We’ll get to work right away, implementing strategies based on the issues we identified during the audit, fixing potential problems and creating a market research file based on our analysis, research, and copywriting approach.
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So, your Facebook advertising campaigns should want quality leads and sales rather than just likes and engagement.
That sounds like a clear goal. But creating effective Facebook ads isn’t a job for amateur advertisers.
Facebook Ads is more than just your typical advertising tool; it’s a complex beast that runs on thousands upon thousands of dynamic calculations.
When you think you’ve gotten the hang of Facebook Ads, the platform changes the game’s rules.
It seems unfair, but millions of businesses still choose to run ads on this social media platform. Why’s that, you ask? That’s because the potential rewards are too great to ignore.
What separates the dreamers from the winners is a secret weapon. And what could be better than having experts on your side who speak the same language as the Facebook engineers running the platform?
Digital Spotlight’s founders are top-tier mathematicians who can transform numbers and data into formidable advertising tools. Our agency prides itself on our unique maths-conscious, results-focused marketing approach.
Whether you’re a local start-up, a small business looking for more online exposure, or an Australia-wide eCommerce company seeking to scale, our marketing specialists can help transform your business into a marketplace leader, as we successfully did for many others.
What Is a Facebook Ad Agency?
A Facebook ad agency helps clients manage their social media ads on Facebook.
Different Types of Facebook Ads
If you want to make your products’ advantages stand out, the following Facebook Ads options might be for you:
- Product Ads
- Slideshow Ads
- Collections Ads
You can also kickstart your lead generation campaigns with the following formats:
- Facebook Lead Form Ads
- Dynamic Ads
- Messenger Ads
Brands that want to make a big splash on Facebook’s news feed can also use Augmented Reality Ads, Video Ads, and Carousel Ads.
How Facebook Advertising Works
Facebook advertising allows you to reach different social media users quickly. But it’s crucial to develop a well-planned campaign, as the cost-effectiveness of your ads depends on your entire marketing strategy.
Creating Compelling Ads
Identifying the client’s goals is the first step in creating an ad. Typical goals include:
- Boost brand awareness
- Increase sales (with a higher return on investment or ROI)
- Get more clients and leads
- Market a new product
Why You Need a Facebook Advertising Agency Like Digital Spotlight
While you can manage your own Facebook Ads, you’ll likely spend more time and money competing against industry experts who are dedicated to understanding Facebook’s increasing complexity.
Like Google Ads, exceptional maths pros operate Meta (the company that runs Facebook and Instagram) rather than advertisers.
You’ll need specialists on your side who can adapt your marketing strategies to Facebook’s mathematical language.
Digital Spotlight can get you the usual Facebook PPC goals, including likes and engagement. But delivering a steady stream of high-quality leads to your business is where we truly excel.
Save Time From Doing It Yourself
You’ll need time and resources to manage your own Facebook Ads, especially if you’re not a digital marketing pro.
The Necessary Experience and Tools
Marketing on Facebook requires a unique set of skills, regardless of how good you are at it.
Your online marketing efforts can go awry if you try to do it yourself without professional help and the necessary tools.
You Don’t Want to Waste Your Marketing Dollars
Your Facebook ads can cost you more than you get back if you don’t hire an agency.
Data collection is key to knowing how your target audience interacts with your page.
Working with specialists who know the ins and outs of digital advertising and social media platforms and have the tools and expertise to help you succeed online can help you get the most out of your marketing budget.
You Want to Dominate Your Competitors
Running an online business requires a solid social media strategy moving forward.
Facebook ads can significantly increase a company’s revenue, which is why everyone is getting on board with this platform.
You can lock out your competition with the help of a data-driven ROI-focused agency.
Organic Reach Is Dead
You don’t need to give up on your Facebook marketing because fewer people see your organic content.
You can reach a new audience, market your products or services, and grow your business with Facebook ads.
Customised Ads
You can customise every aspect of your Facebook page, from the cover photo to the ad format.
