With over 15 years in the industry, our team of experienced researchers and statisticians has developed a sophisticated process that considers your key objectives and current SEO authority.
Before we even recommend and ask you to invest your marketing budget in our SEO packages, we do technical analysis and audits to give you a clear picture — giving you all the facts before deciding on your SEO budget.
This real-world-tested system enables us to craft a custom SEO solution tailored to help you resolve your business challenges, hit your business goals, and stay ahead of your competition.
“Working with Digital Spotlight has been great! We took the time to figure out a realistic strategy, which has helped our organic rankings immensely!
We are now on the front page for so many head terms that were previously out of reach!”
Sean Hersee | Sage Painting
Continue reading to understand why thousands of international businesses in various highly competitive industries trust us with their advertising dollars and learn how we can deliver the best SEO packages that will take your Australian business to the next level.
What Is SEO?
With 5.3 billion internet users worldwide and 25.31 million in Australia in 2023, establishing an online presence for your business is an excellent way to advertise your products or services this year and beyond.
Unfortunately, with more than 2.5 million businesses actively trading in the Land Down Under as of June 2023, many of whom use the digital space as a marketing avenue, standing out and reaching potential customers can be challenging.
So, what do you do? You make your business searchable.
Enter search engine optimisation (SEO), an online marketing strategy that aims to make your site content and web pages rank higher on Google, Bing, and other search engines.
In a nutshell, the higher your website places in search engine rankings, the more visible your business offerings become. This increased visibility equates to more organic traffic and, by extension, more chances of converting curious searchers into paying customers.
What Are SEO Packages?
Search engine optimisation isn’t a single process. Instead, it’s a digital marketing strategy that collectively uses a set of services to boost your website’s overall online visibility.
Depending on your business’ unique situation, this process may involve techniques like off-page optimisation, such as improving your local search presence, and on-site optimisation, such as content creation.
In short, an SEO package is several SEO services bundled together. The same is true for the SEO packages we offer. The primary difference between our basic SEO service collections is the number of targeted keywords.
We also offer an SEO Enterprise package option, a large-scale, strategic approach to SEO, which features advanced SEO techniques such as:
- Website quality audit: A thorough investigation of your business’ pages and content to determine the site’s overall quality.
- New site map submission: The resubmission or creation of a brand new site map to ensure search engines can index and crawl your web pages and content more efficiently.
- Competitor rankings analysis: A process involving reverse engineering your chosen competitors’ sites and keyword targets.
For a comprehensive list of included SEO services in our SEO packages, call 1300-891-181 to talk to one of our SEO specialists or email us at [email protected].
How Much Is an SEO Package?
Most other digital marketing firms are quick to put a price tag on their services. Many will try to convince you that paying X for an SEO package will guarantee Y outcomes. Unfortunately, we know that’s not always true.
Yes, all businesses looking to SEO want to increase their online visibility. However, the path to that goal can vary wildly. In other words, what SEO package one business needs may differ from another.
That’s why we don’t quote — at least not until we’ve assessed what SEO package your business truly needs and not until we’re confident that our recommended service package can bring results.
If our research and analysis of your business suggest that none of our search engine optimisation packages suit it, we may even say no. We’d rather let you walk away than spend your advertising dollars trying to prove otherwise.
Is SEO Expensive?
SEO can be costly, especially if you’re using an off-the-shelf SEO package that isn’t tailored to your business’ specific challenges and objectives.
That said, regardless of who you trust with your SEO budget, costs vary depending on various factors. These influential variables include the SEO pricing model, your venture’s size, and the project scope.
SEO Packages or Hourly SEO?
The SEO pricing model your chosen digital marketing firm uses significantly affects costs. An hourly pricing structure can be worth considering if you’re a small business owner experimenting with SEO.
However, don’t expect to see immediate results with this pricing model. As mentioned, search engine optimisation takes time. It’s also a continuous process of ensuring efforts align with search engine ranking systems.
Monthly SEO Packages vs. One-Time SEO Packages: Which Is Better?
One-time SEO packages can be a cost-effective solution for your SEO needs. After all, you only pay for optimisation services rendered for an agreed-upon time frame.
Unfortunately, one prominent issue with this SEO pricing model is that campaigns usually end before you see noticeable results. In other words, you’ll either need to pay for another campaign or take over the project, which can be challenging.
Key Components of SEO
Let’s get one thing straight: SEO isn’t a magic solution that makes your business website suddenly appear as the first result on search engines at the push of a button.
