LETS TALK ABOUT YOUR BUSINESS 1300 891 181

Talk To An Award Winning SEO Experts Based In Sydney That Gets Results For Clients Like You

Whether you're a local or national business, you've probably had your fair share of digital marketing experts talking about their SEO service and promising that they can solve all of your marketing, lead and sales problems.

Let’s Get In Touch

Contact Form

  • This field is for validation purposes and should be left unchanged.

Let’s Get In Touch

AU

Asia Pacific - Contact

  • * By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message. Message & data rates may apply. Reply STOP to opt out of further messaging.
  • This field is for validation purposes and should be left unchanged.

As seen on

Business Owners Trust Us to Deliver Results.

Almost all search engine optimisation (SEO) experts will say they can bring you a steady flow of leads and sales while keeping your costs down. 

Unfortunately, not all of them can deliver.

You might have worked with other Australian digital marketing agencies claiming to be SEO experts but didn’t get the expected results for the money you spent.

Or perhaps you invested time and money doing SEO by yourself as recommended by so-called “gurus”, but you rarely got the leads and sales you were after.

At this point, you might feel like giving up. So, what makes working with Digital Spotlight’s SEO experts different?

Unlike other SEO agencies, we don’t ask you to pay first and leave everything to chance. Instead, we use a sophisticated analysis process to examine your competitive landscape and current online profile.

We have established our expertise by making great strides in the digital marketing industry. And before we ask you to spend your marketing budget on SEO, we’ll help evaluate your current SEO authority score profile in Australia.

Using an approach based on transparency and trust, we present a comprehensive plan outlining the efforts required to achieve your desired business outcomes.

Why Work With a Specialist SEO Consultant or SEO Expert

By working with an SEO expert like us, you don’t have to do trial-and-error to find the right SEO strategy. Our in-house SEO specialists will do the analysis and testing to help you get your money’s worth and avoid making faulty marketing decisions.

Here’s what one of our clients, The Hobby Australia, a hobby crafts store, has to say about our SEO services:

“The team at Digital Spotlight has been fantastic at improving the searchability of our website and improving our traffic significantly. Highly recommended!”

How Does SEO Help a Business in Australia?

Suppose you run an eCommerce business in Australia. Even if your online store has a great website design, you might struggle with getting your site to appear on the search engine results page (SERP) without SEO. Worse, people might not find your website at all.

We’re not saying you can’t rank without SEO. However, working with an agency that can help improve your search engine rankings should be one of your considerations.

Statistics show that 97% of Aussies use Google to look for local businesses. This figure suggests that having a solid online presence on Google can greatly benefit your business.

One digital marketing strategy that provides such an advantage is SEO. Let’s look at a few benefits SEO brings to help place your business under Google’s spotlight.

SEO Can Result in Explosive Business Growth

Through SEO, we can help your website gain long-term organic search visibility, allowing you to expand your online presence and generate leads. Do you want higher conversion rates and sales to grow your business? Our proven and tested SEO approach can help deliver the results you want.

Be Discovered by More People Who Are Ready to Buy

Online users stopping by your site, viewing your products and services, and taking action, like purchasing something— this is the SEO dream.

With this in mind, we focus our SEO strategy on two categories of potential customers:

  • Those entering the market (ETM): These people are interested in products like yours. If you have the right message, they’re likely to become buyers.
  • Those in the market (ITM): These individuals are ready to purchase your products and are an excellent source of traffic for generating sales.

And when online users look for a company, product, or service online, remember one thing: visibility means credibility.

Having your website on the first page of Google’s search results shows that people view you as reputable, established, and likely to provide quality products and services.

What Are the “Real” Results of Successful SEO?

Measuring “real” SEO results can vary from business to business. While you can measure success by a spike in your sales, others may consider increased website traffic a win. However, we can also measure results by the following outcomes.

Your Website Needs to Become the “Best Answer” for Your Targeted Keywords

When you hit the top rank in Google, people will also perceive you as the leading brand in your niche. The credibility, authority, and relevance your website gets can help generate significant organic traffic, leads, and conversions.

We can accomplish this goal by targeting keywords and search terms relevant to your niche.

