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If you're a local business in Melbourne, you've probably had your fair share of digital marketing agencies talking about their SEO service and promising that they can solve all of your marketing, lead and sales problems.

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Did you know that 97% of Aussies search for local businesses online? This figure represents a vast pool of potential customers for business owners, including those in Melbourne, home to over 560,000 small businesses.

You may have considered search engine optimisation (SEO) to help your Melbourne business become more visible to your local customers. However, you still haven’t seen positive results and achieved your sales goals with your current SEO agency.

We hear you. You want real results, not just empty promises.

Unfortunately, most agencies will ask you to pay first and hope for the best. That’s not how we operate. 

While many agencies offer cookie-cutter solutions, we dive deep. We take time and effort to define your key objectives, assess your SEO authority, and provide a clear path to your dream outcome.

We don’t just pitch services to our clients; we genuinely listen. 

Although we’re based in Sydney, we’ve had numerous Melbourne-based clients approach us because we understand the Melbourne market deeply. We have worked for over a decade with Melbourne-based businesses, consistently generating positive results.

Look no further if you’re seeking a trustworthy SEO company familiar with Melbourne’s heartbeat. Work with us and experience how Digital Spotlight can help propel your business ahead of local competitors.

Are You Happy With Your SEO Agency?

The SEO industry is full of salespeople who promise you the moon but cannot deliver. So, it should not come as a surprise if you become unsatisfied with your SEO agency.

You might even become unhappy with your SEO agency if your rankings drop, you keep getting penalties, or the agency only focuses on quantity without quality.

If you have experienced any of these things, perhaps it’s high time you switch to an agency with a proven track record and the data to back up results.

Want to Unlock Your Potential? We’ve Got the Key

Some SEO companies in Melbourne may boast about how they can place your business on the first page of Google’s search results and guarantee website traffic in a short period.

However, the online search engine landscape constantly evolves. What seemed to have worked yesterday may no longer apply tomorrow. 

So, your SEO strategy should be able to adapt to these changes while meeting your business objectives.

One of the best ways to reach your website’s potential is to work with an agency that speaks the same language as Google. That language — maths — is what runs the search engine giant’s algorithms that help keep the best-performing websites ranking on the search results.

To win leads and sales in online marketing despite the competition, you need an agency to dig deep into those numbers.

Fortunately, we have experts who speak the same language Google uses. 

Market Your Local Business Online

Search traffic is among the highest-converting marketing channels, meaning SEO is crucial to your overall marketing strategy. By partnering with experienced SEO specialists, you can achieve big brand results for your local business.

A Proven Strategy for SEO Results

Although every business is unique, a successful SEO strategy’s goal remains the same: to set up your business as an original and authoritative content source in the search engine’s eyes.

And because we constantly deliver results, clients stay with us month after month, even when they’re free to walk away at any time.

Get Found on Google and Win More Customers

If your business isn’t appearing on the first page of Google’s search results, you’re missing out on opportunities to attract customers.

With more than 8.5 billion Google searches daily and about 39.6% of users clicking the first search result, you can imagine your potential market reach if you can harness the power of SEO.

SEO can help bring your site to the top of Google’s search results page. If done right, SEO can help attract more of your target customers and increase conversions.

SEO can also help boost your brand authority, improve your website’s user experience, and set up your business for long-term growth.

What Is SEO?

SEO is the process of enhancing your site to increase its visibility on search engines whenever users search for the following:

  • Products you sell
  • Services you provide
  • Information on topics in which you have expertise, experience, or both

SEO aims to help your website attract visitors who will become customers or an audience that keeps returning.

When your web pages have better visibility in the search results, users will likely find you and click on your links.

Is SEO for Me?

If you want to improve the online visibility of your business on Google’s search engine results page (SERP), SEO can work for you.

“Should I Invest in SEO or PPC Advertising?”

About 65% of internet users will click on organic search results. Consider organic SEO over pay-per-click (PPC) marketing to capture these customers.

Meanwhile, PPC marketing can help get your business onto page one quickly. PPC is an advertising model where you, as the advertiser, pay a fee each time a user clicks one of your ads.

You can also consider PPC if you have implemented an organic SEO strategy and are waiting for it to generate results.

Are SEO and Paid Google Advertising Different?

Paid advertising, like Google Ads (formerly Google Adwords), displays your paid ads on SERPs (search engine results pages). 

Meanwhile, SEO works by increasing your page’s organic ranking, especially if the users’ queries are relevant to your content.

Integrating both marketing options can be a powerful strategy to boost your return on investment (ROI) if you have maths specialists like us who can apply cutting-edge solutions to utilise these methods.

