Affordable SEO Services, SEO for SMBs

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If you’re a local business owner in Australia, chances are you’ve worked with SEO agencies. And if you’re reading this, you probably feel that the results didn’t live up to the price you paid.

So, can your business still show up online, attract quality leads, and boost sales—without blowing your budget?

Absolutely—so long as you partner with a trusted agency like Digital Spotlight.

Here’s why we’re the right team to handle your SEO (search engine optimisation):

More than 15 years of experience in digital marketing
Delivered 2,100+ campaigns with a 95.67% client-retention rate
Helped generate more than $100* million in collective annual revenue for clients through SEO and paid ads

*Truth is, we stopped counting once we passed that milestone.

Poured millions into 1,812 businesses across 355 different niches in the last 10 years

If you’ve tried “affordable” SEO services before and ended up stuck in a contract with no results, you’re definitely not alone.

In fact, most of our clients came to us after burning time and money with three to seven other agencies.

At Digital Spotlight, we design every campaign around real business goals—like generating quality leads, increasing sales, and reducing the cost per acquisition.

Our founders are mathematicians who have helped scale thousands of businesses across Australia and around the world.

That’s why we crunch the numbers before giving any advice. We even offer a free, no-pressure technical audit—if you qualify.

Once we pinpoint what other agencies overlooked, we rebuild your ranking strategy from the ground up—from technical clean-ups and on-page optimisation to smart keyword strategies and rank-ready content.

The result? Affordable, effective SEO that grows with your business. As your rankings rise, your cost per lead comes down.

Got questions? Reach out at [email protected] or call 1300 891 181.

Prefer to chat in person? Drop by our offices at Suite 1B, Level 16, 56 Pitt Street, Sydney NSW 2000, Australia, or Suite 1, 28 Donald St, Hamilton, NSW 2303, Australia.

Why Digital Spotlight

As a business owner, you want your marketing efforts to achieve one thing: consistent, high-quality leads without burning through your budget.

The problem is that most SEO agencies talk a big game but often fall short of expectations. You’ve likely dealt with teams that promise the world but disappear when it’s time to deliver.

That’s not how we work.

We won’t give you empty guarantees because real SEO has too many variables for anyone to promise certainty.

What we do promise is action, clarity, and results that speak for themselves. You’ll stick with us for one reason: We get things done.

Whether you’re in finance, healthcare, retail, or beyond, we focus on impact, not hype. Your growth is the measure of our success.

Affordability

Many agencies offer unbelievably cheap SEO packages that seem too good to be true—and often, they are. Most don’t deliver real, lasting value for your business.

We offer affordability that actually means something—real value for money, with results that justify the price you paid.

When you partner with us, we won’t ask you to spend more until we’ve proven we’ve made the most of what you’re already investing.

And there’s no lock-in contract. You stay with us because we deliver, month after month, not because you’re tied down by fine print or long-term commitments.

Quick Results

Our SEO strategy is built around the 80/20 principle. We focus on the small set of actions that create the most significant impact.

By focusing on the 20% of ranking factors that influence 80% of your results, we help improve your SEO campaign.

For instance, we can prioritise high-impact areas across on-page, off-page, and technical SEO.

Something as simple as ensuring Google can properly crawl and index your site might seem small. Still, it’s often one of the quickest wins with lasting results.

Sustainable Practices

While you might see some quick wins, real, lasting SEO results come from steady, consistent effort over time.

SEO is a medium- to long-term marketing strategy. It takes ongoing optimisation, technical precision, and focused attention to keep your site performing at its best.

Unfortunately, many agencies focus on surface-level fixes, only to disappear when rankings drop again. That’s not how we operate.

Here’s how we achieve sustained results for our clients:

Our full-time researcher closely monitors significant algorithm shifts, comparing them against the dataset we’ve developed.
Then, our team collaborates to brainstorm hypotheses, test new approaches, and identify what has changed.
When we spot a significant shift, we adjust your campaigns to capitalise on the update quickly and strategically.
And the work doesn’t stop once you start ranking. We continue to refine, track keyword movement, and evolve your strategy for as long as you’re with us.

Years of Experience

Over 15 years in the game have taught us that experience is a vital asset in winning the SEO game.

We’ve worked with brands long enough to know what works, what’s noise, and where the real leverage points are.

When you partner with us, you’re not just getting longevity. You’re getting a team that builds strategies around data, not guesswork.

From our analytics-driven approach to the case studies and client wins we’ve stacked over the years, the track record speaks for itself.

Trusted by Businesses Large and Small

We don’t discriminate between clients. Regardless of whether you’re running a global brand or a corner shop, if your mission matters to you, it matters to us.

That’s why we’ve helped underdogs knock titans off their pedestal, not with noise, but with data and strategic pressure where it counts.

No sales theatrics or flashy promises. We listen first, then we analyse. If we see a path worth walking, we’ll show you exactly how we’d approach it.

This unique maths- and research-driven SEO approach has enabled us to grow businesses as large as global organisations and as small as family-run retail.

Take CST Tax, a global tax and accounting firm. They came to us looking for a scalable strategy that could generate leads across borders.

Seven months in, their organic traffic had climbed by 159%, and qualified leads surged by 388%. No fluff—just a focused plan that delivered measurable growth as they scaled.

Are You Looking for Affordable SEO Services for Your SMB?

Looking for affordable SEO that will work for your small- to medium-sized business? Let’s talk. We don’t believe in pushy sales tactics—we listen first.

One free, no-pressure consult with our strategist could help you see where the real opportunities for your SMB lie.

Email us at [email protected] or call 1300 891 181.

What Is Affordable SEO?

Affordable SEO isn’t about cheap services but about providing real value without draining your budget.

It means partnering with an SEO team like ours that focuses on what actually moves the needle: strategic optimisation, rank-ready content, and technical tuning that fits your stage of growth.

With us, you’re not paying for fluff or vague promises. You’re investing in quality SEO results that add value to your business:

More leads and sales
Minimal cost per acquisition
Certainty in your marketing results

“Everything you do is so professional, fast, and efficient that I would not deal with anyone else.

The [Digital Spotlight] staff has always provided me with updates on my rankings, improvement suggestions, and fast, friendly answers to any questions I have asked from day one.