When your website ranks for such keywords, it appears on the search results when people look for your services. It’s like waving your hand at potential customers and shouting, “I’ve got what you need! Check me out!”

Attain Measurable, Long-Lasting Results

You want your website to obtain leads and revenue while remaining on page one of the search results for a long time. Our maths-savvy specialists can help you achieve those goals by focusing on results. We conduct extensive audits to show what we can do before you spend your marketing dollars on us.

Plus, we’re only interested in long-term relationships. When you work with us, expect us to help you improve or maintain your SEO campaign for a long time.

How Long Does SEO Take to See Results in Google Search?

Instead of viewing SEO as a short sprint, consider it a marathon. As a long-term campaign, SEO doesn’t get results overnight. You know your SEO campaign is successful when your website can hold its lead on search rankings on Google. 

SEO Is a Longer Term Strategy

Although we aim to get your target keywords ranked within four months, the time it takes for us to achieve the results you want isn’t guaranteed. Some SEO campaigns may take longer due to the severity of the website’s problem, an incorrectly identified target market, or a lack of effective marketing strategies.

Common Reasons for Poor Rankings

Tight competition in your industry is one explanation for your poor rankings. However, that may not always be the case. A technical SEO audit lets us analyse your website in-depth and uncover other common reasons keeping you from ranking higher.

Let’s discuss these issues in the following sections.

Poorly Optimised On-Site Elements

One common issue in underperforming websites is a need for more optimisation of their on-site or on-page elements. These elements include content, headlines, hypertext markup language (HTML) tags, and images.

Google can’t use the information it can’t read on your website. If the search engine can’t read those on-page elements, it’s less likely to index and rank your page on the search results.

So, if you want Google to understand your website and content, optimising them through on-page SEO is a must.

Lack of Authority Signals

In SEO, one of the ways to determine your website’s authority is by the number and quality of its backlinks. Underperforming websites often lack backlinks or have low-quality links from irrelevant websites. 

Backlinks are like online recommendations from other websites, encouraging these sites’ audiences to check you out for more information about your services.

Minimal On-Page Content

We call minimal on-page content “thin” content. One example is a web page with few words, typically less than one or two sentences. Google doesn’t like thin content, and websites with this issue can be penalised by lowered search ranks. 

The solution to this problem is to populate your website with high-quality SEO content to enhance your ranking.

Duplicate Content

Another prevalent issue that afflicts underperforming websites is duplicate content. Duplication often occurs when the page description and the content on the featured page are similar

Page descriptions and content should be unique. Crafting highly original content requires effort and skill, and we have writers and copywriters up for the task.

Slow Page Loading Speed

Have you ever accessed a site but instantly left because it didn’t load quickly? You may lose customers and even Google rankings if your page’s loading speed is slow. Site speed is one of the ranking elements that Google looks at. It’s how quickly users can open your website.

An SEO expert can help if you have issues with page speed.

Your Website Isn’t Relevant Enough

Irrelevant content and numerous technical issues may cause your website to drop in rank.

Your website needs fresh, updated content to keep up with the times and stay authoritative in your niche. Your content must also be technically optimised to satisfy Google’s algorithm

We perform a technical audit to analyse your site thoroughly and uncover penalties and other technical elements preventing your site from ranking better.

Low-Quality A.I. Generated Content

While artificial intelligence (A.I.) can help make some tasks easier, we don’t recommend relying on it for content creation. A.I.-generated content can be generic and may not always add value.

We know this limitation, so we strive to create helpful and specific content. We check to ensure our articles are 100% human-written and don’t sound like robots wrote them.

Let’s Get You on the Path to True SEO Success

Now that you understand the signs of a poorly optimised website, let’s start making things right. 

We’ve developed effective digital marketing campaigns over the years of working with clients in Australia and other countries.

One of our success stories is Bird Control Australia. Joe Bavaro, the company’s director, has the following words of praise for our services, which include SEO:

“I have worked with [the Digital Spotlight team] for several years now and cannot speak more highly of them. Like most, I have experienced several other companies over time but I am sticking with these guys. Their response time is super fast, even if it is the smallest of questions. I used to micromanage my accounts. Now I feel very confident in stepping back and letting [the] team do what is best. I honestly could not ask for more.”