Is SEO a Short-Term or Long-Term Strategy?

SEO is among the best online marketing options to compound your returns over the medium to long term.

In other words, SEO is a digital marketing strategy that requires time to see results.

This strategy differs from paid ads that require you to allocate a budget. Still, this option can be great for short-term advertising, especially with a limited budget.

What Type of Clients Do You Take On?

We have clients across 355 niche industries, including finance and medical-related business. 

When you decide to work with us, there’s a good chance that the data we’ve collected from these industries for more than a decade can benefit your business.

Do You Work With Big or Small Companies?

We can work with businesses of all sizes, whether you’re a small startup trying to create an online presence or a large corporation that wants to build brand loyalty. 

We can tailor-fit our SEO solutions according to your needs and budget.

What Things to Consider

Remember that visibility means credibility when looking for a potential SEO company to help your Melbourne business.

When the digital marketing agency you’re looking for appears on Google’s first page, that company is likely reputable, well-established, and likely to provide quality products and services.

Partner with Digital Spotlight now. We can help you reach Google’s first-page search rankings, just like how we helped 1,812 businesses in diverse niches succeed in their sales goals.

Why Is SEO Important and How Does It Function?

SEO done right is an excellent investment that can help improve your leads that can potentially turn into sales. 

Let’s dive deeper into how SEO functions and why it is vital for your business.

Is SEO Worth It?

You can use SEO to achieve a high ROI by implementing the right business strategy.

Since many online shoppers start from the search engine, taking the time, resources, and effort to build your brand visibility through SEO can help bring consistent and long-term revenue streams.

Does SEO Really Work?

SEO can work for your business, primarily when you work with a digital marketing agency with SEO expertise. 

For example, in addition to reaching the first page rankings in Google’s search results, our clients made over $130 million of extra annual revenue from organic rankings.

Does SEO Work for Small Businesses in Melbourne?

Many businesses use SEO to improve online visibility, hoping to overtake competitors in search results rankings

Even if you’re a Melbourne-based small business, the right SEO strategy can still help you rank on the first page of Google’s search results.

Are you offering products or services to Melbourne customers actively searching for them on Google? SEO can help you increase visibility and gain more leads.

“Can SEO Increase My Sales or Leads?”

SEO is an excellent way to increase your site’s traffic, leads, and sales. When your visibility improves due to higher search result rankings, your customers have a better chance of visiting your website and purchasing your products, leading to higher sales.

How Do Backlinks Impact SEO Ranking?

Backlinks are among the fundamental elements of any SEO strategy. They use anchor texts to link one website to a page on another website.

Backlinks and link building using authoritative and relevant sources to your site can help increase relevant referral traffic and pass topical relevance to your site, increasing Google’s trust in your website.

Backlinks can also significantly impact your website ranking in two ways: front-end and back-end.

Front-end SEO is concerned with how visitors see your page, while back-end SEO is how search engines like Google understand your page. 

What Link-Building Techniques Do You Use to Help With Rankings?

Backlinks involve connecting to other websites, so establishing such relationships requires significant time and effort.

When we focus our SEO on your local area, such as Melbourne, we perform keyword research to identify your industry’s total addressable search market and place highly authoritative, relevant links based on that research.  

How Long Does SEO Take to Start Working?

SEO has no definite time frame to start working. However, we can provide a more accurate idea of the time frame once we dig deeper into your needs and do some research. 

In other words, how long before SEO starts to work depends on your unique situation. This is true even when you work with a trusted industry leader like us who has been in the business for over 14 years.

The time it takes for your SEO campaign to work depends on numerous factors, such as your products, target audience, keywords, and location. 

“Why Should I Work With an SEO Firm?”

Working with an agency like us that specialises in SEO offers the following benefits:

  • Our maths-based and target-specific solutions can help you set attainable traffic, growth, and ROI objectives and upgrade your current status to your desired position.
  • You partner and collaborate with data-driven experts. You don’t have to deal with pushy salespeople.
  • We can help you generate leads, inquiries, sales, and high conversion rates using our tried-and-tested marketing approach, widening your online presence using long-term organic search visibility.

What Are SEO Professionals Capable of?

Adept SEO professionals are well-versed in keyword research, SEO audit procedures, link-building strategies, content optimisation, and Google Analytics

Moreover, with the increasing importance of mobile search, they also must know mobile SEO best practices.

Why Is It Important to Hire a Leading SEO Company for an Online Business?

Today’s digital space is teeming with online businesses, and the race to gain potential customers and market share has become fiercely competitive.

If you want your online business to stand out in your niche, consider SEO as one of the indispensable marketing tools that can help you win the battle.

