If search engine optimisation (SEO) feels a bit like a minefield, you’re not alone. Many businesses find it overwhelming, which is probably why they turn to experts like us who know how to deliver real traffic and quality leads.
- Trusted by more than 1,800 businesses worldwide, our SEO services are built on over 15 years of experience, backed by solid data insights, and performance-driven results.
- We’ve managed SEO campaigns that have secured top Google rankings, boosted online visibility, and generated a steady stream of high-quality leads.
- We’ve helped our clients add more than $130 million to their annual revenue.
Perhaps you’ve been running your business in Australia for years, but your website keeps slipping behind in search engine results while your competitors consistently appear on page one. That means potential customers are finding them, not you, every single day.
Here are some of the reasons that might be holding you back:
- You don’t have the time or technical know-how to manage SEO yourself.
- You’re already juggling the daily demands of your business, so SEO keeps sliding down the to-do list.
- You’ve tried outsourcing SEO services in the past, but were left with confusing reports, vague promises, and underwhelming results.
- Some agencies talked big but used questionable tactics that damaged your rankings rather than improved them.
- The result? Frustration, wasted money, and little to no return.
Or maybe you’re a trusted digital marketing agency, and more of your clients are asking for SEO services. The demand is there, but:
- You’ve had to turn them down because your team simply doesn’t have the capacity.
- You’ve tried building an in-house SEO team, only to find it costly, time-consuming, and difficult to retain top talent.
That’s where we come in.
We stay ahead of the curve by continuously testing and refining our SEO strategies based on real-world performance. By analysing data from specific niches, we can detect subtle Google algorithm changes that many agencies miss, giving you a competitive advantage.
Many of our clients come to us after cycling through four to seven other agencies, tired of empty promises. We earn their trust through results, not lock-in contracts.
Our SEO approach to SEO is strategic, customised to your business goals, and completely transparent. We believe in fair pricing, even as your rankings improve and your website becomes a stronger revenue driver.
And unlike some, we don’t make empty promises. Guaranteeing a #1 Google ranking often involves risky tactics that can lead to penalties, something we simply won’t do. There are too many variables to make that promise honestly.
Instead, we focus on delivering proven, high-performing marketing strategies to grow your sales and maximise your return on investment (ROI).
You can outsource SEO with us in the way that best suits your business:
- White label model: Offer SEO under your own brand while we handle the work behind the scenes. You keep control of the client relationship, set your own pricing, and pay our outsourcing rates.
- Referral model: Prefer a hands-off approach? Just send the client our way, and we’ll take care of everything, from onboarding to billing. You’ll earn monthly commissions for as long as they stay with us.
Either way, you’ll get expert-level SEO without the headaches. It’s scalable, flexible, and ready to grow with your business.
Time to get started. We’d love to help.
If you’d like to chat in person, you can visit us at one of our offices:
- Newcastle: Suite 1, 28 Donald Street, Hamilton, New South Wales, Australia
- Sydney: Suite 1B, Level 16, 56 Pitt Street, Sydney, New South Wales, Australia
Or, give us a call at 1300 891 181 or email [email protected]. We offer a free, no-obligation consultation with one of our SEO specialists.
Understanding SEO Outsourcing
Running a business means constantly balancing priorities. One minute you’re closing deals, the next you’re building your brand or developing your products and services, and creating a marketing strategy.
But here’s the thing: you don’t have to do it all yourself. Outsourcing specialised tasks to dedicated professionals gives you back valuable time to focus on what matters: growing your business.
In fact, many entrepreneurs struggle with SEO. Getting your website optimised to show up at the top of search engine results pages (SERPs) takes time, skill, and constant effort.
If you have limited expertise (or patience) to handle SEO in-house, outsourcing your SEO efforts could be the game-changer that brings in more organic traffic and better leads without the stress.
What Is SEO Outsourcing?
Heard the term “SEO outsourcing” but not quite sure what it involves? Here’s a quick look at what it means, why it’s useful, and how it can help your business grow.
SEO outsourcing involves hiring and partnering with an external agency or freelancer to handle (and sometimes even develop) your SEO strategy, with the goal of increasing your organic traffic from search engines.
This practical move of outsourcing your SEO activities is helpful if your marketing team is stretched thin or lacks the resources, time, or tools to run an effective SEO strategy internally.
Is It Possible to Outsource SEO?
Yes, businesses of all sizes, including large corporations, small businesses, startups, and nonprofits, often outsource their SEO.
It’s a cost-effective way to tap into expert knowledge and powerful tools without the hefty investment of building and maintaining an in-house SEO team.
Why Is SEO Outsourcing Worth Your Time and Money?
Did you know that 70% of people skip right past the ads and head straight for the organic search results? And most of them click on one of the top three listings, meaning those top spots capture nearly two-thirds of all search traffic.
If your website isn’t ranking near the top, you’re missing out on valuable clicks, leads, and potential customers. That’s precisely why investing in SEO pays off.
Still on the fence about outsourcing SEO? Think of it this way: you get a group of experts working behind the scenes to boost your online visibility, while you stay focused on running and growing your business.
You’re great at running your business, but if SEO isn’t your strong suit, that’s okay. Outsourcing allows you to stay focused on what you do best, while professionals like us handle the rest.
When Should You Outsource SEO?
If your team’s low on capacity or SEO isn’t really in your wheelhouse, outsourcing might be precisely what you need.
Let’s face it, SEO is complex and ever-changing. It takes serious skill to get right. And when your team’s already juggling a dozen other priorities, it’s easy for SEO to slip through the cracks.
That’s where we come in. As your business grows, we scale right alongside you. We’ll adapt our strategies to meet your goals and ensure your website stays ahead in search engine results.
Curious about how it works? Let’s chat! Book a free consultation now. Call 1300 891 181 or email [email protected]. Or, simply fill out our contact form, and we’ll take it from there.