 

If you want to be part of our success stories, work with us and experience the benefits of our SEO services, which we discuss in detail in the following sections.

Technical SEO

Technical SEO is how we fine-tune your website’s technical aspects to improve your chances of ranking well for targeted keywords. Our experts understand that technical SEO is critical to a successful SEO campaign

Sure, on- and off-page SEO gives your website the potential to rank in the search results. However, technical SEO is what turns that ranking potential into reality.

Technical Sitewide Audit

Aside from offering a free technical audit during your first consultation, we’ll perform a full SEO technical audit on your website once you work with us.

Our SEO team pinpoints your website’s problems. Then, we’ll inform you of these issues and give you our recommendations. Afterwards, you can decide whether to proceed with our strategy or walk away. 

On-Page SEO

On-site or on-page SEO helps enhance your website’s ability to obtain online traffic and rank high in organic search.

On-page SEO focuses on creating high-quality content, meta descriptions, title tags, and other elements on your web pages.

Meta description tags are short, relevant summaries of what your page is about. This tag typically helps inform and interest users in visiting your webpage.

Meanwhile, title tags provide your webpage with a title. Search engines use this tag to allow your page title to appear on the search results and page link previews.

Implementation of On-Site Recommendations

A part of our technical audit is identifying on-site issues that can hinder your website from ranking high on Google. Once we identify these issues, we provide recommendations, such as:

  • Using preferred keywords
  • Optimising meta tags
  • Creating content that can help boost your brand’s relevance and authority

Off-Page SEO

Aside from on-page elements affecting your site’s SEO performance, outside factors can influence your pages’ ranking potential. We optimise these elements external to your site through off-page SEO.

Our off-page SEO strategy involves building links properly to create domain authority and topical relevance. Doing so can help boost relevant traffic and improve Google’s trust.

Competitor Analysis

In SEO, competition is about ranking targeted keywords relevant to your niche. Ranking higher on these keywords requires battle-tested strategies that only seasoned SEO agencies like Digital Spotlight can provide. 

Through competitor analysis, we determine how well your competitors’ websites perform on the search engine results page compared to your performance. We uncover the factors that make them rank higher or lower than yours.

Ultimately, the goal of competitor analysis is to use this information to get your website ranking higher than your rivals in the search results.

If SEO were a race, competitor analysis would allow us to secure the top spots, making it difficult for contenders to pass you.

We lock your competition by targeting long-tailed and low-hanging keywords to establish authority initially. Once successful, targeting more competitive keywords becomes easier.

Ongoing Keyword Research and Content Development

Choosing the right keywords is integral to any optimisation strategy. You can no longer get away with just stuffing your articles with keywords minus the intent. Google will penalise you for that kind of practice.

We find the right keywords to use through research that’s founded on three factors:

  • Quality: Refers to keywords used by searchers likely to purchase your services. We focus on people entering the market (ETM) and already in the market (ITM).
  • Quantity: Pertains to the number of searchers using a specific keyword when looking for your services.
  • Competition: Signifies how quickly we rank on these targeted keywords.

SEO Content Writing

After determining the keywords to use, we incorporate them during content writing. We use these keywords naturally, avoiding unethical practices like keyword stuffing.

Natural Link Acquisition Strategies

We acquire quality backlinks by creating the correct quantity of content needed to gain relevance and authority in your niche. This attracts recommendations from other businesses in the form of backlinks.

 One strategy that can be used is guest posting, which can help increase your visibility online and slowly build backlinks.

Traffic Quality Analysis

We understand that gaining high website traffic doesn’t automatically mean success. We analyse traffic quality and see how effectively our client’s website converts views into leads, which is a factor that influences sales.

We check keywords through our tools, see how they contribute to the page’s conversion rate, and determine whether to update the targeted keywords to gain more clicks.

Local SEO

Our local SEO services can help your businesses rank high in Google’s local search results. Some important local SEO factors include customer reviews, Google Business Profile (formerly Google My Business), and local citations.

