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If you're a local business in Melbourne, you've probably had your fair share of digital marketing experts talking about their SEO service and promising that they can solve all of your marketing, lead and sales problems.

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You’ve got a problem. You want people to visit your website first whenever they search for or need to buy a product or service you offer.

You’ve decided SEO (search engine optimisation) is the ideal digital marketing strategy.

So, you’ve worked with several SEO companies in Melbourne attempting to realise that goal.

Sadly, after investing much time and money in SEO efforts, all you’ve gotten are grand promises with mediocre (if any) results.

This unfortunate scenario is impacting the growth and revenue of your Melbourne-based business.

Hence, the burning question likely on your mind right now is, “Should I give up on SEO or give it another shot?”

As an Australian-based agency that’s been in the digital marketing industry for 15+ years, here’s what we’ve learned:

SEO is almost always worth the try and can bring you some of the best marketing ROIs (returns on investment).

But the most impressive results come through working with marketing pros and experienced SEO specialists who know the SEO game like the back of their hand.

That’s where we come in: we have an in-depth analysis process for assessing your competitive landscape and online profile in Melbourne.

We also offer a thorough technical audit to give you a holistic picture. You can have all the facts even before committing to an SEO budget.

Before asking you to invest your hard-earned cash in SEO campaigns, we help establish your primary objectives, examine your site authority, and draw up a roadmap detailing what you need — under various scenarios — to boost your online search visibility and attract more clients in Melbourne.

You may wonder why we go to such lengths at our own expense.

The answer: we work differently. We love helping Melbourne-based businesses improve online search visibility and engage clients from their target areas. However, we will never make any promises we can’t keep.

If we think your business doesn’t need SEO, we’ll tell you. We would rather turn you away than try to sell you on a service that won’t support your business growth.

We won’t hold you hostage with a contract when you work with us. You’re free to step away anytime — no hard feelings — if you’re not getting the desired results.

We’re 100% committed to delivering quality outcomes and stand behind our work.

Whether you’re a start-up seeking more customers in Melbourne or an eCommerce site aiming to dominate the local scene, our unique maths-based and data-centric SEO approach can help you.

What Is SEO?

SEO agencies often err on two fronts when defining “SEO”:

Some oversimplify SEO, making it seem like child’s play. Others overuse jargon, confusing business owners rather than helping them understand SEO.

In reality, SEO is a bit of both. The general idea is straightforward: SEO generates organic (nonpaid) traffic to a website, helping it rank in SERPs (search engine results pages).

However, SEO behind the scenes is more complex than some SEO agencies would like you to think.

There’s more to it than just tossing keywords and chasing links so you can appear higher in organic searches, hoping for more website traffic.

For us, SEO requires reverse-engineering the work of tens of thousands of Google engineers to zero in on a crucial algorithm change and leverage that insight to boost our clients’ SEO campaigns.

Should My Business Use SEO?

SEO isn’t for every business or organisation. Its worth depends on whether it can add value to your bottom line.

That said, most business owners with poor SEO experience have yet to work with the right digital marketing agency. They’ve yet to see how SEO works in a real-world setting.

As a Sydney- and Newcastle-based agency, we’ve also crafted and managed SEO campaigns for Melbourne and Brisbane companies as well as global brands.

Why Is It Important to Hire a Leading SEO Firm for an Online Business?

Today’s successful business owners know that the battle for customers is mainly fought in the digital space.

SEO is a nonnegotiable marketing tactic for most brands, especially online businesses wanting to top their niche.

But you can’t just work with the first SEO agency you find online.

Partner with an established digital marketing firm like Digital Spotlight with a solid industry track record. We know what it takes to win the SEO game.

Can SEO Increase My Sales or Leads?

Done right, SEO can target highly specific locations or demographics. This feature lets you reach the desired audiences when they’re ready to buy or schedule a demo.

Unlike most agencies, we have a detailed and methodical approach to getting quality leads (which helps boost sales).

This logical and structured style is why we consistently outperform our competitors. In fact, we generate over 200M in tracked yearly revenue from SEO.

What if I Have Already Tried SEO?

Like many other business owners, you might’ve paid for several SEO services only to discover that the promised high-quality traffic never materialised.

The problem isn’t SEO itself. It’s likely the outdated SEO techniques your previous (or current) consultants or account managers have used.

Search engine algorithms and hundreds of other technical factors are constantly being tweaked — sometimes on a daily basis.

Your best bet is to work with people who can step into the shoes of mathematicians, engineers, and programmers running major search engines like Google and Bing.

You’re in luck: our digital marketing agency’s founders are trained maths specialists who can read data and numbers like people read literature.

Why Is My SEO Not Working?

In SEO, things change almost all the time. If your SEO strategy can’t keep pace, it’s unlikely that you will see significant returns.

Before, search engines used simple formulas to determine website rankings.

Back then, marketers could create mediocre content stuffed with keywords, publish them online, and wait for the traffic to roll in.

Today, Google regularly makes thousands of sneaky algorithm revisions, rendering the “give content ‘til it hurts” strategy useless.