Instead, it’s a multifaceted strategy incorporating various processes to improve essential aspects of your website. While every digital marketing firm’s SEO approach varies, they aim to optimise one, some, or all of the following:
Keywords
The foundation of any successful SEO plan lies in comprehensive keyword research. Internet users enter these terms and phrases into search engines, and programs use these keywords to provide the most relevant web pages.
Our job as an SEO company is to find keywords that specific people use, targeting those who are interested in and most likely to buy products or services like yours.
We’ll then strategically incorporate these key terms and phrases into your website so that Google and other search engines suggest your business’ web pages and content to searchers who input those keywords.
Meta Tags
When search engines try to find the most appropriate pages to respond to a user’s query, they need context on what to look for. While keywords play a significant role, so do meta tags.
Meta tags, or meta descriptions, are snippets of text that provide relevant but brief information about a web page. While they don’t necessarily increase your website rank, they can improve user experience and, by extension, click-throughs and conversions.
Think about it: if you’re a consumer, which website would you rather click on? One that tells you precisely what you’ll find in it or one that doesn’t? For this reason, our SEO approach includes adjusting on-page optimisation factors like meta tags.
Content
Search engines like Bing consider dwell time, or how much time someone spends on your web pages when determining your site’s placement on organic search results.
Generally speaking, the longer internet users stay on your website, the better it ranks on search engines. So, how do you keep visitors glued to your business page? Easy: keep them engaged.
With high-quality content, you can do just that. Our website content strategy involves producing original, relatable material that enhances the user experience while integrating high-converting keywords.
Backlinks
Google’s algorithm rewards websites with high domain authority (DA) scores. While various factors are considered in calculating one’s DA, linking root domains or backlinks is one of them.
Backlinks are links from one website to yours. Think of them as nods of approval from other websites — the more you have, the more relevant and credible your business appears to search engines.
That said, quantity isn’t everything. Our link-building approach also involves quality. Hence, we focus on targeting and getting endorsements from relevant and authoritative sites.
Social Media
When you hear the term “online presence,” what comes to mind? For most people, this phrase relates to social media. After all, being on social networks is a great way to become visible on the web.
Unfortunately, social media doesn’t help your SEO rankings— at least not directly. It can, however, indirectly influence factors that impact how search engines rank your pages, including website traffic.
Therefore, part of our SEO strategy is to optimise citations and reviews on your business and brand and personnel profiles on various social media platforms.
How Long Does SEO Take?
Much like the Opera House took time to become an iconic symbol of Sydney, SEO requires patience for its full impact to be realised. According to Google, seeing noticeable results from SEO efforts takes four months to a year.
However, you must understand that every venture, whether a small business or an eCommerce giant, is unique. Your goals, resources, chosen SEO team and its strategy, competitive landscape, and website history, among various factors, impact your SEO timeline.
That’s why we conduct a thorough technical SEO audit before quoting you for our services. Doing so lets us determine your business needs and the appropriate methods we must use to expedite the road to your SEO success.
We want to help your business succeed. However, it’s worth noting that SEO isn’t for everyone. Unlike some SEO specialists, we’ll tell you if we don’t believe search engine optimisation is the answer you’re looking for.
“In an industry where many take your money and do very little for it, [Digital Spotlight] is a breath of fresh air for many small businesses like mine.”
Philip Bonser | Goulburn Offroad Carts
Book a no-pitch consultation now with our SEO experts to determine if SEO is the digital marketing strategy that can bring your business the leads and sales it needs to dominate the Australian market.
SEO Pricing Models
SEO service pricing is where businesses’ hesitation comes from. If you’ve worked with several online marketing agencies before, you know that each uses different pricing models for their SEO services.
The three most common are:
- Hourly: With this pricing model, you’ll pay an hourly rate for SEO services rendered to your business.
- Monthly: As its name suggests, SEO companies will charge you a monthly retainer fee.
- Project-based: In a per-project pricing structure, you’ll pay a predetermined price once the SEO provider finishes a project, such as a case study, for example.
Some SEO agencies use other pricing models besides the three mentioned, such as results-based pricing, wherein you’ll only pay when the marketing firm meets one of your specified goals.
Other SEO pricing structures also include keyword-based, one-time fee, variable fee, and package-based pricing.
At Digital Spotlight, we charge an initial setup and a monthly retainer fee based on the SEO package your business needs.
Is Professional SEO (and an SEO Package) Worth the Money?
Despite what many SEO agencies will have you believe, you can optimise your website yourself to help it rank on search engines. The primary benefit of doing so is that it’s free.
So, why would anyone spend their hard-earned money hiring a third party for a task they can do independently? The answer: expertise.