Enterprise SEO

SEO enterprise is our large-scale, strategic approach for optimising your site for search engines. Clients with large websites often use our enterprise SEO solution to help them create corporate-level strategies connecting SEO, content marketing, socials, and public relations.

Regular Progress Updates

We make it a point to provide regular reports and updates to our clients because we want them to be on board for all crucial decisions in the SEO campaign

For example, among our enterprise SEO deliverables are a web quality audit once every year and a content strategy refresh every three months.

Analytics

Our reports include insights from Google Analytics, a tool we use to monitor spikes and dips in traffic on specific websites. 

We compare data from Google Analytics with information from other tools like Semrush and Ahrefs to address our clients’ concerns about website traffic performance. We then offer recommendations to resolve issues discovered through this process.

How Much Does SEO Cost?

We recognise that every client has unique issues that require custom solutions. That’s why we start our transactions with a technical audit before discussing costs.

The industry trend shows that, on average, monthly retainer costs range from $500 to $1,500.

However, we don’t base our prices on trends alone. Instead, we talk with our clients to determine the services they need and calculate the cost. 

We don’t claim to be the cheapest or most expensive SEO service in the market. However, we ensure the money you spend on us is used efficiently and effectively.

What Makes Us the Top Choice for SEO?

We’re a digital marketing agency that delivers and gives you results. If you aren’t convinced, check out our long-lasting clients’ glowing feedback and testimonials.

Beyond the client success stories and winning case studies, here’s more proof that we are SEO experts in Australia:

Global SEO Expertise for Well-Known, Mid- to Large-Sized Companies

 

For more than a decade, we’ve partnered with over 1,800 businesses, not just in Australia but overseas as well.

Furthermore, not only do we work with startups regarding search idea validation. We also offer multi-billion dollar organisations expert advice on search patterns.

Authentic SEO

 

We don’t use black hat SEO techniques that cheat your way through the search rankings and violate the search engine guidelines. If Google finds out, it will penalise you by removing you from the search results, and we don’t want you to experience that.

Instead, we stick to white hat practices that adhere to Google’s service terms. This strategy is one way to help boost your rankings authentically.

We’ll Get You the Results

 

If there’s one reason that should convince you to work with us—and has convinced our clients to stick around—it’s results. And before you even start investing a dollar in your SEO campaign, call us to know how we deliver the outcomes your business deserves.

No Lock-In Contracts

 

How does it feel to work with an agency that doesn’t deliver results but restricts you from leaving due to a lock-in contract? Sounds unfair, right?

With us, you don’t have to worry about such arrangements chaining you down. Instead, we’re confident the results we deliver make our clients stay with us month after month, even when they can walk away anytime.

Complete Transparency

 

We want to help you win your SEO campaign. But we’ll be candid if our solution isn’t right for you. The last thing we want is for you to relive the nightmare of spending thousands of dollars on a digital marketing solution that doesn’t bring the return on investment (ROI) you deserve.

Customised Solutions


As mentioned, we don’t use cookie-cutter
strategies. We customise each SEO campaign to suit the unique situation of every client. To do so, we implement the following steps to create solutions tailor-made to your business needs:

Analyse

Before we fix or improve your site, we analyse it by conducting technical audits to determine what issues must be resolved.

Regular audits are also invaluable because they help us monitor your website’s progress. For example, we do a key issues enterprise audit once a year. We also do a technical site audit monthly if we have no other pending technical deliverables.

You can check out our case studies to see how our analysis uncovers various issues in our clients’ websites. This prepares us to create a plan to fix those issues.

Plan

Based on the data we’ve gathered from our audit, we create an action plan tailored to resolve each uncovered problem.

For example, one of our clients, Avlaw Aviation Consulting, had difficulties making its website’s rank take off the runway and gain altitude. The issues? Low keyword performance, stalled web traffic, and costly online invisibility.

After identifying these problems, we crafted a strategic plan to overhaul the website’s SEO involving the following:

  • Fixing title tags and meta descriptions
  • Correcting meta descriptions
  • Ensuring single H1 tags per page
  • Revamping content
  • Including the sitemap in the robots.txt file to improve crawlability
  • Building site authority

Execute

Once we’ve created a custom strategy, we’ll present it to you and clearly explain how our approach can help achieve your goals. We’ll execute them only when you’ve agreed with our suggestions.