The covert, often sudden, algorithm updates decide how well your site matches search terms and where you should rank for each query.

Some of those updates in Google’s algorithm were so impactful that they knocked out once-dominant websites.

The best SEO tacticians can spot the tiniest anomalies, signalling a fundamental change in the search engine’s algorithm.

SEO Consultancy: What Is SEO Consulting, and How Does It Work?

Search engines today are much less open regarding the details of their operations than in the early days of the internet.

Top SEO consultancies have the tools, experience, and resources to generate profitable insights and provide clarity.

Here’s what to expect if you work with us:

  • Our full-time researcher leads our process by studying the top pages of SERPs (search engine results pages) and looking for a broad range of topics and their corresponding keyword sets.
  • Afterwards, he customises the process to suit your business’ specific needs and monitors the adjustments made.
  • Then, he digs into each page and identifies patterns across keywords, topics, content, domain authority, and a checklist of other criteria we’ve developed to determine what Google consistently favours now.
    Our team continues to research generally and specifically by topic and keyword set.
  • The entire process then repeats. We keep optimising after we’ve ranked you for specific keywords. Our keyword research never stops as long as you’re on board.

What Does an SEO Consultant Do?

There are many competing views on what SEO consultants or agencies should (or shouldn’t) do.

Unfortunately, many of these opinions (often from self-proclaimed gurus) are misguided or outdated.

Simply put, SEO consultants can optimise your site to attract organic (nonpaid), targeted traffic.

Real-deal SEO experts understand the ins and outs of SEO and know how to tweak your site to suit the search engine’s preferences.

That’s how we operate daily: no gimmicks— just solid research and high-quality content creation.

Is It Worth Getting an SEO Expert?

Like in other areas of life, consulting with qualified pros can increase the likelihood of your SEO success.

Sure, you can manage your SEO campaigns. But today’s digital marketing arena isn’t a place to take chances and hope for the best.

A DIY (do-it-yourself) SEO management will unlikely move your site to the first page of Google search results.

SEO experts with highly specialised skills and extensive field experience will benefit your business significantly. They can help boost your website’s organic traffic and web visibility.

The process might take longer than advertisement campaigns. But the potential returns of your medium- to long-term investment in SEO efforts is no joke.

By partnering with the right SEO team, you can reap significant ROI without breaking the bank.

Consider CommunicateSpeech.com.au, a premier speech therapy service provider in Melbourne, Newcastle, and Sydney.

Our technical audits and full-orbed solutions have helped increase the company’s leads by 66% and organic traffic by 13,300%.

How Do I Go About Hiring an SEO Consultant?

The two things you want to avoid when choosing an SEO consultant are outdated methods and too-good-to-be-true guarantees.

As a pioneer in the digital marketing industry, we’ve witnessed many misleading trends come and go.

Suppose that an online marketing guru promises instant SEO success. In that case, you’re likely dealing with an inexperienced fad-chaser, at best, or a scammer, at worst.

Either way, there’s a good chance these people use shady practices that will undermine your SEO campaigns. They will leave you high and dry once Google penalises your site.

Our agency understands SEO’s complexities and ever-changing nature, so we take a more realistic approach.

The only guarantee we give clients is that we’ll provide them with the best service possible and strive to achieve sustainable SEO results.

What Questions Should I Ask SEO Agencies Before I Hire Them?

Some of the most vital questions you can ask are these: “What’s your step-by-step method for optimising for search engines?” and “Do you have real-world examples that show the effectiveness of your SEO strategy?”

If you’re unsure about working with us, try our SEO audit at no cost. We’ll give you pitch-free recommendations for developing your SEO campaigns.

How Much Do SEO Consultants Charge?

SEO consultants offer SEO packages at different rates. Choosing the right SEO agency can make a huge difference in the outcome.

If you partner with us, you’re in total control of your marketing budget because we don’t lock you in with a contract. You can contact us to schedule a free, no-obligation consultation.

Is It Worth Paying for Corporate SEO Services?

It depends on your business goals and needs. That’s why you won’t deal with fast-talking salespeople when you contact us.

Our core policy is to hear clients first before giving any recommendations. We don’t take on clients if we can’t add value to their business.

We offer three corporate SEO services: SEO Corporate, SEO Tailored Corporate, and SEO Corporate Plus.

The primary difference between these packages is the number of targeted keywords.

For example, the initial number of general and city-based keywords we target for SEO Corporate is nine. In contrast, we focus on 12 keywords for SEO

Corporate Plus. For SEO Tailored Corporate, the number of keywords to target varies, depending on our team’s assessment of the client’s business needs.

While we follow a thorough step-by-step process for our SEO services, we can customise each to suit your needs.

How Long Should I Have an SEO Consultant?

SEO operates on the principle of growth. Your success relies primarily on your ability to follow through an established process where every step, even small ones, compound into big results.

In short, you must be willing to play the long game.

Obviously, that’s easier said than done, especially when your SEO strategy relies on guesswork. But why risk your hard-earned dollars on a DIY project when you can work with an industry pioneer like us?