In your industry, where many take your money and do very little for it, you are a breath of fresh air for small businesses like mine.

I have tried other companies and had real problems getting results like you have produced and even more problems getting replies to simple questions, and have had to wait days or weeks.”

Philip K. Bonser | Goulburn Offroad Carts, a local distributor of off-road vehicles

Is SEO Affordable For Businesses?

Absolutely—but it really comes down to what you mean by “affordable”.

At Digital Spotlight, we believe affordability isn’t about being the cheapest option on the market.

It’s about getting real value for your money: measurable results (quality leads and improved sales) and long-term gains (lower cost per acquisition) that justify every dollar spent.

That’s why we offer a free, comprehensive technical analysis (for eligible businesses) before you invest a cent.

It helps us pinpoint exactly what’s preventing your site from ranking and what needs to be done to turn things around.

And if we don’t think we can genuinely add value to your business, we’ll be honest about it from the start.

That’s what real affordability looks like—not paying for empty promises but investing in something that delivers quantifiable outcomes.

Your SEO Campaign Shouldn’t Break Your Company’s Overall Budget

How much SEO you invest in depends on several factors: your budget, your goals, and how competitive your industry is.

But one thing is sure: SEO shouldn’t drain your entire marketing budget just to be effective.

Now, search engine optimisation isn’t a one-off task but a collection of strategies designed to increase your visibility online.

These can include anything from local SEO improvements and off-site efforts to on-page content creation and technical fixes.

That’s why most SEO campaigns come as packages (bundled sets of SEO services tailored to your needs).

Ours are structured the same way. The main difference between package levels is the number of keywords we target and the extent to which we cast the net.

Overall, we believe that SEO should support your growth without overwhelming your resources. And that’s precisely how we approach it.

You Have To Wait For Your SEO To Start Taking Hold

How quickly you see SEO results depends on your site’s current condition and existing online presence.

In some cases, we’ve helped clients reach top search positions in under a month.

This usually happens when their websites already have a solid foundation and a few quick wins we can tackle straight away.

On the other hand, if the site has deeper technical or structural issues, it naturally takes more time to resolve them.

The upside? We can identify those challenges early on and assess the amount of work required to get things heading in the right direction.

Our goal is always the same: to help you rank for your target keywords. In most cases, we get you there within four months.

You Have To Track The Results Of Your SEO

Google regularly updates its algorithm. Some changes are minor adjustments, while others are major core updates that can significantly impact search rankings overnight.

If you’re noticing frequent shifts in your position on search results, our technical team can step in and walk you through what’s happening.

We actively monitor these changes and keep a close eye on how they affect your site.

And if you ever want clarity on your current campaign or your site’s standing, we’re always here to break it down for you clearly and honestly.

Affordable Vs. Cheap Services For SEO

Not all affordable SEO is the same. True, affordable SEO delivers results by focusing on efficiency, transparency, and long-term strategy.

Cheap SEO, on the other hand, often cuts corners—using black-hat tactics, recycled content, or overseas labour with little to no oversight.

The result? You might see a quick spike in traffic, but it won’t last—and worse, it could damage your site’s reputation in the long run.

If it sounds too good to be true, it probably is.

Affordable SEO is about playing the long game. Cheap SEO is a risky bet on your brand’s future.

Affordable SEO services

A solid, affordable SEO package should cover the essentials:

Technical audits
Keyword targeting
On-page and off-page optimisation
Content creation and improvement

We tailor all these SEO services to your business for real-world impact, designed to increase your revenue rather than lock you into showy results that don’t mean anything to your bottom line.

Cheap SEO services

Cheap SEO often looks good on paper: fast turnarounds, mass backlinks, and probably a large number of clicks.

But under the surface, it’s all shortcuts and bad practice. No real strategy. No quality control. And worst of all, no accountability.

These services might win you a spike in traffic, but they won’t build authority or trust.

In some cases, they can even damage your rankings permanently. What you save upfront could cost you far more in cleanup and recovery.

Types Of Affordable SEO Services and Strategies For Small Businesses

Nearly 98% of Australian businesses are small and medium-sized enterprises (SMEs), and they fuel almost half of the nation’s yearly economic output.

If you’re running one of them, you already know the determination, resilience, and hard work it takes to keep things going.

But these days, running a small business means more than just opening your doors—it often requires showing up online. That’s where affordable SEO services come in.

Unlike paid ads that disappear once your budget runs dry, SEO works quietly in the background, bringing your business in front of real, local customers without bleeding your marketing spend.

Over time, you start ranking higher in results pages, attracting better-quality leads, and building a presence people trust. And the best part? You don’t need a huge budget to make it happen.

We’ve helped thousands of small businesses across Sydney, Brisbane, Newcastle, and Melbourne cut through the noise and get noticed.

With over 15 years of hands-on experience, we know how to build SEO strategies that fit your business, not just your budget.

Here are some of the SEO services we offer:

Technical SEO

This SEO approach optimises your site or its environment (for example, the server, hosting account, or domain) to increase its chances of ranking in the search engines for its targeted keywords.

But how? Let’s use Google as an example.

Google’s mission is to “organise the world’s information and make it universally accessible and useful”.

The search giant seeks to achieve this goal via three methods:

Crawling:
- Searching for existing web pages using Googlebot, Google’s proprietary program for fetching pages on the web
Indexing:
- Understanding what the page is about by processing and analysing its textual content, tags, and attributes (for example, title tags, videos, and images)
- Collecting and storing the page’s info in Google’s massive database (Google index)
Ranking:
- Organising and serving search results based on the page’s relevance to the user’s query

Technical SEO is the backbone of your website—it helps ensure your pages are crawled, indexed, and ranked. If you want potential clients or customers to find you online, technical SEO is something you can’t skip.

In this space, precision is key. Taking a methodical approach and examining every layer of your site strengthens its chances of performing well in search.

That’s why our team follows a structured, hands-on process. In the initial audit, our technical specialists identify technical issues—like crawlability or indexing problems—that could be holding your site back.

Canonical URL (Universal Resource Locator)

A canonical tag (rel=”canonical”) might look like a small piece of HTML, but it plays a big role—it tells search engines which page version should be treated as the original.