Search engine algorithms constantly evolve; websites on the first page of SERPs (search engine results pages) might not appear tomorrow.
With more than 15 years of experience, we’ve helped over 1,800 clients in 355 different niches get top placement in search rankings. We’ve accomplished this feat using statistics, segmentation, and modelling.
Is an SEO Package Right for My Business?
If you can improve your web pages and content faster than search engine engineers can tweak their code, then go for it. But if you can’t, hiring SEO experts is the way to go.
You can be confident knowing that the SEO techniques in our SEO packages align with current search engine ranking algorithms and were real-world tested on the internal sites we build for this purpose.
Should I Invest in SEO or PPC?
SEO isn’t the only marketing strategy that can put your business offerings before your potential customers. One of these alternatives is pay-per-click (PPC).
As the name of the approach implies, you pay whenever someone “clicks” your advertisement. PPC campaigns are an attractive alternative to SEO because they let you buy placement on search results.
While this advertising technique can give you immediate results, it has its fair share of downsides. One of the most prominent is losing your ranking once your budget runs out.
Another significant disadvantage of PPC is that internet users don’t like ads shoved on their faces. Our data suggests that Google Ads campaigns typically only pick up roughly 30% of searchers.
So, which one should you invest your marketing dollars in: SEO or PPC? Both strategies offer unique advantages, with the former offering a more long-term, organic solution.
Fortunately, you’re not limited to choosing one over the other— you can use both approaches simultaneously. Running SEO and PPC campaigns together allows the former to compensate for the latter’s short-term-oriented approach to search rankings.
“I have a social media agency, and I have used Digital Spotlight for over 10 clients. All had exceptional results for SEO and Google Ads.
There isn’t anything [Digital Spotlight]’s incredible team doesn’t know about search engine optimisation or search marketing. Hire them before your competitor does!”
Daniel Hersee | Black Lion Digital Pty Ltd
Still, the appropriate marketing technique hinges on your business’ unique situation. Contact us to determine whether SEO, PPC, or both are the right moves for your venture.
Why Invest in an SEO Package?
Every business has distinct goals for getting onto the first page of SERPs. So, what are yours?
Here are reasons you should consider investing in an SEO package:
You Gain Your Audience’s Trust and Authority
Did you know that most internet searchers only click one of the first three Google results? That’s because when Google thinks you’re the most trustworthy and utmost authority on a subject, users can’t help but think the same.
By investing in an SEO package, not only do you build brand recognition and awareness, but you also boost the credibility your business needs to establish a loyal customer base.
SEO Is Cost-Effective
An SEO package can be a steep investment for many small business owners and entrepreneurs starting their journey. However, SEO is highly cost-effective, especially in the long run.
Compared to other online marketing techniques like PPC, wherein the benefits end once you stop paying for ad space, SEO allows you to reap the rewards even after your campaigns end.
After all, SEO improves your business website’s fundamentals, including authority, relevance, and content quality— elements that search engine algorithms look at when determining rankings.
SEO Delivers a Substantial ROI
Traditional advertising methods like cold calling or print promotions can get your message to your audience. But are your offerings reaching the right people— those interested in your offerings and more likely to buy your products or services?
With SEO, you can. And if you partner with an SEO agency like ours that doesn’t charge performance bonuses, your business gets more quality leads and sales while SEO efforts get cheaper to run, giving you an incredible return on investment.
SEO Drives Local Traffic
At some point, Google and other search engines realised that users are likelier to visit business websites from their immediate area. Enter local SEO packages.
These service collections include local SEO strategies, such as creating and optimising your Google Business Profile listing. Investing in a local SEO package ensures your business’ visibility within your geographical area.
SEO Works
If you’re reading this write-up, chances are you bought an SEO package before but never got the promised results. Scenarios like this are where the perception that SEO doesn’t work comes from.
But contrary to horror stories, SEO does work. However, there’s a catch— it only works when strategies align with search engine algorithms and your business goals and needs.
Your Competitors Are Doing It
While luck may have been a factor in the past, it has nothing to do with getting on the first page of SERPs today. So, if you see your competitors as top results, they’re likely using SEO.
Unfortunately, with 75% of internet users never looking past the first page of SERPs, your competitors can lock you out of the market. Investing in an SEO package that considers your competitive landscape prevents this scenario.
The ROI of Search Engine Optimisation
From traffic to conversions, there are various ways to determine whether your investment is paying off. One way to gauge an SEO campaign’s success is to compute the return on investment or ROI.
Fortunately, calculating ROI is straightforward: subtracting your SEO investment from the value of conversions, dividing the result by your SEO investment, and multiplying that number by 100.
