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Business Owners Trust Us to Deliver Results.

With viral advertising and other digital marketing strategies that provide widespread recognition, it’s easy for many business owners to overlook the goldmine sitting in their backyards— their local customers.

But here’s why you shouldn’t make that mistake: 40% of searches in Google use location-based keywords like “near me” or “in [insert location here]”, 76% of which have local buying intent.

In other words, many consumers are looking for local options, and focusing your marketing efforts on capturing these searchers is one of the best ways to grow your brand.

If you’re looking for an online marketing service to help you accomplish this objective, our local search engine optimisation (SEO) services might be the answer. The keyword here is “might”.

Because, unlike most digital marketing agencies— firms you might have worked with before— we won’t presume to know what local SEO service is the best for your enterprise and ask you to trust us blindly with your money.

Instead, we’ll invest thousands of dollars in research and development to understand your business inside and out. This way, with 100% certainty, we’ll know the local SEO service your venture truly needs.

We want to help brands flourish. But we’ll never convince you to pour your marketing dollars into a strategy that won’t help you succeed in your local SEO goals.After all, we only work with businesses that can benefit from our tried-and-tested SEO services, which have helped over 1,800 businesses in 355 niches for 15+ years.

“The switch to Digital Spotlight has been a great success for our business. As a specialised aviation consulting company, our needs are very unique, but [Digital Spotlight] has catered to us, and we’ve achieved amazing results without spending a cent on adverts”.

Avlaw Aviation Consulting

Continue reading to determine how our
local SEO services can elevate your Australian-based business’ online presence and help it dominate your local community.

What Are Our Local SEO Services?

How do you know you’re working with a local SEO service provider who can help your business capture your local market and get ahead of its local competition?

Here’s a hint: the right local SEO agency will gladly define its local search engine optimisation process instead of hiding behind grandiose promises of top SERP placement.

So, with that out of the way, here are the steps we take to help your brand dominate its geographic territory: 

SEO Audit

Our first and most critical responsibility is understanding what makes your business tick. 

That’s why we conduct preliminary technical audits before clients sign up for our local SEO services and more site audits as their campaigns progress.

This way, we don’t have to guess what’s limiting your local search potential and what actions we need to take to overcome these challenges; we’ll always know.

Website Audit and Update

An SEO technical audit is like a health check for your website to help you see what’s working, what’s not, and what you can do to resolve the issues preventing you from ranking higher on SERPs.

So, what’s included in our SEO audits, you ask? Everything. We’ll research and analyse your unique business situation, competitive landscape, and local market conditions.

We’ll also explore the website elements influencing your local search rankings, from your web pages’ responsiveness and online listings to your website’s URL (uniform resource locator) structures and page titles.

On-Page SEO

Our on-page or on-site optimisation process involves tweaking everything we can on your website to help search engines and searchers understand what your web pages are about.

Some of the enhancements included in this stage of our local SEO service include the following:

  • Crafting compelling meta descriptions that make searchers want to click on your website
  • Making your pages’ URLs easier to remember and link to, such as by integrating relevant keywords
  • Assigning keywords to your web pages to improve your website’s overall structure

Page Titles

Do you put thought into your web page titles or title tags? You should. After all, it’s the on-page ranking factor that has the most influence on your local search rankings.

That’s why one of our primary duties as an SEO service provider is to craft page titles using keywords with local relevance, proper formats, and unique, compelling language.

Local Landing Pages

Your landing pages— the pages that searchers are redirected to after clicking on your SERP link— are your first point of contact with potential customers.

Fortunately, our local SEO service has you covered. We’ll create localised, mobile search-optimised landing pages as relevant and informative hubs that turn local searchers into lifetime customers.

Internal Linking

Your website’s internal links give it its structure. Hyperlinks help search engines and searchers navigate between your web pages, so linking your web pages together is a must.

As part of our on-site SEO efforts, we ensure the pages you want to appear on SERPs and, more importantly, rank aren’t “orphans” or can redirect to other pages within your website.

Technical SEO

Before your website can appear on SERPs, search engines must find (crawl) and copy (index) it into its database. Technical SEO is about helping search engines accomplish these two steps.

That’s why our technical SEO process includes the following steps:

  • Ensure your business site has a sitemap or a file that contains a list of all your web pages.
  • Monitor the cache date of your web pages to ensure your content is within two weeks old.
  • Install an SSL (secure sockets layer) certificate signed by a trusted certificate authority.

Building and Managing Local Citations

Any mention of your business’ NAP throughout the digital landscape is a citation. They help put your enterprise on the map and improve your local search and Map Pack rankings.

Like our backlink-building strategy, our in-house outreach team’s local citation approach focuses on finding local opportunities to acquire high-converting, accurate online mentions, not random citations.

Business Listings and Directories

Your brand’s profiles on online business directories, such as Google Business Profile, Yelp, and Yellow Pages, impact your local presence. That’s why our local SEO service includes claiming and managing your web listings.