If your site has similar or duplicate pages, this tag helps clear things up for Google—so your SEO strength stays focused on the correct URL, not spread thin across copies.

Here’s how we handle canonical URLs—properly and with purpose:

Only point to another page when there’s a genuine reason.

Not every page needs to reference another URL. If there’s no duplicate, we don’t overthink it and let the page stand on its own.

Directing a canonical tag to a different page when it’s not necessary can backfire. It might cause Google to skip or ignore the page you actually want to rank.

Don’t use canonical tags as a shortcut for redirects.

If a page is outdated or being replaced, a 301 redirect is a better choice. A 301 redirect is a status code that indicates the page has been permanently moved.

Canonical tags are for content that exists in multiple places by design. We don’t mix them up with redirects—it helps avoid sending Google the wrong signals.

Regularly check for mistakes.

Even small mistakes with canonical tags can affect how your site shows up in search. That’s why we keep an eye on them using tools like Screaming Frog and Google Search Console.

We look for inconsistencies, broken references, or pages that aren’t being indexed the way they should be.

404 Pages

We resolve 404s by using a 301 redirect to send searchers and search engines to the right page.

A 301 redirect sends users from the requested URL to another URL and tells search engines that the URL has been moved permanently.

So, when /old-page/ (old URL) is set up with a 301 redirect to /replacement-page/ (new URL), visitors trying to access an old URL are automatically taken to the new one instead.

A 404 error pops up when a user tries to access an online page that no longer exists or can’t be located. Here are a few typical causes:

Deleted page: The web page has been removed from the site.
Changed URL: The address (URL) of the page was updated, but no redirect was set up.
Incorrect link: A link to the page has a typo or leads to the wrong location.

Here’s how we handle 404 pages:

If there’s a new version of the page, we redirect the 404 page link to it.
If there’s no exact replacement, we choose the closest relevant page.
As a last option, we redirect to the homepage.

Google Search Console

This freemium tool allows us to:

Confirm if Google can access and crawl your site
Identify problems that might be affecting how your pages get indexed
Review your site’s performance in Google Search
Receive notifications if Google flags issues like spam or indexing errors
Check which external websites are linking back to yours

On-page SEO Services

On-page SEO, or on-site SEO, is the process of fine-tuning individual pages so they perform better in search engines and generate more organic traffic.

It’s more than just writing solid content. It includes refining elements such as headlines, HTML tags (including title tags, meta descriptions, and headers), and images.

On-page SEO also involves ensuring that your site conveys credibility, authority, and trust signals that search engines use to evaluate content quality.

Title Tags and Formatting

Title tags do more than help with rankings—they also:

Appear as the clickable headline in Google’s search listings.
Show up at the top of the user’s browser tab.

Every page must have a title tag following this format: <title>Add Title Tag Here</title>.

It’s important to place the title tag inside the <head> section of your HTML (HyperText Markup Language).

Search engines, such as Google, specifically look for the title tag within the <head> area. If it ends up in the <body> or anywhere else by mistake, Google might skip it—and that means missing out on a valuable ranking signal.

Your title tag is one of the most powerful on-page SEO elements—so it’s crucial to include your target keywords wherever it makes sense.

When placing target keywords in your title tag, we stick to a clear structure for every page we work on:

The first three keywords assigned to a page should show up in three key spots—the title tag, a main heading (like H1 or H2), and within the body text.
Any extra keywords (starting from the fourth) should go in the title tag only—not in headings or the body text.

This approach helps keep your content clear and focused without overwhelming the page with too many keywords.

Images and Alt Tags

Getting your content into Google’s search results doesn’t just apply to written text. Images should also meet specific technical requirements.

That said, images work a bit differently from regular HTML content. There are additional steps involved to help Google properly find, understand, and index them.

For starters, the way your site presents and stores images directly affects whether they get indexed—and whether they appear for the right keywords.

Images can also boost your SEO by making your content more engaging and encouraging users to stay longer.

But it’s not just about adding any image—the ones you use and how you manage them really matter.

We can help you with this step. We’ll ensure each image file:

Has a descriptive name that includes relevant keywords
Is compressed to maintain the ideal file size without sacrificing quality
Consists of an alt tag, which helps with accessibility and allows search engines like Google to crawl, index, and rank your website

URL Optimisation

Your URL is one of the first things both search engines and users notice. A short, clean URL makes it easier for people to remember, share, and trust the link. For search engines, it also gives a quick hint about what the page is all about.

Optimising the URL may be a minor detail to some, but as an industry leader for more than 15 years, we understand the URL to be more crucial to your SEO.

A well-structured URL makes your site easier to read, more likely to be clicked, and better optimised for search engines.

Here are some of the ways we can optimise your URL:

Using keywords and a clear folder structure

We’ll organise your URLs in a way that reflects your site’s layout.

Including keywords in a category-based format provides both users and search engines with a clear understanding of what the page covers without requiring them to load it.

It also helps reinforce the topic and relevance of the page in search rankings.

Using hyphens (not underscores) to separate words

Hyphens are the standard for readable, search-friendly URLs. They help search engines interpret the URL’s context and prevent confusion that could affect indexing.

Avoiding file extensions in your URLs

URLs like /about are cleaner than /about.html. Shorter links tend to perform better, and omitting extensions ensures your URLs remain consistent even if your hosting environment changes later on (for example, switching from Linux to Windows).

Content Marketing

Your content might be falling short in search rankings for more reasons than you think.

But one common misstep is treating content marketing like a keyword dump—filling pages with terms without a strategy or structure.

Today’s search algorithms are way more intelligent. They reward relevance, depth, and real value.

That’s why our content team doesn’t just write—they create original, high-quality, rank-ready content.

Every piece of content we craft from scratch aims to engage your audience and meet the ranking signals.

Behind each article is a process: content strategists and technical SEO specialists analyse page-one results, study word count patterns, and map out key subtopics tied to your keywords.

The bottom line is that our content marketing focuses on algorithm-sensitive content that matches both user queries and Google’s ranking standards.

Copywriting

Simply put, copywriting is the craft of using words to drive action.

Whether you want to sell a product, promote a service, or get someone to sign up or show up, we have a dedicated team that covers every angle of content marketing, including copywriting.

From content specialists to data-driven marketing pros, each person brings real-world experience and a proven edge in their craft.