Outsourcing SEO Will Help Your Business Grow
Your competitors are likely investing in SEO. The question is, are you? Outsourcing SEO to us gives you a strategic edge. It helps you outrank competitors and attract more qualified customers.
If you’re looking for a growth strategy, outsourcing SEO can take your business to the next level.
We’ve helped countless clients tackle tough challenges and turn them into major wins. Plus, we’ve got real-life examples to prove it.
One standout? SAGE Painting. This well-known painting company serves homeowners and commercial clients. And its SEO journey has been nothing but impressive.
Check out how we transformed SAGE Painting’s SEO performance:
- Organic traffic climbed from 238 to 780 users, a 228% increase
- Top 3 Google rankings jumped from 4 to 76, an astonishing 1,800% boost
- Top 10 Google rankings rose from 61 to 296, a solid 385% growth
So, what do these results mean for you?
The surge in organic traffic means effectively attracting more target customers. The significant boost in the top 3 rankings indicated improved online visibility for keywords. Plus, the rise in the top 10 rankings demonstrates strong overall search performance.
This isn’t just numbers. It’s proof that our SEO strategy drives serious growth.
Benefits of Outsourcing SEO
Ready to scale your business without burning out? You don’t have to be an SEO expert to get professional-level results.
Outsourcing SEO services lets you stay focused on what you do best. Meanwhile, a dedicated team handles the heavy lifting behind the scenes.
One of the biggest perks? You skip the effort, cost, and complexity of building an in-house SEO team. But that’s just scratching the surface.
Partnering with the right SEO provider opens the door to even more advantages. It helps your business grow, keeps clients happy, and boosts your revenue with confidence.
Here’s what you get when you outsource SEO to us:
Expedience
In the fast-moving world of SEO, timing is everything.
Outsourcing SEO gives your business a fast, effective solution without the need to hire or train new staff. Instead of building an internal SEO team from scratch, you can tap into ours.
We’ve already brought together a group of seasoned SEO professionals, including content writers, technical experts, and outreach specialists, who know how to deliver tangible results across a wide range of industries.
Expertise
You wouldn’t trust just anyone with your business, and neither would we. That’s why our team is stacked with SEO pros who know how to turn traffic into growth.
With over 15 years of experience and more than 1,800 clients, we’ve built a powerful dataset that helps us detect key patterns and shifts in Google’s algorithm.
Online marketing agencies like ours that specialise in SEO are well-versed in algorithm changes and emerging SEO tactics.
For in-house SEO teams, especially ones from smaller businesses, keeping up with these constant changes can be tough. That’s why hiring someone solely for SEO isn’t always practical.
Outsourcing SEO gives you access to up-to-date knowledge and proven strategies without the overhead.
Cost
Worried about the cost of SEO? Outsourcing SEO can be far more cost-effective than building an in-house team.
Our monthly SEO pricing is straightforward, transparent, and flat-rate. There’s no guesswork and no surprise charges.
You’ll always have a clear understanding of what you’re paying and the value you’re getting. As your rankings climb, your cost per lead decreases. That means your investment works even harder for you.
Think of outsourcing SEO as an investment, not an expense.
Comprehensive SEO Solution
Want more traffic, better rankings, and measurable results? Our all-in-one SEO solution combines every essential element to give your business a powerful, results-driven boost.
We take a strategic SEO approach designed to meet your unique goals and flexible enough to evolve with your business.
Here are the SEO service packages we offer when it comes to general and city-based keywords:
Each package is based on how many keywords we’ll target to boost your online visibility.
| Number of initial target keywords | Number of target keywords from the second month onwards | |
| SEO Entry | 3 | 5 |
| SEO Premium | 6 | 10 |
| SEO Corporate | 9 | 15 |
| SEO Corporate Plus | 12 | 20 |
Improve Scalability
When you outsource SEO, you don’t have to engage with tedious SEO day-to-day tasks.
Outsourcing SEO enables you to utilise your time and resources more strategically to manage your Australian-based business. As a result, you can streamline operations and scale your company more effectively.
Reduce Workload
Teaming up with a trusted SEO company can take a huge weight off your shoulders. It lightens your workload and gives you the freedom to focus on managing your business more efficiently.
Access to Powerful SEO Tools and Resources
SEO demands advanced tools and technology, many of which come with a hefty price tag. By outsourcing, you gain access to powerful insights and resources without the need for upfront investment.
We enhance your marketing efforts with a proven toolkit of data-driven strategies. They’re designed to boost sales and deliver a strong ROI.
Here are some examples of SEO tools we use:
- Google Search Console: Tracks how your site appears in Google search results and alerts us to any issues.
- Screaming Frog: Provides detailed, real-time data on individual pages or your entire site.
- Google Analytics: Gives us web traffic statistics and user behaviour insights.
They’re like our SEO sidekicks, keeping us informed and ensuring your website is in good shape.
Consistency and Moderation
SEO isn’t a one-and-done task; it’s an ongoing process. We constantly study patterns in keywords, content, and site authority to identify what Google is consistently rewarding.
When we notice something new, we test it on our own sites first, then optimise our clients’ campaigns to stay ahead of the curve. By outsourcing to a leading SEO agency like ours, you get consistent, adaptable support that keeps your strategy fresh and effective.
Global Reach
Planning to take your business global? Outsourcing SEO gives you access to valuable insights across niche industries and helps craft strategies tailored to different markets and audiences.
We’ve already helped 1,800+ international businesses across 355 unique niches land first-page rankings on Google. Fortunately, we can do the same for you.
“The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service. I would highly recommend Digital Spotlight’s services for your business!”
Sophie Sutjiadi | Grace Hotel
Drawbacks of Outsourcing SEO
While outsourcing SEO can offer big advantages, it’s not without its challenges. From communication gaps to quality concerns, it’s essential to understand the potential drawbacks before proceeding.
