Why Choose an SEO Expert for Organic SEO?
The fight for Google’s top organic (non-paid) ranking requires overcoming complex algorithmic hurdles. You must continuously track and test to stay ahead of the competition. Those things can be challenging if you do SEO yourself.
As SEO experts, we spend plenty of time figuring out how Google’s algorithm works so we can enhance our clients’ campaigns. Doing so is our everyday job as search specialists.
How Does SEO Help a Business in Australia?
Well-thought-out SEO practices can help your website reach the top of Google’s organic search results.
This way, potential customers searching for your products and services online will likely perceive your brand as highly credible because of the “halo” effect.
The SEO Experts
We aren’t gurus and don’t want to be. Even Anish, who heads all our research and development, isn’t interested in this “guru” title.
Instead, he and our team of experts keep the results of their work only for our clients’ eyes. When you work with us, our findings are only between you and us.
Very few people in the world approach SEO using statistics, modelling, and segmentation to win the SEO game— and Anish is one of them. Using his advanced maths expertise, Anish has successfully invested millions for clients, even those from the toughest SEO niches.
Website Optimisation Specialist
At the forefront of our SEO specialists is our dedicated full-time researcher who studies the search engine results’ first few pages for relevant topics and keyword sets. Our researcher then does this process for every client while tracking the results.
They check each website and find patterns across keywords, topics, content, and site authority. When they discover a new pattern, we test it on our internal sites. Once we start seeing significant changes, we begin optimising our campaigns, capitalising on this change.
What Does an SEO Agency Do?
As a Google Premier Partner SEO agency, we can deliver significant results for your business by implementing SEO services to achieve your digital marketing needs.
But we don’t just push whatever service we want on you to make quick cash.
Instead, we’ll audit and analyse your website and implement various strategies based on our findings to help grow and sustain your business. These strategies can include link building, technical SEO, content marketing, and on- and off-page SEO.
Google-Certified Search Marketing Experts
If working with a marketing agency providing SEO services helps you dominate the search results, what more if you work with one of the world’s highest tiers of Google Premier Partners? Fortunately, you’ve found us.
Why choose a Premier Partner like Digital Spotlight? Because this recognition means Google sees us as highly trustworthy and deserving of a direct line to the search engine giant’s support teams. And if Google trusts us, we see no reason for you not to do the same.
What Does an Australian SEO Consultant Do?
Suppose you’re an established business owner in Australia looking for a skilled SEO consultant who can help grow your business. Consider choosing one who’s well-versed in keyword research, SEO audit procedures, link-building, Google Analytics, and content optimisation.
And if you’re targeting mobile users, you should also consider an SEO expert who understands the importance of mobile search and knows the best SEO practices for mobile devices.
Why Work With a Specialist SEO Consultant or SEO Expert?
Running your company alone is a huge responsibility as a business owner, and you may not have the time, skill, or both to do SEO yourself. That’s where the expertise of an SEO consultant comes in.
As SEO experts, we commit to offering you the following:
- We use maths-based solutions to avoid guesswork so that your much-needed growth, traffic, and return on investment (ROI) objectives are backed with real numbers.
- Instead of dealing with pushy salespeople who sell you services you don’t need, you collaborate with data-driven specialists who listen and offer solutions that fit your business goals.
- We can widen your online presence using long-term organic search visibility by helping you generate inquiries, leads, sales, and conversion rates through our tried-and-tested marketing approach.
Drive Genuine Business Growth With an All-Star SEO Agency
Digital Spotlight delivers the SEO results you want for your business.
Just ask our all-star team, known for its maths and analytical skills, to help you boost organic traffic, outrank your competition, and achieve long-lasting skyrocketing sales.
So, how can we help grow your business through SEO? Read on to find out.
Multiply Your Organic Website Visitors
Your business can gain more exposure to relevant search engine results. Watch your business overtake the competition and form thriving new revenue streams from masterfully constructed SEO campaigns tailored to your marketing objectives.
Dominate Google Search Results
Stay ahead of the curve, and let us implement innovative and cutting-edge digital marketing strategies for your web pages to help you reach the top of Google’s search results.
