Getting the Most Out of Bing Ads
Digital Spotlight’s Bing services can help you build engaging campaigns, set up or optimise your account, and monitor your results to see what’s effective and what can be changed to get the biggest win.
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If you’re like most business owners, there’s a good chance that Google Ads is your go-to advertising platform. But here’s a secret only a few people know about: Google isn’t the only game in town.
Bing Ads is Microsoft’s answer to Google Ads (previously known as Google Adwords). It’s growing in power and is gradually gaining ground in today’s digital marketing world.
So, you might not be a Bing user, but your future market might be.
With less competition and cheaper acquisition costs, Bing is a hidden goldmine where you can pick up the 5% to 10% leads you won’t get from Google.
The problem is that many businesses fall prey to digital marketing gurus who promise overnight success with SEM (search engine marketing) and SEO (search engine optimisation).
But their methods fail for the same reason: they don’t treat online marketing campaigns as maths problems that require maths-based solutions.
Digital Spotlight’s founders are high-calibre mathematicians who understand how data and numbers can help you optimise PPC (pay-per-click) campaigns.
With nearly 20 years of industry experience under our belt, we've created and refined unique digital marketing strategies to outsmart and outperform competitors in today's digital landscape.
At a time when many businesses ignore potential Bing Ads leads, you have the opportunity to acquire better cost-effective ad slots and increase conversion rates.
We deliver something other agencies lack: a unique Bing Ads management solution with specialists who can get you some of the platform's least expensive but most qualified leads.
Whether you’re a small business seeking to make your products and services more discoverable online or an eCommerce business wanting to scale, our data-driven and results-oriented marketing style can help you achieve your business goals.
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What Bing Advertising Means for Your Business
The search revenue on Bing is expanding due to the increasing number of people who use the digital channel.
While Bing’s search engine market share is less than Google’s, it’s still a viable option for advertisers looking for more affordable means to get qualified leads.
Reach New Customers and Grow Your Business
Remarketing your ads on Bing is a cost-effective way to target customers who’ve already shown interest in your products and services.
Capitalise on Every Advantage
Developing an optimisable, results-focused Bing Ads campaign is a potentially profitable marketing move.
Bing has lower keyword competition and a specific audience—those who don’t use Google.
Maximise Conversions With the Experts
Advertising on Bing shouldn’t just be an afterthought. The platform offers real-world benefits that could help your company outperform its rivals.
Our Bing Ads specialists can bridge the all-important gap between maths and marketing to give your company a competitive edge.
Enhance Your Business With Omnichannel Marketing
You won’t have to waste time and money learning a new procedure because Bing Ads pretty much operates like Google.
So, if you have successfully managed a campaign on Google, you can set up a similar (but not the same) campaign on Bing and start generating exceptional results.
Reach a New Audience Who Are Ready to Buy
Like Google Ads, Bing Ads allows you to enter the radar of potential customers exactly when they’re looking for your products or services.
Users may see your search ads at the top of Bing’s SERP when they’re thinking of a purchase or looking for the best solution to their problem, so you can reach a highly targeted audience at the ideal time to get qualified leads and make sales.
How Bing Advertising Trumps Google
Bing Advertising might be better than Google in the following ways:
- Greater granular control at the ad group and campaign levels
- More transparency (Bing Ads will show you what websites are running your ads)
- More control and openness over search partner targeting
Bing Ads vs. Google Ads
Unlike Google, Bing has less competition and offers cheaper CPC.
Bing Ads may have a smaller target market than Google Ads, but the Microsoft platform makes up for it in terms of profitability.
Bing Advertising Strategies
Although Bing and Google are comparable, you shouldn’t build up your campaign in a generic way.
What works for you on Google Ads may not work as well on Bing.
Understand Bing Campaign Types
It’s critical to understand the various campaign types accessible to Bing marketers, like Microsoft’s expanded text ads and responsive search ads, before you start a campaign.
Import Your Campaigns From Google Ads
Expanded text advertisements are a popular campaign type on Bing, similar to Google Ads. The title, URL, and ad copy make up the advertisement.
Adjust Your Bidding Strategy for Bing
If you have a high-budget Google Ads campaign, you should reduce the budget and see how it performs on the Bing network.
Bing is generally less competitive than Google, and advertising costs are lower for most industries.
Identify Unique Keywords for Bing
Bing users search using specific terms and have a varied demographic makeup.
Your Google Ads campaigns can move over to Bing without a hitch, and you might also discover new keyword opportunities.
Find New Negative Keywords
Your campaign’s ROI will increase if you consistently add negative keywords to your list and weed out unnecessary clicks.
Add the search phrase to your negative keyword list when you see a keyword driving clicks but only a few conversions. This step helps prevent your ad from showing up for future search queries containing the term.
Set Up Conversion Tracking
Bing Ads require conversion monitoring just as any other PPC campaign does.
You can only tell what’s bringing in revenue and draining your budget if you track conversions.
Bing Shopping Campaigns
Bing shopping ads provide a product image, cost, delivery details, and the business’ name
Why Bing Advertising Is a Winning Strategy
Bing Advertising is an overlooked gem. Google might generate more far-reaching results than Bing, but Bing Ads can complement other online marketing techniques to bolster leads and improve return on investment (ROI) significantly.
Significant Reach
Bing Ads can reach and engage 162 million unique searchers, which account for 30% of the total search engine share.Better ROI
As the competition for keywords is lower on Bing, bids also tend to be lower, which means you can get more conversions for lower costs.Target High-Value Customers
Users who do their searches on Microsoft and Yahoo sites are likely to spend 21.5% more than the typical web user.Greater Visibility
In most cases, Bing displays more ads at the top of the page than Google, giving advertisers more chances to secure one of the top spots.Frequently Asked Questions
What are Bing Ads called now? Is Bing Ads the same as Microsoft Ads?
Bing Ads changed its name to Microsoft Advertising, reinforcing the platform’s commitment to having a broad market prospect.
This is because Bing Ads or Microsoft’s Ads could also display on Bing, MSN, Yahoo!, and AOL networks.
How do I pay for Microsoft Advertising?
You can pay for Microsoft Advertising using various methods like credit cards and bank transfers. The ones you select depend on your account settings.
If you need to cancel your Bing Ads account, all you have to do is pause your campaign and settle any outstanding fees.
How do I build and expand a keyword list?
Remember Microsoft Advertising regulations and the ad and keyword approval process as you create that definitive list of keywords.
Your keywords and advertisements will go online as quickly as possible if you stick to Microsoft’s rules. You can add and edit keywords with a disapproved or approved limited status.
What is the best way to run a profitable Bing ads campaign?
Bing Ads optimisation requires non-stop research and fine-tuning. We take this principle to heart, and as maths lovers, tinkering with datasets is where we excel.
In Bing Ads, your success hinges on those who have a solid grasp of how maths and business interact.
So what better way to win the advertising platform’s competition than to partner with Digital Spotlight, a mathematician-run company?
Feel free to ask us anything. Book a free, no-pitch consultation with us now. You can email us at [email protected] or call our phone number at 1300 891 181.
You can also drop by and visit us at Suite 2, Level 18, 45 Clarence St. Sydney NSW 2000, Australia, or 24 Alma Road, New Lambton, New South Wales (NSW) 2305, Australia.
Book A Consultation With An Expert. No Sales Pitch. Guaranteed.
We work only for clients we know we can get a serious ROI for. That's why we don't sell, we listen, and we talk about what's realistic.
If you want to talk to an expert about Google platforms, book in for a free no-pitch consultation.
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