Here’s what to watch out for:
Limited Control
Among the main concerns surrounding outsourcing SEO is the loss of direct control. When someone else manages your strategy, it can be harder to oversee day-to-day decisions or make quick changes.
Problem
You might have less control and insight into all the SEO tactics being used. Some may even involve risky or outdated methods. These could negatively impact your site’s performance.
Solution
Control stays in your hands. We work with you, not around you. Our service agreements clearly outline deliverables and responsibilities. So, you always know what to expect. It’s all about building a partnership that works for all parties.
Communication Gaps
Clear communication is the backbone of any successful partnership. But with outsourcing SEO, gaps can develop if you’re not careful. That’s why staying aligned and informed is more important than ever.
Problem
Outsourcing SEO can sometimes bring challenges like language differences, time zone gaps, unclear expectations, or irregular updates. All of them can make communication difficult.
When that happens, it can lead to confusion, misalignment, and unwanted delays.
Solution
Our clients love that we don’t just deliver strong SEO results. We also make it easy to understand how we’re doing it.
We keep communication simple and stress-free. We offer 30-minute monthly reporting via Zoom or phone to keep you informed.
With clear updates, easy reporting, and regular touchpoints, you’ll always know exactly what’s happening and why it matters.
Limited Market Knowledge
Many SEO agencies serve a wide range of industries, which means they might not have deep, specialised knowledge about your particular field.
Problem
Not every third-party SEO provider will fully grasp the ins and outs of your business. Without that understanding, it’s tough for them to craft an effective SEO strategy that’s genuinely tailored to your goals and audience.
Solution
We’re committed to doing the homework. By taking the time to thoroughly research and understand your industry, we can customise your SEO strategy to match the trends.
Quality Control
When you outsource SEO, maintaining consistent quality can be tricky. Without the right checks in place, you risk getting cookie-cutter strategies or even low-effort work.
Problem
Maintaining consistent quality can be a big challenge when outsourcing. Because agencies often juggle many clients at once, your project might not always get the focused attention it deserves.
Solution
When you work with us, every effort is geared toward driving significant results for your business. We keep you in the loop through clear reporting. We also welcome your feedback anytime.
Our team knows how to work with Google’s algorithm, not against it, to bring in high-quality traffic and visitors that are more likely to convert.
The best part? That translates to more leads, more sales, and a stronger ROI.
Your Keywords
While our SEO experts are pros at uncovering high-opportunity keywords, you’re still the expert on your own business. And that makes your input invaluable.
You’ll fill out a quick questionnaire when you get started, giving us insights into which keywords or services matter most to you. From there, we integrate your priorities and suggestions with our research to build a strategy that truly reflects your goals and gets results.
Your Content
Your website’s content should reflect what makes your brand unique. While an SEO agency like ours can craft strategic, keyword-focused content to attract your target audience, there are certain elements, like your brand story, mission, and values, that only you can truly define.
That said, our experienced writers are here to collaborate with you. We’ll help turn your insights into compelling content that showcases who you are and resonates with the people you want to reach.
Your Relationships
Even the best SEO agency can’t replicate the real-world relationships you’ve built with partners, suppliers, and other businesses.
While we can deliver the strategy and structure for your SEO success, you bring the connections that help amplify your content. Plus, you’re getting it shared, cited, and talked about within your industry circles.
Your Brand Perspective
The unique brand perspective is what sets you apart. Likely, it has been key to your success so far.
No matter how experienced an SEO agency is, they can’t fully grasp what your brand stands for or how you want to be seen by your market.
That’s why outsourcing SEO works best when it’s built on a foundation of collaboration. We bring the strategy and execution, but your insight fuels the direction.
While we take a data-driven, analytical approach, we’re business-minded first, committed to understanding your brand deeply before offering tailored recommendations.
Your Growth Strategy
You might hand over SEO targets like “rank higher for this keyword” or “increase website traffic,” but the bigger-picture growth strategy? That’s still yours to define.
Where do you see your business in a month? A year? Five years? That’s where we come in. Not just to tick boxes, but to help align our SEO game plan with your long-term vision.
We’re all about understanding your goals, so we can become the kind of partner who actually helps you reach them.
What SEO Tasks Can You Outsource?
At Digital Spotlight, we offer a full range of digital marketing solutions designed to enhance your online presence. From SEO to content marketing, we tailor solutions that deliver meaningful outcomes.
Discover how our SEO strategies can boost your visibility, attract the right traffic, and turn clicks into customers.
Here’s what we offer to help your Australian-based business grow online:
Keyword Research
We don’t rely on hunches. We dig into real data to discover exactly what your potential customers are typing into Google when they’re ready to take action.
Through in-depth keyword research, we identify the high-converting keywords that drive results for your business. Then, we seamlessly integrate those keywords into your website content to boost your rankings, attract the right visitors, and turn traffic into leads and sales.
Content Planning
Great content doesn’t happen by accident; it’s planned with purpose. We work with you to build a content roadmap that speaks to your audience and keeps your SEO strategy on point.
We don’t just glance at your website; we thoroughly examine it. Our content audits take a sharp SEO lens to your existing pages to uncover what’s working, what’s holding you back, and where the biggest opportunities lie.
From there, we map out a clear, forward-thinking content strategy. This includes SEO-driven guidelines for future blog posts, fresh content ideas tailored to your goals, and long-term content recommendations to keep the momentum going.
Content Writing
Need content that actually performs well? We write with purpose, balancing what your audience wants to read with what search engines want to see.
For content creation, we use insights from our keyword universe analysis to pinpoint high-value content opportunities and develop fresh articles or upgrade existing ones based on in-depth SEO evaluation.
Our skilled writers and editors are here to deliver SEO-optimised content writing that resonates with readers, helping you rank where it matters.
Technical SEO
Think of technical SEO as the engine quietly powering your website’s performance. Behind the scenes, our technical SEO work lays a rock-solid foundation for your long-term success.
