Other Services
Our offerings are not limited to search engine optimisation. As a full-service digital marketing agency, we have the most effective and suitable solutions for your every need:
LETS TALK ABOUT YOUR BUSINESS! SYDNEY: (02) 9053 3383, NEWCASTLE: (02) 4005 1616
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Did you know that by mid-2024, around 2.66 million businesses across all niches were fiercely competing for a share of the Australian economy? The number of companies nationwide grew by nearly 3% over the past year alone.
These figures could mean that increasing your client leads, inquiries, and foot traffic is the way to go. After all, with your expertise and years of experience, you deserve a bigger slice of the pie.
But with so many Australian-based businesses vying for consumer attention, you might wonder how to put your business in the spotlight, especially if it’s been around for a while.
You’ve put in the work, but maybe you’re still struggling with the following issues:
- Your online presence hasn’t grown much in years, and you’re unsure how to push the numbers further.
- New competitors have become more popular, with their sites dominating Google’s front page, while your visibility online has steadily declined.
- Local competition is making it harder for your business to stay profitable—especially when you know that your products and services are better.
- You’ve tried working with other marketing agencies that offer search engine optimisation (SEO) and related services, only to receive mediocre results.
We won’t be surprised if you’re scratching your head, wondering whether SEO is the right solution for your business or if it’s a waste of time and resources.
As a leading provider of SEO for Australia-based businesses, we’re here to assure you that our approach, grounded in science and data, can help generate further interest and more inquiries and foot traffic for your business.
Unlike other digital agencies that provide cookie-cutter solutions, we’ll try to understand your website’s current situation and what it needs.
We know the Aussie market like the back of our hand, so we know what will click with the local audiences and what will give your brand an edge over your competitors.
Before you even sign up with us, we’ll outline an SEO strategy that will stand out from the ones used by the competition at absolutely zero cost to you.
Our goal is not to sell you solutions and walk away. Through comprehensive audits and analyses, we’ll determine if SEO will be an effective digital marketing service for your business.
SEO isn’t for everyone, which is why we only work with clients we know we can help. The plan we can build for you will be so clear that you can execute it yourself or with another digital marketing agency, and it will still work.
With our over 15 years of experience growing our clients’ businesses, you can be confident that the leads-focused strategy we’ll develop will help your business attract new potential clients, not just current and lapsed customers.
Using our deep data insights collected from previous campaigns and our advanced analysis, you can allocate your advertising budget more efficiently.
Our thorough understanding of Google’s algorithm helps us know what’s popular and what’s not in your industry. Our approach maximises those insights to help your business win the best search engine rankings—often at a lower cost than your competitors.
We provide you with a competitive edge because we’re among the first to hear about Google’s newest features. We can test them for you so that you can gain an edge before your contemporaries even know about them.
Are you curious about the opportunities available to turn on a steady flow of organic leads for your business? Call us at Sydney:(02) 9053 3383 and Newcastle:(02) 4005 1616 or email us at [email protected] to book your pitch-free consultation today.
What Is SEO?
SEO is a collection of processes that improve your website’s visibility in search engines when online users search for your products and services.
However, SEO is not a static discipline. Google makes changes so rapidly that 99% of businesses cannot keep up with the shifts. Most of these changes are technical adjustments, which is why technical specialists like us will give your business a strong fighting chance.
How Digital Spotlight Harnesses Unique Australian SEO Trends
Supported by an extensive data set and our well-developed expertise, Digital Spotlight will provide a search engine optimisation strategy that best addresses your needs.
Our mathematically oriented process informs us of which searches will be profitable and which ones you should leave your competitors to spend their money on. We hold ourselves accountable to the only metrics that matter: quality leads and your returns on investment.
Here are a few compelling reasons why you should begin working with us:
Capitalising on Australians’ Increased Internet Usage
At least 86.5% of the Australian population is online, with this volume anticipated to exceed 90% by 2025. Australians’ average daily internet usage time exceeds three hours.
