Last updated: Monday, March 11, 2024


Blake Horton

Blake Horton

Ash Aryal

Ash Aryal

In an age where information is just a few clicks away, it’s no surprise that search engine rankings play a vital role in the success of a business online. Unfortunately, 75% of people never click past the first page of search engine results.

While some digital marketing agencies offer paid advertising services, such as Google Ads management, as a solution, they may not always be the best bang for your buck, considering that Google Ads picks up only 30% of searchers.

If you want to avoid pouring your hard-earned marketing budget into pay-per-click (PPC) campaigns only to see minimal results, try search engine optimisation (SEO).

Whether you’re a small Australian business or an eCommerce giant, choosing a local SEO company to work with is crucial when vying for the top ranks on search engines and getting the results you’re after.

Fortunately, there are a couple of qualities to help you find the “best” SEO agency, including the following:

  • It listens to your challenges instead of pitching a service.
  • It doesn’t lock you in with promises and hopes that you forget you’re paying.
  • It has a history of providing quality service and a comprehensive list of satisfied clients.

If your SEO company doesn’t have these qualities, we’ll put our name in the running for you to consider.

With over 15 years of experience and over 1,800 clients, our agency and its engineers and mathematicians use advanced statistical analysis. 

We continually test and evolve our SEO efforts to keep up with search engines like Google and its ever-changing algorithm for maximum returns on minimum investment.

“We’ve been working with the team at Digital Spotlight on our SEO strategy for a couple of years…

A great team to work with, with great communication and who creates great results!”

Jordi Twomey | Twomey Dispute Lawyers

Let’s look at why Digital Spotlight may be the SEO firm you’re looking for!

SEO – What the Numbers Tell Us

When someone is looking for a product or service, 68% of the time, they’re looking for an answer on a search engine. If your business isn’t one of the first few results, you’re missing out on a potential sale or a loyal customer.

When you consider that Google, Bing, Yahoo, and other search engines account for 93% of all web traffic, you cannot overstate and overlook the importance of having online visibility.

While paid social media marketing or Google Ads may help get your business’ foot in the door of potential customers, the numbers tell us they may not be enough.

Enter search engine optimisation, or SEO for short. SEO optimises your website and content to improve your business’ online presence and organic search ranking on search engine results pages (SERPs).

What Is an SEO Service Provider?

Think of an SEO service provider as a highly-skilled detective. But instead of solving a crime, they’re solving the mystery of increasing your brand’s, products, and service’s search visibility and traffic.

SEO specialists like us use our expertise and tools to conduct a technical analysis of your website and content. We then overhaul them to focus on user-friendly web design, relevant keyword targeting, strong backlinks, and marketing.

An SEO service provider lets you concentrate on the core aspects of your business and how it gives you an edge over your competitors. At the same time, you get your proposition in front of your target audience.

Who Is a Good Candidate for SEO Services?

From small businesses and eCommerce websites trying to capture a market to someone attempting to increase their social media followers, everyone can benefit from SEO.

However, an SEO service may be highly beneficial if you’re:

  • A business that heavily relies on online traffic
  • A company with a product or service to sell in a competitive market
  • A business that’s not getting the desired results from pay-per-click or paid advertising campaigns

You should consider getting SEO services for your business if you tick any of these boxes more so if you check all of them. That said, the effectiveness of an SEO service hinges on the digital agency that provides it.

Hence, why many Australian businesses consider choosing an SEO company with the same standards when choosing the specific SEO services for their brand.

Let’s Get Your Sales Soaring!

SEO aims to improve your business’ search engine rankings by helping you target relevant keywords, create and optimise content, improve your website’s technical aspects, and build strong backlinks.

However, the ultimate goal of an SEO campaign is to boost your conversion rates and get your sales numbers soaring. Here’s how a competent SEO team accomplishes this:


A top spot in the Google rankings means potential customers and clients will see your webpage, increasing the likelihood that they’ll click and browse your business’ offerings. With more traffic, you can better convert these visitors into paying customers.


Many digital marketing agencies specialise in PPC campaigns, which give businesses more control over their costs by targeting specific audiences based on location, demographics, and interests.

Unlike organic search results from SEO efforts, which can take time to improve, PPC services like Google Ads management give you immediate visibility to your intended audience.


As mentioned before, while PPC services have advantages, they may only be viable for some businesses, considering that paid ad campaigns only capture a fraction of website traffic compared to SEO.