It assists search engines, such as Google and Bing, to find, crawl, and index your site with ease, while also improving the user experience for your visitors.
We also take care of critical technical improvements that safeguard your site from algorithm changes and manual penalties, ensuring it stays secure, stable, and optimised.
Website Audit
When you work with us, we conduct SEO audits starting with a technical review of your website to uncover anything that might be holding you back in the search results.
From sluggish load times to back end issues that trigger search engine penalties, we dig deep to find and fix what’s working against your rankings.
One of the tools we use to check your site speed is Google’s PageSpeed Insights tool, which shows us exactly how fast your site loads for visitors. A score of 90+ means you’re in the fast lane. If you’re not quite there yet, we’ll show you exactly what needs improvement to get you there.
Link Building
Strong links are essential for improving your website’s credibility and helping you move up the search rankings. But it’s not just about quantity; we focus on quality first.
Our link building strategy is all about earning links from reputable, niche-relevant websites. We target trustworthy blogs, industry publications, and high-authority pages that strengthen your site’s reputation and give your SEO efforts real staying power.
Internal and External Linking
We assess your website’s internal linking setup to ensure it’s streamlined and effective, eliminating links that point to redirect pages and spotting orphan pages (pages without links) so they can be properly connected.
Internal links help online users and search engines navigate from one page to another within your site.
We also review how authority is spread across your pages and look out for any irregularities in your external linking profile.
External links or outbound links lead visitors to other websites or relevant sources to support your content.
Competitor Analysis
To win in search, you need to know who you’re up against. An in-depth competitor analysis is a crucial component of our successful SEO strategies.
We look into your competitors’ SEO strategies, analysing which keywords they rank for, how their content performs, and where their SEO strengths and gaps are.
Our mission? To help you outperform them by targeting their winning keywords and securing your spot at the top of the SERPs.
Fixing Bugs and Glitches
Bugs and glitches that cause malfunction on your website aren’t just annoying, they can tank your rankings and frustrate your visitors.
That’s why we run regular technical SEO audits (as needed) to catch hidden issues before they hurt your performance. If something’s dragging your site down, we’ll spot it and fix it fast.
On-Page SEO Outsourcing
Think of on-page SEO as dressing your website for success. It’s all about sharpening your content, headlines, and HTML (hypertext markup language) tags. The goal? To match your website with the keywords your ideal customers are actively searching for.
We help search engines instantly “get” what your page is about. The clearer the message, the higher you rank.
Off-Page SEO Outsourcing
Off-page SEO focuses on the external signals that influence how your website ranks in search engines. It’s all about making sure your business is accurately represented and easily found across the web.
One major piece of the puzzle? Backlinks or links that point to your website. Since Google considers backlinks one of its top three ranking factors, we focus on building a trustworthy link profile.
That means earning links from high-authority websites, reclaiming any lost or broken links, and securing consistent local citations to strengthen your online presence.
Local SEO Outsourcing
Local SEO puts your business in front of the right people at the right time, specifically when nearby customers are searching on Google or Google Maps for what you offer.
Imagine your website showing up at the top of search results just as someone in your area is looking for your products or services. That’s the power of local search done right.
We’ll take care of essential local SEO services, including setting up and optimising your Google Business Profile (GBP). This free tool helps highlight your business details, like location, hours, and reviews, so you’re more visible, trustworthy, and clickable in local search results.
Local Citation
Citations from reputable local websites can be powerful drivers of leads. These local mentions are closely tied to your area and can significantly improve your visibility in Google’s map pack and local search results.
The map pack is Google’s way of highlighting top local businesses, together with their locations pinned on Google Maps. It usually appears on the first page of local search results.
But we don’t just go after any local citation; we target high-impact opportunities that are more likely to convert. Our goal is to build links that not only improve rankings but also bring in actual business.
Analytics Tracking
We constantly update you at every stage of your SEO campaign journey, from account performance updates to the high-quality backlinks we’ve earned for your site.
Using sophisticated tools like Google Analytics, we track your traffic, user behaviour, and conversions in real time, so you always know what’s working.
Want to see what’s possible? Book your free consultation today. Call 1300 891 181 or email us at [email protected]. You can also answer our contact form. We’ll get back to you as soon as possible.
How Much Does SEO Outsourcing Cost?
Outsourcing SEO isn’t a “one-price-fits-all solution”. The cost will vary depending on the agency you work with and the specific services you choose.
Some SEO providers charge rates ranging from $2,310 to $15,400 per month.
Here are the three most common ways SEO services are priced:
- Monthly retainer: A fixed monthly fee for ongoing SEO management
- Per-project: A one-time fee based on a clearly defined scope of work
- Hourly: flexible rate charged based on the time spent
At Digital Spotlight, we keep pricing simple with a flat monthly fee. No performance bonuses or hidden costs. As your rankings improve, your cost per lead naturally goes down.
We also offer flexible options through our reseller models:
- Referral Model: We handle billing directly with your client, and you earn a monthly commission.
- White Label SEO: You bill your clients under your brand and pay us the outsourcing rate.
Want help finding the right fit? Let’s discuss your goals and select the best option together.
How to Outsource SEO
Considering outsourcing your SEO but unsure where to begin? The process doesn’t have to be complicated.
Here’s how to outsource SEO effectively:
Define Your Goals
Begin by clearly outlining your goals. This will help determine the specific services you need and the outcomes you’re aiming for.
Whether you want more traffic, better rankings, or higher-quality leads, defining your objectives upfront sets the direction for everything we do.
Research and Select the Best SEO Partner For You
Seek out SEO providers with a solid history of delivering results and positive client testimonials. Their experience and the variety of services they offer can make all the difference.
Here’s what to look for when choosing an SEO professional or agency that fits your business goals:
Provider Expertise
The ideal partner should have a proven track record of working with businesses like yours. They should know exactly which SEO strategies will move the needle.
