Why Work With a Specialist SEO Consultant or SEO Expert
By working with an SEO expert like us, you don’t have to do trial-and-error to find the right SEO strategy. Our in-house SEO specialists will do the analysis and testing to help you get your money’s worth and avoid making faulty marketing decisions.
Here’s what one of our clients, The Hobby Australia, a hobby crafts store, has to say about our SEO services:
“The team at Digital Spotlight has been fantastic at improving the searchability of our website and improving our traffic significantly. Highly recommended!”
How Does SEO Help a Business in Australia?
Suppose you run an eCommerce business in Australia. Even if your online store has a great website design, you might struggle with getting your site to appear on the search engine results page (SERP) without SEO. Worse, people might not find your website at all.
We’re not saying you can’t rank without SEO. However, working with an agency that can help improve your search engine rankings should be one of your considerations.
Statistics show that 97% of Aussies use Google to look for local businesses. This figure suggests that having a solid online presence on Google can greatly benefit your business.
One digital marketing strategy that provides such an advantage is SEO. Let’s look at a few benefits SEO brings to help place your business under Google’s spotlight.
SEO Can Result in Explosive Business Growth
Through SEO, we can help your website gain long-term organic search visibility, allowing you to expand your online presence and generate leads. Do you want higher conversion rates and sales to grow your business? Our proven and tested SEO approach can help deliver the results you want.
Be Discovered by More People Who Are Ready to Buy
Online users stopping by your site, viewing your products and services, and taking action, like purchasing something— this is the SEO dream.
With this in mind, we focus our SEO strategy on two categories of potential customers:
- Those entering the market (ETM): These people are interested in products like yours. If you have the right message, they’re likely to become buyers.
- Those in the market (ITM): These individuals are ready to purchase your products and are an excellent source of traffic for generating sales.
And when online users look for a company, product, or service online, remember one thing: visibility means credibility.
Having your website on the first page of Google’s search results shows that people view you as reputable, established, and likely to provide quality products and services.
What Are the “Real” Results of Successful SEO?
Measuring “real” SEO results can vary from business to business. While you can measure success by a spike in your sales, others may consider increased website traffic a win. However, we can also measure results by the following outcomes.
Your Website Needs to Become the “Best Answer” for Your Targeted Keywords
When you hit the top rank in Google, people will also perceive you as the leading brand in your niche. The credibility, authority, and relevance your website gets can help generate significant organic traffic, leads, and conversions.
We can accomplish this goal by targeting keywords and search terms relevant to your niche.
When your website ranks for such keywords, it appears on the search results when people look for your services. It’s like waving your hand at potential customers and shouting, “I’ve got what you need! Check me out!”
Attain Measurable, Long-Lasting Results
You want your website to obtain leads and revenue while remaining on page one of the search results for a long time. Our maths-savvy specialists can help you achieve those goals by focusing on results. We conduct extensive audits to show what we can do before you spend your marketing dollars on us.
Plus, we’re only interested in long-term relationships. When you work with us, expect us to help you improve or maintain your SEO campaign for a long time.
How Long Does SEO Take to See Results in Google Search?
Instead of viewing SEO as a short sprint, consider it a marathon. As a long-term campaign, SEO doesn’t get results overnight. You know your SEO campaign is successful when your website can hold its lead on search rankings on Google.
SEO Is a Longer Term Strategy
Although we aim to get your target keywords ranked within four months, the time it takes for us to achieve the results you want isn’t guaranteed. Some SEO campaigns may take longer due to the severity of the website’s problem, an incorrectly identified target market, or a lack of effective marketing strategies.
Common Reasons for Poor Rankings
Tight competition in your industry is one explanation for your poor rankings. However, that may not always be the case. A technical SEO audit lets us analyse your website in-depth and uncover other common reasons keeping you from ranking higher.
Let’s discuss these issues in the following sections.
Poorly Optimised On-Site Elements
One common issue in underperforming websites is a need for more optimisation of their on-site or on-page elements. These elements include content, headlines, hypertext markup language (HTML) tags, and images.