On Google Business Profile, for instance, we’ll ensure your listing communicates what your business is about and displays essential operating information, such as your service area and phone number.

Our local SEO efforts also include personalising your online listings through eye-catching photos, unique descriptions of your products or services, and engaging community posts.

Local Competitor Analysis

We don’t stop at knowing your business. Our local SEO approach also involves understanding your regional peers. Doing so lets us formulate strategies to outrank them and defend your SERP positions.

When we do so successfully, we can lock your rivals out of the local search rankings and prevent your target audience from ever knowing they exist— allowing you to monopolise your local market.

Content Strategy

Pumping out as much content as possible is no longer enough to secure top SERP placement. While it might have been an effective strategy in the past, that’s no longer the case.

Today, quality lords over quantity. Fortunately, that’s precisely what our in-house team of writers, fact-checkers, proofreaders, and editors produce: high-quality, relevant articles and blogs that hit user intent for each keyword.

Local Keyword Research

Scattering popular search terms here and there into your content doesn’t work— at least not anymore. But that doesn’t matter since that’s not how we create content at Digital Spotlight.

Our content strategy involves identifying your most valuable audience: those looking for products and services like yours and individuals willing to spend money on those offerings.

We then prioritise targeting location-based keywords— search queries with a geographic area attached to them. 

Finally, we find high-value opportunities where we can integrate them seamlessly into your content.

Reporting and Tracking

Unlike some digital marketing companies, we will never try to hide our local SEO progress. Not only do we initiate monthly reports, such as for your campaign summary and link profile, but we also provide an open line.

We believe in keeping our clients in the loop in everything we do. So, if you need help understanding the results we deliver, we’ll gladly explain. We’ll even go as far as using Looker Studio to make our reports more intuitive.

“[Digital Spotlight] is brilliant to work with! Great communication and extremely skilled in delivering awesome results. Thank you!

Jordi Twomey | Twomey Dispute Lawyers

Reputation Management

Your business’ online reviews can significantly influence its SEO rankings

But you’d be wrong if you think our reputation management services involve discouraging negative feedback or buying positive ones. Besides, these practices are not in line with Google’s policies on fake engagement.

Instead, we focus on replying to all bad, good, or neutral reviews. Doing so fosters trust with your local market and search engines.

Monitoring Local Search Rankings

Why should we be complacent about our strategies if search engineers never stop tweaking their algorithms? We never consider our campaigns finished, even after we’ve ranked you for some keywords. After all, there will always be room for improvement.

That’s why we have full-time researchers whose primary responsibility is monitoring SERPs, looking for patterns across topics, keywords, site authority, and content.

With their analyses and inputs, we’re consistently able to adapt our clients’ local SEO campaigns to algorithm updates that can wipe once-prominent websites from the face of the World Wide Web.

Local SEO Services That Convert

Don’t get us wrong. Increased website traffic is good, as it puts more eyes on your offerings. But unlike other SEO firms, our SEO efforts don’t stop at giving your brand more exposure.

After all, the true hallmark of an effective local SEO service is when those clicks lead to subscriptions, calls, purchases, or, in other words, conversions.

We’re proud to say that our local SEO brand also focuses on converting site visitors, not just fishing for clicks. And you can see this commitment in how we work with our local SEO clients.

Establish Goals

We’re not saying clicks are bad. If your brand needs more exposure than sales, we’d be happy to direct our local SEO efforts on driving as many visitors to your offerings as possible.

But all enterprises, even those competing for the same local audience and market, are unique. That’s why we never offer off-the-shelf local SEO packages.

When you partner with us, you can be confident that we’ll deliver a bespoke marketing solution tailored to your ambitions and business objectives and no one else’s.

Work One-on-One

We work differently. Unlike other online marketing firms that disappear after you sign up, we work closely with our clients— always available to answer any questions and ready to accept feedback.

We want you in the loop at every stage of your local SEO campaign, informed in everything we do. After all, it’s how we ensure our strategies consistently deliver your desired outcomes.

Get Results

If you ask any of our local SEO service clients, most of whom came from other firms and referrals, to tell you why they chose us as their partner in one word, we’re confident they’ll answer with “Results”.

We don’t need to make top-spot guarantees, and we never will. That’s because we don’t rely on gut feelings or guesswork. We dive deep into the numbers— the only language search engines speak.

This data-driven and algorithm-research approach to local SEO helps us understand what tweaks impact your search rankings most, allowing us to deliver the results you’re after consistently.

Don’t just take our word for it. Our 95.67% client retention rate proves we can help you achieve your desired outcomes.

“Working with Digital Spotlight has been great! We took the time to figure out a realistic strategy that helped our organic rankings immensely!

We are now on the front page for so many head terms that were previously out of reach!

Sean Hersee | SAGE Painting

What Is Local SEO, and How Does It Work?