We use our in-depth knowledge of how SEO works to keep your business top of mind among current and potential customers.
Leveraging Australia’s Leading Mobile Internet Speeds
Ranking 17th place globally in the September 2024 report of the Speedtest Global Index, Australia’s mobile internet speed is spurring increased smartphone browsing volume: the share of Australians with mobile internet access is expected to reach a new peak of 87.41% by 2029.
Digital Spotlight’s SEO services focus on mobile-friendly optimisation, which will maximise Australian users’ browsing experience on your website.
Understanding the Australian Online Shopping and Browsing Behavior
Fully 95% of Australians use the internet to get the latest news, while 87% say they use it for shopping. These figures have remained stable over time. Digital Spotlight’s SEO approach is well-suited to take advantage of these trends.
Things to Look for in an SEO Provider
Before deciding your marketing approach and budget, you must ensure you are working with a proven marketing agency that has developed and launched its fair share of successful SEO strategies.
You also need to look beyond vague promises of “guarantees” and instead focus on agencies that deliver verifiable “results”.
Here are the crucial attributes you should consider when selecting the SEO agency that you’ll want to work with—attributes that Digital Spotlight brings in spades:
Define Your Goals
Digital Spotlight is committed to understanding what you’re trying to achieve in your SEO strategy. Our comprehensive analyses seek to learn about your current challenges and how to address these issues.
We ask in-depth questions about your situation and the results that would significantly benefit your business. This step helps us uncover independently verifiable problems you may not even know.
Our strategic approach ensures that you have defined goals we can reach for.
Do Its Research
Digital Spotlight provides thorough market research that helps your SEO campaign align with the needs, preferences, and behaviours of your target market, especially in relation to their search engine usage.
Here are more attributes that differentiate the top SEO agencies (like Digital Spotlight) from run-of-the-mill digital marketers:
They Not Only Talk the Talk but Also Achieve First-Page Rankings
While Digital Spotlight does provide top-quality services, we only work with companies whose rankings we think we can improve. Our business model is significantly driven by word-of-mouth, which is why we prefer to avoid taking on clients we can’t help.
Among our many success stories is securing a medical training company’s much-desired #1 ranking in their city using their main keyword. This goal was achieved in just two months, and our exclusive escalation model has subsequently helped the company gain 73 first-page rankings.
They Offer Timelines and Estimates for Outcomes
Effective SEO requires some time before its full impact becomes apparent. According to Google, visible SEO results materialise after around four months to a year.
However, results will vary significantly as different niches have different goals, and every business within each niche has its own targets, resources, competitors, and SEO strategies.
Digital Spotlight’s broad-ranging technical SEO audit ensures your campaign has clear benchmarks and milestones, helping remove uncertainty and reduce wait time.
They Possess Endorsements From Satisfied Clients as Social Proof
Digital Spotlight’s SEO services meet and even exceed the high standards of our diverse client base. As we believe that good results are the best referrals, here are case studies of businesses that saw significant marketing success when they worked with us:
Avlaw Aviation Consulting
This firm partnered with Digital Spotlight for a full overhaul of its SEO strategy, yielding a campaign that befits Avlaw’s status as an Asia-Pacific leader in aviation consultancy. Avlaw aimed for higher search engine rankings and greater targeted organic traffic to its site.
Our approach spurred a massive 200% increase in Avlaw’s organic traffic and pushed its vital keywords like “airspace construction” and “airspace assessments” to the highest rankings in Google’s SERP.
We helped Avlaw benefit from greater keyword density, propelling its campaign from having just 60 to 146 top 10 Google keywords. We also virtually doubled the number of Avlaw’s core keywords in the top 3 positions.
In customising Avlaw’s SEO strategy, we revamped its website’s content and other crucial components like H-tags, title tags, and meta descriptions.
“We have been very pleased with our decision to engage Digital Spotlight to manage and and improve our SEO. [The Digital Spotlight team is] very responsive and knows their stuff. After some bad experiences with other providers in this space, we’re not going anywhere.”
