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Business Owners Trust Us to Deliver Results.

Most Australian consumersabout 97% use the web to shop around and check out nearby stores. This statistic suggests a significant demand for businesses to be visible online and strategically feature content that will put them on top of Google’s search results.

If you’re among these businesses, you may want to turn to search engine optimisation (SEO) to meet this demand.

Despite this interest in online SEO services for your Australia-based business, you may not have the time and experience to manage your SEO marketing campaign effectively.

Perhaps other SEO agencies offered their services, but you didn’t get the results you wanted. It isn’t surprising if you feel like giving up.

If these scenarios feel all too familiar, worry no more. Digital Spotlight is here to help you every step of the way.

We offer SEO package solutions customised to your business needs and budget instead of selling off-the-shelf, mass-produced packages like other SEO digital companies.

We also analyse your key business objectives and offer clear solutions based on our audit to help you achieve your desired results before investing your money with us.

If you want to work with an SEO company that listens to what matters to you instead of pitching services you don’t need, look no further. We provide SEO services to help boost your Australia-based business’ rankings online and outperform your competition.

SEO Services Company in Australia

Whether you’re running an Australia-based eCommerce site or a local business in Sydney or Melbourne, you may have heard promises or guarantees from other SEO companies.

But if you’re still waiting on those promises, you may want to look elsewhere. Fortunately, we’re a digital marketing agency that can deliver the results you deserve.

What Does an SEO Agency Do?

An SEO agency can do so much for your enterprise. Your business goals can differ from others. Thus, we base the services we recommend on your business objectives when implementing SEO. And for the record, not all agencies will do this.

Are you trying to get high organic rankings in the search results? Do you want to boost traffic to your website as part of your marketing campaign?

We consider these questions when tailoring an SEO solution for you. So, instead of pitching online services you don’t need, we listen and even perform an audit so you’ll know how we plan to address your business needs.

Big Enough to Win, Small Enough to Care

More than 1,800 businesses that have worked with us have been winning their online marketing campaigns by reaching the first page of Google’s search results. Not only that. They’ve been earning millions in additional annual revenue from the increase in organic rankings.

Despite these big wins, the client will always come first. If we know that SEO isn’t the right solution, we’ll tell you. We’d rather be honest than try to make quick cash on something we know we can’t deliver.

Set Goals

Our SEO services let you set realistic objectives to help boost traffic, growth, and return on investment (ROI). We implement maths-based and target-focused solutions to help you reach your desired position on the search results page.

Partner With Experts

If you learn that Google handpicked us to be among the highest-level Premier Partners, you know you’re not dealing with another run-of-the-mill agency offering generic services. This recognition means you get to work with an agency that has received advanced and exclusive training from Google.

But that’s not all. You also gain access to new Google features before your competitors even get a running start. When they realise it, you’re already laps away in the online marketing race.

Grow With SEO

Our extensive SEO auditing lets us determine what you need and focus on the numbers to provide measurable outcomes. And when you can measure your growth, you can see the results SEO delivers for you more objectively.

Data-Driven SEO Management Services

Here’s one truth: SEO follows logical instructions using data and maths. You can gauge how much your SEO agency knows what it’s doing by how it understands the numbers related to your website’s performance.

So, we don’t just guess where the target is and hope to hit it. Instead, we calculate the trajectory using a maths-based approach and in-depth technical knowledge to hit the online marketing bullseye and give you significant opportunities for your business.

What Is SEO?

Simply put, SEO is about ranking your website in the organic (non-paid) search results and establishing your online presence.

But if you ask us, there is plenty of work involved to execute SEO successfully.

SEO isn’t just about flooding your pages with keywords or begging for links from other websites to boost traffic and organic rankings. It also involves decoding and uncovering changes in Google’s algorithms to benefit your digital marketing campaigns.

How Exactly Does SEO Work?

Whether you know it or not, Google changes its algorithms frequently. Some are subtle and secret but can affect how keywords or search terms match your web content and how your pages rank for such terms.

However, other changes are significant headliners that have historically wiped out websites and businesses.

Through SEO, we analyse and uncover these algorithmic changes. We then take this discovery and tailor the intent of your content to the keywords for which you want to rank your page.

We also study the performance of your target keywords to get an insight into what Google considers high-quality content and help you rank in the search results.

“Is SEO Right for My Business?”

If your goal is to get your site to rank on the search engine results page (SERP), consider SEO as a tool to help you achieve that goal.

Furthermore, when we execute SEO correctly, you can optimise your site and target customers to give them information better than your competitors. 

“How Do I Know Which Type of SEO Service I Need?”

Suppose you run a café. Wouldn’t you have a different target market and shop equipment than, say, a bubble tea store, even if you’re both selling beverages?