We’ve invested millions of dollars into 1,812 companies across 355 industries in developing advanced and reliable in-house tools to help revamp your SEO efforts.

How Do I Evaluate an SEO Agency?

There’s no one way to judge an agency’s overall performance.

However, you’re likely working with an excellent SEO consultancy if it understands your business, is transparent, and has a long history of honouring its promises.

More importantly, credible SEO agencies can provide many case studies detailing their method’s effectiveness.

Here’s an example of our work with SecureParking.com.au, one of the largest parking operators worldwide, servicing Melbourne, Sydney, and Brisbane. Through our collaboration, we’ve achieved the following:

  • Increased targeted traffic by 130.17%
  • Improved rankings for the following keywords (included in the Top 10 as of September 2023):
    • Parking
    • Goulburn parking
    • Wharf parking
    • Suncorp parking
    • SW1 parking

Why Is Working With an SEO Agency Better Than Doing SEO In-House?

A quick Google search will show different, often opposing, answers to this question. But here’s how we see it:

Each business requires different marketing services depending on its objectives.

That said, if you work with an agency, you’ll get a team of specialists with the tools, skills, and experience a generic in-house SEO department can’t provide.

Our team comprises highly analytical and creative people well-versed in Google-speak (numbers and algorithms).

Just ask our Chief Innovation Officer and co-founder, Anish, a seasoned expert in competitive SEO niches. The winning strategy combines statistics, data modelling, and market segmentation.

Our SEO Strategies: How We Grow Your Traffic and Conversions

Traffic and conversion rates are two of the most important SEO metrics. Every SEO effort aims to boost these numbers.

While an eye-catching web graphic design may help with branding, SEO isn’t simply a matter of aesthetics.

Building beautiful pages won’t do your business any good if they remain outside your potential customers’ online search radar.

You want to engage people ready to take action, like those deep in the buying cycle. Here’s how we generate high-converting traffic:

Thorough Technical Audits and Research

Our technical SEO audit assesses factors that can prevent or confuse search engines from correctly indexing and recognising your website’s authority.

We have a three-layer procedure for technical audits:

  1. Our technical specialists review your website for any issues that require adjustments.
  2. The account management team verifies and creates the initial report based on the info provided by the technical specialists.
  3. The project management admin assistants supervise the implementation of the whole process.

What Third-Party Tools Do You Use During SEO Audits?

Aside from our advanced in-house tools, we use SEO tools like Google Analytics, Ahrefs, and Semrush to collect data regarding your site.

Market Research

Market research is crucial before developing an SEO campaign for a product or service.

This part is where we look for in-depth information regarding various factors that can maximise your site’s commercial viability.

We focus our optimisation efforts on people “in the market” (ready to buy) and “entering the market” (not going to buy yet but very interested).

Market research often involves a deep dive into consumer habits, including the societal, economic, and individual factors affecting their search practices.

Local SEO

Here’s what the big players in your niche don’t want you to know: local SEO traffic can be some of your most profitable traffic.

When people type search queries on Google like “dentists near me” or “best plastic surgeon in [insert city name]”, they’re ready and very interested in real-life interaction, maybe even making a purchase.

Our local SEO audit generally includes the following:

  • Google My Business Audit: How does your GMB (Google My Business) profile appear in the SERPs? Is your business info uniform and accurate?
  • Google Search Console Audit: Does your website have any errors interfering with indexing? Is your site crawlable?
  • On-Page SEO Audit: Does your website match the technical on-site SEO factors you need to rank well?
  • Competition Report: How does your website fare against your competitors? Are there any site weaknesses you need to address? How do you compare content, backlinks, and website performance?

Keyword Research

Our keyword strategy prioritises location-based targeting before general targeting.

As maths-adept marketing pros, we’re precise and highly methodical in our keyword research.

We have well-built systems and cutting-edge tools developed over 15 years of extensive research that continue to help Australian-run businesses improve their online presence.

Want proof? The numbers don’t lie:

Our full-scale SEO solutions have helped JMCAcademy.edu.au, one of Australia’s premier creative industries education providers, improve organic traffic by 13,951% and leads by 1,155%.

Web and Traffic Analytics

You can count on more than decades of SEO experience and results-driven analytics-based marketing solutions when you work with us.

We’ve got awards, case studies, and testimonials to support our reputation for delivering hoped-for results.

Here’s what Diana Norris, the marketing and web assistant from Dural Irrigation, a top, Australia-wide supplier of irrigation equipment, has to say about working with us:

“We have used DS for over 15 years for all our SEO, remarketing adwords, analytics and much, much more! Their customer service is impeccable and is always quick to respond to any issue or enquiry we may have. Our business has grown at an incredible rate thanks to Blake and his team. We will never use anyone else, highly recommend.”

Content Creation

Here’s a crucial fact that few business owners know: crafting high-quality, rank-ready content today is more science than art.

Gone are the “Wild West” days of SEO when marketers could freely stuff content with keywords, spam blog comment sections, and buy backlinks to trick Google’s algorithm into thinking their mediocre content adds value to users.

