Do You Offer Any Other Marketing Services?
We have plenty of tried-and-true digital marketing strategies to help business owners like you grow online. Want to see your leads and sales soar? Keep reading to explore some incredible options:
Managing Google My Business
Don’t miss out on Google Business Profile (GBP), previously Google My Business (GMB). It acts as your business’ essential online directory, helping you stand out in local searches, especially those involving Melbourne.GBP showcases critical details such as your business name, address, contact number, products or services, and photos to prospective customers searching for nearby offers on Google Search and Google Maps.
With our local SEO services, we’ll claim and optimise your Google Business Profile listing for all your physical locations, ensuring it is memorable and gives local customers all the information they need to choose your business.
SEO Migrations
We’ll structure your website to match your local SEO strategy, setting up pages for your core keywords. When it’s time for a migration, we’ll ensure all aspects flow smoothly with a complete 301 redirect map—no traffic loss, just a seamless transition.A 301 redirect signals that a web page has been permanently moved to a new location.
Landing Page Optimisation
Localised landing pages are built to become visible in local organic searches, helping you reach the target audience in Melbourne. These web pages are loaded with useful, relevant content optimised with location-specific keywords to catch the interest of potential customers.When internet users click on an ad, organic search result, email, or social media post, they often land on these web pages. That’s why they need to be engaging and informative—your first impression matters, and a compelling landing page can turn visitors into loyal customers.
Here are ways we supercharge your localised landing pages:
These steps will help you get recognised in local searches and engage visitors.
Google and Facebook Ads
Google Ads is a powerful tool that puts businesses in front of the target consumers across several Google platforms, such as Google Search and YouTube.Thanks to Google Ads precise targeting, we can connect with your potential customers based on their search keywords, locations, demographics, interests, and even devices. It’s a practical approach to getting your message out to the niche market.
Meanwhile, Facebook Ads is a go-to platform for businesses looking to promote their brand on Facebook and its partner networks. No matter the size of your Melbourne-based business, using social media is a brilliant way to stay competitive.
With almost 3 billion monthly users globally and around 17 million in Australia, Facebook boasts an impressive reach. That’s why Facebook Ads gives you access to this massive audience and tap into countless potential customers.
Conversion Rate Optimisation (CRO) and User Experience (UX)
Conversion rate optimisation (CRO) is focused on turning website visitors into action-takers, such as subscribing to your business’ email list.Our CRO strategy fine-tunes your landing page to attract local customers. We’ll also test different versions with A/B testing to find what works best. This approach boosts lead quality and ensures you maximise your website traffic.
Moreover, your website’s user experience (UX) is crucial to turning leads into conversions—and that’s where optimisation comes in. When you team up with us, here’s what we’ll make sure your site has:
Our goal is to make your website visually stunning and highly functional so that your customers in Melbourne enjoy a positive user experience.
Black Lion Digital, a leading Aussie client acquisition agency, is one of the many business clients that have achieved remarkable growth through our digital marketing services.
Here’s what Daniel Hersee, director and strategy specialist of Black Lion Digital, has to say about working with us:
“Unbeatable results and customer service. I have a social media agency and I have used Digital Spotlight for over 10 clients, and they have all had exceptional results with SEO and Google Ads. There isn’t anything this incredible team doesn’t know about search engine optimisation or anything search marketing. Hire them before your competitor does!”
— Daniel Hersee | Black Lion Digital Pty Ltd