paid advertising, such as pay-per-click (PPC) campaigns. However, SEM can also include SEO. SEM can give you immediate results, as it “literally” lets you buy your position on SERPs.
Depending on your business challenges and goals, one might be the superior choice. Do understand, however, that SEM strategies like Google Ads campaigns pick up only 30% of users. In other words, 70% of searchers prefer organic search results.
Fortunately, you can use SEO and SEM simultaneously. In fact, some SEM approaches incorporate SEO techniques. Contact us if you want to determine which digital marketing method is appropriate for your Perth business.
Who Needs SEO Services?
If you’re a business owner who wants to promote your business products or services to a specific target demographic like Perth residents, you’ll benefit from SEO.
Still, every business, regardless of size or industry, can use a little search engine optimisation. After all, working with an experienced SEO team with a tailored strategy can help you rank higher in search engines, increasing traffic and boosting leads and sales.
How Our SEO Service Works
We don’t make promises— at least, not ones we can’t keep. If we can promise one thing, it’ll be our commitment to transparency. Unlike other SEO agencies, we won’t hide and hope you forget you’re paying for our SEO services.
We want you involved in every step of the journey to SEO success. With that in mind, here’s what our plan of attack will look like if you decide we are the ideal digital marketing firm for you:
Strategies Based on Content and Structure
Many SEO firms’ content strategy revolves around creating as much content as possible and hoping that some of them will hit the first page of SERPs. Unfortunately, this approach doesn’t work.
For this reason, our content and structure strategies rely on maths. Our SEO team looks for patterns in search engine algorithms to determine and match content creation efforts to what your target audience is searching for.
Website Authority
Google’s ranking system emphasises domain authority (DA). The greater your credibility, the higher the odds that your web pages become one of the first search results.
That said, Google considers various factors, such as content quality and backlinks, to determine how much authority to assign your website. When you work with us, you can be sure we’ll always work on raising your DA.
High Return on Investment
SEO services pricing can vary depending on market competitiveness, the project scope, and your chosen SEO provider.
Despite this variability, many firms say that SEO often provides a better return on investment (ROI) ratio than other online marketing strategies. Unfortunately, that’s only true if you get your desired outcomes.
If you ask our clients to describe us using a single word, we’re confident with what they’ll answer: “Results.” Businesses invest in our SEO services because that’s what we bring to the table: outcomes worth every cent.
On-Going Outcomes
With other digital marketing approaches like PPC, you only get results when you have an advertising budget. In contrast, SEO can provide leads and sales even after your campaigns end.
This sustainability is possible with our data segmentation strategy. We analyse niches, sometimes even sub-niches, to look for shifts in search engine algorithms— changes typically unnoticed by most SEO companies.
Cut Out Your Competition
With more and more searchers relying on search engines to find products or services, the battle for SERP real estate is becoming significantly fierce. However, you can reduce your competitors by keeping them out of the top organic results.
By working with us, you can do just that. We have the highest level of Google partnership and hotline access to its developers. This exclusivity means our SEO team receives training, features, and insights before anyone else, including other digital marketing firms and your competitors.
Future of Web
The digital landscape is constantly evolving. In other words, digital marketing strategies that work today might be less effective tomorrow. Therefore, it’s essential to anticipate and adapt to the changes.
With mathematicians as our agency’s founders and a team of full-time researchers carefully monitoring patterns in search engine algorithms, we can isolate shifts in SEO patterns and optimise our client campaigns to capitalise on them.
Enhanced User Experience
Put yourself in your target audience’s shoes momentarily. Now, be honest: what experience does your website provide? Can you easily find content relevant to your search?
One of our guiding principles is to provide visitors with the best possible user experience. We accomplish this task by testing strategies on our internal websites before rolling them out to our clients.
Better Site Performance
Your business website’s speed and responsiveness impact your target audience’s experience when perusing your offerings. Unfortunately, unruly web pages can drive potential customers away.
If you decide to partner with us, we’ll identify and rectify the harmful elements affecting your website’s performance, from duplicate content and page loading speed to search engine crawlability and indexing.
SEO Tools: What Are They?
Utilising the right tools is essential for any effective SEO campaign. After all, these instruments let SEO agencies like us conduct website audits, analyse data, track performance metrics, and stay up-to-date with trends.