Similarly, the SEO services you need may differ even from competitors within your industry. Plus, if you’re a small business, you may not require as many target keywords—or have as deep a marketing budget—as a large corporation needs.

Because your business needs are unique, we encourage you to call us for a no-obligation consultation and audit. This way, we’ll let you know what SEO services are right for you.

Find the Service Your Business Needs

Think of selecting our digital marketing services as similar to buying a new desktop computer. Instead of choosing a packaged setup with a fixed price, you talk directly to a technician who’ll assemble a custom build according to your preferences.

We’ll also audit your site first to show you what you’ll get before you spend a dollar.

That said, our digital marketing setup comprises the following:

SEO Services

SEO has been one of our primary services since we started our business in 2008. The following services fall under this category:

Off-Page SEO Services

Do you want to improve your website’s domain authority and relevance for specific topics? If so, one way to achieve this is by building links correctly through our off-page or off-site SEO services.

This way, we’ll help increase Google’s trust in your website while also growing referral traffic from relevant sites. Our expert outreach team identifies and determines the suitable sites to link to.

On-Page SEO Services

Our on-page SEO services, which we also call on-site SEO, involve optimising your on-page elements, including content, headlines, images, header tags, and meta tags, to boost organic traffic.

These services also help improve your site’s search engine rankings and ensure your site is trustworthy and authoritative.

Header tags rank headings and subheadings by order of importance on a website. Meanwhile, meta tags are HTML (hypertext markup language) tags that offer information on a webpage’s content to users and search engines.

SEO Analysis Services

We perform SEO analytics to collect and analyse data from your marketing campaign. This way, we determine if there are any improvements in your site’s performance and user behaviour.

SEO Process

When we do SEO, the first step is to have our full-time researcher check the first few pages of the search engine results and analyse the topics and keywords relevant to you.

Our researcher then checks each website for patterns across keywords, topics, content, and other items favourable to Google. They then compare the campaign performance against our model predictions.

Afterwards, we test to isolate new changes and capitalise on them to optimise your marketing campaign.

PPC Advertising

If you have ads that you want to display on various digital platforms, you can do so through pay-per-click (PPC) or paid advertising. Through PPC, we bid on keywords and perform precise audience targeting to reach potential customers and achieve immediate results.

SEO Consultation

When you come to us for an SEO consultation, you won’t be talking to salespeople. Instead, you’ll converse with expert consultants who listen to your needs first.

Even better, our experts will provide a free technical audit, where applicable, that can potentially save thousands of dollars of your marketing budget.

Online Reputation Management

Online reputation management involves monitoring and influencing the internet’s perception of your business. Doing so can help neutralise negative sentiments and promote positive ones.

We provide this service through Google Reputation Management, which includes the following activities:

  • Collating key terms causing online reputation damage
  • Ranking negative web properties to identify which ones cause the most damage to your reputation
  • Identifying what key terms to fix based on reviews, traffic, and the keyword’s importance
  • Identifying high-authority web properties, such as citations and company reviews, that are favourable for optimisation

“How Can SEO Help My Business?”

Sure, you can do SEO because it’s popular or you want to brag about it. But if you’re a business owner, you know it’s more than that. SEO should be an investment that can help give you considerable returns.

With that in mind, keep reading to learn the different ways SEO can help grow your business.

Social Media Marketing

Social media marketing (SMM) uses well-known social media sites like Instagram and Facebook to engage with your target audience. SMM also uses organic posts and paid ads to help create brand awareness and drive traffic to your website or online content.

Local SEO

If you operate a brick-and-mortar store in, say, Melbourne or Perth, you want potential customers within those areas to find you. Through local SEO services, we can help your business rank high in Google’s local search results.

When doing local SEO, we look into the factors that can affect your local ranking. These elements include your Google Business Profile (formerly Google My Business) listing, customer reviews, and citations.

Content Marketing (Google EAT)

One of Google’s search quality guidelines is EAT, which stands for “expertise, authoritativeness, and trustworthiness”. In content marketing, you can use this concept to create helpful articles and educate your audience.

To help you achieve this goal, consider teaming up with maths experts who understand Google talk and know how to adapt it to fit your content marketing objectives.

Technical SEO

Sometimes, your site may have technical issues you don’t know of, and they’re preventing you from ranking higher. Through our technical SEO audit, we analyse your website to uncover these problems and potential penalties holding back your site from performing better. 

During our audit, we use the following third-party tools to help us determine which parts of your website need fixing:

  • Ahrefs
  • Semrush
  • Screaming Frog
  • Google Search Console
  • Google Analytics
  • Google PageSpeed Insights

Why Is Technical SEO Important?

Technical SEO can separate a highlyranking website from a poorly performing one. If search engines can’t access your pages, they won’t appear in the results regardless of your content’s relevance or value. Failing technical SEO can cause you to lose precious site traffic and potential revenue.

