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We’re Much More Than Just a Digital Marketing Resource Partner
Many SEO providers want to be seen as a “vendor”. We don’t.
At Digital Spotlight, we act as a true extension of your team; one that’s deeply invested in your clients, your brand, and your growth.
Whether you’re running a small business agency looking to expand or an established digital marketing firm needing to scale, we give you the systems, talent, and strategy to deliver enterprise-level SEO results.
Go Full Service Overnight and Never Say “No” to a Client Again
Imagine saying “yes” to every SEO request. With our SEO reseller program, you can do so without hiring a single new staff member.
From technical SEO and link building to content marketing, local SEO, and even social media integration, we give you a complete SEO backend you can trust.
Whether you choose to offer SEO as part of your agency’s service offerings or refer clients directly, our team handles everything so you stay agile and, most importantly, profitable.
Local Talent and Resources for a Digital Agency Are Expensive, Frustrating, and Take Time and Money to Manage!
If you’ve ever tried to build an in-house SEO team, you already know how hard it is to find people who are not only skilled but also reliable, affordable, and available when you need them.
Between vetting SEO consultants, onboarding, salary expectations, and training, your time gets pulled away from what matters most: growing your digital marketing agency.
Sure, outsourcing to freelancers might help you circumvent some of the waiting and speed up your expansion into search engine optimisation.
However, choosing this route creates additional problems, including inconsistent deliverables, missed deadlines, conflicting strategies, and poor client communication.
That’s why SEO reseller programs like ours exist.
With us, you instantly tap into a senior team of SEO professionals, analysts, content writers, and account managers, all without the overhead.
By partnering with an established SEO provider like us, you gain campaign consistency, transparent reporting, and proactive communication, allowing you to deliver at scale without sacrificing quality.
Grow Your Agency Faster Than Ever With Our SEO Reseller Service
If clients want SEO and you’re not offering it, they’ll find someone else who does, and you’re leaving money on the table.
That’s where Digital Spotlight’s SEO reseller services come in.
In a nutshell, reselling allows you to offer SEO services to clients by outsourcing the actual SEO work to a specialised SEO provider like us.
This way, digital marketing agencies, web design studios, or firms like yours can instantly expand your service catalogue without hiring a single in-house SEO specialist.
How SEO Reselling Works
We’ve designed two flexible reselling models to match how your agency operates:
- Referral reseller: This model is ideal for you if you prefer a hands-off approach and want to earn passive income from SEO referrals.
Here’s how it works:- You introduce your client to us.
- We manage the relationship directly, meaning the client knows they’re working with us.
- We handle everything, from SEO audits and strategy to implementation, billing, and everything in between.
- You receive monthly commissions as long as the client stays onboard.
Under this setup, you can simply send clients our way and start earning. No hiring, no stress, and no need to build an internal SEO team from scratch.
- White label: Also known as private label SEO, this reselling model is perfect if you want to offer SEO under your own brand at your own price point.
Here’s how it works:- You maintain total control of the client relationship.
- Your clients never know we exist.
- You handle all client billing.
- We do the SEO work behind the scenes, including keyword research, technical SEO, and link building.
- We send you SEO reports to present under your brand.
- You pay us a flat monthly reseller rate based on the white label SEO service tier.
With this type of partnership, you decide what to charge and handle all the communication, and your client views you as the SEO expert. Meanwhile, we do the SEO work quietly.
Whether you opt for the referral or white label service model, you can trust us to deliver high-quality SEO that reflects well on your agency and keeps clients coming back.
After all, unlike many SEO providers, we speak the same lingo as search engines like Google: maths.
We use advanced statistical analysis, data modelling, and multi-variant testing to stay ahead of search engine algorithm updates and achieve unbeatable returns on investment (ROI).
So, whichever you choose, you can expand your service offerings confidently, knowing you have a proven SEO partner in your corner.
“How Do I Become an SEO Reseller?”
