LETS TALK ABOUT YOUR BUSINESS 1300 891 181

Talk To An Award Winning SEO Agency That Gets Results For Hobert Based Clients Like You

If you're a local business in Hobart, you've probably had your fair share of digital marketing agencies talking about their SEO service and promising that they can solve all of your marketing, lead and sales problems.

Let’s Get In Touch

Contact Form

  • This field is for validation purposes and should be left unchanged.

Let’s Get In Touch

AU

Asia Pacific - Contact

  • * By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message. Message & data rates may apply. Reply STOP to opt out of further messaging.
  • This field is for validation purposes and should be left unchanged.

As seen on

Hobart Business Owners Trust Us to Deliver Results

As of the third quarter of 2023, Tasmania is Australia’s best-performing economy. So, it’s no surprise that its capital city, Hobart, is attractive to business owners and entrepreneurs. 

However, while Hobart offers various business opportunities, it’s not a market you can dominate easily. After all, as of March 2024, 68,743 registered enterprises are competing for a slice of this Tasmanian region.

Fortunately, there is a marketing avenue you can leverage to put your Hobart business in front of potential customers and help it stand out: search engine optimisation (SEO).

This might not be the first time you’ve heard of SEO as a solution— you might have invested your hard-earned dollars in a Hobart SEO agency before or tried experimenting with SEO yourself.

But your being here tells us something: you didn’t quite get the results a previous Hobart SEO service promised. Or maybe you didn’t have the time, skills, and experience to learn and implement an SEO strategy— situations many of our clients found themselves in.

But here’s what the brands that have come to us will tell you: SEO works. And it works because, unlike other SEO providers, we don’t offer run-of-the-mill, cookie-cutter SEO solutions.

Instead, we focus on crafting bespoke maths-driven strategies tailored not only to the unique dynamics of Hobart but also to your business goals and challenges.

To prove how confident we are about our SEO brand, we’ll conduct a free technical audit and analysis to provide you with a detailed action plan that leaves nothing to chance before we ask you to make a decision about your marketing budget.

“We have been very pleased with our decision to engage Digital Spotlight to manage and improve our SEO. [Their team] is very responsive and knows their stuff.

After some bad experiences with other providers in this space, we’re not going anywhere”.

Managing Director | Avlaw Aviation Consulting


Leave SEO to us so you can focus on running your business. Schedule a no-obligation consultation with one of our
SEO experts by calling 1300-891-181 or emailing [email protected].

Hobart’s Leading SEO Agency

We’re not overstating when we say that choosing a search engine optimisation (SEO) agency is crucial for Hobart-based brands looking to maximise online visibility and drive tangible results.

After all, you likely know how the SEO landscape is filled with so-called “online marketing gurus” that rarely, if ever, deliver.

Fortunately, we’re not like most digital marketing agencies.

For starters, we will never work with businesses we believe won’t benefit from our SEO services— enterprises whose online presence and search rankings we can’t improve.

That’s why we don’t employ fast-talking salespeople. Instead, our team boasts seasoned SEO consultants who prioritise listening— understanding what makes a Hobart business successful.

While this approach might be different from what you’re expecting from a leading Hobart SEO agency, it has allowed us to earn the trust of over 1,812 enterprises looking to carve a space for themselves in the digital landscape.

Continue reading to discover what sets Digital Spotlight apart and how our customised SEO solutions can help your business stand out in the competitive Hobart market.

Is Your Website Getting Found Through Search Engines Like Google?

Do a quick Google search of your products or services. Did your website pop up as one of the first three results? Are any of your web pages, content, or listings on the first page?

If you had to flip through numerous search engine results pages (SERPs) before you found your brand, it’s likely that your target audience might not even know it exists.

Why is that, you ask? Here are some statistics:

  • The top three organic search results typically get two-thirds of all the clicks.
  • Only around a quarter of searchers ever bother checking beyond the first SERP.

In short, in an age where consumers rely on Google and other search engines to recommend the top brands, it’s no longer enough to have competitive offerings. It would help if you had search visibility, too.

SEO can give you that visibility.

Businesses in Hobart Face the Same Problems When It Comes to SEO

Search engine optimisation can help put your business on potential customers’ radars by improving your web pages, content, and online business listings’ search engine rankings.

Still, many Hobart-based enterprises are unsure about launching an SEO campaign independently or hiring an SEO company. But why? 

Let’s look at some of the most common reasons:

1. SEO isn’t easy: Learning or tasking your in-house team to unravel the ins and outs of how search engines work and what makes websites appear prominently on SERPs takes time.

Unfortunately, by the time you figure out a working strategy, search engine engineers might have already tweaked their ranking algorithms, forcing you to start again from square one.

2. SEO can be costly: If you want to skip the steep SEO learning curve, you can tap into the expertise of an SEO specialist. However, doing so comes at a price— sometimes a hefty one.

Depending on your chosen online marketing service provider, you might need to pay hourly or based on your SEO campaign’s performance. Either way, you might need to eat away at your marketing budget quickly.

3. SEO isn’t one-size-fits-all: Many firms treat SEO as an all-encompassing solution, offering the exact strategies to large brands as they do to small businesses.

However, each enterprise is distinct. Therefore, an SEO approach that works for one business might be less efficient in delivering results for yours.

If you share the same concerns as other Hobart business owners and entrepreneurs, it’s understandable why you’d hesitate to leverage SEO. So, allow us to alleviate those worries.

1. Yes, identifying the ranking factors that search algorithms consider can be challenging. Fortunately, we use the same language as these ranking systems do— mathematics.

