On-Site SEO Ranking Factors

When we do on-site SEO, we look into various factors affecting your website’s search engine ranking. Keep reading to learn about these factors.

SEO Consultancy

Your digital marketing needs differ from other businesses, so you need SEO solutions tailored to your objectives. You can get one by booking a consultation with us. No sales pitches—that’s our guarantee.

We’ll work with you if we believe your site has the potential to increase in value significantly. That’s why, rather than pitching, we listen and tell you what’s realistic.

Link Profile Analysis

Your website’s link profile is the total collection of external backlinks pointing to your site. When doing link profile analysis, we consider page authority as one of the essential search engine ranking factors.

Google uses page authority to see whether your site has a natural link profile. Generally, your homepage is the most linked-to section on your site, giving that page a naturally higher authority than your other pages.

Internal Links

When your website has multiple pages, you need internal links that provide easy access from one page to another. Think of internal links as doors that allow you access to different rooms in your house.

Technical SEO Factors

While on- and off-page factors give your site its ranking potential, the technical SEO factors determine how much of that potential gets realised. Thus, even if you have strong on- and off-page factors, your site may not rank as high if your technical SEO factors aren’t strong enough.

Some factors we check for your site’s SEO and technical health are:

• Correct implementation of redirects
• Avoidance of duplicate content
• Meta robots directives (tags that provide search engines with page content indexing instructions)
• Canonical tags (tags specifying the main version among duplicate content)

Metadata

Search engines typically index your website by seeking information from metadata fields, such as your page’s title, description, and keywords. Adding these metadata elements can help increase your content’s chances of getting located by the search engine in response to a search request.

Off-Site SEO Ranking Factors

For off-site SEO, which involves evaluating elements outside your website, we look into the following factors that can affect your position on the search engine results:

Google Business Profile, formerly Google My Business (GMB)

Optimising your Google Business Profile (GBP) or business listing can help enhance your company’s visibility, especially in local searches.

GBP optimisation involves providing complete business information, such as NAP (name, address, and phone number) details, photos, videos, and operating hours.

Backlinks

Sometimes, you want other websites to link their content to your pages. This is possible through backlinking, which can help improve site traffic and brand awareness.

Suppose you want to become an iconic brand. We can help achieve this goal for you by generating authoritative backlinks from reputable websites.

How Do Backlinks Impact SEO Ranking?

Backlinks use anchor texts to link one website to another website’s page. These links also impact your website ranking in two ways:

• Front-end SEO: Based on how visitors see your page.
• Back-end SEO: Based on how search engines like Google understand your page.

NAP Links (Citations)

Citations typically contain essential business details, such as NAP, website address, business email, service descriptions, and work hours. When building citations, we create and manage your business listing across online platforms and directories.

The primary purposes of citation building are as follows:

• Improve local search rankings
• Enhance online visibility
• Establish local relevance
• Ensure consistency across the internet
• Boost website traffic

Social Media and SEO

Search engines aren’t the only channel where you can do your digital marketing campaigns. Through search engine marketing (SEM), you can use SEO and paid search ads to leverage the potential of search engines like Google.

You can also use social media marketing (SMM) through platforms like Instagram and Facebook. SEM and SMM can help you engage customers and broaden your brand’s reach in the online landscape.

Tech-Enabled SEO Process

Like a car manufacturer that uses advanced technology in the automotive manufacturing process, our SEO team follows a tech-enabled process to deliver the SEO results you want. We discuss this process in the following sections.

Our Process

We don’t just take one look at your website and immediately start targeting keywords, fixing on-page elements, and soliciting links. We follow a process to help keep things organised and manageable. Keep reading to learn about the steps in our SEO process.

Research

Part of our research process is determining what keywords will work best for your content to rank your page in the search results. As mentioned, keyword research is vital to driving traffic to your website.

We also do competitor analysis, which, as we mentioned earlier, helps us determine what makes your SEO rivals rank in the SERPs.

We might ask, “Does Google trust your competitor more than you?” “Is your rival’s content more relevant than yours?” Answering these questions can help us learn about your competition better.