Whether it’s local SEO, technical SEO, or other specialised tactics, ensure they speak your language and understand your goals.
Industry Experience
Every industry has its own quirks, audience behaviour, and search trends. That’s why it’s crucial to choose an SEO company that truly understands your specific niche and knows how to navigate its unique landscape.
Testimonials and Customers
A reputable SEO provider should have a solid portfolio that highlights its experience and proven results.
Leading agencies like ours can share real-life examples of success stories. Many of them are from our clients who are thriving today, while some are long-term partnerships that have lasted five, even 10+ years.
Here’s what one of our clients had to say about working with us on their SEO journey:
“The team at Digital Spotlight [has] been fantastic at improving the searchability of our website and our web traffic significantly. Highly recommended!”
The Hobby Australia Cards and Collectables
Credibility and Reputation
Don’t just take our past clients’ word for it. See what they have to say. Testimonials can reveal a lot about an agency’s trustworthiness.
Look for an SEO company that’s not only well-known but well-respected as well. You should find one with a reputation for delivering measurable results, not just buzzwords.
Tool Stack
Every smart SEO strategy is backed by the right set of tools and resources. A reliable SEO provider should use advanced SEO tools to perform tasks such as:
- Audit your website
- Pinpoint problem areas
- Monitor ongoing performance
Discuss the Agency’s Process and How They Measure Success
After narrowing down your list of potential SEO agencies, reach out to learn which one aligns best with your business goals.
Unsure what to ask? Start with questions like:
- What’s your area of expertise?
- Have you worked with businesses similar to mine?
- What are your pricing models?
- Do you have data to show past results?
- Can I see some client testimonials?
- How do you keep clients informed on progress?
The goal is to understand how each provider approaches SEO strategy. Identify whether their methods can help your business grow in the direction you’re aiming for.
Agree on the Scope of Work
Set clear expectations and the scope of work from the start to avoid miscommunication and wasted resources.
When you work with us, we ensure everything’s laid out from day one; no guesswork, no surprises. With clearly defined goals, timelines, and deliverables, we guarantee that every action we take is aimed at producing measurable outcomes.
Here are three key things you and your SEO provider should align on before kicking off your campaign:
Specific Services
Be specific about the services you need. Determine any limitations that apply to them.
For instance, you might hire an agency to handle keyword research to improve your rankings in SERPs. Still, your in-house writer takes care of crafting the actual content based on those keywords.
Identifying clear roles early on ensures everyone’s on the same page.
Timeline
Setting clear deadlines keeps everyone aligned and ensures your project runs smoothly.
Talk through the timeline frame for each deliverable upfront and confirm that your SEO partner can hit those targets. Don’t forget to factor in time for revisions, approvals, and any unexpected delays.
For example, if you’ve partnered with an agency to roll out SEO-focused blog posts over the next three months, a well-structured content calendar is essential.
It’ll give you visibility over the entire content marketing process, from planning and production to publishing and performance tracking.
Cost
No one likes surprise invoices. That’s why it’s essential to break down the SEO pricing structure from the get-go.
Since different SEO service providers bill in different ways, you can ask the following:
- Will you be paying monthly?
- Per deliverable?
- Or based on performance?
Don’t forget to ask about potential add-ons. This way, you’re not caught off guard. You can still stay on budget.
SEO Strategy
When choosing an SEO service provider, don’t just look at the price; dig into their strategy.
A top-tier provider should offer a well-rounded approach that includes on-page, off-page, and technical SEO.
Bonus points if they stay up-to-date with the latest search engine algorithms and industry trends.
Establish Collaboration Rules
To keep your SEO strategy effective and your relationship with the provider strong, it’s important to agree on how you’ll collaborate. Our business only works if it’s working for you.
SEO is a dynamic, ongoing effort that thrives on consistent communication and timely adjustments.
Provide Access to Your Website and Relevant Data
Your SEO partner will need access to your website and essential information to do the job effectively, including:
- Your analytics platforms: Google Analytics, Google Search Console, Semrush, or any other tools you use to monitor website performance
- Your CMS (content management system) or hosting platform: To optimise on-site elements directly
- CMS is a software tool that lets users create and run a website. No coding skills are required.
- Your Google Business Profile: Especially if you’re focused on local SEO
Sharing your past performance reports with the SEO team can offer valuable context. It helps shape a more informed strategy moving forward.
Monitor Results
We don’t just launch campaigns and hope for the best. We track every move.
Monitoring progress helps us measure what’s working, what needs tweaking, and where we can push harder.
Because that’s how real, measurable growth happens.
What Are Their Metrics?
Tracking the right SEO metrics isn’t just about data; it’s about unlocking better decisions.
Here are some examples:
- Organic traffic: You’ll see how many people are finding your site through unpaid search. Every session tells a story: your content is getting noticed and clicked on.
- Keyword rankings: You’ll determine where your website appears in SERPs for particular keywords. The higher your rankings, the greater your chances of being seen and attracting more visitors.
We’re fine-tuning your SEO strategy with these metrics.
How Often Is Data Reported?
Wondering how often you’ll hear from us? We believe in keeping you in the loop. You’ll always be in the know about how your SEO is performing.
Here’s what you can expect:
We deliver white-labeled or editable reports you can brand as your own.
You’ll receive regular snapshot updates as your rankings start hitting the first page, along with detailed monthly performance reports that are fully customisable.
Other Details to Consider When Outsourcing SEO
Before you make it official, ensure everything is crystal clear in the contract. Here’s what should be included in your checklist:
- A breakdown of the exact services being delivered
- How often do you want to receive performance reports
- Frequency and method of communication
- Which party is responsible for which SEO tasks and website updates (is it your team or the agency?)
- Duration of the agreement
- Cost structure and payment schedule
- Any special conditions or extra terms you want covered
Once all these points are agreed upon and outlined in the scope of work, you’re ready to roll.