Managing Director | Avlaw Aviation Consulting
CST Tax
This professional tax advice and services firm tapped Digital Spotlight’s services to aid the expansion of its global brand. The goals were to establish an international strategy to generate leads as the firm scales and build an online presence that can operate alongside offline marketing.
Before working with us, CST Tax had no digital marketing strategy and wholly depended on referrals for new clients.
Multiple challenges, representing the accumulation of years of errors, became immediately apparent once we performed our preliminary technical audit:
- Zero online leads, as all leads stemmed from referrals
- Lead generation was not a priority of the firm’s existing website; many conversion elements were missing
- Indexing issues and suspected Panda (a Google search algorithm update) penalty caused by eight installs of WordPress in the firm’s domain, which resulted in indexing issues
- Disorganised content and information architecture
- Duplicate and unnecessary pages
- Irrelevant and random organically ranked keywords
- Lack of theming or planning in the keywords
- No display network or search network ads
- No remarketing strategy to entice high-value former clients
Digital Spotlight built a new CST Tax website from the ground up using SEO and conversion best practices. Our web development involved a thorough assessment of content to be transferred from the outmoded site, content to be upgraded, and content to be developed for the new site.
We also implemented a penalty recovery plan to address the problems caused by duplicate and thin content.
Our detailed keyword research helped us create a plan of attack for content that takes advantage of profitable and noncompetitive keywords.
Furthermore, we launched remarketing and display campaigns to maximise the impact of offline ads and referrals.
The results were staggering: CST Tax saw its online traffic double immediately, spurred by our web design’s refined coding, indexing, and information architecture.
Within seven months of launching our ongoing SEO campaign, the firm saw its organic website traffic grow by 159%, coupled with an exponential increase in organic leads.
Get a Proposal and Pricing Estimate
For our SEO services, we charge an initial set-up and a monthly retainer fee, which can vary depending on the SEO package that your goals require.
Digital Spotlight
SEO Company Difference
We are here for you if you need expert assistance to make your SEO and other digital marketing efforts work. We use our extensive experience, knowledge, and data from successful campaigns to develop and implement an effective strategy for your business.
Digital Spotlight stands tall in the sea of competition, and here are several reasons why:
Australian-Owned
Our Australian founders, mathematicians by trade, have spearheaded our digital marketing and SEO operations since our digital agency’s launch in 2008.
We have offices in Sydney and Newcastle for Australian businesses who want to contact us and discuss pressing questions in person.
ROI-Driven SEO Agency
We showcase the best that your business has to offer with our digital marketing strategies focused on your ROI.
We ensure your campaign can segment and precisely target your most valuable audiences. Our approach returns more than you spend at a generous margin.
Google Partner Agency
We are a certified Google Premier Partner, meaning we have top-level access to Google’s data that helps us deliver an unmatched quality of service.
This status also gives us a direct line to Google Ads’ support teams and a dedicated Google agency team that provides us with exclusive training and confidential competitor data.
We’ve painstakingly earned Google’s trust over the years by consistently successfully investing millions of client dollars monthly and retaining these customers for the long haul.
A Reliable and Trustworthy Agency
We have more than 15 years of experience in the digital marketing industry. We have worked with more than 2,103 global clients who have enjoyed highly productive campaigns, and we are proud of our client retention rate of 95.67%.
We are solely accountable for your campaign objectives, and everything we do for your strategy will involve your ad account alone. If you don’t have one, we’ll even set one up on your behalf, and you’ll still be the primary account manager.
We will not give you the runaround with false promises of success. We only provide SEO work for clients for whom we can get results. We don’t pitch; we listen, supply recommendations, and prove why we’re among the best in the business.
We will provide monthly reports on your SEO campaign’s performance, with crucial details like the following:
-
- Keyword visibility
- List of our planned and completed tasks
- Organic traffic breakdown and performance
- Rankings
- Results of analyses by our technical specialists
This commitment to transparency helps you see clearly where your money is going and how your campaign is progressing.