Relevant and high-return content is algorithm-sensitive and requires analysis of the first page, identifying trends in word counts, quality content scores, and subtopics for targeted keywords.

We care about creating original, engaging, and well-researched content.

You likely know how AI (artificial intelligence) content creation is revolutionising the content marketing landscape.

Like most business owners, you want to know whether you get your money’s worth on optimised content.

We use multiple advanced AI tools to ensure our content’s uniqueness, including Originality.ai, Corrector App, Copyleaks, AI Classifier, Content at Scale, and Crossplag.

How Important Is Content for SEO?

After crafting the content, one might wonder about its significance in the grand scheme of things. A relevant and insightful piece of content can drive traffic to your website.

We value unique, science-backed, and creative content. Our internal writers’ submissions go through rigorous evaluations before they get published.

We ensure vital components like the CTA (call-to-action) are in the articles we create to help boost traffic to clients’ websites.

Authority Content Marketing That Works

Our commitment to delivering high-quality content and an in-depth SEO approach helps us achieve sustainable results for our clients.

Here’s what Iris Lever, chief marketing officer at PropertyMe, a cloud property management software service provider in Australia, had to say about us:

“We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing.”

Link Building

Did you know that Google’s original name was BackRub? As in, “You rub my back, and I’ll rub yours”. Quite an odd name for a search engine, right?

But there’s a good reason why Larry Page and Sergey Brin (Google’s founders) chose that name: the original project was all about link building.

Consider each backlink as a vote. The more “votes” from trustworthy websites another site gets, the better Google regards it.

To date, links or backlinks from other websites help determine whether a page is an ideal match for a search query.

We manage that and ensure you have high-quality backlink content and, in turn, drive more traffic to your site.

What Link Building Techniques Do We Employ to Help With Traffic and Rankings?

Our SEO focuses on your geographic area (Melbourne). We create localised content with anchor text to direct links to your site and build your authority.

Localised link building slightly differs from general link building for other sites. Here, the website’s geographical location is relevant.

How Do Backlinks Impact SEO Ranking?

Link-building helps drive relevant referral traffic to your site and builds topical relevance, strengthening Google’s trust in your website.

Competitor Analysis

We’ll look at which keywords your competitors currently rank better. Our specialists will ensure these keywords relate to your business and align with the information you’ll give us via the client questionnaire.

Link Profile Analysis

Basically, a link analysis lets you know that your website has been audited thoroughly to pinpoint which links direct to it.

Local Citation

Lead-generating citations often come from local sites. Local references are highly relevant and enhance your map pack or organic local search rankings.

We don’t go after irrelevant citations. We focus on link-building prospects with high conversion rates.

GMB Listing

GMB (Google My Business) is all about consistency. Not only should the information on your GMB match the one on your website, but your NAP (name, address and phone number) citations should also be in sync.

Google will likely regard your business as legitimate if your GMB info is accurate and aligns with local citations.

On-Site and Off-Site SEO

Off-site SEO, or off-page SEO strategies, covers web design and external factors affecting your online presence.

On-page or on-site SEO involves tailoring your web content to include the keywords you want to rank for so that Google knows whether you’re the best match in search terms.

Google measures hundreds of variables to determine where websites appear in the search results.

Our maths-loving outlook is ideal for meeting Google’s many, often numbers-based, requirements.

What Makes Us the Top Choice for SEO?

Reverse-engineering the work of Google’s finest engineers is integral to our solid SEO strategy.

We produce high-quality SEO results for our clients because we understand algorithms the way people read words.

As an enterprise, we value revenue growth. But what businesses like about us is that we only work with clients we know can generate a substantial ROI.

That’s why we don’t sell. Instead, we sit with you and discuss realistic and logical solutions.

We explain how SEO works and how our strategy can help boost your company’s visibility.

Using real-world examples, we show how we’ve helped our clients achieve desired results.

Here’s what Sean Hersee, the founder and managing director of SAGE Painting, a top-tier painting company, said after working with us:

“Working with the DS team has been great. [They] took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach.”

Want to Unlock Your Potential? We’ve Got the Key

Our SEO team creates a customised search and keyword plan strategy for your business to stand out.

Here’s what we do during the search planning phase:

  • Perform initial keyword research
  • Finalise keyword queue
  • Prepare keyword suggestions template

We understand that each client has different needs (thus, potential), so every solution we provide reflects the collaborative effort of our sales, content, and account management team.

No Lock-In Contracts

We don’t do lock-in contracts, so you’re not obliged to stick around if we don’t deliver results.

Even though our clients can leave anytime, our business model and growth strategy drive them to keep working with us month after month.

Local Melbourne SEO Services

Today’s businesses, even start-ups, often fixate on the latest marketing fads, like ads on Meta’s platforms, such as Facebook, Messenger, and Instagram, and influencer marketing, hoping to go viral and gain national traction.

But they’re overlooking a pretty big opportunity: the local market.

Local SEO isn’t for everyone. Regardless of location, any business owner must choose a reliable local marketing agency to see the full extent of what local SEO could do or mean for their business.