Book a free consultation now. Let’s chat about how we can help your business grow. Call 1300 891 181 or email [email protected]. Or, simply fill out our contact form. We’ll take care of the rest; no pressure, no strings attached.
Mistakes to Avoid With Outsourcing SEO
Thinking about outsourcing your SEO? It’s an innovative move, but only if you don’t fall into the same traps others do. Let’s break down the common mistakes so you can skip the stress and get straight to the results.
Going Too Cheap
Low-cost SEO might look appealing. However, it often comes at a price. Suppose an agency offers services at a price below the industry average. Chances are, you’ll spend more later fixing poor performance.
Keep in mind that quality SEO is an investment. It’s not a shortcut.
Inexperienced Companies
SEO has a learning curve, and experience matters. The longer a company has been in the game, the more equipped it is to handle unique challenges and pivot its strategies when needed.
While newer providers can still deliver solid results, they may struggle to adapt quickly to situations they haven’t encountered before.
Companies Tracking Vanity Metrics
Do you only see vanity metrics? A vanity metric is a measurable statistic, such as the number of followers, likes, or comments. However, it isn’t a signifier of real ROI.
It might look good on paper. But in reality, it doesn’t really reveal the actual website’s performance. It won’t show how effective your SEO strategy really is.
Be cautious of providers that emphasise only things like:
- Web traffic volume
- Average session duration
- Social media likes and reactions
These numbers often lack the substance that drives significant results.
Misaligned Goals and Values
Your SEO agency should be a true partner, not just a service provider. It should understand your goals and respect them. Look for an SEO agency that really wants you to succeed.
Companies That Promise Fast Results
SEO isn’t an overnight fix. It’s a long-term strategy that takes consistent effort to build lasting visibility. Promises of quick wins often skip the fundamentals. They’re focused on short-term outcomes that won’t stand the test of time.
Agencies that offer SEO guarantees often rely on questionable tactics. While they might seem effective at first, they can backfire and ultimately damage your website’s performance and credibility.
Businesses That Fail to Communicate
To stay actively involved in your SEO journey, maintaining open communication with your SEO partner is crucial. An unresponsive or disengaged provider can make everything harder. The result?
Leaving you in the dark and slowing down progress.
Making The Choice: Outsource Your SEO or Not?
Whether you should outsource your SEO efforts or not should depend on several factors, including:
- Your business goals and priorities
- The available budget
- Your in-house expertise
Take time to weigh these factors before deciding on outsourcing your SEO.
If your team lacks the time, knowledge, or tools to effectively manage SEO, outsourcing your SEO can be a great option.
Here’s a table comparing in-house SEO and outsourced SEO:
| Factor | Outsourced SEO | In-House SEO |
| Cost | Flexible; can be project-based, monthly, or hourly | Higher upfront (due to factors like salaries and training) |
| Expertise | Access to experienced specialists from day one | May take time to build or hire the right talent |
| Tools | Many agencies already include premium tools in their services | You buy and manage your own SEO tools |
Evaluate your options carefully. You should pick a provider that fits both your budget and your long-term business objectives.
Outsourcing to SEO Specialists vs. SEO Agencies
When it comes to outsourcing SEO, you’ve got two main options: hiring individual specialists or partnering with a full-service SEO agency.
Here’s a quick look at their benefits:
Benefits of Outsourcing SEO to SEO Specialists
SEO specialists or freelancers bring in-depth expertise in targeted areas of SEO. Think of them as the precision experts of digital marketing, able to focus on the exact elements of your strategy that need attention.
Suppose you belong to a niche market, like healthcare or law. In that case, specialists often bring a deeper understanding of industry regulations. Besides, they know buyer behaviour that others might miss.
They’re often more adaptable to your specific needs. And, they can be a cost-effective alternative to agencies.
Plus, you’ll typically work directly with the person handling your SEO. That means more tailored support and direct (sometimes faster) communication.
Benefits of Outsourcing SEO to SEO Agencies
SEO agencies provide comprehensive solutions, serving as a convenient hub for your entire SEO strategy.
Backed by larger teams of specialists, advanced tools, and broader experience, they offer a more holistic approach. They can manage complex, multi-layered SEO projects with confidence.
So, whether you choose an SEO specialist or an SEO agency depends on your specific needs.
We’ll help you make the right choice.
Call us at 1300 891 181 to schedule a FREE, no-obligation consultation. Alternatively, you can email [email protected] for more information.
You can also visit us at:
- Newcastle: Suite 1, 28 Donald Street, Hamilton, New South Wales, Australia
- Sydney: Suite 1B, Level 16, 56 Pitt Street, Sydney, New South Wales, Australia
Five Common Pitfalls to Avoid in SEO
Outsourcing SEO can deliver great results, but only if you avoid the common pitfalls. Here are some mistakes to watch out for:
Keyword Stuffing
If there’s one golden rule in today’s SEO world, it’s this: avoid keyword stuffing.
This outdated tactic involves repeating the same keyword excessively throughout your content in hopes of boosting SERP rankings. However, search engines have evolved. They can now easily spot this tactic and will actually penalise your site for using it.
Duplicate Content
Having more keyword-rich content on your site can improve your rankings. However, copying and pasting existing content or making minimal tweaks just to add a new keyword can actually hurt your site’s credibility and rankings.
Bottom line? Fresh, original content will always outperform recycled versions.
Low-quality Backlinks
Backlinks can boost your content’s authority and relevance, but only when they point to reputable, high-quality websites.
If you’re linking to low-quality sites that use keyword stuffing or get little traffic, you could actually harm your rankings instead of helping them. Quality over quantity is key when it comes to link building.
Unoptimised Images
Images are great for grabbing attention, but simply adding them to your site isn’t enough. They need to be properly optimised.
Choose high-quality visuals that clearly relate to your services and are easy for users to understand at a glance.