Here’s what you’ll get when you work with us:
Ethical Authority-Building for Long-Term SEO Success
A more robust brand authority indicates more customer trust in your business, encouraging potential clients to choose your products or services over your contemporaries’ offerings.
Using high-authority domains like Forbes and The Huffington Post, we build up your brand authority and presence by providing public relations recommendations through these channels.
Our approach ensures that we mitigate the effects of negative reviews by managing and protecting the information associated with your brand, business, and personnel.
Long-Term Partnership
As effective SEO takes time to mature, we want to ensure that we nurture your campaign and keep your traction stable for the long haul.
By design, SEO allows you to continuously plan even as factors like traffic change, as long as your website remains optimised. Our professional creed is to be by your side every step of the way.
We won’t lock you in with contracts. You can walk away anytime our services seem unsatisfactory. Our clients stay with us for the long haul because of the quality of service we provide.
Here Is What You Can Expect From Digital Spotlight SEO Services
With a scientifically grounded approach that has already led to successful results, our SEO services can bring the following benefits to your business website:
Drive More Traffic and More Leads
Our proven marketing approach can help generate a greater volume of higher-quality leads for you, thus spurring more conversions and sales.
We use state-of-the-art tools to deliver a steady stream of qualified leads from Google, helping you enjoy consistent ROI and successful online marketing.
Reduce Acquisition Costs
Even as your website’s organic ranking increases, we won’t charge you additional fees because this growth is what you’re paying us for.
In other words, your acquisition costs drop when you rank better. Your site becomes more cost-effective to manage while it becomes more valuable.
Improved Conversion Rates
In your SEO campaign, we will address your website’s low conversion rates by optimising your landing page and ensuring that your content provides a compelling offer for would-be clients.
We will also conduct thorough A/B testing to maximise your site’s effectiveness. This approach splits audiences to test two campaign versions to determine which will be more successful upon deployment, removing uncertainty regarding content, functionality, and distribution methods.
Our A/B testing will address various components of your campaign, including the following:
- Keywords
- Landing pages
- Bidding strategies
- Ads
Customised Solutions
We provide high-quality advice specifically tailored to your business needs. We understand that a successful SEO strategy depends on reliably addressing your unique problems and goals.
We never offer templated solutions because we understand that every client and every industry has specific needs that require unique approaches.
We will optimise your campaign based on a search and keyword strategy that helps your business achieve your desired results for your locale and niche.
We customise our SEO approach for your business through the following steps:
- Conducting keyword research
- Finalising keyword queue
- Developing appropriate keyword suggestions
This comprehensive approach helps our content and technical specialists, and account managers establish a keyword plan tailored to your unique needs.
The SEO strategy we will build from these steps can also be a valuable foundation for your long-term marketing efforts.
Who We Are
Digital Spotlight helps businesses with an assortment of effective resources and strategies. We are confident in the quality of our digital marketing and SEO services, which have cultivated significant increases in sales for a diverse selection of clients.
At the same time, we don’t offer “guarantees,” as SEO involves too many moving parts for a guarantee to be meaningful. As a results-driven agency, we are committed to providing long-lasting benefits for our clients.
We’ll ensure that each marketing dollar you spend on our SEO services is worth it. We won’t charge you until we fully understand your objectives and determine what needs to be repaired or adjusted on your website.
Book your FREE no-pitch consultationFAQs
Is it safe to do SEO on my website?
Yes, as long as it’s implemented correctly by SEO experts like Digital Spotlight.
Incorrect SEO can lead to overoptimisation, which happens when a website has an excessive number of keywords or other optimisation elements. An overoptimised website risks being considered spam by search engines and dropping lower in SERPs.
Our audits can detect if your pages are overoptimised, and we can deoptimise them accordingly to make your site more cohesive and boost your rankings and credibility.
How can SEO help my website?
Correctly implemented SEO provides substantial ROI in the medium to long term. SEO puts your business in front of potential buyers by showcasing your products, services, and industry authority at their best.