Fortunately, we conduct technical SEO audits to analyse the strengths and weaknesses of your website deeply and discover optimisation opportunities.

How Much Do SEO Services Cost?

We don’t put a price on our SEO services if we have not yet determined what you need. Before you work with us, we offer a free audit to identify what needs fixing. Only after that do we quote you.

What Do Our SEO Management Services Include?

Managing your SEO campaign involves not only one but multiple services that can help optimise your website. Let’s look into each of these processes in brief detail.

Website SEO Audit

When we perform an
SEO audit, we identify any possible technical issues on your site and offer recommendations on how to fix them. If you want to check whether our findings are consistent, you can verify them with our competitors.

Keyword Research

Before targeting keywords for your website, we need to know what
search terms are relevant to your business.

Suppose you have a website featuring your wedding photography services in Perth. If you’re interested in offering drone photography services, “drone photography Perth” is a potential search term to target.

Through keyword research, we choose keywords that can best attract relevant traffic to your website and achieve the results your business needs.

Content Creation and Implementation

Under our content strategy, we don’t just
offer blog content creation. We also provide new content considerations so we can continue working with you.

Our implementation also has content creation support for finding high-value opportunities from our keyword analysis process. We also create replacement or additional content based on the results of our comprehensive SEO analysis.

On-Page Optimisation

As mentioned
, improving your search engine rankings involves optimising on-page elements like hypertext markup language (HTML) tags, such as title and header tags.

But on-page optimisation also involves implementing a technical strategy that helps ensure that relevant, insightful content appears in front of your target audience.

Industry Research

Your business or website may experience industry-specific changes in
organic traffic based on industry- or season-specific trends. Through industry research, we can help you identify these changes.

For instance, your website may experience search volume downturns during specific periods. This can cause a temporary decrease in your site’s organic traffic.

Identifying potential reasons behind the decline can also help us give recommendations as necessary.

On-Site and Off-Site SEO

Earlier, we discussed our on- and off-site
SEO services. Thus, by optimising the elements under each approach, we can bring the benefits of both worlds—improved search engine rankings and increased trust in your site.

Monthly Reporting

Reports are one way to see your
SEO campaign’s progress and performance. Each month, we’ll send you an account summary report showing the details of the improvement of your website’s rankings.

We’ll also email you a monthly progress snapshot that shows how your most important keywords rank in the search results.

Competitive Analysis

By performing competitive analysis, we uncover the elements that make your competitors’ sites rank higher or lower than yours in the

If the Sydney Opera House is the only performing arts centre in Australia, expect everyone to go there to watch a play or two. Similarly, if you’re the only business in your industry, people will flock to you to buy your products, and you might argue that you won’t need SEO.

But competitors are everywhere. Search engine algorithms change, and buyers may not have heard about you. So, expect your rivals to use SEO to compete for the top spots in the search rankings. Competitive analysis helps determine where you stand among the rest.

Traffic Monitoring and Rankings

We uncover penalties and issues on your pages by performing internal monitoring and
an analysis of your site’s Google rankings.

Furthermore, once your page achieves first-page rankings, we’ll conduct a ranking defence plan to protect your first-page positions against competitors.

SEO Plan Refinement

Search engine algorithms can update anytime and affect your SEO plans. Such ever-changing demands and the customisations that go with your SEO service are some considerations when we do SEO.

As you continue working with us and increasing your digital marketing investment, accurate reporting on your site’s events becomes essential. Such reports let us determine what must be refined in your SEO plan.

On-Site SEO Ranking Factors

When we do on-site SEO, we look into various factors affecting your website’s search engine ranking. Keep reading to learn about these factors.

SEO Consultancy

Your digital marketing needs differ from other businesses, so you need SEO solutions tailored to your objectives. You can get one by booking a consultation with us. No sales pitches—that’s our guarantee.

We’ll work with you if we believe your site has the potential to increase in value significantly. That’s why, rather than pitching, we listen and tell you what’s realistic.

Link Profile Analysis

Your website’s link profile is the total collection of external backlinks pointing to your site. When doing link profile analysis, we consider page authority as one of the essential search engine ranking factors.

Google uses page authority to see whether your site has a natural link profile. Generally, your homepage is the most linked-to section on your site, giving that page a naturally higher authority than your other pages.

Internal Links

When your website has multiple pages, you need internal links that provide easy access from one page to another. Think of internal links as doors that allow you access to different rooms in your house.

Technical SEO Factors

While on- and off-page factors give your site its ranking potential, the technical SEO factors determine how much of that potential gets realised. Thus, even if you have strong on- and off-page factors, your site may not rank as high if your technical SEO factors aren’t strong enough.