Also, compressing images to reduce file size (without sacrificing quality) can boost page speed, enhance user experience, and give your search rankings a lift.
Confusing Meta Descriptions
Meta descriptions are summaries that give users a snapshot of what a webpage is about, and in creating these descriptions, clarity is key.
If your meta descriptions are vague or confusing, people are more likely to scroll past your site. We aim to include your main keyword and clearly explain what the page offers so users instantly know what to expect.
How Do We Help Businesses Grow?
For us, growth isn’t just a buzzword; it’s our mission. We work closely with you to unlock new traffic, increase conversions, and scale smarter using data-backed SEO and digital strategies that deliver real ROI.
Spanning local Australian trades to global brands, our SEO campaigns have driven measurable growth in search rankings, website traffic, and revenue.
We’ve got case studies under our belt, highlighting exactly how our strategies work. And how they can produce results for you, too.
Example 1
Talk is cheap. Results always speak louder. Here’s how we tackled a client’s challenge and turned it into trackable growth.
One excellent example is Bird Control Australia, a top provider of environmentally friendly bird and pest control products across Australia and New Zealand. They came to us with one goal: to get found by more customers searching for bird deterrents.
With our SEO strategy in place, we helped them dominate Google search results. A total of 348 keywords or web pages landed in highly competitive top 3 rankings, while 573 keywords or web pages secured spots in the top 10 rankings, boosting visibility.
The best part? They gained a massive 337.39% spike in organic traffic.
Results like these aren’t just luck. They’re the outcome of smart strategy, focused execution, and knowing exactly what Google loves.
Outsource SEO the Right Way
Let’s be real: outsourcing SEO can either make your life easier or turn it into a massive headache.
But with the right partner, outsourcing SEO can save you time and cut costs. You’ll even get results without sacrificing quality.
The key is choosing experts who don’t just talk strategy. They should back it up with proven data systems.
If you want support from an agency, get started with Digital Spotlight. When you collaborate with us, your SEO becomes a growth engine you can count on, not a gamble.
Why Digital Spotlight Should Be Your Chosen SEO Outsourcing Partner
Choosing the best partner to outsource your SEO marketing to isn’t just about ticking boxes. It’s about finding a team that genuinely understands how to drive results.
At Digital Spotlight, we stay focused on growing your agency. Here’s why we’re the SEO outsourcing partner you’ve been looking for:
Reduce Your Costs
Want expert SEO work without the hefty price tag?
We’ll help reduce your SEO costs. And if we achieve your goals, we won’t apply a performance bonus. As your rankings climb, your cost per lead drops. That means your website becomes more valuable and more cost-effective.
A Complete SEO Solution
SEO isn’t a one-size-fits-all approach. That’s why we offer a comprehensive solution that tackles every angle, including on-page, off-page, and technical SEO, to help you dominate your niche and grow your website sustainably.
We cover everything, from content to link building, and local SEO optimisation, to drive long-term growth.
You don’t have to juggle multiple vendors or strategies; we’re a one-stop SEO agency.
Streamlined Project Management
Effective SEO doesn’t just happen randomly; it’s the result of clear planning and well-coordinated execution.
Our project management efforts involve regular communication and detailed monthly reports, so you’re always informed and confident of our efforts.
We Are Your Local SEO Experts
With offices in Sydney and Newcastle, Digital Spotlight has a deep understanding of the Australian local market.
That’s why local SEO is a key part of our digital marketing strategies. We know how important your local community is in attracting high-value traffic.
We optimise your site with location-specific keywords (both suburb- and city-specific keywords). Also, we use advanced traffic analysis tools to help your content rank in the areas that matter most.
We Hire The Best and the Brightest
Great results start with great people. That’s why we only hire the best and the brightest experts.
We’ve built a global team of top-tier talent. With over 50 staff across Australia, the US (Los Angeles and New York), and Asia. Our crew covers strategy, research and development, technical, back end, systems, and administration.
Wherever you are, we’ve got the experts to drive your success. Just ask our client, PropertyMe, a leading cloud-based software solution for real estate management, which saw major wins after working with us.
Here are some of the client’s SEO performance results after working with us:
| Metric | Before | After | Growth |
| Leads (Analytics) | 129 | 13,876 | 10,657% |
| Top 10 Rankings (Google) | 174 | 637 | 266% |
| Top 3 Rankings (Google) | 83 | 312 | 276% |
Here’s what those metrics mean:
- Leads: Potential customers who’ve expressed interest in the client’s services through actions like form submissions or sign-ups.
- Top 10 Rankings: The number of your pages or keywords that appear on the first page of Google search results.
- Top 3 Rankings: The number of pages or keywords ranked in the top three Google results, which typically get the most clicks.
The numbers simply speak for themselves.
Leads are climbing, demonstrating how more potential customers are showing interest. Even more impressive is the surge in Google visibility, with massive jumps in both top 10 and top 3 rankings. That means more clicks, more traffic, and way more opportunities to convert.
“We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental [in] the success of our digital marketing.
It has been an absolute pleasure to work with the Digital Spotlight team over the years, and I would highly recommend their digital services.”
Iris Lever | PropertyMe Pty Ltd
We Promote Communication at All Levels
We believe strong communication builds strong partnerships. That’s why we promote open dialogue at every level. We keep you informed, involved, and confident in every step we take together.
Many of our clients have worked with other agencies before and choose to stay with us because of the standout results, communication, and reporting we consistently deliver.
We Share Your Passion for Being the Best
Clients stay with us for one reason: we deliver results they can’t find anywhere else. That’s why we’ve never believed in lock-in contracts. Our business grows because it helps yours grow.
Like you, we’re driven to be the best at what we do, and that passion fuels everything from strategy to execution. Your goals become our goals, and we’re all in on helping you win.
Ready to see what that looks like in action? Call 1300 891 181 or email [email protected] for a free, no-pressure consultation.