Using advanced statistical analysis, data modelling, and segmentation techniques, we can determine what search engines like Google are favouring consistently.

2. Our SEO service pricing is competitive. We charge a one-time setup fee and fixed monthly retainer fees with no lock-in contracts, giving you complete control over your marketing dollars.

Additionally, we don’t charge performance bonuses. That means the better your website ranks, the lower your cost of acquiring new customers will be, making your campaigns more cost-effective in the long run.

3. Unlike other Hobart SEO agencies, we don’t offer off-the-shelf SEO solutions. Instead, we tailor our strategies based on our client’s unique situation and business size.

This strategic approach ensures that our SEO marketing efforts align with your Hobart-based brand’s needs and deliver the outcomes that will allow it to thrive in the Australian region.

Our Blueprint for Hobart SEO Success

SEO is one of the most effective ways of boosting website traffic and the quality of your leads and helping your business dominate Hobart, Melbourne, or any market.

We say that because we’ve seen it happen— time and again. We’ve seen how our SEO solutions helped over 1,812 brands in more than 355 industries reach the first page and take their ventures to the next level.

The keyword here is “our SEO solutions” because SEO strategies aren’t created equal. 

So, what makes our SEO brand more successful than others, you ask? Here’s our road map to Hobart SEO success:

Planning

As they say, “failing to plan is planning to fail”. So, instead of jumping in blind and making things up as we go, as some SEO service providers do, we invest time in understanding your business in Hobart inside and out.

After all, your goals, challenges, and the trends and preferences of your Hobart market lay the groundwork for a strategic, tailored optimisation strategy.

Market Research

The secret to winning the search game is knowledge. That’s why we investigate your market in depth. Doing so allows us to identify emerging opportunities in Hobart to leverage into our efforts.

Website Audit

Our SEO plan of attack includes technical website audits— some before you sign up and some during the SEO campaign. These thorough inspections help us determine which tweaks will impact your rankings the most.

That’s why we’ll check everything, including search engines’ ability to find (crawl) and save a copy of your website (index), as well as your website’s technical, on-page, and off-page SEO standing.

Keyword Research

Keywords are the terms and phrases searchers use to discover your products or services on search engines. They’re also what search algorithms use to identify websites relevant to an internet user’s query.

Remember that identifying the keywords your potential customers will likely use is critical for SEO. Fortunately, we have a sophisticated selection process that considers the following:

  • Quality or how likely the searcher is to buy
  • Quantity or how many searchers use the keyword
  • Competition or how quickly we can rank for the search term
Confirm Keywords

Unlike other Hobart SEO companies, we treat our clients as partners. That’s why our search engine optimisation, particularly the keyword selection stage, includes confirming keywords.

When you sign up, we’ll give you the opportunity to provide a list of search terms that matter most to your brand. And it’s these keywords that we’ll focus our SEO efforts on — the terms we’ll prioritise to rank.

Identify Lucrative SEO Keywords

Our SEO approach, including our keyword selection process, prioritises returns. That’s why we focus on targeting the keywords that are highly likely to result in conversions and sales.

So, what exactly are these search terms? They’re the words and phrases that searchers use when they’re interested in products or services like yours. They’re also the ones that searchers use when they’re deep in the buying cycle and ready to purchase. 

Competitor Analysis

Our job isn’t solely to improve your SERP rankings. It also includes keeping your competition out of the first page of Google and, by extension, away from your potential customers.

For this reason, our SEO blueprint involves identifying and reverse-engineering your competitors’ tactics, letting us craft a strategy that will overtake their SERP positions and protect yours.

Content Creation

Content marketing is essential for a successful Hobart SEO campaign. After all, it’s your articles and blogs that provide the answers that your site visitors are seeking and what helps convey your authority in your niche.

Fortunately, we don’t create content for content’s sake like some so-called “SEO gurus” do. Instead, we focus on crafting high-quality materials that are relevant to your target audience.

What Is the Local Content Marketing Strategy?

Our local content creation strategy also involves producing content that adds value to searchers. But instead of tailoring our efforts to a general audience, we target your local market— potential customers in Hobart.

Content Analysis

We take our planning seriously. That’s why part of our audits include your existing content. Doing so allows us to spot high-value opportunities for future content creation.

Content Customisation and Optimisation

Our in-house writers, editors, and proofreaders excel at producing rank-ready content. They can also optimise your existing pieces to fit SEO guidelines and your Hobart-based audience.

On-Page SEO

Search engine algorithms, including Google’s, reward websites that offer an excellent user experience to visitors. For this reason, we’ll enhance elements within your web pages that impact your SERP rankings.

These on-page optimisations include the following:

Page Titles

Title tags or page titles are straightforward. They’re the titles of pages that appear on search results and browser tabs. As part of our on-page SEO, we’ll ensure that your page titles:

  • Include your target keywords
  • Follow the format: <title>Add title tag here</title>
  • Are located inside the <head> sections of your web pages
  • Don’t exceed 70 characters

Meta Descriptions

The meta description tag appears below the title tag on SERPs. It gives internet users and search engines context about what they can find within a ranking web page.

Our meta description optimisation process involves tweaks similar to those of title tags. However, we’ll also ensure they’re unique for every web page and compelling enough to convince searchers to click on the results they describe.

Why Are Titles and Metas Important for SEO Services in Hobart?

You might think that page title and meta description optimisation are unnecessary. But that’s not true. They’re actually some of the most essential on-page ranking factors, with page titles being the most critical.