Some factors we check for your site’s SEO and technical health are:

  • Correct implementation of redirects
  • Avoidance of duplicate content
  • Meta robots directives (tags that provide search engines with page content indexing instructions)
  • Canonical tags (tags specifying the main version among duplicate content)


Search engines typically index your website by seeking information from metadata fields, such as your page’s title, description, and keywords. Adding these metadata elements can help increase your content’s chances of getting located by the search engine in response to a search request.

Off-Site SEO Ranking Factors

For off-site SEO, which involves evaluating elements outside your website, we look into the following factors that can affect your position on the search engine results:

Google Business Profile, formerly Google My Business (GMB)

Optimising your Google Business Profile (GBP) or business listing can help enhance your company’s visibility, especially in local searches.

GBP optimisation involves providing complete business information, such as NAP (name, address, and phone number) details, photos, videos, and operating hours.


Sometimes, you want other websites to link their content to your pages. This is possible through backlinking, which can help improve site traffic and brand awareness.

Suppose you want to become an iconic brand. We can help achieve this goal for you by generating authoritative backlinks from reputable websites.

How Do Backlinks Impact SEO Ranking?

Backlinks use anchor texts to link one website to another website’s page. These links also impact your website ranking in two ways:

  • Front-end SEO: Based on how visitors see your page.
  • Back-end SEO: Based on how search engines like Google understand your page.

NAP Links (Citations)

Citations typically contain essential business details, such as NAP, website address, business email, service descriptions, and work hours. When building citations, we create and manage your business listing across online platforms and directories.

The primary purposes of citation building are as follows:

  • Improve local search rankings
  • Enhance online visibility
  • Establish local relevance
  • Ensure consistency across the internet
  • Boost website traffic

Social Media and SEO

Search engines aren’t the only channel where you can do your digital marketing campaigns. Through search engine marketing (SEM), you can use SEO and paid search ads to leverage the potential of search engines like Google.

You can also use social media marketing (SMM) through platforms like Instagram and Facebook. SEM and SMM can help you engage customers and broaden your brand’s reach in the online landscape.

Tech-Enabled SEO Process

Like a car manufacturer that uses advanced technology in the automotive manufacturing process, our SEO team follows a tech-enabled process to deliver the SEO results you want. We discuss this process in the following sections.

Our Process

We don’t just take one look at your website and immediately start targeting keywords, fixing on-page elements, and soliciting links. We follow a process to help keep things organised and manageable. Keep reading to learn about the steps in our SEO process.


Part of our research process is determining what keywords will work best for your content to rank your page in the search results. As mentioned, keyword research is vital to driving traffic to your website.

We also do competitor analysis, which, as we mentioned earlier, helps us determine what makes your SEO rivals rank in the SERPs.

We might ask, “Does Google trust your competitor more than you?” “Is your rival’s content more relevant than yours? Answering these questions can help us learn about your competition better.


Part of website optimisation is looking at patterns across topics, content, and other elements that Google currently favours. Our researcher monitors that data and observes how it runs against our predictions.

Our optimisation process is reliable because our dataset comes from over a decade of work for hundreds of clients. This dataset helps us uncover potential signals indicating Google’s algorithm changes.


This service involves creating SEO-optimised articles for your website. Instead of being a one-off task, content creation is an ongoing service wherein we maintain a target number of words monthly.

Tasks under content creation include content writing, content type analysis, and content brief creation. Copywriters also recommend title tags and meta descriptions as part of this service.


The number of keywords we target for your page typically depends on the SEO package. We offer an initial set of keywords during the first month, then increase the number of words from month two onwards. Here are the examples:

Package Initial number of keywords Keywords from month two onwards
SEO Entry 3 to 5 5 to 7
SEO Premium 6 to 8 10 to 14
SEO Corporate 9 to 12 15 to 20
SEO Corporate Plus 12 to 15 20 to 25
SEO Tailored Corporate To be determined (TBD) TBD
SEO Enterprise TBD TBD

Note that the figures above are for general and city-based keywords.

Earned Media and Links

Earned media is related to our Google Reputation Management service, wherein we provide recommendations in high-authority domains, such as Forbes and Huffington Post, to control and protect information associated with your business.

Third-party sites usually publish earned media. As a marketer, you can position yourself for opportunities with this media type.


After discovering new patterns in our data modelling predictions, we experiment and test repeatedly until we isolate the change.

If the change is significant, we will capitalise on this discovery and start optimising your website using this information.

How Long Does SEO Take to Work?

The time it takes to see the results of our SEO work on your site depends on numerous factors. For instance, a website with extensive foundational problems will likely take a long time to fix.

To demonstrate, we present below two scenarios featuring clients who experienced success with our services:

New Websites (Less Than 12 Months Old)

My Money Sorted, an Australia-based financial guidance provider, sought our SEO services and worked with us in November 2021.

In just three months, the website’s organic traffic sessions increased by 75%, and organic users increased by 76%. Additionally, the number of keywords that reached the top 100 of Google’s search results went from 4 to 30—an 87% improvement!