We’re 100% Client-Focused


When we say we’re client-focused, we mean
our strategies are centred on your needs, even if they sometimes don’t align with Google’s recommendations. We don’t simply tick checkboxes based on whatever Google wants. Instead, we focus our efforts on providing value to clients.

Better Value for SEO


Aside from providing a free technical audit, we don’t charge extra when your website’s performance improves. That’s just
us doing our job. In other words, as your site ranks better and becomes more valuable, your acquisition cost also decreases.

SEO Experts, Not Gurus


We’re not
online marketing gurus who rely on second-hand information to influence customers. Even our founders don’t want to be labelled as one. 

Instead, we’re a team of experts with over 15 years of experience and data from hundreds of clients, and our strategy is for us and our clients alone. We continually aim to maintain our position as top SEO experts and offer these skills to our clients only.

National SEO Experience


We don’t just do business in one city or region in
Australia. Aside from having clients in Sydney and Newcastle, we also cater to businesses in Brisbane, Melbourne, Perth, and other cities throughout the country.

Your Business Is Our Business


We take ownership of our role as providers of time-tested
SEO strategies that provide results. This way, we assure you that we can do the job properly so that you can focus more on running your business.

Who We Are

We’re a community of SEO experts skilled and confident in our capacity to deliver results. We don’t need to rely on lock-in contracts to maintain your business.

Furthermore, as a Google Premier Partner, we have demonstrated our ability to meet Google’s high standards that other agencies can only dream of reaching.

Our Philosophy

If there’s one thing we believe in and adhere to in our business dealings, it’s results. They’re why clients stay and why you should make us your SEO partner.

How We Work

How are we as a partner? For starters, we don’t just accept your money and start tinkering with your website. When we provide SEO solutions, we work by:

  • Listening to your needs
  • Studying Google every day
  • Providing up-to-date examples of successful clients comparable to yours
  • Delivering a constant stream of leads at the best possible acquisition cost
  • Giving you the freedom to decide on your working relationship with us, no lock-in contracts

What Is SEO?

SEO is about ensuring that your website meets the technical requirements of Google’s algorithm to rank organically in search engine page results or SERPs.

This digital marketing approach also helps improve your visibility in Google and other search engines, leading to potentially higher organic traffic.

Are you an online retailer based in Sydney, Perth, Adelaide, or any other Australian city? SEO can help you fulfil your customers’ needs by providing them with high-quality content and a user experience that will keep them returning to your site.

Short History of SEO

In 1998, Google began indexing the web and found that websites got to the first page primarily by luck and a bit of timing.

The tech giant wanted web developers to do more than just spread keywords throughout the page. Its engineers worked tirelessly to ensure website owners doing SEO exerted more effort in reaching the coveted first-page positions.

What Are the Major Search Engines?

As of January 2024, Google holds the largest search engine market share in Australia by a little over 94%. Bing, Yahoo, DuckDuckGo, and Ecosia are trailing behind by a considerable margin.

Understanding Google’s Intent

As Google began indexing the internet, the search engine giant saw users accessing pages containing subpar content. Google’s experts analysed the data and updated the search algorithm to ensure only websites that tried harder at SEO reached the first page.

Some changes are so subtle that only maths experts with the proper analysis tools can detect them. However, these seemingly small shifts can produce major shockwaves, some of which have toppled once-famous websites.

That’s why some of our web development partners adjust how they build sites (like their web design) upon learning of such updates.

Regardless of the changes, the best SEO companies should be able to detect such anomalies rather than just rely on keyword research or link building.

With our expertise and tools, we’re equipped to uncover such changes no matter how minute. 

Interested in Working With an Australian SEO Consultant?

If you want to outshine the local competition, book a consultation with our experts. Email Digital Spotlight at [email protected] or call at 1300 891 181. 

