Google Shopping - Digital Spotlight

Google Shopping Management Agency

Your potential customers can flock to Google Shopping to search for specific products and are likely ready to buy with a credit card in hand.

But Google Shopping requires different technical know-how and data analysis skillsets than Google Search. And more importantly, you need experts who speak the same language as Google to create winning Google Shopping campaigns.

Grab Market Share From Your Competitors and Get Your Products in Front of Buyers

In Google Shopping, the Davids can take on the industry’s Goliaths as long as they have access to a wide range of valuable data, which we can provide.
Imagine getting the chance to overtake the biggest industry names, even if you’re a small retailer. And it’s possible only if you have the right data set and agency partner.
So why Google Shopping? One thing to consider is that ad campaigns on this platform generate 85.3% of all clicks.
Considering that number, eCommerce retailers prefer Google Shopping because this platform almost always has the best ad spend returns within Google.

Explode Your Online Sales and Dominate Your Market With Google Shopping Ads

We’ve helped clients generate leads and grow sales by augmenting their other marketing channels with Google Shopping.
Not only can we help boost your online sales. We can help your brand dominate the market through ads that grab your target audience’s attention. We can also help you experience an ROI (return on investment) you never thought possible and maintain those results.
One client who had been struggling with their Google Shopping campaign for four years sought our help. Among their challenges was dealing with difficulties due to the technical sophistication of Google’s platforms.
Within months, we doubled our client’s returns by customising their campaign using the computing logic that Google rewards in Google Shopping.

What Is Google Shopping?

Google Shopping is an excellent platform for your business to reach relevant customers wanting to purchase eCommerce store products.

You may find Google Shopping similar to other online marketplaces like Amazon and eBay. But Google Shopping is a pay-per-click (PPC) advertising platform that helps consumers link directly to your website’s product pages.

About Google Shopping

Google Shopping has the following qualities that can help with your campaigns:

Powerful: Uses Google’s search technology that lets you find and research products online and directs you to where to buy them
Fast: Instantly shows you the images, information, and online stores selling related products after you enter relevant search terms
Comprehensive: Features a wide selection of products, from common to unusual items

Why Is Google Shopping Important?

Google has an 86.17% market share in Australia. So, having your eCommerce store listed on Google Shopping gives you a better chance of capturing the Australian market’s attention and converting your potential customers into sales.

How Google Shopping Works

Google Shopping is a helpful tool to bring customers to your online store. To understand how this service works, you should also learn about the following:

Consumer Information

Unless you indicate otherwise, Google Shopping ranks your offers, search terms, and other Google activity based on relevance to your target consumers.

Product Information

If your products appear on Google Shopping, you must comply with the platform’s policies specifying what you can and can’t list. Requirements include providing product details and regularly updating their listings.

Google Shopping can suspend sellers violating these policies and remove items not complying with the guidelines.

Reviews

The Google Customer Reviews program helps you research products and merchants by providing feedback from reviewers voluntarily submitting their opinions.

Google also collects insights from sellers, advertisers, and third-party reviewers required to provide positive and negative reviews.

Making a Purchase

Buyers interested in your products on Google Shopping will see your item’s price and the applicable taxes. Some offers on the Google Shopping results have links allowing potential customers to visit your site and purchase the product.

Average CPC Cost in Australia

The average cost per click (CPC) to acquire Google Shopping advertising traffic in Australia is around $3.70. Comparing this figure to the average CPC in the United States and the United Kingdom, Australia’s costs are still much cheaper.

Average CTR in Australia

Your click-through rate (CTR) is the total number of clicks your ad receives divided by how many people saw your ad.

If you’re doing business in Australia, the average CTR is 2.24%, translating to around two clicks for every 100 views.

Increase Your ROAS

Your business may enjoy high sales through accurate audience targeting within your domestic market.

But targeting international markets using Google Shopping ads can also allow you to discover other potential buyers that can help increase your ROAS and reduce your CPC further.

What Is the Purpose of Google Shopping?

The ultimate goal of Google Shopping is to allow buyers to find information about products, research their purchases, and connect with sellers who have those products.

Google Shopping also makes it convenient for customers to find products by giving them a glimpse of options from the search engine results page (SERP) instead of just the marketplace or online retailers’ websites.

How Google Shopping Benefits Your Business

If you have an online retail store relying on eCommerce platforms like Shopify or BigCommerce, Google Shopping can integrate with these platforms.

These partnerships allow business owners like you to share product information with the Google Merchant Center. Through integration, updating product information across platforms becomes easier and quicker, allowing you to connect with your target market more efficiently.

Where Will Google Shopping Ads Appear?

Aside from ensuring that your products are featured on other eCommerce platforms, Google guarantees that your Google Shopping ads appear in highly visible parts of its search engine.