Becoming an SEO reseller is easier than you might think, and it’s one of the smartest moves you can make if your clients are asking for SEO and your team isn’t equipped to deliver.
All you need to do is find a digital marketing agency, such as Digital Spotlight, that offers its SEO services for resale and choose a model that aligns with your business goals and capacity. That’s it.
Sure, there are pricing negotiations, obligation and liability setting, and other specifics in between.
But once you’re partnered up, just roll out the new SEO service offerings to your clients and start growing your profit margins.
You can now position your agency as a full-service digital partner to clients, without the complexities of building an in-house SEO team.
What Are the Benefits of SEO Reseller Services?
Saving time, money, and hassle by skipping the in-house SEO build-out is the obvious advantage (and, arguably, the most important one) of reselling someone else’s SEO services.
However, that’s just the beginning.
When you choose the right SEO provider, you unlock a whole suite of additional benefits that can help your agency scale, retain clients, and boost your bottom line with confidence.
Here are some of the extra perks you get with Digital Spotlight’s SEO reseller program:
Professional Reports: Streamline Client Reporting
You don’t need to burn hours compiling campaign results or explaining metrics.
Our SEO reseller services come with professional reports, whether white-labelled (editable) or not, that are designed to give your clients confidence in the results you’re delivering.
They cover everything from keyword rankings and organic traffic growth to links we’ve built and other campaign health metrics. Possibly everything your clients want to see.
Fanatic Support: Talk to People Handling Your Projects
Have you ever partnered with an SEO provider and felt like your emails went into a black hole? That won’t happen if you collaborate with us.
Our SEO specialists are on-hand and proactive, whether you’re a white label partner needing technical answers for your client or a referral reseller following up on campaign performance.
You gain access to the individuals performing the work, not just a ticketing system. In fact, talk to any one of our clients. They’ll tell you how surprising it was to find an agency that actually communicates.
Growth Meetings: Feel Prepared for Every Call
We’re not here to just fulfil orders. We want to help your digital marketing firm grow.
As part of our white label reseller partnerships, we offer growth meetings to help you strategise, pitch, and upsell SEO with confidence.
We’ll walk you through current performance, upcoming opportunities, and technical breakdowns. So, when you talk to your client, you’re always the expert in the room.
Fulfilment: Treat Us Like an Extension of Your Brand
When you partner with Digital Spotlight, you can expect our SEO experts to work as if they’re part of your in-house team.
With our white label reseller model, everything we create, from reports to communication, can be seamlessly branded and aligned with your agency’s voice.
Your clients get a consistent, professional experience. You get to stay focused on growing your online marketing services catalogue, not execution; that’s our job.
Track Record: Gain Instant Authority in Any Industry
Credibility takes years to build, especially in the digital marketing space. But with our SEO reseller program, you can tap into our reputation, results, and proven systems from day one.
You don’t need to test your way through SEO strategy or hire an entire team of SEO specialists. With 17 years in the SEO game, we’ve done the hard work for you.
All that’s left for you to do is walk into a client meeting with the confidence that comes from partnering with an SEO provider that’s already delivered front-page results for over 1,800 businesses.
You Don’t Have to Invest in New Relationships
Are you concerned that you need to hire new talent to cater to diverse client niches? With Digital Spotlight, you shouldn’t be.
We’ve already assembled a team of SEO professionals, from content writers to outreach specialists, who are experienced and expertly trained to deliver results regardless of the industry.
Are you offering SEO to an eCommerce startup? How about a large-scale enterprise?
Whatever it is, you get access to SEO professionals who have helped clients in 355 different niches without the management headache.
Sales Enablement: Say Goodbye to the “Long Game”
Building a reputation that attracts SEO clients takes time, something we’re all too familiar with.
But with Digital Spotlight’s SEO reseller services, you’ll have data, case studies, and proven frameworks from the start.
We give you everything you need to sell SEO confidently, from ready-made proposals and client-facing decks to technical SEO audits that highlight real, fixable issues.