The ads manager lets you tailor your sponsored posts in terms of design and copy delivery optimization, campaign objective, and bidding.
Influence Buyer Decisions and Behaviour
What do consumers do when they can’t decide what to buy? They turn to their friends or family for help. Humans are social creatures, so we value others’ opinions when making decisions.
Whenever we decide, we look for signs that our choice is correct. Facebook is great for guiding customer behaviour because it offers social proof.
Mobile Marketing
Now that smartphones are everywhere, active users spend more time on Facebook’s mobile app.
Most social networking sites make it easy for businesses to reach mobile users with targeted ad units, like Lead Ads, that eliminate the need to fill out forms. It’s a simple tweak that can help boost your lead generation.
Lower Acquisition Costs
With Facebook, you can grow your business without breaking the bank.
Facebook advertising can let you reach a larger audience with a minimum budget, unlike most traditional marketing options, which usually cost more.
Are Facebook Ads Worth It?
Many businesses take their company to greater heights with Facebook ads. An extensive paid ad campaign can get your brand in front of millions of people who care about what you’re selling.
As online competition gets more challenging, using Facebook ads to level the playing field is a great way to beat your competitors.
Work Smarter, Not Harder With Facebook Ads Management
We don’t just target likes and comments. We analyse everything: Facebook user behaviour, demographics, core, custom, and lookalike audiences.
Harness Facebook Marketing Power and Grow Your Business
Information and buying decisions have changed because of digital marketing.
Consumers are the ones in charge in today’s over-connected world. They use social media platforms like Facebook to reach out to brands, share their experiences, or even complain.
Book your FREE no-pitch consultation
Put an End to Revenue Uncertainty
With our numbers-conscious, results-focused marketing approach, you can get rid of campaign guessing games and revenue uncertainty.
We can also help you build an ad strategy tailored to your business that works for each stage of your customer’s journey.
Facebook Ads Have Precision, Which Means a Greater ROAS for Your Business
It’s no secret that Facebook ads is one of the most effective digital marketing strategies today to boost your return on ad spend (ROAS).
The reason? Facebook ads’ highly targeted nature, endless scalability, and profitability.
You can use these features to your advantage if you hire the right digital marketing agency.
When It Comes to Targeting, Facebook’s Algorithm Is Smart
We’re the same type of people who run Instagram and Facebook: engineering and maths professionals.
Our founders are experts in statistical analysis, similar to the kind of maths that enabled Instagram and Facebook to thrive.
It’s in our DNA to think like Instagram and Facebook.
The Missing Piece of the Puzzle
Befriend Facebook’s algorithm to make a good Facebook ad campaign. It’s all about numbers and data analysis with Facebook ads.
Our unique audience analysis and Facebook’s advanced features have helped our clients’ leads and sales become 30% to 70% cheaper than any other advertising method.
Book your FREE no-pitch consultationGrow Your Brand With Facebook Ads
Digital Spotlight can help ensure that your Facebook advertising strategy gears towards reaching your goals, like growing your brand. We collect, analyse, and model data to identify new users you can target with your Facebook ads campaign.
With our math-based approach, we can help you pinpoint people who love the products you sell so your conversion rates go up.
How Our Facebook Marketing Team Can Help
Nobody wants to hear routine, one-way sales pitches. We’ll let our case study speak for itself.
Check out how we revamped a losing Facebook ad campaign and brought in $102,580.47 worth of extra sales in two months for free.
What Makes Digital Spotlight Different
So far, 1,812 clients have trusted us with their digital marketing campaigns. Here’s why:
Never Ignore Possible Leads
Working with specialists means not missing any leads you don't know how to get. You also know that you’re paying the lowest possible CPA (cost per acquisition) for your leads.
Check out what Yuri Marshall, a registered migration agent with VisaOne, a leading company in Australian visas and migration, has to say after working with us:
“You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…”
Learn From Experts
We believe in building lasting relationships, so we’re always willing to explain what we're doing and teach you anything you want to learn.
No Lock-ins
We don't tie anyone down with lock-in contracts because we're confident in consistently delivering qualified leads.