While some digital agencies offer only one or the other, the best marketing companies utilise both simultaneously. As a business owner, combining SEO and PPC strategies lets you reap the benefits of both services immediate attention and long-term organic growth.

Establish Goals

The top SEO agencies start with goal setting before proposing any services. Understanding where your business is currently and what it’s trying to achieve is essential in determining the approach a digital marketing company must take to help you reach those goals.

If your SEO consultant or firm is more focused on talking about themselves than listening and learning about the struggles your business is facing, you may want to look elsewhere.

“Working with Digital Spotlight has been great! They took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!”

Sean Hearsee | Sage Painting

Partner With Experts

SEO experts have in-depth knowledge and experience navigating the world of search engines. Partnering with a seasoned SEO firm lets you take advantage of their industry know-how and help you reach your business goals more efficiently at a lower cost.

Get Results

When searching for a company to handle your SEO efforts, you’ll often hear promises like “We’ll get you guaranteed results” or “In a couple of months, you’ll get the results you paid for.”

However, the reality is that results are never guaranteed and we’re not ashamed to say that. When we make guarantees, we’re confident we can get the results you’re happy with.

“Unbeatable results and customer service. I have used Digital Spotlight for over 10 clients, and they have all had exceptional results for SEO.

There isn’t anything this incredible team doesn’t know about search engine optimisation or anything search marketing. Hire them before your competitor does!”

Daniel Hersee | Black Lion Digital Pty Ltd

Why Is SEO Important?

In today’s highly-competitive digital age, it pays to have an online presence. With search engine optimisation, you get the following benefits:

  • Increased visibility: SEO’s primary goal is to enhance your website’s visibility in SERPs. When your website and content rank higher, users looking for information, products, or services related to your industry are likelier to see them.
  • Targeted traffic: SEO allows you to optimise your site and content for keywords and phrases relevant to your business. By strategically picking the right keywords, you can target people likely to convert into leads or customers.
  • Brand credibility and trust: Appearing on the first page of search engines like Google shows authority and instils confidence and credibility in your brand, products, and services.
  • Cost-effective marketing strategy: SEO is more cost-effective than other digital advertising methods like paid advertising. While PPC can give instant results, SEO’s organic traffic doesn’t require ongoing payment for each click.
  • Long-term results: Unlike paid advertising that stops delivering once your budget runs out, SEO can provide long-term outcomes, ensuring a consistent flow of organic traffic.
  • User experience and engagement: A better user experience, such as fast website speed, engaging content, and mobile-friendliness, leads to longer visit durations and higher conversion rates.
  • Competitive advantage: Investing in SEO gives you an edge by allowing you to outrank your competitors in search results. Showing up first on SERPs means potential customers are 25% likelier to visit your site and become leads.
  • Measurable results: SEO provides valuable data and insights through analytics tools. You can track critical indicators such as organic traffic, keyword rankings, conversion rates, and sales, allowing you to refine your strategies using data-driven decisions for better results.

Our Approach to SEO

Many marketing companies claim to be SEO gurus, promising results that seem too good to be true. And more often than not, they are overpromising. But not us. We’re not interested in labels and promises.

Instead, we focus on what we do best maths. We rely on our team of statisticians to drive our research and development and refine our constantly evolving SEO models.

Using advanced mathematics and data-driven strategies, we’ve successfully navigated some of the most challenging and highly-competitive SEO niches, such as the financial and medical industries, through over a decade of serving over 1,800 clients.

We Walk the Talk

Our dedication to understanding your goals and challenges sets us apart from countless other SEO companies. When you partner with us, our primary focus isn’t on selling our services but on comprehending your unique business needs.

We ask detailed questions to uncover your problems and determine the results that will significantly impact your business. That’s why we don’t need contracts to lock you in. When we say we can bring in results, we mean it.

Provide Result Timelines and Estimates

We understand that only some have the patience or the horizon to wait for SEO results. They significantly take time. Unfortunately, some SEO agencies take advantage of many business owners by making impossible promises and hoping they forget they’re paying for a service.

But we believe in transparency and setting realistic expectations. That’s why we provide clear timelines and estimates for achieving your desired outcomes.  

Have Social Proof From Happy Clients

It’s easy to claim that we’re the best SEO agency because we’ve worked on over 2,100 client campaigns in our many years of service. But we don’t need to make such claims because our 95.67% client retention rate speaks for itself.

Many companies that employ our SEO services today have been with us since the beginning. Not because we box them in with restrictive contracts but because we consistently deliver results.