Setting Up an Editorial Calendar

Our editorial calendar keeps everything on track—from topics and timelines to publishing goals and keyword strategy.

Producing content at scale is a challenge for most businesses—even the big ones. But the way you organise that process can make all the difference.

Some brands try to meet demand by slicing up one big article into smaller pieces or repurposing the duplicate content across various formats. While that can work, it often leads to repetition or diluted content value.

We take a more structured approach. Every piece—whether it’s a long-form article or a guest post—is mapped out in advance, aligned with intent, and backed by extensive research.

We deliver fresh, targeted content through a well-organised pipeline that makes it easy to stay consistent and maintain quality—no matter the volume. That’s how we keep up with demand without sacrificing originality.

Off-page SEO

Off-page SEO deals with everything happening outside your website—beyond web design—that influences your rankings, like how many other domains link to you and how strong or relevant those backlinks are.

The goal? To build your site’s authority and trust from the outside in.

Backlinks

A backlink is a digital nod from one site to another. You might also hear it called an “incoming link” or “inbound link”.

It acts like a bridge, signalling trust and relevance. When authoritative websites link to yours, it tells search engines your content is worth noticing.

And the more high-quality backlinks you earn, the more your site builds online authority.

Link Building

Link building aims to acquire backlinks from other websites.

Our team is expertly trained to uncover new linking opportunities. Here’s how we approach link building:

We develop a customised strategy to identify the ideal websites, link types, and destination pages that align with your objectives.
We consistently scout for new link sources that fit your niche and carry real weight.
We handle outreach from start to finish—crafting messages, following up, and managing each placement with care.

Research Competitors’ Links

The level of detail in a competitor analysis really depends on your goals. Our account directors or strategic consultants can pull together clear, practical insights to show how you compare—and where there’s room to strengthen your SEO game.

Link to High-quality Sources

The more links your site earns from credible sites, the stronger your online authority becomes.

That’s why it’s always better to focus on earning a few high-quality links rather than chasing lots of low-value ones.

And keep in mind—Google doesn’t take kindly to artificial, spammy, or poor-quality links. They can do more harm than good.

Include Internal Links

Internal links take users from one page on your website to a target page within the same site.

Every page on your site should link to at least one other internal page. Why? Because Google finds new content by following links across your site.

If there’s no path to a page, Google might miss it altogether. And if it’s not found, it won’t get indexed—let alone ranked.

Bottom line? If your page is sitting in isolation, it’s practically invisible to search engines.

Try Guest Posting

We also create guest posts to help you gain high-quality links. We only write articles for blogs and sites that we know can improve our clients’ online authority.

Comment on Other Websites or Blogs

While not a major ranking factor, commenting on other websites or blogs on topics related to your business may help you build relationships and promote your business online.

Social Media Platforms SEO

Approximately 62% of the global population is on social media.

In Australia alone, over 20 million people actively use social platforms. On average, Aussies aged 16 and 64 spend close to two hours a day scrolling, watching, and sharing.

So, it’s no surprise that many businesses invest a big chunk of their marketing budget into social media. However, in doing so, SEO is often pushed aside.

That’s a missed opportunity. Rather than picking one over the other, a better approach is to let social and search work in tandem.

While Google’s John Mueller has stated that social signals don’t directly impact rankings, the whole picture is a bit more nuanced.

Social content can show up in search results, potentially driving traffic directly to your site. Plus, Google’s quality raters look at social media presence when judging a site’s credibility.

That’s why we’ve built our process around the sweet spot where social and search meet.

Our paid ads team regularly shares quality content developed in-house, working closely with SEO strategists and technical experts to ensure each piece delivers both traffic and trust.

If you want to be seen—both in search engines and social feeds—you need a team that knows how to strike the right balance between the two.

Book your FREE no-pitch consultation

Local SEO

Local SEO helps your business show up in nearby search results, especially when people are looking for services in their area.

Your visibility in local search is shaped by these three factors:

Relevance: How closely your business matches what someone is searching for
Distance: How close your business is to the location used in the search
Prominence: How popular and trusted your business is, both offline and online (this includes your reviews, ratings, and overall reputation)

How Customers Can Contact You

Appearing in search results is just one piece of the puzzle. Your potential customers also need a straightforward and easy way to reach you.

Ensure your contact details are prominently displayed, such as in your website footer and on a dedicated contact page. Don’t make them hunt for it.

Here’s an example of a contact form we usually do for our clients:

Call us at [phone number] or email us at [email address]. You can also visit us at [physical address]. Schedule a consultation today!

You can also use a contact form with fields for name, email, phone number, city, address, and message. If necessary, you can even include a file upload option for images or documents.

Structured Location Data

Google puts in serious work trying to understand what’s on your website—but you can give it a helping hand by using structured data.

Structured data is a standard way of telling search engines exactly what your page is all about.

For small or local businesses, this kind of markup can make a noticeable difference.

It allows you to highlight key details, like your business name, address, phone number, and operating hours, so they’re clearer and easier to find in search results.

Even better, adding structured data can lead to what Google calls “rich results”—those enhanced listings that are more eye-catching and packed with helpful info.

If you’re setting this up on your website, we’re here to guide you through the proper steps to get it done properly.

Mobile Accessibility

Google considers mobile accessibility a ranking factor. If your site isn’t easy to use on a phone or tablet, you’re likely missing out, both in rankings and in quality traffic.

That’s why mobile optimisation is built into all of our SEO packages. We use tools like PageSpeed Insights and Core Web Vitals to check how your site performs on mobile—and to pinpoint where it can be improved.

Core Web Vitals focuses on three key things: how quickly your pages load, how stable they appear as they load, and how smoothly they respond when someone taps or scrolls.

We use these tools to fine-tune the experience for your visitors—so your site not only ticks all of Google’s boxes but also keeps people interested and engaged.

Book your FREE no-pitch consultation

Video SEO

Visual assets, such as videos, play a key role in any solid SEO strategy. They can help enhance your website and help effectively showcase your services.

Here are a few effective ways to use video to target competitive keywords and boost your SEO efforts:

Create high-quality, engaging videos that align with your target keywords.

Share your videos across social media and relevant platforms to increase your online presence.