Try searching for “meat pie” on Google. What websites do you see? If you live in Sydney, you’ll likely notice results from Sydney-based brands offering or discussing meat pies.

On the other hand, if you’re in Melbourne, chances are you’ll receive a list of web pages and business listings from meat pie-related businesses within that geographic area. Now, why do you think that is?

Simple: search engines like Google consider the user’s “proximity factor”. In other words, your physical location is a factor that search algorithms use to determine which websites best match your query.

Local search engine optimisation (SEO) leverages this location element, ensuring your brand appears on organic search results when potential customers within your vicinity are seeking offerings like yours.

Local SEO Australia

Every country has a local search engine version specific to it. Google, for instance, has Google.com.au for searchers in Australia.

Note that local SEO is about ensuring your website provides the geographic signals search engines look for. Geographic signals tell you which local area you’re relevant in.

The four primary geo cues Google checks are the following:

  • Domain name extension: This can either be a country code top-level domain (ccTLD) name extension like “.au” or a generic top-level domain (gTLD) name extension such as “.org” or “.com”. ccTLD tells Google which country you want to rank in.
  • Country target setting: If your website uses a gTLD, Google will determine your target region by checking the geographic location selected in your Google Search Console (GSC).
  • hreflang:This is a code in your web pages that informs Google which version of those sites is more relevant based on the searcher’s country or preferred language.
  • Server location: If your brand’s website uses a generic domain name extension, Google will check your server location. For example, if it’s located in Melbourne, Australia, Google will consider your site an Australian website.

As a local SEO service provider, it’s our responsibility to tweak your business website so that search engines know which local market you’re targeting and aiming to conquer.

What Matters for Local SEO

When you Googled “meat pie” earlier, you saw search engine results pages (SERPs) matching your query, right? But do you remember getting anything else aside from the traditional search results?

If not, here’s what you missed: Google’s Map Pack results. These are the local business listings with their Google Maps location that the search engine giant deems relevant to your search query.

The Local Map Pack is a SERP feature that uses a distinct algorithm from Google’s standard search, with the former emphasising businesses’ local context.

Appearing on the standard search and Map Pack results can help your brand get organic traffic, qualified leads, and potentially more sales— the ultimate goal of SEO.

But which one matters most for local SEO

If you picked the local Map Pack, you wouldn’t be wrong, especially considering that Map Pack results appear above the organic search listings.

However, we also can’t say you’re wrong if you chose the standard search results as more essential. After all, almost 70% of internet users click one of the first three organic results.

The correct answer lies in a strategic balance. Fortunately, we employ a sophisticated analysis process that uses statistical and data segmentation and modelling techniques.

This data-driven approach allows us to craft bespoke local SEO solutions tailored to your unique business situation, ensuring your enterprise achieves the optimal blend for maximum local search visibility.

Why Should You Opt for Local SEO Services?

Here’s what you’d never expect a digital marketing company like ours to say: You can do SEO on your own. That’s right! You can establish local search visibility independently if you have the know-how and the resources.

The question is, “Do you?”

Search engine optimisation, including specialisations like local SEO, has a steep learning curve. It can take a significant amount of time and money to test and deploy working strategies.

Unfortunately, these tactics can suddenly become less effective. What’s working today may not work tomorrow.

Search engines and their ranking algorithms constantly change to give higher-functioning websites more chances of ranking above competitors.

By partnering with a local SEO service provider like us, you have an ally in the SEO warfare. 

You can leverage our expertise and battle-tested tactics, skipping potentially years of trial and error and letting you allocate more of your valuable resources to what you do best— running your enterprise.

If you partner with us, you can be confident that your local SEO campaign will always be at the forefront of local SEO innovation and that your marketing dollars will give you the best return on investment (ROI).

After all, we have a dedicated team of researchers continually monitoring search engine shifts and testing cutting-edge strategies that consistently hit what search engines favour.

Essential Local SEO Statistics

You’re seriously missing out if you don’t consider local SEO a digital marketing strategy. After all, it’s a great way to convert searchers with local intent into customers and boost your sales.

Consider these statistics:

  • Around 93% of all online activities occur on search engines like Google.
  • Roughly 40% of searches in Google include local-based terms like “near me” or “in [insert city here]”.
  • About 76% of those conducting mobile searches visit a brand’s physical store within 24 hours.
  • Most importantly, approximately 28% of local searches lead to a purchase.

If you need more convincing, here are some more essential figures you must know:

  • We’ve helped over 1,812 businesses in more than 355 niches achieve first-page rankings in Google.
  • 79% of our clients are on the first page of Google for non-branded keywords or search terms referring to products or services that don’t include branding.
  • We’ve brought our clients over $130 million in additional annual revenue by improving their local SEO rankings.

Is Local SEO Competitive?

Local SEO is effective at what it does— giving enterprises the visibility they need to attract a local audience. Unfortunately, it’s a significantly underrated online marketing strategy.