Technical Hobart SEO

Technical SEO involves making your website more crawlable and indexable by search engines— qualities that web pages and content that appear prominently in local SERP rankings have.

Being crawlable means search engines can find your website across the World Wide Web. On the other hand, being indexable means search engines can save a copy of your site into its database.

Steps involved in our technical SEO process include the following:

  • Installing an SSL (secure sockets layer) certificate signed by a trusted certificate authority
  • Ensuring your website has an XML (extensible markup language) sitemap— a file containing a list of all your web pages
  • Keeping your content fresh by monitoring your website’s cache date and aiming for recency within two weeks

Link Building Services

Hyperlinks, both internal and external, influence your SERP positions. One reason why our SEO brand is effective at raising your organic search rankings is that it involves link-building efforts.

These link-related measures include the following:

Initial Link Building

Links from other websites or backlinks act as votes of confidence toward your Hobart-based business. Essentially, the more of them you have, the more credible and authoritative your brand looks.

If you don’t have an existing link profile, we’ll create a foundation for you by identifying link-building opportunities with authoritative and influential websites.

Quality Link Building

Yes, the more hyperlinks your website receives from other enterprises, the higher it’ll appear on SERPs. However, search engines also consider the quality of these backlinks— not just the quantity.

That’s why our SEO process focuses on earning these votes from relevant and authoritative businesses in your industry or your local market, not from random ones.

How Do Backlinks Impact SEO Ranking?

Backlinks convey your business’ legitimacy and authority. However, they serve an even more crucial purpose: they’re among Google’s top three ranking factors.

Internal Linking

If backlinks are hyperlinks that drive users from another website to yours, internal links are hyperlinks that direct visitors from one web page to another within the same website.

These links help search engines and site visitors navigate between your web pages more efficiently. That’s why our on-site SEO efforts include steps such as the following:

  • Ensuring the web pages you want to rank higher on SERPs can point to another internal page or are not “orphans”
  • Verifying that your internal links use the correct URL version

Create SEO Friendly Landing Pages

Landing pages are the web pages searchers are redirected to after clicking on your search results. They’re also your chance of making an excellent first impression with potential customers.

Fortunately, our SEO blueprint for Hobart success involves creating mobile search-optimised and market-relevant landing pages that serve as informative hubs for searchers.

Off-Site SEO

Ours is a holistic SEO approach. Not only do we enhance elements within your website, but we also optimise those outside of it that influence your chances of reaching the top SERP spot.

Off-page optimisations include the following:

Google Business Profile Optimisation

If you’re trying to reach more of your target audience, you shouldn’t solely focus on your website. That’s because your Google Business Profile (formerly Google My Business) can also appear on organic search results.

But here’s the kicker: your Google Business Profile can also rank on map pack results, which are search results specific to a geographic location, giving you double the visibility.

Don’t have a Google Business Profile yet? Don’t worry. We’ll create an accurate and up-to-date listing highlighting your brand and offerings through eye-catching logos, relevant images, and engaging community posts.

Business Citations

Like backlinks, online citations can help your Hobart-based business establish credibility and authority. But also like backlinks, the quality of these mentions is a factor that search engine algorithms consider.

When you partner with us, we’ll ensure your NAP links contain accurate business information. That’s because inaccurate details like misspellings can negatively impact your organic rankings.

SEO Implementation

What use is an SEO plan if we don’t implement the strategies within it? With Digital Spotlight, you can be confident that we’ll always follow through. After all, we live by the Pareto principle.

We focus on the 20% of the work that delivers 80% of the results, ensuring our optimisation efforts always go to the ranking factors that have the most influence on your ranks.

Reporting and Tracking

We pride ourselves on ensuring our clients are informed about every minor adjustment we make. So, expect us to track and report your campaign’s progress through monthly summaries when you sign up.

“[Digital Spotlight] is brilliant to work with! Great communication and extremely skilled in delivering awesome results. Thank you!

Jordi Twomey | Twomey Dispute Lawyers

 

Convenient Reporting Format

We don’t just show you the metrics. We also ensure you understand them. That’s why we customise our reports in Looker Studio, giving you a more intuitive look into what our SEO services have delivered.

What Is SEO?

Search engine optimisation can be a significantly complex subject matter. And if you ask many digital marketing firms to explain it, you’ll most likely be bombarded with often needless technical jargon.

But there’s a clear distinction between an SEO expert and someone who’s only trying to sound like one— the ability to tell you what SEO is and how it works in plain English.

So, here’s SEO in a nutshell: 

What Does SEO Stand for?

SEO is short for search engine optimisation. It’s a digital marketing strategy that involves tweaking your online presence to improve your organic website rankings on SERPs.

But why raise your ranks? Simple: better SERP positions translate to more website traffic and, by extension, more chances of driving potential customers to your offerings and turning them into sales.

How Does SEO Work?

Contrary to popular belief, SEO is not a single process. Instead, it’s a marketing technique involving several optimisations targeting various elements of your online presence.

These components include the following:

  • On-page factors, such as page titles, internal links, URL (uniform resource locators) structures, and content quality
  • Off-page aspects, including website and listing reviews, NAP (business name, address, and phone number) citations, and backlinks or redirects from other sites
  • Technical facets like page speed, mobile-friendliness, and security, such as SSL (secure sockets layer) certification

The goal? To ensure your web pages, content, and online listings convey your brand’s credibility and authority to internet users and search engines like Google.

What Makes Content Rank on Google?

