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Business Owners Trust Us to Deliver Results.

Did you know that only about 36% of small businesses in Australia use search engine optimisation (SEO) efficiently? 

Despite the potential benefits of SEO, the remaining 64% need more awareness of how it can generate results.

Perhaps you’re part of the 64%, or you may have worked with another SEO company before but didn’t get the desired results for the money you invested. And even if you did get such results, it rarely happened and has affected your business revenue and growth to the point where you wanted to give up.

Maybe you’re looking for an expert to guide you and take SEO off your hands so you can focus on your business instead. Perhaps you’re searching for an experienced agency that will give you real results, not empty promises.

Other agencies may ask you for money upfront and pitch you various marketing services without knowing your problems. That’s just not how we work.

We’ll dive deep into your business before we ask you to decide and spend your marketing budget. We’ll assess your current online authority, define your key objectives, and give you a clear plan to get your desired SEO outcome.

If you’re looking for a reliable, Google-trusted SEO company in Australia, look no further. Work with us and see how Digital Spotlight can help propel your website’s search engine rankings ahead of your competitors.

Why Choose an SEO Expert for Organic SEO?

The fight for Google’s top organic (non-paid) ranking requires overcoming complex algorithmic hurdles. You must continuously track and test to stay ahead of the competition. Those things can be challenging if you do SEO yourself.

As SEO experts, we spend plenty of time figuring out how Google’s algorithm works so we can enhance our clients’ campaigns. Doing so is our everyday job as search specialists.

How Does SEO Help a Business in Australia?

Well-thought-out SEO practices can help your website reach the top of Google’s organic search results.

This way, potential customers searching for your products and services online will likely perceive your brand as highly credible because of the “halo” effect.

The SEO Experts

We aren’t gurus and don’t want to be. Even Anish, who heads all our research and development, isn’t interested in this “guru” title.

Instead, he and our team of experts keep the results of their work only for our clients’ eyes. When you work with us, our findings are only between you and us.

Very few people in the world approach SEO using statistics, modelling, and segmentation to win the SEO game— and Anish is one of them. Using his advanced maths expertise, Anish has successfully invested millions for clients, even those from the toughest SEO niches.

Website Optimisation Specialist

At the forefront of our SEO specialists is our dedicated full-time researcher who studies the search engine results’ first few pages for relevant topics and keyword sets. Our researcher then does this process for every client while tracking the results. 

They check each website and find patterns across keywords, topics, content, and site authority. When they discover a new pattern, we test it on our internal sites. Once we start seeing significant changes, we begin optimising our campaigns, capitalising on this change.

What Does an SEO Agency Do?

As a Google Premier Partner SEO agency, we can deliver significant results for your business by implementing SEO services to achieve your digital marketing needs.

But we don’t just push whatever service we want on you to make quick cash.

Instead, we’ll audit and analyse your website and implement various strategies based on our findings to help grow and sustain your business. These strategies can include link building, technical SEO, content marketing, and on- and off-page SEO.

Google-Certified Search Marketing Experts

If working with a marketing agency providing SEO services helps you dominate the search results, what more if you work with one of the world’s highest tiers of Google Premier Partners? Fortunately, you’ve found us.

Why choose a Premier Partner like Digital Spotlight? Because this recognition means Google sees us as highly trustworthy and deserving of a direct line to the search engine giant’s support teams. And if Google trusts us, we see no reason for you not to do the same.

What Does an Australian SEO Consultant Do?

Suppose you’re an established business owner in Australia looking for a skilled SEO consultant who can help grow your business. Consider choosing one who’s well-versed in keyword research, SEO audit procedures, link-building, Google Analytics, and content optimisation. 

And if you’re targeting mobile users, you should also consider an SEO expert who understands the importance of mobile search and knows the best SEO practices for mobile devices.

Why Work With a Specialist SEO Consultant or SEO Expert?

Running your company alone is a huge responsibility as a business owner, and you may not have the time, skill, or both to do SEO yourself. That’s where the expertise of an SEO consultant comes in.

As SEO experts, we commit to offering you the following:

  • We use maths-based solutions to avoid guesswork so that your much-needed growth, traffic, and return on investment (ROI) objectives are backed with real numbers.
  • Instead of dealing with pushy salespeople who sell you services you don’t need, you collaborate with data-driven specialists who listen and offer solutions that fit your business goals.
  • We can widen your online presence using long-term organic search visibility by helping you generate inquiries, leads, sales, and conversion rates through our tried-and-tested marketing approach.

Drive Genuine Business Growth With an All-Star SEO Agency

Digital Spotlight delivers the SEO results you want for your business.

Just ask our all-star team, known for its maths and analytical skills, to help you boost organic traffic, outrank your competition, and achieve long-lasting skyrocketing sales.

So, how can we help grow your business through SEO? Read on to find out.

Multiply Your Organic Website Visitors

Your business can gain more exposure to relevant search engine results. Watch your business overtake the competition and form thriving new revenue streams from masterfully constructed SEO campaigns tailored to your marketing objectives.

Dominate Google Search Results

Stay ahead of the curve, and let us implement innovative and cutting-edge digital marketing strategies for your web pages to help you reach the top of Google’s search results.

Partner With Genuine SEO Experts

Our work has earned the trust of several organisations. For instance, the Financial Review, Anthill, and BRW (formerly Business Review Weekly) have consulted us multiple times for our expertise.

We also work with startups to develop search ideas and advise in-house teams of multi-billion dollar companies regarding search patterns.

What Is SEO?

Other digital marketing agencies can overwhelm you with confusing jargon to make you think they know SEO better. We won’t do that here.

What we will tell you is that SEO is an excellent way to help propel your website’s ranking to the top of the organic search engine results.

It may sound easy, but SEO requires more work than what other online marketing companies want you to think. There’s more to SEO than just dumping keywords onto your page and soliciting links from other websites so your page ranks higher in organic searches.