Optimise

Part of website optimisation is looking at patterns across topics, content, and other elements that Google currently favours. Our researcher monitors that data and observes how it runs against our predictions.

Our optimisation process is reliable because our dataset comes from over a decade of work for hundreds of clients. This dataset helps us uncover potential signals indicating Google’s algorithm changes.

Content

This service involves creating SEO-optimised articles for your website. Instead of being a one-off task, content creation is an ongoing service wherein we maintain a target number of words monthly.

Tasks under content creation include content writing, content type analysis, and content brief creation. Copywriters also recommend title tags and meta descriptions as part of this service.

Keywords

The number of keywords we target for your page typically depends on the SEO package. We offer an initial set of keywords during the first month, then increase the number of words from month two onwards. Here are the examples:

Note that the figures above are for general and city-based keywords.

Earned Media and Links

Earned media is related to our Google Reputation Management service, wherein we provide recommendations in high-authority domains, such as Forbes and Huffington Post, to control and protect information associated with your business.

Third-party sites usually publish earned media. As a marketer, you can position yourself for opportunities with this media type.

Testing

After discovering new patterns in our data modelling predictions, we experiment and test repeatedly until we isolate the change.

If the change is significant, we will capitalise on this discovery and start optimising your website using this information.

How Long Does SEO Take to Work?

The time it takes to see the results of our SEO work on your site depends on numerous factors. For instance, a website with extensive foundational problems will likely take a long time to fix.

To demonstrate, we present below two scenarios featuring clients who experienced success with our services:

New Websites (Less Than 12 Months Old)

My Money Sorted, an Australia-based financial guidance provider, sought our SEO services and worked with us in November 2021.

In just three months, the website’s organic traffic sessions increased by 75%, and organic users increased by 76%. Additionally, the number of keywords that reached the top 100 of Google’s search results went from 4 to 30—an 87% improvement!

Established Websites (2+ Years Old)

One of our long-term clients, Sarms Australia, an online healthcare product supplier, started working with us in 2018.

In over three years, the company’s website achieved an impressive 3,000% increase in the number of leads and a 3,421% increase in organic traffic sessions.

Can You Guarantee Results?

Other SEO agencies will woo you with promises, only to fall short or leave you later when things don’t go your way. But we won’t promise you anything and don’t want to lie to make quick cash from you.

Instead, we’ll let our past successes speak for themselves. With over a thousand clients enjoying the results of our services, we have the proper credentials to deliver the results you want.

“Can You Optimise My Google Business Profile?”

Aside from helping you set up and register your GBP listing, we’ll help upload photos and optimise your profile for multiple first-page rankings.

Doing so helps improve your visibility on Google, even if you have physical branches with offline addresses.

“How Do Search Engines Rank My Site?”

Search engines rank your website using two types of authority:

• Domain authority
• Page authority

Think of domain authority as the likelihood of your website’s domain appearing in the SERPs.

Page authority, which we discussed earlier, is similar, except it focuses on individual pages, such as your homepage.

What Actually Makes a Website Rank on Google Page 1?

Google doesn’t just look at your website and decide on a whim to put it on page one of the search results. Your site must satisfy several considerations before the search engine giant decides that you qualify for that coveted first page. 

Let’s look at these considerations in the following sections.

Helpful Content

Google monitors your online content to determine whether you are a source of relevant and helpful information for your target customers.

If you only want to stuff keywords into your content without much thought and intent, forget about winning SEO campaigns. Google’s ever-evolving algorithm can detect unethical copywriting work and linkbait blog posts that can potentially penalise your site.

Relevant, Targeted Landing Pages

A well-designed landing page should attract and convince visitors to take action, such as purchasing your product or subscribing to a newsletter.

If you need a landing page, we can help build one that achieves your business needs. Call us for a consultation to get an idea of what landing page features will help you achieve your goals.

Sound Technical SEO

At its core, technical SEO is about improving your website to enable search engines to find and understand your content. When we perform an in-depth audit, expect us to conduct a meticulous analysis of all areas of your website through the following tasks:

• Key issues enterprise audit
• Sitemap detail
• Visual hierarchy layout
• Full technical SEO audit

High-Quality Backlinks

To bring relevant traffic to your site, other websites linking to your pages should be authoritative and relevant.