No Secrets
We work through your Instagram and Facebook Ads accounts. You can see everything we’re doing and take back control anytime you want.
Advanced Targeting
Pixels and lookalike audiences let us know who's considering your products and who's clicking your ads.
We use advanced statistical analysis and data modelling to help you engage with your ideal market and find qualified leads.
Full-Service Agency
Businesses and customers evolve and change over time. So do marketing needs, like the arrival of new potential buyers, social media platforms (Instagram or LinkedIn), and other digital channels.
It’s why we don’t just do Facebook Ads management; we also offer Google and Bing Ads marketing services.
Measurable Results
Jargon-ridden performance reports aren't our thing. We offer easy-to-understand data-based insights to help you understand how successful ad campaigns work.
Dedicated Expert
Our highly trained team of Facebook ads experts know how to engage your target market effectively.
Whether it's setting up your Facebook Pixel or understanding custom lookalike audiences, we’re the allies you’ll need.
Contact us today for a no-pitch consult
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Sell More Products With Facebook Advertising
You can transform your business into an e-commerce powerhouse with a razor-sharp Facebook ads campaign.
But to integrate Facebook into your high-performance marketing funnel, you need an expert team to provide you with the necessary expertise.
Customers have more information and options than ever, so personalisation is becoming essential in almost every aspect of digital marketing.
ROI-Driven Facebook Ads Agency Partner
A good Facebook ads agency is an ROI-driven agency.
We don’t hide behind vanity metrics that don’t matter to your business. We care more about conversions than likes on your post.
Track the Performance of Every Dollar
Our team gets your campaigns off the ground and updates you every week. All the while, we’re refining the message and targeting based on your customer feedback.
We do more than ads. A 360-degree view of your business lets us identify broader business opportunities that can complement your Facebook ad campaigns.
Attention-Grabbing Facebook Advertising
Work with a Facebook marketing agency that has proven success leading ad campaigns.
We have incredibly talented Facebook advertising specialists who develop market-grabbing, profit-oriented campaigns day in and day out.
Laser-Focused Facebook Marketing To Grow Your Brand
Business pages have been losing visibility on Facebook for years, and the numbers are expected to fall even further.
Facebook is trying to keep its news feed engaging and relevant, with content coming out every second of the day.
A Facebook ad is a great way to reach new people, promote your products, and expand your business.
Book your FREE no-pitch consultationOptimise Your Ad Spend
A lack of experience usually results in businesses wasting money on social media platforms. A team of experienced people is crucial to getting consistent results.
Digital Spotlight helps you generate sales at a lower cost, increase conversions on your website, and understand your spending, so you get the best bang for your buck.
Get Results Even Post-iOS 14
The iOS 14 updates have made Facebook advertising increasingly challenging. Advertising agencies use Facebook ad-tracking software to help clients track their sales.
Get Advertising Copy That Converts
Ad copy should highlight your product’s or service’s benefits and compel action. It’s your goal to get your target audience to call, click, or visit your website to convert on their own.
Digital Spotlight helps you create ads that appeal to potential customers who are yet to become loyal customers.
What Results Can I Expect With Facebook Advertising Services?
Take advantage of Facebook Ads‘ incredible targeting capabilities to maximise your social media advertising ROI.
It takes more than a trendy profile and a few amusing posts to harness the power of this social media platform.
Organic reach no longer works for most businesses because there’s too much content online.
That’s where having the right Facebook advertising agency makes all the difference.
At Digital Spotlight, we don’t do set-and-forget marketing campaigns. It’s a long-term commitment, and we intend to deliver long-term results for your business.
Over time, we optimise your ad campaigns to squeeze the maximum return for every dollar. Our team can help you capitalise on peak seasons for a massive boost in sales, from Black Friday to Christmas.
How Long Does It Usually Take to See Results?
Facebook ad outcomes depend on your current issues and strategy. In some instances, we’ve achieved incredible ROI in two months.
If your ad strategy has deep foundational issues, it can take a long time to fix.