Instead, we carefully examine the algorithms and find critical changes Google’s engineers have implemented. This way, we can leverage that discovery to help improve your marketing campaigns.

Do You Really Need SEO?

Whether you run a small business or a large corporation, the slightest shifts in your SEO campaigns can cause significant changes in your site’s search engine performance.

These changes can determine whether your website will remain unseen by customers searching for your products and services or highly visible to your target market. Hence, SEO is essential.

Be Discovered by More People Who Are Ready to Buy

Implementing SEO for your website and content can help boost your site’s traffic. Doing so helps increase the chances of your audience finding your message and engaging with your brand.

Attain Measurable, LongLasting Results

Working with an SEO expert who understands and utilises Google’s algorithms can help you earn long-lasting leads and increase your revenue and conversion rates.

Is SEO the Best Option for Your Business?

While SEO doesn’t fix all of your website’s issues, this service can benefit your business based on your objectives and needs.

Achieving high organic search engine rankings keeps many of our clients’ businesses going. For others, doing so creates a source for additional leads and website traffic.

We understand that these needs vary among businesses. That’s why, rather than doing guesswork and pitching unnecessary SEO services, we listen and offer solutions based on what you truly need.

We can even provide a free point-by-point audit if you want to analyse and solve the problem yourself.

In-House SEO vs. Outsourcing: Which Is Right for My Business?”

Let’s say your business has the resources to hire an in-house SEO professional. Some so-called SEO “gurus” may even recommend that you do so to reach Google’s top search results.

But outsourcing your SEO can open opportunities you probably don’t know exist and allow you access to information the average person can’t just get. So, which is the right solution for you?

Why Should You Outsource Your SEO Instead of Doing It In-House?

Reaching Google’s highest organic ranking involves continuously testing strategies and tracking performance to stay ahead of the competition and overcome the search engine giant’s algorithmic challenges.

However, your business may lack the resources to accomplish those things or access data outside your organisation. And if managing your schedule is already tough, SEO may take up more time than you’ve imagined— time you could’ve spent managing your enterprise.

In contrast, our SEO specialists spend an immense amount of resources analysing how to use Google’s algorithm to improve our clients’ online marketing campaigns. By outsourcing your SEO, you can leave that part to us so you can focus on your business.

What Are the 2 Types of SEO?

When we optimise your website for the search engine, we’re concerned with on-page and off-page SEO services.

We use on-page SEO to thoroughly analyse your website to uncover issues and other technical factors that can limit or prevent your site from ranking better.

Meanwhile, off-page SEO involves building up your website’s reputation and spreading the word about your brand throughout the internet.

What Type of SEO Do You Need?

When determining what SEO type you need, you should consider numerous factors, such as the niche your business belongs to, your competitors, your SEO budget, and the content you have on your website.

Depending on these factors, we can customise an SEO package that fits your digital marketing goals.

How Can SEO Services Vary?

Our SEO services can vary based on your needs and budget. For instance, based on the number of general or city-based keywords, you can choose from any of the following:

  • SEO Entry: 3 to 5 keywords
  • SEO Premium: 6 to 10 keywords
  • SEO Corporate: 9 to 15 keywords
  • SEO Corporate Plus: 12 to 20 keywords
  • SEO Tailored Corporate: Customised
  • SEO Enterprise: Customised

SEO in Australia

Our agency is a data and results-driven SEO company servicing various local markets in Australia, such as Sydney and Newcastle.

Are you a small business wanting to expand in the Australian market or a local startup aiming to establish your brand? Call us, and we’ll let you know how our maths- and data-driven SEO strategies can help deliver the results your business needs.

Figuring Out the Difference Between SEO and PPC

Some people may confuse SEO with pay-per-click (PPC) advertising. But the difference is that while SEO helps bring organic traffic to your website, paid advertising systems involve displaying paid ads on search engine results pages (SERPs).

Google Ads is Google’s pay-per-click (PPC) advertising service.

Mixing organic and paid marketing can be an excellent strategy to help meet your ROI requirements. If you have maths experts on your side, they can use one or both of these solutions to accomplish your marketing goals.

Why Choose Search Engine Optimisation Over Paid Ads?

If you think SEO is too much work, you may be asking, “Can’t I just use Google Ads and pay for online advertising instead?”

You definitely can. But with 70% of online searchers skipping these ads to click on organic results, Google Ads is left to pick up the remaining 30%. Furthermore, two-thirds of online searchers click on the top three organic results.

SEO Is a Longer-Term Strategy

When your page appears on Google’s organic search results, you want it to remain there for a long time. You don’t want people seeing your website on the first page only for your website to rank lower a week or so after.

What Are the Top SEO Strategies?

When you work with us, we can perform SEO work for you using the following tasks and strategies to help enhance your online presence:

  • SEO audit: This service usually involves an extensive analysis of technical issues preventing Google from properly attributing authority to and indexing your website.
  • Content strategy: Meaningful, well-thought-out content is usually algorithm-sensitive, so you cannot just stuff your page with keywords without proper intent.

Content strategy involves studying the first page of the search results so you’ll know what elements for each target keyword work with Google.

  • Technical SEO: By conducting a thorough technical SEO audit, we can examine your website’s features and determine their strengths, problems, and potential for optimisation.
  • Local SEO: Suppose you want your business to rank high in Google’s local search results. In this case, crucial ranking factors like customer reviews, Google Business Profile (formerly Google My Business), and local citations are essential for local SEO services.

Developing an SEO Strategy

The abovementioned strategies can help bolster SEO performance to increase your website’s organic traffic and maximise brand recognition. As SEO experts, we develop strategies customised to your business by using relevant information and insightful statistics.

What Does Successful SEO Involve?

Creating winning SEO campaigns takes time. If you want to increase your chances of success, work with a reputable agency with years of experience and hundreds, if not thousands, of clients who have reached the first page of Google’s search results and continue to maintain those ranks.