“I have worked with Digital Spotlight for several years now and cannot speak more highly of them. Like most, I have experienced several other companies over time, but I am sticking with these guys…

Their response time is super fast, even if it is the smallest of questions. I used to micro-manage my accounts, but now I feel very confident in stepping back and letting [Digital Spotlight] do what is best. I honestly could not ask for more.”

Joe Bavaro | Bird Control Australia

What SEO Services Do You Offer?

Firms claiming to be the top SEO company typically offer various services, from social media management to web development and design. However, a comprehensive list of offerings doesn’t always translate to effective SEO services.

While we may not have a list of services as long as other marketing firms, we’ve tried and tested these essential services, which include the following:

Website Audit

Everything starts with an SEO audit. It’s unfair to quote you for a service we don’t believe will lead to your business’ growth. So we’ll thoroughly examine your website to identify what works and what doesn’t.

If our audit indicates that SEO isn’t what your business needs, we’ll be the first to tell you rather than watch your hard-earned money go down the drain.

“The team at Digital Spotlight has been fantastic at improving the searchability of our website and improving our traffic significantly. Highly recommended!”

The Hobby Australia | The Hobby Australia Cards and Collectables

What’s Included in a Website Audit?

During a website audit, we’ll look at everything and evaluate factors like site speed, mobile-friendliness, URL (uniform resource locators) structure, metadata, and internal linking to ensure your business’ website and content are suitable for search engines.

Market Research

We can help you determine possibilities for growth and likely threats to your business through an in-depth analysis of your market to identify relevant keywords and analyse competitor strategies.

We’ll use market research data to create a marketing strategy specifically tailored for you that targets the right audience and maximises your business’ chances of success.

Keyword Research

Identifying the most relevant and high-converting keywords is critical to an effective SEO campaign. Our team of mathematicians will find patterns and pick out the keywords your potential customers are searching for and are likelier to click on, helping your site rank higher.

Content Creation

Content quality is an essential factor in how websites rank on search engines. Our approach to content creation involves leveraging our team of experts to craft the perfect content marketing strategy that provides value and resonates with your target audience.

Add in Some Amazing Content (for Amazing SEO Results)

Creating quality content, from compelling blog and social media posts to informative articles and guides, takes time. Our writers submit SEO content that reaches the top of search engine rankings, letting you focus your valuable energy and time on growing your business.

On-Site Optimisation

A search engine-friendly website ranks higher in SERPs. We optimise your website’s title tags, meta descriptions, headings, and URL structures to help search engines understand your web pages and content and improve user experience.

Link Building

We understand the significance of creating a solid backlink foundation to improve your website’s search engine rankings. Our team employs effective link-building strategies, connecting your website with other high-quality pages and content to increase your brand’s authority and credibility.

Content Strategy

At the heart of any successful online business is a well-crafted content strategy. We’ll work with you to develop a roadmap that aligns with your business’ goals and help give you better visibility in search engines, including creating meaningful blog posts and articles.

Tracking and Reporting

We won’t disappear into the shadows after we begin our SEO efforts. We understand that monitoring your campaign’s progress is vital, and your victories are our victories.

We provide comprehensive tracking and reporting, allowing you to see the impact of our service, track keyword rankings, and gain insights into your website and content’s performance.

Reputation Management

Whether based in Brisbane, Melbourne, Sydney, or on the web as an eCommerce, your business has a reputation to uphold. That’s why we employ strategies to manage and enhance your online reputation, highlighting positive testimonials while addressing negative feedback.

Off-Site SEO Approach Explained

Off-site SEO or off-page SEO covers the web design and external factors, such as external links, social media engagement, and local listings, that influence your website’s online presence.

Search engines like Google consider these off-site factors when determining your webpage and content’s rankings. Off-page SEO aims to ensure your business information is consistent and optimised for search across the web.

Here are some vital off-site factors that have a significant influence on your online presence:

1. Backlinks

Inbound, external, or backlinks act as trust signals for search engines. Creating high-quality backlinks from trustworthy and relevant websites is at the core of off-page SEO.

Factors like the authority, relevance, anchor text, and trustworthiness of the linking websites influence the impact of backlinks on your search engine rankings.

What Are Backlinks in SEO?

Backlinks are votes of trust from other websites. Think of them as a virtual referral system. The more high-quality backlinks you have, the more trustworthy and valuable your content appears to search engines.

2. Local Citations

NAP (name, address, phone number) links, directory links, or local citations refer to the mentions of your business, products, or services online, such as in directories or review sites. 