But remember that you shouldn’t just pick any SEO agency you find online. You must work with an established company like Digital Spotlight, with over a decade’s worth of data from more than 1,800 clients that have reached the first-page rankings.

What Does an SEO Company Do?

An SEO company provides search engine optimisation services to help your site stand out and stay ahead of the competition

Site optimisation involves keyword research, backlink building, and content creation.

An SEO company can help your business develop, implement, and manage SEO strategies to improve your website’s organic search visibility.  

With enhanced online visibility, your Melbourne business will likely improve its organic rankings and increase traffic and sales.

Can Your SEO Company Audit SEO on My Website?

Yes. We perform website auditing that thoroughly assesses your business’ website, including its content and internal links. 

Through these SEO audits, we can determine your website’s weaknesses, improve its strengths, and maximise the untapped potential to drive it to the next level.

Contact us for a free consultation so we can identify the areas where your website can improve and show you the solutions to help address those issues.

Do You Have Website Auditing Services?

When you come to us for consultation, part of our service is to audit your website to see what is wrong or not working.

We use tools like Google Analytics, SEMRush, and Ahrefs when auditing your website. Using these tools helps give us a more objective assessment and ensures our solutions are backed by real data.

Services

SEO isn’t just one task but a set of activities that includes auditing, implementation, and monitoring. 

So, what SEO services can we provide to benefit your Melbourne-based business? The following is a rundown of what we can do.

Regular Technical Auditing

Our SEO experts match keyword intent (the user’s purpose for searching) to content during technical audits so that Google can easily index and reward optimisation efforts. This way, we improve your site’s user experience and relevance.

Our On-Page SEO Services

Our on-page SEO carefully optimises your website content to the keywords you want to rank. Doing so ensures that Google is clear on what keywords the page you are optimising is relevant for.

On-Site Technical SEO

A technical SEO audit involves a deep analysis of your website to uncover technical elements and penalties that can prevent your site from reaching better rankings.

We have extensive in-house tools that can assist us in helping our clients boost their SEO operations.  

Extensive Keyword Research

As maths experts, we perform precise and highly methodical keyword research, targeting location-based keywords before moving to the general keywords.

Comprehensive Keyword Planning

Our SEO team can create a tailored keyword and search plan to help your business stand out. Here’s what we do during this planning phase:

  • Gather the initial keyword list.
  • Get the keyword data, such as rankings, traffic, and competition.
  • Prepare a keyword strategy based on suggested keywords and client questionnaires.

Business needs differ, so every solution we offer reflects our teams’ collaborative efforts to craft a customised keyword plan that fits your needs.

Content Analysis and Planning

SEO content analysis involves evaluating content, including existing assets and new ideas, for elements that can improve or deter the content’s organic performance. 

As a business owner, knowing whether you get your money’s worth on optimised content is important. One of the ways to find out is to analyse your content using AI. 

It’s no secret that artificial intelligence (AI) content creation is rapidly transforming the content marketing landscape

We use multiple advanced AI tools to analyse content and ensure that it’s high-quality, original and relatable. These tools include Originality.ai, Copyleaks, Corrector App, Crossplag, and Content at Scale.

The idea behind SEO content analysis is that not all crawled web pages end up in Google’s search engine index. Other reasons your page may not be indexed include technical issues, meta tags instructing search engines not to index the page, and directives in your page’s robots.txt file.

A robots.txt file tells the search engine crawler what portions of the website the crawler can visit. A crawler is a computer program that searches and automatically indexes website content for the search engine.

Content analysis and planning can help determine which content and web pages should rank and which should be excluded.

The Benefits of Blogging and Premium Articles

Blogging and creating premium articles can help boost your website’s search results visibility to let you reach a broader range of search queries.

In other words, you might miss out on plenty of potential visitors if you’re not blogging and generating backlinks for your website. In this case, contact us for content solutions to help improve your SEO performance.

Ongoing Content Strategy

A quality content strategy needs more than just filling your web page with as many keywords as possible. 

Generating meaningful content requires studying the entire first page and extrapolating word count patterns, content grades, and sub-topics for each keyword you include. That’s what SEO experts like us do.

Backlink Profiling

Your backlink profile is the total number of backlinks directed to your website. We can help you build links smartly to establish your domain authority in your niche.

If one of your business’ final goals is to become an iconic brand, generating authoritative backlinks from reputable websites can help you reach that objective.

Our Off-Page SEO Services

Building links correctly helps create your overall domain authority and topic relevance, which can help increase Google’s trust while growing referral traffic from relevant sites to yours.