Evaluate performance by tracking views, engagement, and conversions, then adjust as needed.

Tags and Descriptions

We can help optimise your visual assets by adding relevant keywords to file titles (tags), names, descriptions, and alt text.

Thumbnail Images

A thumbnail is the cover photo (graphic banner) that represents your video.
High-quality images are more engaging than blurry or unclear ones. They also stand out more in search result thumbnails, which can help draw users to your site.
But there’s a trade-off—images are often the most significant factor in page size, and if they’re not optimised, they can slow down your site and eat up bandwidth.
We can help ensure your images are fully optimised using the latest techniques so they load quickly, look sharp on any device, and contribute to a fast user experience.

YouTube Channel

When you embed YouTube videos on your website, Google can index them in two places—on your site and on YouTube itself.
That gives you a double opportunity to rank: once through your website and again through your video.
And here’s a fact worth noting: Next to Google, YouTube is the second-largest search engine worldwide.
With over 20 million users in Australia alone (as of early 2024), YouTube has become a go-to search platform for many Australians.
So, when you create a YouTube channel, you’re expanding your digital territory. Combine that with smart SEO, and you’ve got videos that not only generate leads but also boost rankings and serve as long-term assets for your brand.

eCommerce SEO

We’ve worked with a wide range of eCommerce brands, helping them grow, adapt, and thrive in an increasingly competitive environment, such as the Australian market.

Here’s an example:

One eCommerce fashion retailer came to us when their organic traffic was declining despite other marketing efforts showing progress.

Within nine months, we helped them claim the top search result for a high-value keyword, adding over $800,000 in new sales.

What many online retailers overlook is that SEO success isn’t just about ticking boxes.

The effectiveness of SEO for your eCommerce hinges on how well your agency can gather data, analyse trends, and innovate ahead of Google’s curve.

Most can’t keep up. We can.

As an agency founded by maths specialists, our strategy is grounded in research and built on numbers.

Whether you’re running a global eCommerce site or a niche online store, we bring the same rigorous approach and deliver scalable results.

Site Structure

Your site’s structure is all about how your pages and content are organised, from headers and footers to your URL paths and internal links.

Because of that, site structure plays a major role in how both users and search engines navigate your website.

When the structure is messy or disconnected, it can be difficult for search engines to index your pages and for visitors to find what they’re looking for.

That’s a lose-lose situation for SEO and user experience.

A well-structured site makes sure every page can be reached within a few clicks—ideally, no more than four.

Want to test your setup? Try walking through your site like a first-time visitor.

Can you quickly find essential info? Are any pages buried or out of place?

If things feel clunky or hard to navigate, it could be time to give your site structure a proper refresh.

While keywords still matter, they should work within a clear and logical layout. Clean navigation and smart hierarchy are just as essential as any other ranking factor.

Optimising Existing Pages

Optimising existing pages involves making strategic updates to boost their performance without rebuilding them from scratch.

By refreshing content, tightening internal linking, and refining keyword targeting, we can transform pages that aren’t delivering results into strong, results-driven assets.

Keyword Research and Optimisation

When choosing target keywords, we use and analyse these sources:

Google Ads and product listing ads (PLA)
Competitor keyword rankings
Google Search Console and other keyword research tools

Our selection process is guided by these key factors:

A deep understanding of your business and what you offer
Search volume insights directly from Google
The competitiveness of each keyword in your market
The customer’s stage in the buying cycle that each key term represents

SEO Audit

To give you an idea, here’s what’s included in our entry-level SEO audit:

Preliminary Technical SEO Audit

We start with a thorough technical check of your website.

This step involves an early-stage review using tools like Google Search Console to identify potential SEO issues that may be affecting your visibility or triggering penalties.

We also run your site through our own internal diagnostic systems to identify other technical issues that may be affecting your rankings.

Once the review is complete, we’ll share the findings along with any recommendations that can help improve site performance.

Ongoing Technical SEO Monitoring

Since Google updates its algorithm regularly, new issues can surface over time.

That’s why we don’t stop at the first audit. We conduct routine checkups to spot any changes that might impact your rankings.

Each round includes both a review of Google Search Console insights and an internal scan using our proprietary tools.

After each review, we’ll deliver a clear summary of what we found and suggest adjustments (if needed) to keep your site aligned with current SEO standards.

SEO Consulting

We’ll say it straight: If you want to dominate today’s local market, working with proven SEO experts isn’t optional—it’s essential.

Budget agencies and do-it-yourself (DIY) tactics might seem appealing at first, but they rarely deliver lasting results.

SEO standards are constantly evolving. What worked six months ago might not work today, thanks to changes in user behaviour and Google’s constant updates.

That’s why you need a team like us that knows how to adapt quickly and strategically. As experienced search specialists, we understand how search algorithms evolve.

We have the skills and resources to fine-tune campaigns and ensure your site is aligned with what Google’s looking for.

Could you try to handle SEO yourself? Absolutely. But with the level of competition out there, appearing on page one is rarely something DIY setups can achieve.

Product Listings

Optimising product listings isn’t just about filling in specs but about using the right keywords, structure, and content to rank and convert.

When selecting keywords to target (core keywords), we evaluate the following factors:

The most profitable product you offer
The estimated traffic volumes
The searcher’s buying intent

Tracking and Reporting

We believe in transparency. That’s why we track and collect data from your campaigns.

Our SEO team monitors the results nonstop and shares easy-to-understand reports with you throughout your first year with us.

After that, you’ll receive a monthly account summary report. These updates deliver key info to set your expectations and measure the progress of your SEO campaign.

Once the report is ready, we will send it to you through your preferred channel. If you have concerns or questions, we can discuss them through Zoom meetings or phone calls.

Why Should You Invest in SEO Services?

Small and mid-sized businesses make up a considerable share (approximately 98%) of Australia’s business landscape and contribute heavily to the economy.

But to keep growing, you need more than just a solid product or service—you need an online marketing strategy that scales with you.

That’s where SEO comes in. Unlike paid ads, it doesn’t require spending money on ads to stay visible.

SEO is a long-term, cost-effective way to get your business in front of the right people, especially local customers actively searching for what you offer.

As your rankings improve, so do your reach and your ability to attract and keep clients without spending big on advertising.