The good news is that we can usually diagnose your current issues and tell you how easy or difficult they are to fix. With us, you’ll receive a straightforward assessment.
How Can I Start Facebook Ads With Digital Spotlight?
Work with us and let us take the lead in your ad campaigns. Contact us here for a pitch-free consultation.
Building Your Advertising Campaigns
We'll help you scale your Facebook ads, manage ad spending, maintain Facebook advertising costs low, and measure ROI. We'll also build your accounts according to the industry’s best practices.
Communication and Reporting
We regularly deliver reports on your progress from our team of experts as we help you get the most out of Facebook and Instagram advertising. There will be no fast-talking salespeople on the line when you call us. We listen to our clients before offering recommendations (we never take on a client unless we know we can help them).
Scaling the Results
As soon as we see an ROI, we can scale up your campaigns to further drive up revenue.
Other Social Ads Services Offered by Digital Spotlight
As a Meta Business Partner, we also offer Instagram Ads management services.
How Are Facebook Ads Different From Google Ads?
Facebooks Ads is one of Meta’s pay-per-click (PPC) advertising products.
On the other hand, Google Ads is Google’s PPC advertising system.
Your company’s online success depends on a digital marketing agency‘s expertise in Google Ads. So you’ll be glad to know that we’re one of the few Google Premier Partners worldwide.
Finding Clients
Over the past few years, we’ve helped companies as large as multinational organisations and as small as a family-run online store.
We work with clients that we know we can achieve a significant return on investment.
We’re here to help, but if we think Facebook ads aren’t suitable for you, we’d rather say no than let you spend thousands only to find out that it’s not the right fit for you.
Contact Us
Do you have questions about Instagram and Facebook Ads, SEO, Google Ads, or Bing advertising? We’d love to hear from you.
Book your FREE no-pitch consultationWhat makes a good Facebook ad? What is the best Facebook marketing strategy?
Facebook values what its users value. The platform achieves this goal by setting up an algorithm that filters and distributes content.
So, a quality Facebook ad resonates with Facebook’s algorithm.
An excellent way to make your Facebook advertising strategy algorithm-friendly is to work with a digital marketing company that reads numbers the way people read words.
That’s where you can benefit from Digital Spotlight’s unique, algorithm-sensitive marketing services.
Are dynamic Facebook ads different from standard ads?
Visually, the two ad strategies look the same. But you create them differently.
You choose the copy and images for standard ads. Meanwhile, dynamic Facebook ads automatically display products and shop inventory based on potential customers‘ browsing habits.
Do I need a Facebook advertising agency to run my ads?
We offer straightforward consultations. If we think your business doesn’t need an agency’s services right now—and not all business owners need them—we’d advise you upfront instead of making you spend your hard-earned budget on something you don’t need.
Are you interested in a no-pressure consultation with a Facebook advertising expert? Let’s talk.
Does Facebook marketing work? Does it work for every type of business?
Facebook marketing is one of the most effective social media marketing strategies today. But you can only access its power if you do it correctly.
We’ve invested millions in 1,812 companies across 355 industries, so we know how to get the right things done.
Clients partner with us because they see how mathematicians and statisticians use PPC campaigns like Facebook Ads to generate unbelievable ROI for various businesses.
We consistently get our clients leads and sales for 30 to 70% less using our in-depth understanding of Instagram and Facebook’s advanced features and our one-of-a-kind audience segmentation analysis.
What types of companies are suited to advertise on Facebook? What businesses are Facebook Ads suitable for? Will Facebook Ads work for my eCommerce business?
If done correctly, companies, including real estate, eCommerce, fitness, healthcare, and investment companies, can benefit from Facebook advertising.
Whatever your target market, Digital Spotlight can help you develop ad strategies that work in today’s digital world.
You can read Facebook’s advertising standards for more information on the platform’s ad guidelines.
Is it better to hire in-house or an agency for Facebook marketing?
This is how we see it:
Each company might require different marketing services depending on its business goals.