Some of the prominent tools we use include the following:
| Ahrefs | Google Search Console |
| Google Analytics | Semrush |
| Google PageSpeed Insights | Screaming Frog |
Understand that we also have proprietary SEO tools for statistical data analysis, segmentation, and modelling— instruments that allow us to deliver results you won’t get anywhere else consistently.
What Are the Different Types of SEO?
Search engine optimisation involves tweaking various elements of your business’ web pages. The goal is to make your website more easily searchable on search engines like Google and, by extension, your target audience.
However, there are various types of SEO, each focusing on improving a specific aspect. For instance, local SEO aims to rank your content higher in Perth-related search results. On the other hand, on-page SEO tackles elements within your website, like title tags and metadata.
What Do Our SEO Services Include?
Some digital marketing agencies specialise in one or two types of SEO. But not us. We understand that every element, whether on- or off-site, impacts how search engines classify your business.
So, what do our SEO services include? Everything, including the following:
Keyword Research
If you want your web pages and content to appear on SERPs when searchers are looking for a product or service, you must identify what terms or phrases they’re entering into search engines.
Enter keyword research. Our process involves analysing search trends to determine which keywords are highly relevant and high-converting to your business and which we can incorporate into your content.
On-Page SEO
When Google and other search engines determine a website’s placement on their respective SERPs, they look at everything within that site, from title tags and meta descriptions to internal links and URL (uniform resource locator) structures.
Our on-site or on-page optimisation ensures those internal elements meet search engine guidelines and make your business offerings more visible to potential customers.
Off-Page SEO
If on-page SEO refers to optimising anything you can on a web page, off-site or off-page SEO is the opposite. In other words, off-page SEO covers external components impacting your website rank.
Unlike other online advertising firms, which only focus on enhancing your site’s internal aspects, our SEO approach exceeds the confines of your web pages.
Our strategy includes helping you build backlinks to boost your domain authority, managing your online reputation, and improving your local image via directories like your Google Business Profile.
Technical SEO
Although each search engine’s algorithm works slightly differently, all generally involve crawling. Crawling is the stage where a search engine like Google or Bing will scour its database for web pages relevant to the user query.
Unfortunately, if your website’s pages aren’t “crawlable” to search engines, they won’t appear on SERPs. Technical SEO solves this problem by addressing the technical elements of your business site.
Some steps our SEO team takes to perform technical optimisation include creating and submitting your sitemap, fixing duplicate content issues, and making web pages more responsive.
Content Marketing
Before the rise of the internet, how do you think businesses advertised their products or services? For many, this process involved flyers, billboards, and radio and T.V. commercials.
While these marketing strategies effectively deliver your message to a broader audience, they fail at one thing: targeting. With SEO content marketing, you can increase the likelihood of your offerings reaching people searching for businesses like yours.
Our approach to content marketing involves auditing your current content, strategising future material, and creating high-quality, original, and relevant content that drives traffic, generates leads, and converts searchers into loyal customers.
Analytics
How do you measure success? Do you check essential metrics like online traffic, conversion rates, and revenue? If so, then you’re not that different from us. After all, we also dig deep into the numbers.
We use data modelling, advanced statistical analysis, and multi-variant testing to guide our digital marketing efforts. Focusing on analytics ensures you and our other clients enjoy more leads, sales, better ROI, and consistent results.
Backlink Building
Think of backlinks as referrals from other businesses. The more these attributions you have, the more authoritative your products or services appear to potential customers and search engines.
That said, quality is more critical than quantity in building a robust backlink foundation. Hence, our link-building approach involves finding and connecting your website with other pages relevant to your business.
Enterprise SEO
SEO is a complex process. What works for one Perth business might not apply to another. That’s why we want to understand your business, its challenges, and objectives before we ask you to invest a single cent.
Fortunately, we offer bespoke, tailored SEO packages if you need a more holistic approach to your large-scale SEO needs. Call us at 1300-891-181 or email us at [email protected] for additional information on our custom SEO services.
Lead Generation SEO
If you consider the fact that 75% of searchers don’t look past the first page of Google results, it makes sense that optimising your pages and content for search engines increases website traffic.
Generally speaking, more site visitors translate to more leads. Our lead generation SEO efforts ensure that the topics, keywords, and content are relevant to your target audience and what search engines are currently favouring.