Working with SEO specialists like us can help your business enjoy the benefits of compounded returns while your marketing costs drop over time.
Does SEO really work? Is it worth it?
SEO works, and it is worth it. With our two decades of experience in the digital marketing industry, we have produced and implemented successful strategies for more than 2,103 clients worldwide, all of whom have enjoyed highly lucrative campaigns.
Professionally developed SEO plans maximise your investment by helping you reach or even exceed your target ROI.
Why should I outsource my SEO instead of doing it in-house?
While you can do SEO yourself, you might not be sufficiently equipped to respond to intensifying industry competition and the steadily evolving sophistication of Google’s algorithms.
You could even end up competing with SEO professionals like us or those who hire people like us as you go along.
Attempting to engage in SEO by yourself might not be the best way to allocate your time and resources when you could allow specialists like us to handle it instead.
Our SEO team uses a mathematically grounded optimisation process that ensures you gain and retain high local organic search rankings while freeing you up to focus on what truly matters: your business and your customers.
I’ve tried SEO before, but it wasn’t effective. How can Digital Spotlight’s SEO services change my mind?
Our SEO services stand out because of one deceptively simple component: We begin every campaign with a free SEO tech audit.
This in-depth analysis will help us pinpoint from the very beginning the exact factors that are harming your visibility in SERPs, allowing us to build your campaign without all these disadvantages. Our process will ensure your business reaches and maintains high organic search rankings.
Most importantly, we do not pitch. We listen intently, which is how we can develop actionable, in-depth SEO marketing plans tailored to your needs.
Is Digital Spotlight among the best SEO companies in Australia?
We do not claim to be the best SEO agency, but what we can lay claim to is a sterling track record of successful campaigns for thousands of satisfied clients worldwide. These clients stay with us because they know we supply results they won’t get elsewhere.
Our cutting-edge work in cultivating our clients’ organic rankings has given them more than $130 million in extra annual revenue. If you choose to work with us, our leading SEO services can help achieve the same success for your business.
Have you worked with similar businesses in my industry?
Our SEO strategies have helped more than 1,800 businesses across 355 industry niches, and each of these customers enjoyed high rankings on the first page of Google.
Our diverse clientele means that we likely have experience with businesses in your particular industry.
Do you guarantee first-page rankings?
We can’t guarantee that your website will achieve improved traffic and the highest rankings, as SEO involves too many variables for a guarantee to be meaningful.
What we can commit to is our extensive keyword research, which will allow us to help your website gain and keep good rankings for your most valuable keywords.
How much do our services cost?
Digital Spotlight offers several SEO packages that are tiered by cost, which vary depending on the project’s scope and your industry’s competitiveness.
We charge a fixed monthly fee for our services, based on the SEO package you choose.
Before you invest a single dollar in our services, we’ll ensure that we deliver results that align with your goals—and if SEO isn’t the best fit for growing your business, we’ll walk away. We never give false reassurances or unrealistic promises we can’t fulfil.
Call us at Sydney:(02) 9053 3383, Newcastle:(02) 4005 1616 or email us at [email protected] to know more about our service offerings and prices.
What size businesses do we work with?
We have no limit to the sizes or types of businesses we serve with our digital marketing services. The firm grasp of mathematics embodied by our SEO strategies has helped companies ranging from startup family-run eCommerce portals to large multinationals.
Am I locked into a contract period?
A major plus of working with us is that we do not have lock-in contracts. We refresh our working relationships with clients via month-to-month agreements, and you can leave anytime you are unsatisfied with our services.
What third-party tools are used during your SEO audits?
Here are some of the tools we use in our SEO strategies:
- Google Search Console: This tool helps us monitor your performance on search engines by providing info on how much search traffic your site is receiving, where this traffic is coming from, and what keywords are involved in each query.
- Google Keyword Planner: This keyword research tool from Google helps us identify search volume at the local level and uncover the root keywords for your products and services.
- Google Business Manager: This tool, which is also accessible to you, helps us manage your Google Business Profile.