Fortunately, we’re an SEO agency with these credentials, so you don’t have to look far. We listen, talk slowly, strengthen your foundations, and help lower your costs.

Short History of SEO

When Google began indexing the internet in 1998, getting your website on the first page back then was more on timing and luck than anything else. There was barely any optimisation at all.

Over time, Google improved its algorithms, and SEO was no longer just about scattering keywords on a page and hoping you’ve used them enough.

Still, Google did not rest. Soon, only the websites that exerted more effort, such as adding keyword intent and making pages load faster, had better chances of reaching those page-one slots.

Understanding Google’s Intent

Google’s engineers saw users getting flooded with below-average content. In other words, many searchers aren’t getting the answers they’re looking for. So Google’s maths experts worked on the data models, intending to crunch the numbers to fine-tune the algorithm.

What resulted was Google making frequent but subtle algorithm changes every year. These largely unknown adjustments not only determine how well specific search terms should match your content. These changes also decide what pages on your website should rank for these terms.

Your Website Needs to Become the ‘Best Answer’ for Your Targeted Keywords

SEO is an excellent tool to help make your website the “best answer” for the search queries and keywords your target customers enter.

When your website has the “best answer,” it can provide authoritative, relevant, and valuable content in a fast-changing environment.

Relevancy

Google’s algorithm typically focuses on relevant information. In other words, it’s all about what your customers need. A profitable SEO campaign is possible if your content is highly relevant to your customers’ search.

Authority

When Google sees important, higher-ranking websites linking to your content, the search engine recognises you as an authority on that topic. This recognition can boost your credibility and keyword rankings across the board.

User Experience

If your website loads quickly, is easily navigable, and is accessible on any device, it’ll likely perform well in search engine rankings due to enhanced user experience.

Is SEO Worth the Money?

What makes SEO services worth your time and money can be summarised in two words: authority and visibility.

When you do a quick Google search to find similar Australian businesses, you may want to ask yourself, “What’s my edge? Why would potential customers choose my products or services?”

You can provide low pricing, user-friendly web design, and high-quality content. But if people don’t know your business exists, none of what you offer matters.

SEO can help change all that by bringing authority and visibility to your website, making it easier for your target market to find you.

What SEO Services Can You Afford With Your Budget?

The SEO services you should invest in depends on your business needs and budget. This way, even if you are a small company, you can still compete with the big players in your industry for a place in the SERP.

SEO Case Studies of Real Australian Businesses

One of our successful clients is a Melbourne-based outdoor kitchen solutions supplier. We conducted an in-depth preliminary SEO audit on them and found the following issues on their website:

  • Long title tags
  • Missing target keywords on the target page
  • Missing meta description
  • Robots.txt file (a file to help avoid request overload to your website) not containing a sitemap link

After fixing these issues, the website had a 175% increase in leads and a 4,116.67% jump in organic traffic.

Another successful client, a soft furnishings supplier, received positive results from our SEO solutions.

In around nine years, we’ve increased our client’s website’s top 10 Google rankings by 94%. The website also increased its leads by 73% and organic traffic by 100%.

Who Are the Major Search Engines?

Google and Bing are among the most well-known search engines worldwide. As of July 2023, Google’s share of the search engine market is 83.49%, while Bing, which comes second, is about 9.19%.

Google

With Google servicing more than a billion clients, its support teams can get quite picky on who they’ll give their phone numbers to.

Fortunately, we have direct access to these elite teams— a perk of being one of Google’s high-level Premier Partners demonstrating the search engine giant’s trust in us.

Bing

With Google capturing a large chunk of the search engine market, Bing isn’t usually the first platform that comes to mind.

But when you’ve squeezed most of the leads you can from Google, you can still capture another 5% to 10% from Bing for a lower price.

Aside from functioning as Yahoo!’s search engine, Bing is also Microsoft Edge’s default search platform. Millions of users often use Bing first when looking for your offerings.

What You Can Expect From Digital Spotlight

Instead of giving a sales pitch, we’ll show you the numbers. And by numbers, we mean measurable, realistic results.

When you partner with us, expect us to create a well-rounded SEO strategy that involves the following:

  • A content strategy based on maths and real data
  • Deep keyword research to determine your business’ total search market
  • Technical audits that help Google index and update work on your website
  • Well-researched content briefs
  • Relevant, highly authoritative, and reputable links

 

Risk-Free SEO

Book a risk-free, no-pitch consultation with us to talk to an SEO expert. This consultation costs nothing, so you don’t need to spend anything until you receive and greenlight our recommended solutions.

If we can add substantial value to your business, we’ll find ways to make our strategies work to your advantage.

No Lock-In Contracts

Rather than locking you in with contracts that tie you down even when you’re not getting results, our partnership will be based on month-to-month agreements. You’re free to walk away if we can’t deliver.

Our business model and growth rely on our clients retaining us monthly, even though they can leave anytime.

SEO Strategies That Deliver Results

With so many digital marketing agencies offering SEO services, it pays to work with one that can implement strategies that work. So, how do Digital Spotlight’s SEO strategies deliver results?

Expert SEO Services in Organic Presence

Our SEO experts can help improve your ranking and visibility on Google’s organic search results. This way, your target customers will see you as a trustworthy and authoritative brand.

Boost Site Rankings to Get More Traffic and Make More Sales

Aside from boosting your business’ local presence, a well-developed SEO service can provide real-time SEO insights. This service can help improve your ranking and organic traffic, leading to higher sales.

We’ll Help You Show Up Where Your Customers Are Looking

When users make a query in the search engine, you want your pages to turn up on the first page or the top spot of the search results.

As SEO experts, we can help improve your ranking to get your target customers to focus on you by auditing your pages to match keyword intent to content. Doing so ensures that Google can reward your optimisation efforts, improve your website’s relevance, and enhance user experience.

Win-Win SEO

Your first consultation is on us. You’ll receive a technical audit that’s free of charge and save you a good portion of your marketing budget. 

