But unlike other “top SEO companies”, we sometimes say no.
We might even turn down your money, regardless of how much you believe you need our help. That’s because we only work with enterprises we’re confident— up to a decimal point— can benefit from our SEO service.
“We have been very pleased with our decision to engage Digital Spotlight to manage and improve our SEO.
[Digital Spotlight]’s team is very responsive and knows their stuff. After some bad experiences with other providers in this space, we’re not going anywhere.”
Avlaw Aviation Consulting
Still not convinced we’re the best solution for your brand? Continue reading to discover why thousands of businesses in various niches choose us and our search engine optimisation service.
The Core Pillars of Effective SEO
While our unique SEO approach utilises complicated tools such as advanced statistical analysis, data modelling, and niche segmentation, it’s grounded in three fundamental principles that ensure search engines always reward our clients with high rankings and better online visibility.
Here are the three core pillars that make our SEO brand effective:
Relevancy
Your landing pages and content must be relevant to your target audience. Think about it: you wouldn’t click on a website that provides information on the best Sydney restaurants that serve kangaroo meat when you’re explicitly searching for tourist destinations in Melbourne, right?
That’s why one of our primary focuses is to identify user intent. Doing so helps us determine keywords that give the most return on investment (ROI) and tailor our content strategy to provide the best answers to your audience’s questions.
Authority
People are inclined to think that brands on top of SERPs are the best. But to get top search placement, search engines like Google must see that you’re an authoritative figure in your industry.
For this reason, we incorporate techniques that improve your domain authority (D.A.), a metric measuring your chances of reaching the first page. One of these processes is obtaining backlinks from other authoritative websites.
User Experience
SEO is straightforward. It’s optimising your web pages and content for search engines.
Moreover, an effective SEO strategy makes your enterprise’s digital presence user-friendly. After all, a person who doesn’t enjoy visiting your website will unlikely become a loyal customer.
Our SEO processes consider user experience, exemplified by our efforts in:
- Creating appealing website designs
- Making your pages faster and more responsive
- Incorporating accessibility features such as single-point navigation
Impactful SEO Solutions to Smash Your Website Ranking and Traffic KPIs
Our commitment is clear— to help your brand overcome obstacles preventing it from dominating the first page of Google. But how do we follow through on this obligation? Through effective SEO solutions.
The strategies we use to help websites reach higher ranks and attract more website traffic can vary from client to client. Still, here are the technical SEO, on-page SEO, and off-page SEO techniques we use to deliver results for our clients— results you wouldn’t get anywhere else:
Discovery and Audit
Knowledge is power. That’s why we do our research and perform audits and technical analysis— before you sign up and as your SEO campaign progresses. After all, these comprehensive reviews allow us to match the appropriate strategies to your business’ unique challenges and objectives.
What’s Included in a Website Audit?
Understanding your current online SEO authority gives us a good baseline of what we need to do to get your desired outcomes. That’s why complete website audits are an essential process in helping us determine the best SEO service we can provide for your business.
We’ll examine everything, from little details, like your web page’s URL (uniform resource locators) structures, title tags, and body text, to essential elements that significantly affect your rankings, including your site’s PageSpeed score, link profile, and sitemap.
What Third-Party Tools Are Used During Our SEO Audits?
We use various tools to help supplement our auditing process and give us valuable insight into the issues preventing your site from reaching the top ranks, including the following:
- Ahrefs
- Google Analytics
- Google PageSpeed Insights
- Google Search Console
- Semrush
- Screaming Frog
SEO Consultancy
We don’t offer cookie-cutter SEO solutions. Everything we do is tailored to our clients and their brands.
So, if you partner with us, expect us to consult and ask for your feedback regularly. This way, we ensure our strategies align with what you’re trying to achieve.
What Is the Best SEO Strategy?
Here’s some critical advice: agencies that say they use the “best” SEO strategy are doing so only to convince you to sign a lock-in contract. However, they’ll likely disappear as soon as they get paid.
The truth is that there isn’t a foolproof SEO strategy. Search engine engineers constantly tweak their algorithms, and so should SEO providers with their SEO solutions.
Fortunately, we have full-time researchers whose responsibility is to identify emerging SEO trends, allowing us to develop hypotheses and test techniques before other digital marketing firms even realise that a shift is occurring.
Competitor Analysis
Although our maths-based SEO approach already provides plenty of insight into what we need to do to acquire the results your business needs for growth, analysing your competitors’ strategies also contributes to our strategy development process.
Identifying and reverse engineering your rivals’ SEO tactics helps us craft solutions to defend your SERP rankings, outperform them on similar target keywords, and prevent your target audience from ever knowing they exist.
Google Analytics Setup
Tracking metrics like traffic, leads, and conversions is an effective way to gauge your SEO campaign’s effectiveness and whether we’re meeting your expectations.
But unlike other SEO firms, we won’t try to hide these essential numbers from you. Instead, we’ll set up your Google Analytics account so you can see how relentless we are at getting your enterprise into the coveted #1 spot.