Our expert outreach team can identify and determine the right sites to link your pages.

Link Building

Backlinks are essential in ranking your web pages higher in the search engine results. And what better way to build links than to work with a digital marketing agency like us whose SEO experts have the data, skills, and experience to put the correct links and relevant content on your website?

GMB Listing

Google Business Profile (formerly Google My Business or GMB) lets you list your business on Google for free and place your page in front of your target audience at the right time.

Google will likely consider your business legitimate if your GMB info, which includes your name, address, and phone number, is accurate and matches your local citations.

Local Citation

Building your brand identity is one of the first steps to increasing your visibility, especially in your local area, Melbourne. We can help cover local organic traffic by listing your business on top online directories.

Our SEO Analysis Services

We keep the results of our experts’ work exclusive to our clients. In other words, you won’t see our findings in other agencies.

Our analysis involves comparing our constantly evolving SEO models against real-world performance. Our researchers continue to develop models that follow what Google uses to rank websites today.

When we perform SEO analysis, we segment it by niche, sometimes even down to the sub-niche level. We look for small shifts, most of which often go undetected by other agencies, that can potentially produce long-term results.

SEO Reporting

To show how your SEO performance performs, we have systems to ensure we can track and report your SEO campaign’s progress.

One of the ways our SEO consultants give updates is through monthly reporting to our clients to show them their website’s monthly performance.

Our Process

SEO isn’t just a single digital marketing process. 

When we optimise your website for the search engine, we perform numerous tasks to ensure you get the best value for your money. 

Our process involves the following tasks:

SEO Consultancy

We may not work with some industries, especially when their economics do not work for SEO. For this reason, we offer a no-obligation consultation and audit to tell you if we think SEO is not suitable for you.

We only partner with businesses we believe we can add significant value to and provide a high chance of achieving their ROI goals for business growth.

Market Research

Market research is vital to SEO campaign development, as this part is where we find in-depth information that can help maximise your website’s commercial viability. 

When performing market research, we focus on people “in the market” (ready to buy) and “entering the market” (not yet buying but interested). This way, we can dive deep into consumer habits, including the economic, individual, and societal factors affecting search practices.

Competitor Analysis

We use various SEO tools like SEMRush and Ahrefs to perform SEO audits. Such tools can also help us target keywords your competitors typically bid for and help increase your market share on Google search results.

Understanding Search Behaviour

People search for something online for many different reasons. By determining this search intent (the user’s primary goal for typing a query into a search engine), you can show your customers the information they seek at the right time.

SEO Audit

When we conduct an SEO audit, you can expect us to identify specific issues on your website and recommend how to fix these issues. This audit shows how our team can match your business goals with your SEO needs.

Impress With Your Website

Through SEO, your web page can rank high in the search results, especially when your content contains keywords likely to interest your visitors. With SEO, you can impress your customers by catering to their interests.

SEO Strategy

We have a full-time researcher performing two essential jobs. His first job is to study the SERPs for various topics and keyword sets and match these topics and keywords to your needs.

This job involves checking websites and identifying patterns across topics, content, keywords, site authority, and other relevant items we’ve studied over the years to see what Google consistently favours.

Our researcher’s second job is to observe our internal data from the campaigns we run for clients. He determines how these campaigns run compared to what our modelling predicts.

When this analysis reveals a new pattern, we experiment on our internal sites and continuously test until we’ve isolated the change. Any significant changes allow us to start optimising our client campaigns.

Unique SEO Content

Creating a quality content strategy for SEO isn’t just about jamming keywords into a web page. To create meaningful and thoughtful content for your target audience, we must consider keyword intent as a vital SEO feature.

Your website’s content must contain relevant keywords organised logically. If you want more people to stay longer on your website, ensure to offer content your target customers can understand. Doing so can help improve your Google rankings.

Write Up a Sale

Content is one of the factors that can help you stand out from your competition. When we work to understand your business needs, our content can match what Google expects and what your customers need.

SEO Maintenance

We want our clients’ websites to get top rankings and stay there for highly profitable keywords for as long as they do business with us.

This maintenance process involves choosing the best keywords according to our criteria and tools. We target keywords that we believe can help achieve your objectives for signing up with us as your preferred SEO partner.

SEO Implementation

When implementing SEO, we initially focus on a core group of profitable keywords and work our way up. For example, we can focus on three keywords in the first month and then suggest five core keywords afterwards.

After these keywords have consolidated in the top 10, we’ll continue adding more terms from your keyword queue until your web page ranks for all the profitable keywords relevant to your business. This approach is a proven method for long-term success.