If you’re in Australia, visit us at any of the following addresses:

  • Sydney: Suite 2, Level 18, 45 Clarence St. Sydney NSW 2000, Australia
  • Newcastle: Suite 1, 24 Alma Rd, New Lambton NSW 2305, Australia

Testimonials

We’re a thriving community working with clients who appreciate our company’s value. The following testimonials show how we provide results for a variety of clients.

Sean Hersee, managing director of Sage Painting in Newcastle, has this to say about our services:

“Working with [Digital Spotlight] has been great. We took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!”

 

Diana Norris, the marketing and web assistant of Dural Irrigation, another client, sums up her Digital Spotlight experience with these words:

“We have used DS for over 15 years for all our SEO, remarketing adwords, analytics and much much more! Their customer service is impeccable and [always] quick to respond to any issue or enquiry we may have. Our business has grown at an incredible rate thanks to [the DS] team. We will never use anyone else, highly recommend!

95.67%

Client-retention rate

x5.5

Average client ROAS

2,103+

Number of client campaigns we’ve worked on

FAQs

Is SEO in demand in Australia?

More Australians are going digital, just like the rest of the world. In fact, an estimated 97% of Australians search for local businesses online. Given these statistics, SEO will continue to grow in demand.

How do I find SEO experts?

If you want to work with the best SEO experts, ask the following questions:

  • Are they focused on understanding your business needs and uncovering your problems?
  • Do they provide quality advice and tailored solutions?
  • Do they have happy clients that have been with them for at least 5 or 10 years?
  • Can they deliver results without relying on lock-in contracts?
  • Are they Google-certified?
  • Do they offer something only they can provide?
  • Do they provide expert advice?

Who are the experts in digital marketing?

If you’re searching for digital marketing experts, look for those with years of experience and a proven track record.

Fortunately, you don’t need to search further. Collaborating with us means working with an agency that’s helped hundreds of businesses become profitable by turning online platforms like Google into lead- and revenue-generating channels.

Want more proof of our digital marketing expertise? Here’s what Daniel Hersee of Newcastle-based Black Lion Digital has to say about us:

“Unbeatable results and customer service. I have a social media agency and I have used Digital Spotlight for over 10 clients and they have all had exceptional results for SEO and Google Ads. There isn’t anything this incredible team doesn’t know about search engine optimisation or anything search marketing. Hire them before your competitor does!”

 

Do you do white-label projects for agencies or other digital professionals?

We don’t use other products or services from other agencies and pass them off as our own. However, we have programs where we work with white-label resellers, allowing a third party to interact with clients and resell our services.

Do you also work with clients who are based outside of Australia?

Aside from offering SEO and other digital marketing services to Australia-based clients, we also service businesses outside the country, such as the United States.

Do you service clients Australia-wide?

We have existing clients in Sydney, Brisbane, Melbourne, and Newcastle. We also cater to businesses in other metropolitan areas in Australia.

What are the sizes of the businesses you work with?

We don’t just look at your business size to know whether we want to work with you. Instead, we work with businesses that we believe have a possibility for growth and establishing long-term partnerships with.

As long as you’re willing and able to sustain our suggested SEO campaign, we will work with you.

Do you work with small businesses who are just getting started with SEO?

Instead of choosing clients based on their business size or how long they’ve been around, we work with businesses we know we can help. The technical audits we do help us determine whether your business, large or small, will benefit from our service.

What types of SEO clients do you normally work with and specialise in?

We prefer clients for whom we can help win through a long-term partnership. If you want to increase your returns over the medium to long term, SEO will work best for your online marketing campaigns.

When you choose us, consider us an extension of your company. That’s the level of trust we want to build with you.

Is it safe to do SEO on my website?

Your website will likely be safe when your chosen agency practices white hat SEO.

White hat practices follow Google’s terms of service, so you don’t have to worry about getting penalised. They’re also another way to help boost your rankings certainly and organically.

How do I measure my ROI?

Each client we work with has varying success metrics. This means calculating your ROI may differ from another business’ winning formula.

For example, for-profit businesses typically measure ROI through sales. On the other hand, nonprofit organisations might measure ROI using metrics unrelated to revenue.

By calculating ROI, we also consider whether the campaign has added value to your business and brand, increased positive customer feedback, and created new growth opportunities.