By comparing real-world performance with our constantly optimising SEO models, our researchers continue to refine our methods to pattern what Google ranks today.

We analyse the market by niche and, in some cases, even by sub-niche.

Better Value SEO

We’re not the cheapest or the most expensive. We have more resources than an SEO freelancer and are more agile than a novice agency. We offer top-quality SEO services in Melbourne.

SEO Experts, Not Gurus

You’ve likely seen those ads from popular marketing gurus promising “amazing results”.

If you’ve tried working with some of these “gurus”, you know that most of the time, if not always, their SEO fixes don’t live up to expectations.

In reality, SEO will be much more challenging than most “SEO gurus” online want you to believe.

Providing first-rate SEO to our clients is a full-time job for our agency. Our team comprises SEO experts with years of experience and real-world success in SEO.

National SEO Experience

Small fish in a big pond? Not us. We’ve worked with prominent global and national brands in Australia. You can benefit from our experience if you work with us.

Global SEO Expertise for Well-Known, Mid- to Large-Sized Companies

Our unique general and local SEO strategy has helped scale businesses as large as international enterprises and as small as family-run online shops.

SEO done correctly is an excellent medium- to long-term investment.

Suppose you partner with specialists who play your cards right. In that case, there’s a high chance that you’ll get compounded ROIs with significantly lower marketing costs.

Result-Based SEO Consultant

Our specialists thrive on numbers, so we focus on measurable results. Likewise, our maths-savvy marketing analysts are results-driven.

Guaranteed Long-Term Results

Some SEO consultancies in Melbourne sell band-aid solutions and disappear once you notice the cracks. Not us.

SEO is a long-term process involving constant monitoring, tweaking, and employing various strategies.

Luckily, we’ve been doing this for years. We can help safeguard your ranking status when we get you to the top to keep relevant visitors rolling in.

Consistent SEO Results

SEO success is never owned. It is only rented — and the rent is due daily. We don’t just help you reach the top of SERPs. We also work to keep you there.

The Melbourne SEO Agency That Focuses on Your Objectives

We’re committed to providing clients with results-driven and business-focused solutions.

The needs and objectives of every business are unique, and we take the time to learn about each client’s specific goals.

Effective Digital Visibility

Relevant, optimised content helps build your domain authority and relevance for service- or business-specific topics.

Over time, this process increases Google’s trust in your site, establishing your digital presence and generating quality website traffic from reputable sites.

Improve Your Traffic and Rankings

Competent SEO account managers know how to exploit Google’s algorithm to generate targeted traffic and a steady flow of qualified leads, ultimately driving up your search engine rankings, conversion rates, and revenue.

Quality Traffic to Your Website

We optimise your content for Google or Bing using geo-targeted, model-specific keywords in the title, URL, meta description, header, and body. This targeted approach can help you gain high-converting traffic.

Targeted Traffic Not Unwanted Visitors

Competent SEO specialists research and use targeted keywords and content to focus SEO efforts on the most profitable areas of your business and keep away unwanted visitors who won’t complete the action you desire for your website.

You need to target your audience to create a connection with your market. Such a connection allows you to understand the demographic and your market’s needs so you can engage it in a relevant way. Doing these things helps establish trust in the brand and customer loyalty.

With our local SEO and content marketing, we direct customers who convert straight to your website.

Appear on Page #1 of Google

The battle for the first page on Google is no easy task. It’s a warzone out there. Even the leading brands in your niche are prepared to fight for every inch of the ground.

You often have to track and test like a madman, trying to outwit the algorithm.

That’s why our SEO specialists dedicate so much time studying the Google machine like an Enigma code. We don’t talk a good game. We’re practising what we say and optimising every single day.

Significant ROI

Our data-driven SEO strategy aims to generate a constant stream of highly focused leads ready to buy or book a demo, ultimately improving your bottom line.

Drive Genuine Business Growth

We only take on a client if we’ve assessed how we can help grow their business. And we will only undertake campaigns if we see a clear path to increasing traffic, leads, and revenue.

All Sizes Business

SEO is almost always a nonnegotiable marketing strategy if you have an online business and want to lead your segment.

But you should refrain from working with SEO agencies offering cookie-cutter solutions.

Work with a leading digital marketing firm with a proven industry track record in diverse niches — partner with Digital Spotlight.

Regardless of your business size, we know what it takes to win the SEO race.

Your Digital Partner

Our partnership is vital and personal. That’s why honesty and transparency matter very much to us. We listen, provide suggestions, and find a solution tailored to your prerequisites for success.

Competence and Development

If you’ve done SEO, it may seem like the rules constantly change. You may feel it’s unfair, but that’s only a problem with an agency that lags behind Google’s pace.

Maths geeks, not marketers, operate search engines.

Our founders are seasoned maths pros, so you have real-world experts on your side to beat the competition.

Complete Transparency Every Step of the Way

Our SEO team consults with you throughout the process. We will provide monthly reports as if you were handling the campaign yourself.

How Transparent Is Our Reporting?