Having consistent business information across multiple directories is essential for local SEO as it helps search engines verify the legitimacy and authority of your brand.

3. Google My Business (GMB)

Google My Business (GMB) is a tool that lets you manage your business’ online presence across Google’s platforms, including Google Maps and Google Search. It also serves as a directory citation for your business.

Optimising your GMB listing enhances your local visibility, credibility, and, by extension, the chances of effective communication between you and your potential customers.

4. Social Media And SEO

While social media posts and mentions don’t directly impact your website’s appearance in search engine results, they are crucial in enhancing your business’ online presence.

Off-site SEO, like social media marketing, can increase brand awareness, amplify the distribution of your organic content, and drive traffic to your website.

5. Brand Mentions

Brand mentions refer to users’ comments about your business, products, and services. Think of them like casual remarks. Although not as effective as direct referrals, brand mentions, even without accompanying links, positively impact your website rankings.

Google considers brand mentions, such as reviews and social media posts, as signals of trust and relevance of a business. You can improve brand name searches and search engine performance with off-site SEO.

6. Guest Blogging

Guest blogging involves creating and publishing informative and relevant industry-specific content on other websites. It’s a way to provide valuable contributions, acquire authoritative links, and build credibility from one website to another.

On-Site SEO Practices Explained

Unlike off-page SEO, on-site or on-page SEO focuses on optimising elements on your web pages and content, like your title tags, internal links, and URLs.

Here are some SEO practices that can help boost your business’ web performance and searchability:

1. Technical SEO Optimisation

Technical SEO is an ongoing process that involves continuous monitoring and addressing technical issues that impact your search rankings, such as page load times, HTTPS (hypertext transfer protocol secure) status, duplicate content, and broken links.

Technical SEO optimisation ensures that Google and other search engines index and rank your site and content accurately and ensure that they’re visible to your target audience.

2. On-Page Content

On-site SEO content is the meat of your website and what your visitors see when they click on your links. Creating relevant content that aligns with your potential customers’ expectations and search queries is essential for effective SEO and lead generation.

3. Keyword Usage

Keyword usage optimisation involves researching and implementing the right keywords to include in your web pages and content to assist search engines in determining what your brand is about.

Researching keywords relevant to your business, industry, and locale can help improve your eCommerce SEO, rank your website higher in SERPs, and drive more traffic and conversions.

4. Metadata

Your site’s metadata provides information about your website and content to search engines, making your site easier to index and rank. Metadata encompasses meta descriptions, meta titles, language tags, geotags, and social meta tags.

Optimising your metadata and incorporating it on your web pages and content builds relevance, allowing users to find your offerings easier. At the same time, such optimisation increases the chances that users will visit your website and consume your content.

5. UX (User Experience) Factors

When search engines like Google determine your website’s rankings, they ask the following questions:

  • Does your site’s content and function fulfill the user’s needs?
  • Is the site easy to use and navigate?
  • Can visitors find what they’re looking for quickly?
  • Are the site and its content trustworthy and credible?
  • Is the website design visually appealing and engaging?
  • Does your website provide accessibility to all users, including those with disabilities?
  • Does the site and its contents provide value to users?

Business pages and content that provide a positive on-page user experience have higher chances of audience engagement, increased traffic, and higher rankings in SERPs.

6. Internal Link Strategy

Referring to other relevant pages within your website helps your target audience easily find and navigate your content. An internal link strategy helps search engines understand the hierarchy and relevance of your content and shows that your pages are interconnected and valuable.  

7. URL Structure

Ensuring your URL structures are easy to read and understand while making it simple for users and search engines to navigate your site is vital for SEO.

Take a look at these two URLs and decide which one you would rather click:




Most people will choose the second URL because it’s optimised for user navigation and search engines. A well-planned URL structure is vital for SEO, as it provides context and is concise and scalable.

8. Information Architecture (IA)

Information architecture (IA) is how you organise, label, and group content on your website. A clear and logical IA helps visitors quickly find what they’re looking for while helping search engines understand the relevance of different pages.

Effective SEO Plans and Strategies

Many SEO consultants or online marketing firms, even award-winning ones, will tell you that an effective SEO strategy involves using proper keyword research and implementation, building high-quality backlinks, and creating high-quality content.

While these components are essential, a genuinely effective SEO plan goes beyond these individual tactics. The primary ingredient to creating an effective SEO strategy, and what the best SEO company does, is to understand the goals and problems of a business.