Partner With Genuine SEO Experts
Our work has earned the trust of several organisations. For instance, the Financial Review, Anthill, and BRW (formerly Business Review Weekly) have consulted us multiple times for our expertise.
We also work with startups to develop search ideas and advise in-house teams of multi-billion dollar companies regarding search patterns.
What Is SEO?
Other digital marketing agencies can overwhelm you with confusing jargon to make you think they know SEO better. We won’t do that here.
What we will tell you is that SEO is an excellent way to help propel your website’s ranking to the top of the organic search engine results.
It may sound easy, but SEO requires more work than what other online marketing companies want you to think. There’s more to SEO than just dumping keywords onto your page and soliciting links from other websites so your page ranks higher in organic searches.
Instead, we carefully examine the algorithms and find critical changes Google’s engineers have implemented. This way, we can leverage that discovery to help improve your marketing campaigns.
Do You Really Need SEO?
Whether you run a small business or a large corporation, the slightest shifts in your SEO campaigns can cause significant changes in your site’s search engine performance.
These changes can determine whether your website will remain unseen by customers searching for your products and services or highly visible to your target market. Hence, SEO is essential.
Be Discovered by More People Who Are Ready to Buy
Implementing SEO for your website and content can help boost your site’s traffic. Doing so helps increase the chances of your audience finding your message and engaging with your brand.
Attain Measurable, Long–Lasting Results
Working with an SEO expert who understands and utilises Google’s algorithms can help you earn long-lasting leads and increase your revenue and conversion rates.
Is SEO the Best Option for Your Business?
While SEO doesn’t fix all of your website’s issues, this service can benefit your business based on your objectives and needs.
Achieving high organic search engine rankings keeps many of our clients’ businesses going. For others, doing so creates a source for additional leads and website traffic.
We understand that these needs vary among businesses. That’s why, rather than doing guesswork and pitching unnecessary SEO services, we listen and offer solutions based on what you truly need.
We can even provide a free point-by-point audit if you want to analyse and solve the problem yourself.
“In-House SEO vs. Outsourcing: Which Is Right for My Business?”
Let’s say your business has the resources to hire an in-house SEO professional. Some so-called SEO “gurus” may even recommend that you do so to reach Google’s top search results.
But outsourcing your SEO can open opportunities you probably don’t know exist and allow you access to information the average person can’t just get. So, which is the right solution for you?
Why Should You Outsource Your SEO Instead of Doing It In-House?
Reaching Google’s highest organic ranking involves continuously testing strategies and tracking performance to stay ahead of the competition and overcome the search engine giant’s algorithmic challenges.
However, your business may lack the resources to accomplish those things or access data outside your organisation. And if managing your schedule is already tough, SEO may take up more time than you’ve imagined— time you could’ve spent managing your enterprise.
In contrast, our SEO specialists spend an immense amount of resources analysing how to use Google’s algorithm to improve our clients’ online marketing campaigns. By outsourcing your SEO, you can leave that part to us so you can focus on your business.
What Are the 2 Types of SEO?
When we optimise your website for the search engine, we’re concerned with on-page and off-page SEO services.
We use on-page SEO to thoroughly analyse your website to uncover issues and other technical factors that can limit or prevent your site from ranking better.
Meanwhile, off-page SEO involves building up your website’s reputation and spreading the word about your brand throughout the internet.
What Type of SEO Do You Need?
When determining what SEO type you need, you should consider numerous factors, such as the niche your business belongs to, your competitors, your SEO budget, and the content you have on your website.
Depending on these factors, we can customise an SEO package that fits your digital marketing goals.
How Can SEO Services Vary?
Our SEO services can vary based on your needs and budget. For instance, based on the number of general or city-based keywords, you can choose from any of the following:
- SEO Entry: 3 to 5 keywords
- SEO Premium: 6 to 10 keywords
- SEO Corporate: 9 to 15 keywords
- SEO Corporate Plus: 12 to 20 keywords
- SEO Tailored Corporate: Customised
- SEO Enterprise: Customised
SEO in Australia
Our agency is a data– and results-driven SEO company servicing various local markets in Australia, such as Sydney and Newcastle.