Access to the Right Tools
As Confucius puts it, “A craftsman must sharpen his tools to do his job”. SEO is only as effective as the tools behind it.
Unfortunately, building out your own toolkit can cost thousands in software subscriptions and licenses, not to mention the steep learning curve.
As one of our resellers, you get the benefit of proprietary tools and enterprise-grade SEO software without the overhead.
We’ve already done the investing. You just plug in and go.
Scalable Resources
Are you reselling SEO solutions to land one client, or are you expanding aggressively and aiming for 10 clients a month?
Our SEO reseller services are designed to scale with your ambitions. With us, you don’t have to worry about underutilised staff or capacity issues.
Our fulfilment is flexible, reliable, and always ready when you are.
An Opportunity to Work With Specialists
When your clients invest in SEO, they expect real results, not vague promises.
That’s why we entrust every project to seasoned SEO pros who live and breathe search engine optimisation.
We don’t just dabble in SEO. It’s been our core service since 2008. From technical audits to algorithm analysis and backlink strategies, we approach every campaign with expert-level execution and precision.
With our SEO reseller program, you’re not just outsourcing SEO work. You’re partnering with specialists who know how to deliver.
SEO as a Service Critical for ROI
For long-term growth, SEO often yields a higher ROI than other online marketing approaches such as pay-per-click (PPC) advertising. Google Ads, for instance, only picks up 30% of online users.
And with more businesses and professionals realising the value of SEO, it’s no longer a “nice to have” for agencies; it’s expected.
Your clients want visibility. They want organic traffic. They want results that last longer. SEO delivers all that, but only when done right.
Reselling our SEO services means you don’t have to be an expert; you just need the right partner.
We’ll do the heavy lifting so your agency can offer this critical service without the steep learning curve.
Focus on Your Core Competency
Your agency might specialise in web design, paid media, or branding, and that’s your strength.
But trying to master SEO on top of that can dilute your focus, slow down your delivery, and overwhelm your team.
By partnering with Digital Spotlight, you get a team that handles all the SEO strategy, execution, and optimisation. Meanwhile, you get to stay in your area of expertise.
Powerful SEO Campaigns That Produce Results: Results-Driven Strategy
We don’t rely on outdated tactics or hope-for-the-best strategies. Every SEO campaign we run is rooted in mathematics.
We utilise advanced statistical analysis, data modelling, and multi-variant testing to craft marketing campaigns tailored to the client’s needs and goals and aligned with how search engines work today.
And all of this isn’t just talk; we commit to these in writing.
Our partnerships are built around clear deliverables, proven processes, and measurable key performance indicators (KPIs) outlined in our service agreements.
With Digital Spotlight, you’re backed by a transparent, data-driven SEO engine that grows your clients’ online visibility and your agency’s revenue.
On-Site SEO Elements
Our SEO solutions cover every crucial element needed to ensure your clients’ websites are fully optimised for search engines and users.
From the words on the pages to the code behind the scenes, all the details that drive rankings all figure out in our strategies. We mean it when we say we’ll handle all the SEO work.
Here’s a glimpse into our on-site optimisation work:
Optimise Page Titles
Page titles or “title tags” are the most important element affecting a website’s search engine rankings.
When properly optimised, page titles improve visibility, click-through rates, and the SEO campaign’s overall performance.
That’s why our optimisations include crafting compelling, keyword-rich titles that align with both user intent and search engine algorithms.
On-Page Copy
How would you feel if you clicked on a website that Google recommended but didn’t find anything resembling an answer to your question? Would you visit that site again?
Probably not. Your clients’ target audience would likely have the same sentiment.
That’s why we write SEO-friendly content that delivers value to users while satisfying Google’s quality standards.
Whether it’s service pages, blogs, or landing pages, your clients get professionally written content optimised for relevance, readability, and conversions.
Internal Links
An internal link is a hyperlink on a web page that redirects the user to another page on the same site.
By strategically placing these links throughout the client’s website, we help search engines understand or “crawl” it efficiently and distribute page authority across web pages.