SEO efforts must tailor to specific scenarios like who the target demographic is, how competitive the industry and its other players are, and the timeline and budget of a business.

If a digital marketing agency is more focused on proposing cookie-cutter solutions instead of listening to your concerns and aspirations, looking elsewhere would be best.

We understand that every business is unique. As such, our team takes the time to understand your goals, target audience, and competitive landscape, allowing us to develop a customised SEO strategy that delivers results.

Considering Your SEO Options

You can manage your SEO in-house if you have the time, willingness to learn, and patience to experiment and adapt. However, crafting an effective SEO strategy involves a lot of trial and error, which may require more time and money than some businesses are willing to spend.

Fortunately, hiring a local SEO company like Digital Spotlight is always an option. The main advantage of hiring a marketing agency is that it has the knowledge and expertise to traverse the complexities of SEO.

For instance, we continually compare real-world performance versus our SEO models to match Google’s algorithm. To create strategies that bring results, we excel at looking for patterns and slight deviations that other marketing firms and businesses might miss.

“We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing.

It has been an absolute pleasure to work with the Digital Spotlight team over the years, and I would highly recommend their digital services.”

Iris Lever | PropertyMe

Why Choose Search Engine Optimization Over Paid Ads?

There are several compelling reasons why you should choose SEO over paid advertising services like Google Ads, including the following:

  • Cost-effectiveness: SEO is a budget-friendly way to drive traffic to your website, as appearing in organic search results doesn’t require payment. On the other hand, paid ads can be expensive, especially for competitive keywords, and can quickly drain your budget.
  • Long-term results: Once your website gains visibility and authority, it can continue attracting organic traffic. In contrast, paid ads only deliver results if you keep running the advertising campaign.
  • Sustainability: SEO is a long-term marketing strategy focusing on establishing a robust online presence, attracting consistent traffic, and building brand authority and credibility.

While paid ads can improve search rankings and increase visibility, these benefits are often short-term results and require ongoing investment to maintain effectiveness.

“We have used [Digital Spotlight] for over 15 years for all our SEO, remarketing adwords, analytics, and much, much more! Their customer service is impeccable, and they are always quick to respond to any issue or enquiry we may have.

Our business has grown at an incredible rate thanks to [Digital Spotlight]. We will never use anyone else. Highly recommend!”

Diana Norris | Dural Irrigation

How Much Does SEO Cost For Small Businesses?

The cost of SEO for small Australian businesses can vary significantly depending on the project’s scope, the industry’s competitiveness, and the experience of the SEO agency.

We offer several SEO packages, ranging from entry-level services costing $1,000 to set up and a $1,000 monthly fee to corporate pricing models based on the number of keywords.

Here’s a quick look at our SEO offerings:

Service Set-Up Monthly
SEO Entry $1,000 $1,000
SEO Premium $1,650 $1,650
SEO Corporate $2,200 $2,200
SEO Corporate Plus Based on the number of keywords Based on the number of keywords

For more information on our pricing models, contact us at [email protected] or call 1-300-891-181.

Is SEO Good For Small Businesses?

While the cost of digital marketing campaigns may be a concern for many small businesses, the additional leads, conversions, and sales from SEO may be worth the price tag and are often cheaper than PPC campaigns in the long term.

“We have been very pleased with our decision to engage Digital Spotlight to manage and improve our SEO. They are very responsive and know their stuff. After some bad experiences with other providers in this space, we’re not going anywhere.”

Avlaw Pty Ltd | Avlaw Aviation Consulting

How Do You Know You’re Hiring The Right SEO Partner?

It’s crucial to ask questions before hiring an SEO partner and paying a single cent to determine its level of expertise and style of approach. Some critical questions you must ask include the following:

  • Does the SEO agency listen to your problems and goals?
  • Does it have relevant examples of success related to your business and industry?
  • Does it constantly study the inner workings of search engines, like Google?
  • Do its proposals align with your objectives without trying to lock you in with a contract?
  • Does it bring results without making any guarantees?

If your answer to these critical questions is a resounding yes, you may have found the right SEO partner. That said, there may be additional questions you may want to ask to ensure you’re hiring a perfect fit, including the following:

Is SEO Software Secure?

The answer to this question depends on the software’s level of security. A reputable SEO agency will ensure that any software it uses to optimise your website and content offers security features like data encryption, intrusion detection, and privacy protection.

Who Is an SEO Expert?

An SEO expert or specialist deeply understands how search engines work, including the factors affecting ranking algorithms, such as on-site, technical, and on-page SEO.