About 56% of brands have yet to employ one of the simplest yet most effective local SEO efforts: claiming their Google Business Profile (GBP), formerly Google My Business listing (GMB).

What does this figure mean? You’ll be amongst the few enterprises in Australia, possibly even in your industry, to capitalise on the value of local traffic, giving you a head start over your local competitors.

What Is the Difference Between Local SEO and SEO?

“Standard” search engine optimisation and local SEO function similarly. Both digital marketing techniques aim to boost your brand’s organic search rankings.

The primary distinction between the two strategies lies in their scope. Standard SEO involves a broad approach, while local SEO focuses on enhancing your online presence in a specific local area.

Local SEO Is a Different Pattern

Let’s make one thing clear. Standard SEO also considers a geographic component. 

On the other hand, local SEO is specialised— the optimisations explicitly aim to capture searchers from a specific location.

For instance, instead of only highlighting your products or services through relevant content, our local SEO efforts also involve showcasing your NAP (your business name, address, and phone number).

In short, local SEO is a branch of standard SEO. Although both utilise many of the same methods, local SEO uses techniques tailored to help local searchers find businesses near them.

How to Do Local SEO: Local SEO Techniques

Not to sound like a broken record, but our local SEO solutions are meticulously crafted to suit our clients’ unique challenges, objectives, competitive landscape, and SEO situation.

However, while our local SEO service generally includes the processes mentioned earlier, your enterprise might not benefit from some. So, here are the most critical local SEO techniques we believe have the most substantial impact on your brand’s local search visibility:

  1. Optimising Your Google Business Profile Listing

    Your business listing on Google Business Profile can influence your chances of attracting a local audience. After all, it can appear on standard search and Map Pack results, giving you double the odds.

    Additionally, it displays essential information about your brand, such as your offerings, contact details, and Google Maps location, giving your business credibility and authority in your local market.

  2. Building Local Citations

    Citations can help your enterprise establish a robust local presence. We focus on obtaining these online mentions from highly relevant local sources.

    But there’s another reason we don’t focus on quantity: consistency. Inaccurate phone numbers, misspellings, and missing business information can negatively affect your SERP placements.

  3. Targeting Keywords

    Keywords or search queries refer to the terms and phrases internet users type into search bars. Targeting your local audience‘s keywords and integrating them into your website can help you secure top search ranks.

    For this reason, we don’t leave our keyword selection process to chance. Instead, we use sophisticated, tried-and-tested data models to isolate locally relevant search terms that generate highly targeted traffic.

  4. Monitoring Ratings and Reviews

    Positive online assessments of your enterprise can enhance your local SEO standing. However, while we don’t hide negative ones and won’t discourage them, we identify them.

    Why? Doing so allows us to develop PR (public relations) strategies to help protect your digital image and overcome the harmful effects of damaging reviews.

  5. Building Links

    Like local citations and reviews, backlinks or referrals from other websites help establish your brand’s credibility and authority. For this reason, building links is one of our core local SEO efforts.

    Yes, quantity does matter. However, the quality of these backlinks will always take priority. Fortunately, you can be confident that our outreach team can identify link-building opportunities.

  6. Analysing User Experience

    Redirecting users to a web page different from what search engines see is against Google’s policies. The reason? Search engines don’t want you to optimise solely for them but also for users.

    Search engines reward pages that deliver a good user experience, and our local SEO service ensures yours does. We can make your pages load faster, be more navigable, and have a defined content presentation and structure.

  7. Implementing Mobile Responsive Design

    Your business site’s mobile-friendliness is a crucial ranking factor. Why wouldn’t it be when most Australians and, by extension, your target audience, prefer to access the web through their mobile devices instead of their computers?

    For this reason, our local SEO game plan involves tweaking your web pages to meet Google’s mobile usability standards, like ensuring your web pages redirect users to your site’s mobile version.

Why Do You Need a Local Listing?

There could be countless reasons a business should create a local listing. But here’s the gist: local listings make it easier for your local audience to find you.

Your Google Business Profile, for example, can appear on directory and website listings when internet users seek brands similar to yours, giving you more opportunities to engage with potential clients.

“What Can I Include Within a Local Listing?”

Think of your local business listing as an extension of your business website. In other words, it’s where your target audience should be able to find information about your enterprise.

Your local listing should display your NAP or brand name, physical address, and contact information. Depending on the platform, however, you can include other details.

For instance, you can include your business’ operating hours, health and safety protocols, and service area on your GBP. Platforms like Yelp let you add photos, your enterprise’s unique qualities, and its history.

“What Are the Main Platforms Where I Need to Have a Local Listing?”

You’ll find plenty of platforms that allow you to showcase your business and its offerings. But if you’re looking for ones that will have the most significant impact on your local visibility, we’ve narrowed them down.

One of the most critical local listings you should have is on Google Business Profile. Why? Because Google dominates the Australian search traffic, accounting for 93% of all searches.

