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Our Process

After managing over 2,100 client campaigns in 15+ years, we’ve collected invaluable data and proven insights to develop an effective SEO process that gets favourable results.

Curious how it all works? Here’s a quick rundown of our proven approach:

Discovery and Audit

Let’s start with a personalised consultation during which we listen. We’ll get to know your goals and challenges before jumping into the initial audit.

Next, we’ll review your website’s current rankings, see how you compare against the competition, and identify the best growth opportunities.

We use top-tier tools like Google Analytics, Google PageSpeed Insights, Google Search Console, Ahrefs, Semrush, and Screaming Frog to ensure a thorough SEO audit.

Our comprehensive technical SEO audit uncovers issues preventing Google from properly indexing your website and recognising its authority.

The best part? Our technical analysis and audit are free. We’ll provide a quote once we’ve fully grasped what your business truly needs.

Analyse

We leverage detailed market research and competitor analysis to build an SEO strategy tailored to your business needs. This approach allows us to target and surpass your competition’s top-ranked keywords while safeguarding your position in SERPs.

Our SEO specialists examine how your competitors perform in search engine rankings to unlock insights that guide how we develop your SEO strategy for optimal results.

Plan

Instead of using off-the-shelf solutions, our SEO approach is custom-built for your business. Our real-world, actionable SEO plan is powered by a comprehensive audit and analysis, considering your unique goals, competition, industry, budget, and current SEO standing.

Our tried-and-proven system enables us to craft tailored SEO solutions that address your specific challenges, helping you hit success and stay ahead of your business rivals.

Execute

Once we have a solid SEO plan, we’ll start putting it into action. Based on what we’ve found during analysis, we’ll optimise your business website to help boost its search ranking.

We’re all about delivering significant outcomes, so we only recommend strategies we’re 100% confident will succeed. We test our SEO techniques on our internal sites first, so you can trust they’ll work for you, too.

Tracking and Reporting

Our data-driven SEO campaigns use tools like Google Analytics to closely monitor key metrics like user behaviour, web traffic, and conversions.

We keep you in the loop with regular updates about your SEO progress, from account summaries to the relevant links we’ve built for your website.

Plus, expect monthly reports through phone calls or Zoom meetings. We can customise updates in Looker Studio (a tool that simplifies your data into intuitive, visual dashboards) to highlight the critical metrics that matter most to you.

Contact us today for a no-pitch consult

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Book A Consultation With An Expert. No Sales Pitch. Guaranteed.

We work only for clients we know we can get a serious ROI for. That's why we don't sell, we listen, and we talk about what's realistic.

If you want to talk to an expert about Google platforms, book in for a free no-pitch consultation.

AU

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Sydney
1B, Level 16/56 Pitt St,
Sydney NSW 2000,
Australia

Newcastle
1/28 Donald St,
Hamilton NSW 2303,
Australia

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Sydney: (02) 9053 3383
Newcastle: (02) 4005 1616

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  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
    It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

    Iris Lever , CMO at PropertyMe
  • I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing

    Joseph Khoury , Tree and Garden Solutions
  • We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant

    Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management
  • You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…

    Yuri Marshall , Visaone
  • I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

    Director , Eastside Speech Solutions
  • In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…

    Philip K. Bonser , Goulburn Offroad Carts
  • The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…

    Sophie Sutjiadi , Grace Hotel
  • The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service

    Tim Lassig , Director Hospitality Fitout Specialists
  • I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

    Martin Roschach , Director Reach for Life Health
  • Working with Blake and Digital Spotlight has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

    Sean Hearsee , Managing Director Sage Painting
  • Blake and his team are brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!

    Jordi Twomey , Twomey Dispute Lawyers
  • We have been very pleased with our decision to engage Digital Spotlight to manage and and improve our SEO. Blake, John and the rest of their team are very responsive and know their stuff. After some bad experiences with other providers in this space, we're not going anywhere.

    Managing Director , Avlaw Aviation Consulting

Frequently Asked Questions

How much does hiring SEO professionals cost?

SEO pricing can differ by business needs, with some SEO companies or professionals charging $250 to $10,000 monthly.

But here’s our approach: We’ll provide a quote only after clearly defining your goals so our SEO strategies align with your unique business for maximum results.

What’s even better is that as your rankings go up, your costs decrease—no performance bonuses or hidden fees. This means your website becomes more valuable while costing less to maintain its top ranking.

Why is hiring SEO professionals important?

SEO is like a puzzle that keeps changing. It demands serious dedication to mastery and even more effort to fine-tune strategies. But you don’t have to do it on your own.

Bringing an SEO professional on board is a wise investment that saves you time and money in the long run.

By working with reliable SEO professionals like us, you can concentrate on what you do best—managing your business. With our 15+ years of experience in online marketing, we have the skillset to help you navigate SEO for more traffic and high-quality leads.

Will SEO professionals work for your business?

SEO is a game changer—but only when it’s done right. As an established online marketing agency, we know exactly how it works. Let us know what you want to achieve for your

Aussie business, and we’ll help you make it happen.

We take a personalised approach, customising SEO campaigns to generate leads and conversions that align with your unique business objectives.

What are the benefits of employing SEO professionals?

SEO professionals have the skills and know-how to improve your website’s rankings, attract organic traffic, and increase conversion rates.

As SEO specialists, we focus on the SEO fundamentals, crafting on-page and off-page SEO strategies.

With on-page SEO, we optimise your website’s internal (on-site) elements so Google knows what your web pages are about.

Meanwhile, our off-page SEO (also called off-site SEO) strategically builds links to boost your website’s domain authority and relevance, making Google trust you more and driving more referral traffic from credible sites.

Unlock all these great benefits when you work with us.

How do I get started with SEO professionals?

Take the next step in growing your Aussie business. Contact our SEO professionals today and begin your journey toward the first page of Google and other major search engines like Microsoft Bing and Yahoo.

Let’s talk about your challenges and goals. We’re here to help you explore all your options, and you can decide when you’re sure we’re the right match for your business needs.

What is a search engine marketing strategy?

Search engine marketing (SEM) gives you the best of both marketing worlds. It combines SEO with paid ads to put your business front and centre when people search for products or services like yours.

What does an internet marketing specialist do?

Internet marketing specialists know how to make the digital landscape work for you. They use websites, social media, emails, blogs, and other online tools to drive traffic, engage customers, and boost sales.

By analysing consumer behaviour and web traffic, they can create personalised ads that resonate with the target audience every time.

Who are the experts in digital marketing?

Many claim to be digital marketing experts, but the actual proof is shown through the results.

Here’s why our in-house SEO professionals are a cut above the rest: We’ve spent over 15 years building a reliable, data-backed model developed from more than 2,100 client campaigns. Our clients see actual, measurable results, not just promises.

Want to take your Aussie business to the next level and outshine competitors? Call us at 1300 891 181 or email [email protected] to discuss how SEO can help you grow.

You can also drop by our offices at Suite 1B, Level 16, 56 Pitt Street, Sydney, NSW 2000 or Suite 1, 28 Donald Street, Hamilton, NSW 2303.