Google can’t use the information it can’t read on your website. If the search engine can’t read those on-page elements, it’s less likely to index and rank your page on the search results.
So, if you want Google to understand your website and content, optimising them through on-page SEO is a must.
Lack of Authority Signals
In SEO, one of the ways to determine your website’s authority is by the number and quality of its backlinks. Underperforming websites often lack backlinks or have low-quality links from irrelevant websites.
Backlinks are like online recommendations from other websites, encouraging these sites’ audiences to check you out for more information about your services.
Minimal On-Page Content
We call minimal on-page content “thin” content. One example is a web page with few words, typically less than one or two sentences. Google doesn’t like thin content, and websites with this issue can be penalised by lowered search ranks.
The solution to this problem is to populate your website with high-quality SEO content to enhance your ranking.
Duplicate Content
Another prevalent issue that afflicts underperforming websites is duplicate content. Duplication often occurs when the page description and the content on the featured page are similar.
Page descriptions and content should be unique. Crafting highly original content requires effort and skill, and we have writers and copywriters up for the task.
Slow Page Loading Speed
Have you ever accessed a site but instantly left because it didn’t load quickly? You may lose customers and even Google rankings if your page’s loading speed is slow. Site speed is one of the ranking elements that Google looks at. It’s how quickly users can open your website.
An SEO expert can help if you have issues with page speed.
Your Website Isn’t Relevant Enough
Irrelevant content and numerous technical issues may cause your website to drop in rank.
Your website needs fresh, updated content to keep up with the times and stay authoritative in your niche. Your content must also be technically optimised to satisfy Google’s algorithm.
We perform a technical audit to analyse your site thoroughly and uncover penalties and other technical elements preventing your site from ranking better.
Low-Quality A.I. Generated Content
While artificial intelligence (A.I.) can help make some tasks easier, we don’t recommend relying on it for content creation. A.I.-generated content can be generic and may not always add value.
We know this limitation, so we strive to create helpful and specific content. We check to ensure our articles are 100% human-written and don’t sound like robots wrote them.
Let’s Get You on the Path to True SEO Success
Now that you understand the signs of a poorly optimised website, let’s start making things right.
We’ve developed effective digital marketing campaigns over the years of working with clients in Australia and other countries.
One of our success stories is Bird Control Australia. Joe Bavaro, the company’s director, has the following words of praise for our services, which include SEO:
“I have worked with [the Digital Spotlight team] for several years now and cannot speak more highly of them. Like most, I have experienced several other companies over time but I am sticking with these guys. Their response time is super fast, even if it is the smallest of questions. I used to micromanage my accounts. Now I feel very confident in stepping back and letting [the] team do what is best. I honestly could not ask for more.”
If you want to be part of our success stories, work with us and experience the benefits of our SEO services, which we discuss in detail in the following sections.
Technical SEO
Technical SEO is how we fine-tune your website’s technical aspects to improve your chances of ranking well for targeted keywords. Our experts understand that technical SEO is critical to a successful SEO campaign.
Sure, on- and off-page SEO gives your website the potential to rank in the search results. However, technical SEO is what turns that ranking potential into reality.
Technical Sitewide Audit
Aside from offering a free technical audit during your first consultation, we’ll perform a full SEO technical audit on your website once you work with us.
Our SEO team pinpoints your website’s problems. Then, we’ll inform you of these issues and give you our recommendations. Afterwards, you can decide whether to proceed with our strategy or walk away.
On-Page SEO
On-site or on-page SEO helps enhance your website’s ability to obtain online traffic and rank high in organic search.
On-page SEO focuses on creating high-quality content, meta descriptions, title tags, and other elements on your web pages.
Meta description tags are short, relevant summaries of what your page is about. This tag typically helps inform and interest users in visiting your webpage.
Meanwhile, title tags provide your webpage with a title. Search engines use this tag to allow your page title to appear on the search results and page link previews.