Website Optimisation
Knowing which aspects of your website need enhancing is only one part of the equation. The other is performing the optimisation. You can trust us to accomplish both.
Our website optimisation process involves various steps, including the following:
- Raising your PageSpeed score to 90 or higher, such as by improving your site’s loading speed
- Ensuring all the pages you want to rank are linked to other pages within your website
- Improving your site’s mobile friendliness, such as by configuring your web pages’ HTTP (hypertext transfer protocol) to redirect users to your site’s device-appropriate versions
Content Creation
Your content, such as articles and blogs, should provide the information internet users are seeking and answer their questions. While producing as much content as possible might have been an effective SEO strategy in the past, that’s no longer the case.
That’s why our content creation efforts focus on identifying opportunities to craft relevant, authoritative, high-quality, and, most importantly, original materials that resonate with your target audience.
How Important Is Content for SEO?
Your website content isn’t limited to being a hub where visitors can acquire information. It’s also a vehicle for keyword integration. So, how essential is content for SEO? It’s the backbone.
Do We Have In-House Content Writers to Optimise Your Pages?
Digital Spotlight boasts a team of in-house content writers and editors who excel at crafting rank-ready articles and blogs— not generic content created solely to spam keywords.
How Many Keywords Do We Implement During Onsite Work, and How Do We Choose the Correct Phrases?
As mentioned, the number of keywords we target and incorporate into our SEO process depends on the service package level your business needs. That said, you can be confident that the search terms and phrases we choose will be highly profitable.
After all, we use a sophisticated keyword selection process that focuses on attracting users entering the market (ETM) and individuals in the market (ITM).
Searchers entering the market are those interested in businesses like yours, and those in the market are ready to buy.
Add in Some Amazing Content (for Amazing SEO Results)
While you’re more than welcome to craft your website content, we understand the value of dedicating your valuable resources to running your business. Fortunately, you can trust our skilled writers to capture your distinctive voice and convey your message precisely and seamlessly.
Keyword Research
Keywords refer to the terms and phrases searchers type into search engines to find relevant information. Targeting your desired audience’s search queries can help your website appear on SERPs.
Identifying what those keywords are is the challenging part, which is why we have a team dedicated to this process. Our keyword research includes the terms you believe are critical for your brand’s growth, those relevant to your local market, and those your competitors rank in.
Backlink Creation
Backlinks are links that redirect internet users from other websites to your brand’s web pages. They work similarly to votes of confidence. When other enterprises link to yours, search engines believe it’s valuable and relevant.
How Do Backlinks Impact SEO Ranking?
Essentially, the more of these endorsements you get, the more credible and authoritative your business appears. Search engines reward websites that showcase these traits with higher SERP rankings.
What Link Building Techniques Do We Employ to Help With Rankings?
Yes, more is often better, but more backlinks aren’t always enough to get you on the first page of search results. That’s why our link-building strategies emphasise targeting, connecting you with, and earning backlinks from top, authoritative websites.
Local Business Optimisation
Our SEO solutions include local SEO techniques because we understand that your local market can be a valuable traffic source. Our local SEO processes consider the following:
Local Citation
We can help you gain lead-generating citations from relevant local websites highlighting your brand’s NAP (name, address, and phone number).
Citations assist search users and potential customers in discovering your brand quickly, helping your local business to rank better on local search results.
GMB Listing
Your Google Business Profile, formerly Google My Business (GMB), is an effective tool to improve your local SEO standing. After all, this online directory business listing allows your website to appear on Google Search and Google Maps.
That’s why part of our local SEO efforts involves claiming and, more importantly, optimising your Google Business Profile by writing comprehensive descriptions of your products or services and providing eye-catching photos.
Reputation Management
Did you know that 95% of consumers check reviews first before deciding whether to engage with a business and buy its product or service?
This figure shows how your online reputation, shaped by online mentions of your brand, can influence your target audience’s perception of your business and, by extension, your chances of acquiring higher SERP positions.
Remember that your online image can make or break your SEO standing. That’s why our SEO solutions include reputation management, which considers identifying and correcting the culprits causing the most prevalent damage to your online reputation.
Testing
We’ll never recommend an SEO strategy we wouldn’t use ourselves. Know that every process included in our SEO solutions has been real-world tested on our internal sites — rigorously, if we may add.
Tracking and Reporting
Transparency in everything we do is one of our core guiding principles. So, expect us to be upfront about the progress of your campaigns.
We set aside 30 minutes to an hour of monthly reporting to update you on everything, from your account summary to the links we’ve earned for your business. And to help you understand your results better, we’ll even customise our reports in Looker Studio.
“[Digital Spotlight] is brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!”
Jordi Twomey | Twomey Dispute Lawyers
How to Choose an SEO Agency
Countless SEO agencies claim they’re the best choice to help your business establish a robust digital presence, attract customers, and increase sales.
Unfortunately, separating the pretenders from the firms that can deliver the results your brand needs to flourish can be challenging. To help you make the right choice, we list down the qualities to consider when looking for the best SEO provider for your business.