That’s not all. With clear business goals, the right campaign budget, and a partner agency with years of expertise and data, you can launch winning SEO campaigns while managing risks.

It’s a win-win SEO situation, as we’ll also work on your fundamentals by getting your domain authority up. Doing so makes it easier for you to rank for more keywords when the time comes.

Identify Metrics and Lack of SEO Quality

We can review your website’s SEO quality and identify essential SEO metrics, such as leads, organic traffic, search engine ranking, and referring domains. This way, we can determine whether your campaign is working and progressing significantly.

Social Media Exposure Is Important

The digital world and social media are rapidly evolving. You can’t just remain stagnant and expect the internet to remain the same. If you want to continue engaging your target demographic, you must adopt various digital marketing tactics that can keep up with these changes.

Our agency employs such strategies, including combining SEO with our social media services like Facebook and Instagram Ads. We use a unique audience segmentation analysis and Instagram and Facebook’s advanced features to constantly deliver leads and sales for our clients at a lower cost per lead.

We Walk the Talk

We don’t talk big only to disappoint. Our years of experience have helped 1,812 businesses in 355 niches reach Google’s first-page rankings.

Furthermore, improving our clients’ organic Google rankings has earned them over $130 million in additional annual revenue.

Rank and Reap the Rewards of Better Search Engine Traffic

SEO done right can help solidify your brand authority, even in the toughest industry niches, leaving your competitors spending more on paid ads just to get people to see them.

Real Results You Can Measure

We’ll send you a comprehensive account summary report every month to show your website’s ranking improvement due to our SEO work.

We can also send you a progress snapshot email so you can see the rankings of your important terms.

Accountable Reporting

Expect a monthly report with a graphic representation of the tasks we accomplish to improve your SEO performance. You can use these reports to determine where you are in your campaign objectives and what our SEO work has done for you. Such knowledge can help you decide what to do next in your business strategy.

Losing Business Is Painful

SEO is an investment. And just like any business investment, SEO should give you a significant return. While SEO doesn’t offer a guaranteed ROI like paid advertising does, SEO helps set the stage for long-term business growth.

When we do SEO for you, we don’t limit our goal to boosting your search rankings. We aim to raise your brand’s online presence, drawing in a more targeted audience.

This approach can help increase traffic with a genuine interest in your goods or services, enhancing the possibility of getting more conversions and sales.

Furthermore, a well-optimised website offers a better user experience, fostering customer loyalty and trust. 

We know losing business is painful, and that’s the last thing we want. That’s why these efforts combined can help generate revenue in a sustainable, cost-effective manner. With SEO, you invest in the potential for lasting business success.

SEO Company Businesses You Can Trust

As a Google Premier Partner, our agency can directly talk to Google’s top support people. The search engine giant lets us access its latest features before anyone else. This means that clients, too, have access to said features long before competitors even know they exist.

If Google trusts us with these benefits, you can trust us with your SEO needs.

Team Up With Local Experts

When you run a business to cater to local markets, you want to work with a marketing agency that knows the digital landscape in these places. In Australia, we have offices in Sydney and Newcastle. So, if you’re doing business in any of these places, ring us up for a free consultation.

Industry-Leading Talent

Digital Spotlight’s founders are maths experts who treat numbers like a second language. The advanced maths skills of these talented individuals allow them to create a priceless dataset that can lead you to a cost of acquisition you won’t believe is achievable.

Excellent Customer Service

Whether you’re a startup business owner wanting to scale, a small business creating brand awareness, or an Australian eCommerce company seeking more leads, our team of experts can help grow your business.

While other digital marketing providers in Australia just pitch their SEO services, whether you need them or not, we invest our time in understanding your business and what’s important to you.

This way, we can link your requirements to key performance indicators (KPIs) vital to your business and focus on the results that matter to you.

Feel free to get in touch with us. If you’re in Sydney or Newcastle, we’d love a visit from you!

What SEO Services Do We Offer?

SEO is not just one service. It’s a process involving various services from the moment you come to us for consultation to maintaining your website’s first-page rankings. The following are the SEO services we offer.

SEO Consultation

We employ expert consultants, not smooth-talking salespeople, who listen to your needs. If necessary, we can offer a free audit to help you determine what site issues need fixing while saving you thousands of dollars.

But if this service is so valuable, why do we give it for free? That’s because we believe it’s only fair to know what it is you really need before quoting you.

Online Reputation Management

When you work with us, we can help manage your online reputation and maintain your customers’ faith in your brand by proactively seeking opportunities to build and improve your image.

We can help manage your online reputation through the following:

  • Conduct a thorough analysis of web elements negatively affecting important keywords on page one of Google’s search results.
  • Rank web properties according to what causes the most widespread damage to your online reputation.
  • Identify key terms needing immediate repair, especially keywords important to your business.
  • Provide advice on fixing your Google Business Profile reputation.

FullSite Audit

By conducting thorough full-site audits, our SEO team can detect issues keeping search engines from acknowledging your site’s authority.

We perform a three-phase auditing process comprising the following tasks:

  • Technical specialists perform a website audit to identify problems that require fixing.
  • Account managers confirm the technical specialists’ draft report before sending it to you.
  • Project management administrative assistants perform the approved changes mentioned in the report.

SEO Analysis and Insights

SEO content analysis involves evaluating existing and new content for elements that can improve or deter the content’s organic performance.

As a business owner, you must know whether you’ll get your money’s worth on optimised content.

One way to find out is to analyse your content through artificial intelligence (A.I.). Content creation using A.I. is rapidly transforming the content marketing landscape. 

We use several advanced A.I. detection tools to analyse your content and ensure it is original, high-quality, and relatable. These tools include Copyleaks, Originality.ai, Crossplag, Corrector App, and Content at Scale.

Competitor Analysis

This service involves an analysis of your competitors to determine what factors cause their pages to rank above or below yours.

Keyword Research

Keyword research requires determining the best keywords for attracting the most relevant traffic to your company’s website to help it achieve its business objectives.