Are you a small business wanting to expand in the Australian market or a local startup aiming to establish your brand? Call us, and we’ll let you know how our maths- and data-driven SEO strategies can help deliver the results your business needs.
Figuring Out the Difference Between SEO and PPC
Some people may confuse SEO with pay-per-click (PPC) advertising. But the difference is that while SEO helps bring organic traffic to your website, paid advertising systems involve displaying paid ads on search engine results pages (SERPs).
Google Ads is Google’s pay-per-click (PPC) advertising service.
Mixing organic and paid marketing can be an excellent strategy to help meet your ROI requirements. If you have maths experts on your side, they can use one or both of these solutions to accomplish your marketing goals.
Why Choose Search Engine Optimisation Over Paid Ads?
If you think SEO is too much work, you may be asking, “Can’t I just use Google Ads and pay for online advertising instead?”
You definitely can. But with 70% of online searchers skipping these ads to click on organic results, Google Ads is left to pick up the remaining 30%. Furthermore, two-thirds of online searchers click on the top three organic results.
SEO Is a Longer-Term Strategy
When your page appears on Google’s organic search results, you want it to remain there for a long time. You don’t want people seeing your website on the first page only for your website to rank lower a week or so after.
What Are the Top SEO Strategies?
When you work with us, we can perform SEO work for you using the following tasks and strategies to help enhance your online presence:
- SEO audit: This service usually involves an extensive analysis of technical issues preventing Google from properly attributing authority to and indexing your website.
- Content strategy: Meaningful, well-thought-out content is usually algorithm-sensitive, so you cannot just stuff your page with keywords without proper intent.
Content strategy involves studying the first page of the search results so you’ll know what elements for each target keyword work with Google.
- Technical SEO: By conducting a thorough technical SEO audit, we can examine your website’s features and determine their strengths, problems, and potential for optimisation.
- Local SEO: Suppose you want your business to rank high in Google’s local search results. In this case, crucial ranking factors like customer reviews, Google Business Profile (formerly Google My Business), and local citations are essential for local SEO services.
Developing an SEO Strategy
The abovementioned strategies can help bolster SEO performance to increase your website’s organic traffic and maximise brand recognition. As SEO experts, we develop strategies customised to your business by using relevant information and insightful statistics.
What Does Successful SEO Involve?
Creating winning SEO campaigns takes time. If you want to increase your chances of success, work with a reputable agency with years of experience and hundreds, if not thousands, of clients who have reached the first page of Google’s search results and continue to maintain those ranks.
Fortunately, we’re an SEO agency with these credentials, so you don’t have to look far. We listen, talk slowly, strengthen your foundations, and help lower your costs.
Short History of SEO
When Google began indexing the internet in 1998, getting your website on the first page back then was more on timing and luck than anything else. There was barely any optimisation at all.
Over time, Google improved its algorithms, and SEO was no longer just about scattering keywords on a page and hoping you’ve used them enough.
Still, Google did not rest. Soon, only the websites that exerted more effort, such as adding keyword intent and making pages load faster, had better chances of reaching those page-one slots.
Understanding Google’s Intent
Google’s engineers saw users getting flooded with below-average content. In other words, many searchers aren’t getting the answers they’re looking for. So Google’s maths experts worked on the data models, intending to crunch the numbers to fine-tune the algorithm.
What resulted was Google making frequent but subtle algorithm changes every year. These largely unknown adjustments not only determine how well specific search terms should match your content. These changes also decide what pages on your website should rank for these terms.
Your Website Needs to Become the ‘Best Answer’ for Your Targeted Keywords
SEO is an excellent tool to help make your website the “best answer” for the search queries and keywords your target customers enter.
When your website has the “best answer,” it can provide authoritative, relevant, and valuable content in a fast-changing environment.
Relevancy
Google’s algorithm typically focuses on relevant information. In other words, it’s all about what your customers need. A profitable SEO campaign is possible if your content is highly relevant to your customers’ search.
Authority
When Google sees important, higher-ranking websites linking to your content, the search engine recognises you as an authority on that topic. This recognition can boost your credibility and keyword rankings across the board.