Evaluation

Evaluating keywords involves analysing competitive keywords against the online profile of your website in terms of authority, momentum, and relevancy in Google.

Depending on the results, we can add those words to your keyword list for targeting once we’ve built more authority, relevancy, and momentum for those words.

What Types of SEO Can You Do?

No matter your industry and business size, whether you need local Melbourne SEO services or website optimisation at the national level, we can offer solutions tailored to your needs and budget.

Some of the SEO services we offer are as follows:

  • Internal website audit
  • Keyword research
  • Competitor analysis
  • Content creation
  • On-page SEO optimisation
  • Off-page (off-site) SEO or link building

Case Studies

For real-life examples of how we diagnose and approach unique client situations, we have the following case studies showing the results of our customised solutions.

Case Study #1

During an in-depth preliminary SEO audit on one of our clients, an outdoor kitchen solutions supplier catering to Melbourne customers, we found the following issues on their website:

  • Long title tags
  • Missing meta description
  • Missing target keywords on the target page
  • Robots.txt file not containing a sitemap link

After fixing the abovementioned issues, the website experienced a 175% increase in leads and a 4116.67% jump in organic traffic.

Case Study #2

Another one of our clients, a soft furnishings supplier, had positive results from our SEO solution.

In about nine years, we increased our client’s website’s leads by 73% and organic traffic by 100%. The website also increased its top 10 Google rankings by 94%.

Why Is Digital Spotlight the Best SEO Agency for Your Melbourne-Based Business?

If there is one word to describe why you should consider us your best choice for your digital marketing needs, it’s results.

If you want the highest possible flow of qualified leads at the best possible acquisition cost, work with us, an agency that does its job right so you can focus on yours. 

Consistent SEO Results

Our SEO specialists invest as much time and effort into your success, so you can trust that we’ll do what we can to help you achieve your SEO goals. Each month, we’ll deliver an amount of optimisation process and focus this on a core group of words that gives you the highest chance of ROI.

Results Delivered on Time, Every Time

After identifying core keywords, you can expect one of these initial keywords to get on the first page in one to four months and the rest in one to six months

Although you won’t get the first-page ranking for all variations immediately, we’ll continue working on them until they do.

Thorough Technical Audits and Research

Our SEO team will perform comprehensive audits to identify problems that hinder search engines from recognising your website’s authority.

We implement a three-layer auditing process that involves the following

  • Our technical specialists investigate and audit your website for issues that need fixing.
  • Our AMs (account managers) confirm and draft the initial report provided by the technical specialists before sending it to the clients.
  • Our PMAAs (project management administrative assistants) implement the changes based on the report.

Best Practices

Best practices are professional or commercial procedures accepted or prescribed by industry experts as correct or most effective.

We use the industry’s best practices, such as white hat SEO, to help build your site’s reputation and authority while adhering to Google’s regulations. This way, you can remain in Google’s good books and not get penalised.

Quality Traffic to Your Website

We can optimise your content and on-page elements based on the keyword research aids that attract relevant traffic to the site. This process helps improve website traffic by informing users and search engines about your page or site.

The process initially involves keyword research and on-page and content optimisation. Then, the search engines crawl, index, and rank the page for the target keyword. 

Finally, a user looking for the target keyword finds the page on the Google search engine and goes to the page (relevant traffic).

SEO Provides Quality Traffic

Aside from paid marketing and social media campaigns, SEO can become a long-term digital asset for your business. The right SEO strategy can also be highly effective in delivering qualified leads for your business.

A digital marketing agency with competent SEO experts like us can evaluate your competitors to determine what makes their websites rank higher or lower than yours. 

We can develop a strategy based on website issues, your goals, and competitor or industry landscape to help drive your traffic.

Long-Term Partnership

When you invest in our SEO services, you’re choosing a partner for success. As one of Melbourne’s leading SEO service firms, we can help you achieve your business goals, whether you want to dominate local or national search.

Not Just SEO, We’re a Team of Digital Experts

We’re more than SEO. We can offer other services to Melbourne business owners

Sometimes, your local business works better with other solutions. In this case, we provide the following digital marketing solutions:

    • Search engine optimisation: Organic ranking can be challenging, so consider working with an agency like us who’ve built success by ranking clients.
    • Google Ads: Recognised as among the top 2% of Google’s Premier Partners, we have over a decade of optimising and managing Google Ads at all levels:
      • Google Shopping
      • Google Remarketing
      • Google Display Network
  • Facebook and Instagram Ads: You can connect with your current and ideal customers through pinpoint, a hyper-personalised, target-research-backed marketing method.
  • Bing Ads: You can take advantage of our lowest cost per click in search results.