Our job is to build internal link structures that support keyword strategy and keep users engaged longer.
Meta Data
Well-optimised meta descriptions and tags aren’t just for search engines; they influence whether users click.
That’s what we aim for. We create accurate, persuasive metadata that reflects each page’s purpose to boost click-through rates without keyword stuffing.
Technical SEO
We take care of all the technical details that make or break SEO success, like page speed, mobile friendliness, and canonicalisation.
These behind-the-scenes improvements help ensure your clients’ sites are error-free and fully optimised for organic visibility.
Off-page SEO Elements
On-page SEO gets your client’s site ready for search engines. But it’s the off-page work that builds trust, authority, and long-term results.
Unlike other SEO providers, we go beyond surface-level tactics. We’re full-service. That means we work on the off-site elements, too.
Here are some of the off-page SEO elements we tweak:
Google Business Profile (Formerly Google My Business)
For clients targeting local markets, creating and tweaking their Google My Business or Google Business Profile for SEO is one of the best things they could do.
Why? Simple: a well-optimised Google Business Profile improves visibility in local search and map results. And that’s what your clients will get if you partner with Digital Spotlight.
From accurate business information to keyword-rich descriptions and regular post updates, we can help your clients stand out where it counts.
Backlinks
Backlinks are hyperlinks that send users from one site to another. They work like votes of confidence. The more one has, the more trustworthy they look.
Our SEO solutions include link-building services to improve your clients’ authority and rankings without resorting to shady or short-term tactics.
Every backlink we secure is:
- Relevant to the client’s niche
- From trusted domains
- Built through ethical, white-hat outreach
“How Do I Choose an SEO Vendor?”
Picking the right SEO partner can make or break your ability to deliver results to clients. It’s that simple.
Whether you’re looking to scale through white label SEO or just test the waters with referrals, you need a partner that is experienced, transparent, and aligned with your business goals.
Here’s what to look for:
Look for Reviews or References From Real People
Before signing up with any SEO vendor, check for verified reviews or speak with agencies that have partnered with them.
Look or ask for evidence of consistent communication, on-time delivery, and actual results.
Honest feedback from real users will tell you more about an agency offering an SEO reseller program than any pitch deck.
“Unbeatable results and customer service.
I have a social media agency, and I have used Digital Spotlight for over 10 clients, and they have all had exceptional results for SEO and Google Ads.
There isn’t anything this incredible team doesn’t know about search engine optimisation or anything search marketing.
Hire them before your competitor does!”
Black Lion Digital Pty Ltd
Years in Business
Experience matters. SEO is an ever-changing landscape, and longevity is often a sign of a provider that can adapt and innovate.
Digital Spotlight has been offering SEO since 2008. That’s long enough to have weathered every major algorithm update and continue driving results for clients across industries.
Number of Clients and Expertise in Your Target Niche
Every business is unique. What works for one client may not work for another, which is why industry-specific expertise matters.
The right SEO provider should understand the nuances of your clients’ niches, from keywords that convert to the competitive landscape.
At Digital Spotlight, we’ve delivered results for over 1,800 businesses across 355 distinct industries, including eCommerce, healthcare, legal services, and real estate.
That depth of experience allows us to tailor strategies, anticipate challenges, and hit the ground running, no matter your client specialisation.
Payment Structure and Cost
Be clear about pricing before making a commitment.
Whether you’re going the white label route or referral model, understand what you’re paying for, what your profit margins look like, and how payments are handled.
A reliable SEO provider will have transparent pricing tiers, no hidden fees, and clear deliverables, as we do at Digital Spotlight.
How We Helped Businesses Grow
Since 2008, we’ve helped over 1,800 businesses grow through smarter, data-driven SEO.
From Australia-focused trades to international brands, our campaigns have consistently delivered measurable improvements in rankings, traffic, and revenue.
Whether you’re a digital agency, web designer, or media buyer, there’s a good chance we’ve already helped someone in your space succeed. And we can do the same for you.