User Experience
If your website loads quickly, is easily navigable, and is accessible on any device, it’ll likely perform well in search engine rankings due to enhanced user experience.
Is SEO Worth the Money?
What makes SEO services worth your time and money can be summarised in two words: authority and visibility.
When you do a quick Google search to find similar Australian businesses, you may want to ask yourself, “What’s my edge? Why would potential customers choose my products or services?”
You can provide low pricing, user-friendly web design, and high-quality content. But if people don’t know your business exists, none of what you offer matters.
SEO can help change all that by bringing authority and visibility to your website, making it easier for your target market to find you.
What SEO Services Can You Afford With Your Budget?
The SEO services you should invest in depends on your business needs and budget. This way, even if you are a small company, you can still compete with the big players in your industry for a place in the SERP.
SEO Case Studies of Real Australian Businesses
One of our successful clients is a Melbourne-based outdoor kitchen solutions supplier. We conducted an in-depth preliminary SEO audit on them and found the following issues on their website:
- Long title tags
- Missing target keywords on the target page
- Missing meta description
- Robots.txt file (a file to help avoid request overload to your website) not containing a sitemap link
After fixing these issues, the website had a 175% increase in leads and a 4,116.67% jump in organic traffic.
Another successful client, a soft furnishings supplier, received positive results from our SEO solutions.
In around nine years, we’ve increased our client’s website’s top 10 Google rankings by 94%. The website also increased its leads by 73% and organic traffic by 100%.
Who Are the Major Search Engines?
Google and Bing are among the most well-known search engines worldwide. As of July 2023, Google’s share of the search engine market is 83.49%, while Bing, which comes second, is about 9.19%.
Google
With Google servicing more than a billion clients, its support teams can get quite picky on who they’ll give their phone numbers to.
Fortunately, we have direct access to these elite teams— a perk of being one of Google’s high-level Premier Partners— demonstrating the search engine giant’s trust in us.
Bing
With Google capturing a large chunk of the search engine market, Bing isn’t usually the first platform that comes to mind.
But when you’ve squeezed most of the leads you can from Google, you can still capture another 5% to 10% from Bing for a lower price.
Aside from functioning as Yahoo!’s search engine, Bing is also Microsoft Edge’s default search platform. Millions of users often use Bing first when looking for your offerings.
What You Can Expect From Digital Spotlight
Instead of giving a sales pitch, we’ll show you the numbers. And by numbers, we mean measurable, realistic results.
When you partner with us, expect us to create a well-rounded SEO strategy that involves the following:
- A content strategy based on maths and real data
- Deep keyword research to determine your business’ total search market
- Technical audits that help Google index and update work on your website
- Well-researched content briefs
- Relevant, highly authoritative, and reputable links
Risk-Free SEO
Book a risk-free, no-pitch consultation with us to talk to an SEO expert. This consultation costs nothing, so you don’t need to spend anything until you receive and greenlight our recommended solutions.
If we can add substantial value to your business, we’ll find ways to make our strategies work to your advantage.
No Lock-In Contracts
Rather than locking you in with contracts that tie you down even when you’re not getting results, our partnership will be based on month-to-month agreements. You’re free to walk away if we can’t deliver.
Our business model and growth rely on our clients retaining us monthly, even though they can leave anytime.
SEO Strategies That Deliver Results
With so many digital marketing agencies offering SEO services, it pays to work with one that can implement strategies that work. So, how do Digital Spotlight’s SEO strategies deliver results?
Expert SEO Services in Organic Presence
Our SEO experts can help improve your ranking and visibility on Google’s organic search results. This way, your target customers will see you as a trustworthy and authoritative brand.
Boost Site Rankings to Get More Traffic and Make More Sales
Aside from boosting your business’ local presence, a well-developed SEO service can provide real-time SEO insights. This service can help improve your ranking and organic traffic, leading to higher sales.
We’ll Help You Show Up Where Your Customers Are Looking
When users make a query in the search engine, you want your pages to turn up on the first page or the top spot of the search results.
As SEO experts, we can help improve your ranking to get your target customers to focus on you by auditing your pages to match keyword intent to content. Doing so ensures that Google can reward your optimisation efforts, improve your website’s relevance, and enhance user experience.