Our transparent reporting system gives you a clear picture of your campaign’s performance. You can see how our SEO specialists work tirelessly towards your SEO goal.

Best Practices

Using our institutional-grade, in-house tools and the industry’s best practices, we will help build your site’s authority and reputation so that you’ll stay on Google’s good side.

Long-Term Partnership

When you get our professional SEO services, you choose a partner for long-term success.

Real Value for Money

Every dollar counts for a local business. So, maximising return for your SEO budget is our duty. We do so with 100% dedication every step of the way.

We Treat Your Business Like It’s Our Business

“We treat your business like it is our own”. You’ve probably heard this tagline countless times.

For us, it’s more than just a slogan. It informs our overall SEO approach.

What makes us unique is that we value what you value, whether you’re a big corporation or a small business.

This core principle drives us to help the business world’s underdogs beat the titans in their industry.

Thus, we do not pitch. We listen first, examine your situation, propose solutions, and formulate realistic goals. You can decide whether we’re an ideal long-term fit before signing up.

Here’s How We’ll Invest in You:

In general, doing SEO is a long-term investment. Here’s our plan for helping you reach your marketing and business goals:

A Comprehensive Audit

You can expect compounded returns at comparatively lower costs when you work with specialists who can play numbers and data right.

Unique Growth Strategy

Unlike other agencies that claim to manage everything under the sun, we specialise in providing client-centred, feasible, and sustainable growth strategies, including SEO, Google Ads, and social media marketing services.

ROI Projections

Our focus has always been on quantifiable results and codes. This approach has helped generate higher organic rankings for many Melbourne-based businesses.

We are math-savvy marketers who are passionate about delivering real-world outcomes.

In fact, with our in-depth audit, we can outline a strategy (based on actual data) before you even spend a single dollar on us.

How Are SEO and PPC Different?

Paid advertising or PPC (pay-per-click) platforms, such as Google Ads (formerly Google Adwords), display and manage ads on SERPs. Meanwhile, SEO services drive organic traffic to your website.

Combining paid and organic marketing methods can improve your return on investment (ROI) — if you have maths experts using advanced practices (including proper segmentation, keyword intent analysis, and split testing) to maximise sales.

What Other Services Do You Offer?

We offer realistic, sustainable, and tailored solutions to digital marketing in the following areas:

  • Google Ads
  • Bing Ad Management
  • Facebook (and Instagram) Ad Management

Digital Marketing

Generally speaking, digital marketing uses digital channels to market a brand or engage users with the chief aim of growing sales.

Social Media Marketing

Aside from SEO and PPC, social media marketing can also help drive inbound traffic, allowing you to reach beyond your existing customer circle.

Digital networks like Instagram and Facebook can help you connect more effectively with people from diverse backgrounds.

PPC Advertising

PPC (pay-per-click) is a digital marketing tool where advertisers pay a set fee each time users click on one of their ads.

PPC and SEO can work hand in hand. Some of our clients combine these strategies.

Remember CommunicateSpeech.com.au, the client we’ve gotten high organic traffic (13,300% increase) and leads (66% increase) for?

The company also bought our Adwords Elite service, increasing its PPC conversion rate by 44.2% while minimising the cost per conversion (CPC) by 77.75%.

Get a Business Strategy Report Today

Book a no-strings-attached consultation with us and get a free, detailed technical audit report.

We can analyse your site, identifying strengths, weaknesses, and opportunities for optimisation.

Our trained specialists have the technical know-how to uncover and fix duplicate content, superfluous headings, and any other errors harming your digital visibility.

95.67%

Client-retention rate

x5.5

Average client ROAS

2,103+

Number of client campaigns we’ve worked on

Frequently Asked Questions

What are the primary benefits of hiring an SEO agency?

The primary advantage of working with an SEO agency is accessing its in-house tools and processes developed through many years of experience and million-dollar investments.

Do you do white-label projects for agencies or other digital professionals?

We are not a white-label agency, meaning we don’t resell another agency’s service while branding it as our own. But we’ve got partners who resell our services.

Do you also offer SEO services in other areas of Australia?

Yes. Our main offices are in Newcastle and Sydney, where we’ve also helped many local businesses improve their marketing returns.

For example, our holistic SEO approach helped Montara Wealth, a premier financial planning company in Sydney, grow its leads by 333%.

Do you only optimise Australian sites, or can you work across multiple countries?

As a leading pioneer in the SEO industry, we’ve also helped global brands achieve high marketing ROI.

For example, when CST Tax, an international tax advice service provider, expanded its global reach, it wanted to generate leads to reinforce its offline marketing.

We’ve increased the firm’s organic traffic by 159% and organic leads by 388% within seven months of partnering with us.

You can read other case studies of non-Australian clients on our website.

What types of SEO clients do you normally work with and specialise in?

We work with diverse SEO clients, from small family businesses to global organisations.

Our only criterion for partnering with clients is whether we can add value to their business.

Will you work with e-commerce sites?

Yes. We’ve got much experience improving the online exposure and sales of different eCommerce websites.

Once, an eCommerce fashion retailer called us in when their organic traffic dropped despite growth in other marketing areas.