Established Websites (2+ Years Old)

One of our long-term clients, Sarms Australia, an online healthcare product supplier, started working with us in 2018.

In over three years, the company’s website achieved an impressive 3,000% increase in the number of leads and a 3,421% increase in organic traffic sessions.

Can You Guarantee Results?

Other SEO agencies will woo you with promises, only to fall short or leave you later when things don’t go your way. But we won’t promise you anything and don’t want to lie to make quick cash from you.

Instead, we’ll let our past successes speak for themselves. With over a thousand clients enjoying the results of our services, we have the proper credentials to deliver the results you want.

“Can You Optimise My Google Business Profile?”

Aside from helping you set up and register your GBP listing, we’ll help upload photos and optimise your profile for multiple first-page rankings.

Doing so helps improve your visibility on Google, even if you have physical branches with offline addresses.

“How Do Search Engines Rank My Site?”

Search engines rank your website using two types of authority:

  • Domain authority
  • Page authority

Think of domain authority as the likelihood of your website’s domain appearing in the SERPs.

Page authority, which we discussed earlier, is similar, except it focuses on individual pages, such as your homepage.

What Actually Makes a Website Rank on Google Page 1?

Google doesn’t just look at your website and decide on a whim to put it on page one of the search results. Your site must satisfy several considerations before the search engine giant decides that you qualify for that coveted first page

Let’s look at these considerations in the following sections.

Helpful Content

Google monitors your online content to determine whether you are a source of relevant and helpful information for your target customers.

If you only want to stuff keywords into your content without much thought and intent, forget about winning SEO campaigns. Google’s ever-evolving algorithm can detect unethical copywriting work and linkbait blog posts that can potentially penalise your site.

Relevant, Targeted Landing Pages

A well-designed landing page should attract and convince visitors to take action, such as purchasing your product or subscribing to a newsletter.

If you need a landing page, we can help build one that achieves your business needs. Call us for a consultation to get an idea of what landing page features will help you achieve your goals.

Sound Technical SEO

At its core, technical SEO is about improving your website to enable search engines to find and understand your content. When we perform an in-depth audit, expect us to conduct a meticulous analysis of all areas of your website through the following tasks:

  • Key issues enterprise audit
  • Sitemap detail
  • Visual hierarchy layout
  • Full technical SEO audit

High-Quality Backlinks

To bring relevant traffic to your site, other websites linking to your pages should be authoritative and relevant.

Guest posting, or writing ready-to-post articles on someone else’s website, is one way to gain these high-quality links and improve your site’s authority.

Drive Genuine Business Growth With an All-Star SEO Agency

We’re a digital marketing company with over 14 years of experience and 1,812 successful clients. By working with us, you can expect a well-executed SEO campaign that can lead to long-term profitability.

Multiply Your Organic Website Visitors

Our SEO services can help put your business at the front and centre of potential visitors in the organic search results. With proper execution, SEO can direct customer attention to your products and services, helping you dominate your industry.

One client, Avlaw Aviation Consulting, partnered with us to build an SEO strategy, hoping to reach greater heights in the digital marketing spectrum. Our solution fueled the company’s performance and boosted organic traffic by a whopping 200%!

Dominate Google Search Results

With a solid SEO campaign and the right keywords, your website can reach Google’s first-page rankings. But the benefits don’t stop there.

You also get a chance to earn more than you planned. Over the years, we’ve brought our clients over $130 million in extra revenue annually by boosting their organic rankings alone.

Partner With Genuine SEO Experts

By working with real SEO specialists like us, you gain access to an internal agency team that can give us exclusive training from Google. But that’s not all. You’ll also receive nonpublic data and access to cutting-edge products, giving you a headstart over your competitors.

How to Choose the Best SEO Management Company

Looking for an SEO company isn’t like playing a game of roulette and leaving your website’s SEO opportunities to chance. You have to carefully choose one that can deliver the results.

Our clients have been enjoying the results they’re getting from our digital marketing services, and we believe you should experience the same.

Aside from results, what other considerations should you have when searching for an SEO company? Let’s check them out.

They’re Transparent

To provide better transparency, we will send you customised monthly reports with the following details:

  • An overview containing technical specialist analysis and planned and completed tasks
  • Organic traffic performance
  • Organic traffic breakdown
  • Keyword visibility
  • Rankings

Aside from the monthly reports we send you, we also provide the following:

  • Link-building report: This report contains a list of links built during the month and throughout your SEO campaign.
  • Project management reporting: This action involves regular reporting and monthly meetings detailing your campaign progress.

They Have Over 100 Testimonials

Seeing an SEO agency with numerous positive testimonials from real clients makes you want to trust that company to deliver. 

Collaborate with an SEO company like us and discover the hundreds of happy clients who should give you confidence in working with us.