Our strategies aren’t built on theory. They’re refined through experience, tested across industries, and backed by the mathematics that makes search engines run.
However, we understand if you’re not sold, especially if you’ve worked with an SEO provider that promised the world but underdelivered.
Fortunately, we have proof. We have case studies ready to show you what our SEO services have done, and what they could do for your clients.
Let’s talk.
Schedule a no-cost, no-obligation consultation by calling 1300-891-181, Sydney:02 9053 3383 , Newcastle:02 4005 1616, emailing [email protected], or filling out our Contact form.
If you’re ever in the area, you can also visit our offices at the following locations:
- Sydney: Suite 1B, Level 16, 56 Pitt Street, Sydney NSW 2000, Australia
- Newcastle: Suite 1, 28 Donald Street, Hamilton NSW 2303, Australia
Book A Consultation With An Expert. No Sales Pitch. Guaranteed.
We work only for clients we know we can get a serious ROI for. That's why we don't sell, we listen, and we talk about what's realistic.
If you want to talk to an expert about Google platforms, book in for a free no-pitch consultation.
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Suite 1B, Level 16 56 Pitt Street Sydney NSW 2000, Australia Tel: 02 9053 3383
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Suite 1, 28 Donald St, Hamilton NSW 2303, Australia Tel: 02 4005 1616
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Frequently Asked Questions
How much does SEO reselling cost?
The cost depends on the reseller model you choose and the SEO reseller package involved. With Digital Spotlight:
- Referral resellers pay nothing upfront. We bill the client directly and pay you a monthly commission based on the service suite provided.
- White label resellers bill their clients directly, keeping the margin. In this model, you choose your markup and control how much you earn. Your costs include initial setup fees and the monthly reseller rate.
Why is SEO reselling important?
SEO reselling lets you expand your service offerings without the overhead of hiring, training, or managing an SEO team.
It positions your agency as a full-service solution, helps you retain more clients, and unlocks additional monthly revenue.
Will SEO reselling work for my business?
If you’re a digital marketing agency with clients who need SEO but don’t have the resources or capacity to build an in-house SEO team, yes, SEO reselling can work for your business.
We’ve successfully partnered with countless agencies specialising in different industries. Whether you’re looking for hands-off commissions or full white label delivery, there’s a model that fits your workflow.
What are the benefits of SEO reselling?
Beyond saving time and resources, SEO reselling offers:
- Passive income or profitable margins, depending on the model
- Scalability without growing your internal team
- Professional reports and consistent deliverables
- Access to experienced SEO specialists
- Support and strategy sessions that help you close more deals
How do I get started with SEO reselling?
With us, getting started is simple: book a discovery call, choose the reseller model that best suits your firm, and start offering high-impact SEO services to your clients.
If you want to explore how SEO reselling could fit into your agency, call 1300-891-181, Sydney:02 9053 3383 , Newcastle:02 4005 1616, email [email protected], or complete our Contact form today.
What if I have my own packages?
No problem at all. Our white label reselling model allows you to set your own packages and pricing. We’ll adapt our delivery to match your structure wherever possible.
Whether you’re offering “Basic”, “Pro”, or tiered packages with different inclusions, we’ll align our fulfilment to meet your deliverables.
That’s the point. You stay in control of what your clients see. We simply do the work in the background.
How do I pay?
If you’re a white label reseller, you’ll receive a monthly invoice based on the services you’ve ordered for your clients, plus initial setup fees. We accept recurring credit card payments or direct debit.
If you’re a referral reseller, you don’t pay anything. We bill the client directly, and you receive your commission via monthly direct deposit.
Do you have websites that my agency can use as our portfolio?
No, we don’t provide ready-made websites for portfolio use. However, what we can offer is proof through actual results.
With over 1,800 businesses served and case studies available upon request, we make it easy for you to build trust with your clients based on our real-world outcomes, not generic templates.
What does an online SEO company do?