To get an accurate estimate of your potential ROI, we analyse your campaign data and plug it into our formulas, such as the following:

  • ROI = (revenue from organic conversions – SEO campaign cost) ÷ SEO campaign cost x 100%
  • ROI = (organic traffic increase % – cost % ) ÷ cost % x 100%

Can you guarantee first-page rankings and SEO success?

We don’t make promises because there are so many factors to consider when an SEO campaign is involved.

Instead, our credentials speak for what we can do for you. We have helped 1,812 businesses reach Google’s first-page rankings and brought them over $130 million in extra yearly revenue. We can help you become one of these successful clients by working with us.

Do you outsource your SEO work overseas?

Although we’re based in Australia, our team comprises professionals from other countries, such as the United States, Germany, and the Philippines.

Our team works full-time and is trained and equipped with proven strategies and tools to provide high-quality service and improve user experience.

What is a search engine marketing strategy?

Depending on your needs, a search engine marketing strategy can utilise tech giants like Google and Bing to improve your online visibility by combining SEO techniques with paid ads or pay-per-click (PPC). This method is called search engine marketing (SEM).

We can also combine SEM with social media marketing (SMM), which lets you engage your target audience through social media to help drive traffic to your site and increase brand awareness.

What does an internet marketing specialist do?

An internet marketing specialist uses websites, social media, email, and online tools to help you achieve your objectives, such as increasing brand awareness.

As one of the digital marketing leaders in Australia for over 15 years, we have developed strategies that best utilise the tools used for online marketing.

What website platforms do you work with?

Some of the web platforms we use to manage your SEO are as follows:

  • Google Search Console: Used for checking site information and issues found by Google
  • Google Analytics: Used as a web analytics service for tracking and reporting website traffic
  • Screaming Frog: Used for obtaining real-time information about your entire website or individual pages
  • Google Pagespeed Insight: Used to analyse your web page’s content and measure how fast your page loads

Can we meet in person to have a discussion?

If you’re in Australia, you can visit our offices in Sydney or Newcastle in New South Wales to talk to us in person.

Can you manage my Google Ads as well?

We offer Google Ads Management to our clients. Our account managers can help you better understand our paid advertisement packages and other digital marketing services.

Let’s Get In Touch

Feel free to get in touch with us or if you like, you willalways be welcome at our office, we love visits! test

Asia Pacific - Contact

  • * By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message. Message & data rates may apply. Reply STOP to opt out of further messaging.
  • This field is for validation purposes and should be left unchanged.

bg Find us

Sydney

Suite 2, Level 18, 45 Clarence St.
Sydney NSW 2000, Australia

Newcastle

Suite 1, 24 Alma Rd,
New Lambton NSW 2305, Australia

bgCall

1300 891 181

Contact Us

LOCATION
Sydney

Suite 2, Level 18, 45 Clarence St.
Sydney NSW 2000, Australia
Newcastle

Suite 1, 24 Alma Rd,
New Lambton NSW 2305, Australia

PHONE NUMBER
1300 891 181| 0435 938 820|

  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
    It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

    Iris Lever , CMO at PropertyMe
  • I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing

    Joseph Khoury , Tree and Garden Solutions
  • We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant

    Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management
  • You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…

    Yuri Marshall , Visaone
  • I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

    Director , Eastside Speech Solutions
  • In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…

    Philip K. Bonser , Goulburn Offroad Carts
  • The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…

    Sophie Sutjiadi , Grace Hotel
  • The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service

    Tim Lassig , Director Hospitality Fitout Specialists
  • I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

    Martin Roschach , Director Reach for Life Health
  • Working with Blake and Digital Spotlight has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

    Sean Hearsee , Managing Director Sage Painting
  • Blake and his team are brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!

    Jordi Twomey , Twomey Dispute Lawyers
  • We have been very pleased with our decision to engage Digital Spotlight to manage and and improve our SEO. Blake, John and the rest of their team are very responsive and know their stuff. After some bad experiences with other providers in this space, we're not going anywhere.

    Managing Director , Avlaw Aviation Consulting