Plenty of voices in the tech world may debate SEO’s value, but here’s the reality: It’s still one of the most reliable ways to grow online—and it’s not going anywhere.

Incredibly High Return on Investment

One of the primary reasons for investing in SEO is its long-term return.

Unlike paid ads that stop working the moment you stop paying, SEO continues to generate traffic, leads, and visibility over time without recurring costs.

To calculate ROI (return on investment), we utilise clear performance metrics. Two useful formulas for estimating SEO ROI include:

These calculations give you an idea of the value generated from the campaign relative to what you’ve spent.
But ROI goes beyond hard numbers. Rising keyword rankings, increased brand visibility, and a steady flow of unpaid traffic all contribute to the compounding value SEO offers.
When done right, SEO continues to build on itself. That’s what makes it one of the highest ROI channels in digital marketing.

SEO Is Constantly Evolving

SEO never stops evolving. If your strategies don’t understand these changes, your rankings won’t keep up.

As search engines continue to evolve, businesses that ignore those shifts risk falling behind. That’s why working with a marketing agency that stays ahead of the curve is critical.

We’re a maths-based, results-driven agency—we don’t rely on guesswork. Everything we do is backed by research, real data, and a deep understanding of how algorithms change.

Here’s what Anish Aryal, our Chief Innovation Officer, has to say about how our in-house SEO system keeps up with change, helping clients stay visible where it matters most:

“By comparing real-world performance against our ever-evolving SEO models, our researchers are continuing to evolve our models to pattern what Google is ranking today.

We do segment this analysis by niche and even by sub-niche in some cases. We’re essentially looking out for small shifts (that go undetected to most agencies) that lead to long-term SEO results.”

Anish Aryal | CIO, Digital Spotlight

Your Competition Does SEO

Here’s the truth: As a business owner in a big economy like Australia, you’re not just up against a few local players.

You’re competing against hundreds of competitors, including major brands with deep pockets. And the higher you climb, the tougher the competition gets.

Standard SEO tactics can only carry you so far. What you need is a deeper, more strategic approach—the kind that our SEO services bring to the table.

You don’t have to face that pressure alone. We can help you rise to the challenge and stay ahead, even in the most competitive spaces.

SEO Puts Your Business in Front of Potential or Interested Consumers

We position your website in front of potential customers at every stage of their buying journey, whether they’re just starting to explore or ready to make a decision.

That said, our SEO approach focuses on these users:

ETM (Entering the Market)

These searchers are actively exploring options similar to what you offer.

They may not be ready to commit just yet, but they’re highly engaged and open to influence.

With the right content in place, this group can become a steady source of valuable, sales-driven traffic.

ITM (In the Market)

These users have conducted their research and are now ready to make a purchase.

Whether they choose you or a competitor depends on who shows up with the right offer at the right time.

This market is where most direct conversions happen, making ITM searchers the highest-value traffic segment.

Low-Cost Solutions In Australia

We offer affordable, not low-cost, low-quality SEO solutions tailored for Australian businesses.

Our focus is on sustainable, performance-driven strategies, not cut-rate shortcuts.

If you’re looking for real results without wasting your budget on hollow promises, you’re in the right place.

What Is SEO?

At its core, SEO helps your website appear higher in organic (non-paid) search results. But it’s far more complex than it’s often made out to be.

Contrary to the oversimplified advice floating around, real SEO isn’t just about stuffing pages with keywords or chasing backlinks. That surface-level tactic doesn’t stand the test of time.

What sets our SEO approach apart is how deeply we study Google’s behaviour, digging into search trends, algorithm shifts, and technical documentation to uncover what really drives rankings.

We don’t guess. We track, test, and adapt.

Our strategies are built on real-world data, proven best practices, and years of hands-on experience across a wide range of industries.

1. SEO Is Different Marketing Strategies

SEO is an umbrella term for a combination of marketing strategies, including:

Technical audits
Keyword research
Content creation
Link-building

These elements work together to improve your visibility, attract qualified traffic, and turn clicks into conversions.

2. SEO Is Simple

On the surface, SEO may seem straightforward: Optimise your web pages so they appear on Google’s (or other search engines) first page results.

But behind every top-ranking page is a well-executed strategy shaped by data, analysis, and performance tracking.

3. SEO Is Not Keyword Stuffing

Google’s algorithm is far more sophisticated than most people realise. The old tricks, like cramming a page with as many keywords as possible, no longer get results.

Today, effective keyword strategy requires precision. It’s not about volume—it’s about data.

That means relying on tested tools, analytical processes, and a numbers-driven approach that aligns with how Google actually evaluates content.

We identify the right keywords by focusing on what really matters:

Quality: Are these searchers likely to convert into customers?
Quantity: How many people are searching for these terms?
Competition: How realistic is it to rank for them within a reasonable timeframe?

During the search planning stage, we do the following:

Research relevant keyword opportunities.
Finalise a priority queue of terms.
Create a keyword suggestion list for review.

What SEO Services Do Small Businesses Need?

Depending on your business needs, you might benefit from these SEO services:

Local SEO: Helps your business appear in local search results and Google Maps when people nearby are looking for what you offer
On-page SEO: Ensures your website design, website structure, titles, images, and content are optimised for both users and search engines
Technical SEO: Fixes behind-the-scenes issues like slow load times or crawl errors that can hurt rankings
Keyword Strategy: Targets the right search terms to attract potential customers
Content Creation: Publishes high-quality, original, and engaging content that builds trust and keeps your site active
Review and Reputation Management: Encourages positive reviews and ensuring your online presence accurately reflects your credibility

The Need for Local Services

Nearly 28% of local searches result in a purchase. That’s more than one in four people ready to take action after searching with local intent.

So, while broad keywords might bring in traffic, they often miss the mark when it comes to intent—meaning fewer visitors actually turn into paying customers.

Local searches, especially those that include phrases like “near me,” are different. These users aren’t browsing but are looking for a solution nearby.

In fact, there’s been a massive increase in “near me” searches in recent years, with some reports citing a 900% rise.

Local search traffic overall has surged by more than 400%. And if you own a small business, that’s not just an interesting trivia—it’s an opportunity for growth.

Think of someone whose water heater just stopped working. They won’t be searching for “appliances” or “plumbing services” in general.