Win-Win SEO
Your first consultation is on us. You’ll receive a technical audit that’s free of charge and save you a good portion of your marketing budget.
That’s not all. With clear business goals, the right campaign budget, and a partner agency with years of expertise and data, you can launch winning SEO campaigns while managing risks.
It’s a win-win SEO situation, as we’ll also work on your fundamentals by getting your domain authority up. Doing so makes it easier for you to rank for more keywords when the time comes.
Identify Metrics and Lack of SEO Quality
We can review your website’s SEO quality and identify essential SEO metrics, such as leads, organic traffic, search engine ranking, and referring domains. This way, we can determine whether your campaign is working and progressing significantly.
Social Media Exposure Is Important
The digital world and social media are rapidly evolving. You can’t just remain stagnant and expect the internet to remain the same. If you want to continue engaging your target demographic, you must adopt various digital marketing tactics that can keep up with these changes.
Our agency employs such strategies, including combining SEO with our social media services like Facebook and Instagram Ads. We use a unique audience segmentation analysis and Instagram and Facebook’s advanced features to constantly deliver leads and sales for our clients at a lower cost per lead.
We Walk the Talk
We don’t talk big only to disappoint. Our years of experience have helped 1,812 businesses in 355 niches reach Google’s first-page rankings.
Furthermore, improving our clients’ organic Google rankings has earned them over $130 million in additional annual revenue.
Rank and Reap the Rewards of Better Search Engine Traffic
SEO done right can help solidify your brand authority, even in the toughest industry niches, leaving your competitors spending more on paid ads just to get people to see them.
Real Results You Can Measure
We’ll send you a comprehensive account summary report every month to show your website’s ranking improvement due to our SEO work.
We can also send you a progress snapshot email so you can see the rankings of your important terms.
Accountable Reporting
Expect a monthly report with a graphic representation of the tasks we accomplish to improve your SEO performance. You can use these reports to determine where you are in your campaign objectives and what our SEO work has done for you. Such knowledge can help you decide what to do next in your business strategy.
Losing Business Is Painful
SEO is an investment. And just like any business investment, SEO should give you a significant return. While SEO doesn’t offer a guaranteed ROI like paid advertising does, SEO helps set the stage for long-term business growth.
When we do SEO for you, we don’t limit our goal to boosting your search rankings. We aim to raise your brand’s online presence, drawing in a more targeted audience.
This approach can help increase traffic with a genuine interest in your goods or services, enhancing the possibility of getting more conversions and sales.
Furthermore, a well-optimised website offers a better user experience, fostering customer loyalty and trust.
We know losing business is painful, and that’s the last thing we want. That’s why these efforts combined can help generate revenue in a sustainable, cost-effective manner. With SEO, you invest in the potential for lasting business success.
SEO Company Businesses You Can Trust
As a Google Premier Partner, our agency can directly talk to Google’s top support people. The search engine giant lets us access its latest features before anyone else. This means that clients, too, have access to said features long before competitors even know they exist.
If Google trusts us with these benefits, you can trust us with your SEO needs.
Team Up With Local Experts
When you run a business to cater to local markets, you want to work with a marketing agency that knows the digital landscape in these places. In Australia, we have offices in Sydney and Newcastle. So, if you’re doing business in any of these places, ring us up for a free consultation.
Industry-Leading Talent
Digital Spotlight’s founders are maths experts who treat numbers like a second language. The advanced maths skills of these talented individuals allow them to create a priceless dataset that can lead you to a cost of acquisition you won’t believe is achievable.
Excellent Customer Service
Whether you’re a startup business owner wanting to scale, a small business creating brand awareness, or an Australian eCommerce company seeking more leads, our team of experts can help grow your business.
While other digital marketing providers in Australia just pitch their SEO services, whether you need them or not, we invest our time in understanding your business and what’s important to you.
This way, we can link your requirements to key performance indicators (KPIs) vital to your business and focus on the results that matter to you.
Feel free to get in touch with us. If you’re in Sydney or Newcastle, we’d love a visit from you!