Google uses an algorithm that looks at various ranking factors to decide what appears on its SERPs. Essentially, the more your website content ticks the algorithm’s criteria, the higher it’ll rank.

Identifying which among the supposedly over 200 ranking elements one should focus their optimisations on can take time and effort, especially considering that Google constantly tweaks its algorithm.

Despite this dynamic landscape, however, you can trust us to work on the 20% of the ranking factors that deliver 80% of the impact on your content’s organic search rankings.

After all, our full-time researchers meticulously sift through data to catch patterns across topics, keywords, and other items, allowing us to pin down critical algorithm updates and leverage them in our SEO.

“Working with Digital Spotlight has been great! We took the time to figure out a realistic strategy that helped our organic rankings immensely!

We are now on the front page for so many head terms that were previously out of reach!

Sean Hersee | SAGE Painting

How Long Does SEO Take?

Here’s where much of the hesitation with SEO comes from: the timeframe.

Unfortunately, many SEO companies guarantee that their solutions can deliver desired outcomes quickly, and many businesses fall for these false promises.

However, the truth is that SEO success doesn’t follow a predetermined timeline. Various factors, such as your starting point, influence how long before an SEO investment bears fruit.

That’s why you must partner with an SEO agency like ours, one that values transparency. We give you all the facts before asking you to sign up, allowing you to set realistic expectations and work on an actionable plan.

When Can I See the Results?

According to Google’s estimate, SEO takes at least four months to a year to show tangible results. While this window provides a general guideline, understand that it isn’t a hard-and-fast rule.

SEO is an exceptional tool to attract organic traffic to your Hobart business’ offerings and boost your sales numbers. But it isn’t a magic wand that will instantly make your web pages and listings appear higher on SERPs.

Elements like your current online authority, competitive landscape, and all the other ranking factors that search engines are favouring all impact how quickly you can see SEO results.

That’s why we offer free SEO audits. This technical review of your Hobart business situation gives us insight into what we need to do to help you achieve your desired outcomes, allowing us to provide you with a realistic timetable.

Is SEO a Long-Term Strategy?

If you want overnight success, SEO isn’t for you. Like many other digital marketing strategies, SEO isn’t a quick fix.

Instead, it’s a medium- to long-term marketing effort requiring ongoing tweaking to maximise effectiveness. After all, significant algorithm changes, which occur periodically, will necessitate constant adjustments.

When Should You Start With SEO?

Now that you know how long it takes before an SEO campaign can deliver the results your brand needs to thrive in Hobart, you might ask yourself, “When should I start SEO?”

To that, we’ll say “As early as possible”. The sooner you optimise your online presence for internet users and search engines, the sooner you can reap the benefits of SEO.

However, you must understand that SEO is an extensive process and will require a significant financial investment that might strain your enterprise if you’re unprepared for it.

Fortunately, unlike other SEO service providers, you can trust us to tell you if search engine optimisation isn’t the right online marketing avenue your brand needs right now.

We would rather let you walk away and lose you as a client than lock you into a service that would be detrimental to your Hobart-based business’ growth and waste your marketing dollars.

“In an industry where many take your money and do very little with it, [Digital Spotlight] is a breath of fresh air for small businesses like mine”

Philip Bonser | Goulburn Offroad Carts


So, if you want our honest opinion about your chances of SEO success, book a no-pitch consultation with our
SEO team. Call 1300-891-181 or email [email protected].

“Do I Really Need SEO?”

With roughly 93% of all online traffic coming from search engines like Google, it’s easy to see why many Hobart-based business owners and entrepreneurs are looking to SEO to help them scale their ventures.

After all, SEO can help your brand appear prominently at the top of SERPs, increasing the likelihood that searchers will discover your products and services.

But the question is, “Do you REALLY need it?” Is hiring a digital marketing agency for their SEO services worth spending your hard-earned money on?

While we’d like to say yes, we can’t know for sure— at least, not until we look under your Hobart enterprise’s bonnet. Yes, better SERP positions can be beneficial. However, SEO is not for everyone.

Will SEO Work for Your Business in Hobart?

All businesses and industries can profit from the increased website traffic, leads, and conversion rates that an effective SEO strategy can deliver. 

But unlike many self-proclaimed “best SEO companies”, we won’t recommend SEO until we’re confident it’s the best use of your budget.

So, instead of spouting promises to get you to sign up, we encourage you to judge for yourself— decide based on the results of our data-driven, algorithm-researched SEO services.

Take, for instance, PropertyMe, an Australian property management service provider. As of March 2024, they’re ranking first on several short-tailed searches, including highly competitive ones, such as:

  • Property software
  • Rental portal
  • Tenant access
  • Trust software
  • Owner software

These first-place SERP positions translated to an 882% improvement in PropertyMe’s monthly website visitors, resulting in 45% more leads, which at one point was as much as 10,657%.

“We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing.

Most recently, they worked closely with us on a complete website relaunch. With a project like this, you would generally expect to see a short-term drop in SEO due to the sheer number of changes. 

However, not only did we not see a drop in our rankings, but they actually increased substantially! 

We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.

It has been an absolute pleasure to work with the Digital Spotlight team over the years, and I would highly recommend their digital services!”

Iris Lever | PropertyMe


If you need help answering the question, “Will
SEO work for my brand?” check out our case studies. Talk to our SEO experts by calling 1300-891-181 or emailing [email protected].

What Are the Benefits of SEO?

Search engine optimisation has countless advantages, and it might require a separate write-up to discuss each.