For example, if you spent $2,000 for an SEO package and you made $10,000 worth of conversions, your ROI is 400% ([$10,000 – $2,000] / $2,000 = [4 x 100]).
Please note that this formula only tackles quantitative ROI, not qualitative ROI, such as brand awareness and new opportunities. The latter typically doesn’t have a direct monetary value but nonetheless essential to track.
It’s for this reason that we also define success metrics. Doing so allows us to establish baselines and track the progress of the numbers that matter to you most. Is it organic traffic growth? Is it keyword rankings?
It’s also worth noting that although ROI is an effective way to measure SEO success, it’s not a one-size-fits-all answer— success can’t be boiled down to a single number.
If you’re relying on ROI to determine an SEO campaign’s performance, understand that you must also monitor two types. These ROI types are the following:
Anticipated ROI
This ROI refers to the return on investment your chosen SEO service provider promised you. By tracking the anticipated ROI, you can track whether a digital marketing firm is living up to its claims.
Actual ROI
This ROI type is the return on investment you received from your SEO partner’s efforts. A good indicator that you’re getting the most out of your advertising dollars is that the actual ROI is as high or over the anticipated ROI.
Do understand, however, that SEO is a long-term game; results don’t happen overnight. But don’t worry. We provide regular progress reports and insights, so you never have to guess the value of your SEO campaigns.
Tasks We Complete for Our SEO Packages: What’s Included in the SEO Packages?
Our SEO packages are meticulously and strategically designed to propel your business ahead of your competitors in search engine rankings.
Here’s a rundown of processes that may be part of the SEO package we’ll use to get you the leads and conversions you desire:
In-Depth Research and Monitoring
To whom are you trying to market your business’ products and services? Our SEO team conducts extensive market research and monitoring to gain insights into your audience, industry, and competitive landscape.
After all, knowing your target market is the foundation of our SEO packages since it lets us tailor our approach to meet your business’ unique needs effectively.
Technical Website Audit
We determine where your business site stands before we apply any of our tried-and-tested SEO techniques.
But you may ask: How responsive is it? Are search engines able to find and read it? Are there technical issues hampering its ability to rank?
To answer these questions, we conduct a free technical website audit for which other digital marketing firms charge thousands of dollars. We also perform periodic checks to unveil other opportunities for optimisation to ensure your web pages and content are user- and search-engine-friendly.
Content Development Plan and Marketing
People use search engines because they want information. So, creating content that gives your target audience the necessary answers and insights is an effective way to build trust and credibility.
Contrary to what most SEO agencies will tell you, content development isn’t about pumping out as much consumable material as you can. Instead, it’s about providing value to users.
Our content creation strategy includes building site relevance to Google and other search engines. It also involves creating narratives that resonate with your market.
Content Writing
Quality content makes curious visitors stay on your website longer. It’s also where you integrate the keywords and phrases your potential customers seek. For this reason, content is a driving force behind SEO success.
Our content marketing approach can help you create original, high-quality, engaging content made by human writers, not generated by AI (artificial intelligence).
Our relatable content can keep visitors returning for more, enabling ROI-focused keywords to work their magic.
Content Audit
The SEO landscape is always active and changing. So, to ensure your content remains relevant, impactful, and aligned with the current dynamics of search engine algorithms, we conduct content audits.
Doing so lets us identify high-value opportunities for keyword integration. It also allows us to recommend new content creation efforts that abide by SEO guidelines.
Competitor Analysis
A thorough competitor analysis is integral to our SEO packages. By assessing how your business rivals fare in search engine rankings, our SEO specialists gain insights and formulate our plan of attack to beat your competition’s ranked keywords and defend your SERP positions.
Fast-Loading Website
Making your business’ web pages and content search-engine-friendly is a significant element of SEO, but so is providing a good user experience. We accomplish the latter by identifying loading speed issues and addressing them.
Keyword Research
Determining which terms and phrases your potential customers use to find businesses like yours is essential to improving your search engine standing.
Meanwhile, our keyword research initiative also includes analysing the negative web properties of specific keywords.
How Do We Select Keywords for SEO?
Three factors influence our keyword selection process:
- Quality or how likely the searcher is to buy your products or services
- Quantity or how many searchers are using a specific keyword
- Competition or how quickly you can rank using a particular keyword
We use statistics, segmentation, and modelling to determine the terms and phrases to target based on our criteria. This approach ensures your site secures and maintains top positions for highly profitable keywords.
We also consider your priority keywords— those you feel are essential to your business. We allow you to supply these keywords via a questionnaire.
How Many Keywords Are Included?