An online SEO company, such as Digital Spotlight, helps businesses enhance their visibility in search engines like Google through initiatives like:
- Keyword research
- On-page and off-page optimisation
- Technical SEO audits
- Content strategy and creation
- Link building
- Analytics and reporting
Our goal is to provide clients with more organic traffic, improved rankings, and, ultimately, more qualified leads.
What are on-page vs. off-page SEO web services?
On-page SEO focuses on optimising elements within a client’s website, including page titles, headers, metadata, and internal links.
On the other hand, off-page SEO refers to tweaks that occur outside the website, such as building backlinks, managing a Google Business Profile, and increasing domain authority through trusted citations.
Both are essential, and we handle both sides to provide your clients with a comprehensive SEO solution.
How much should I invest in a premium SEO agency to optimise my site?
It depends on your goals, the competition, and how aggressively you want to approach the situation.
More comprehensive SEO solutions typically come with a higher price tag, reflecting the strategy, execution, and results we must deliver.
With our white label program, you can choose from different packages while being able to set your own pricing for your clients.
Do you offer a guarantee?
We guarantee professional execution, clear communication, and full transparency. But we don’t promise specific rankings. No agency should.
Search engine algorithms are constantly evolving, and search results depend on countless factors.
What we can promise is consistent, ethical, and data-driven SEO that focuses on long-term growth, not shortcuts.
Can I talk to somebody before buying anything?
Absolutely. Whether you’re just exploring SEO reselling or ready to scale your agency, our team is here to help.
No pressure, no obligation. Just real conversations with real people who know SEO inside and out.
Do I need to buy something to use the dashboard?
We do not provide a dashboard that allows resellers to monitor campaign performance in real-time.
However, we do send regular snapshot reports as rankings appear on the first page, as well as monthly performance reports that can be white-labeled for your clients.
Do you offer discounts?
We keep our reseller pricing competitive, so you already have room to add your margin.
However, discounts may be available depending on the service or white-label SEO package you choose.
Let’s talk. If you’re growing fast, we’ll find a way to make the numbers work.
How do we know if a professional SEO agency is what it claims to be?
Look for transparent reporting, case studies, and clear deliverables, not vague promises or guaranteed rankings.
A legit SEO agency should walk you through their strategy, show proof of past results, and be upfront about limitations.
Bonus tip: Check their reviews. Verified references speak louder than polished sales decks.
How does a search engine company help reduce my bounce rate?
Bounce rate measures how many website visits didn’t last more than 10 seconds, result in a conversion, or a revisit.
A high bounce rate, typically 60% or greater, means a web page isn’t engaging or helpful to users.
By improving page load speed, mobile usability, content quality, and user intent targeting, an SEO provider ensures site visitors find what they’re looking for and, in turn, reduces bounce rate.
Is hiring a professional SEO firm for a small business worth it?
Yes, especially if you’re in a competitive industry or rely on online visibility.
A professional SEO firm like Digital Spotlight brings expertise, tools, and time that most small businesses simply don’t have in-house.
It’s an investment, but when done right, it becomes a long-term revenue channel rather than just a marketing expense.
What’s the difference between white label and SEO reseller services?
White label SEO means you own the client relationship. We stay invisible and do the work behind the scenes.
Typical reseller services often work on a referral model. That means you introduce the client to us, and we take over from there. You still earn a commission, but we manage everything.
Do I need to have an existing relationship with a client to offer white label SEO?
Not at all. White label SEO is designed to expand your brand’s service offerings, making it perfect for new leads, one-off projects, or retainer clients who want to tap into the power of SEO.
Can a white-label SEO reseller program be profitable?
Absolutely. With the right pricing model and a trusted partner like us, white label SEO can be a scalable revenue stream.
You set your rates, we do the work, and you take the margin home. We even provide tools, reports, and support to help you sell the service with confidence.
Can one agency use another agency for SEO work?
Yes, and that’s the whole point of SEO reseller programs.
Reselling another agency’s SEO solutions allows digital marketing firms to offer the service without the need to invest in an in-house SEO infrastructure.