A Better Business Without the Risk

When you have the right business goals, an appropriate budget for your digital marketing campaign, and an agency with years of data and expertise, SEO shouldn’t be a risky gamble.

We won’t confuse you with the jargon of SEO. Instead, we’ll present solutions backed by actual industry data so that you can take the guesswork out of optimisation.

Our SEO solutions can help you achieve your organic traffic goals so that you can enjoy increased conversions.

Risk-Free Audits

If you want to talk to an expert on SEO and Google platforms, book an appointment for a no-pitch consultation with us. And since this consultation is free, you risk nothing until you agree to our solutions.

Instead of selling services your Melbourne-based business doesn’t need, we’ll listen to you and discuss realistic solutions.

If we know we can add significant value to your business, we’ll make our strategies work for you.

No SEO Lock-In Contracts

We believe that when we constantly deliver results, we give clients reasons to stay with us month after month. 

We won’t force you to stick around through lock-in contracts. Instead, you’re free to walk away at any time.

Monthly Reporting

Every month, you can expect a comprehensive account summary report that gives you a visual of the tasks we take to improve your SEO campaigns

You can use these reports to determine where you are in your business goals as a result of our SEO work so that you can decide on your next steps moving forward.

No Hidden Costs

Transparency is one of our guiding principles. Whenever we send you a comprehensive account summary report, you can see the results of our work.

The better your web page ranks, the lower your acquisition cost becomes. In other words, as your website gets more valuable, it also becomes more cost-efficient.

We Don’t Say Yes to Everyone

We want to help every business if we can. But we also want to see the potential for mutual success. If we know we can’t deliver or your local business requirements are not aligned with our expertise, we’ll be honest and tell you we can’t.

On the other hand, if we believe SEO isn’t the right solution for your business in Melbourne — and not everyone can succeed with it — we’ll tell you instead of forcing you to spend thousands of dollars and not get your investment’s return.

Target the Right Audience

Through local SEO and content marketing strategy, we can deliver tailor-fitted SEO campaigns with your Melbourne-based business in mind to help you target the right customers visiting your website.

Targeting the right audience helps ensure your products and services get delivered to the local customers demanding such goods.

Certified Google Partners

As a certified Google Partner, we can provide the following advantages to your digital marketing campaigns:

  • Direct access: We have direct access to the top Google support staff ready to prioritise and fix your website’s issues.
  • Early access: Google offers us first access to new features, allowing you to sharpen your edge with the latest tools before your business rivals can.
  • Non-public data straight from the source: While other agencies rely on public tools and guesswork, our information comes directly from Google’s servers, giving us access to exclusive data not shared publicly.

Simple Pricing

We keep things simple when we send you a quote by not charging a performance bonus. When your web page ranks better, your acquisition cost gets lower. Your website is getting more valuable while it gets more cost-effective to run.

Transparent

When you work with us, our SEO team will consult with you throughout the entire process. 

Together with the summary report we send to you monthly, we also send a progress snapshot email that lets you see the rankings of the keywords that matter to your campaign.

Homemade

We have a dedicated team of experts and talented staff, which helps increase our understanding of your market’s local and cultural needs and lessens the need to outsource our services.

Accountable

Because we don’t have lock-in contracts, we use monthly reports showing individual metrics to our clients to demonstrate our accountability. You’ll know who’s in charge of what and how your campaign performs based on our solutions.

We offer a results-focused, maths-based approach to digital marketing, including SEO, tailor-fit to suit your business needs. 

Our main offices are in Sydney and Newcastle, but we also have extensive experience spanning over a decade working with Melbourne businesses.

Schedule a no-pitch consultation with our experts now, and transform your Melbourne-based business into a digital marketplace leader. Call us at 1300-891-181 or email us at [email protected].

95.67%

Client-retention rate

x5.5

Average client ROAS

2,103+

Number of client campaigns we’ve worked on

Frequently Asked Questions

Will SEO work for my business?

SEO can work for your business as long as this service meets your digital marketing needs. If you’re a Melbourne-based business, SEO can help you reach your local market.

To determine how SEO can help your business, contact our team of SEO experts for a risk-free consultation.

How important is content for SEO?

Content forms part of SEO’s backbone. Aside from having keyword-rich content, your page must also contain information relevant to what people search to rank high in the Google search results.

What’s the difference between local and national SEO?

A significant difference between local and national SEO is their target audience

Local SEO is one way for you to target local clients. Depending on your area, local SEO can be relatively more cost-effective and with less competition than national SEO.

On the other hand, national SEO targets customers across the country. This strategy can work best for businesses where location is irrelevant.