- Ahrefs’ Rank Tracker: This tool can monitor up to 10,000 keyword rankings for organic searches performed at the city or state level.
- Ahrefs Link Intersect: This tool helps us track websites linking to competitors, giving you baselines for citations relevant to your business location and niche.
Do you outsource our SEO work overseas?
We have more than 50 highly motivated, specially trained service-focused staff across Australia, the United States, and the Philippines, all committed to providing an unmatched quality of SEO services.
We have main offices in Sydney and Newcastle in New South Wales.
Do you only optimise Australian sites or can you work across multiple countries?
We provide local SEO services and standard SEO approaches that target specific countries and locations.
We serve customers virtually anywhere in Australia, whether in Brisbane or Melbourne. Our service coverage includes Queensland, Victoria, South Australia, New South Wales, and the Australian Capital Territory.
Will I have to make changes to my website?
If necessary, our technical audit identifies the significant issues affecting your site’s online visibility. We then propose changes to solve these problems and improve your search engine rankings.
Here are a few examples of the changes that we’ve recommended in our clients’ campaigns:
- Creating sitemap link introductions to guide Google’s indexing mechanisms
- Improving content to boost client reputation
- Modifying title tags and meta descriptions to align with Google’s top results and potential customers’ preferences
- Prioritising the most valuable pages for indexing
Are you unable to rank for certain keywords even though your competitors are?
Of the clients we’ve pushed to the first page of SERPs, 79% have seen over 200 of their nonbranded keywords appearing on page one of Google’s search results.
However, we won’t offer guarantees of higher rankings for particular keywords, even those you consider crucial. We will update you on how specific keywords perform, especially if they don’t rank.
How important is content for SEO?
Google’s algorithms consider content a significant metric, checking websites for information relevant to each query. Digital Spotlight is here to help keep your content in top fighting form, ensuring relevance and value for your target audience.
Our high-value human-written content undergoes several thorough AI content evaluations, as Google rewards better rankings to original content that adheres to its E-E-A-T (expertise, experience, authoritativeness, and trustworthiness) principles.
We extensively evaluate our content using AI content detection tools, including Originality.ai, GPTZero, Copyleaks, Crossplag, and Content at Scale.
Do you have in-house content writers to optimise my pages?
Yes. Our in-house writers are well-versed in developing content optimised for search engines.
In producing SEO-focused content, our content strategy assistants first perform content type analysis and content brief creation. Our writers then use this data to create your optimised content, while our copywriters provide the appropriate title tags and meta descriptions.
How many keywords do you implement during on-site work and how do you choose the correct phrases?
The number of keywords we target for your campaign will depend on your chosen SEO package, and this volume can increase if you stay with us for the long term.
The keywords we use stem from our comprehensive keyword research, which helps us determine the profitable keywords or search terms that best aid your campaign goals.
Here are the keyword volume targets for our service packages:
- SEO Entry: 3 initial keywords and 5 targeted keywords beginning the second month
- SEO Premium: 6 initial keywords and 10 targeted keywords beginning the second month
- SEO Corporate: 9 initial keywords and 15 targeted keywords beginning the second month
- SEO Corporate Plus: 12 initial keywords and 20 targeted keywords beginning the second month
- SEO Enterprise: 9 initial keywords, with second-month volume to be determined
What link-building techniques do you employ to help with rankings?
As part of our SEO outreach or link-building tasks, we boost your brand mentions by placing eye-catching references to your brand online. We consider this approach as the online equivalent of strategically placing billboards in prominent spots.
How much time will you spend working on my campaign?
While Google estimates that it will take anywhere from four months to a year before the impact of effectively implemented SEO on a website’s ranking becomes apparent, the duration can vary widely.
Your website’s starting point will significantly influence SEO timelines. If you already have a well-designed website with quality content and proper links before we begin our partnership, you might see quicker results than if we develop your site from the ground up.
Competition will also affect the project timeline. Depending on your industry, the volume of contemporaries, and the number of competing websites might mean that ranking for specific keywords will take longer than several months.