International SEO
Yes, Perth in Western Australia is a significant market. But why limit your business’ potential to a specific geographic location? If you want to expand your reach to an overseas audience, you could use international SEO.
This type of SEO involves raising your content and web pages’ visibility on SERPs for various languages and countries. Lucky for you, we have experience in this matter.
Using our specialisation in mathematics, we’ve helped over 1,800 international clients in 355 niches reach the first page of search result rankings.
eCommerce SEO
Online businesses live and die with traffic. So, how do you drive more people to your web pages and content? The short answer is increasing your business site’s rankings and visibility in search engines.
With our SEO services, you can do just that. Case in point: Bird Control Australia, an eCommerce supplier of bird and other pest solutions, increased its web traffic by over 330% through our SEO efforts.
Increased organic traffic means you have more chances of conversions. And guess what? More conversions mean more revenue. In our over 15 years in the industry, our SEO services have brought our clients an additional $130 million yearly earnings.
Transparent SEO Reporting and Measurement
While it may not be the same for you, some of our clients have only ever worked with one digital marketing agency before— ours. Because of this, there’s something they don’t realise: it’s unusual for an SEO firm to keep them in the loop.
Some SEO companies hope that you forget you’re paying them. Not us. We value transparency because we want your feedback. Our detailed, insightful monthly reports tell you exactly where your advertising dollars are going.
“We have been very pleased with our decision to engage Digital Spotlight to manage and improve our SEO.
[Digital Spotlight]’s team is very responsive and knows their stuff. After some bad experiences with other [SEO] providers in this [industry,] we’re not going anywhere.”
Avlaw Aviation Consulting
Content Curation and Outreach
Content is how you’ll convert curious searchers into sales. Although the saying, “Content is king,” is true, it’s more about crafting content that builds trust with your target audience than flooding the internet with mediocre ones.
Unlike many self-proclaimed SEO gurus, we ensure our content curation and outreach strategy doesn’t involve asking you to write nonstop and hoping some fulfil searchers’ needs. Instead, it focuses on understanding your audience, addressing their questions, and providing valuable insights.
Other Digital Marketing Services
Consider our SEO services if you want a cost-effective solution for improving your Perth-based business’ online presence. However, from Google Ads management to social media advertising, we offer other digital marketing services to help grow your venture.
These SEO alternatives include the following:
Website Migration
You won’t hear this statement from other online marketing agencies: some websites are too broken. After all, businesses desperate for online traffic are more likely to try and pay for almost anything to raise their online standing.
The sad reality, however, is that SEO can’t save every business. So, what do you do in this situation? Well, you can start from scratch. With website migration, you can do just that and create a better and safer experience for your target audience.
This service can involve various moves, such as relocating your site’s domain to a new server, setting up statistics software like Google Analytics on the new host, and replacing site design elements with permissible material.
The scope of site migration varies. There are also inherent risks, including broken links and temporary website unavailability, that you must remember. Fortunately, we will never endorse a service until we’re confident it will generate the necessary leads and sales your Perth business needs.
Unmatched In-House Copywriting Services
Writing content that resonates with your target demographic takes time— time you could’ve spent running your business. Our services not only include data-driven content strategy but copywriting as well.
Our in-house team consists of accomplished and exemplary individuals in the marketing industry, ensuring your business gets the high-quality material needed to attract customers and rank on search engines.
A Proven SEO Process
In 15 years of providing digital marketing services to over 1,800 businesses, we’ve developed a fool-proof strategy— a checklist, if you will— that brings in results consistently.
Here’s a quick overview of what that process looks like:
EAT and SEO
We have the highest level of Google Premier Partner in the Asia-Pacific (APAC) region, a feat few companies say they’ve achieved. After all, Google is highly selective about whom it gives this title to.
However, we’re not mentioning this partnership to brag. Instead, it highlights how Google has trusted us for complying with its stringent guidelines, including measuring how much credibility it should place on a website.
When optimising business web pages for search engines, we “EAT.” EAT stands for Expertise, Authority, and Trust, three factors that Google’s algorithm considers when deciding your placement on its SERPs.
Why Is EAT Important for SEO?
To explain the significance of EAT, imagine you’re a consumer looking for a Perth-based business that offers a specific product or service. In this scenario, let’s pretend you’re searching for an establishment selling Kombucha.