Does SEO Really Work?

SEO is the driving force behind the success of many businesses in Australia and worldwide. Our clients are a testament to the effectiveness of our SEO efforts and why many of them still employ our services. There’s a reason why we have a 95.67% client retention rate.

How Long Does SEO Take?

Some SEO companies may claim you can see results as early as a few months. However, SEO is an ongoing process with no definitive time frames, so you must set expectations before settling for an SEO firm.

Various factors impact how long a successful SEO campaign takes, from the project’s scope to the target keywords’ competitiveness, audience, and industry. 

However, the SEO expert’s recommendation is the most significant factor influencing the SEO timeline. An experienced marketing company using proven tactics and tools can achieve measurable results more efficiently.

Can You Do Your Own SEO?

With readily available information, you can implement SEO yourself. However, finding strategies that work takes a lot of experimentation and time. The only question is, “Are you willing to spend your valuable time and money until you perfect your SEO tactics?”

How Can I Improve My Website’s Search Ranking?

Improving your website’s search ranking involves a variety of tactics, including enhancing your pages’ load times, optimising your target keywords, and building high-quality backlinks.

However, the common denominator that top-ranking sites have is that they provide value and a positive experience to users, which you can accomplish by making your website user-friendly and creating quality content that’s relevant to the market

What Does an SEO Company Do?

What an SEO company does is help your business achieve a reliable flow of leads and sales by boosting your online presence to attract targeted traffic that’s more likely to convert visitors into customers.

Using various strategies, from analysing your target audience to optimising your website’s content and structure, an SEO firm can drive quality organic traffic and maximise your return on investment (ROI).

SEO Costs: Frequently Asked Questions

1. Should I hire an SEO agency?

An SEO agency can provide industry-specific expertise, resources, and strategies you may not simply find online to improve your website’s search engine rankings. Hiring an SEO agency can be a wise investment if you’re resolute about growing your business online.

2. Should I pay for SEO services?

While there are many free resources for learning about SEO and doing it yourself, paying for SEO services gives you expert knowledge, specialised tools, and strategies tailored to your business and circumstances.

3. How much does SEO cost?

SEO costs vary widely depending on the project’s scope, the level of competition in your industry, and the expertise of the SEO agency you work with. If you partner with us, you can determine how worthwhile SEO is for as little as $1,000 a month.

4. How much does SEO charge per hour?

We don’t charge hourly for our SEO efforts. Instead, our SEO service pricing is based on a monthly model. However, some digital marketing firms charge rates that range from $75 to $100 per hour.

The hourly rate can vary between projects, industries, and companies. Fortunately, we won’t charge extra, even if our efforts bring your business significant results.

5. How much should I pay for SEO services?

How much you should pay for an SEO service depends on various factors. For instance, a full-service SEO campaign that optimises your site’s on-page, technical, and off-site elements will generally cost more than a project where you only need metadata management.

Fortunately, before you invest a single cent in our SEO services, we’ll ensure that we’ll deliver results that align with your needs and goals. If SEO isn’t the appropriate service to grow your business, we’ll walk away. We never make unrealistic promises we can’t fulfil.  

6. Is SEO worth the money?

If you want to increase your online visibility, generate more organic leads, and grow your customer base, SEO is worth your hard-earned dollars, especially in the long term.

While other marketing strategies like paid ads may give you the same results in a shorter time frame, they may not be as sustainable, considering that your results stop when your funding does.

7. How much should I spend a month on SEO?

Our entry-level SEO services cost $1,000 monthly, perfect for small businesses wanting maximum returns on a minimum investment. We also offer corporate-tailored packages for larger enterprises, which cost $2,200 monthly.

Generally, the monthly amount you “should” spend on SEO efforts must consider your budget. Fortunately, we won’t entrap you with contracts. We may even say no if we don’t believe we can help with your rankings.

“In an industry where many take your money and do very little for it, [Digital Spotlight] is a breath of fresh air for small businesses like mine…”

Philip K. Bonser | Goulburn Offroad Carts

If you talk to any of our 1,800 clients, they’ll tell you we’re unusual because we are! There’s no guesswork in what we do: just maths and a commitment to working with you to get your desired results.

Don’t believe us? Let us show you! Talk to an expert with our no-pitch promise by emailing us at [email protected] or 1-300-891-181.

Client success stories


Stay ahead of the pack

Subscribe to our newsletter to keep up-to-date with the latest tips and insights to help your online business excel.


  • This field is for validation purposes and should be left unchanged.