An especially prominent factor is Google’s consistent and significant updates, with each adjustment requiring us to recalibrate your SEO strategy accordingly.
However, as long as your website is optimised for the search engines, your business will see tangible benefits as your campaign progresses.
Which is better for my business – push or pull marketing?
Push and pull marketing allows us to maximise SEO’s impact on your business, helping you get the leads and foot traffic you desire. The most effective approach will depend on your business needs and goals.
With our “push” strategy, we can attract the attention of potential customers even if they’re not actively seeking your services. This approach includes display ads, email campaigns, and social media ads that use marketing channels with a beeline to the target audience.
Push marketing brings your products or services directly to your customers’ awareness. While this strategy is suited for generating immediate attention, the influx of leads can quickly dry up if your flow is interrupted.
We also offer a “pull” approach that entices customers towards you by creating high-quality content and experiences that would endear them to your business. This marketing strategy includes SEO and content marketing.
Pull marketing is ideal for establishing long-term lead generation, helping you maintain extended relationships with valuable customers.
What is the difference between SEO and PPC?
Our SEO services aim to grow your organic or free traffic to raise your SERP rankings. Meanwhile, PPC is focused on placing ads on SERPs from pages or other websites, with the client paying once someone clicks on one of these ads.
SEO takes time to fully work on your website. PPC, being immediately visible, is more suited to driving targeted traffic to your site and generating leads right away.
What’s the difference between black hat and white hat SEO?
Black hat SEO is an assortment of strategies that violate Google’s rules. In contrast, white hat SEO is a set of approaches that abide by Google’s terms of service.
Black hat SEO will lead to penalties for your website, while white hat SEO will boost your site’s search engine performance.
We don’t use black hat SEO, as this strategy will do more harm than good to your online presence and reputation and might even cause Google to remove your site from its SERPs altogether.
Our status as a Google Premier Partner means that our top-quality SEO and website design services adhere to Google’s guidelines when delivering effective results for your business.
What is a Google algorithm update?
Even when optimised for the best possible visibility, your website’s ranking and organic visibility can still be affected by Google’s constant algorithm updates. Search algorithms change so fast that most businesses and even online marketing firms can’t keep up.
Digital Spotlight is not one of those firms. Our approach is to keep a sharp eye out for your ever-evolving campaign results, helping us determine which strategies will deliver client leads, inquiries, and foot traffic and which ones need reconsidering.
What is domain authority?
Domain authority, along with relevant content, is a significant component of Google’s algorithm. First-page rankings are more likely for domains that Google considers more authoritative.
In particular, our off-site SEO tactics build links that establish your domain authority and relevance for specific topics. These links will help you gain Google’s trust while growing referral traffic from relevant sites.
Our approach ensures that your site ranks for desired keywords and benefits from improved domain authority. This, in turn, makes your site easier to rank for other keywords moving forward.
What is topical authority?
Topical authority is the public perception of your credibility in a specific niche. The stronger this authority, the more likely people are to trust your products or services—and this can be bolstered by high-quality content that showcases your industry expertise.
How do you know if SEO is working?
SEO works when you get the desired results for your business, including greater online visibility and search engine relevance. It might take time, but effective SEO will make your investment worth it.
How do you measure your ROI?
Before we begin your campaign, we will gather updated information on vital metrics such as your site traffic, rankings, and conversions. This analysis will help us determine a baseline for tracking your progress.
Once we have established the critical benchmarks and acquired some campaign data, we use the following formulas:
[(Revenue from organic conversions – SEO campaign cost) SEO campaign cost] 100%
[(Organic traffic increase % – cost % ) cost %] 100%
These calculations give us a tangible percentage that defines your ROI in our services.
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Sydney
1B, Level 16/56 Pitt St,
Sydney NSW 2000,
Australia
Newcastle
1/28 Donald St,
Hamilton NSW 2303,
Australia
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Sydney: (02) 9053 3383
Newcastle: (02) 4005 1616
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