Our keyword research is based on the following factors:

  • Quality: The likelihood of the searcher buying
  • Quantity: The number of searchers out there
  • Competition: How fast your page gets ranked

Keyword Rank Tracking

When we send monthly reports to you, we also provide a progress snapshot report so that you can see and track the rankings of essential terms relevant to your website.

Link Building

By getting other websites to link to your own, we can help improve your page’s relevance for specific topics and your domain authority. These features help enhance Google’s trust and increase referral traffic from relevant websites.

Content Creation

Saturating your web page with keywords isn’t enough to produce quality content. When we create content for you, one strategy we implement is considering keyword intent to create meaningful content.

Local SEO

With local SEO services, your business has a good chance to reach the top of Google’s local search results. You’ll notice someone doing local SEO because they usually add a location-based modifier when typing keywords during a search, such as “jewellery sellers in Sydney.”

SEO Strategy

When we use SEO on your website, our strategy involves having our full-time researcher perform two essential tasks.

The first is analysing the SERPs for various topics and related keywords. This job involves checking websites and identifying patterns across topics, content, keywords, site authority, and a list of other relevant items favourable to Google.

Our researcher’s second job is observing the data we collect from our clients’ marketing campaigns by comparing how these campaigns perform to what our modelling predicts.

When this analysis reveals a new pattern, we test it on our internal sites and continue doing so until we isolate the change. If the change is substantial, we use our findings to optimise our clients’ campaigns.

Outreach and Backlink Strategy

Our outreach team experts can build backlinks for your website by identifying and deciding the relevant sites your pages should link to.

We know many of our clients want to turn their businesses into iconic brands, and we won’t be surprised if that’s also your objective. By generating backlinks from authoritative, reputable websites, we can help you achieve that goal.

Tracking and Reporting

When you work with us, we’ll consistently send you reports. This way, you can track your website’s monthly performance and see whether we’re still delivering the results you want.

Local Business Optimisation

When your business has a marketing budget, you want to properly utilise your hard-earned investment so that it meets or exceeds your targets.

Our in-house specialists can help add value to your investment by optimising your marketing funnel at every stage, including raising customer awareness at the local level and making relevant, compelling calls to action to promote your business and attain a meaningful return on investment.

Technical SEO

We can perform a technical SEO audit to analyse your website deeply and reveal technical issues, such as potential penalties that can prevent your pages from ranking up on the search engine results.

The issues we typically examine during such an audit include thin or duplicate content, indexing issues, low PageSpeed scores, and redirect checks.

PageSpeed Insights provides data on the user experience of a page on desktop and mobile devices.

On-Site SEO

On-site or on-page SEO is the optimisation of your website’s content based on relevant keywords to help your pages rank on the search results.

Some factors we consider for on-page optimisation include your page’s title tags, header tags, and content to help improve your website’s relevance during a search.

Off-Page SEO

Improving Google’s trust in your website isn’t just limited to improving content or fixing internal site issues. You also need off-page SEO by linking authoritative and relevant sources to your pages. Doing so can help boost referral traffic and bring topical relevance to your site.

Mobile SEO

Mobile internet users stood at five billion in 2022. On a global scale, over 60% of the world’s internet population browses online using a mobile device.

Your mobile experience is arguably as important as, if not more than, your desktop experience. We keep these factors in mind when working on your SEO campaign.

Enterprise SEO

Our enterprise SEO package is our large-scale, strategic SEO service that uses fundamental SEO practices and advanced tactics to significantly boost your site’s conversions.

Many businesses with large websites use the enterprise package because it helps develop strategies that combine SEO with corporate-level tasks, such as content marketing, public relations, and socials.

eCommerce SEO

If you run an eCommerce site, your products are the heart of your business and what drive sales and growth. A strategically executed SEO marketing campaign can be a game-changer. Aside from bringing more traffic to your online store, SEO targets potential customers actively searching for what you offer.

By optimising your product pages and descriptions for search engines, you’ll attract more visitors and increase the likelihood of conversions.

Effective eCommerce SEO means your products appear right when customers are ready to purchase, leading to increased sales and a thriving online business.

Our Other Services

SEO isn’t our only service that can make your digital marketing campaign succeed. We also offer PPC advertising through Google Ads and social media marketing via Facebook and Instagram.

PPC Advertising

We offer Google Ads (previously Google Adwords) for your online PPC advertising needs. A digital marketing agency versed in maximising Google Ads can immensely help you succeed in your paid online marketing campaigns.

Social Media Marketing

Digital Spotlight’s founders and Facebook’s rule makers have one thing in common: they’re the same people who join maths competitions in schools.

You can say that the people behind Facebook think like we do. If you want to combine SEO with social media marketing, consider working with us, as we know how to speak Facebook’s language.

And as a Meta business partner, we can deliver the social media marketing results you want for your business.

What’s Our Process?

When we do SEO on your website, we don’t do guesswork. We don’t just rely on gut feeling and say this thing works, and that doesn’t.

Instead, we rely on a scientific approach and 15 years’ worth of data from hundreds of clients we’ve worked with. This way, we can help your business turn Google into a profitable channel that generates leads and revenue.

Analyse

Our expert team can analyse your website, keywords, competitors, and current rankings in-depth before creating an effective SEO plan for your company.

We have the right tools and strategies for this purpose. We can begin the analysis process when you provide your business needs during the initial consultation.

Our SEO Growth Plan

Reaching the first page of the search results doesn’t mean your web page will stay there forever. Remember that your competitors can be doing SEO, too. An SEO growth plan can help you stay ahead of the game and remain visible to your target audience.

Unlock Your Website’s Full Potential

We can help turn your website into a sales-generating machine, targeting customers ready to buy from you anytime. Using strategies like local SEO and a strong content marketing campaign, we can direct only the customers you want to your website.