The number of keywords included in our SEO strategy will vary depending on the SEO package.
Here’s an overview of the keyword quantity involved in our service collections:
|
Number of initial keywords |
Number of keywords after two months |
| SEO Entry |
3 |
5 |
| SEO Premium |
6 |
10 |
| SEO Corporate |
9 |
15 |
| SEO Corporate Plus |
12 |
20 |
Analytics and Tracking Setup
Tracking the progress of our SEO campaigns lets you and us know what’s working and what needs improvement. As part of our analytics and monitoring approach, we set up Google Analytics accounts and register client websites with Google Search Console.
Local SEO Services
In our commitment to enhancing your business’ online visibility, our SEO packages include local SEO techniques. These methods include creating a Google Business Profile listing and uploading eye-catching photos, ensuring you capture the attention of your target market within your local region.
What Do You Mean by Regions?
In local search engine optimisation, “region” refers to the specific geographical area you’re optimising your web pages and content for to reach your local audience.
Link Building with Quality Website Links
As mentioned, quality links increase your website’s domain authority, increasing your chances of ranking higher on SERPs. While quantity is also a consideration, we primarily focus on quality.
Hence, our link-building strategy involves finding the right websites— relevant and authoritative pages and blogs— and periodic re-calibration by combining branded and raw links.
Digital Spotlight’s Comprehensive SEO Reporting
If you choose us as your SEO partner, expect monthly holistic reporting.
Unlike other digital marketing companies, we are transparent with what we’re doing. More importantly, we want you to be involved in our process as much as possible because we want your feedback.
What Do You Get in SEO Reports?
Our monthly reports include monthly account summaries such as traffic, rankings, and conversions. In addition, we provide a snapshot of your monthly progress and data analysis customised in Looker Studio.
Depending on your needs and preferences, we also include link-building reports that provide a full list of links built for that month and over the life of the campaign.
“What Type of Results Can I Expect From an SEO Package?”
SEO outcomes vary from business to business. While it’s easy for us to make assurances that you’ll increase your leads and sales by X% by investing in our SEO packages, we understand that there aren’t any guarantees in SEO.
That said, we can promise you results you won’t get elsewhere. With mathematicians as founders, advanced statistical analysis and data modelling guide our approaches— never gut feelings or hear-say techniques.
What Shouldn’t an SEO Package Include?
Many online marketing companies will use all the right words and tell you everything you want to hear to get you to commit your hard-earned money to their services.
If you’re unfamiliar with how these SEO firms operate, it’s easy to fall into their trap. Fortunately, you don’t have to worry about getting burned again.
Here are some red flags you’ll want to watch out for when shopping for an SEO package:
Promises for Instant Results
Results like top rankings take time. After all, search engine algorithms are ever-evolving, and SEO agencies must constantly optimise to keep up. That said, there are SEO techniques that can give you immediate results.
Unfortunately, these “black hat” tactics often do more harm than good. They can even result in your website disappearing from search engines entirely. So, if an SEO package comes with the promise of instant results, steer clear!
Unlike most SEO agencies, we understand that true SEO, which provides long-term and sustainable results, takes time. That’s why you won’t hear promises when you talk with us.
Lack of Research
Did you know 233 designs were submitted for the Sydney Opera House? In other words, extensive planning and research were involved in creating one of Australia’s most iconic landmarks.
Similarly, an effective SEO package must be tailored to the business it’s trying to help. Therefore, an SEO agency showing no signs of conducting an audit or understanding your unique situation is a sign that it’s not a good fit.
At Digital Spotlight, our first step will always be to research and analyse your business situation and craft an actionable plan of action based on our findings— all before we ask you to invest in our packages.
Packages Without Reporting
Periodic reports allow you to stay in the loop of your SEO campaign. They also help you understand where your advertising budget went and whether your investment is giving your business the results it needs for growth.
You should be wary if an SEO company doesn’t offer reports. A digital marketing firm you can trust has transparency as one of its core principles.
Look no further! We offer monthly reporting via phone call or Zoom, depending on your preferences. Our updates can also be customised in Looker Studio to help keep you in the loop on the metrics that matter to you most.
Promises to Get the #1 Position on Google
There are no assurances in search engine optimisation. Anyone who guarantees you the top spot on SERPs is lying or uses frowned-upon techniques that lead to penalties.
But isn’t getting your business pages and content to rank high on SERPs what an SEO package is meant to do? Yes. However, too many variables are in play to make guarantees in SEO.
For this reason, we only work with companies we are 100% positive can benefit from our SEO packages. We won’t do what other agencies do– make promises they can’t keep.
Find us
Call
Email