Other online business directories that you shouldn’t sleep on, aside from GBP, include the following:

  • Bing Places
  • Facebook
  • Yelp Pages
  • Yellow Pages

“What Happens if I Have Multiple Listings for the Same Business?”

If you do a quick search for your brand, chances are you’ll find online business listings you didn’t create. How and why this happened is anyone’s guess.

But if you’re trying to establish your business as an authoritative voice in your industry and local market, you must claim and optimise these listings.

Why? Inaccurate online information about your enterprise can negatively impact its legitimacy and authority. So, by claiming your listings, you can ensure consistent details across multiple directories.

What Kind of Businesses Need Local SEO?

Whether you have a brick-and-mortar store in your local area or an eCommerce enterprise on the web, it isn’t far-fetched that all businesses can benefit from the increased local search visibility that local SEO provides.

If you need proof, ask our clients. For example, Weatherproof Kitchens, which has a physical presence in the ACT, increased their lead numbers by 137.50% through our local SEO service.

Bird Control Australia, on the other hand, operates as an eCommerce retailer to solve bird and other pest control problems in New Zealand and Australia. Our SEO efforts improved their Australian presence, boosting their leads by 411.94%.

Does Local SEO Work for All Business Types?

Although we have over 15 years of data from more than 2,103 client campaigns that might say otherwise, the truth is that local SEO isn’t for everyone— despite how much we want it to be.

For this reason, we’ll be upfront if our audit, research, and analysis say your marketing budget will be better served elsewhere. We’d rather let you walk away than spend your money trying to make the impossible possible.

Schedule a free technical audit to determine if local SEO is the solution your business needs to drive local traffic to your products or services.

Talk to one of our local SEO experts by calling 1300-891-181 or emailing [email protected].

In [an] industry where many take your money and do very little for it, [Digital Spotlight] is a breath of fresh air for small businesses like mine.

Philip Bonser | Goulburn Offroad Carts

What Should You Expect to See for Your Business When Local SEO Is Applied?

We get it. Trusting another agency with your business’ online presence is a big deal, especially if you’ve been burned by digital marketing agencies who promised you local domination but never delivered.

So, what sets Digital Spotlight apart from those frustrating experiences in the past? We prioritise transparency. When you sign up for our local SEO service, expect to see us working diligently on the following:

Improving Your Online Visibility

Local SEO
is about ensuring your brand is visible to potential customers within your local area. And that’s what we’ll do— improve your local search visibility by raising your rankings on search engines.

Improving Brand Awareness and Recognition

local SEO process involves acquiring relevant and authoritative backlinks, reviews, and local citations for your business. When we’re done, your brand will be a familiar and trusted name among the local audience.

Driving Potential Customers That Are More Relevant to You

We don’t
target just anyone. Our local SEO service focuses on driving the right traffic— highly relevant and potential customers interested in businesses like yours and are ready to purchase.

Creating a Cost-Effective Marketing Solution

We have a track record of reducing our clients’ acquisition costs. Plus, we don’t charge performance bonuses, making your bespoke
local SEO solution extremely cost-effective.

Increasing Credibility and Trust for Your Local Business

Trust is the cornerstone of a thriving local enterprise. Fortunately, our efforts in
ranking your web pages and online listings higher on SERPs naturally foster credibility.

Internet users trust search engines like Google to get their results right. So, consumers can’t help but believe you’re the top brand when your website appears when they search for products or services you offer.

Separating You From Your Competitors

Local SEO
is a race, and businesses are its contestants. Fortunately, we can identify, reverse-engineer, and counter your rivals’ tactics, helping create a unique identity for your enterprise and widen your lead.

Growing Your Local Community

While numbers are critical for growth,
so are connections. Through high-quality, relevant content and interactive, engaging business listings, our local SEO service strengthens your ties with the local market.

Optimising Using Real-Time Data

The local search landscape is ever-changing. But with our full-time researchers on the job, constantly monitoring real-time data, we always stay ahead of the curve.

Building a Better Site

Your website is where searchers can learn more about your offerings. That’s why our
local SEO services include web development support, ensuring your pages are fine-tuned to search engine standards.

Boosting Your Sales

While more website visitors give you more chances to showcase your brand, they don’t mean much if they don’t lead down to your sales funnel. 

But don’t stress. Our SEO strategies don’t solely focus on increasing your web traffic. They also include boosting your sales and giving you the best return on your investment. 

Our clients, whom we’ve helped earn over $130 million extra yearly revenue, can back this statement up.

Where Should Small Business Owners Begin?

Now that you’re more familiar with local SEO and how our brand of local search engine optimisation might benefit your business, you might wonder where and how to start.

First, answer this question: “Does your enterprise even need local SEO?” If not, you may want to consider other digital marketing services like Google Ads management.

But if you want an answer with up to a decimal point certainty, talk to our local SEO experts. With our mathematics-based research and development, we’re confident we can point you in the right direction.