Here’s a testimonial from one client, Jordi Twomey of Twomey Dispute Lawyers:

[Digital Spotlight is] brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!”

Another client, Iris Lever of PropertyMe, says the following:

“We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing.”

Beyond receiving excellent testimonials, we are also sought after by billion-dollar organisations for advice on search patterns. Reputable outlets like Business Review Weekly, Anthill, and Financial Review have repeatedly sought our expertise.

They Have an Extensive Trophy Cabinet

Google is highly selective on who it wants to consider as a Google Premier Partner. That’s why earning this prestigious recognition means we have met the search engine giant’s high standards and the following achievements:

  • Has a Google-certified team
  • Invests a high amount of ad spending for our clients, ranging in the millions of dollars per month
  • Has a rapidly growing customer base
  • Demonstrates high client retention rates even without lock-in contracts

They Can Rank Their Own Website

Should you work with an SEO agency that claims to be able to get your site on the top ranks of the SERPs yet cannot bring itself to rank high in the search results?

You still can. But if you want to achieve SEO success, working with an SEO company that puts its money where its mouth is and ranks its website on Google’s first page is a good indicator that the company delivers results.

They Are Upfront About Goals and Timelines

Google says it may take at least four months before SEO campaigns take effect.

How long it takes to see the results of our SEO work depends on numerous factors, such as your business needs or whether your site has extensive foundational issues or is already implementing best SEO practices, giving you a good starting point. However, we can give you estimated frequencies for specific deliverables, such as the following:

  • Preliminary SEO technical audit: Once, during the start
  • Full SEO technical audit: Twice a year (at most)
  • Web quality audit: Once a year (only if necessary)
  • Content strategy refresh: Every three months

“Why Should I Outsource My SEO Instead of Doing It In-House?”

Sure, you can do SEO yourself instead of outsourcing the task. You might even take the word of so-called SEO “gurus” who claim you can reach Google’s top results independent of any SEO agency.

But the road to the top of Google’s organic ranking is wrought with complex and ever-changing algorithmic hurdles. It’s like playing a sport where the referee constantly changes the rules.

Keep reading to know whether in-house or outsourcing is best for you to win the SEO race.

In-House SEO vs. Outsourcing: “Which Is Right for My Business?”

If your business has the resources, dataset, and staff with the right skills, doing in-house SEO may be a sound solution. However, acquiring competitor data can be challenging because you can’t just walk to your rival’s front door and ask about their SEO data, right?

That’s why our SEO specialists dedicate enormous time to analysing Google’s algorithm to help boost your marketing campaign. As search specialists, it’s what we do, day in and day out.

“I’ve Tried SEO Before, but It Wasn’t Effective. How Can Your SEO Services Change My Mind?”

What makes us different is that our founders speak the same language Google speaks: maths. SEO operates on data and maths-based rules, so you can measure our expertise by how much we understand this language.

We improve your digital marketing campaigns using research-based and data-driven strategies. Whether you’re a small business planning to do eCommerce SEO or a brick-and-mortar store aiming to be a household name in Australia, our maths-based and ROI-driven services can help you achieve your goals.

Why Choose Us

Almost every SEO company will tell you that it will provide a reliable flow of leads and sales for your business. But what do we offer that makes us different? Consider choosing us for the following reasons:

Personalised Approach

Remember when we said we offer a free technical audit on your site? Even if you say your competitors sell similar products, your business goals differ from theirs. Therefore, we take a more personal approach and provide solutions tailored to your enterprise.

Ongoing Support

You can stop and leave anytime because we don’t have lock-in contracts. But as long as you work with us, we’ll continue supporting and managing your SEO campaign.

One such ongoing support is the continuous addition of new keywords. This ensures you’re ranked for those additional relevant keywords.

We Are a Local Agency

We have offices in Sydney and New Lambton in New South Wales (NSW). If you’re doing business in Australia, especially in these places, consider visiting our office. We’ll happily listen to your needs and offer a solution without the sales pitch.

Affordable Pricing

In addition to offering a free audit, we don’t charge you extra when your website’s SEO performance improves. In fact, having a better ranking helps lower your acquisition costs. In other words, the more valuable your website becomes, the cheaper it gets to manage.

What to Ask an SEO Agency

Ask any SEO agency what it can do for your business, and the answer will almost always be the same: deliver a high flow of leads and sales while lowering your acquisition cost.

Instead, what you must do to evaluate an SEO agency like us is to ask these seven questions:

  • Is the agency committed to understanding your business needs?
  • Does it offer quality advice and solutions to address your unique problems?
  • Does it have happy, satisfied clients working with it for 5 or 10 years or more?
  • Is it capable of delivering results confidently even without a lock-in contract?
  • Does it have certifications and exclusive access to its own Google team?
  • What is its unique advantage over other agencies?
  • Does it offer sought-after advice that even multi-billion dollar companies follow?