Guest posting, or writing ready-to-post articles on someone else’s website, is one way to gain these high-quality links and improve your site’s authority.

Drive Genuine Business Growth With an All-Star SEO Agency

We’re a digital marketing company with over 14 years of experience and 1,812 successful clients. By working with us, you can expect a well-executed SEO campaign that can lead to long-term profitability.

Multiply Your Organic Website Visitors

Our SEO services can help put your business at the front and centre of potential visitors in the organic search results. With proper execution, SEO can direct customer attention to your products and services, helping you dominate your industry.

One client, Avlaw Aviation Consulting, partnered with us to build an SEO strategy, hoping to reach greater heights in the digital marketing spectrum. Our solution fueled the company’s performance and boosted organic traffic by a whopping 200%!

Dominate Google Search Results

With a solid SEO campaign and the right keywords, your website can reach Google’s first-page rankings. But the benefits don’t stop there.

You also get a chance to earn more than you planned. Over the years, we’ve brought our clients over $130 million in extra revenue annually by boosting their organic rankings alone.

Partner With Genuine SEO Experts

By working with real SEO specialists like us, you gain access to an internal agency team that can give us exclusive training from Google. But that’s not all. You’ll also receive nonpublic data and access to cutting-edge products, giving you a headstart over your competitors.

How to Choose the Best SEO Management Company

Looking for an SEO company isn’t like playing a game of roulette and leaving your website’s SEO opportunities to chance. You have to carefully choose one that can deliver the results.

Our clients have been enjoying the results they’re getting from our digital marketing services, and we believe you should experience the same.

Aside from results, what other considerations should you have when searching for an SEO company? Let’s check them out.

They’re Transparent

To provide better transparency, we will send you customised monthly reports with the following details:

• An overview containing technical specialist analysis and planned and completed tasks
• Organic traffic performance
• Organic traffic breakdown
• Keyword visibility
• Rankings

Aside from the monthly reports we send you, we also provide the following:

• Link-building report: This report contains a list of links built during the month and throughout your SEO campaign.
• Project management reporting: This action involves regular reporting and monthly meetings detailing your campaign progress.

They Have Over 100 Testimonials

Seeing an SEO agency with numerous positive testimonials from real clients makes you want to trust that company to deliver. 

Collaborate with an SEO company like us and discover the hundreds of happy clients who should give you confidence in working with us.

Here’s a testimonial from one client, Jordi Twomey of Twomey Dispute Lawyers:

“[Digital Spotlight is] brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!”

Another client, Iris Lever of PropertyMe, says the following:

“We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing.”

Beyond receiving excellent testimonials, we are also sought after by billion-dollar organisations for advice on search patterns. Reputable outlets like Business Review Weekly, Anthill, and Financial Review have repeatedly sought our expertise.

They Have an Extensive Trophy Cabinet

Google is highly selective on who it wants to consider as a Google Premier Partner. That’s why earning this prestigious recognition means we have met the search engine giant’s high standards and the following achievements:

• Has a Google-certified team
• Invests a high amount of ad spending for our clients, ranging in the millions of dollars per month
• Has a rapidly growing customer base
• Demonstrates high client retention rates even without lock-in contracts

They Can Rank Their Own Website

Should you work with an SEO agency that claims to be able to get your site on the top ranks of the SERPs yet cannot bring itself to rank high in the search results?

You still can. But if you want to achieve SEO success, working with an SEO company that puts its money where its mouth is and ranks its website on Google’s first page is a good indicator that the company delivers results.

They Are Upfront About Goals and Timelines

Google says it may take at least four months before SEO campaigns take effect.

How long it takes to see the results of our SEO work depends on numerous factors, such as your business needs or whether your site has extensive foundational issues or is already implementing best SEO practices, giving you a good starting point. However, we can give you estimated frequencies for specific deliverables, such as the following:

• Preliminary SEO technical audit: Once, during the start
• Full SEO technical audit: Twice a year (at most)
• Web quality audit: Once a year (only if necessary)
• Content strategy refresh: Every three months

“Why Should I Outsource My SEO Instead of Doing It In-House?”