They will probably type something like “emergency plumber near me”. That person isn’t shopping around. They’re ready to book now.

If your business doesn’t show up in Google’s top local results, that customer goes to your competitor, even if your service is faster, better, or more affordable.

Local SEO services can help you tap into high-intent traffic from people within your area who are actively looking to purchase.

How to Create an Affordable and Realistic Budget for SEO

Investing in SEO doesn’t have to stretch your finances thin. With a clear structure and realistic expectations, you can build a strategy that fits your budget and delivers results.

Here’s how you can approach it:

Create A Monthly Budget

Start by deciding how much you’re willing to invest each month. Our SEO packages come at fixed monthly rates, so there are no unexpected costs.

Whether you’re a start-up or ready to scale, we’ll walk you through the options that make the most sense for your business size, goals, and industry.

Create A Plan

We don’t believe in locking clients into long-term contracts, so you stay in control of your spending.

You can pause or adjust your SEO plan as your business needs evolve—no strings attached.

Contact us today for a no-pitch consult

Contact Form

How Have We Chosen the Following Affordable SEO Service Packages?

At Digital Spotlight, we offer the following:

SEO Entry
SEO Premium
SEO Corporate
SEO Corporate Plus
SEO Enterprise

We built our SEO packages based on what different businesses actually need, not recycled templates.

Every package we offer is shaped by years of experience working with businesses at different stages, sizes, and industries.

We’ve seen what works, what wastes time, and what drives long-term growth. That’s why we don’t push cookie-cutter solutions.

Instead, we start by offering a free, no-obligation technical audit to help you determine whether SEO is the right move for your business. It’s a no-risk way to get clarity before you commit.

Have questions? Call our SEO team at 1300 891 181 or email us at [email protected].

What’s Included In An Affordable SEO Package?

Our SEO packages offer a range of services with varying scopes. But to give you an idea of what’s included in each package, here are some of the services we include in SEO Entry:

Keyword Strategy Development and Review

We don’t pick keywords at random. Every term is chosen based on:

1. A clear understanding of your business
2. Verified search volume from Google
3. Keyword difficulty in your niche

Initial Technical SEO Audit

Our first step is to run a thorough audit to spot any issues that might compromise your rankings, such as thin or duplicate content, redirect loops, crawlability problems, or slow load speeds.

If we do find any problems, we’ll give you clear recommendations to help clean things up and strengthen your site’s foundation.

Ongoing Technical Audits

We conduct periodic reviews to identify any issues that may be quietly affecting your rankings and maintain your site in optimal condition.

Evaluation of On-Page Elements

We also take a close look at on-page elements, such as headings, internal links, and metadata, to ensure they align with your target keywords and help each page perform at its best.

Foundational Link and Citation Strategy

We develop and implement an inbound linking and citation plan designed to strengthen your site’s authority.

How to Choose the Right Affordable Small Business SEO Company

There’s no shortage of affordable SEO services online. The question is, “Which SEO service provider is really worth your investment?”

Here are five things to consider when choosing the right, affordable SEO company to partner with:

Credibility

“Trust” tends to be an overused buzzword in digital marketing—something to include in a sales pitch.

But for us, trust is indispensable. Every recommendation we make and every step we take is built on maintaining credibility.

Our track record speaks for itself: We’ve managed 2,103+ campaigns with a 95.67% client retention rate.

Here are more examples of businesses we’ve helped scale using our maths-based SEO campaign strategy:

PropertyMe

We’ve worked with this property management provider for years, helping them achieve these results:

406% boost in the number of targeted keywords landing in Google’s Top 10
45% more leads
882% increase in organic traffic
471% boost in the number of targeted keywords ranked in Google’s Top Three

Bird Control Australia

We’ve helped this bird and common pest solutions provider achieve these returns:

337.39% improvement in traffic
411.94% improvement in leads
411.61% boost in the number of targeted keywords landing in Google’s Top 10

Blog

When it comes to digital marketing, consistently offering valuable insights signifies thought leadership.

Our blog has become a trusted resource for businesses seeking to navigate the ever-evolving SEO landscape.

It’s where we share the same data-backed strategies and industry insights that have helped us earn recognition on both national and global stages.

Over the years, we’ve been named a Deloitte Technology Fast 500 company two years in a row, highlighting our growth among the world’s top tech firms.

We’ve also been featured on BRW’s Fast Starters list three times and included twice in the BRW Fast 100 for Australia’s fastest-growing companies.

Here’s Ash Aryal, our CEO, sharing the approach and strategies (the same ones we share openly on our blog) behind those awards:

“[W]e’ve worked with hundreds of clients in over 7 countries…Based on our testing, experience and access, we’ve gained some insights that have helped our clients beat their competitors and dominate their niche.

As a result of what we’ve been able to do for clients, we’ve won multiple awards, including Deloitte’s top 500 fastest tech companies two years in a row.”

Ash Aryal | Chief Executive Officer, Digital Spotlight

Reviews

In the world of SEO, reputation means everything—and there should be real clients happy to speak up and vouch for their experience.

After all, your hard-earned money and the future of your business are both on the line. Real, positive reviews are your first clue that an agency is trustworthy.

Here’s what some of the businesses we’ve helped scale say about working with us:

“I have worked with [Digital Spotlight] for several years now and cannot speak more highly of them. Like most, I have experienced several other companies over time, but I am sticking with these guys.

Their response time is super fast, even if it is the smallest of questions. I used to micro-manage my accounts, but now I feel very confident in stepping back and letting [the] team do what is best. I honestly could not ask for more.”

Joe Bavaro | Director of Bird Control Australia

“We have been very pleased with our decision to engage Digital Spotlight to manage and and improve our SEO. [The team is] very responsive and knows their stuff. After some bad experiences with other providers in this space, we’re not going anywhere.”

Avlaw Aviation Consulting

“Working with [Digital Spotlight] has been great. [We] took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!”

Sean Hersee | SAGE Painting

Content Quality

Content development is a crucial aspect of SEO. If an SEO agency’s own content doesn’t rank, engage, or convert, why should you trust them with yours?

At Digital Spotlight, we place a high value on original, engaging, and target-specific content.

Every article, blog post, or landing page we produce goes through multiple rounds of internal checks to ensure it’s free of plagiarism and crafted by real people.