That said, if you partner with an agency, you’ll work with a team of specialists with the tools, experience, and expertise that a generic in-house service can’t provide.
Digital Spotlight is a Meta Business Partner. So we can access Facebook’s latest tools, insights, training, and other resources to boost your campaigns.
What is a Facebook Pixel?
This feature lets you track visitors’ activities on your website and sales pages. Using this data, you can create an audience, even a lookalike audience, so that the right messages can get to the right users.
How do I measure the results of a Facebook campaign?
When measuring results, brands usually analyse impressions. This metric shows how often your ad appears on screen, which helps determine whether your paid ads reach enough people.
How do you report your results?
We work through your Instagram and Facebook Ads account, so you can track where every dollar goes. You’ll know how the campaigns are doing, where we want them to be, and what we’re doing to get them there.
We also recommend ways to improve your campaigns if it needs to convert.
How much does Facebook advertising cost?
A Facebook ad auction determines the cost of showing your ad.
How much Facebook ad budget do I need?
You decide how much you want to spend on Meta technologies like Facebook, Instagram, Messenger, or Meta Audience Network.
Read Meta’s pricing guide for more information.
How should I use A/B testing for my Facebook advertising campaign?
If you want to perform an A/B test, duplicate your existing campaign, ad set, or modify a variable or compare two campaigns.
With our expert team’s help, you can maximise your Facebook advertising A/B testing budget.
Do I need a Facebook account for Facebook Ads?
Yes. You’ll still need a standard Facebook account even if you can create ads without a Facebook Business page.
Will I have to make changes to my website?
That depends on how your campaigns are doing.
We offer pitch-free consultations to help you determine what’s working and what’s not.
What does a digital marketing agency do?
Generally, digital marketing involves using digital channels to promote or engage brands to increase sales.
With Digital Spotlight, you get unique, sustainable, and realistic solutions in these areas:
- SEO (search engine optimisation)
- Google Ads
- Facebook and Instagram Ad Management
- Bing Ad Management
How do I sell my Shopify products on Facebook?
Your Shopify catalogue will sync to Facebook and Instagram when you connect your Shopify and Facebook accounts.
With Facebook Ads Manager, you can create ad campaigns to find new customers.
Shopify lets you manage orders, payments, and returns once you start making sales through your ads and social posts.
Who are the big six ad agencies?
The “big six” ad agencies include:
- WPP
- Publicis
- Omnicom
- Interpublic
- Dentsu
- Havas Group
Which is better, Facebook Ads or Google Ads?
Facebook and Google Ads are the two most popular paid online advertising channels in today’s market.
You should think of these options as complements, not rivals.
While a few distinct features might make one option more suitable for a business than the other, the two platforms can deliver outstanding results with a customised ad campaign strategy.
When you combine paid social with other PPC campaigns like Google Ads, your ROI can increase—but only if you’re working with math-savvy experts.
Do you have experience in my industry?
Our team has run successful campaigns for clients in real estate, healthcare, fashion, automotive, hotel, and cloud services.
Being in the industry for over a decade and having invested millions for 1,812 clients in 355 niches, Digital Spotlight has a wealth of experience you can’t easily access anywhere else.
Why is Digital Spotlight the best Facebook advertising agency?
Our team at Digital Spotlight is made up of certified specialists in statistical analysis, the sort of maths that runs Facebook and Google. The way these digital channels think is in our company’s DNA.
Ready to transform your company into a digital marketplace leader? Set a pitch-free appointment with our experts.
You can email us at [email protected] or call us at 1300 891 181.
You can also visit us at 24 Alma Road, New Lambton, New South Wales (NSW) 2305, Australia or Suite 2, Level 18, 45 Clarence St. Sydney NSW 2000, Australia.
Book A Consultation With An Expert. No Sales Pitch. Guaranteed.
We work only for clients we know we can get a serious ROI for. That's why we don't sell, we listen, and we talk about what's realistic.
If you want to talk to an expert about Google platforms, book in for a free no-pitch consultation.
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