How would you feel if the business you’re talking to couldn’t describe Kombucha? What if the store doesn’t have a good reputation among your peers? What if its products have failed Food Standards Australia New Zealand (FSANZ) checks before?
You would look for an alternative, right? The same goes for your business’ potential customers if you don’t demonstrate expertise, authority, and trust.
How Can We EAT More?
Keeping up with Google’s ever-changing algorithm can be challenging. Fortunately, that’s not something you’d ever worry about if you choose us as your SEO partner.
As mentioned, our Google Premier Partnership means our SEO team gets early access to Google training, features, and algorithm updates, allowing us to help you build a robust foundation— EAT.
“We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing.
It has been an absolute pleasure to work with the Digital Spotlight team over the years, and I would highly recommend their digital services.”
Iris Lever | Property Me Pty Ltd
Research and Analysis
Our SEO process begins with an audit. The auditing stage lets us look under your business’ hood, from your current ranking situation and competitive landscape to the appropriate keywords to target and the growth opportunities.
Strategy and Planning
What does your business need to achieve its goals? What methods will increase the likelihood of achieving those objectives? Does your business need SEO or a different marketing strategy? We’ll discuss the answers together after conducting our research and analysis.
Implementation and Actions
Once we’ve developed a realistic and actionable plan of attack, we’ll begin our SEO efforts. Depending on what we’ve found during the audit and strategy phase, our techniques may include optimising your site’s off-page elements or improving your content creation.
Testing and Reporting
We want to help. That’s why we’ll never suggest strategies we’re not confident will bring in your desired results. Fortunately, you can rest assured that before implementing our SEO tactics, we’ve repeatedly tested them on our internal sites.
After we’ve rolled out your SEO campaign, expect timely reports. We don’t keep our clients in the dark. We want them involved in every step of the process because we want feedback. Together with our love for maths, feedback is how we continue to provide unbeatable results.
Why Should You Care About SEO?
So far in this article, we’ve discussed what search engine optimisation is, the techniques included in our SEO services, and how our SEO brand differs from other online marketing firms.
However, while we’ve hinted at them here and there, we haven’t discussed the benefits of tailoring your product or service pages for search engine algorithms. So, let’s change that, shall we?
Reach New Customers
Did you know there were around 25.31 million Australian internet users at the start of 2023? With 93% of online traffic coming from search engines, getting your products or services on the first page of search results means reaching more of your target audience.
Sustainable Results
PPC campaigns like Google Ads can give your business immediate visibility. As mentioned, however, the results stop once you stop paying—but not SEO.
By working on your business website’s fundamentals, such as domain authority and relevancy, you position yourself for sustained organic results even after your SEO campaign ends.
The Winner Takes It All
Based on the data we’ve gathered over 15 years in the digital marketing industry, most searchers will click on one of the top three results on SERPs. A successful SEO campaign can help get you there, locking out competitors that aren’t optimised for search engines.
Strong Local Listings
The beauty of SEO is that you can enhance your business’ online presence based on your target geographical area. With strategies like improving your Google Business Profile listing, SEO can help attract a significant portion of the Perth market.
Perth SEO Opportunities
Behind every successful SEO venture is a thorough audit. While not all firms conduct research and analysis, a trusted and experienced digital marketing company’s SEO audit will help uncover market opportunities to help your business one-up your Perth-based rivals.
Is Your SEO Going Nowhere Fast?
Watching your advertising budget go down the drain after signing up for SEO services that aren’t panning out can be frustrating. If you’re reading this article, you’ve likely felt that pain.
The truth of the matter is that SEO isn’t a one-size-fits-all solution. We’ll sound like a broken record, but every business is unique. Therefore, every venture will require a tailored approach— some might not even need SEO.
SEO Has a Bad Reputation
Choosing an SEO partner to work with is the most critical step if you want to reach the first page of SERPs like Google’s. One of the reasons is that some SEO agencies use unethical tactics, such as keyword stuffing and buying authoritative backlinks.
These underhanded strategies promise to deliver results quicker than “white-hat” or ethical methods. However, search engines punish websites that use these forbidden practices by lowering their rank or removing them from the rankings altogether.
While there’s no guarantee in SEO, these “black-hat” techniques can cause a lack of leads and sales, negatively affecting the digital marketing approach’s reputation.
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