In about nine months, the company began to rank #1 for a lucrative keyword, resulting in an extra $800,000 in sales.

Do you work with small businesses that are just getting started with SEO?

Our unique approach to digital marketing is grounded in research and mathematics. It has helped expand businesses as large as international corporations and as small as family-run online stores.

We prioritise clients who can really benefit from our services.

Although we’d love to help every business owner, if we think SEO isn’t right for you — and it isn’t the most effective solution for everyone — we’d rather say no right away than have you spend thousands on a project that would not work.

Have you worked with a company in our industry before?

You can contact us to determine whether we’ve worked with similar companies in your industry.

We offer a free, no-pressure consultation to help you identify your SEO campaign needs.

Would working with an SEO agency be better than a freelance SEO consultant?

Like in the abovementioned SEO agency vs. in-house SEO department discussion, the answer to this question differs depending on who you ask.

Still, the collective pool of resources and expertise makes SEO agencies better suited for many businesses than freelance SEO consultants.

When things change in SEO, the change is almost always complex.

Mastery of multiple marketing strategies and the ability to implement them quickly are SEO agency skills that a freelancer might be unable to replicate.

How do you keep up-to-date with Google’s (and Bing’s) changes to their algorithms? How do you update your SEO campaigns?

Google’s (and Bing’s) algorithm constantly updates, but our skilled SEO team can seamlessly adapt your campaigns to these changes.

Our head researcher monitors internal data from the campaigns we run for clients. He then examines the performance of those campaigns against our data models’ predictions.

When a new pattern emerges, we gather the team to formulate a hypothesis and begin experimenting on our own internal sites we build for this purpose.

We test and test again until we’ve found the change. If it’s significant, we start optimising our clients’ campaigns to capitalise on this finding.

How many keywords do you implement during on-site work, and how do you choose the correct phrases?

We keep optimising even if we’ve already ranked you for some keywords. Our keyword research and ranking improvements never stop as long as you’re with us.

Regarding how many keywords we target, we check in with you and discuss your goals, then determine how many to focus on.

Over time, we aim to capture as many profitable, high-converting keywords for your site as possible.

We focus on low-traffic keywords in the early stages of our SEO process. Most of the time, these low-traffic keywords are less competitive.

This step helps build momentum and traction before targeting the more competitive keywords.

Can you help businesses in Melbourne recover from Google penalties?

Yes. We can perform penalty assessments. Then, we suggest site repairs based on our evaluation to get the website back up and running.

Do you outsource any of your work overseas?

Our headquarters are in Australia (Newcastle and Sydney), but our team comes from various places around the globe.

Our team comprises highly skilled people from Australia, the Philippines, the United States, and Germany.

Many agencies or consultancies online offer dirt-cheap SEO packages, but most can’t add incremental value to your business.

They promise instant results, take your hard-earned cash, and abandon you when they can no longer deliver.

But we don’t “outsource” our workload to random people online who lack genuine SEO expertise and are not accountable to us.

Instead, we train and invest in our people. Our global team of high-calibre professionals undergo our training, work for the firm full-time, and pass our qualifications.

Which is better for my business – push or pull marketing?

Push marketing can yield immediate leads. However, your lead pool can dry up if you fail to maintain it.

Pull marketing can create brand buzz and establish long-term relationships with site visitors.

Do you implement any black hat tactics?

SEO is not a one-size-fits-all solution. Any agency that guarantees number one placement on SERP is either lying or using black hat (unethical) tactics.

These so-called gurus will ditch you as soon as Google penalises your website, leaving you with the gruelling task of repairing the damage.

We don’t promise to impress. Instead, we capitalise on data-centric tactics and technical expertise to uncover the optimal opportunities for your business.

Our maths-informed SEO philosophy prevents us from engaging in guesswork or leaving the outcome to chance.

What kind of SEO guarantees do you offer?

Again, it’s not our thing to gush over clients with flashy promises. Instead, our metric-focused process and in-depth technical know-how help you uncover your most viable business opportunities.

Everything we do and suggest will be customised to fit your current situation, budget, and goals.

Unlike most agencies, we don’t put your campaigns in a cookie-cutter SEO process.

Do you have in-house content writers to help us optimise our web pages?

Yes. We pride ourselves on being the go-to place for all your online marketing needs, including content creation.

We have assembled a team of exemplary and accomplished people in the marketing industry — from copywriters to web development pros to marketing masterminds.

What is domain authority?

Domain authority (DA) is designed to predict how well a website will rank on search engine result pages (SERPs). As you adapt your content more specifically to the search term’s intent, your chances of dominating the SERP increase.

Do you adhere to the search engine’s webmaster guidelines?

Yes. We follow the best practices (webmaster guidelines) set by Google and Bing.

We’re committed to doing right by these search engines to avoid penalties, meaning we don’t publish spammy content or use hidden text or links.

Adhering to webmaster guidelines is not just about avoiding penalties. So, we commit to ensuring a better user experience and making a website more accessible to search engines.

Do you have website auditing services?