Know Your Goals and Desired Outcomes
Off-the-shelf SEO solutions rarely, if ever, work. Every business, even those in similar niches, will have distinct objectives and reasons for seeking an SEO service provider.
That’s why it’s important for us to deeply understand your brand. Doing so helps us tailor our strategies and maximise our ability to give you the results that matter most for your enterprise.
To explain why SEO companies focusing on your goals and desired outcomes are your best choice, let’s look at some hypothetical scenarios.
Example 1: SEO-Optimised Content Marketing
Imagine you’re a business owner specialising in making homemade cream-filled sandwiches. Say you want to establish your product superior to the beloved Arnott’s Tim Tams.
An experienced SEO service provider like ours who understands your ambition might focus on crafting content highlighting your unique sandwich cookie to attract consumers looking for Tim Tam alternatives.
Example 2: Increasing Your Domain Authority
Let’s say you have the content creation process down for your sandwich biscuit enterprise this time. The problem is that your articles and blogs aren’t appearing on search engines, but your competitors are.
So, you raise your domain authority. Given this scenario, we can prioritise connecting you with relevant entities in your niche, like food reviewers, to drive traffic to your content and establish your brand’s credibility.
Do understand that these are only example scenarios, and we oversimplified our explanation by matching one strategy to a goal.
In the real world, SEO isn’t a single process. Instead, it’s a suite of techniques that work together to boost your overall organic rankings.
SEO Agency Red Flags
Now that you know how to choose an SEO agency, it’s time to spot the telltale signs that indicate you should probably look elsewhere for your search engine optimisation needs.
Guaranteeing Rankings
SEO isn’t a one-size-fits-all solutions. So if an SEO agency presents to you a pre-bundled SEO package offering incredible results for a relatively low cost, run!
Unlike other SEO agencies who promise you the moon, we will never guarantee to give you the #1 rank. That’s because too many variables are involved in SEO for a guarantee to have any meaning.
Anyone who says otherwise is a liar or will rely on black hat techniques that lead to penalties, including your site’s removal from search engines.
Quantity Over Quality Backlink-Building Techniques
Your number of backlinks can influence your SERP placement. However, SEO service providers focusing on the quantity over the quality of those endorsements are ones you should avoid.
Search engines like Google punish websites with unnatural link profiles or links obtained through unethical means, such as purchasing links and excessive link exchanges.
Ultra-Low Price
If a deal is too good to be true, it probably is. Digital marketing companies that offer their SEO help cheaply might indicate that they cut corners or use black hat tactics.
Meanwhile, an SEO service from a proven digital marketing agency can come with a hefty price tag. After all, white hat SEO is sustainable SEO even though it takes longer to yield more significant results.
No Portfolio or Customer Testimonials
Online marketing firms that say they can do X and give you Y without the case studies, client testimonials, or data to back up their statements are often just making claims and nothing more.
Client Retention
Many SEO companies boast their client numbers. We do, too. However, SEO providers hiding their client retention rate reveals the quality of their service.
The best agencies attract businesses and keep them. For the record, our client retention rate is 95.67%, even without lock-in contracts.
How to Work With an SEO Agency
Henry Ford once said, “If everyone is moving forward together, then success takes care of itself”. And that’s true of our SEO services, emphasising collaboration with our clients.
An SEO service provider should be an extension of your in-house marketing team. If you look at SEO from this perspective, you’ll understand that SEO success is a team effort.
So, here are some ways you can help us bring the best out of your business and help it dominate search engines:
Prepare Your In-House, Front-Facing Team
Experienced SEO companies like ours tailor their approach to client’s goals, expectations, and timelines. To accomplish this task, we’ll need information about your enterprise.
On your part, you’ll want to communicate with your in-house teams about your decision to bring in SEO professionals and select individuals who can directly interact with our experts. Doing so ensures that our methods consistently align with the unique aspects of your business.
Discovery Session
Feel free to initiate discovery sessions. During these talks, we encourage you to share comprehensive details about your brand, discuss strategies you believe will most help your business, and provide feedback on our plan of attack.
Research and Recommendations
There’s no guesswork involved in our SEO brand. Every little tweak we do is guided by thorough research and diving deep into the maths— the language of search engines.
We’ll communicate our recommendations based on our in-depth audit and analysis findings. All that’s left for you to do is tell us if you’re on board or if you think our strategies have more room to maximise your marketing dollars.
Contract With Deliverables
We don’t use lock-in contracts to tie you down, hoping you forget you’re paying us. Instead, our agreements outline the scope of our services and the outcomes we must deliver.
But we don’t set the bar; you do. Whether it’s more website traffic, better conversion rates, or increased sales, you define the success metrics that matter— the only numbers that will matter to us and what we’ll work on.
Onboarding, Project Scoping, and Management
Once you’ve signed the contract, the onboarding process begins. At this stage, we’ll request access to various digital assets, such as your website passwords and analytics tools credentials. You can help us by providing these pertinent information.
That’s it! While we may need your participation— to provide feedback and align our processes to your objectives— you can leave the rest to our seasoned SEO experts to deliver the results your brand needs.