Among these places is on top of the SERP. Your ads making it to page one can help customers immediately notice your advertisements, potentially increasing their chances of buying.

Google Shopping ads can also appear on top of the Google image results for those browsing on their tablets or smartphones.

Is Google Shopping Free?

What’s great about Google Shopping is its free product listings, allowing customers to see results from your online store. These results can appear in various Google services like the Shopping tab, Google Search, YouTube, and Google Images.

What Does Google Shopping Ads Management Cost?

Your business needs can vary from other businesses’ challenges, so the costs you pay for Google Shopping depend on how much budget you need to manage and the skill of your agency.

To illustrate this better, here’s an example: one of our clients using our Google Shopping service package spends about $2,500 monthly. Another client using our Google Paid Full Suite service pays a monthly fee of at least $8,000 (as this client is spending a huge budget every month extremely profitably).

At Digital Spotlight, we don’t just propose one-size-fits-all tools and services to make a quick buck. We only recommend what will work best for your business, even if it means giving you a less expensive package.

“What Should My Budget Be for Google Shopping Ads?”

Since marketing goals and profitability can differ from business to business, your budget will depend on how profitably your agency can run your campaigns. We have clients that have 10 times their spend after working with us, as we’ve turned poor-performing campaigns into wildly profitable ones.

If you’re unsure, we can give you recommendations so you can get the most bang for your buck.

Top eCommerce Categories in Australia

Understanding what’s sought-after in the Australian market can help you determine the total addressable market for your business, and how much you can potentially grow.

eCommerce is popular in Australia and has the following categories that are a hit among online buyers:

Fashion: 89%
Toys, hobbies, and DIY (do-it-yourself): 79%
Electronics and media: 64%
Food and personal care: 61%
Furniture and appliances: 58%

“How Do I Get on Google Shopping?”

If you’re keen to start marketing on Google Shopping, you can set up your Google Merchant Centre account with your product data.

But if you want to boost your chances of making winning sales, working with a digital marketing agency that specialises in Google Shopping can help make your marketing campaign a resounding success.

We specialise in next-level optimisation for your product data to help your products rank in Google Shopping and increase conversion rates.

We can also help you generate a product data feed with essential information, like your product’s title, price, currency, country, and language data corresponding to your landing pages. This product feed lets Google identify and display your products whenever users perform a relevant search.

Why Do You Need to Localise Product Ads?

If you’re catering to a worldwide audience, localisation helps ensure that your international listings get traffic.

Localisation also gives your international customers a shopping experience similar to domestic shopping, making it easier for them to convert upon checkout.

So, if you’re targeting the Australian market, consider adjusting your listings to cater to that market. These adjustments include displaying prices in Australian dollars (AUD) and offering payment methods more common or popular in that country.

How to Localise Your Google Shopping Campaigns

One way to advertise local products is by submitting your local product data to the Google Merchant Centre. Afterwards, check the “Enable ads for products sold in local stores” box.

How Can Digital Spotlight Use Google Shopping Ads to Grow Your Online Sales?

Any digital marketing agency can easily say that they can increase your sales. But we deliver the results through:

Modelling the data from the feeds and setting up campaigns that allow us to perform advanced and ongoing testing
Deploying advanced insights from the Google Premier Partners program
Customising our clients’ campaigns using computing logic that Google rewards in Google Shopping

Select Your Google Shopping Package

When you work with us, we have a set of packages and customised options if your business has specific needs.

Our Process

How can we help you succeed in your Google Shopping campaign?

Here’s how we do it:

Providing you with information obtained from investing millions in Google Advertising throughout hundreds of niches
Allowing you to gain access to hard-won insights we acquire as a Google Premier Partner
Offering you hotline access to our own high-level team in Google
Coding your feed correctly so that Google gets the correct information it demands

Other Google Ads Services Offered by Digital Spotlight

We understand that every business has different needs. So we offer other solutions to cater to your goals. Aside from Google Shopping, we have the following Google Ads services to match your marketing needs:

Google Search
Google Display
Google Remarketing

One of our clients, an Australian law firm specialising in commercial, property, and family laws, came to us for help with their digital marketing campaigns. One solution we offered—with great success—was Google Ads.

From October 2022 to May 2023, our client experienced more than a 550% increase in clicks and a 620% increase in conversions.

Our Points of Difference

So, how different are our Google Shopping services from other marketing agencies’? Here are guarantees you can get only from Digital Spotlight:

Complete transparency: The money you pay goes directly to Google, so you can track precisely how much you’re spending to display your ads.
You own your account: You can set up your Google Ads account, or we can do it for you.
No lock-in contracts: Our clients stay not because of shackling contracts, but because of the significant results we can get for their business.
Set fee: When your leads and sales go up, that’s because we’re doing our job. So we will only quote you a single fee and don’t increase it just because your clicks do.