Yes. Our no-cost website audits are the real deal — extensive, in-depth, and loaded with potential.

We’ll expose the weaknesses, accentuate the strengths, and maximise untapped opportunities to propel your website to the next level.

Will you use backlinks on my website? And how do you ensure that the backlinks will result in more traffic?

Yes, backlinks are foundational to SEO, but we ensure the relevance of the links we use. We don’t just beg for links from some random website.

Being more specialised, are you more expensive compared to larger agencies?

No, but we’re not the cheapest SEO agency either.

Cheap SEO services usually involve spammy tricks, shortcuts, and dirty tactics that Google doesn’t tolerate and will likely penalise.

SEO costs vary depending on your goals and needs.

Which SEO tools will you use?

As an SEO company, we use various tools to improve marketing outcomes. These SEO tools include Google Analytics, Semrush, and Ahrefs.

What’s the first thing you’d do if we hire you?

When you sign up for our SEO services, our first step is to review your website’s URL for correctness and unwanted redirects.

Will you share with me all the changes you make to my site?

We will be transparent about our optimisation process and the results we get for your site.

We’ll send you an account summary report every month detailing each step we’ve taken to improve your campaigns.

May I have a look at the results you have produced for your clients?

We’ve already provided you with some info regarding our work with our clients. But we won’t run out of examples.

Here’s another one:

Our tailored solutions have helped WorkingHands.com.au, a leading professional massage service provider in Melbourne, Sydney, and Brisbane, boost its organic traffic and increase rankings for short-tailed keywords.

Will you need administrative privileges to our website, and if so, what for?

It depends on what you want us to do for you. Giving consultants administrative privileges to your website makes sense when they need to run tests or optimise your site.

Will you charge me for SEO-related website fixes that will help me rank better?

Transparency is a bedrock principle in our firm. You deserve to have 100% control over where your marketing budget goes.

We manage your SEO campaigns on your account, get you the desired results, and ensure transparent pricing (no hidden charges).

Can you guarantee my business website will achieve a page-one ranking on Google and Bing?

As a trusted SEO agency, we advise clients to steer clear of firms that guarantee a top spot on SERPs.

Such promises often involve deceit and sketchy practices that adversely affect your website.

We don’t make hollow promises. Instead, we’re on a mission to deliver the finest service, tirelessly optimising your website to maintain its ranking over the long term.

How long does it take for you to rank a website?

We can provide you with a more accurate idea of how long it’ll take once we dig deeper and do some research. But the bottom line is that it depends on your unique situation.

SEO usually takes time, even when you work with a trusted industry leader like us.

Building or updating a website requires persistent effort. It’s a process that demands attention and tweaks along the way.

Will I have to make changes to my website?

When optimising a site, we rarely change its structure or design.

We provide tweaks and copy edits that will make all the difference to each page, focusing on code instead of graphic design.

How do I know if my SEO strategy is working?

Key benefits of successful SEO include:

– Organic halo: People instinctively think you’re the premier brand when Google lists you as the top result.
– Lock out your competition: Block your competitors from the top organic search results, and your prospective customers won’t see them.
– Win today’s most demanding niches: When done correctly, search engine optimization can establish your brand authority in the most challenging sectors.

How do you measure the success or effectiveness of your SEO campaigns?

SEO requires robust analytics. We measure various metrics, including organic traffic, leads, and conversions, to determine the effectiveness of your SEO campaigns.

How will we communicate, and how often?

When you sign up for our SEO consultation, our CRS (client reporting specialist) will send you info regarding the initial rankings of targeted keywords for your site.

Then, we’ll email you the preliminary SEO audit report on or before your first month ends with us.

Afterwards, we’ll send you a monthly account summary report. This information details the improvement of your website’s ranking due to our SEO efforts.

How long do your relationships with clients usually last?

It depends on what your business needs to win the Melbourne market.

SEO is not an overnight ‘fix’ that will boost your ranking to the first page of SERPs in one move. It is a process that calls for many tests and intensive monitoring.

We’re all about long-term results. It’s why we’ve got a client retention rate of 95.67%.

What is the contract termination process like?

We don’t oblige you to sign a long-term contract. Our partnership runs on month-to-month agreements. If we don’t deliver results, you’re free to move on.

That’s how confident we are that we can generate a steady stream of leads from any of our digital marketing areas of specialty (Google, Meta, SEO, and Bing).

What happens to the work done when we part ways?

We optimise for the approved keywords stated in the contract.

If you decide not to extend your partnership with us, you will still maintain ownership of the optimised web content we built for you.

We offer a customised, maths-based, and results-oriented approach to digital marketing services, including SEO.

Although our main offices are in Sydney and Newcastle, we have extensive experience working with Melbourne-based businesses.

They come to us because we strive to deliver results. We understand the Melbourne market very well and have worked for over a decade improving businesses in Melbourne.

Ready to transform your Melbourne-based company into a digital marketplace leader?

Book a pitch-free consultation with one of our experts. You can email us at [email protected] or call us at 1300 891 181.

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  • We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
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    Iris Lever , CMO at PropertyMe
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