Understanding Your Customers Search Behaviour

Knowing how your customers search online will give us a clear indication of which keywords to target and how to approach the campaign. Understanding and marketing your customer’s search query is a huge building block in the success of your SEO campaign.

Discover Your Business Objectives

Before starting SEO, you should pinpoint your business objectives. Do you want to promote your products or services? Are you after high rankings? Are you seeking more signups or email inquiries?

We can help you address these areas and design an SEO campaign around your business requirements.

Set Honest, Realistic Targets and Goals

We only work with clients for whom we know we can deliver results. If you want realistic targets, no one listens more carefully to your needs than we do. During your initial consultation, we don’t pitch. Instead, we learn, advise, and demonstrate how differently we do things.

Communication

Just because we’re experts doesn’t mean we won’t listen to suggestions. If you have an idea about how to best approach SEO, our experts would love to talk to you.

Doing so won’t cost you much, but you’ll be surprised at what results you can unlock.

Manage Client Expectations

During a consultation, we manage your expectations by explaining the SEO process, why some websites take longer to rank than others, and when you can expect to see tangible results. We don’t overpromise and always set sensible milestones.

Execute

Once we know your business goals and competitor information, the next step is to plan a suitable and effective SEO strategy for your business. Our team will implement an effective method to get your website to the top of Google and other search engines.

How Does Your Website Rank on Google?

Google’s search algorithms look at numerous factors and signals, such as the words searchers use in their queries, your location and settings, and the usability and relevance of your pages. The criteria applied to each factor can change based on what your search is about.

How Long Does It Take Until You See Results?

The time it takes to see your desired results depends on your business requirements and the number of issues that need fixing.

For example, Avlaw, an Australian aviation consulting firm based in Sydney, experienced a 1,155% increase in organic traffic in less than three years after starting SEO with us in October 2021.

How Long Does It Take for Your Website to Reach Page 1 of Google?

If your site has numerous foundational issues, fixing and getting it to the first page can take significant time.

Fortunately, in most cases, we can give you an idea of the issues plaguing your site and the challenges of fixing them.

Talk to us. We’ll audit your site and provide a realistic assessment.

How Do You Get Your Monthly Results?

As long as you continue working with us, our SEO team will keep testing and observing the progress of your campaigns. We’ll also send monthly reports to you beginning from the date you start with us.

Can We Guarantee First Page Rankings and SEO Success?

We don’t guarantee the number one spot on Google. Any agency that does is making false claims or using unethical black hat techniques to rank you higher. Stay away from these companies to keep Google from punishing and removing you from the search pages.

No One Should Give SEO Guarantees

Your SEO provider should give you realistic estimates of the work involved and improvements to expect. If they guarantee their changes will put you in first place in the search results, find someone else.

Factors Outside of Our Control

Despite our best efforts, we cannot guarantee rankings due to external factors influencing conversions or search rankings.

Your business could get negative reviews online due to a defective product or service. Your search rankings and website conversions can take a hit— things entirely outside our control.

Still, should such unforeseen events arise, we will do our best to help you manage the situation. 

Our Approach

Our SEO experts spend plenty of time analysing Google’s algorithm to help improve our clients’ campaigns. It’s what we do every day and involves the following:

  • Setting targets: Our SEO solutions run on maths and focus on specific targets to help move your website up the search ranks.
  • Partnering with experts: Nobody likes to work with pushy salespeople. It’s a good thing that working with our agency means directly collaborating with experts driven by data, not client acquisition targets.
  • Getting results: Our tested-and-proven SEO approach can help improve your organic search visibility by establishing your long-term online presence.

Let’s Optimise Your Website for the Search Engines!

Do you want to optimise your website to get the highest possible flow of qualified leads at the best cost of acquisition possible? Then work with us, an agency that does its job right so you can focus on your business.

If there is one word to describe why you should consider us your best choice for your digital marketing needs, it’s results.

What Keeps You Up at Night?

Is it a lack of sales leads, poor Google rankings or dishing out thousands of dollars to an SEO agency that’s not performing?

If these issues are causing you to lose sleep, call us. We offer a results-focused, maths-based approach to digital marketing tailor-fit to suit your business needs.

Schedule a no-pitch consultation with our SEO experts today and transform your business into a digital marketplace leader. Email us at [email protected] or call us at 1300-891-181.

95.67%

Client-retention rate

x5.5

Average client ROAS

2,103+

Number of client campaigns we’ve worked on

FAQs

How much does working with an SEO services expert cost?

SEO agencies in Australia offer SEO packages at different rates, depending on your needs. Call us for a free consultation to determine a solution that fits your budget.

With Digital Spotlight, you can manage your marketing expenses better because we don’t tie you down with a lock-in contract.

Is finding an SEO services expert important?

An SEO expert has the skills and experience to know what to do, understands Google’s language, and has the data to help bring you to the top of the SERPs so you can focus on running your business.

As SEO experts ourselves, we have the data and an advanced and trusted optimisation system created from investing millions of dollars in over 1,800 clients for more than a decade.

This system gives our clients a reliable process to earn and maintain their first-page organic rankings.

Will getting an SEO services expert work for my business?

Working with an SEO expert can help your business as long as doing so meets your digital marketing needs. For instance, SEO can be vital to reaching your local market if you’re a local business.

To determine how SEO can work for you, contact our team of SEO experts for a risk-free consultation.

What are the benefits of hiring an SEO services expert?

SEO operates on logical rules based on maths and data, not luck or guesswork. SEO experts are mathematicians, not mavens, who understand and can work with Google’s algorithms. Such is the secret to helping you win first-page rankings on the SERPs.

How do I get started with an SEO services expert?

Book a pitch-free consultation with one of our experts to start using SEO and launch winning digital marketing campaigns. Call or email us to learn more about SEO and how it can benefit your business.

What should I ask an SEO agency?