Why Is Local SEO Important for Small Businesses?

Approximately 97.3% of all actively trading enterprises in Australia fall under the “small business” category. So, how do you stand out from this highly competitive landscape? Improve your local search visibility.

Around 76% of Google searches with location-based keywords have local buying intent, and by ignoring your local SEO, your brand is likely missing out on your most valuable source of traffic and sales— your local market.

How Did Search Engines Evolve?

If you were looking for a way for your brand to appear on SERPs a couple of decades ago, luck was probably all you needed. However, search engineers quickly realised that they needed better criteria.

Fast forward to today, search engine algorithms decide which enterprises appear on their platform by evaluating their web pages against various ranking factors.

One of these criteria is the searcher’s geographic location. That’s why you’ll get results for nearby businesses even if you’re not intentionally looking for local options.

So, How Does Google Work?

Whenever you type a word or a phrase into Google’s search bar, you’ll receive answers in seemingly a fraction of a second. But underneath, Google performs a three-stage process to curate results, which include:

1. Crawling: This is the step wherein Google scours the internet for available web pages and listings.
2. Indexing: Here, Google saves a copy of the websites it finds into its database.
3. Ranking: Finally, Google will check if the stored pages meet its ranking criteria and spit out the ones most relevant to the searcher’s request.

What Makes Content Rank on Google?

Some sources say that Google looks at over 200 ranking factors when determining what appears on its SERPs. However, no one has ever validated that figure. 

In fact, there have been speculations and controversies concerning these “200 known ranking factors”. Others argue that Google may be using a lot more.

After all, Google engineers constantly tweak their search algorithm. Some techniques, such as sprinkling keywords into your articles and blogs, are now relics of a bygone SEO age.

Fortunately, we know Google-speak— mathematics. By digging into the numbers, we can always identify the 20% of the ranking factors that give 80% of the punch.

Aside from our data-driven approach, we also receive insider information from Google — a privilege we’ve earned by being one of Google’s highest-level partners.

In other words, regardless of whatever makes content rank on Google, whether today, tomorrow, or in a decade, we’ll always know how to optimise to tickle Google’s fancy.

How Local SEO Services Drive Lead Generation

Without a constant stream of qualified leads, your enterprise is unlikely to get the sales it needs to grow in your local area. Local SEO acts as a digital spotlight— which is who we are and what we do.

By improving your search rankings, you increase your digital presence and direct traffic to your brand. And when more of your local audience visits, the higher your odds of turning them into potential clients.

Do Local Leads Convert Well?

We’ll get straight to the point: local leads, especially the ones our local SEO approach targets, are more likely to make inquiries, purchase, or perform a desired action on your website. How likely? Around 78%.

What Does a Local SEO Specialist Do?

The role of local SEO agencies is straightforward: to help your business improve your organic rankings in local search results. How each firm accomplishes this task is where the intricacies lie.

Every local SEO company has a distinct approach to local search engine optimisation. Ours focuses on 20% of the ranking factors that deliver 80% impact to your SERP positions.

Although the exact steps we take vary from one unique enterprise to another, our local SEO processes generally involve tweaking your website’s on-page, off-page, and technical elements, such as:

  • Removing negative web properties like thin or duplicate content and broken internal links
  • Improving your website’s user experience by raising its PageSpeed score, making it more navigable
  • Enhancing your brand’s image by acquiring authoritative referrals, customer reviews, and local citations
  • Optimising your enterprise’s online local business directory listings, such as your Google Business Profile
  • Producing high-quality content relevant to your local audience and local market

If you want to learn more about what we do as a local SEO service provider, talk to one of our local SEO experts. Call us at 1300-891-181 or email [email protected].

Should You Pay Someone to Do SEO?

You don’t need our or anybody else’s help to boost your business’ local search visibility. The primary benefit of independent local SEO is that it’s free.

But is it? Learning local SEO and developing strategies that raise your SERP rankings takes time— a resource you could’ve spent acquiring more customers and increasing your sales numbers.

So, should you pay an online marketing company for their local SEO services? We won’t say “Yes”. After all, local SEO might not be the answer your brand is looking for.

However, here are some essential points that you should consider in your decision:

  1. It’s Easy to Track

    If you team up with a local SEO service provider who values transparency like ours, you’ll never have to guess whether your marketing budget is being put to good use.

    With our monthly, easy-to-understand reports and our commitment to delivering your desired outcomes, you can easily track your local SEO campaign’s performance and the metrics that matter most to you

  2. GBP Results Look Great

    Your Google Business Profile can appear on the Map Pack and standard search results. 

    But why should you hire a local SEO company to optimise your GBP? Simple: Doing so increases your chances of securing additional SERP real estate where you can showcase your offerings. 

    Did we mention that local Map Pack results appear above organic search ones?