When Is the Best Time to Start SEO?

Your potential customers are likely seeking your products and services today, and your competitors won’t wait for you to take the lead in the search rankings. With these considerations, now should be the best time to start SEO.

And if you want an SEO agency that delivers results, look no further. Call us, and we’ll demonstrate what we can do for you before you even invest a dollar.

Did You Find Us Different? Let’s Talk

As maths experts, we use advanced statistical analysis, the same application Google and Facebook use, to evaluate your SEO potential.

While other agencies approach SEO like guessing your location on a paper map, we ensure we use our best arsenal for your SEO campaign, like using a global positioning system (GPS) to track your destination more accurately.

To learn more about SEO services online or boost your website’s rank in the search pages, book a pitch-free consultation with our experts by emailing us at [email protected] or calling 1300 891 181.


Client-retention rate


Average client ROAS


Number of client campaigns we’ve worked on


What is domain authority?

Domain authority is a search engine scoring system predicting how likely your website will rank in the SERPs. It is one of the elements we look into when determining your website’s authority or popularity.

Do I really need SEO?

If you want your website to rank high in the organic search engine results and increase its long-term traffic, consider SEO a potential solution to help you achieve these goals.

Besides, when your competitors use SEO to rank high in the search results, that should give you an idea that you may also need it to compete effectively.

Can I do my own SEO?

You can do SEO by yourself if you believe you have the knowledge, time, and experience to succeed in this endeavour. If not, consider partnering with a digital marketing agency like ours to help you achieve your SEO needs.

Can you help businesses recover from Google’s penalties?

Part of our consultation is performing penalty assessments to check if your website needs fixing or improving. Some issues we may encounter include duplicate title tags, thin text content, and duplicate content.

After uncovering these issues, we provide recommendations to fix your website and get it up and running again.

Does SEO work for all major search engines?

We mainly do SEO on Google’s search engine. Although we also offer digital marketing services on other search engines like Microsoft’s Bing, we mainly do advertising on this platform.

What makes on-page and off-page SEO different?

On-page SEO is about optimising your website’s on-page elements, such as title tags, header tags, and content, to help increase organic traffic.

Meanwhile, off-page SEO involves building links to improve your website’s domain authority and topical relevance. Off-page SEO also helps your site obtain referral traffic from relevant sites.

Do you focus on big or small companies?

We can work with businesses of any size, provided SEO is the right solution. But if we believe SEO won’t help, we’ll let you know rather than waste your marketing dollars on an incompatible solution.

What’s the difference between SEO and PPC?

Pay-per-click (PPC) platforms like Google Ads display paid ads above the organic (non-paid) results on the search pages.

On the other hand, SEO helps organically boost your website’s traffic and maintain your non-paid ranking on the SERPs.

Will adopting SEO help boost my sales?

SEO doesn’t only boost your online presence through long-term organic search visibility. Using our proven-and-tested marketing approach, we also use SEO to help generate leads, conversion rates, and sales.

Will I need to create new web pages?

The need to create new pages for your website depends on the results of your consultation and, where applicable, our technical audit.

This audit is free. You don’t need to pay anything before we know what you need, including whether creating new pages is necessary.

Do you provide one-off SEO?

SEO work takes time before you see the results. So, we have zero interest in one-off, short-term client relationships.

We only work with clients who want successful long-term relationships because we take time to evaluate whether our solutions can deliver results for you.

How many keywords can you implement during on-site work? How do you choose the correct phrases?

The target keywords we choose depend on the SEO package you purchase and can increase over time.

For example, our SEO Entry package starts with three to five keywords, which can increase to five to seven from the second month onwards.

When choosing the keywords and phrases to target, we consider the following factors:

  • Quality, or the searcher’s likelihood to buy
  • Quantity, or the number of searchers
  • Competition, or how quickly your page ranks

Why are keywords important?

Keywords help you understand what search engine users are looking for so you can provide content that meets their needs. You know you have great SEO content when its intent is relevant to the keywords for which you want your site to rank.

What is your link-building process?

Our link-building process involves having our expert outreach team identify which websites are relevant enough to link your pages to. Implementing our link-building solution should help establish your domain authority and grow referral traffic from these sites.

Will I have access to rank-tracking tools?

Because Google’s algorithm constantly evolves, working with SEO consultants with access to advanced analytics tools can help you track your site’s ranking and evaluate your data. Examples of such tools are as follows:

  • Semrush
  • Ahrefs
  • Google Analytics
  • Google PageSpeed Insights

Do you outsource any of your processes overseas?

Outsourcing our work to just anyone conveys a lack of skills. It inspires little to no accountability on the third-party contractor’s part. Instead, we have a global team comprising highly skilled pros who work full-time and meet our standards.