Sure, you can do SEO yourself instead of outsourcing the task. You might even take the word of so-called SEO “gurus” who claim you can reach Google’s top results independent of any SEO agency.

But the road to the top of Google’s organic ranking is wrought with complex and ever-changing algorithmic hurdles. It’s like playing a sport where the referee constantly changes the rules.

Keep reading to know whether in-house or outsourcing is best for you to win the SEO race.

In-House SEO vs. Outsourcing: “Which Is Right for My Business?”

If your business has the resources, dataset, and staff with the right skills, doing in-house SEO may be a sound solution. However, acquiring competitor data can be challenging because you can’t just walk to your rival’s front door and ask about their SEO data, right?

That’s why our SEO specialists dedicate enormous time to analysing Google’s algorithm to help boost your marketing campaign. As search specialists, it’s what we do, day in and day out.

“I’ve Tried SEO Before, but It Wasn’t Effective. How Can Your SEO Services Change My Mind?”

What makes us different is that our founders speak the same language Google speaks: maths. SEO operates on data and maths-based rules, so you can measure our expertise by how much we understand this language.

We improve your digital marketing campaigns using research-based and data-driven strategies. Whether you’re a small business planning to do eCommerce SEO or a brick-and-mortar store aiming to be a household name in Australia, our maths-based and ROI-driven services can help you achieve your goals.

Why Choose Us

Almost every SEO company will tell you that it will provide a reliable flow of leads and sales for your business. But what do we offer that makes us different? Consider choosing us for the following reasons:

Personalised Approach

Remember when we said we offer a free technical audit on your site? Even if you say your competitors sell similar products, your business goals differ from theirs. Therefore, we take a more personal approach and provide solutions tailored to your enterprise.

Ongoing Support

You can stop and leave anytime because we don’t have lock-in contracts. But as long as you work with us, we’ll continue supporting and managing your SEO campaign.

One such ongoing support is the continuous addition of new keywords. This ensures you’re ranked for those additional relevant keywords.

We Are a Local Agency

We have offices in Sydney and New Lambton in New South Wales (NSW). If you’re doing business in Australia, especially in these places, consider visiting our office. We’ll happily listen to your needs and offer a solution without the sales pitch.

Affordable Pricing

In addition to offering a free audit, we don’t charge you extra when your website’s SEO performance improves. In fact, having a better ranking helps lower your acquisition costs. In other words, the more valuable your website becomes, the cheaper it gets to manage.

What to Ask an SEO Agency

Ask any SEO agency what it can do for your business, and the answer will almost always be the same: deliver a high flow of leads and sales while lowering your acquisition cost.

Instead, what you must do to evaluate an SEO agency like us is to ask these seven questions:

• Is the agency committed to understanding your business needs?
• Does it offer quality advice and solutions to address your unique problems?
• Does it have happy, satisfied clients working with it for 5 or 10 years or more?
• Is it capable of delivering results confidently even without a lock-in contract?
• Does it have certifications and exclusive access to its own Google team?
• What is its unique advantage over other agencies?
• Does it offer sought-after advice that even multi-billion dollar companies follow?

When Is the Best Time to Start SEO?

Your potential customers are likely seeking your products and services today, and your competitors won’t wait for you to take the lead in the search rankings. With these considerations, now should be the best time to start SEO.

And if you want an SEO agency that delivers results, look no further. Call us, and we’ll demonstrate what we can do for you before you even invest a dollar.

Did You Find Us Different? Let’s Talk

As maths experts, we use advanced statistical analysis, the same application Google and Facebook use, to evaluate your SEO potential.

While other agencies approach SEO like guessing your location on a paper map, we ensure we use our best arsenal for your SEO campaign, like using a global positioning system (GPS) to track your destination more accurately.

To learn more about SEO services online or boost your website’s rank in the search pages, book a pitch-free consultation with our experts by emailing us at [email protected] or calling 1300 891 181.