A national SEO strategy also requires more general keywords to reach a wider audience. This strategy can be challenging, primarily when many similar businesses already target those keywords.

Which is better for my business: push or pull marketing?

The marketing strategy you select depends on your business needs.

Push marketing involves taking the product directly to the customer. Examples include display ads and direct mail. 

Push marketing can help generate immediate leads but cause your lead pool to dry up if you can’t sustain this strategy.

Meanwhile, pull marketing involves getting customers to come to you. Pull marketing examples include SEO and content marketing.

Pull marketing lets you generate leads over an extended period. This strategy can be effective if you want to develop a long-term relationship with your website’s visitors.

Can I do SEO myself?

You can do SEO if you have the knowledge, skills, and time to allocate.

However, if you want your decisions backed by years or decades of data from various industries, consider working with a digital marketing agency like Digital Spotlight that specialises in SEO.

How many keywords do you implement during on-site work, and how do you choose the correct phrases?

The number of keywords we implement varies depending on the SEO service package you choose.

For example, the SEO Entry package has three initial keywords, which upgrade to five from the second month onwards. 

If you opt for the SEO Premium package, the initial number of keywords is 6, which upgrades to 10 from the second month onwards.

When performing keyword research, we check the following factors to determine the correct keywords to use:

  • The client’s website
  • The client’s nature of business
  • The keywords the client wants to target
  • The suburb, town, or city the business is in
  • The city or region the client wants their website optimised for
  • The client’s SEO campaign objective
  • Potential competitors the client wants to beat

What third-party tools are used during your SEO audits?

We use the following tools to help us analyse your website during our SEO audits:

  • Screaming Frog
  • Google Analytics
  • Google Search Console
  • Ahrefs
  • SEMRush
  • Google PageSpeed Insights

Will you work with eCommerce sites?

Yes, we can work with your business if you need to optimise your websites and improve their eCommerce SEO

We’ve had 1,812 business clients that reached Google’s search rankings on the first page. We have a wealth of experience to help your business achieve great results.

Will I have to make changes to my website?

When we optimise your site for SEO, we typically focus on ensuring your visitors read insightful and relevant content only.

However, we may discover significant pattern changes and use them to optimise your site. This impact can sometimes lead to our web development partners adjusting how they build sites to capitalise on our discovery.

Can you help businesses recover from Google’s penalties?

We can perform penalty assessments as part of our consultation. Whenever we evaluate your website for things to improve or fix, we try to uncover those issues and suggest solutions based on our evaluation to get your website up and running again.

Do you outsource any of your work overseas?

We don’t outsource our workload to just anyone online who lacks the necessary SEO skills and isn’t accountable to us. Many of these individuals will likely disappear the moment Google penalises you by wiping you from the search results.

Instead, we have our own global team comprising high-calibre professionals working full-time and passing our qualifications.

How do I know if my SEO strategy is working?

You’ll know your SEO works for your Melbourne business if you experience the following benefits:

  • The organic halo: When Google says you’re the #1 answer to a question, people can’t stop thinking you’re the #1 brand.
  • Lock out your competition: If you can lock out your rivals from the top organic results, your customers will likely never hear about them.
  • Get your website to rank: Successful SEO can help your business rank even in challenging niches.

Do you implement any black hat tactics?

Agencies using black hat tactics will leave you when Google punishes your website, putting you in a tight spot that can damage your reputation.

Instead of doing such underhanded tactics and making promises just to make us look good, we capitalise on our strong on-page SEO, content marketing, link building, off-page SEO, and technical SEO strategies to deliver results for your business.

What kind of SEO guarantees do you offer?

We don’t make any promises. If anyone guarantees you a number one spot on the Google search results, they’re either lying or using illegal black hat techniques that can cause trouble.

Our only guarantee is a no-sales pitch when you come to us for a free consultation. We only work for you if we can add significant value to your business. Instead of selling you something, we listen to you and talk about what’s realistic.

Do you only optimise Australian sites, or can you work across multiple countries?

We cater to clients across Australia and other countries like the United States. If you run a business in Melbourne, we can offer SEO solutions to help improve your visibility and rankings.

Do you have in-house content writers who can optimise our pages?

Yes. Depending on your requirements, our in-house writers can provide your site with SEO-optimised quality content

Engaging content can help improve your rankings by ensuring customers will keep coming back to your site.

Our team consists of accomplished and exemplary individuals in the marketing industry, from copywriters to marketing experts to web development pros.

These individuals collaborate effectively to ensure content is human-generated (not by AI) and meets the company’s high-quality standards.

Is it worth paying for corporate SEO services?