Do you work with businesses outside Australia?

Aside from working with Australian businesses, we also handle clients from other countries, such as the United States, New Zealand, Canada and Papua New Guinea.

Are your content writers in Australia?

While we have our staff in our physical offices in Australia, we also have content writers who are part of our global team and located outside the country.

Will I get a dedicated account manager?

When you work with us, we’ll assign you a dedicated account manager. They’ll use various analysis tools and check your business website and social media accounts to gather data and familiarise themselves with your business.

Can you give me some free SEO tips?

One tip to help you succeed in SEO is to work with an agency that speaks the same language that search engines like Google speak— maths.

SEO is a world of jargon and logic. Unless you’ve immersed yourself in digital marketing and SEO for a long time, you may find it challenging to understand and interpret Google’s algorithms.  

Fortunately, you don’t have to look further. As mathematicians and problem solvers, our expertise on maths-related concerns can help you reach the top of Google’s search rankings.

Can you perform an SEO audit on my website?

We can perform an SEO audit to identify specific issues hindering your site’s performance and recommend how to fix these issues. If you’re still on the fence about the results, you can ask other SEO agencies to confirm these findings.

Will I have to make changes to my website?

Depending on the audit results, we’ll recommend changes to help fix the issues preventing your website from getting that much-needed traffic and higher SERP ranking.

Which is better for my business – push or pull marketing?

Push marketing is when you “push” your product directly to your customers, such as through direct mail or display ads.

If you want to generate leads fast, consider using push marketing for your digital marketing strategy. One thing to watch out for is how quickly your leads may run out if you can’t sustain them.

On the other hand, pull marketing “pulls” customers in and gets them to come to you.

This marketing type is recommended if you want to generate ongoing leads and build long-term relationships with your customers. SEO and content marketing are examples of this strategy.

How do I know if my SEO strategy is working?

You know your SEO strategy is helping your business when you experience the following benefits:

  • The organic halo: Users will see you as the top brand when you become the top answer to a search query.
  • A website that ranks: Successful SEO helps boost your site’s rank in the SERPs, even if your site belongs to a highly competitive niche.
  • Locked-out competition: Being on the top organic search results can cause your customers not to see your competitors and choose you instead.

Will you share the reports with me?

Upon working with us, we’ll share our monthly account summary reports and progress snapshot emails showing your website’s ranking performance.

Do you implement any black hat tactics?

We discourage black hat tactics, as Google can penalise you for using such practices. Agencies using these techniques may promise you the top rank but will likely abandon you once Google removes you from the search results.

What kind of SEO guarantees can you offer?

We can’t guarantee that your website will reach the top spot in the search engine rankings. However, you can check our credentials and case studies and see how we can make your SEO campaign a success.

Do you only optimise Australian sites? Or can you work across multiple countries?

Our market isn’t only limited to Australian clients. We also work with U.S.-based businesses whose websites we have helped optimise.

What link-building techniques do you implement to help with rankings?

One technique we use to help improve your website’s ranking is to build links not just from any other site but from authoritative and relevant sources. This way, we can help boost your site’s traffic and increase Google’s trust in you.

Do you have website auditing services?

Depending on your needs, we provide different web auditing services, such as the following:

  • Preliminary SEO technical audit
  • Technical site audit
  • Full SEO technical audit
  • Web quality audit
  • Content audit

Can SEO increase my sales or leads?

Aside from helping you earn a spot on the organic SERPs, SEO can also help generate leads and sales that can potentially grow your business.

Do you have in-house content writers to optimise our pages?

We have in-house writers who play a vital part in content creation. This service lets us create new content or replace existing ones depending on your SEO needs.

Our team also consists of accomplished and exceptional individuals, such as copywriters and web development experts, who thrive in the digital marketing industry.

Is it worth paying for corporate SEO services?

If you want to see whether SEO is worth your investment, you can start with an entry-level package and upgrade as your campaign improves.

You can opt for the SEO Entry package if you want to target three general and city-based keywords initially. This package allows you to increase to five keywords from the second month onwards.

Suppose you’re getting your desired results but want to add more keywords. You can upgrade your SEO package to Premium, Corporate Plus, Tailored Corporate, or Enterprise later.

Let’s Get In Touch

Feel free to get in touch with us or if you like, you will always be welcome at our office, we love visits! test

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bg Find us


Suite 2, Level 18, 45 Clarence St.
Sydney NSW 2000, Australia


Suite 1, 24 Alma Rd,
New Lambton NSW 2305, Australia


1300 891 181

Contact Us


Suite 2, Level 18, 45 Clarence St.
Sydney NSW 2000, Australia

Suite 1, 24 Alma Rd,
New Lambton NSW 2305, Australia

1300 891 181| 0435 938 820|

  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
    It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

    Iris Lever , CMO at PropertyMe
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