But we don’t like making things overly complicated. So, in the spirit of breaking down the topic of SEO as straightforwardly as possible, here are the two primary benefits: visibility and authority.

Will SEO Drive Quality Traffic to Your Website?

If your target audience and potential customers can’t see you on SERPs, they won’t realise your enterprise exists. SEO changes that by improving your website and online listings’ SERP ranks.

Higher placement on SERPs puts more eyes on your products or services. If the optimisations are done right, this extra visibility will be gained from searchers who are interested and ready to buy your offerings.

Can SEO Increase Your Sales or Leads?

Searchers are unlikely to become paying and loyal customers if they don’t trust you. Yes, more site visitors are always welcome. However, web traffic without conversion is meaningless.

Fortunately, an effective SEO strategy like ours, which involves creating high-quality content and connecting you with industry leaders through backlinks, can help build your domain authority (DA).

And when search engines like Google think you’re the best answer to a search query, internet users are inclined to consider your brand as the #1 brand. After all, searchers trust search engines to get it right.

How Competitive Is SEO?

What’s your edge over your competitors? Why should potential customers choose your brand, products, or services over other Hobart-based enterprises?

With 68,743 registered businesses in the region, many of whom are fighting against you for the same consumers, you need a way to stand out— to be visible to your desired audience.

For many, this avenue is ranking number one on Google through search engine optimisation. And you can see this trend in the countless Hobart SEO service providers.

So, how competitive is SEO? Highly.

How Much Does SEO in Hobart Cost?

The cost of SEO in Hobart can vary significantly between campaigns. Factors like the scope will influence pricing. Simply put, the more work that needs to be done, the more substantial the investment.

Yes, we value transparency. However, we can’t put a dollar amount on our SEO services until we understand what those services will entail. 

But you don’t have to worry. Our prices are competitive and fixed— a one-time setup fee and a month-to-month retainer fee with no lock-in contracts and performance bonuses.

What’s a Reasonable Cost for SEO in Hobart?

Our SEO pricing varies based on the SEO package level your Hobart-based business needs. These service suites, based on the number of target keywords, are as follows:

Number of initial target Keywords Number of target Keywords from the second month onwards
SEO Entry 3 5
SEO Premium 6 10
SEO Corporate 9 15
SEO Corporate Plus 12 20

Note that we also have an Enterprise service suite should your campaign goals require a larger-scale approach to search engine optimisation

PPC vs. SEO – Which is Better?

Are you looking for other digital marketing strategies that can deliver quick results? Pay-per-click (PPC) advertising is one option to consider.

PPC is a marketing technique wherein you pay a publisher, like Google or Meta, whenever someone “clicks” or interacts with your ads. This pricing structure gives you greater control over your budget.

In contrast, an SEO campaign with us, for example, requires you to cover a monthly retainer fee— even in months where your desired outcomes have yet to be realised.

Doesn’t that make PPC advertising the better marketing effort over SEO? Unfortunately, the answer isn’t as cut-and-dried. So, let’s break down why that is, shall we?

How Are PPC and SEO in Hobart Different?

PPC and SEO are similar in enhancing your business’ online presence in Hobart. However, the differences begin in how these strategies achieve that goal.

With SEO, you earn your SERP rankings organically by optimising elements of your web pages and online listings to fit the local search algorithm’s standards.

On the other hand, PPC lets you buy your way to the top of local search results. In other words, you can acquire immediate visibility by investing enough money.

However, there are various reasons Hobart enterprises opt for SEO services, despite the upsides of PPC. One of the primary arguments is that PPC visibility doesn’t necessarily translate to traffic.

Pay-per-click campaigns like Google Ads only pick up 30% of searchers. The reason? Internet users don’t like paid advertisements. After all, most people already feel they’re drowning in them.

Another aspect where SEO has the edge over PPC is in the results. The improved metrics you earn through PPC disappear when you stop funding your campaign.

Meanwhile, while SEO can take some time to deliver outcomes, SEO efforts can continue to provide compounding returns through traffic, leads, and sales even after your campaign ends.

Can’t decide between the two marketing strategies? Fortunately, you don’t always have to pick between one or the other. That’s because your Hobart-based enterprise can use SEO and PPC together.

How Does SEO Work With Google Ads?

You can utilise SEO and PPC simultaneously, boosting your Hobart presence across organic and paid search results.

This two-pronged approach lets you reap the immediate visibility from PPC advertising and supplement it with SEO’s sustainability and users’ preference for organic search results.

“Unbeatable results and customer service. I have a social media agency and I have used Digital Spotlight for over 10 clients and they have all had exceptional results for SEO and Google Ads.

There isn’t anything this incredible team doesn’t know about search engine optimisation or anything search marketing. Hire them before your competitor does!”

Daniel Hersee | Black Lion Digital Pty Ltd


Do understand, however, that a multi-channel campaign
requires a significant investment. Whether that expenditure is worth it depends on your unique business situation.

Find out by scheduling a no-obligation consultation with our experienced SEO team. Call 1300-891-181 or email [email protected] now.

How Does SEO Differ from Other Digital Marketing Services?

We’ve been rocking the search engine optimisation game since we opened our doors to Australian-based businesses in 2008. And over the years, we’ve expanded our repertoire to include other digital marketing strategies as services.