Before working with an SEO agency, consider asking the following questions:

  • Can the agency commit itself totally to understanding what you want to achieve?
  • Does the agency provide quality, tailored advice?
  • Does the agency have happy clients?
  • Is the agency confident in its ability to provide excellent results?
  • Does the agency have certifications and dedicated access to Google?
  • Does the agency offer something unique?
  • Can the agency provide sought-after advice?

Can I do SEO for free?

You can do SEO for free if you do it yourself. This way, you can save on costs from hiring an SEO specialist. Still, you will need resources and time to help you rank a website.

Can I do my own SEO?

As mentioned earlier, you can do SEO yourself. However, you need access to crucial data from Google’s servers to help you make informed decisions and maintain your website’s rank. You may find it difficult to access this data without the guidance and resources of an SEO expert or agency.

Why does SEO cost so much?

SEO is a significant investment because you need many resources to achieve first-page rankings. It takes plenty of knowledge and understanding to interpret the search algorithms, so the resources required to reach the first page these days can be pretty high.

Is SEO an ongoing cost?

Yes. If you think you can only pay until your site ranks and then stop funding your SEO, your rankings will eventually suffer.

Expect everyone on page one to be constantly doing SEO to maintain their position. If you don’t support your campaign, you’ll likely fall behind.

Also, if you stop funding your SEO service, expect your payments to leased resources to stop, which can effectively decrease or deplete your ranking over time.

Is SEO a dying industry?

Most users looking for something online begin with a search on Google and Bing. As of July 2022, Google has a 93.12% share of the Australian search market.

With such figures, and as long as people use search engines, SEO will be far from obsolete.

Why choose an SEO specialist on page one of Google?

When you look for an SEO specialist and they appear on the first page of Google’s search results, expect them to be one of the most preferred SEO providers who know what they’re doing.

SEO can be a pretty challenging industry to rank in. So, seeing an SEO expert on page one is a green flag for any client seeking digital marketing services.

Can a carefully planned SEO strategy increase brand awareness online?

An SEO strategy that’s appropriately implemented can help increase your brand awareness online. In the long term, SEO helps establish your brand online by putting your business in front of hundreds or thousands of potential buyers.

How do search engines rank my site?

Search engines like Google rank your site using algorithms that determine what websites are relevant for specific keywords. These algorithms check your page’s content and quality to help your page rank high on the search results.

I’ve tried SEO before, but it wasn’t effective. How can Digital Spotlight change my mind?

We can give you one word to convince you to contact us for a free consultation about your campaigns: “Results.”

You, too, can enjoy the results we’ve consistently given our clients. Consider collaborating with us. Call us to discover how we do things differently before you spend a dollar.

How do I keep up with Google search engine optimisation facts?

Keeping your SEO campaign updated by continuously working with a Google Premier Partner can help maintain or improve your search engine ranking.

Your website can’t reach Google’s first page by doing what you always did in the past. Remember that Google frequently updates its algorithm so that significant adjustments can wipe out even popular websites from the face of the internet.

Do you have a money-back guarantee?

We don’t offer money-back guarantees, but we won’t lock you in with our contracts. Our month-to-month agreements allow us to earn your business monthly. Simply put, you can leave us if you don’t get the results you want.

How do you accept payments?

Regarding payment methods, we prefer using credit cards to pay for our SEO services.

Do you accept more than one business for the same industry and the same location?

Having worked with more than 2,100 clients in various niches, we can handle multiple businesses from similar industries. We also work with several Australian companies from cities like Sydney and Newcastle.

Do you have to sign any contracts or review any terms of use?

You must sign up for our SEO services as a standard process for each SEO package.

We’ll work with you according to our month-to-month agreements, and our business model and growth depend on you staying with us monthly—no lock-in contracts. You’re free to walk away anytime.

Do I need to keep using your service to see my high ranking stay on page one?

You aren’t required to keep using our service to maintain your rank on the SERPs. Our contracts won’t tie you down to us when things don’t work, so you’re free to leave whenever you feel like doing so.

But based on experience, your rankings may suffer if you suddenly stop funding your SEO. 

If you decide to keep working with us, you aren’t alone. Our clients stay with us month after month because we constantly deliver results.

Do you sell any one-time SEO packages?

Instead of providing one-time fixes, we recommend SEO packages depending on individual client customisation and constantly changing demands. For example, our packages offer more keywords from the second month onwards.

With one-time SEO packages, a provider may build your links all at once rather than gradually. In this case, expect Google to interpret your site as spamming links, which can adversely affect your ranking.

What types of links will you help build for my website?

Through backlinking, we can build links that direct relevant and authoritative sources to your pages. We can also assess your internal links through an internal website audit.

How many backlinks will you build for my website?

The number of backlinks we can place on your website will depend on your needs and our audit. Contact us for a free consultation to determine how many backlinks are suitable for you.

I received a bad review on a Google business listing. What can I do?

This situation can happen to any business. Sometimes, you may not even know who made the review.

Still, consider responding by introducing yourself, apologising, and asking the reviewer to elaborate on the problem so you can offer a solution or prevent similar incidents from happening in the future.

Do you accept all the applicants for SEO hire requests?

We want to help your business grow, but if we can’t find a realistic solution, we’ll say we can’t so we don’t waste your time. SEO may not be the solution for everyone.

If we think SEO is not suitable for you, we’ll tell you instead of asking you to spend thousands of dollars on a solution that doesn’t bring results.

What do you require from me to start the SEO work?

Part of our SEO work is getting an initial list of relevant keywords for your business. To do so, we will require the following information:

  • Your website
  • The nature of your business
  • The keywords you want to target
  • The suburb, town, or city where your business is and which of these areas you’d like to target
  • The city or region you want to optimise your website for
  • Your objective for your SEO campaign
  • Whether you have any competitors you want to beat

On what pages will you spend most of the time working on my website SEO?

Some of the pages to consider when working on your website’s SEO are your home, blog, contact, frequently asked questions (FAQ), and product pages. Our time working on these pages will vary depending on your requirements.

What proof do you have that your SEO services work?