  3. It Increases Website Traffic

    When your web pages appear as the top search results, internet users are naturally inclined to visit your website. In fact, the top three organic results typically get around 70% of all the clicks.

    Although we cannot guarantee you the #1 spot on SERPs, we’re confident that we can amplify your business’ online presence and get more website visitors. After all, we’ve done it— consistently.

    Take SAGE Painting, for instance. We’ve helped them improve their Top 3 Google rankings by 1,800% in Newcastle, resulting in 228% more unique visitors and 349% additional monthly web traffic.

    Another example is Weatherproof Kitchens. With our help, they’ve secured Top 3 Google placement in the Australian Capital Territory (ACT) 255.56% more times, leading to a 4,877.78% increase in monthly site visitors.

  4. SEO Increases Foot Traffic to Your Physical Location

    Yes, more and more consumers rely on search engines to find businesses in their area. However, this trend doesn’t mean that all searchers purchase online. Some prefer the old-fashioned way.

    Proof of this statement lies in the fact that roughly 76% of internet users who conduct online searches using mobile devices visit a business’ physical store within 24 hours after seeing it on local SERPs.

    Even more interesting is the statistic that 28% of those queries lead to a purchase— and that’s just from mobile searches.

    Partner with us and experience for yourself how our holistic approach and track record of helping brands climb local search ranks can make your business stand out from your local competitors

  5. It Helps You Beat the Competition

    Local SEO can help your business make a stamp on your local area. However, local SEO from an experienced local SEO agency can simultaneously keep your competitors away from your potential customers.

    With our local SEO service, which includes competitor analysis, you can be confident that your local SEO campaign is designed to safeguard your SEO position and beat your local rivals. 

Why Digital Spotlight Is the Best Company for Local SEO Services

We’re far from being the only digital marketing firm offering local SEO services in Australia. But there are reasons why the brands that come to us stay, such as:

We Practice What We Preach

We don’t pull our local SEO strategies out of thin air. Every tweak we make is backed by advanced statistical analysis and has been real-world-tested on our internal sites.

We Offer Transparent Pricing

Unlike other online marketing agencies that ask for upfront investments before doing any work, we lay out all the facts you need to help you make a decision about your marketing budget.

Know that when we put a dollar amount on our local SEO service, it’s what you’ll pay exactly. We won’t burden you with any hidden fees and performance charges.

We Publish Reviews and Testimonials

We will never hide our accomplishments. After all, local SEO success isn’t easy. Otherwise, you wouldn’t be reading this write-up. That’s why, whenever appropriate, we share our wins.

“I can’t speak highly enough about Digital Spotlight. [Their] team’s dedication to delivering results is exceptional.

Their communication, transparency, and commitment to client success make them a standout choice. I highly recommend Digital Spotlight to any business looking for a top-notch digital marketing partner. Kudos to the entire team for exceeding expectations!”

Cate Carpenter | NSW Wildlife Information Rescue and Education Service Incorporated

Want Greater Exposure in Your Local Market?

Whether you’re a business owner in Brisbane, Melbourne, or the Gold Coast, tapping into your local market is essential for your brand’s sustained growth. Enter local search engine optimisation.

Our tailored local SEO solutions are explicitly designed to help enterprises capture the attention of their local audience.

The question is, “Will our local SEO services help your business?”

Find out by scheduling a no-obligation consultation with our local SEO professionals. Call us at 1300-891-181 or email [email protected].

You can also visit our Sydney and Newcastle offices at Suite 2, Level 18, 45 Clarence St. Sydney NSW 2000 and Suite 1, 24 Alma Rd, New Lambton NSW 2305.


Client-retention rate


Average client ROAS


Number of client campaigns we’ve worked on

Frequently Asked Questions

How much do local SEO services cost?

Unlike most digital marketing companies, we’re not quick to put a price tag on our services. That’s because we don’t want to mislead you into thinking that investing $X guarantees Y results.

We’ll only quote you when we have all the facts— when we understand your objectives and are confident that paying for local SEO services is the right move for your business. 

Will getting a local SEO services agency work for my business?

We have over 1,812 clients across more than 355 industries who’ll tell you that our local SEO services work. However, whether this digital marketing strategy will help your business is a different story.

Every business is unique. So, it’s unfair for us to make assumptions that our local SEO brand will give you the outcomes you’re looking for before we understand your distinct business situation.

How do I get started with local SEO services?

The first and most critical step is determining whether local SEO services will benefit your enterprise. SEO isn’t for everybody.

Any online marketing firm that says otherwise is lying or will rely on unethical strategies to make you think you’re getting what you paid for, only for them to vanish when search engines wipe your site from SERPs.

Fortunately, there’s a straightforward way you can find out: talking to one of our local SEO experts. Call us at 1300-891-181 or email [email protected].

Can content help boost my page rank in local search results?

Yes, it can. High-quality and relevant content that hits searcher intent is one of the ranking factors search engine algorithms consider when ranking websites for local SERPs.

