Our Certifications

Google Ads optimisation requires non-stop testing and fine-tuning. Our agency takes this principle to heart, and being the maths geeks that we are, tinkering with datasets is where we excel.

In the Google Ads universe, it’s always those who understand how business relates to maths who succeed. So, what better way to win the Google Ads race than by partnering with Digital Spotlight, an agency run by mathematicians?

Google Ads and SEO have pros and cons, and many of our clients do both (as they earn an ROI from each of them).
Google Ads is the way to go if you need leads and sales immediately. This is a huge pro with Google ads.

A con is that you’re competing with other well-established players. Over time, if your ad budget isn’t managed effectively, it can become a costly process (so ongoing optimisation and testing are a must).
Search engine optimisation (SEO) is great if you do not need immediate leads and are investing to generate better results over the medium to long term. Although the time to get rankings, traffic, and leads is a huge con with SEO, you aren’t paying every time some clicks on your ad.
Your SEO budget usually stays flat. Over time, an effective strategy can help increase your ranking, traffic and sales, meaning that SEO becomes more and more profitable.

Yes! We’re a Google Premier Partner, the elite status that Google awards its clients. This badge recognises our track record in:

• Reducing wasted ad spend
• Rapidly expanding our clientele
• Partnering with those clients for extended periods (we have many long-term clients even if we have no lock-in contracts)

We won’t be able to answer this until we speak to you and deeply understand your situation.

We prefer to listen to you first and, where appropriate, do some analysis (free of charge and with no strings attached) to determine the best strategy to solve your current marketing issues.

We do this at a high cost to ourselves because we don’t think it’s fair to quote you before we can fully understand what your business needs to engage your target audience.

We also do not make you sign lock-in contracts because we want you to be sure that partnering with us is a win-win situation before we suggest or quote you on anything.

You have total control over your Google Ads budget! It’s up to you how much you’re willing to invest in ad campaigns.
We can provide pitch-free expert advice to help you determine your ideal ad spend budget. You can email us at [email protected] or call us at
1300 891 181.

Google Adwords is the former name for Google Ads. On July 24, 2018, Google changed the brand to represent the complete range of campaign types today, such as Search, Shopping, and Display.

Many of our clients do both, as they continue to generate more business and profit by doing Google ads (even though they are ranked organically). An organic ranking of your ads positions your company as a dominant player.

If you’re currently generating enough business organically and do not want any more business, there is no need to do Google ads.

Yes! As long as:

• People are searching for a service your business offers
• You have a site that effectively communicates that you offer these services
• You manage (or hire someone to manage) your google ads effectively, which means lots of testing and customer segmentation.

Yes, we can! Having said this, we must first speak to any business to ensure we can add value. In most cases, we can. In some situations, your current agency (or you) may already be doing a great job, and we may not be able to add much value.

We don’t pitch anything or offer our services until we’ve listened to and understood your situation.

PPC stands for pay-per-click, an online advertising system where advertisers pay a fee whenever users click on their ads.

SEM means search engine marketing. Like SEO, SEM is about getting traffic but uses paid advertising, unlike SEO. They can be used interchangeably.

Keywords refer to words or phrases describing your service or product that you select to help identify when and where your ad can show up.

You can give it a try. However, winning on Google’s complex numbers-based ad platform requires ongoing tracking and testing to ensure you stay ahead of the competition.

This is why our Google Ads management team spends a lot of time in meetings with Google and understanding how algorithms work to use them to our client’s advantage.

For some businesses, we’ve used Google ads to 5x their sales. For others, it’s not nearly as effective.

It’s not the same for every business, but Google Ads can transform companies into digital marketplace leaders. We know this based on over 10 years of experience and investing millions of dollars for almost 2,000 clients.

For most businesses, it does (which is why Google is the behemoth it is today). Generally, it only works if you have people managing your campaigns who understand your products and marketing goals and know how to talk like Google does (in numbers).

Ask us anything you would like to know. Book a no-pitch, no-charge, and no-obligation consultation with us. You can email us at [email protected] or call us at 1300 891 181.

You can also drop by and visit us at 24 Alma Road, New Lambton, New South Wales (NSW) 2305, Australia.