Yes. To see what SEO service package works for your budget, you can start with an entry-level service and upgrade as your campaign improves.

For example, you want to initially target three general and city-based keywords. You can opt for an SEO Entry service package, which allows you to increase to 5 keywords in the second month.

If you need more keywords for your Melbourne-based business, you can upgrade to a Premium, Corporate Plus, Enterprise, or tailored Corporate package later.

You may think SEO is hard work and decide to go for paid Google Ads instead. But think again.

Google Ads picks up only 30% of online searchers. The remaining 70% skip the ads to click on organic (non-paid) results. Most of that 70% click on one of the top three results.

What is domain authority?

Domain authority is a search engine scoring system predicting how likely your website will rank in the SERPs. 

Domain authority has a score range of 1 to 100, with higher scores indicating better ranking likelihood.

What are backlinks, and how important are they?

Backlinks are the cornerstone of any SEO strategy. Building these links from authoritative sources can help boost relevant traffic, increasing Google’s trust in your site. 

Is SEO a one-time thing?

When providing an SEO service for your needs, we consider your business’ ever-changing demands, customisation needs, and high-level SEO approaches. Considering these factors, you should expect your SEO needs to evolve constantly.

What is robots.txt?

A robots.txt file tells search engines which URLs (uniform resource locators) the crawler can access on your site. 

This file’s main purpose is to avoid overloading your website with requests. It is not necessarily a tool to keep a page out of Google.

What is anchor text?

Anchor text is the clickable text in a hyperlink. This text usually stands out from other texts to let you know where you can click.

An anchor text should appear in a different colour, like blue. An anchor text can also have other style elements, like an underline. 

Still, the appearance of anchor text varies based on website design and CSS (cascading style sheets) styling. The standard practice is to ensure it’s distinguishable from the surrounding text.

In addition, an anchor text is informative, indicating to users what kind of page the text will redirect to if they click the link.

What is alternative text (alt text)?

Alt text, also called alt description or alt tag, is the written text appearing in place of an image that doesn’t load on the page.

Alt text can help visually impaired readers by letting screen-reading tools describe images and allowing search engines to crawl and rank your website better.

What methods do you apply to create links that help in the ranking?

We create links through off-page SEO (SEO done outside your website), which involves building links to create your overall domain relevance and authority for specific topics. Doing so can help improve Google’s trust, increasing traffic from relevant sites.

Have you worked with similar businesses in my industry?

We have worked with international businesses in 355 niche industries and helped these businesses reach Google’s first-page rankings. With many clients from multiple industries, we’ve likely gathered sufficient data relevant to your business.

How long have you been offering SEO?

When Digital Spotlight officially started in April 2008, our main service was SEO. So you can say we’ve been offering this service since then.

If you want to work with a digital marketing agency with more than a decade’s worth of data to help with your SEO needs in Melbourne, talk to us.

How much time will you spend working on my campaign?

The time we spend helping your digital marketing campaign to succeed depends on your needs. Some clients start seeing results in a few months, while others take years.

For example, one of our clients, a secure car parking provider with a business presence in Melbourne, started working with us in February 2014 with only 230 visits in organic traffic.

After fixing several issues on their website, that number jumped to 45,259 in May 2020, a staggering 19,578% increase in a little over six years.

Where did the name “Digital Spotlight” come from?

In 2014, we wanted to rebrand to clarify our identity since we’ve been operating for about six years and wanted a brand that reflects this identity.

When we considered what the “spirit” of what we did was and what we really loved doing, we figured we were putting a “spotlight” on good businesses and people online. From this concept, we conceived the name “Digital Spotlight.”

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  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
    It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

    Iris Lever , CMO at PropertyMe
  • I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing

    Joseph Khoury , Tree and Garden Solutions
  • We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant

    Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management
  • You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…

    Yuri Marshall , Visaone
  • I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

    Director , Eastside Speech Solutions
  • In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…

    Philip K. Bonser , Goulburn Offroad Carts
  • The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…

    Sophie Sutjiadi , Grace Hotel
  • The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service

    Tim Lassig , Director Hospitality Fitout Specialists
  • I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

    Martin Roschach , Director Reach for Life Health
  • Working with Blake and Digital Spotlight has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

    Sean Hearsee , Managing Director Sage Painting
  • Blake and his team are brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!

    Jordi Twomey , Twomey Dispute Lawyers
  • We have been very pleased with our decision to engage Digital Spotlight to manage and and improve our SEO. Blake, John and the rest of their team are very responsive and know their stuff. After some bad experiences with other providers in this space, we're not going anywhere.

    Managing Director , Avlaw Aviation Consulting