Is it possible to rank for more than one location?

Yes. Search engines check the user’s geographic location when matching appropriate sites to the query. It’s also why our local SEO service includes optimising your local listings where you have a physical presence.

Can social media help with local rankings?

Yes, it can, but not directly. Social media don’t translate to better local search ranks. However, they can drive local traffic to your business’ web pages and online listings.

Do I need a website to see success with local SEO?

It might surprise you that you don’t need a website to establish a local search presence. After all, your local business listings can appear on standard search and Map Pack results in its place.

However, you shouldn’t disregard the value of a dedicated website. Well-crafted web pages and informative content can help raise your business’ credibility.

How do you measure local SEO success?

There are various ways you can gauge your local SEO campaign’s effectiveness. But one of the most essential is your return on investment (ROI). Fortunately, calculating tangible ROI is straightforward:

Revenue from organic conversions – SEO campaign cost / SEO campaign cost * 100

For instance, say your enterprise acquired $10,000 worth of sales from SEO conversions. If the cost of the SEO campaign is $2,000, your ROI would be 400%.

$10,000 (post-SEO sales) – $2,000 (campaign cost) / $2,000 (campaign cost) * 100 = 400

Using the same formula, we can calculate your ROI based on other success metrics, like increased organic website traffic

However, it’s essential to remember that you can’t boil local SEO success down to a single number. That’s why we let you define the numbers that matter most for your enterprise.

Success metrics, such as brand image, reviews, and brand awareness, aren’t as straightforward to measure.

Who does local SEO attract?

As the name of this digital marketing strategy implies, local SEO aims to attract searchers looking for businesses, products, or services in your community or locality.

How common is local search intent?

While search trends and user behaviour regularly fluctuate, around 40% of searches in Google contain geo-specific search terms like “near me”, with 76% of these queries having local buying intent. In other words, it’s more common than what many realise.

Can I do local search engine optimisation on my own?

Despite what many local SEO service providers will have you believe, you can improve your local search presence without anybody else’s assistance.

The question is, “Are you willing to invest time and, thereby, money to find and implement effective local SEO strategies?” If not, consider partnering with an agency like ours.

Is local SEO still growing?

Yes, it is. Local SEO is a relatively new online marketing tactic, and few have yet to realise its value. So, don’t wait for everyone to catch on. Get ahead of the curve and utilise the power of tapping into your local market.

Is local SEO good for branding?

Consumers looking for local options might never know your business operates within their geographic area if it doesn’t appear on the first page of local SERPs. That’s because only roughly 25% of searchers check past the first page. 

However, by improving your search rankings through local SEO, you’re organically building brand awareness.

Can you help with both local SEO and PPC?

Yes, we can. We offer several digital marketing services, including local SEO and pay-per-click (PPC) advertising via Google and Bing Ads. Fortunately, we’ll never ask you to invest your marketing dollars in a service that won’t deliver your desired outcomes.

Let us understand your business intimately and figure out what it needs to grow. Call us at 1300-891-181 or email [email protected].

“Unbeatable results and customer service. I have a social media agency and I have used Digital Spotlight for over 10 clients and they have all had exceptional results for SEO and Google Ads.

There isn’t anything this incredible team doesn’t know about search engine optimisation or anything search marketing. Hire them before your competitor does!”

Daniel Hersee | Black Lion Digital Pty Ltd


Let’s Get In Touch

Feel free to get in touch with us or if you like, you willalways be welcome at our office, we love visits! test

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bg Find us


Suite 2, Level 18, 45 Clarence St.
Sydney NSW 2000, Australia


Suite 1, 24 Alma Rd,
New Lambton NSW 2305, Australia


1300 891 181

Contact Us


Suite 2, Level 18, 45 Clarence St.
Sydney NSW 2000, Australia

Suite 1, 24 Alma Rd,
New Lambton NSW 2305, Australia

1300 891 181| 0435 938 820|

  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
    It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

    Iris Lever , CMO at PropertyMe
  • I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing

    Joseph Khoury , Tree and Garden Solutions
  • We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant

    Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management
  • You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…

    Yuri Marshall , Visaone
  • I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

    Director , Eastside Speech Solutions
  • In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…

    Philip K. Bonser , Goulburn Offroad Carts
  • The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…

    Sophie Sutjiadi , Grace Hotel
  • The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service

    Tim Lassig , Director Hospitality Fitout Specialists
  • I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

    Martin Roschach , Director Reach for Life Health
  • Working with Blake and Digital Spotlight has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

    Sean Hearsee , Managing Director Sage Painting
  • Blake and his team are brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!

    Jordi Twomey , Twomey Dispute Lawyers
  • We have been very pleased with our decision to engage Digital Spotlight to manage and and improve our SEO. Blake, John and the rest of their team are very responsive and know their stuff. After some bad experiences with other providers in this space, we're not going anywhere.

    Managing Director , Avlaw Aviation Consulting