Implementation of On-Site Recommendations
A part of our technical audit is identifying on-site issues that can hinder your website from ranking high on Google. Once we identify these issues, we provide recommendations, such as:
- Using preferred keywords
- Optimising meta tags
- Creating content that can help boost your brand’s relevance and authority
Off-Page SEO
Aside from on-page elements affecting your site’s SEO performance, outside factors can influence your pages’ ranking potential. We optimise these elements external to your site through off-page SEO.
Our off-page SEO strategy involves building links properly to create domain authority and topical relevance. Doing so can help boost relevant traffic and improve Google’s trust.
Competitor Analysis
In SEO, competition is about ranking targeted keywords relevant to your niche. Ranking higher on these keywords requires battle-tested strategies that only seasoned SEO agencies like Digital Spotlight can provide.
Through competitor analysis, we determine how well your competitors’ websites perform on the search engine results page compared to your performance. We uncover the factors that make them rank higher or lower than yours.
Ultimately, the goal of competitor analysis is to use this information to get your website ranking higher than your rivals in the search results.
If SEO were a race, competitor analysis would allow us to secure the top spots, making it difficult for contenders to pass you.
We lock your competition by targeting long-tailed and low-hanging keywords to establish authority initially. Once successful, targeting more competitive keywords becomes easier.
Ongoing Keyword Research and Content Development
Choosing the right keywords is integral to any optimisation strategy. You can no longer get away with just stuffing your articles with keywords minus the intent. Google will penalise you for that kind of practice.
We find the right keywords to use through research that’s founded on three factors:
- Quality: Refers to keywords used by searchers likely to purchase your services. We focus on people entering the market (ETM) and already in the market (ITM).
- Quantity: Pertains to the number of searchers using a specific keyword when looking for your services.
- Competition: Signifies how quickly we rank on these targeted keywords.
SEO Content Writing
After determining the keywords to use, we incorporate them during content writing. We use these keywords naturally, avoiding unethical practices like keyword stuffing.
Natural Link Acquisition Strategies
We acquire quality backlinks by creating the correct quantity of content needed to gain relevance and authority in your niche. This attracts recommendations from other businesses in the form of backlinks.
One strategy that can be used is guest posting, which can help increase your visibility online and slowly build backlinks.
Traffic Quality Analysis
We understand that gaining high website traffic doesn’t automatically mean success. We analyse traffic quality and see how effectively our client’s website converts views into leads, which is a factor that influences sales.
We check keywords through our tools, see how they contribute to the page’s conversion rate, and determine whether to update the targeted keywords to gain more clicks.
Local SEO
Our local SEO services can help your businesses rank high in Google’s local search results. Some important local SEO factors include customer reviews, Google Business Profile (formerly Google My Business), and local citations.
Enterprise SEO
SEO enterprise is our large-scale, strategic approach for optimising your site for search engines. Clients with large websites often use our enterprise SEO solution to help them create corporate-level strategies connecting SEO, content marketing, socials, and public relations.
Regular Progress Updates
We make it a point to provide regular reports and updates to our clients because we want them to be on board for all crucial decisions in the SEO campaign.
For example, among our enterprise SEO deliverables are a web quality audit once every year and a content strategy refresh every three months.
Analytics
Our reports include insights from Google Analytics, a tool we use to monitor spikes and dips in traffic on specific websites.
We compare data from Google Analytics with information from other tools like Semrush and Ahrefs to address our clients’ concerns about website traffic performance. We then offer recommendations to resolve issues discovered through this process.
How Much Does SEO Cost?
We recognise that every client has unique issues that require custom solutions. That’s why we start our transactions with a technical audit before discussing costs.
The industry trend shows that, on average, monthly retainer costs range from $500 to $1,500.
However, we don’t base our prices on trends alone. Instead, we talk with our clients to determine the services they need and calculate the cost.
We don’t claim to be the cheapest or most expensive SEO service in the market. However, we ensure the money you spend on us is used efficiently and effectively.
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