That’s why we use trusted tools like Grammarly and Originality.ai to verify the originality and human-ness of content before we publish it.

Our content specialists work closely with editors and strategists to ensure what you get isn’t just another piece of writing but content that reflects your brand, speaks to your market, and holds up under scrutiny.

Talk To Them

You have every right to know if an agency actually understands what it’s doing before you invest a single cent.

Don’t hesitate to ask how they view your current strategy and what they’d do differently.

A trustworthy team should be able to explain how they’d approach your challenges with a solution that’s built around your specific goals.

Book A Consultation With An Expert. No Sales Pitch. Guaranteed.

We work only for clients we know we can get a serious ROI for. That's why we don't sell, we listen, and we talk about what's realistic.

If you want to talk to an expert about Google platforms, book in for a free no-pitch consultation.

Asia Pacific - Contact

Find us

Sydney

Suite 1B, Level 16 56 Pitt Street Sydney NSW 2000, Australia

Newcastle

Suite 1, 28 Donald St, Hamilton NSW 2303, Australia

Call

1300 891 181

Email

[email protected]

We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

Iris Lever , CMO at PropertyMe
I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing

Joseph Khoury , Tree and Garden Solutions
We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant

Daren , Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management
You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…

Yuri Marshall , Visaone
I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

Director , Eastside Speech Solutions
In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…

Philip K. Bonser , Goulburn Offroad Carts
The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend Digital Spotlight’s services for your business!…

Sophie Sutjiadi , Grace Hotel
The first serious website lead we had translated into a 200,000.00 fitout… Digital Spotlight have paid for themselves many times over and I would highly recommend their commitment and service

Tim Lassig , Director Hospitality Fitout Specialists
I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

Martin Roschach , Director Reach for Life Health
Working with Blake and Digital Spotlight has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

Sean Hearsee , Managing Director Sage Painting
Blake and his team are brilliant to work with! Great communication and extremely skilled to deliver awesome results. Thank you!

Jordi Twomey , Twomey Dispute Lawyers
We have been very pleased with our decision to engage Digital Spotlight to manage and and improve our SEO. Blake, John and the rest of their team are very responsive and know their stuff. After some bad experiences with other providers in this space, we're not going anywhere.

Managing Director , Avlaw Aviation Consulting

Frequently Asked Questions

Is SEO affordable for businesses today?

Yes, if by “affordable” you mean you get value for money.

At Digital Spotlight, we don’t push generic packages.

Our consultants listen, ask relevant questions, and offer a technical audit upfront (if you qualify).

This SEO service is free, but it’s not cheap. It can uncover issues that might be costing you thousands without you realising it.

We offer a preliminary technical audit because quoting without proper evaluation is a bad practice.

Real affordability starts with clarity. We won’t let you spend a single cent on us if we know from the start we can’t deliver.

How much does affordable SEO cost?

SEO costs aren’t the same for everyone. The price you pay depends on what your business actually needs.

Our plans come with fixed monthly pricing, and we’ll help you find the setup that best suits your goals.

We won’t pressure you to stretch your budget. And if your cost-per-lead goes down as your rankings improve, we won’t hit you with unexpected performance fees.

You’ll be in control of your budget—always.

What do affordable SEO packages look like?

One of the first questions our technical team asks when managing campaigns is, “Is this solution within the client’s current scope?”

Each of our SEO packages has a defined range of services, but the primary difference that separates them is the number of core keywords we can target simultaneously.

Why is affordable SEO important? What are the benefits of an affordable SEO?

Our SEO services offer the following benefits:

✅ First-page rankings for your most searched keywords over time

✅ Stronger brand presence

✅ Be seen as a market leader

✅ A steady flow of qualified prospects visiting your site

✅ More phone calls, more email inquiries

✅ Better-quality sales leads and, ultimately, more conversions

✅ Useful insights into how well your website turns visitors into customers (conversion rate)

✅ Positive online reputation

✅ Lower lead generation costs

✅ No lock-in contracts

Will an affordable SEO work for your business?

SEO isn’t for everyone. Its value depends on your industry, goal, and budget. Contact us for an honest evaluation of your SEO needs.

If we think SEO will help scale your business, we’ll be upfront about what it’ll take to get real results—not just what we think you want to hear..

How do I get started with an affordable SEO?

Getting started with affordable SEO begins by understanding your goals and identifying what’s holding your site back.

That’s why we offer a free technical audit—to show you exactly where to focus before you invest a single dollar.

What are outbound links? How do they impact your website’s search engine rankings?

Outbound links, also known as outgoing links or external links, are clickable hyperlinks that direct users from your website to another website.

While external links don’t directly affect your SEO performance, they can help search engines crawl and index your content.

What is the cheapest SEO tool?

The cheapest SEO tools are free. This includes freemium tools, such as Google Search Console and Google Analytics.

While they may not offer the depth of paid platforms, they’re powerful enough for basic keyword research, on-page audits, and tracking performance.

Do you know how to spot inexperienced or amateur workers in an SEO agency?

As a pioneer and industry leader, we’ve developed a unique insight into what separates a qualified agency from one that’s just faking it.

Here are seven signs that you’re working with inexperienced people:

They don’t understand your goals. If they do most of the talking during consultation, that’s your first clue.
They give vague recommendations. If they really understand your goals, they should be able to offer quality, tailored solutions to your problems.

Their clients don’t stay with them. It’s easy to make a short-term client happy. But to gain a loyal client base? That requires skills, experience, and resources that amateur agencies often lack.

They’re not confident in their results. If an agency insists on long-term contracts, it could mean they’re unsure about their own results.

They don’t have a unique SEO approach. If they sound like every other agency, they probably perform like every other agency.

Nobody looks to them for advice. When media outlets and global brands ask an agency for advice, it’s a sign they’re not just good—they’re trusted.

If you’re unsure whether SEO is right for your business or want to explore cost-effective ways to outrank your competition, book a consultation with one of our experts.

Reach us at [email protected] or call 1300 891 181.

You can also visit us at Suite 1B, Level 16, 56 Pitt Street, Sydney, NSW 2000, Australia, or Suite 1, 28 Donald Street, Hamilton, NSW 2303, Australia.