Today, our catalogue of online marketing services isn’t just limited to SEO. Check out the following services to see what else we’ve got:

  • Paid advertising: A strategy, which we refer to as PPC, involving displaying ads on publisher platforms like Google and Facebook
  • Social media marketing (SMM): An online marketing technique aimed at enhancing your brand’s visibility through paid ads and organic content posting on social media platforms
  • Email marketing: A promotional approach that can help you reconnect with individuals who have expressed interest in your offerings and maintain engagement with existing customers

SEO and these other digital marketing tactics share the same goal: to drive potential customers to your products or services and, by extension, grow your enterprise.

Search engine optimisation achieves this objective by making your web pages, content, and online business listings more visible on organic SERPs.

Why Choose Us?

We have a 95.67% client retention rate, proving that when businesses partner with us, they continue to do so for years to come. 

But what makes Digital Spotlight different from others in the industry?

If our SEO blueprint wasn’t enough of an answer, then allow us the opportunity to discuss some of the other reasons brands across Australia, including Hobart, choose us as their SEO service provider.

Digital Spotlight Isn’t Just Another Digital Agency; We Treat Your Hobart-based Business Like Family


Work with us and experience how we value our clients. We treat our clients like family. 

We genuinely want to help your enterprise thrive, so we’ll be upfront about whether our SEO offerings are or aren’t the solutions your brand needs. Like family, we’ll be honest with you instead of risking thousands of your hard-earned dollars.

Awareness: Reach More People With Your Digital Marketing


Our SEO brand is not just about broadcasting your message. It’s also about ensuring your message reaches the right people at the right time. That’s why our optimisations focus on hitting user intent.

Acquisition: Encourage More People to Click Through to Your Website


We excel in encouraging searchers to click through to your website. From choosing keywords to target to crafting compelling content, we ensure your brand receives a steady stream of qualified traffic.

Activation: Visitors Take That Important First Step, and You Learn Who They Are


We leverage advanced statistics and data models to gain valuable insights into user behaviour. This data-driven approach lets us tailor our tactics to help guide visitors into taking action, such as making a purchase.

“I can’t speak highly enough about Digital Spotlight. [Their] team’s dedication to delivering results is exceptional. Their communication, transparency, and commitment to client success make them a standout choice. 

I highly recommend Digital Spotlight to any business looking for a top-notch digital marketing partner. Kudos to the entire team for exceeding expectations!”

Cate Carpenter | NSW Wildlife Information Rescue and Education Service Incorporated

 

Retention: Bring Your Visitors Back Again and Again and Again


Keeping your customers is just as, if not more, essential as acquiring them.
At Digital Spotlight, we understand the value of building lasting connections with your audience and keeping them hooked.

By consistently delivering high-quality, relevant articles and blogs and providing exceptional user experience, we turn casual visitors into loyal advocates for your enterprise.

Referral: When They Love You So Much, They’ll Start Telling Their Friends


There’s no better marketing
strategy than word-of-mouth recommendations from satisfied customers. In fact, referrals are how many of our clients discovered our SEO services.

For this reason, our marketing efforts include creating experiences that delight your desired audience and inspire them to spread the word, such as through highly relevant articles and blogs. 

We Are SEO Professionals! Not Sales Personnel


Unlike many
digital marketing agencies, we couldn’t care less about pitching our services. After all, we’re not salespeople. 

We focus on what we do best: being SEO professionals.

No Lock-In Contracts


When you partner with us, you’re free to walk away any time you choose because we don’t use lock-in contracts. 

Still, our clients stay because we consistently deliver results they wouldn’t get elsewhere.

Expertise and Experience


We have
15+ years of experience helping businesses improve their organic search rankings. And over time, we’ve acquired the know-how that lets us identify what search engines are favouring consistently.

Partnering with us is like a cheat code in Hobart. So, why waste your time and hard-earned money with another SEO service provider when you can leverage our tried-and-true SEO expertise?

Seamless Communication


We provide monthly reports, including campaign summaries and the links we’ve earned for your brand.
Plus, we keep an open line of communication to answer your queries via Zoom, phone calls, and emails.

Call 1300-891-181 or email [email protected] to experience a no-nonsense, no-pitch consultation with an expert.

Custom Strategies for Your Hobart-based Business


We treat every business— even those in the same niche, target the same audience, and offer the same products or services— as its own. That’s why you’ll never see us offer pre-built
SEO strategies.

If you partner with us, know that you’ll receive a bespoke SEO solution explicitly tailored to achieving your unique business goals and overcoming your distinct challenges— no one else’s.

Competitive Pricing


While we’re not the cheapest
SEO service provider in Hobart, Tasmania, or even Australia, we can guarantee that our SEO solutions are the best value for your marketing dollars. If not, feel free to walk away.

Rank Higher in Search Engines


We can’t guarantee you the #1 spot on SERPs. After all, far too many variables need to
align for that to happen. Digital marketing agencies that promise top placement are likely lying.

That said, we can promise you one thing: we’ll do everything we can to help you improve your organic rankings— and you can hold us to our word.

Local SEO Services

You’re a business owner in Hobart, so it makes sense that your primary target audience is people from this Tasmanian region. 

Fortunately, our SEO solutions include raising your local search visibility.

Why? 40% of all Google searches involve local-based keywords. Of this percentage, 76% have local buying intent. In short, your local market can be one of your most valuable traffic sources.

Rank Locally in Tasmania

So, how do we ensure your potential customers in Hobart notice your enterprise? We incorporate local search engine optimisation initiatives into our strategies, including the following:

  • Targeting and incorporating locally relevant keywords into your web pages and content
  • Setting up and enhancing your online business listings on platforms like Google Business Profile, Yelp, and the Yellow Pages
  • Ensuring NAP citations and other local mentions display accurate and consistent information about your brand

National SEO Services

Do you have aspirations of taking your Hobart-based business to the national level? No worries, we can help you with that. The upside of our SEO solutions is that they scale to your ambitions.