Our SEO credentials include the following:

  • 1,812 businesses in Google’s first-page rankings
  • 79% of these businesses boast over 200 non-branded keywords on Google’s first page
  • Over $130 million in extra annual revenue brought to clients

The competition just passed over on search results. What can I do?

If your business is part of a highly competitive industry, expect your rivals to use SEO as much as you do. The results you want may not occur overnight. At times, your competitors can overtake your ranking.

Don’t panic. SEO takes time. Leave it to us to get your ranking up for keywords and domain authority. This way, it becomes easier for you to rank for other future keywords.

Someone is spamming links to my website, and I’m losing ranks. Can you help?

Links pointing to your site can affect your ranking on the SERPs. If your rank drops due to spammed links, you may be experiencing “negative SEO,” a tactic where someone spams low-quality links to your site to harm your website ranking.

Through an initial consultation, we can determine which backlinks are problematic and need removals, such as spammy ones or those with nothing to do with your website.

We can then offer various solutions, such as the following:

  • Backlink audit
  • Implement backlink audit recommendations
  • Regular monitoring of the backlink profile
  • Strengthening off-page or backlink profile

I used to be able to do SEO on my website, but now, I have fallen in the ranks. What can I do?

Consider getting SEO audits for your website to determine what must be fixed. Use that information to make informed decisions, such as investing time and money or employing a digital agency’s expertise to improve your results.

Do web design looks affect the SEO ranking on Google?

Yes. Web design can impact your SEO ranking. When your site has excellent web design, expect users to have an easy, comfortable time browsing your pages. Having a user-friendly website can help make your brand stand out and eventually improve ranking.

Depending on the SEO package you purchase from us, we can help redevelop or redesign your website, even during the middle of your SEO campaign.

Will an SEO services expert give my business many backlinks?

They certainly can. However, while backlinks can help boost your website’s spot in your SERP ranking, they can also hinder your SEO growth if not done efficiently. Talk to us so we can audit your site to determine how many high-quality and purposeful backlinks you need.

Why should I trust Digital Spotlight, as I’ve been burnt by other agencies before?

We don’t do guesswork when doing SEO for your site. Our evidence-based and scientific approach has helped hundreds of businesses generate leads and revenue through Google.

Plus, Google recognises us as one of its top 2% Premier Partners. We’ve built our company on the back of ranking clients, so let us do it for you, too.

Do you focus on big or small companies?

Whether you have a small or large business, we offer different SEO packages, from entry to enterprise level, that can fit your marketing budget.

Will adopting SEO help boost my sales?

SEO done right can help boost your search engine visibility and increase traffic to your website. In turn, customers looking for your products and services will be more likely to purchase from you.

What can I expect with my SEO audit?

When we perform an SEO audit, we will identify specific issues on your website and offer solutions to fix these problems. If you want to check these issues from another angle, you can verify our findings through our competitors.

Does SEO change over time?

SEO rules and Google’s algorithm continuously evolve. Thus, a good SEO strategy involves keeping up with the search engine giant’s often-abrupt updates.

To keep yourself up-to-date, partner with SEO experts who can use advanced analytics tools to analyse and work with real-time data.

Google rankings fluctuate every day. Is this normal?

Search engine ranking fluctuations are normal because Google continuously makes changes to its algorithms. While many of these tweaks are minor, a select few can be significant enough to cause major changes.

What type of companies do you work with?

We’ve worked with businesses from various niches in Australia. For example, our clients in Sydney include hotels, speech therapy clinics, and property listing providers.

Overall, we can work with any business owner we believe we can help because we direct our efforts on the figures that are most important to your business.

Should I hire an SEO agency that guarantees page-one rankings?

We cannot promise or guarantee page one Google rankings, and no one should. Those who do are either lying or using illegal means that can get you in trouble when Google finds out and penalises you.

What is a search marketing strategy?

Search marketing strategy encompasses SEO and search engine marketing. By combining SEO with paid advertising (Google Ads, for example), this strategy can help your company promote your business online.

Google Analytics 4 is one of the SEO tools we use to assess your marketing strategies and help meet your customers’ needs more efficiently.

What does an internet marketing specialist do?

As an internet marketing specialist, we can help you generate qualified leads and sales that meet the goals of your digital marketing strategy.

We can also get online marketing solutions based on results to help sustain your digital marketing performance and outperform your competitors.

Let’s Get In Touch

Feel free to get in touch with us or if you like, you will always be welcome at our office, we love visits! test

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Sydney

Suite 2, Level 18, 45 Clarence St.
Sydney NSW 2000, Australia

Newcastle

Suite 1, 24 Alma Rd,
New Lambton NSW 2305, Australia

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1300 891 181

Contact Us

LOCATION
Sydney

Suite 2, Level 18, 45 Clarence St.
Sydney NSW 2000, Australia
Newcastle

Suite 1, 24 Alma Rd,
New Lambton NSW 2305, Australia

PHONE NUMBER
1300 891 181| 0435 938 820|

  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
    It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

    Iris Lever , CMO at PropertyMe
  • I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing

    Joseph Khoury , Tree and Garden Solutions
  • We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant

    Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management
  • You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…

    Yuri Marshall , Visaone
  • I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

    Director , Eastside Speech Solutions
  • In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…

    Philip K. Bonser , Goulburn Offroad Carts
  • The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…

    Sophie Sutjiadi , Grace Hotel
  • The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service

    Tim Lassig , Director Hospitality Fitout Specialists
  • I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

    Martin Roschach , Director Reach for Life Health
  • Working with Blake and Digital Spotlight has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

    Sean Hearsee , Managing Director Sage Painting
  • Blake and his team are brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!

    Jordi Twomey , Twomey Dispute Lawyers
  • We have been very pleased with our decision to engage Digital Spotlight to manage and and improve our SEO. Blake, John and the rest of their team are very responsive and know their stuff. After some bad experiences with other providers in this space, we're not going anywhere.

    Managing Director , Avlaw Aviation Consulting