Prefer to chat in person? Drop by our offices in Sydney (Suite 1B, Level 16, 56 Pitt Street) or Newcastle (Suite 1, 28 Donald Street, Hamilton).
Let’s take your digital growth to the next level.
About Digital Spotlight
Every day, billions of people turn to search engines (there are about 16.4 billion searches on Google). If your business isn’t showing up on search, it’s your competitors who are probably reaping the rewards.
At Digital Spotlight, we help put your brand at the top of SERPs with innovative, proven SEO strategies.
We’re experts at staying ahead of Google’s algorithm shifts, adjusting your campaigns in real time to boost your rankings, visibility, and authority, so you don’t just compete, you lead.
Why partner with us? Simple: results. Our clients experience real growth in traffic, leads, and revenue. And we want the same for you.
And just so we’re clear: we don’t make empty promises. No one can guarantee a top 1 ranking. Anyone who claims to do so isn’t being upfront about how SEO really works.
We focus on transparency, strategy, and outcomes you can measure.
Check out how Daniel Hersee, director and strategy specialist at Black Lion Digital, describes his experience outsourcing their SEO and digital marketing services to us:
“Unbeatable results and customer service. I have a social media agency and I have used Digital Spotlight for over 10 clients, and they have all had exceptional results with SEO and Google Ads. There isn’t anything this incredible team doesn’t know about search engine optimisation or anything search marketing. Hire them before your competitor does!”
Daniel Hersee | Black Lion Digital Pty Ltd
Want to get found on search engine results and turn clicks into customers? Contact us today.
Need a face-to-face consultation? We’ve got two convenient office locations:
- Newcastle: Suite 1, 28 Donald Street, Hamilton, New South Wales, Australia
- Sydney: Suite 1B, Level 16, 56 Pitt Street, Sydney, New South Wales, Australia
Frequently Asked Questions
1. How long will the results take?
Google says that when you team up with a trusted SEO expert, you can usually start seeing results in around four to 12 months.
But here’s the thing: no two websites are the same. Your timeline will depend on a few key factors, like how competitive your industry is, the difficulty of the keywords you’re targeting, and the current state of your site.
The key is having the right team behind you to keep everything on track, and that’s where we come in.
2. What if my client is using a different SEO outsource provider?
No worries, we provide SEO campaign audits for clients outsourcing through another provider.
The goal? To show you exactly how our approach stacks up against theirs. We’ll walk you through the strengths and weaknesses of your client’s current setup and outline where we’d do things differently (and why).
From day one, we’re upfront and transparent so you can make the most informed decision for your client.
3. What does “contract-free” mean?
We don’t lock our clients into long-term contracts. If you ever decide to switch providers or take your SEO in a different direction, there’s no penalty or hard feelings.
We’re confident that once you experience the quality of our SEO services, you’ll want to stick with us because you’ll see tangible results.
4. Are the products standalone?
Absolutely. Each of our products can be bought individually. There’s no need to purchase one to get the other.
Whether you need local SEO, content writing, or link building, you can choose what fits your goals. Want to mix and match later? No problem.
5. Who will be working on my SEO campaigns?
Your SEO campaigns are in good hands. Our seasoned team of specialists will manage every step to get you results that matter.
We draw insights from data collected across hundreds of past campaigns, using a strategy refined exclusively for our clients’ use.
Our goal is to stay at the forefront of SEO expertise, and we reserve that expertise solely for the businesses we partner with.
6. Can I talk to a project manager before I decide to purchase?
Absolutely. If you’d like to chat with an experienced project manager about the best approach to SEO, we’re always available. It won’t cost you a cent. What you learn could give you the kind of edge your competitors won’t see coming.
With us, there’s no sales pitch. Only helpful insights and practical advice that demonstrate what sets us apart.
Schedule your free consultation today. Email [email protected] or call 1300 891 181 for more details. You can also submit inquiries via our contact form. We look forward to hearing from you.
7. I’ve heard that SEO outsourcing is a bad idea. Is it?
While some SEO outsourcing companies may fall short on quality, we’ve spent over 15 years proving that we’re not one of them. Our track record speaks for itself.
Using a data-driven, scientific approach, we’ve helped hundreds of businesses transform Google into a dependable, revenue-generating channel that delivers qualified leads and sales.
8. Who have you helped?
We’ve partnered with more than 1,800 companies globally across 355 industries. We’ve been helping them break through the noise and rise to the top of Google search.
And the best part? Clients stick around. Not because they’re tied down but because they see consistent ROI, month after month.
“We have been very pleased with our decision to engage Digital Spotlight to manage and improve our SEO. [The Digital Spotlight team is] very responsive and knows their stuff. After some bad experiences with other providers in this space, we’re not going anywhere.”
Avlaw Aviation Consulting
9. What is white hat SEO?
White hat SEO involves using SEO strategies and techniques that follow search engine guidelines, especially Google’s Search Essentials, since Google dominates the search market.
What is the priority of white hat SEO? Creating a better experience for users. It focuses on delivering high-quality content that meets user needs. It doesn’t try to game the system with shortcuts or manipulative tactics.
White hat SEO is all about long-term growth and delivering steady, reliable results over time.
Do we follow white hat practices? Absolutely! Why? Because earning your trust (and Google’s) is how we build long-term wins, not shortcuts.
Don’t let your competitors take the lead. Whether you’re just starting or scaling up, we’ll tailor a strategy to suit your goals.
Call 1300 891 181 or email [email protected] to schedule a free strategy session with our top SEO specialists.
Near one of your headquarters? Drop by and say hello:
- Newcastle office: Suite 1, 28 Donald Street, Hamilton, New South Wales, Australia
- Sydney office: Suite 1B, Level 16, 56 Pitt Street, Sydney, New South Wales, Australia
We’d love to see how we can help business owners like you shine online.