Enterprise SEO Hobart

Whether you’re a business owner of a large multinational or a startup, we have the SEO service suites that can cater to your needs and goals, including an enterprise-level package that seamlessly integrates into content marketing, public relations, and social efforts.

Proactive Approach


Yes, we’ll need your feedback from time to time. But for the most part, we’re autonomous. You can leave us to do the heavy lifting, allowing you to focus on one thing:
running your Hobart-based enterprise.

Establish Client Goals


Unlike other
SEO companies, we don’t work to acquire the outcomes that will make us look good. Instead, we focus on earning the results that matter to your business— the goals you hope to achieve through SEO.

Ethical Digital Marketing Strategies


Our maths-based and
algorithm-informed approach to SEO gives us a bit of an edge. It’s almost like having an unfair advantage. With this approach, we can pinpoint tweaks that provide the greatest impact and predict changes in the ranking system. 

But don’t worry. Our methods strictly adhere to the strict guidelines set by Google and other search engines. You won’t have to worry about any rank-damaging and website-wiping penalties. 

Proven SEO Techniques to Drive Highly Motivated Leads


Any
digital marketing agency can say they have a working SEO strategy. So, instead of asking you to take our word for it, we encourage you to see for yourself.

We have countless case studies demonstrating how our custom SEO solutions can drive quality leads to your offerings— leads that contributed to over $130 million in additional annual revenue for our clients.

“[Digital Spotlight] and its SEO team [got] us leads for almost half the price we were getting before.

And the quality of leads [was] more than 50% better… in only four weeks!”

Yuri Marshall | Visaone

 

Stand Out From Competitors


You can lock out your
Hobart rivals by dominating the top organic results. That’s why our SEO solutions not only include boosting your rankings but also counterattacking your competitors’ marketing efforts.

Realistic Expectations


We will never leave you in the dark. We’ll provide an SEO
road map outlining goals and success timelines, allowing you to set realistic expectations for our partnership— before you invest a cent.

Long-Lasting Results


Do you want to know why we take the time to vet our potential clients? It’s because we’re not interested in short-term relationships. After all, SEO isn’t a sprint. It’s a marathon.

Ongoing Support


Many
SEO service providers will stop optimising at the earliest sign of improvement. But not us. We understand that SEO is dynamic with search engine engineers never stopping their tweaks.

So, why should we be satisfied with our strategies when we know there’s always more we can do? We can always find more traffic, leads, and sales to squeeze out to make the most of your marketing dollars.

95.67%

Client-retention rate

x5.5

Average client ROAS

2,103+

Number of client campaigns we’ve worked on

Frequently Asked Questions

Are you located in Hobart?

No, we’re not located in Hobart or Tasmania. However, we are an Australian digital marketing agency with offices in Sydney and Newcastle, with Australian founders and in-house staff.

How do you track results?

There are various ways we track SEO results. Most notably, we monitor metrics through analytics tools such as the following:

  • Ahrefs
  • Google Analytics
  • Google Search Console
  • Semrush

That said, we can also measure the effectiveness of our SEO efforts by tracking your return on investment (ROI), which you can calculate using this formula:

ROI = [(Revenue from organic conversions – SEO campaign cost) / SEO campaign cost] * 100

Note that you can use a similar formula to calculate other outcomes, such as increased organic traffic. Do understand, however, that SEO success can’t be summarised into a single number.

Therefore, it’s essential to consider returns that aren’t as straightforward to track, such as brand image and awareness, reviews and citations, and additional business opportunities.

Is SEO a one-off marketing strategy?

No, SEO isn’t a one-and-done digital marketing strategy. Search engine algorithms constantly evolve, necessitating continuous campaign tweaks to maximise effectiveness.

Do you provide SEO for small businesses?

Yes, we provide SEO services for small enterprises. We also offer SEO solutions to large businesses. In other words, we cater to all ventures, regardless of size.

Is SEO still effective?

Yes, SEO remains a highly effective and essential marketing strategy for improving a brand’s online presence, especially considering that more and more consumers rely on search engines to discover businesses.

Do you work with all industries and niches?

Yes, we work with brands regardless of industry. In fact, we’ve helped over 1,812 brands in more than 355 niches, including eCommerce, healthcare, legal services, and real estate, reach the first page of Google.

How often does SEO change?

Constantly. You must understand that search engine optimisation is in a perpetual state of change. It’s our job as an SEO service provider to monitor and adapt to these changes.

We have full-time researchers who look for patterns across the digital landscape that signal changes in search algorithms.

With their insight, we can hypothesise what these updates might mean for you and begin experimenting with strategies on our internal websites to leverage them into your SEO campaign.

How is black hat different from white hat SEO?

Black hat” SEO uses unethical optimisation techniques to manipulate your website rankings. While these tactics can deliver quicker results, they lead to penalties that, at worst, can remove your web pages from search.

Examples of black hat practices include the following:

  • Keyword stuffing or flooding your web pages and content with search terms
  • Obtaining backlinks, reviews, and citations through paid exchanges or spam
  • Copying ranking content from another site and publishing it on your website

White hat” SEO, on the other hand, is search engine optimisation that follows search engine guidelines. In other words, it’s the opposite of black hat SEO.

Do you use white hat strategies?

We only use white-hat SEO tactics because we don’t want your Hobart business to suffer from search engine penalties. After all, it’s not us who will be affected by using black-hat SEO techniques— your Hobart business will.

Can you get me to rank on page 1?

Yes, we can help your website reach the first page. What we can’t and won’t do is guarantee that you’ll get the #1 spot. Anyone who says they can is either lying or will use unethical means.

How can I outrank my competitors?

The first step we take to help you overtake your Hobart rivals in the search rankings is to conduct competitor analysis. Doing so lets us identify the strategies your competitors are using.

We then reverse-engineer your competition’s tactics, allowing us to develop an action plan to help you outrank their target keywords and defend your future first-page positions.

Can I play catch-up with SEO?

Search engines like Google don’t publicise every algorithm update. While this radio silence might seem like a negative, it’s actually a good thing because it prevents people from gaming the system.

Search algorithms update their rankings at least once daily. What does this actually mean for you? Simple: an opportunity to overtake other websites.

In short, yes, you can catch up to other businesses regardless of whether they have an early SEO lead. After all, search algorithms continually aim to showcase brands that best cater to user needs.

What is a trust score? How do I boost my trust score?

A website trust score or “TrustRank” is a metric search engine algorithms use to measure a website’s trustworthiness. The higher your trust score, the better your chances of ranking higher on SERPs.

Ways to improve your TrustRank include the following:

  • Acquire high-quality backlinks
  • Create SEO-focused, relevant content
  • Improve dwell time or how long a visitor stays on your website

However, trust scores aren’t standardised metrics. Depending on the SEO tool or service provider, these scores might mean differently. Hence we use universal metrics like page rank or domain authority. 

Why is page speed essential for SEO in Hobart?

Page speed, load speed, or site speed refers to how quickly internet users and search engines can open your web pages. This metric is a crucial aspect of any Hobart SEO strategy, as it’s a ranking factor.

While page speed isn’t as relevant as other ranking criteria, such as page titles, heading tags, and body text, it impacts your website’s overall user experience.

Hence, our SEO services include improving your PageSpeed score, aiming for a figure of 90 or higher for both the desktop and mobile versions of your web pages and content.

Can I do my own SEO?

Yes, you can perform your own search engine optimisation. The primary benefit of going this route is avoiding the costs of hiring an SEO professional.

Still, the question is, “Are you willing to spend time and effort to navigate the intricacies of SEO?” If you’d rather dedicate your valuable resources to other important things, like running your business, consider partnering with an SEO service provider.

Can you help me recover from the loss of traffic?

Yes, we can. Through our technical SEO audits, we can identify the culprits impacting your online presence’s ability to attract traffic and correct them to reverse the damage. 

Do you offer eCommerce SEO services in Hobart?

Yes, we offer SEO solutions to all types of businesses and industries in Hobart, including eCommerce.

Do you offer international SEO services in Hobart?

Yes, we do. We have clients and offices overseas, including in the U.S. (United States) and Asia.

Do you offer link-building as a standalone service?

We employ link-building strategies in our SEO service packages. But we also provide link-building as a standalone service if you need it. The scope will depend on your goals, website, and budget.

Are Digital Spotlight custom SEO services the cheapest in Hobart?

Our bespoke SEO services aren’t the cheapest in Hobart. However, our prices are competitive. We also do not utilise lock-in periods, allowing you to walk away and take control of your marketing dollars at any time.

Does Digital Spotlight have experience working with other clients in a similar industry?

We’ve worked with various businesses across over 355 different industries. So, chances are we’ve provided our SEO services to a brand similar to yours— we might even have a case study on it.

“Digital Spotlight has helped us become an online authority and thought leader in complex cross-border mergers and acquisitions, as well as [in] family office private wealth management.

Their work continues to deliver consistent, high-value leads that were only available previous[ly] through our referral network. I never thought this was possible in our niche and was initially sceptical this could be achieved.”

Peter Harper | International M&A (Mergers and Acquisitions) Specialist + Family Office Advisor BA LLB MTax (FLC)


Ready to take Hobart by storm? Schedule a no-obligation, no-pitch consultation with one of our
SEO experts today. Call 1300-891-181 or email [email protected].

Let’s Get In Touch

Feel free to get in touch with us or if you like, you willalways be welcome at our office, we love visits! test

Asia Pacific - Contact

  • * By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message. Message & data rates may apply. Reply STOP to opt out of further messaging.
  • This field is for validation purposes and should be left unchanged.
  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
    It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

    Iris Lever , CMO at PropertyMe
  • I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing

    Joseph Khoury , Tree and Garden Solutions
  • We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant

    Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management
  • You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…

    Yuri Marshall , Visaone
  • I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

    Director , Eastside Speech Solutions
  • In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…

    Philip K. Bonser , Goulburn Offroad Carts
  • The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…

    Sophie Sutjiadi , Grace Hotel
  • The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service

    Tim Lassig , Director Hospitality Fitout Specialists
  • I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

    Martin Roschach , Director Reach for Life Health
  • Working with Blake and Digital Spotlight has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

    Sean Hearsee , Managing Director Sage Painting
  • Blake and his team are brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!

    Jordi Twomey , Twomey Dispute Lawyers
  • We have been very pleased with our decision to engage Digital Spotlight to manage and and improve our SEO. Blake, John and the rest of their team are very responsive and know their stuff. After some bad experiences with other providers in this space, we're not going anywhere.

    Managing Director , Avlaw Aviation Consulting